The More Profitable Podcast with Stacey Harris

Milestone episodes are where a lot of podcasters accidentally lose the plot. You hit 100, 200, or in my case, 700 episodes, and suddenly the episode becomes about proving how big the accomplishment is instead of delivering the kind of value your listener actually came for.That does not mean you should ignore the milestone or pretend it is not a big deal. It is a big deal. But the celebration still has to belong inside the relationship you have been building with your audience. If the episode becomes a monologue, a recycled greatest hit with no context, or a sentimental wrap-up that sounds like you are quietly backing away from the mic, you are creating distance instead of trust.In this episode of The More Profitable Podcast, I’m walking through seven milestone episode mistakes that break listener trust and how to celebrate a big podcast moment without making the episode feel disconnected from the reason people listen in the first place.1:08 - Celebrating 700 episodes of The More Profitable Podcast2:04 - Why milestone episodes can fall flat when they become too self-focused4:27 - Mistake 1: Making your milestone episode all about you9:34 - Mistake 2: Re-releasing an old episode without giving it fresh context12:52 - Mistake 3: Bringing too many voices into one milestone episode15:04 - Mistake 4: Teaching podcast lessons your audience did not ask for17:11 - Mistake 5: Turning your milestone episode into a pitch fest18:50 - Mistake 6: Making the celebration feel more like a eulogy than a birthday20:24 - Mistake 7: Overhyping the milestone instead of staying focused on the relationship you have builtMentioned In 7 Milestone Episode Mistakes That Break Listener TrustPodcast Production with Uncommonly MoreThe Podcast NewsroomRate and review The More Profitable PodcastReady to celebrate your next podcast milestone with more support?A milestone episode should feel like a celebration without turning into another thing you have to overthink, overbuild, or manage on your own. With Podcast Production, our team helps you plan, produce, optimize, and promote episodes that keep serving your audience and supporting your business.Book a call to talk about Podcast ProductionSend Stacey a TextSupport the show

Established service providers are very good at convincing themselves they need to learn more before they can move. Another framework, another course, another round of “let me understand this better first.” And sometimes, yes, that is exactly the right move.But there is a point where more information does not create more progress. It just creates more homework. If your podcast has been sitting in the “I know this could be doing more” category for months, the missing piece may not be a better understanding of podcast strategy. It may be the capacity to actually get the damn thing built, produced, and working.In this episode of The More Profitable Podcast, I’m walking through when a podcast course or group program makes sense, when expert support is the better fit, and why I’m pausing Profitable Podcaster Summer Camp this year to focus on Podcast Launch Accelerator and done-for-you podcast production.1:28 - Why I’m pausing Profitable Podcaster Summer Camp this year2:43 - When more information is not the missing piece to launch your podcast5:19 - The difference between an information problem and a capacity problem6:36 - Why courses can still be the right investment in the right season9:44 - When learning the system yourself helps you hire better later10:33 - Using courses to build foundational clarity in an earlier business stage13:45 - Why capacity is the bigger issue for many podcasters right now15:59 - When podcast ideas start feeling like homework instead of strategy17:27 - Why I’m focusing on Podcast Launch Accelerator and done-for-you production supportMentioned In How to Know When You Need Podcast Support Instead of Another CoursePodcast Launch AcceleratorPodcast Production with Uncommonly MoreThe Podcast NewsroomRate and review The More Profitable PodcastSend Stacey a TextSupport the show

You recorded the episode, you sent an email, you maybe promoted it on Instagram a couple of times. Done. On to the next one. But that episode you just moved past? It's still a perfectly good sales asset sitting in your Google Drive doing nothing.For most podcasters, episodes aren't tied to a date or a news cycle. They're evergreen. And yet we treat them like they expire after release week. I took four months off the podcast and still converted leads from episodes that were six to eight months old, because those episodes were built to keep working long after they went live.In this episode of The More Profitable Podcast, I'm walking through the production assets that give your episodes a longer shelf life, how to repurpose podcast episodes across social media, email sequences, and guest appearances, and why the fear of someone catching you sharing something twice is costing you reach you've already earned.2:41 - The assets we build at production and why you might not be creating all of them yet3:30 - How SEO at production drives leads months after an episode releases5:24 - Why branded language in your podcast title hurts discoverability6:39 - Marketing your episodes through social media, email, stages, and other people's podcasts8:35 - How we strategically tie episodes to guest appearances and pitches9:42 - Putting podcast episodes in your welcome sequence to train future clients10:55 - The production assets that power long-term social sharing12:11 - Why you need to share more than just this week's episode16:58 - Repetition builds your brand and your audience isn't tracking what you postMentioned In Your Podcast Episode Deserves More Than One Week of PromotionHow Valerie McDonnell Launched Her Podcast With the Launch AcceleratorPodcast Housekeeping SeriesPodcast Production with Uncommonly MoreThe Podcast NewsroomRate and review The More Profitable PodcastReady to have assets worth promoting more than once?Every episode you release should come with assets built to keep working long after release week. With podcast production, we build the SEO, the graphics, the audiograms, and the strategy that give every episode a real shelf life. Book a call to talk about production.Send Stacey a TextSupport the show

If you're running your business, working with clients all week, and trying to keep a life running at the same time, the idea of adding "learn how to produce a podcast" to that list is a non-starter. There isn't margin for it. That's the spot Valerie McDonnell was in when she decided to launch the RISE to Intimacy Podcast.Valerie came to the Launch Accelerator because she wanted a show, not a second job learning audio production, social platforms, and distribution. Together we built her strategy and produced her first season, and she's stayed on as an ongoing production client because the process worked.In this episode of The More Profitable Podcast, Valerie and I talk about what made her decide to hire production support from day one, what surprised her about the process of starting a podcast, and what working with our team has been like from her side of it.2:49 - Valerie introduces her practice and her trauma-informed approach to sex and couples therapy6:25 - What made Valerie want to launch a podcast in the first place9:00 - How a podcast works as a retention tool, not just a sales tool, for high-touch service providers12:19 - Why Valerie chose to hire production support instead of DIYing her launch14:37 - Why the shows that go live out of the Launch Accelerator are the ones that move into full production16:31 - What surprised Valerie about working with our team on her first season22:21 - Picking music for her show and why the selection process is more vibe-based than expected25:04 - Hating the sound of her own voice on the first episode and the small edits that fixed it29:35 - What Valerie would tell another business owner considering working with usMentioned In How Valerie McDonnell Launched Her Podcast With the Launch AcceleratorRise to Intimacy PodcastRise to Intimacy | Facebook | InstagramPodcast Launch Accelerator Ready to launch your podcast with production support from day one?The Podcast Launch Accelerator is a 90-day container where we build your show strategy together and produce your first season so you can launch a real asset in your business, not just generate another stack of to-dos.Book a call to talk about your launch.Send Stacey a TextSupport the show

You finish your launch and the messages start coming in. "This was so helpful." "I learned so much." "You really know your stuff." And then you check the sales numbers and almost no one bought. The content landed. The sales didn't.This happens because most coaches and consultants treat launch episodes like teaching opportunities. You stack the content with frameworks and step-by-step training to prove how much you know, thinking that's what builds trust. What it actually does is overwhelm your listener, position you as the expert they could never be, and give them enough information to convince themselves they should try it on their own first.In this episode of The More Profitable Podcast, I'm walking through what your launch content actually needs to do to convert listeners into buyers, the three things every launch episode should include, and why cutting your teaching content in half is the move that finally gets your podcast doing the sales work you've been hoping it would do.0:00 - Why your launch content might be teaching too much1:08 - The proving trap coaches and consultants fall into during a launch1:55 - People don't hire you because you're smart; they hire you because you understand the outcome they want2:56 - What your launch content actually needs to make listeners believe in4:11 - Why teaching too much makes listeners say "I'll try that myself" instead of buying9:17 - The three things your launch content needs to do11:19 - Use your client's language to name their problem, not your expert language13:12 - Give them a small win or a perspective shift, not a 45-minute training15:19 - Highlight the gap between where they are now and the result they want20:53 - Cut your teaching content in half and only teach what shifts their thinking25:17 - Why your launch episodes need an actual ask, not a performative call to action27:10 - Make your launch content more about them and less about proving youMentioned in Why Coaches Get Compliments But Not Conversions When Launching a ProgramHow Many Downloads Per Episode Should Your Podcast Have?Stop Asking AI for Content Ideas and Look Here InsteadProfitable Podcast Summer CampPodcast ProductionThe Podcast NewsroomRate and review The More Profitable PodcastReady to build a launch that actually converts?Your listeners already know the result they want. What they don't see yet is that your program is the bridge to get them there, and that's the job your launch content has to do. If you're ready to stop getting compliments and start getting clients, our team can help you build a podcast that supports the sales work you're doing in your business. Book a call to talk about Podcast Production.Send Stacey a TextSupport the show

