The Midlife Business Coach
by Shaheen Plunier
"The Midlife Business Coach Podcast" is a source of inspiration for anyone ready to explore their true purpose, rediscover their identity, and create a life of fulfillment and abundance. Join Shaheen in celebrating your journey toward becoming the best version of yourself and achieving your dreams. Tune in and start your path to self-discovery and entrepreneurial success today.
Episodes
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If I Were Starting Over as a Coach… Here’s Exactly What I’d Do
Today, I’m taking you behind the scenes into the exact steps I would take if I had to start my business over in 2026 — as a brand-new, wide-eyed “baby coach” again. Inside, we talk honestly about: The messy middle of figuring out your direction Choosing a transformation you deeply understand Why...
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Women Are Amazing - But D*mn, We’re Tired
I wasn’t planning to record this episode. But it came through raw and unfiltered and I think it’s exactly what we need to talk about right now. Women are extraordinary. We create, nurture, lead, build, repair, and keep moving - even when we’re tired, uncertain, stretched thin, and running on…
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The Month God Got My Attention
After a year of ignoring the nudge to change, the universe finally got my attention — hard. In this raw behind-the-scenes episode, I open up about what really happened in October, the ads crash that cost me thousands, and the deeper spiritual pivot I’ve been resisting in my business. I share how...
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The 10–20K Month Blueprint (you can use this to come out of a dip!)
In this raw and honest episode, I share the truth behind my biggest business dip - how I went from multi six-figure flow to a $6K month, and what it really took to climb back stronger. I’ll walk you through: What a “dip” actually means in business (and why they happen) The self-sabotage patterns...
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When You Think You Should Be Further Along In Your Coaching Business (and what to do about it)
Let’s be real - the thought “I should be further by now” is one of the most painful and private burdens coaches carry. It’s the quiet shame that creeps in when your launch doesn’t go as planned. When your offer flops. When you're scrolling and everyone else seems to be thriving. In this episode,...
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The $10K Coaching Mistake I Don’t Want You to Make
I spent $10,000 on a coaching certification — and still had no idea how to get clients. In this episode, I share the truth about what it really takes to build a coaching business, why certifications aren’t enough, and the business lessons I had to learn the hard way. If you're ready to turn your...
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The First Thing Every New Coach Should Do (and Why You’re Leaving Money on the Table if You Don’t)
Welcome back to The Midlife Business Coach Podcast! It’s 2025 and we’re starting strong—with a truth bomb that every coach (new or seasoned) needs to hear. In this episode, I’m sharing the very first thing I tell every new coach to do—and it’s the exact move that helped me scale my business to...
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How I Built My Coaching Business Step by Step (and How You Can Too)
In today’s episode, I’m sharing The Coach’s Roadmap—the exact step-by-step process I followed to build my coaching business from scratch in my late 40s. Whether you're a new midlife coach or someone ready to grow and scale your business, this episode is packed with actionable insights, including…
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Why Being Messy Might Be Your Secret to Success
In this empowering episode, Shaheen shares an honest and inspiring message about embracing imperfection when starting your coaching business. She explores how perfectionism, often ingrained through cultural and corporate experiences, can hold us back and why giving yourself permission to be messy...
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Breaking Down My $150K Funnel: A Midlife Coach's Success Story
Join me as I pull back the curtain on how I built a $150,000 funnel selling low-ticket offers. I'll debunk the biggest myths in the coaching industry, show you why you don't need high-ticket programs to be successful, and reveal how I turned a low ticket course into a thriving business. Perfect…
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Embrace your truth: you are the brand
In this episode, we’ll dive into the essence of branding for coaches, particularly for those stepping into the coaching world in midlife. Branding is not only about aesthetics, logos and fonts, it goes much deeper than that because you are the brand. Your truth, experiences, and authentic self…
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Creating Offers From Your Heart
In this episode, I’ll discuss the importance of creating business offers from the heart rather than the head. We’ll emphasize on the need for authenticity and alignment in your offerings, and I’ll be sharing my personal experiences and insights on overcoming the pressures of perfectionism and...
