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The Modern Consultant

by Marc

Content changes lives.The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.

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Episodes

  1. #46. How Untapped Traffic Sources Led to $100k In 3 Days?

    Traffic source of $100k in 3 days case study I mentioned on the last podcast episode was paid advertising. But when someone reference paid advertising, most people think of Meta or Google PPC ads. Then leads acquired through those channels are nurtured using email sequences. Instead, we spend…

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  2. #45. The Circle Of Choice: Use It To Coach Yourself And Clients

    Last week, I spoke about two clients. In January, both did $100K. Client A did it in 3 weeks and Client B did it 3 days. The fascinating part? Client B, did less work - no webinars or sales calls, and it took less time. That said, I went on to share how Client B did $50K the week after they did...

  3. #44. $100K in 3 days without sales calls or a webinar w/ Marc Aarons

    Back in October, one of my clients did $100K in a week. In this episode, I talk about the upgrades to the campaign that brought in $100K in 3 days. The biggest difference? No sales calls. No webinars. $100K in 3 days from emails, sales page, and text messages. There's a lot more to it like…

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  4. #43. From 20-year Navy veteran to Hollywood Screenwriting w/ Nicole Schwegman

    Imagine... - You joined the Navy...but you didn't know how to swim? - Your Mom told you to "find a man"...so you went to the grocery store and picked up your husband. - You wanted to get better at cooking...so you decided to learn from a Presidential chef. All of this is true, and then some, of...

  5. #42. Top 10% Globally Ranked Podcast in 1 Year: Behind-the-scene w/ Marc Aarons

    To recap 2023, let me take you behind the scene of the Modern Consultant Podcast: - 3160 listeners. - 38,829 downloads. - 41 Episodes. That's quantitative perspective. From qualitative perspective: - Reconnected with my collegues, friends, past clients and got them to share bunch of secrets.…

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  6. #41. Ethics & Leadership In the Time Of Artificial Intelligence w/ Bhushan Sethi

    Have you ever wondered what it takes to be recognized as a leading voice in leadership? That's something that Bhushan Sethi, our guest on today’s Modern Consultant podcast knows quite a bit about. That's because he's ranked #81 on the '2023 Power List of the top 200 biggest voices in Leadership'....

  7. #40 Economist shares how to clarify your business positioning w/ Sean Ericson

    Marketing is the communication of value. If you want to communicate value clearly, then behavioral economics can help. That's because behavioral economics combines the study of economics (this includes the study of how groups of people make purchase decisions) and psychology (how individuals make...

  8. #39. Oprah Winfrey at her doorstep. Learn the visibility framework w/ Lisa Fabrega

    How does Oprah show up at your doorstep? For starters, you might be an actress turned leadership coach to 6, 7, and 9-figure entrepreneurs. This is the story of Lisa Fabrega - my guest today on The Modern Consultant. For more than ten years, she has helped entrepreneurs, corporate executives,...

  9. #38. Analyzing 500,000+ YouTube Videos and More SEO & Product Research w/ Tory Gray

    As we gear up for 2024, I've been thinking to myself, who are all the experts that are on the frontlines of being able to help expertise-driven businesses grow faster online? Who's doing it with data? If I could find a "superexpert" for every single one of the 9 steps I used to help my clients…

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  10. #37. $100 Billion Dollar Negotiations w/ Christine McKay

    After our Jay Abraham episode, I kept thinking to myself, who'd be a great follow-up to buying, growing, and selling businesses? Then, a Modern Consultant listener recommended I have chat with this week's guest. Why? Well, she's a master of negotiation - $1M+ deals, $1B deals, and $100B deals.…

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  11. #36. Should She Scale Her Group Coaching Program? w/ Leslie Chen

    For years, she's tested, refined, and perfected her small group coaching program. She's done it so well, that she boasts an incredible 95% success rate. And with those kind of results, her next natural question is... "How do I help more people?" But then, the next thought is... "Will it make it...

  12. #35. Doubled His 6-Fig Business In 8 Months Working <20 hrs/week with Zack Arnold

    This week on the Modern Consultant, I have the honor of hosting Zack Arnold. Zack is an award-winning Hollywood film and television editor (Cobra Kai, Burn Notice, Empire, Shooter, Glee), a member of the American Cinema Editors, a documentary director (GO FAR: The Christopher Rush Story, narrated...