Let's talk about the timing of your podcast calls to action. When you make your asks and what kind of ask you're making at each point changes how well they actually convert. Most podcasters are making one call to action per episode, usually at the end, usually rushed, and wondering why their show isn't converting.Here's what that one-CTA approach misses. A pre-roll ad does a different job than a mid-episode mention, which does a different job than a live read outro tied to the episode's content. When you only use one, you're skipping the placements that actually move listeners toward a decision. And the live read outro, the one tied directly to what you just taught, is the call to action most podcasters skip entirely. It's probably the one costing you the most clients.In this episode of The More Profitable Podcast, I'm walking through the four places to put calls to action in your podcast, what kind of ask belongs in each spot, and how to layer them so they work together instead of fighting for attention. I'm also getting into why you should be using at least two of these in every episode, three in most, and why the resistance you feel about "selling too much" is usually the exact thing keeping your show from converting.0:08 - Why the timing of your calls to action changes how well they convert2:08 - Why one CTA per episode means you're spinning your wheels3:14 - Why you'll always feel like you've talked about your offer a million times4:43 - How actively selling filters out the audience that was never going to buy anyway8:54 - The pre-roll dynamic ad and when to use it for timely promos11:27 - Why I keep pre-roll ads to 30 to 45 seconds13:09 - The mid-intro CTA and why this is where free offers belong16:06 - The live read outro, the CTA most podcasters skip16:28 - How to plant seeds earlier in the episode so the live read outro actually lands21:39 - The pre-recorded outro as the catch-all for ratings, free offers, and awareness23:07 - Why more than three asks in the pre-recorded outro confuses the listenerMentioned In Where to Put Calls to Action in Your Podcast so They Actually ConvertThe Podcast Newsroom5 Mistakes Business Owners Make When Launching a PodcastProfitable Podcast Summer CampPodcast Launch AcceleratorPodcast ProductionRate and review The More Profitable PodcastReady to build a podcast that actually converts?If your show isn't pulling its weight as a sales tool, the fix usually starts with strategy, not more content. We have one spot open for the Podcast Launch Accelerator and one spot for Podcast Production. Launch Accelerator is for new podcasters building a first season with support. Production is for established podcasters ready to commit to the long game. Book a call to talk through which one fits.Send Stacey a TextSupport the show

Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency's process was, they can't answer the question. They never asked.Skipping that question is expensive. Not just in dollars, but in the relationships it can quietly damage when a cold template goes out to someone you know, or when you end up on 15 shows that have nothing to do with your actual buyers.In this episode of The More Profitable Podcast, I'm breaking down the four things to ask before you hire a podcast pitching service, including how they price their work, how they qualify shows, what their process actually looks like, and what you're still going to be responsible for no matter who you hire.0:32 - Why podcast pitching services often don't deliver on the promise1:07 - Why production clients are the ones asking me about pitching services6:09 - Process is the first thing to ask about and what good process looks like8:21 - What happens when a cold template goes to someone you already know9:29 - What a good pitching partner actually involves you in11:25 - Per pitch pricing and why it incentivizes volume over quality12:19 - Per booked appearance and why more yeses isn't always better13:21 - Flat monthly retainer and what it needs to include to be worth it15:05 - Matching pricing structure to your actual visibility goals18:25 - How they qualify shows and what the answers reveal20:26 - Red flags in show qualification21:55 - What you're still responsible for no matter who you hire25:07 - The difference between strategic visibility and vanity27:36 - Why I DIY my own pitching in this season of businessMentioned In What to Ask Before You Hire a Podcast Pitching ServicePodcast Launch AcceleratorBuzzsprout Global StatsThe Podcast NewsroomRate and Review The More Profitable PodcastReady to get your podcast launched and off your plate?We have one spot open in the Podcast Launch Accelerator for Q2. This is a 90-day container where we build your show strategy and optionally produce your first season so all you have to do is record. Learn more and grab your spot.Send Stacey a TextSupport the show

Stop asking ChatGPT for content ideas. Stop Googling "podcast topics for coaches." Stop posting on Instagram asking what your audience wants to hear. Your audience doesn't know what they need you to tell them. That's your job, not theirs.The best content ideas aren't sitting in AI tools or search results. They're already in your business. In your sales call recordings, your DMs, your client conversations. The places where people are actually asking questions, raising objections, and showing you exactly what they need to hear.In this episode of The More Profitable Podcast, I'm breaking down the three places I look for content ideas that actually convert, how using your clients' language makes your content both searchable and connectable, and why this approach trains people to be your best fit clients before they ever work with you.1:00 - Stop asking ChatGPT to give you content ideas2:36 - Worried about too many podcasts but copying everyone else's content5:01 - The client who found me through search and knew exactly what I do9:02 - Where I actually get my content ideas (three places)9:17 - Sales call recordings give you objections and conversion content12:14 - DMs and emails are where nurture content lives13:59 - Content that trains people to be great clients before they hire you16:24 - Your current clients are your best content source19:48 - Using their language makes content searchable and connectable23:31 - How we build content plans in Podcast Strategy IntensivesMentioned In Stop Asking AI for Content Ideas and Look Here InsteadFathom.aiMonday.comThe Podcast Newsroom Podcast Strategy IntensiveRate and Review The More Profitable PodcastReady to stop guessing at content and start using what's already working?The best content ideas aren't in ChatGPT or Google. They're in your sales calls, DMs, and client conversations. In a Podcast Strategy Intensive, we'll build your next 12 weeks of content by pulling from what's actually happening in your business right now. Book your Podcast Strategy Intensive.Send Stacey a TextSupport the show

There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business.The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates are significantly higher than video retention. And if your show isn't already converting listeners, adding video won't fix that. But there are shows where video makes sense - where the visual element actually supports the education you're doing and helps convert listeners into clients. The key is making an informed decision instead of following what everyone else is doing.In this episode of The More Profitable Podcast, I'm walking through the actual pros and cons of video podcasting. I'm talking about when it makes sense to invest in video production, when audio-only is the smarter play, and the both-and strategy that lets you test video content for social without committing to a full YouTube show.0:59 - There's a toxic belief spreading that video podcasts are required for success1:42 - You're a business owner who creates content, not a content creator2:40 - Breaking down the pros, cons, and both-and strategy for video podcasting6:39 - Why comparing your podcast to Netflix shows or massive media podcasts doesn't work8:45 - Service providers need conversion engines, not media empires11:22 - Adding data to the feelings around video requirements11:45 - 53% of podcast listeners still prefer pure audio content14:06 - Your podcast goal is conversion, which means retention matters14:50 - Audio completion rates significantly outperform video retention rates16:13 - The real cost of video production and why batching is harder17:40 - Video production costs are 77% higher than audio on average21:04 - When video actually makes sense for your podcast23:40 - What does your client need to see to make a decision25:39 - The both-and strategy for testing video without full production commitment29:53 - Adding video will not fix a broken podcast strategyMentioned In Should You Add Video to Your Podcast This YearPodcast Launch AcceleratorThe Podcast NewsroomRate and review The More Profitable PodcastReady to launch your podcast in 2026?We have one open spot in our Podcast Launch Accelerator right now. This is a one-on-one intensive where we plan your show strategy and can optionally produce your first 12 episodes. Pricing increases at the end of Q1, so book now to lock in current rates. Reserve your spot today.Send Stacey a TextSupport the show

Life gets hard sometimes. Things pile up. And when you're looking at what to put down, your podcast feels like an obvious choice, especially if you're the one doing all the work. But most podcasters assume that stepping away means their show stops working for them entirely.I didn't release a podcast episode from September through January. Four full months of silence. And during that time, I signed multiple new production clients. One found me through Google search, binged my existing episodes, and reached out ready to work together. My podcast kept doing its job even when I wasn't showing up to record.In this episode of The More Profitable Podcast, I'm breaking down why I was able to step away without tanking my business, what actually happened during those four months, how building your show as a long term asset means it can work whether you're releasing new episodes or not, and what re-entry looks like when you're ready to come back.1:49 - The reality of taking an unplanned break (and why most people didn't notice)4:12 - How I made the decision to step away and what I knew would keep working7:02 - Why my episodes are built as sales assets, not just content9:03 - What actually happened during the four months I was gone (spoiler: I signed new clients)11:50 - The long-term value of consistency and why stick-to-itiveness matters13:05 - How social media algorithms shifted and why podcasts matter more than ever now16:52 - Why long form content is what actually nurtures people into buyers19:18 - How to prepare for unexpected breaks by building strategically right now21:28 - Coming back: do you announce it or just start releasing again?24:07 - How to rebuild your podcasting muscles after time away26:05 - Being honest about capacity and what you actually need right now29:09 - Why this isn't the first time this has happened (and won't be the last)Mentioned in What Happened When I Stopped Podcasting for Four MonthsPodcast Strategy IntensivePodcast Production with Uncommonly MoreThe Podcast NewsroomRate and Review The More Profitable PodcastReady to build a podcast that works whether you're recording or not?The podcasts that keep converting during breaks aren't accidents. They're built with strategy from the start. If you want a show that functions as a sales asset even when life gets hard, let's talk about what production support looks like. Work with our team.Send Stacey a TextSupport the show

A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be.Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the sales goals of your business right now, not just fill airtime. When you skip this step, you waste time, confuse listeners, and miss the conversions you actually want.In this episode of The More Profitable Podcast, I’m breaking down what quarterly planning really looks like, the three questions you need to run your content through every 90 days, and why this is the difference between a podcast that sucks up time and one that books clients.0:32 - Why “record and release” keeps your podcast from working as a sales tool2:37 - How quarterly planning actually saves you time and stress4:08 - Why bad-fit clients are usually your fault - and how your podcast helps filter them7:14 - How intentional education raises the quality of your sales conversations8:31 - Why strategy intensives exist (and how they support DIY podcasters too)10:33 - Using quarterly planning to check if your podcast goals still align with your business13:15 - Why running week-to-week content leaves you behind when seasons shift16:04 - The three core questions to revisit every 90 days: What are you selling? Who are you selling it to? How are you selling it?18:50 - How sales path (course vs. high-touch offer) changes the content your podcast needs 20:31 - Why repeatable, re-shareable content is an asset that buys you time in busy seasonsMentioned in Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales ToolPodcast Strategy IntensiveThe Podcast NewsroomRate and review The More Profitable PodcastReady to get serious about your podcast strategy?The last spots for this year’s Podcast Strategy Intensives are open now. If you want to start Q1 with a content plan built to drive sales, you need to book in October. Reserve your spot today.Send Stacey a TextSupport the show

