Episodes
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How simple changes to coaching can elevate performance: Aditya Kothadiya
The Importance of Coaching (00:45) Role of Coaching Across Teams (03:10) Where to Start with Coaching (4:34) Implementing Best Coaching Practices (07:25) Personalization in Coaching (10:39) Building a Coaching Culture and Hiring (19:55) Continuous Coaching (26:10) Keeping Accountable with…
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How to win in a competitive market: Sujan Patel
Get ready for a power-packed episode as we sit down with the incredible Sujan Patel, Founder and CEO of Mailshake, to unravel the secrets to standing out and winning in a competitive market. Today, competition is popping up all around us, vying for the attention of the very few buyers ready to…
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Creating modern buyer experiences that convert: Natalie Marcotullio
Are you delighting or frustrating buyers? Are you keeping pace with the latest trends buyers expect when they land on your website? Are you staying top of mind? 🤔 Aditya and Natalie Marcotullio, Head of Growth and Operations at Navattic, kick back to chat about the best practices for creating...
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How to build your community from the scratch: Lloyed Lobo
In this episode of The Modern SaaS Podcast, Lloyed Lobo, the founder of Boast.ai and Traction, joins us to discuss how to go about building a community. Lloyed is also the author of the book "From Grassroots to Greatness" which gives you 13 rules to build an iconic brand with the help of…
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How problem defining helps you close deals faster: Aman Singh
In this episode of The Modern SaaS Podcast, Aman Singh, founder of The Curious Consultant explains how problem defining and problem solving are two different facets of sales and customer success. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:16 - The story behind 'The Curious Consultant' 04:10 - The taboo...
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How onboarding shapes customer churn & expansions: Srikrishnan Ganesan
In this episode of The Modern SaaS Podcast, Srikrishnan Ganesan, the CEO of Rocketlane, joins us to discuss how customer onboarding shapes churn and expansions. He shares with us the insights he's gathered from years of experience, and explains how onboarding can help your company avoid costly...
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How to close deals faster in the current economy: Mor Assouline
In this episode of The Modern SaaS Podcast, Mor Assouline, the founder of FDTC, shares with us some his insights on what it takes in the current economic conditions to have a better deal close rate and how to create successful customer journeys. He shares actionable tips on how to do forecasting...
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The shocking truth about selling SaaS in today's market
Mona Akmal, CEO of Falkon AI, joins Aditya Kothadiya on the Modern SaaS Podcast to talk about the game-changing shift in SaaS sales. In this episode, Mona discusses the shocking truth about how SaaS sales works in today's world. If you're looking to improve the buyer experience and sales...
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7 creative prospecting tips to stand out in tough financial times
In this episode, Kris Rudeegraap (Co-founder & CEO, Sendoso) and Aditya Kothadiya (Co-founder & CEO, Avoma) discuss modern prospecting with creative gifting strategies -- i.e., how you can prospect creatively where your creativity can supersede the budget constraints. ➡️ Key Points covered 00:00…
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Modern Prospecting with LinkedIn Social Selling
In this episode, Collin Cadmus (Revenue Growth Coach, Collin Cadmus, LLC) and Aditya Kothadiya (Co-founder & CEO, Avoma) discuss modern prospecting -- i.e., how to prospect in the modern SaaS era. ➡️ Key Points covered 00:00 - Intro 01:31 - What Collin Cadmus is upto, these days 04:05 - Make…
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Driving the right curiosity behavior with data for CSMs
In this episode, Mark Stagi (VP of Customer Success, Avoma) and Yaag discuss how to drive the right curiosity behavior with data for CSMs. Mark shares his experience on the do's and don'ts in QBRs and check-in meetings, how to make it valuable and relevant to the customer, and a lot more. ➡️ Key...
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When to challenge a prospect?
In this episode, Stephen Cann (Director of Enterprise Sales, Avoma) and Yaag discuss how and when to challenge your prospect during a deal? Stephen shares his experience on how to challenge the prospect across stages such as prospecting, discovery, indecisive moments, and more. ➡️ Key Points...
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How to win competitive deals?
In this episode, Nathan Hymas (VP Sales, Avoma) and Yaag discuss how to win competitive deals by truly understanding the rules of the game. Nate shares some brilliant perspectives on how the discovery works differently in a competitive deal, the evaluation process and roles, success metrics and a...
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Should Customer Success Ops be under Customer Success or RevOps?
In this episode, Naquiyah Cash (Gainsight Admin and CS Ops Consultant, Zywave) and Mark Stagi (VP of Customer Success, Avoma) discuss who is best positioned to own CS Ops. ➡️ Key Points covered 00:52 - It's not just about implementation, but about the process, enablement and strategy 02:16 -...