  13. #34. She grows Kajabi's 19,000+ paid member community w/ Maruxa Murphy, Community & ROI Strategist

    Imagine this - you're the head of Kajabi, a platform for creating and selling online courses. In 2023, with 19,000 customers, you hit $60M in revenue, and you're valued at $2 billion. Who do you call to help grow your community from 19,000 to 100,000? Maruxa Murphy - The Heartful Community...

  14. #33. 7-Figure Digital Operations for Social Media Marketing Agencies (SMMA) w/ Jhana Li

    This week on the Modern Consultant, I have the honor of hosting Jhana Li. Jhana first stumbled into Operations 5 years ago, while traveling full-time in a converted van through North & South America. Since then, she's been COO at 2 successful startups, directly consulted over thirty 7- & 8…

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  15. #32. Lessons from 1.5 Billion Advertisements w/ Brian Kurtz

    This week on the Modern Consultant, I have the honor of hosting Brian Kurtz. Brian Kurtz has been a serial direct marketer for over 40 years. He had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. His second career, which he is...

  16. #31. Inside Look: Converting 600,000+ Email Subscribers w/ Marc Aarons

    A few weeks ago, we had about 350,000 email subscribers and now it's about 600,000+ subscribers which changes our focus from getting more subscribers to "how do we convert?" This week, I take you behind the scenes of how I'm doing that for an active client project. For confidentiality reasons, I...

  17. #30. Product-Driven Marketing: How To Scale 1-on-1 Marketing, Sales, & Delivery w/ Daniel Ferrari

    This week on the Modern Consultant, I have the honor of hosting Daniel Ferrari. At first glance, he looks like a surfer and that's because he is. When he's not taming the Pacific Ocean on a board, you might find him riding boardroom-level profits for his clients as a fractional CMO with over 10...

  18. #29. Step 3: We added 372,424 emails in 1 day w/ Marc Aarons (Solo Episode)

    I'm back with another solo episode. If you missed the last two episodes, watch them for full context. The first few seconds of this episode are a recap clip from my episode with Jay Abraham, the $50B man (that's how much he's generated for his private clients in profit). Then, the following...

  19. #28. The First 3 Steps To Grow Your Expertise-Based Business

    Audience is who you serve. Offers are what you serve. Sales are how you tell them about the offers. Simple to say, not so simple to execute, which is why I shared 80/20's new process roadmap on a team meeting this morning. On that call, I shared how we'll be serving our 1-on-1 clients through…

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  20. #27. Buy, grow, and sell businesses w/ Jay Abraham

    Episode at a Glance: Watch The Episode Trailer: <iframe width="560" height="315" src="https://www.youtube.com/embed/PSv97s9CqxA?si=V8zWRXPqy3jMNVI4" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;...

  21. #26. A.I.M. To Get More Referrals: Accessibility, Influence, and Memory w/ Michael Roderick

    This week on the Modern Consultant, I host Michael Roderick. Michael is founder of Small Pond Enterprises, where he helps thoughtful givers become thought leaders. To do it, he uses two frameworks: The Thought Leadership Triple Threat - this is combination of becoming a scientist, celebrity, and...

  22. #25. From Clients to Courses: The First $100K w/ Rob Howard

    This week on the Modern Consultant, I have the honor of hosting Rob Howard. Rob is founder of HDC (Howard Development and Consulting) - a high-end, full-service web design and development firm for the world's largest organizations, ambitious entrepreneurs, and creative agencies. What makes HDC…

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  23. #24. Should online courses have community? w/ Jordan Godbey

    This week on the Modern Consultant, I have the honor of hosting Jordan Godbey, Jordan is the founder of GrowthCommunity, an entrepreneur, and certified Circle expert who's launched over 40 communities for his clients. He's also a course creator himself who generated over $1.5m dollars with a…

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  24. #23. $1M Course Launches: The Traps and Freedoms of 7-Figure Business w/ Luisa Zhou

    This week on the Modern Consultant, I have the honor of hosting Luisa Zhou, former space station engineer turned multi 7-figure course coach for professionals who want to escape the 9-to-5, and grow a freedom business on their terms. In a social media world where influencers flip between...