If you’re still sitting on a podcast idea because you’re waiting for the “right” time, let me stop you. What you’re actually doing is waiting for perfect. And perfect is just procrastination with better branding. While you’re busy “getting ready,” somebody else is already publishing and getting in front of your clients.I’ve put out 689 episodes of this show. Do I think they’re all good? Nope. Do I think any of them are perfect? Absolutely not. But they exist. They work. They connect with people. And that matters way more than the drafts collecting dust in Google Drive.In this episode of The More Profitable Podcast, I’m talking about how perfectionism shows up for podcasters, why it costs you visibility and clients, and what you can do to get your first episodes out even if they’re messy. Because messy works. Perfect doesn’t.00:39 — Why perfectionism feels safe but actually keeps me stuck04:20 — The Ira Glass “taste vs. skill” gap and how I see it play out with podcasters07:56 — Why I’d rather improve than be perfect (and how 689 episodes prove it)10:22 — The cost of hiding — lost visibility, lost trust, lost clients12:32 — Why my crummy first episode was better than every draft I never published13:56 — How I coach clients to experiment without the pressure of perfect14:44 — How the Podcast Launch Accelerator helps me keep perfectionists movingMentioned in Perfection Is What’s Keeping You From Launching Your PodcastPodcast Launch AcceleratorThe Podcast NewsroomRate and review the show Stop Waiting for Perfect → Start PublishingIf perfectionism has been holding you back, it’s time to let your first season be the experiment it’s meant to be. Inside the Podcast Launch Accelerator, you’ll get the strategy (and if you choose, the production support) to finally publish your show without letting “perfect” stall you out. Let’s build your first season together.Send Stacey a TextSupport the show

If your downloads have dipped and you’re thinking, “The podcast is broken, what am I doing wrong?”—you’re not alone. It’s easy to spiral when numbers dip, but more downloads doesn’t equal more sales.Your show has a job inside your sales process. The real question isn’t “How do I get more listeners?” It’s “Is my show actually moving the right people closer to becoming clients?” Those are two different problems, and solving the wrong one will leave you frustrated.In this episode of The More Profitable Podcast, we’ll talk about what actually matters when you look at your podcast numbers, how to measure success in a way that matches your business goals, and the content shifts that will help you attract and convert the clients you actually want.1:24 – The real question to ask instead of “how do I get more listeners?”2:41 – The first step if you’re unhappy with your numbers5:59 – Why your download expectations are probably unrealistic7:32 – How comparing your show to itself helps you see progress10:00 – Shifting your goals from audience size to sales alignment14:43 – What realistic capacity looks like for most coaches and service providers17:36 – Why chasing thousands of new listeners can break your business19:57 – The three core jobs your podcast content should do21:06 – Why right-fit listeners are better than hundreds of casual ones23:07 – Retention as the real driver of revenue24:29 – Building content that works like SEO for long-term discoverability27:26 – The timeless advice that still works no matter how the platforms change28:44 – Building a bingeable library that attracts and converts the right people29:03 – How to shift from chasing growth to building leads that actually buyMentioned in Why Listener Growth Doesn’t Equal More Clients (And What to Focus On Instead)The Podcast NewsroomBuzzsprout Global StatsPodcast Strategy IntensiveStop Chasing Downloads, Start Converting ClientsYour podcast doesn’t need more random listeners—it needs the right people turning into clients. Inside a Podcast Strategy Intensive, we look at exactly how your show is supporting your sales process, and we build a content plan that attracts, nurtures, and converts the clients you actually want.Reserve Your Podcast Strategy IntensiveSend Stacey a TextSupport the show

Until now, this podcast housekeeping series has been very much about the listener. It’s been more about the people on the other end who you want to entice into your business.But what about the impact on how you feel about your podcast? That’s the focus for today’s show, where we dive into the process of putting episodes together.In this episode of The More Profitable Podcast, you’ll learn about the strategical and logistical sides of preparing your perfect podcast episode. I’ll teach you how I map out episodes, where to find the content that people want to hear, and the various ways you can craft your episodes.2:15 - How often I map out episodes and the best place to find content for your podcast5:33 - My second favorite place to get podcast episode content ideas8:19 - Several ways you can record episodes12:09 - Something to be mindful of that can kill your momentumMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast EpisodeJoin The Podcast NewsroomWhat Working With Uncommonly More Looks LikeBook Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreSend Stacey a TextSupport the show

When you open up Spotify or another preferred podcast app, what do you see?As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.2:56 - The art of creating an attention-grabbing cover graphic for your podcast6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description11:40 - The questions you should be answering when putting together your podcast description14:25 - How often you need to update your show’s descriptionMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover ArtJoin The Podcast NewsroomTikTok videoHow to Use Dynamic Ad Content to Turn Podcast Listeners Into ClientsBook Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreSend Stacey a TextSupport the show

Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.1:46 - Why you should update your outro yearly3:09 - The goal of your podcast outro and three ways you can set it up7:49 - One thing I absolutely don’t recommend you do with your show’s outro9:34 - How long your podcast outro should be10:30 - Quick dos and don’ts of crafting the perfect podcast outroMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast OutroJoin The Podcast NewsroomBook Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreSend Stacey a TextSupport the show

New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.Today on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 2:42 - How often should you update your podcast intro4:55 - The purpose of your podcast introduction7:18 - A little something special we do with The More Profitable Podcast intro8:16 - My strong opinions on how you should structure your podcast intro12:58 - Quick dos and don’ts of crafting the perfect podcast introductionMentioned In Podcast Housekeeping: How to Craft the Perfect Podcast IntroJoin The Podcast NewsroomBook Your Podcast Strategy IntensiveLearn More About Podcast Production with Uncommonly MoreSend Stacey a TextSupport the show

This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review.During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really practice transparency and take you into my own thinking as I share my three goals for the back half of this year.What I want you to understand before we get into this is you're going to notice that the why is often sales-driven. And I want you to use that as the permission slip to make sales-based decisions more frequently in your own show. Because in almost every case, it ultimately comes down to sales. It is an offer first situation. Because every bit of content that happens here is intentionally built to drive you to a decision.0:54 — Why this behind-the-scenes episode came about and what my client asked4:00 — How every piece of content is intentionally built to drive you to a decision5:35 — Goal #1: Testing a new opt-in that's integrated with the content6:42 — Building assets instead of just episodes and thinking about long tail discovery11:41 — Goal #2: Building another repeatable series focused on launching14:29 — How mid-year review is really the start of next year planning16:05 — Building intentional assets to sell my pillar offerings18:00 — Goal #3: Having more conversations through guesting and potentially bringing guests on20:35 — The desire to build more community and relationships26:01 — How all of these goals tie together and thinking more holistically about your showMentioned in My 3 Sales-Driven Podcast Goals for the Rest of the YearThe Podcast NewsroomPodcast Strategy IntensivePodcast Housekeeping SeriesThe Profitable Podcast Launch AcceleratorWant Your Own Offer-First Content Strategy?Let's build your next quarter of content with intention. Inside the Podcast Strategy Intensive, we'll connect your episodes to your sales goals and give you a roadmap for the months ahead.Book your Podcast Strategy IntensiveSend Stacey a TextSupport the show

If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast.But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—especially if you never fix the core real center issues of your show.In this episode of The More Profitable Podcast, I'm walking you through what a real tune-up looks like instead. We're talking about auditing your current content to find the leaks, reviewing your CTAs to make sure they're built for sales (not just performative), shifting your episode planning to think pathways instead of value, and evaluating whether it's time to get support with your production process.Because you don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.1:41 — When the instinct to overhaul isn't based in data but feelings2:23 — Why overhauls are usually the wrong move and what they really cost you3:06 — The procrastinate planning trap and how it feels productive without impact6:17 — Tune-up step 1: Audit your current content to find what's converting and what's not7:25 — How to use conversations and feedback to identify your most impactful episodes8:46 — Building mechanisms for people to talk back to you11:22 — Tune-up step 2: Looking at your CTAs and whether they're built for sales or just performative12:43 — Why this episode is built to be a sales tool, not give you more ideas13:54 — How to frame calls to action as the fix for your clients15:46 — Tune-up step 3: Think pathways, not value when planning episodes16:23 — Why your emphasis on being valuable is detrimental to your listener and business17:46 — Tune-up step 4: Evaluating your production process and whether it's time for support19:15 — Signs it's time to get help with your podcast strategyMentioned in Why Your Podcast Needs a Tune-Up, Not a Total OverhaulThe Podcast NewsroomPodcast Strategy IntensiveHow to Create an Audio Sale Page for Each of Your OffersReady for Your Strategic Tune-Up?If you're going through your content audit, reviewing your CTAs, doing your episode planning, and noticing you've got good consistency with downloads but inconsistent results getting people on sales calls—or if instead of feeling inspired and excited, you're in a constant state of overwhelm and dread—it's time to get help.You don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.Inside the Podcast Strategy Intensive, we start with an audit, go into planning, and build your next 12 weeks of your podcast together. You are closer than you think to having a podcast that works more effectively than it does right now.Book your Podcast Strategy IntensiveSend Stacey a TextSupport the show

