PODCAST · business
The Mindful Marketer
by Lisa Nirell
Welcome to The Mindful Marketer Podcast with your host, Lisa Nirell. This is where you’ll discover marketing leadership ideas to help you go further, faster and create healthier, more sustainable organizations. If you like our show and want to know more, visit lisanirell.com. And please be a mindful marketer by posting a review on iTunes.
Episodes
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Winning with AI: Your Growth Leader Playbook with Charlene Li
Winning with AI: Your Growth Leader Playbook with Charlene Li How you address and embrace AI reflects how you lead during uncertain times. It also informs others how you think critically and make important decisions. In this episode, we invited Charlene Li back to the studio to describe the...
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"Burnout to Balance: Prioritize and Thrive in '25"
"Burnout to Balance: Prioritize and Thrive in '25" Today, executives face a mandate: "Grow revenue while reducing costs." This mantra permeates the US government, public and private companies. Random tactics and endless "to do" lists lead to burnout and loss of your top performers—costing…
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"Avoid These Costly Transformation Traps in 2025"
"Avoid These Costly Transformation Traps in 2025" #86 In this AI-powered age and impatient investor climate, growth leaders often struggle with avoiding transformation traps and tribulations. This session will help you avoid today's costly career and company moves. Here's what you'll hear in this...
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"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86)
"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86) It can cost bad actors less than $150 to create a fake (or "pink slime") news site and mess with your company's brand. We're deep into the USA election season, and we're watching this train wreck unfold....
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Full Time vs. Fractional? The CMO Career Debate
Full Time vs. Fractional? The CMO Career Debate Guests: Scott Kabat, CEO, 621 Consulting and Michael Taylor, CEO, SimpleMind Inc. SUMMARY: It's our job as leaders to present cost-effective and strategic alternatives to old traditional CMO roles and responsibilities. Why now? Because generative AI...
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"Four Big Customer Growth Unlocks" with HomeServe USA's CMO, Andy Yost
"Four Big Customer Growth Unlocks" with HomeServe USA's CMO, Andy Yost There has never been a better time for marketers to lead growth initiatives--yet many are mired in overwhelming and misaligned priorities. That clouds their ability to design new futures and test growth hypotheses. Hear how…
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How Marketers Rise Together Through Community
Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen. We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee,...
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"Smart Recruiting Strategies in an AI Powered World" with CoStar Group's Kirstine Wilson
"Smart Recruiting Strategies in an AI Powered World" with CoStar Group's Kirstine Wilson The Wall Street Journal recently reported that 85% of 1,000 U.S. professionals surveyed are thinking about changing jobs this year. This represents an 18-point surge from 2023. Why do this report (and…
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Reflect and Refresh: Six Mindful Questions for 2024
Reflect and Refresh: Six Mindful Questions for 2024 Before you start this show, grab a nice cup of hot tea or cacao. Find a quiet spot where you do your best dreaming and thinking. Bring your presence, pen, and paper. Then press "start." We skipped the "fast start/out of the gates" approach to…
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"Ring in the New: 2024 Innovation Essentials for CMOs"
Episode 79: Welcome to 2024 planning season. How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members? If you are relying on 'tried and true" approaches for 2024, your plan might not hit the right notes. Amy Kellinger and...
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How Marketing Can Be an Ally for Truth" with Eric Schurenberg
How Marketing Can Be an Ally for Truth" with Eric Schurenberg In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline. Those qualities are needed more than ever: across every institution, facts are under...
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Generative AI: What Intentional CMOs Need to Know with Charlene Li
Generative AI: What CMOs Need to Know 📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li : 1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline. Skip...
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Episode 75: "EX and CX: The Marketer's Magic Formula" with Tiffani Bova
Episode 75: "EX and CX: The Marketer's Magic Formula" with Tiffani Bova "The fastest way to get customers to love your brand is to get employees to love their job." In this episode, you will find out why old beliefs that "the customer is number one" are no longer true—nor sustainable. We welcomed...
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Breakdown to Breakthrough: A Conscious Leader's Guide (and Book Giveaway)
In Episode 74 of The Mindful Marketer, we explored a common cause of leadership and team breakdowns: Ego Myopia. The session highlights include: * Where you might be practicing ego myopia without knowing it * The most common ego myopia move among marketing leaders * Three ways to transform ego...