  25. #22 Books Grow Business: The Art and Science of Nonfiction Book Writing w/ Bryna Haynes

    To scale from helping people 1-on-1 to helping "1-on-many", can feel like a daunting task, especially if you don't know where to start. However, if you're a service provider, then you have an unique advantage. You get to simplify the vague goal of scaling into this clearer description: I want to…

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  26. #21 Codify and Scale Your Brand Voice w/ Justin Blackman

    Last week, I had the pleasure of hosting Kevin Rogers on The Modern Consultant podcast. Kevin's the founder of CopyChief, where he's helped over 9,000+ copywriters and business owners get better at their copywriting. That's excellent, because one of the CopyChief motto's is "no one writes alone"....

  27. #20 Artificial Intelligence and The Future of Sales Copywriting w/ Kevin Rogers

    Can A.I. powered platforms like ChatGPT replace sales copywriters? That's just one of the questions I'm finding the answer to on this episode of The Modern Consultant with our guest, Kevin Rogers. If you're in the world of direct response copywriting, then Kevin needs no introduction - that's...

  28. #19: $14M on OnlyFans: Inside the Marketing, Sales, and Delivery of a Content Business w/ Bryce Adams

    Can an OnlyFans creator teach you how to grow your online education business? That’s the question I’m answering today with the help of Bryce Adams, who, after growing a successful 7-figure E-Commerce brand, started an OnlyFans account on a whim in the middle of the pandemic. The first night, she...

  29. #18 The Power of a Statement Piece Point of View w/ Hillary Presswood

    Key Takeaways: [00:03:00] Creative director helps businesses create standout brands. [00:05:35] Copywriting career, transition to strategy and coaching. Retirement in 2020 with rebranding. [00:12:09] Visual branding certification led to full creative direction. [00:22:07] Unsure how to…

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  30. #17 Educational Content: Deliver Value at Each Stage of your Client Journey w/ Marc Aarons

    Timestamps: [00:02:46] Service professional positioning relies on values alignment. [00:05:49] Content needs for service professionals: problem awareness, diagnostic tool or process. [00:08:29] Right sequence crucial for solving Rubik's cube. Product flywheel framework helps solve the issue....

  31. #16: From $0 to $1M, then $1M to $20M in Course Sales w/ Danielle Leslie

    Key Takeaways: [0:50] – Introducing Danielle Leslie [4:04] – Danielle’s mindset before she gained the moniker “The Millionaire Maker” [6:03] – How did Danielle come up with Culture Add Labs? [11:31] – How Danielle turned a failed webinar into a success [15:38] – Danielle shares how she was able…

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  32. #15: Lessons from selling a 7-figure E-Commerce brand and starting a course business w/ Gamal Codner

    Key Takeaways: [30:31] – Who is Gamal Codner? [34:12] – How Gamal impressed Fortune 500 trainees and CPAs with his expertise [39:31] – Gamal shares his key learnings after launching Exit Blueprint [47:47] - Common mistakes people make when trying to turn around their business [53:12] – Gamal…

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  33. #14: Sleep Is A Skill: Sleep Optimization Strategies w/ Mollie Eastman

    Key Takeaways: [13:34] – Who is Mollie Eastman, and what does she do? [14:20] – Mollie shares the story of her journey launching Sleep Is A Skill [21:15] – The signs you should watch out for when having trouble sleeping and how to improve [30:51] – Common signs of sleep apnea [33:37] – How do you...

  34. #13: From a $5K investment to a boring $12M per year business w/ Nathan Hirsch

    Key Takeaways: [3:25] – Nathan shares the story of how he made $12 million per year from a $5,000 investment [8:11] – How did Nathan evaluate and compare the different channel sources he tested? [13:38] - Why Nathan and his business partner sold their profitable VA Freelancer business to one of...

  35. #12: From $3K to $100K Contracts, Depression, Then Pitching $1M w/ Jude Charles

    Key Takeaways: [1:17] – Introducing the guest [2:59] – What inspired Jude to embrace vulnerability and authenticity in his stories [11:29] – Jude's work with Steve Harvey and his evolution of pricing [21:17] – How Jude’s contract structure and deliverables evolved [30:18] – How did Jude attract...

  36. #11: We’re a Top 10% Globally Ranked Podcast with only 10 Episodes?