It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see.I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly they'll see sales, or swinging the pendulum the other way, how long they have to provide value before they're "allowed" to make an offer. These are crazy questions because ultimately, they're not going to get you anywhere.In this episode of The More Profitable Podcast, I'm zooming in on three mistakes I see business owners making when they launch their show. And I want to be really transparent with you. If you launch your podcast and manage to completely sidestep making any of these mistakes, congratulations, you're great. But you've also got to watch out that these don't sneak up later because they absolutely can if we're not paying attention.1:00 — The questions that won't get you anywhere and why chasing vanity metrics won't build your marketing engine3:37 — Mistake #1 Not understanding the clear purpose your podcast serves in your business5:37 — Why you have to understand why for you and your business now is the right time8:50 — The red flag to watch for when someone else is assigning you a podcast11:52 — Mistake #2 You start with the wrong content and the belief that you need to prove yourself first13:26 — The two bad things that happen when you only give and never make the ask17:50 — Why you can't be so focused on value that you forget to make an ask19:22 — Mistake #3 Forgetting to market your episodes after launch21:14 — How to build episode marketing into your process from day one22:03 — Why it's harder to market your sixth episode than your first25:12 — How the Podcast Launch Accelerator helps you avoid these mistakesMentioned in The Launch Mistakes That Cost You Sales — and How to Avoid ThemThe Podcast NewsroomPodcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetPodcast Launch AcceleratorReady to Launch Right the First Time?If you want to launch your podcast as a marketing and sales engine, not just another thing on your to-do list, let's build it intentionally from the start.Inside the Podcast Launch Accelerator, we map out your sales strategy, build your content strategy, and understand the impact on your marketing plan so your show delivers results from day one.No more hoping it works. No more guessing at content. Just a podcast built to generate and convert leads.Learn more about the Podcast Launch AcceleratorSend Stacey a TextSupport the show

It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.Here's the thing: we've onboarded clients this year who fell into two camps. Some were convinced they needed way more than they actually did, which delayed them from getting the support they needed. Others worked with production partners who were less than willing to hand over what rightfully belonged to them. Sound familiar?In this episode of The More Profitable Podcast, I'm breaking down the four essential items you need to have ready before you start with a new production partner. Trust me, having these sorted out will save you a ton of headaches and help you hit the ground running. We're talking podcast host credentials, website access, music files, and all the creative assets that should belong to YOU.3:00 - Why podcasters often assume they need more than they actually do and how some production partners make transitions unnecessarily difficult6:45 - Your podcast host credentials are non-negotiable – here's why you need access to your Libsyn, Buzzsprout, or Spotify for Podcasters account, even if you never log in10:30 - How to properly set up website access for your podcast production team while maintaining full control over your site14:20 - Who really owns your podcast music and intro/outro files? (Spoiler: it should be you, even if they purchase it on your behalf)18:15 - Why every template, graphic, and creative asset made for your show belongs to you and how to ensure you get them22:00 - The questions you absolutely must ask any potential podcast production partner before signing a contractMentioned in 4 Things You Need Before Hiring a New Podcast ProducerProduction Services at Uncommonly MorePodcast Strategy IntensiveRate and Review The More Profitable PodcastSend Stacey a TextSupport the show

Your podcast went quiet. Now you’re ready to come back.Whether the break was intentional or your show just faded out, the question isn’t how to restart, it’s how to avoid ending up back here again.In this episode of The More Profitable Podcast, we’re getting clear on what needs to happen before you hit record again. Because if you don’t look at what caused the break in the first place, you’re likely to repeat it, just with a different intro track.This isn’t about guilt. It’s about clarity, capacity, and building a plan that actually works this time around.1:15 — The two questions people always ask when coming back to their podcast (and why they’re not the ones that matter most)5:02 — What really caused your break (and how to look at it without spiraling into shame)11:49 — Why reconnecting with your purpose for podcasting is the key to building something sustainable17:18 — How to turn that clarity into a plan that matches your actual schedule and capacity24:42 — What needs to change in your process to avoid ending up in this same spot againMentioned in How to Relaunch Your Podcast Without Burning Out AgainPodcast Strategy IntensiveRate and Review The More Profitable PodcastReady to Relaunch Without Burning Out?Let’s build your plan. Book a Podcast Strategy Intensive, and we’ll map out the next 12 weeks of your podcast, audit what’s working, and clean up what’s not. This is your chance to return with clarity, consistency, and a show that actually supports your business.Send Stacey a TextSupport the show

You're doing more episodes. Adding special series. Creating private podcasts. More and more and more.But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you.In this episode of The More Profitable Podcast, I'm breaking down four key lessons from high-performing podcasts that are actually making a difference in their brands and businesses. And by high-performing, I don't mean downloads. I mean shows that are generating leads, converting sales, and building leverageable assets.These aren't about adding to your to-do list. They're about refining what you're already doing so your show gets more juice for the squeeze. Because when we stop trying to prove how smart we are and start meeting our audience where they actually are, everything changes.0:55 — Why "more" isn't the answer (and what actually works instead)2:04 — The four places to put your energy that don't require creating more content4:02 — Why mindset shifts are tactical, not airy-fairy8:26 — Lesson #1: High-performing podcasters are obsessed with their audience10:31 — Why I'll never give up sales calls (and what they teach about content)11:07 — How I use Fathom to mine sales calls for content gold14:05 — Lesson #2: They strategically plan their content16:37 — Lesson #3: They have offer-aligned content with clear CTAs19:34 — Lesson #4: They have systems and support that prevent burnout23:10 — What you can steal: Start with sales, map to buyer readiness, build systems24:41 — How a podcast strategy intensive can help you implement these lessonsMentioned in What High-Performing Podcasts Do Differently (That You Can Steal)The Podcast NewsroomPodcast Strategy IntensiveFathom (note-taking tool for calls)Ready to Stop Guessing and Start Getting Results?The shows that are getting real business results aren't riding on vibes, they're intentional. They're moving forward with a plan and with support.If you're realizing your podcast doesn't really have a plan, doesn't really have a system, or maybe you thought you had them, but they aren't delivering the way you want them to, then it's time.Book your Podcast Strategy Intensive and let's sit down to see where your show is now, talk about where you want it to go, and plan the road to get there, including your next 3-4 months of content.Send Stacey a TextSupport the show

It’s June. Month six of twelve. Which means yes, it’s “mid-year check-in” season.And while everyone else is shouting about how behind you are, I want to do something different. I want you to slow down. Get honest. Actually check in. Not because you’re supposed to, but because you need to know if your podcast is doing its job.In this episode of The More Profitable Podcast, we’re talking about what a real mid-year audit looks like, the signs that your content isn’t pulling its weight, and how to fix the gaps before you hit the busiest sales season of the year. I’m also sharing why summer is the best time to do this work and how one small mid-year adjustment turned into a repeatable, revenue-driving series I still use today.If your podcast isn’t setting you up for Q4 success, it’s not going to fix itself. Let’s get your show back on track. 1:20 — Why it’s not just about your podcast and what else you should be checking3:12 — The real reason I almost didn’t make this episode (and why I’m glad I did)5:06 — What happens when you avoid a mid-year check-in9:00 — Mid-year audits aren’t a pass/fail test (and what they actually are)9:24 — Why summer is the best time to make changes13:00 — How one mid-year tweak turned into one of my most downloaded series14:20 — Quick signs your podcast needs a tune-up right now19:00 — The key audit questions you need to be asking20:30 — Why episodes aren’t enough — you need assets21:42 — What we’re doing inside Profitable Podcast Summer Camp to fix this22:29 — Why now’s the time to build a podcast that fuels your businessMentioned in Signs Your Podcast Needs a Mid-Year Tune-UpThe Podcasters Who Sell More in Q4 Are Doing This NowProfitable Podcast Summer CampLeave a review for The More Profitable PodcastSend Stacey a TextSupport the show

The podcasters who close high-ticket offers in Q4? They’re not waiting until September to figure it out. They’re laying the groundwork now. It’s strategic. It’s quiet. And it starts earlier than most people expect.This isn’t about hustling for the sake of it. It’s about understanding how longer sales cycles work. Your podcast should be helping you stay visible, build trust, and prep leads before your launch window even opens.In this episode of The More Profitable Podcast, we’re digging into what your show should be doing right now to support late-year revenue. You’ll hear why last-minute content keeps you chasing noisy leads, how your best-fit clients are often the quietest ones, and the shifts to make this quarter if you want a podcast that actually sells—without burning out.02:00 – Why your Q4 sales don’t start in Q4 (and what happens if you wait)05:12 – The quiet truth about longer sales cycles and high-ticket offers07:48 – What to learn from Nordstrom’s Q4 planning (yes, really)10:03 – Why last-minute podcasting leads to burnout and bad sales calls12:17 – Your best clients are the quiet ones (and how to speak to them)15:04 – Planning content that sells without yelling over the noise16:30 – What your show needs to do now to support end-of-year revenue18:14 – The three questions to start your podcast strategy planning19:40 – Why running your podcast on “vibes” isn’t working anymoreMentioned In The Podcasters Who Sell More in Q4 Are Doing This NowBuilding a Podcast Series That Works Harder Than You DoProfitable Podcast Summer CampThis Is Exactly Why We’re Running Summer CampIf you want your podcast to help close Q4 sales, now’s the time to build the system that actually supports that. That’s what we’re doing inside Profitable Podcast Summer Camp.Together, we’ll: • Audit your show to make sure it’s built for sales—not just showing up • Build your repeatable podcast series so you’re not reinventing the wheel every launch • Map out your content so your show is doing the heavy lifting before your cart opens • Review the systems that keep you consistent when it actually mattersDoors close soon, and this is the only time we’re running Camp this year. Grab your bunk before we kick offSend Stacey a TextSupport the show

