PODCAST · business
The MM+M Podcast
by The MM+M Podcast
MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.
Episodes
-
MM+M Podcast 11.2.21: RDA’s Michael Nace
Nace, brand director for Rare Disease Advisor (an MM+M sister brand), joins Marc Iskowitz to discuss trends shaping the awareness and commercialization of rare disease products.
-
HCP measurability and insights
Advertisers have come to expect a deeper level of understanding on performance for their campaigns. Traditional metrics provide insights on engagements, clicks, views, etc. Those are singular events. Rightfully, advertisers want to understand the full customer journey and the impacts after seeing...
-
MM+M Podcast 10.26.21: PulsePoint’s Maria Simeone
Simeone, VP of marketing at PulsePoint, joins Marc Iskowitz to explain findings from its half-year State of Health Media report, including keys for healthcare marketers to reach HCP and patient audiences in 2022.
-
Engaging partners early in the commercialization process is key to success
Creating a solid branding foundation and market access strategy will pay off down the road.
-
MM+M Podcast 10.21.21: Issue One’s Danielle Caputo
Caputo, legislative and programs counsel for Washington watchdog group Issue One, talks about “dark money” and ethics in the advertising about Medicare drug-price negotiations.
-
Why product design and usability matter in supporting HCP engagements
In this podcast, Healio’s Andrea Gaymon, Chief Product Officer and Matthew Dechen, Vice President, Deep Engagement and Custom Solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.
-
Return to work with Steph Garcia and Steve Madden
Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.
-
Best practices for patient audience targeting and measurement
How AI and machine learning steer sharper measurement.
-
MM+M Podcast 10.14.21: Highlights from the MM+M Awards dinner
MM+M’s Larry Dobrow and Marc Iskowitz put up a pot of coffee the morning after the Oct. 7 MM+M Awards dinner to recap highlights from a very special evening, including interviews with some of the winners.
-
MM+M Podcast 10.6.21: GSK Consumer Healthcare’s Tamara Rogers
GSK Consumer Healthcare's Tamara Rogers, global chief marketing officer, explains how the work of setting the purpose for its brands took on more urgency during the pandemic.
-
Becoming a Healthcare Agency of Choice Among Clients and Employees
In this podcast, you’ll hear from Partner & President of imre Health, Jeff Smokler, on how the agency works to differentiate itself among a crowded landscape of talented and well-capitalized competitors offering similar services.
-
Driving adherence through nursing and compassionate connections
While the past year and a half has presented a myriad of challenges — both from a patient perspective and for those working in healthcare and pharma — the pandemic accelerated engagement approaches. In a recent podcast, Kelly Elio, RN and director of commercial strategy and client engagement…
more -
MM+M Podcast 9.28.21: Alerje’s Javier Evelyn
Javier Evelyn, founder of digital allergy management startup Alerje, discusses the lack of capital for Black founders and why structural exclusion is hampering the digital health ecosystem.
-
Digital healthcare transformation
The dark downsides and how marketers can address.
-
MM+M Podcast 9.24.21: Ipsen’s Paul Murasko and Impiricus’ Dr. Osama Hashmi
Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape.
-
The Pitfalls of Data-Driven Planning
What is your data telling you? Most pharma marketers either aren’t getting the Health Care Professional (HCP) insights they need to drive impact or don’t know how to interpret what they have in an actionable way. As many marketers begin planning for 2022, John Gardner from Luckie will talk about...
-
MM+M Podcast Sept. 15, 2021: Fingerpaint’s Krystal Gomola and Closerlook’s Jasmine Anthony
Gomola and Anthony discuss their agencies’ efforts to broaden and diversify the pipeline of healthcare marketing talent. Third in our quarterly series spotlighting how firms from the membership of the Medical Advertising Hall of Fame are progressing along the DE&I journey.
-
MM+M Podcast with Ashfield Health
When every clinical, commercial, or marketing decision impacts a human life, choosing the right healthcare intelligence platform matters. And when an impossible amount of data exists, waiting to be harnessed, connected, and purposed, choosing Gravity.ai means you pinpoint the moments that matter...
-
The MM+M Podcast with Pleio
Pleio is the creator of the white-label GoodStart program, a patient support program designed to close the adherence gaps through patient education and reverse the elusive $300 billion medication management problem. The Pleio GoodStart program was designed to partner with pharmacies and utilize...
-
MM+M Podcast 09.13.21: Calcium founder and CEO Steven Michaelson
Calcium's Steven Michaelson talks about the art of drive and commitment — and about conquering adversity along the way.