    We’re a top 10% podcast in 10 episodes What it was like to launch the podcast Family update: Immigrating my parents to the United States Business: Balancing client work, product development, and the podcast Podcast update: What I’m thinking of doing next Website update: How I’m making it better…

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  37. #10: Profit First Professional sheds light on the growth challenges of $1M, $10M, and $100M Businesses w/ Rocky Lalvani

    [0:40] – Introducing Rocky “Profit Answer Man” Lalvani [4:57] – How can parents teach their children the principles of building wealth? [8:04] – How Rocky helps small business owners become better financial leaders [13:53] – The common challenges that business owners face at different stages of...

  38. #9: Consultant to Coder: 1 Year to 100 Legal Firms Using His SaaS App w/ Wouter IJgosse

    Key Takeaways: [2:33] – How hitchhiking through 23 countries shaped Wouter's entrepreneurial mindset and perspective [5:52] – How Wouter transitioned from financial engineering and consulting to founding Decision Vault [9:28] – How to you decide which path to go down [15:44] – Wouter’s advice to...

  39. #8: From Music Production to $100M Sales w/ Brian Speronello

    Key Takeaways: [5:35] – Did Brian’s dad being a chemical engineer influence his career choice? [9:01] – Working as a consultant for a company vs. becoming an independent consultant [13:03] – Why Brian believes being in corporate is “bland and boring” [17:06] – Brian shares his transition from...

  40. #7: How to attract Fortune 500 Clients like Verizon and IBM w/ Earle Richards

    Episode Timeline: [3:39] – Who was Earle before consulting, and how did he get into it? [6:10] – Earle shares how his college experience impacted his journey to consulting [9:53] – How Earle’s “Superpower” helped him kickstart his consulting opportunities [15:03] – Did Earle identify as a...

  41. #6: The Conversion Framework That Grew His Client From $13,000/mo. to $202,000/mo w/ Ross O’Lochlainn

    Key Takeaways: [4:47] – Who is the man behind Conversion Engineering? [15:40] – Ross shares the appeal of applying engineering to human psychology and marketing [21:22] – How did Ross make the shift from engineering to marketing? [27:39] – Knowing everything now, what would Ross tell himself if…

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  42. #5: From Wall Street Finance to Scaling 500 Digital Agencies w/ Juliana Marulanda

    Key Takeaways: [2:30] – Introducing Juliana Marulanda [4:00] – Juliana shares a story of how she got her Boston Terrier, Mojo [8:46] – Creating a learning plan for Mojo [11:45] – Juliana shares how her psychology background influenced her perspective on digital operations [17:35] – What are the...

  43. #4: From $7/hr Programmer To 7-Figure Agency w/ Primoz Bozic

    Primoz Bozic is the founder of media properties such as PrimozBozic.com, CopywritingProdigy.com, and StrategicParenting.com. In today’s episode, we cover his journey from a $7 per hour programmer to 7-figure marketing agency owner in Slovenia, where the average hourly rate is $10 per hour. While...

  44. #3: From Academia to Ethical Online Marketing w/ Margo Aaron

    In this episode of The Modern Consultant podcast, I have the pleasure of hosting Margo Aaron. Margo is the co-founder of Brainstorm Road, a community of practice for shipping your dream project. Her work has been featured in Inc, The Observer, Thrive Global, and Thought Catalog. She's taught...

  45. #2: From Grad School to 700,000 Website Visitors w/ Marc Aarons

    To kick the show off, we wanted to do something special. Here's the backstory: Recently, I had the opportunity to be interviewed by my friend and fellow podcaster, Brandon Fong. He has a top 2% globally ranked show where he’s interviewed NYT bestselling authors, former Olympians, and one of the...

  46. #1: Welcome To The Modern Consultant

    Welcome to the first episode of the Modern Consultant! Meet your host, Marc Aarons, as he shares: - The "Why" behind the Modern Consultant - Who this show is for - Who this show is NOT for - What you can expect as a listener

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ABOUT THIS SHOW

Content changes lives.The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content.After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.

HOSTED BY

Marc

Frequently Asked Questions

How many episodes does The Modern Consultant have?

The Modern Consultant currently has 46 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Modern Consultant about?

Content changes lives.The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world.Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through...

How often does The Modern Consultant release new episodes?

The Modern Consultant has 46 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Modern Consultant?

You can listen to The Modern Consultant on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Modern Consultant?

The Modern Consultant is created and hosted by Marc.
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