Publishing valuable content is not the same as building a podcast that converts.If you’re stuck in the cycle of sharing tips, getting great feedback, but still not seeing leads… this episode is going to hurt a little—but it’ll help a lot. Because the problem usually isn’t your content. It’s the misalignment between your episodes and your sales strategy.On this episode of The More Profitable Podcast, we’re digging into how “helpful” content can actually stall momentum, what it looks like when your podcast attracts attention but not action, and how to shift your strategy to guide listeners toward a buying decision. I’m sharing the exact types of episodes you need to build trust, shorten sales cycles, and stop making business decisions based on broken data.01:13 – When “valuable” content doesn’t lead to action03:37 – The difference between educating and guiding05:25 – Red flags: praise from peers but silence from prospects07:16 – The business cost of building a show that doesn’t convert09:13 – Why planning content without your offer in mind breaks everything10:29 – What to create instead: objections, FAQs, and client stories11:30 – Moving listeners from “maybe” to “I’m ready”13:46 – Why trust takes longer now—and how your podcast can earn it16:08 – What makes a podcast profitable (and how we build that in Summer Camp)Mentioned In Why Educational Content Isn’t ConvertingShould You Quit Your Podcast or Fix It?Profitable Podcast Summer CampLet’s Build a Podcast That Supports Your Sales If your content is valuable but not converting, you don’t need a new format. You need a strategy.Inside The Profitable Podcast Summer Camp, we’ll rebuild your content plan around what actually sells—episodes that support decision-making, build trust, and align with your offer. You’ll leave with a sales-driven plan that makes your podcast a real part of your sales engine, not just more content to keep up with.We start June 12. Reserve your spot!Send Stacey a TextSupport the show

It’s finally time for us to have this conversation.Repeatable podcast series. This is one of my absolute favorite strategy tools, and honestly, it’s the thing that gives me—and my clients—more breathing room, better leads, and sales that keep rolling even when we step away.Today, I want to show you what a repeatable series can look like inside your business. Whether it’s buying you time off, supporting a launch, or becoming an evergreen asset that brings in leads year after year, this is a tool that works way harder than most podcasters give it credit for.In this episode of The More Profitable Podcast, I’m sharing how I use repeatable series in my own show, and you’ll hear from my client Nicole Otchy, who used hers to double her email list, book sales calls while she was offline, and fill her program before her launch content even finished rolling out.0:00 - Finally having the conversation about my favorite podcast strategy tool1:25 - Why a repeatable series isn’t just about buying you time off2:13 - Behind the scenes of how I use repeatable series to buy capacity and get ahead5:11 - How clients are using them to take breaks, generate leads, and support launches7:17 - Why your repeatable series can—and should—look different from mine9:13 - The real win: building an asset that works again and again11:12 - Nicole Otchy joins me to share how her repeatable series became a launch engine12:42 - How Nicole used her series to pre-qualify leads, double her email list, and book calls while offline14:47 - The hidden insights Nicole uncovered about her audience and how it opened new offers -16:44 - Why people in her DMs self-selected out—and why that’s a good thing19:52 - Selling one thing sells all the things and Nicole saw this firsthand -20:57 - Nicole’s experience building this with us—and why she’s excited to rerun it22:31 - How repeatable series help you scale your marketing and free up your time23:18 - Want to build your own? Here’s what we’re doing inside Summer CampMentioned in Building a Podcast Series That Works Harder Than You DoProfitable Podcast Summer CampPodcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetSix-Figure Personal Stylist Podcast by Nicole OtchyMake Your Podcast Work Harder (So You Don’t Have To)If you’re ready to stop treating your podcast like a content chore and start using it as a strategic sales tool, join us inside The Profitable Podcast Summer Camp.We’ll build your own repeatable series that supports your business goals—whether that’s booking sales calls, building your email list, or taking well-earned time off.Reserve your bunk now at uncommonlymore.com/summercamp.Send Stacey a TextSupport the show

Planning for Q4 might feel wildly premature—but it’s not. Especially this year, when sales cycles are longer, buyer hesitation is real, and your podcast needs to start doing the heavy lifting now if you want results later.In this episode of The More Profitable Podcast, I’m sharing why I scrapped my original launch plans and created the Profitable Podcast Summer Camp. After dozens of Q2 planning calls, one theme kept coming up: podcasters want space, but they also need real ROI. And that doesn’t happen without a system built to sell.You’ll hear how we’re using this summer to build podcast strategies that generate leads, support launches, and make time off actually doable. I’m also walking through exactly what we’ll do over our eight weeks together—and how one client used these same tools to take her podcast from “just content” to a core part of her sales engine.If you’re tired of winging it week to week and want to go into Q4 with confidence (not chaos), this episode is your starting line.1:40 — What Q2 strategy calls revealed about the real theme for this summer3:47 — Why I scrapped my original plan and launched Summer Camp now5:01 — The truth about this year’s sales cycles—and why waiting isn’t an option7:33 — What we’ll actually do together inside Profitable Podcast Summer Camp10:27 — How a repeatable series can simplify launches and extend your reach14:12 — A client case study: from reactive launches to strategic sales content17:51 — Why “just staying consistent” isn’t enough anymore19:03 — What you’ll miss if you don’t join before May 17thMentioned in Turn Your Podcast into a Sales Machine This SummerJoin The Profitable Podcast Summer CampThe Podcast NewsroomRate and Review The More Profitable PodcasReady to Turn Your Podcast into a Sales Machine?This isn’t some dusty DIY course you forget about by July. The Profitable Podcast Summer Camp is where we actually do the work—together.We’re spending eight weeks building the systems your podcast needs to support your sales goals (without you living in your project management tool). You’ll leave with content planned, sales strategy mapped, and a repeatable series you can actually re-use.We kick off June 12th, and if you join before May 17th, you’ll get a bonus 1:1 back-pocket call with me to use anytime during the program.Grab your spot now, and we’ll save you a seat at the virtual campfire.Send Stacey a TextSupport the show

Growing your show is great, until you realize you’re bringing in the wrong people.If you’re getting more listeners, but your sales pipeline still feels like a ghost town, it’s time to take a hard look at what’s actually happening.Today, we’re talking about why so many business owners accidentally build podcasts that grow audiences... but don't grow revenue. And more importantly, how to fix it.On this episode of The More Profitable Podcast, I’m breaking down the three biggest signs your podcast is attracting the wrong people, what’s really behind them, and the small shifts you can start making right now to get better-fit clients in your sales conversations.1:35 - The real problem with following sponsor-first podcast advice3:10 - When your audience grows but your revenue doesn’t4:45 - How a podcast built for downloads kills your sales potential7:20 - What misaligned listeners are actually costing your business10:26 - How your content might be setting you up for no-shows12:59 - Are you educating clients—or just impressing colleagues?14:51 - 3 big signs you’re attracting listeners, not buyers20:01 - Why educating too early kills conversions22:08 - How misaligned messaging and offers show up in your podcast27:03 - Why guest interviews might be hurting your sales strategy30:45 - 3 shifts to turn your podcast into a sales asset34:10 - Why better CTAs aren’t enough if you're missing this37:13 - How a Podcast Strategy Intensive can fix the root problemMentioned in Is Your Podcast Attracting the Right Clients?Submit a question to The Podcast NewsroomSubscribe to The Podcast NewsroomHow Effective Calls to Action Impact Podcast ProfitsBook your Podcast Strategy IntensiveIf your podcast is attracting the wrong people, or worse, no one at all, it’s not a sign to scrap it. It’s a sign to shift it.Inside a Podcast Strategy Intensive, we’ll audit your content, align it with your offers, and get your show back to working like the sales tool it’s supposed to be.Send Stacey a TextSupport the show

If your podcast has felt off lately, you’re not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what’s actually wrong.Because most of the time? It’s not the podcast.It’s the support system. It’s the strategy. It’s the pressure of doing everything yourself without knowing if it’s even working.In this episode of The More Profitable Podcast, we’re talking about how to figure out whether your podcast is broken… or just under-supported. I’ll walk you through how to evaluate what’s really going on, what needs to change, and how to fix what’s not working—so you don’t throw away a tool that could be doing so much more for your business.0:00 – Why this episode needed to happen2:20 – What to do when your podcast starts to feel broken5:45 – How to tell if the show is the actual problem9:15 – Strategy vs. execution: where most podcasters get stuck12:32 – The sneaky reason your podcast isn’t converting16:50 – The difference between consistent and repetitive (and why you need both)21:30 – What makes a podcast sustainable over the long term23:21 – Why your show probably isn’t broken—it’s just not set up to work26:50 – When to quit (and when to ask for better support instead)Questions to Help You Evaluate What’s Actually BrokenDo I have a clear strategy behind what I’m saying and when?Am I repeating myself enough for the message to stick?Is my podcast aligned with my current offer and sales process?Does my audience know what the next step is—and am I telling them regularly?Am I trying to do all of this alone?What kind of support would make this feel sustainable again?Mentioned in Should You Quit Your Podcast or Fix It?The Podcast Newsroom – Get exclusive private episodes to support your show behind the scenesPodcast Strategy Intensive – Audit your content, rebuild your strategy, and align your podcast with your sales goals.Podcast Production Services – Want full-service production with strategy built in? We’ve got you.If your podcast feels heavy, misaligned, or like it’s no longer doing its job—don’t quit it. Let’s fix what’s actually broken.Inside a Podcast Strategy Intensive, we audit your content, rebuild your CTA strategy, and make sure your show is working like the sales asset it’s supposed to be.Need more support? Production’s open too.Send Stacey a TextSupport the show