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Is Coaching a Pyramid Scheme?
Episode 47 Today, we're diving into a hot topic: "Is coaching a pyramid scheme?" Spoiler alert: It’s not. But I get why people think that, especially when starting out. I'll share my journey from those early doubts to running a multi-six-figure business. We’ll debunk the myths, talk about why you...
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How a Single Week Transformed My Coaching Business
Episode 46 Join Shaheen this week on the Midlife Business Coach Podcast as we delve into the transformative power of intuition and creativity in the coaching industry. In this episode, you’ll discover: Harness Your Intuition: Learn to leverage your innate intuition to craft deeply impactful and...
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Investing in Growth - Mastering Money Matters in Midlife
Episode 45 Welcome back to the Midlife Business Coach Podcast! Join your host, Shaheen Plunier, as she unpacks the financial aspects of launching and nurturing a business in midlife. This episode is packed with actionable insights and personal experiences to help guide your journey. In this...
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How to Become a Coach in Midlife
Episode 44 Welcome to this episode of "The Midlife Business Coach Podcast" with your host, Shaheen. Today, Shaheen shares her inspiring journey of becoming a life coach at 47, highlighting that it's never too late to pivot towards a freedom-based business. This episode is tailored for midlife…
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How I Transformed My Coaching Business Overnight with Facebook Ads
Episode 43 In this empowering episode of the Midlife Business Coach Podcast, Shaheen dives into the transformative world of Facebook ads, sharing her journey from struggle to success. She candidly discusses the challenges she faced starting out and the breakthrough moments that changed…
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The Story Behind My First 30k Month
Episode 42 In this uplifting episode of the Midlife Business Coach Podcast, join your host, Shaheen Plunier, as she shares her exhilarating journey to achieving a monumental milestone in her coaching career. With February 2024 marking her biggest cash month yet, Shaheen dives deep into the heart...
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How I Created a Money Making Offer Suite
Episode 41 In this empowering episode of the Midlife Business Coach Podcast, I dive deep into my personal journey of crafting an offer suite that resonates deeply with my audience and aligns with my core values and spirit as an entrepreneur, and makes me a lot of money. I share insights into the...
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From Personal to Professional: Instagram Rebranding at Midlife
Episode 40 In this enlightening episode of the Midlife Business Coach Podcast, Shaheen dives into one of the most common dilemmas faced by new coaches: Should you start a brand new social media page or leverage your personal Instagram for your coaching business? With a candid exploration of...
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How I Finally Found My Niche
Episode 39 Hey there, welcome to a truly special episode of the Midlife Business Coach Podcast, where I, Shaheen, am about to take you on a journey that's not just mine, but could very well be yours too. If you've ever felt like you're circling around your dreams without really landing, this…
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Secrets to Conquering Social Media Anxiety
Episode 38 Join Shaheen on this empowering journey through the latest episode of the Midlife Business Coach Podcast, where we dive deep into the transformative world of social media for new coaches. As Shaheen shares her insights amidst Southern California's rare rainy backdrop, she brings to…
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How to Rediscover Yourself and Start Coaching in Midlife
Episode 37 In this episode, Shaheen dives deep into the experiences and aspirations of women who have spent years in corporate jobs or careers they felt obligated to pursue. Together, they explore the powerful urge for change that often arises in midlife. Shaheen's words resonate with those who...