-
MM+M Podcast 9.10.21: Google Cloud’s Joe Miles
Joe Miles, managing director, healthcare & life sciences for Google Cloud, explains where the healthcare system made the biggest technological leaps during the pandemic, as well as how interoperability can facilitate outcomes-based drug pricing.
-
MM+M Podcast 9.1.21: DuPage Medical Group's Steve Nelson
Steve Nelson, CEO of DuPage Medical Group, explains why medicine overall is failing to support doctors’ mental health and what his organization is doing to combat burnout among its healthcare workforce.
-
MM+M Podcast 8.27.21: Regimen’s Max Kersting
Max Kersting, co-founder of Regimen, the first digital therapy for erectile dysfunction, talks about how the startup is vying to replace ED pills like Viagra and to reduce stigma around intimate health.
-
MM+M Podcast 8.12.21: Agile Therapeutics’ Amy Welsh
Just how easy is it to launch a drug in the not-quite-post-pandemic pharma landscape? Amy Welsh, Agile Therapeutics VP of marketing, discusses some of the ways she’s helping hormone patch Twirla, which launched in December, to break through in the $7 billion birth control market, including...
-
The MM+M Podcast 8.5.21: Dr. Charlotte Jones-Burton
Dr. Charlotte Jones-Burton, president and co-founder of Women of Color in Pharma, returns to the podcast to share findings from a poll conducted during the group’s July 29th Think Tank regarding the pharma industry’s level of commitment to DE&I and financial investment, as well as other…
more -
The MM+M Podcast 7.28.21: Bob Mauriello
Lisa Stockman-Mauriello’s husband Bob Mauriello talks with MM+M’s Marc Iskowitz a week after Lisa received her first dose of an experimental ALS drug that may alter the course of her disease.
-
The MM+M Podcast 7.22.21: APCO’s Wayne Pines
The unprecedented nature of the Food and Drug Administration's approval of Alzheimer’s drug Aduhelm has led to more negative publicity than perhaps any other new medication, at least in recent years. Wayne Pines, former FDA official and now president of healthcare at APCO, joins Marc Iskowitz to...
-
The MM+M Podcast 7.8.21: Otsuka’s Elaine Gamble
As the short list goes live for this year’s MM+M Awards, Otsuka’s Elaine Gamble, chair of judges, debriefs with MM+M’s Marc Iskowitz about her impressions of working with some of the 80-member jury during last month’s virtual judging, as well as general trends she noticed in the entries.
-
The MM+M Podcast with Triple Threat Communications
Tim Frank created Triple Threat Communications more than 15 years ago. Clients soon dubbed it "The Unagency." So what's that about, how is it performing, and why might the big network agencies be a bit nervous?"
-
The future of health must be equitable
In the last year, longstanding gaps in global health systems have been exposed. Even as we emerge from the pandemic, the ripple effects of health disparities are felt in all corners of the healthcare system. Weber Shandwick’s Global Creative Lead for Health Peter Matheson Gay and Executive Vice...
-
The MM+M Podcast 6.23.21: ZS’s Jacob Braude
As COVID-19 vaccination slows in this country, a study finds behavioral nudges may be able to encourage the hesitant to get shots. Jacob Braude, from ZS’s applied behavioral science unit, explains the findings and their commercial applications.
-
The MM+M Podcast 6.15.21: Unpacking the 2021 Agency 100 issue
With the debut of the Agency 100 issue today, MM+M’s Marc Iskowitz is joined by Stephen Madden, editor-and-chief/GM, and Larry Dobrow, executive editor, to discuss the digital and print content package and what it took to get it done.
-
MM+M Marketers@Home 6.10.21: Eli Lilly’s Roni Chase
Roni Chase, VP of marketing at Lilly and an economist by training, explains why real world evidence (RWE) deserves to play a bigger role in pharma's commercial strategy.
-
MM+M Podcast with Verywell
As COVID-19 vaccinations roll out and restrictions are lifted, consumers are in a state of transition that impacts mental health in many ways. In this sponsored podcast, therapist and Verywell Editor-in-Chief Amy Morin discusses how attitudes and behaviors are changing, the importance of keeping…
more -
The MM+M Podcast 6.3.21: Juice Pharma’s Forrest King and H&S’s Mario Muredda and Paulette Robinson
Juice Pharma’s Forrest King and Harrison and Star’s Mario Muredda and Paulette Robinson join Marc Iskowitz for the second of a four-part series exploring how MAHF member agencies are progressing toward diversity, equity and inclusion.