Today, we sit down for a heart-to-heart to unpack a major issue for business owners stepping into the podcasting world - the art of the call to action. It's not just for acquiring new listeners or friends. Nurturing warm leads and keeping your existing fans engaged is just as, if not more, important. Let's end those throwaway calls to action we're all too familiar with and make our episodes drive results for our business and listeners. We must remember that part of delivering on the promise of our podcast is giving them the next step, moving them into some kind of action.In this episode of The More Profitable Podcast, I'll explain how (and why) we place our calls to action for this show and listen closely. There’s homework you get right at the top of the show because you’re going to take action TODAY by putting together a review of your own podcast CTAs.0:00 – Why this episode is the tactical follow-up to last week2:00 – The CTA audit homework you should do today4:20 – The one thing most podcasters skip (even me sometimes)6:30 – What turns your podcast into drive-time radio11:20 – The structure I use for CTAs in every episode13:00 – Why the first CTA is never the biggest ask15:20 – How your listener’s journey shapes your CTA strategy18:20 – Why I don’t use pre-recorded midrolls20:15 – How planting seeds early makes your offer land better23:00 – What CTAs do for people who aren’t ready to buy yet27:40 – Why “only offering value” is killing your resultsMentioned In Let’s Fix Your Podcast’s Call to Action ProblemGet your questions answered on a future episode by submitting it here.Chat with Stacey about working with Uncommonly MoreLearn more about Podcast Strategy IntensivesRate and Review the podcastSend Stacey a TextSupport the show

This episode wasn’t supposed to happen this week.But after nearly every one of my Q2 strategy calls with our production clients turned into the same conversation—how do I keep podcasting, how do I keep selling, with everything happening?—I knew we needed to talk about this now.Because the world is heavy. The news is overwhelming. And showing up to sell your work can feel, at best, weird, and at worst, totally inappropriate.In this episode of The More Profitable Podcast, we’re digging into how to keep using your show as a sales tool when it feels like everything around you is falling apart, and why going quiet is the worst thing you can do right now. Not just for your business, but for your community.0:00 – Why this episode wasn’t planned—and why it couldn’t wait2:03 – The emotional weight of showing up right now (and why it’s real)4:58 – Selling isn’t tone-deaf—it’s survival7:49 – Why your podcast has to stay consistent when everything feels uncertain10:31 – How to acknowledge what’s happening without turning your podcast into a news feed13:06 – Speaking through your lens: how to be useful instead of overwhelmed15:16 – Why your content matters more when buyers are hesitant17:13 – Selling vs. screaming: how to invite, not beg18:49 – Yes, you have to repeat your offer (more than you think)20:11 – The role of outside support when everything feels murky21:07 – Don’t white-knuckle it: what support might look like right nowMentioned In Podcasting When Everything Feels Like It’s on FireSubscribe to The Podcast Newsroom for exclusive episodesSubmit a question for future episodesWhat Working With Uncommonly More Looks LikeNeed support that actually makes podcasting easier right now?If your show feels heavy, misaligned, or like one more thing you’re dragging across the finish line—you don’t have to figure it out alone.Whether you need a one-time reset with a Podcast Strategy Intensive or full ongoing support through Podcast Production, we’re here to help you make your podcast actually work for your business.Let’s make it sustainable. Let’s make it strategic.Send Stacey a TextSupport the show

Most podcast launches start with excitement… and end in exhaustion.The energy’s high, the mic is shiny, and the ideas are flowing—until they’re not. A few episodes in, you’re wondering if it’s even worth it. The show feels like a chore, the ROI is nonexistent, and suddenly, you’re avoiding your own upload day.Here’s the truth: most business owners make one (or more) of five major mistakes when launching a podcast. And if your show is already live and not doing what you hoped—it’s probably still one of these.In this episode of The More Profitable Podcast, we’re digging into each one and showing you how to build a podcast that actually works for your business instead of draining it.4:00 – Why launching without a business goal makes podcasting feel pointless14:58 – The difference between buying new gear and having a real strategy17:45 – How survival mode turns your podcast into a weekly chore23:02 – The real reason your show feels invisible (and it’s not a lack of content)26:42 – Why even a well-built podcast won’t deliver overnightMentioned in 5 Mistakes Business Owners Make When Launching a Podcast:Subscribe to The Podcast NewsroomWhy Strategy Will Always Outperform Fancy EquipmentThe Podcast Launch AcceleratorYour Podcast Shouldn’t Be a Struggle—It Should Be a Sales AssetThe Profitable Podcast Launch Accelerator helps you launch your podcast with a plan, with purpose, and with a clear path to ROI.Inside, we build your first season, your content strategy, and your launch plan—all so your podcast actually drives sales. Click here to learn more and grab your spot. Send Stacey a TextSupport the show

Most podcasters I talk to are worried about sounding “too salesy.” They don’t want to push too hard. They don’t want to annoy people.And I get it. You don’t want to sound like a walking infomercial.But here’s the problem. That fear of being too much is precisely what’s keeping your podcast from doing its job. Your show should be a sales asset. That means you need to be okay being clear, confident, and yes—a little salesy.In this episode of The More Profitable Podcast, we’re unpacking the mindset that keeps podcasters from selling and the brass tacks strategy that fixes it. So if you’ve been avoiding the CTA or dancing around your offer, this one’s for you.3:14 – How fear of being “too much” is quietly sabotaging your strategy5:25 – The real job of a service-based business owner (spoiler: it’s not just delivering the service)7:29 – Why being strategic about what comes next is your most important job8:02 – What makes a podcast a sales asset without feeling like a nonstop pitch10:04 – The question that makes aligning content with sales goals super simple11:09 – What content to create to guide listeners from curiosity to conversion11:24 – Why most podcasters skip the most powerful sales tool they could be using12:02 – Salesy isn’t bad—it’s your job13:45 – Why managing expectations is critical for conversion14:58 – How to get help building assets that do the selling for youMentioned in Why “Being Too Much” Is Costing You SalesSubscribe to The Podcast Newsroom for exclusive episodes Submit a question for future episodes What Working With Uncommonly More Looks Like Send Stacey a TextSupport the show

You know what’s way easier than mapping out a podcast strategy? Buying another piece of gear. A fancy mic, a branded mic flag, a backdrop that screams, “I’m a professional, I swear.” I see podcasters do this all the time—drop serious cash on equipment, convinced it’s the missing piece. But the hard truth? A $500 microphone won’t fix a bad content plan. A custom backdrop won’t turn your podcast into a sales tool. And no amount of fancy equipment will make up for the fact that you don’t actually have a strategy. In this episode of The More Profitable Podcast, we’re talking about why content and strategy will always win over tech. Because while a good mic might make you sound polished, it’s your message and plan that actually make your podcast work for your business. 0:00 – Why it’s so tempting to think better gear = better podcast2:23 – The Daria metaphor that explains why gear isn’t the answer 3:59 – Why most podcasters invest in equipment instead of strategy 7:02 – How a content plan that works as a sales plan changes everything 11:17 – The sneaky reason your podcast isn’t converting listeners into clients 16:38 – How a repeatable process makes podcasting easier (and way more profitable) 19:52 – The Profitable Podcast Launch Accelerator beta is closing soon Mentioned in Why Strategy Will Always Outperform Fancy Equipment Subscribe to The Podcast Newsroom for exclusive episodesSubmit a question for an upcoming episodeJoin the Profitable Podcast Launch AcceleratorSend Stacey a TextSupport the show

Look, I get it. Starting a podcast feels like a big commitment. So instead, you’re stuck in the “I just need to be more ready” loop—which is really just a very professional way of procrastinating.The truth? You don’t need a bigger audience. You don’t need to study the art of podcasting like it’s an AP class. And you definitely don’t need to wait until you magically feel ready.If you have a solid offer, see any success on social media, and keep repeating yourself in sales conversations—you’re already ready. So let’s talk about why waiting is just costing you time (and let’s be real, sales).0:00 – Why waiting until you “know more” is keeping you stuck 4:26 – The first sign you’re ready: You have an offer that sells 9:03 – How a podcast makes selling easier (without making you work harder) 11:00 – The second sign: You’re already seeing engagement on social media 14:45 – Why social media alone is the worst long-term strategy 16:38 – The third sign: You keep answering the same questions in sales calls 19:52 – How to use a podcast to pre-educate leads (and stop repeating yourself) 22:47 – The Profitable Podcast Launch Accelerator is open for beta enrollmentMentioned in You’re More Ready to Launch Your Podcast Than You ThinkSubscribe for exclusive episodes on The Podcast Newsroom How to Make How-To Content That Drives SalesPodcast Housekeeping: How to Create the Perfect Podcast IntroductionShould You Have Guests on Your PodcastJoin the Profitable Podcast Launch AcceleratorLet’s Be Honest—You’re Never Going to “Feel” ReadyLaunching a podcast isn’t about feeling ready—it’s about having a plan that makes your show an actual business asset (instead of just another content obligation).Inside the Profitable Podcast Launch Accelerator, we’re building your first season together—so your podcast attracts the right people, makes selling easier, and doesn’t turn into a never-ending to-do list.The beta round is open right now (but not for long). If you’re done overthinking it and ready to actually use a podcast to sell smarter, grab your spot now.Send Stacey a TextSupport the show