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Episode 73: What's Your Innovation Melody?
What's Your Innovation Melody? Power Panel Featuring Monique Elliott, Shane McCarthy, and Eric McCarthey Welcome to Season Two of The Mindful Marketer, where we explore the role of marketing in cultivating conscious and mindful communication. Join us on June 2 from 1:30-2:05 pm ET on June 2 to...
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From Global to Local : The Art of Listening (Episode 72)
"From Global to Local: The Art of Listening" with TATA Consulting CMO Abhinav KumarAs we launch Season Two, we explore the role of marketing in cultivating conscious and mindful communication. Abhinav Kumar, the CMO of TATA Consulting and FC Barcelona fan, joins us from Brussels to share his...
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"Brand ROI for Marketing Skeptics" with Katie Hollar and Michael Oliver
Welcome to the efficiency era, when many top marketers worry about brand investments getting rejected or delayed. During Episode 71 - "Brand ROI for Marketing Skeptics" with Katie Hollar and Michael Oliver --you will hear: How to pick the right set of metrics for your current growth stage…
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Customers, Cookies, and Content: A President's Perspective
Customers, Cookies, and Content: A President's Perspective featuring Jascha Kaykas-Wolff March 10, 2023 The rapid decline of third-party cookies has turned a CMO's growth playbook upside down. And building trust has never been more challenging--especially in the United States. A 2021 Oxford...
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EPISODE 69: The Values Based Economy: From Awareness to Action with David Allison
[REPLAY: The Mindful Marketer #LinkedIn Live featuring David Allison – Episode 69] What is values-based marketing and why does it matter? In our community, CEOs and CMOs are reporting LONGER sales cycles, ineffective messaging, and customer churn. Based on the ValueGraphics team's assessment of...
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The NEW Rules of Content and Thought Leadership With Ginger Conlon – Episode 68
Episode 68 kicks off Season 1 of The Mindful Marketer podcast, where we explore content strategy in 2023. Why should this topic matter to you?ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies. Furthermore,...
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Compassionate Marketing with Chip Conley
Ready for some "Baja A-has?" In this episode of The Mindful Marketer podcast, we explored: * What it means to be a modern marketing elder * The distinction between empathy and compassion * How the Modern Elder Academy practices compassionate leadership and marketing -- and where their marketing...
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The Good News about Bad News: 6 Steps to Create Calm
The Mindful Marketer/ Episode 66 Are you dreading an upcoming layoff, acquisition, or budget cut announcement? You're not the only one. These announcements create stress for marketing leaders and CEOs, no matter how experienced they may be. In Episode 66, I sit down with my fellow 100 Coaches...
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Friends AND Benefits: How Successful Marketers Build Allies with Morag Barrett
How are you securing your upward mobility in today's hybrid world? For senior marketers, skill building is simply table stakes. Top marketing leaders also master the art of building allies. In this dynamic session and virtual book launch party with fellow 100 Coaches leader and Skye Team founder,...
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Leading Marketing During a Downturn
Leading marketing during a downturn takes guts and grit. Your board expects more predictable results while your customers keep changing buying habits and brands. Branding falls out of favor while demand gen grabs more attention. Teams become more stressed and disengaged. What can you do to…
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Eat the Change: Building a Conscious Company with Seth Goldman
How is your business playing a clear and concrete role in advancing society? What role does a mindful marketer play in cultivating conscious business practices? In this episode, Lisa Nirell sits down with a seasoned catalyst of conscious business cultures, Seth Goldman. Seth is Co-Founder of Eat...
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The Path from CMO to CEO With Sonny Ganguly and Kenny Cushing
What does it take to make the leap from CMO to CEO? What's the best CEO career path during a downturn? How do successful CEOs hire and retain great marketing leaders? We addressed these questions with Lisa's two CEO guests, NetCentrics' Kenny Cushing and Clutch.co's Sonny Ganguly. Both Sonny and...