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The shift in Customer Success approach to drive customer outcomes
In this episode, Shrenik Mhatre (Senior Manager, Customer Success Architects, VMware) and Mark Stagi (VP of Customer Success, Avoma) discuss the shift in the customer success approach to drive customer outcomes. ➡️ Key Points covered 00:00 - Intro 00:48 - The change in Customer Success focus in...
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Should you do Quarterly Business Reviews (QBRs) with your customers?
In this episode, Jane Chowaniec (VP of Customer Success, ISI) and Mark Stagi (VP of Customer Success, Avoma) discuss how businesses may sometimes not make the best use of Quarterly Business Reviews (QBRs) and how to adapt it in the best interest of the customer. ➡️ Key Points covered 00:30 - The...
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Solving for the customer with an all-in-one approach
In this episode, Aditya and Yaag discuss how despite the plethora of SaaS tools available today, customers still end up having broken experiences. They discuss what it means to really solve for the customer, with an all-in-one approach. ➡️ Key Points covered 01:14 - The philosophy behind 'why we...
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Mapping how businesses buy software
In this episode, Carl Ferreira (VP Sales, Refine Labs) and Yaag discuss how businesses buy software, how sales reps and the entire buying experience needs to adapt according to buyers in different maturity stages, and a lot more. ➡️ Key Points covered 00:00 - Intro 01:35 - Questions to ask...
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How to run pipeline reviews effectively
In this episode, Nathan Hymas (VP Sales, Avoma) and Yaag discuss how to run pipeline reviews effectively by truly understanding what matters. Nate shares some brilliant perspectives on how pipeline reviews aren't just about metrics, how inputs matter more than outcomes, and a lot more. ➡️ Key...
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How to improve the sales discovery & demo experience
In this episode, Aditya and Yaag discuss how to improve the sales discovery and demo experience for your prospects by truly understanding their buyer journey and pain points. Aditya throws light into 4 key aspects of a sales discovery and demo conversation including: small talk, questions to ask...
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Should you charge a fee for customer success?
In this episode, Aditya (CEO, Avoma) and Mark Stagi (VP Customer Success, Avoma) discuss whether or not should you charge for customer success, the factors that go into deciding 'when to charge for customer success' and more. ➡️ Key Points covered 00:00 - Intro 00:50 - What goes into deciding...
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Thoughtful meeting scheduling habits to improve buying experience
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the thoughtful meeting scheduling habits modern SaaS companies can build to improve the buyer experience. They discuss the balance between optimizing for efficiency and customer experience. Some of the key points discussed in the...
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Collaborative Selling: Winning with a system of collaboration
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss Collaborative Selling -- how to win with a system of collaboration. They discuss how the old world view of collaborative selling focused only on collaboration with prospects and how 'team selling' focused only on the…
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Myths about Product-led Growth
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include: 1. PLG is the most popular go-to-market motion 2. PLG products grow on their own without Marketing 3. PLG doesn't need a sales team 4. Buyers are...
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Can we be purely product-led or sales-led? Or are we misled?
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether we in SaaS can call ourselves purely product-led or sales-led? All growth motions primarily have 2 parts -- acquisition and conversion. They highlight how different growth motions help you in various stages of the growth...
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What to do when a big account churns
In this episode of The Modern SaaS Podcast, Aditya and Mark (VP of Customer Success, Avoma) discuss what to do when a big account churns. They discuss why churn matters, the key metrics to measure, and, more importantly, the things to do when a big account churn happens, such as: 1. Trying to…
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How to build revenue predictability
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss building revenue predictability. The first question that comes to mind for most is—Can we predict revenue? They discuss a process to build predictability: 1. Predictable revenue needs a predictable pipeline 2. Predictable…
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SaaS pricing gimmicks to be aware of
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how SaaS pricing is tricky. And how your product pricing should reflect the value that your product offers and make it easier for your buyer to decide. They discuss some of the gimmicks often used in the SaaS world, such as: 1....
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How to fix the broken SaaS buyer experience
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies. They discuss six ways to improve the buyer...
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Best-of-breed vs. All-in-One Platforms: which one should you buy?
In this first episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether you should go for the best-in-breed solutions or is an all-in-one platform a better choice? The discussion throw light on: --> The collaboration pains when using a best-of-breed solution --> Why is an all-in-one...
About this show
The podcast for SaaS founders and operators, where we discuss how to build and grow B2B SaaS in a modern way. Real conversations, straight from the heart.
Hosted by
Aditya Kothadiya
Categories