-
MM+M Podcast with Phreesia Life Sciences
The COVID-19 pandemic has had a major impact on patients’ preferences and expectations when it comes to care, and it’s accelerated the move toward consumerism. These patient-centric shifts toward convenience, flexibility, personalization and technology-enabled experiences are likely here to stay,...
-
GCI Health (Sponsored)
The role of work-life balance in the agency world — especially in communications/PR — is often discussed, but why should clients care and why should they seek out agency partners who place a high value on work-life balance for their own teams?
-
MM+M Podcast with Razorfish Health
Pharmaceutical reps, patients and fellow HCPs are trying to get closer to doctors at a time when they’re driven further apart. A Q4 2020 study conducted by MM+M and RFH revealed unexpected truths for marketers that are now being released in the e-book, the Partnership Paradox. In today’s podcast...
-
An MM+M sponsored podcast with Splice: Episode 3
Splice Agency's Andrew Miller and Mike Kelly describe what makes it unique from their employee perspective and how the agency is living its values.
-
Episode 96: Human Data Science’s Murray Aitkin
How much of an impact did the pandemic have on medicine spending last year? IQVIA’s Murray Aitken joins MM+M’s Marc Iskowitz to provide a rundown on spend and usage trends, as well as the institute’s outlook for all medicine use through 2025.
-
A sponsored MM+M Podcast with Swoop
Machine learning and artificial intelligence offer an unprecedented opportunity for pharmaceutical marketing to deliver differentiated messaging to precise patient and HCP audiences on the right channels at the right moment in time. This episode will explore how the technology works, what...
-
Episode 95 Dr. Charlotte Jones-Burton
Dr. Charlotte Jones-Burton, WOCIP president and co-founder, discusses the group’s latest initiative, designed to address vaccine hesitancy among the Black and Brown communities by training members of the pharma industry to “demystify” and educate on COVID-19 vaccine clinical trial data.
-
A sponsored MM+M Podcast with Healthline Media: Episode 2
Brendan McHenry, SVP of sales and strategy at Healthline Media, breaks down how complementary health habits and financial wellness are crucial considerations for chronic condition communities.
-
A sponsored MM+M Podcast with DeepIntent
Surveying patients for a new research report, DeepIntent found that nearly three-quarters of patients believe more lives can be saved if people were better informed about their treatment options — and that many patients don’t feel informed. While educating patients and providers alike is…
more -
Episode 94 Lisa and Bob Mauriello
Lisa Stockman Mauriello and husband Bob Mauriello, who have been leading a high-profile campaign to gain access to Biogen’s tofersen under so-called expanded access, discuss the drugmaker’s decision this week to make the experimental ALS drug available, but not as soon as they had hoped.
-
A sponsored MM+M podcast with Healthline Media
Healthline Media’s VP of Marketing, Kate Gallagher, discusses the importance of diet & nutrition and mental health for those living with chronic conditions.
-
An MM+M sponsored podcast with Splice: Episode 2
Culture is all about a positive working environment and how we treat one another. It’s a way of interacting in a constructive and respectful way. It’s how SPLICE defines our vision as an agency that is Reinventing the Business of Creativity. But does it really matter for our clients and their...
-
Episode 93: Investigative journalist Surani Fernando
Fernando and MM+M’s Marc Iskowitz discuss the decision to pause the use of Johnson & Johnson's COVID-19 vaccine, and what marketers can expect when the CDC meets this Friday to make recommendations for the shot’s use.
-
A sponsored MM+M podcast with OptimizeRx
Chris DiCostanzo and Rebecca Love of OptimizeRx talk about innovations in patient onboarding and opportunities to make patient engagement more human and interactive.
-
Episode 92: Dr. B's Cyrus Massoumi
ZocDoc founder and serial entrepreneur Cyrus Massoumi joins MM+M's Marc Iskowitz to discuss his latest venture, online vaccine standby list Dr. B, and where the COVID-19 vaccine rollout goes from here.
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.
HOSTED BY
The MM+M Podcast
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The MM+M Podcast have?
The MM+M Podcast currently has 171 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The MM+M Podcast about?
MM+M editors Marc Iskowitz and Larry Dobrow interview people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released every Wednesday.
How often does The MM+M Podcast release new episodes?
The MM+M Podcast publishes regularly with 171 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The MM+M Podcast?
You can listen to The MM+M Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The MM+M Podcast?
The MM+M Podcast is created and hosted by The MM+M Podcast.
URL copied to clipboard!