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The New Narrative: Dr. Tonya Matthews of the International African American Museum
Marketing innovation is about applying creativity to improve your stakeholders' condition. It requires us to challenge our established beliefs and assumptions. Innovation often requires that we learn from our past as a way to inform our future. We often need to set aside the past, and begin with…
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Rise Above the Noise with Michael Taylor
Now that many CMOs have doubled down on digital, certain "tried and true" channels have become over-crowded. In The Mindful Marketer Livestream Episode 61, here are highlights: *The main reasons why your audience might be ignoring you. * Michael Taylor, the Master of Messaging, gave us fresh…
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Learning Out Loud: CMO Table Stakes with Lisa Nirell
In episode 60 of "Learning Out Loud: CMO Table Stakes," you will hear several learning strategies and resources to recession-proof your Marketing career. Like what you hear? Please leave us a review on iTunes. Want our upcoming schedule? Register at themindfulmarketer.com Curious about our…
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Career Fulfillment: The Earned Life with Marshall Goldsmith
* Have you intentionally designed your career—or are you complying with someone else's version of "success?" * Do you catch yourself resting on your previous accomplishments? If you answered "YES" to either, then don't miss this session with Lisa's friend and mentor, 100 Coaches Founder and...
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The OnRamp to Effective Marketing Leadership - with Lisa Nirell
Why are some marketing leaders viewed as order takers, and others become innovators? What are the new road rules to earning a Growth CMO seat? In this session, Lisa shows you the essential "on ramp" to getting there. Join us for some just-in-time career advice and new insights.
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How Great Marketers Tame Turmoil with Constance Dierickx
How Great Marketers Tame Turmoil During times of crisis, great marketers see and sense what others don't. They create a range of possible actions, even if their ideas are on the back of a paper napkin. They don't get paralyzed, even when surprised. In this timely episode of The Mindful Marketer,...
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Guy Kawasaki - The Art of Being Remarkable
Merriam-Webster Dictionary defines "remarkable" as being uncommon or extraordinary. It takes courage, curiosity, and chutzpah to be a remarkable marketer today. Look no further for inspiration than our special guest, Guy Kawasaki. (Yes, THAT Guy!) Former jewelry salesperson-turned Apple...
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Answering Tough CMO Questions
As we're still in the midst of hybrid work, making a real mark for people who need to come together, innovate, and solve problems does come with some sense of isolation. In this experimental program of Ask Me Anything, I invited everyone to drop their burning questions so we may interact in this...
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Why Truth Telling Impacts Your Reputation and Team
The 2022 Edelman Trust Barometer delivered a serious blow to media and government entities. They reported, "The failure of leadership makes distrust the default." For marketing leaders, truth-telling starts with YOU and how you lead your teams. We need the courage and the skills to tell the…
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Ignoring this Strategy Could Destroy Your Brand with Stuart Foster
Whether you work for a museum or MarTech company, one thing remains constant: too many marketers still believe that a poor digital or physical experience won't hurt their brand. Just think about how many retailers you recently visited, and how deeply disappointed you felt by the experience. If...
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Trendspotting: The Mindful Marketer 2022 Forecast with Charlene Li
PwC's study in 2021 reported that 65% of employees were in search of a new job! And over half of my clients were either promoted or changed jobs. You only have 3-4 months to make your mark as an innovator—so how will you prove it? We all know that making time to observe, reflect, and capitalize…
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A 2022 PLAYbook to Re-Engage Marketing Teams with Gary Ware
Two years into the pandemic, things still feel heavy. To cope, some professionals have turned to self-medication versus meditation (or other healthy habits). For many of us marketers, our creative candles have flamed out. Instead of focusing on discussing the theme, "The Great Resignation," what…
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How Storytelling Can Transform Toxic Teams with Karen Eber
We've heard horror stories about toxic bosses and behaviors: McDonald's, United Way, The Ellen Show are just a few examples. Storytelling can make or break your team engagement and culture. Leadership expert Karen Eber reminds leaders to rethink how they communicate and use storytelling as a...