If social media feels like an endless grind, you’re not alone. The constant demand for fresh content, chasing trends, and figuring out what to post next can be exhausting. But what if your podcast could do the heavy lifting for you?In this episode of The More Profitable Podcast, we’re diving into how your podcast can be the foundation of your content strategy, making social media easier, more effective, and way less time-consuming. I’ll walk you through the exact process I use to repurpose podcast content into high-impact social media posts—without spending hours glued to my phone.0:00 – Why social media feels like an endless hamster wheel1:00 – The real difference between podcast content and social media posts3:14 – My background in social media marketing—and why I stepped away5:06 – The mindset shift that makes content creation sustainable6:47 – How to use your podcast as a content engine for social media8:12 – The #1 reason social media feels overwhelming (and how to fix it)9:56 – A breakdown of exactly what I repurpose from each podcast episode11:06 – How I use AI to streamline my social media process12:44 – The different types of content you can create from one episode14:47 – The importance of thought leadership content (beyond promo posts)16:12 – The missing piece: Why your podcast strategy must come first18:07 – Introducing the Profitable Podcast Launch Accelerator (beta spots open now!)21:27 – Why your podcast should be the foundation of your entire marketing strategyMentioned In How Podcasting Makes Social Media Easier and More EffectiveSubscribe for exclusive episodes on The Podcast NewsroomJoin the Profitable Podcast Launch Accelerator Ready to Launch a Podcast That Works Like a Sales Asset?Most podcasts don’t drive sales, not because podcasting doesn’t work, but because they weren’t built strategically from the start.That’s exactly why I created the Profitable Podcast Launch Accelerator. In this 60-day, one-on-one container, we’ll build a 12-episode season designed to attract, nurture, and convert the right listeners, so your podcast actually supports your business goals instead of just adding more to your to-do list.The beta round is open now, but spots are limited. If you’re ready to launch a podcast that fuels your marketing and sales, join now at exclusive pricing.Your podcast should be a business asset, not just more content. Let’s make that happen.Send Stacey a TextSupport the show

Let’s be real. Showing up and recording your podcast is only part of the equation. If your show isn’t bringing in leads, driving conversations, or making sales easier, then it’s not doing the job you hired it to do.In this episode of The More Profitable Podcast, we’re breaking down the biggest red flags that signal your podcast isn’t working as a business asset and what you can do to fix it. Whether you’re feeling stuck on the content hamster wheel, frustrated by a lack of engagement, or just wondering if your podcast is actually pulling its weight, we’re going to get to the bottom of it.Because your podcast isn’t just a content box to check. It should be working for you, not adding to your workload.2:15 – The biggest red flags that your podcast is underperforming 6:40 – Why steady or growing downloads don’t always mean your show is working 11:05 – The simple audit that helps you diagnose what’s not working 16:30 – How to shift from just creating content to building a sales-driven podcast 22:55 – Why outsourcing podcast production might be your best moveMentioned In, Is Your Podcast Doing the Job You Hired It to Do?Subscribe for exclusive episodes on The Podcast NewsroomHow 12 Years of Podcasting Changed My Sales Game ForeverHow to Make How-To Content That Drives SalesReady to Make Your Podcast Work for You?If your podcast isn’t driving sales, it’s time to make a change.Want a clear plan that actually supports your business goals? Book a Podcast Strategy Intensive, and we’ll audit your show, refine your messaging, and build a sales-focused content plan designed to drive results. Get started here.Need strategy with built-in production support? Our production clients don’t just get editing, they get a quarterly strategy call to ensure their podcast is aligned with their business goals while we handle the execution. Learn more here.Your podcast should be working as hard as you do. Let’s make that happen.Send Stacey a TextSupport the show

Let’s be real—podcasting isn’t the only thing on your plate. You’re running a business, working with clients, and honestly? Some days, just existing in the world feels like enough of a challenge.But here’s the thing—your podcast shouldn’t feel like a never-ending to-do list. It should work for you, not add to your stress. That’s exactly what we’re tackling today.In this episode of The More Profitable Podcast, I’m breaking down the three key systems that keep my podcast running—even when I’m slammed with work, on vacation, or just not feeling it. You’ll learn how to stay ahead, reduce the last-minute scramble, and create a show that supports your business without draining your time.2:27 – Why life will always get in the way (and how to prepare for it)6:07 – The biggest mistake podcasters make that leads to burnout10:26 – How planning ahead keeps your show sustainable15:02 – The power of templates & tools for easier production22:29 – How to build flexibility into your podcast strategyMentioned in Make Sure Your Podcast Strategy Aligns with Your Business GoalsSubscribe for exclusive episodes on The Podcast NewsroomThe Real Reason You Can’t Batch Your Podcast (and why it’s costing you big time)Stop letting your podcast be just another task on your to-do list—let’s make it work for you.If you’re ready to create a show that supports your business without the stress, let’s build the right systems together.Book a Podcast Strategy Intensive to get a custom plan that aligns your podcast with your business goals.Need full production support? My team can handle editing, show notes, and marketing so you can focus on what you do best.Either way, head to Uncommonly More and book a call today. Let’s make your podcast a sustainable, strategic asset that drives results.Send Stacey a TextSupport the show

A lot of podcasters hit a point where they start wondering, Why am I even doing this?—especially when their show isn’t generating leads or sales. If your podcast feels like a time suck instead of a sales tool, you’re not alone. The problem isn’t podcasting itself—it’s that your strategy hasn’t kept up with your business.If your offers, messaging, or ideal clients have evolved, but your podcast is still following the same old plan, it’s no wonder it’s not driving results. That’s exactly what we’re fixing today.In this episode of The More Profitable Podcast, I’m breaking down why podcasters fall into the trap of just putting out content instead of creating a sales-driven show. You’ll learn how to realign your strategy, avoid the most common mistakes, and ensure every episode supports your business goals. By the end, you’ll know exactly how to shift your podcast from a frustrating obligation to a powerful sales asset.00:00 – Why you feel like your podcast isn’t working anymore02:12 – How strategy (not more content) creates sales from your show05:16 – The biggest mistake business owners make with their podcast10:54 – Why your content might be attracting the wrong audience17:10 – How to ensure your podcast aligns with your offers and sales goals23:42 – The real reason most business owners struggle to DIY their strategyMentioned in Make Sure Your Podcast Strategy Aligns with Your Business GoalsSubscribe for exclusive episodes on The Podcast NewsroomHow Nicole Otchy Uses Her Podcast as a Sales AssetStop treating your podcast like a never-ending content treadmill—start using it to actually grow your business.Book a Podcast Strategy Intensive today and create a plan that turns your podcast into a true sales tool, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot now.Send Stacey a TextSupport the show

A lot of podcasters believe that if they just keep showing up, the right clients will eventually find them. But here’s the deal—consistency alone doesn’t create sales. Strategy does.If your podcast isn’t bringing in leads or converting listeners into clients, it’s not because you need to show up more. It’s because your content isn’t working as a sales asset. And that’s exactly what we’re fixing today.In this episode of The More Profitable Podcast, I’m breaking down why consistency isn’t enough and what really makes a podcast drive sales. You’ll learn how to shift your episodes from random content to intentional sales tools, so your show isn’t just keeping you busy—it’s growing your business. By the end, you’ll have a clear plan for creating episodes that position you as the expert and move listeners toward working with you.00:00 – Why consistency alone doesn’t generate sales02:10 – How your podcast should act as a sales asset (not just content)05:16 – The difference between content creators and business owners10:56 – Why repetition builds trust and authority (and why it matters)17:10 – Aligning your podcast content with your offers for better conversions23:42 – Turning your podcast into an evergreen sales toolMentioned in Why Consistency Alone Won’t Make Your Podcast ProfitableSubscribe for exclusive episodes on The Podcast NewsroomPodcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetStop creating content just to stay consistent—start building a podcast that actually works for your business.Book a Podcast Strategy Intensive today and create a plan that turns your episodes into a sales asset, helping you attract the right listeners and move them toward becoming clients. Learn more and book your spot.Send Stacey a TextSupport the show

How-to content might seem like the backbone of a successful podcast, but it’s often doing more harm than good for experts like us. Instead of guiding your listeners toward working with you, it leaves them overwhelmed, stuck in “DIY mode,” and unsure what to do next.Feeling like you’re giving away too much for free or that your podcast isn’t converting the way it should? You’re not alone. That’s why it’s time to shift how you approach how-to content.In this episode of The More Profitable Podcast, I’m breaking down three episodes of my own show to show you exactly how to create how-to content that drives sales. You’ll see how these episodes balance helpfulness with strategy, guiding listeners toward making decisions that lead to working with you. By the end, you’ll have a clear framework for crafting episodes that actually convert while still delivering value.00:00 – Why how-to content often backfires02:10 – How to shift how-to episodes from distraction to action05:16 – Example 1: Private podcasts for launches10:56 – Example 2: Starting a podcast with minimal tools17:10 – Example 3: Recording better podcast interviews23:42 – Turning helpful content into evergreen sales assetsMentioned in How to Make How-To Content That Drives SalesSubscribe for exclusive episodes on The Podcast NewsroomBook a Podcast Strategy Intensive: Learn more and book your spotStop overwhelming your listeners with endless how-to content and start guiding them into action.Book a Podcast Strategy Intensive today and create a customized plan to craft episodes that position you as part of the solution, drive sales, and build lasting trust with your audience. Learn more and book your spot.Send Stacey a TextSupport the show