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Unlocking Success: My 10k Month & Staying Resilient in Business
Episode 36 Delve into my entrepreneurial journey as I share the highs and lows of achieving a 10K month and launching a game-changing membership platform. I explore the value of perseverance in business, emphasizing the importance of not discarding projects prematurely. Whether you're a budding…
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Midlife Metamorphosis: Becoming a Coach in Midlife
Episode 35 Come with me as we explore the profound transformations that can happen when you embrace coaching in midlife. In this stage, marked by transitions like empty nests and career changes, we challenge the notion that we must adhere to a single career path for life. Join me as we uncover…
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From Small-Town Dreams to LA Lights: Age is Just a Number
Episode 34 In this episode, we journey through the transformative chapters of life, from the fearless spirit of our 20s to the introspective moments in our 40s and 50s. Drawing from personal experiences, we explore how a simple 'yes' catapulted a young girl from the cozy corners of Georgia…
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Fear is Not Your Friend
Episode 33 Welcome to another heart-deep episode of The Empower Journey Podcast. I'm your host, Shaheen Plunier, guiding women to awaken their potential, even through the tough times. Today, we dive deep into the deceptive world of fear - the age-old enemy that holds us back in ways we often…
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From Self-Doubt to Self-Made: Overcoming Imposter Syndrome
Episode 32 Welcome back to another episode of the Empowered Journey Podcast! I'm your host, Shaheen, a midlife empowerment coach who's here to guide you through your personal and professional growth. I'm thrilled to have you here with me today as we dive into an important topic that so many...
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Signs You're Meant to Inspire: Finding Your Purpose in Midlife
Episode 31 In this heartfelt podcast episode, I, Shaheen, share with you the telltale signs that could mean you're destined to be a coach, particularly if you're in the midst of your life's journey. I open up about my personal path, how a lifetime of experiences and an aversion to the corporate...
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Redefine and Shine
Episode 30 Are you facing an empty nest? Craving change? Struggling with an identity crisis? I'm right here to support you. Together, we'll celebrate your triumphs, reflect on your journey, and align your life's purpose with your deepest desires. I promise you this - creating a fulfilling life is...
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What If Your Vulnerabilities Could Make You Stronger?
Episode 29 Ever wondered how vulnerability and self-acceptance can change your life? Well, this podcast has got you covered! Get ready to explore the amazing power of vulnerability and its direct link to building real self-confidence. Say goodbye to your inner critic as you learn to embrace...
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Break Free - From Stagnation to Liberation
Episode 28 In this exciting comeback episode, we explore the incredible power of personal reinvention at any age. Join me as I share my own experiences and insights on defying societal expectations, seeking true happiness, and embracing change. Discover how to break free from old plans that no...
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The Unstoppable You
Episode 27 In this episode, I'd like to present an intriguing question for you to consider: Would you exchange your current age to be 27 once again? Pause for a moment to contemplate this query and trust your intuitive reply. For me, the answer is an emphatic "not a chance." I've learned to…
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Ready or Not, Here Comes Mid-Life
Episode 26 Listen in as I explore how the experience of mid-life can be difficult for those who have grown up in the '70s and '80s, as they had not planned or prepared for it. I speak about my own reflections on life during that time and how I never imagined what this stage would be like. I will...
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Detox Your Life and Awaken to a More Fulfilling Midlife!
Episode 25 It's time to take a deeper look at the people and activities in your life that are not serving your best interests. We've all been there, stuck in toxic relationships, constantly engaging in destructive patterns, and engaging in unfulfilling activities. The first step to breaking free...
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Awaken. Heal. Transform in Midlife.
Episode 24 Welcome to the Empowered Journey Podcast, where I believe that it's never too late to have a midlife awakening. If you're a woman who's approaching midlife and feeling like you may have lost your way, this podcast is for you. In each episode, we'll explore the powerful tools and…
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Ways to Raise Your Wealth Consciousness
Episode 23 Welcome to this episode of my podcast series, where I help women approaching midlife to have a midlife awakening, instead of a midlife crisis. In this episode, I will share tips and strategies to help you become more prosperous and successful in life. I emphasize the importance of...
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Rise Above the Drama 👆
Episode 22 In this episode, I share my personal journey of realizing the harmful effects of judging people without knowing the full story. Growing up, I witnessed people being unfairly judged due to their race, gender, or socioeconomic status, and it always infuriated me. But it wasn't until I...