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The 2022 Reset: Designing The Mindful Workplace with Lisa Nirell and Jeff Perkins
For marketing leaders, 2021 was a year to remember—and not repeat! Customer expectations shifted rapidly. Some great marketers left their lofty roles to be their own bosses. In fact, recent Labor Department data show that the number of unincorporated self-employed workers has risen by 500,000…
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Overcoming Anxiety At Work with Chester Elton
When it comes to our careers and our customer relationships, the way we FEEL is everything. Yet, there's a paradox happening in our workplaces. On the one hand, we are witnessing declining unemployment (now 4.8%), soaring corporate and consumer spending, and a frenetic hiring pace for marketing…
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Breaking the Speed Limits: Create Value Quickly with Amy Shioji and Michael Taylor
The key to winning customers is no longer about the quality of the product or service you deliver. Many organizations are leaving revenue on the table because their content and messaging do not align with the prospect's priorities. A Forrester Research conducted with C Suite executives in the B2B...
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Marketing with Wisdom in the New World With Chip Conley
So many of my successful clients are experiencing change fatigue, which shows up as exhaustion and burnout. How can we manage the MASSIVE transitions surrounding us--and our stakeholders--right now? When facing these transitions, you have three choices: you can ignore them, fight them, or welcome...
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Content, Careers, and Customer Engagement in the Post-Covid world
Content, careers, and customer engagement. These are the top three issues keeping many marketing leaders awake as we slowly evolve from the COVID cocoon. During our recent Mindful Marketer Life Stream, I invited my partner and marketing strategist, Michael Taylor. In this broadcast, we shared...
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Be Persuasive: The Power Of Visual Thinking with Todd Cherches
Are you a Pied Piper of Persuasion? Or are you petering out behind a screen? Take a look at Canva, a company who took on a Titan Of Design - ADOBE — and is winning mindshare AND market share. This Australian company is now valued at $40B and led by a young visionary, Melanie Perkins. She…
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How Can You Future-Proof Your Career? with Erica Seidel and Lisa Nirell
As of late July 2021, the Bureau of Labor Statistics reported over 10.9 million job openings in the U.S. Job abundance? Definitely. Does that abundance correlate to high employee satisfaction and engagement? Sadly not. The Culture Works conducted a recent survey showing that 70% of organizations...
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How Marketers Can Think Like An Entrepreneur with Alisa Cohn
Many people think it's cool to be an entrepreneur--even marketers who reside within organizations. Yet few can define it. Entrepreneurship has even caught the eye of streaming platforms and television networks. In the United States, Shark Tank has launched countless multi-million dollar empires....
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The term "legacy" is simply outdated - and ruining your growth potential
The dictionary defines "legacy" as leaving an inheritance or property after death. That term is simply outdated. We need to make an impact while we are alive and vibrant. And I believe that CMOs are not the only leaders who should consider a new approach to living their legacy. Here's why...…
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The Need for Speed: Rapid Customer Value Delivery
The Need for Speed: Rapid Customer Value Delivery When it comes to buying products and services, some new expectations surfaced in this covid era, and excellent customer service and engagement standards have changed abruptly. This episode discusses the need for speed and the necessity to deliver...
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Build Your Personal Power Through Powerful Networks with Bruce Turkel
Isolation is probably one of the worst pandemic aftershocks we're witnessing. I monitor my own sense of isolation as carefully as I monitor my information intake, social circles, sleep habits, and diet. Living solo, I make it a daily priority to visit my local coffee shop, attend regular swim…
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ABOUT THIS SHOW
Welcome to The Mindful Marketer Podcast with your host, Lisa Nirell. This is where you’ll discover marketing leadership ideas to help you go further, faster and create healthier, more sustainable organizations. If you like our show and want to know more, visit lisanirell.com. And please be a mindful marketer by posting a review on iTunes.
HOSTED BY
Lisa Nirell
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Frequently Asked Questions
How many episodes does The Mindful Marketer have?
The Mindful Marketer currently has 52 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Mindful Marketer about?
Welcome to The Mindful Marketer Podcast with your host, Lisa Nirell. This is where you’ll discover marketing leadership ideas to help you go further, faster and create healthier, more sustainable organizations. If you like our show and want to know more, visit lisanirell.com. And please be a...
How often does The Mindful Marketer release new episodes?
The Mindful Marketer has 52 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Mindful Marketer?
You can listen to The Mindful Marketer on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Mindful Marketer?
The Mindful Marketer is created and hosted by Lisa Nirell.
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