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Discovering Your Life's Purpose: A Journey of Reflection, Mindfulness, and Spiritual Connection
Episode 21 In this episode, I invite you to contemplate your life's purpose by looking at the themes that have been present throughout your life. I explore how you can use these themes to help guide your decision-making and shape the direction of your life. I also discuss the importance of being...
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How to change the way you think, so you can get out of your head and go after your dreams!
Episode 20 I wish I had known a few things back … I wish I had known what that little saboteur voice in my head was all about. That is was normal. Everyone has it. That its primary job is to cause us to worry, to doubt ourselves, to make us feel insecure! I wish I had know that we all have an…
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Busting the Myth of Midlife
Episode 19 Can we talk about the word midlife and why it is such a dreadful word?! Today, I’m sharing my thoughts on the hot topic of age-ism. It’s frightening to get old unless you really pinpoint the reasons why getting old can be amazing. Whether you are a woman in your thirties, forties,...
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The Quest for Success and Happiness
Episode 18 Beauty comes from within Happiness comes from within Success comes from within When we outsource any of these pursuits …things can get messy. Listen in if you need inspiration, or a fresh perspective of what success or happiness means … and why we do what we do. And in return, you can...
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Nobody is Talking About This!
Episode 17 How many labels do you use to describe yourself? Your race, your profession, your religion, labels based on your past (failure, alcoholic, former employee, ex-wife ….) I want you to know that you are more than a label. You are limitless. When you transcend a label, especially those…
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The Truth About Becoming Wildly Successful
Episode 16 How many of you are playing small, and stuck in your comfort zone? Same routine? You see the same people? You take the same route everyday? The comfort zone has a time and place. But if you are craving accelerated growth and productivity, this episode is for you! Join me as we delve…
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Learn How to Be Fulfilled In Your Life Without Hitting Rock Bottom and Losing it All (like me! 🤪)
Episode 15 Fulfillment isn’t something you can buy at the store. Believe me, I've tried. It doesn’t necessarily come from success either. I’ve tried that, too. What I’ve found is that fulfillment comes when you learn how to feel worthy of every good thing you ever dreamed of. But, let’s be…
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What most people don’t realize about setting New Year's Goals!
Episode 14: Join me as I go over how to set yourself up for success in the new year, ENERGETICALLY.. No, we aren't talking finances, offers, or sales.. Join me as we dive deep into setting yourself up for the happiest, most successful year of your life. These questions are for you to answer … 1....
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Meet Your Higher Self Meditation
Episode 13: Are you ready to give yourself the gift of being calm + present... in under 15 minutes? I'd like to invite you to join me for a special meditation I've created for you ❤️ Before you begin, I would like you to set an intention to receive a piece of information. The intention can look...
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Are You Here Right Now?
Episode 12 Do you want to slow down and become present to the life you have worked so hard for? Life is so sweet and beautiful, and we are never promised more moments … join me for this quick little episode where we focus on breathing and becoming grounded, so we can appreciate the small things…
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Sneaky Little Patterns
Episode 11 Do you ever sit back and ask yourself WHY…?” Why am I living in this place? Why do I work with these people? What do I even want? Self-reflection is key! But it can be hard to see clearly when you are the one smack dab on the inside. It’s why I love what I do as a coach because I get…
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The Winding Journey
Episode 10 Join me as I share with you my winding journey that’s led me to fall on and off the spiritual wagon multiple times! From receiving multiple masters, a life coaching certification, to becoming an energy healer .. it has been a wild ride and I’m so happy to be here with you sharing the...
About this show
"The Midlife Business Coach Podcast" is a source of inspiration for anyone ready to explore their true purpose, rediscover their identity, and create a life of fulfillment and abundance. Join Shaheen in celebrating your journey toward becoming the best version of yourself and achieving your dreams. Tune in and start your path to self-discovery and entrepreneurial success today.
Hosted by
Shaheen Plunier
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