Twelve years of podcasting comes with plenty of lessons—especially when it comes to sales. From launching a show to evolving it into a true business asset, I’ve learned the hard way what works and what doesn’t when it comes to building trust and driving conversions.If your podcast feels like it’s “just content” instead of a tool for growth, these lessons will help you shift gears. The truth is, what connects with your audience and moves them to action isn’t always what you think it is, and I’m here to help you see the difference.In this episode of The More Profitable Podcast, I’m sharing three sales lessons that transformed my podcast and business. We’ll talk about why it’s crucial to focus on what your audience needs, how to stop comparison from derailing your momentum, and the surprising role clarity plays in closing the gap between listeners and clients.02:36 – Why blogging didn’t work—and how podcasting became a better solution.04:07 – The evolution of The More Profitable Podcast and its rebrands.05:13 – Sales Lesson #1: Focus on what your audience needs, not just what they want.16:50 – Sales Lesson #2: How comparison can derail your progress and hurt your sales.24:34 – Sales Lesson #3: Why ego and fear are holding you back from meaningful connection.29:07 – Bonus Insight: Clarity is your best tool for converting listeners into clients.Mentioned in How 12 Years of Podcasting Changed My Sales Game ForeverSubscribe for exclusive episodes on The Podcast NewsroomHow to Rebrand Your Podcast and Set Yourself Up for GrowthBook a Podcast Strategy Intensive: Learn more and book your spotStop spinning your wheels and start seeing results from your podcast!Book a Podcast Strategy Intensive today and create a customized plan to turn your podcast into a focused, trust-building sales tool that aligns with your business goals. Learn more and book your spot.Send Stacey a TextSupport the show

Most business owners aspire to build trust with their podcasts—but here’s the catch: trust-building often gets tangled up with education. While teaching your audience can be valuable, it’s not the only—or even the best—way to earn their trust. In fact, you might be unintentionally eroding trust every time you hit record.In this episode of The More Profitable Podcast, we’re diving into three common mistakes that slow down trust-building and push listeners further from making decisions. You’ll learn why these missteps happen and discover alternative approaches to fostering connection and credibility—without resorting to over-explaining or chasing perfection.3:39 - Why you must speak to one person, not a crowd.8:07 - What happens when you overwhelm your listener with too much information.12:59 - Why you should ditch the perfect host persona19:56 - Things to remember when you sit down to record your next episodeMentioned In 3 Ways to Build Trust That Have NOTHING To Do With Educating Your ListenerSubscribe to The Podcast NewsroomTake the Next StepReady to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.Send Stacey a TextSupport the show

Private podcasts can be a game-changer for your next launch—if you know how to use them strategically. Too often, business owners treat private podcasts like public shows, missing out on their full potential to engage a warmer audience and drive conversions.In this episode of The More Profitable Podcast, I’m breaking down exactly how to make private podcasts work for your launches. From the mindset shifts that set the tone for success to the structure and calls to action that guide listeners toward your offer, we’re covering it all.Whether you’re in pre-launch mode or looking for a fresh way to connect with your audience, this episode will help you craft a private podcast strategy that supports your sales goals without adding extra complexity to your plate.00:30– Why private podcasts are the ultimate launch asset.02:45 – Understanding the role of warmer audiences in private podcast strategies.06:15 – The tech tools Stacey recommends: Hello Audio and Just Cast.08:50 – Avoiding the biggest mistake creators make with private podcast calls to action.13:30 – How to structure your episodes for maximum impact and conversion.17:00 – Tips for embedding dynamic calls to action into every episode.Mentioned In How to Use a Private Podcast to Boost Your Next LaunchHello AudioJust CastLindsay Padilla on Private Podcasting3 Ways to Use a Private Podcast to Grow Your BusinessSubscribe to The Podcast Newsroom.Take the Next StepReady to turn your podcast into a strategic business asset? Book a Podcast Strategy Intensive today and create a tailored plan to leverage private podcasts in your next launch.Send Stacey a TextSupport the show

you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together?Client and longtime listener Shannon Baker recently worked with me in a Podcast Strategy Intensive to revamp her podcast. Then, she immediately put into action the plan we created together.In today’s episode, she joins me to talk about how she started thinking of her podcast as part of her offerings and how that changed her show and her business.3:00 - Who Shannon is and what she does5:53 - A rundown of Shannon’s time working with me and why she needed to make a change in her business12:45 - How the podcast strategy intensive helped everything on the marketing side fall into place for Shannon16:50 - What Shannon expected to get out of the intensive beforehand and the big win she came away with20:50 - The process Shannon used to hit the ground running in implementing her new plan25:09 - Something else I spend time working with clients on during a strategy session that may surprise you27:20 - Advice for anyone sitting on the fence about booking an intensiveConnect with Shannon BakerShannon is a podcaster and business strategist. She uses over twenty years of small business management experience to help her clients get organized and create business systems so they can leave overwhelm behind, get things done and spend their time on what matters most.Through the Mind Your Time Podcast and the MY-T Society membership she helps purpose driven women with online businesses be more intentional with their time whether they have a tight schedule or an aversion to technology. She strongly believes being busy is not a badge of honor. We just need to use our POWER to use our time wisely and create success on our own terms.You can connect with Shannon on Instagram @the_shannonbaker. To learn how you can grow your business without being overwhelmed, tune into her FREE audio training. Mentioned In How Aligning Your Podcast and Your Offer Create Clarity for You and Your Listener with Shannon BakerMind Your Time Podcast with Shannon BakerShannon Baker on InstagramPodcast NewsroomLearn more about Podcast Strategy IntensivesRate and Review the podcastSend Stacey a TextSupport the show

Do I have a treat for you, I'm hanging out with the fabulous Nicole Otchy, who's sharing her experience shifting from personal stylist to becoming the go-to business consultant for personal stylists looking to up their business game. And guess what? She's even spilling the beans on her new podcast, The Six Figure Personal Stylist Podcast.We're getting down to the nitty-gritty of how podcasting isn't just about hitting 'record' – it's a whole strategy game, baby! I suggest grabbing your notebook because Nicole's sharing some essential insights. In this episode of The More Profitable Podcast, Nicole shares her chill approach to launching the new podcast, and how she turns every episode into an actual sales asset built to convert. We even wrap up with a heart-to-heart on why it's super important to not go solo when you're building your empire. Nicole's got plans for a membership and group program that's got her podcast as its wingman! 2:22 - Nicole shares her transition from personal stylist to business consultant and the launch of her styling consultancy.4:02 - Nicole reflects on her first podcast's lack of strategic use and the challenges she faced in its promotion.7:27 - The importance of proactive marketing and building relationships through the podcast.9:28 - Nicole’s shift from reactive to a proactive approach in podcasting and marketing.17:47 - Your permission slip to allow your first 20 episodes to be bad and the low-key launch approach.21:17 - The benefits of having an established audience and building relationships before launching a podcast.25:31 - The importance of building relationships with your podcast audience.26:57 - Exploring the benefits of utilizing Podcast Strategy Intensives to gain insights and learning from the "shitty 20 episodes".30:13 - How The Profitable Podcaster Mastermind helped Nicole in refining messaging, understanding the audience, and improving podcasting skills.36:23 - The power of podcasting as a tool for practicing sales skills.42:23 - Nicole shares examples of how her podcast episodes have influenced potential clients' decisions.44:11 - My favorite Instagram hack for sharing my most shared podcast episodes.49:25 - Visibility fears and the impact of vulnerable podcast episodes on audience engagement.57:19 - The value of strategic support, accountability, and taking action to progress in podcasting and business.Connect with Nicole OtchyThe Styling Consultancy | InstagramThe Six Figure Personal Stylist PodcastMentioned In Podcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetPodcasting for Profitability RoundtablePodcast Strategy IntensiveRate and Review The More Profitable PodcastSend Stacey a TextSupport the show

Business owners are always curious to know what other entrepreneurs have the most success with. From niches and marketing methods and platforms to actual products and services offered, they’ve always wanted information that’d help them get a leg up. For podcasters, that curiosity includes the kind of episode content that’s most popular with listeners. On this show, I’ve recommended specific episode types I think every podcaster should create. And much to my delight, the three most downloaded episodes of this show in 2024 happen to fall into these categories. So if you’re curious to know what they are and why they worked, let’s dive into it!In this episode of The More Profitable Podcast, you’ll learn which three episodes were our most popular this year and why they’re such valuable assets. I’ll also reveal how I know they worked, beyond the fact that they were the most downloaded ones of the year.1:14 - Why highlight these three episodes? A behind behind-the-scenes reveal6:16 - Why the most popular episode this year worked on a client education and activation level11:39 - The audio sales page episode that proves why these kind of episodes are logical, must-have assets for your show16:15 - The third most popular episode in 2025 and how episodes like it allow listeners the opportunity to see themselvesMentioned in My 3 Most Downloaded Episodes in 2024 (and Why They Worked)Podcast Strategy IntensivePodcast Production ServicesThe Podcast NewsroomSocial Media vs Podcasting: Is One Really Better Than the Other?Generate, Educate, and Convert the Right-Fit Clients Inside the Profitable Podcaster MastermindHow to Create an Audio Sales Page For Each of Your OffersPodcasts for Profit: How Nicole Otchy Uses Her Podcast as a Sales AssetHow Molly Watts Improved Her Relationship With Repurposing Podcast EpisodesThe Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert3 Episode Types Every Expert Hosted Podcast Needs to Generate SalesRate and Review The More Profitable PodcastSend Stacey a TextSupport the show

Got a sales problem you want to solve in the new year? Warning: doubling your podcast downloads isn’t the solution.When I sit down with podcasters to discuss their goals, they often cite something around getting more potential consumers to listen to their show. So many think that an increase in listeners equals an increase in sales and can fail to consider other, more important factors. So if getting more listeners and downloads shouldn’t be the goal for the new year, what should be?In this episode of The More Profitable Podcast, you’ll learn why focusing on downloads is the wrong move and where to put your focus for a meaningful goal instead. I’ll discuss the questions to ask and the steps you can take so that you stop wasting time and mental capacity in ways that don’t convert your show content into the sales you want.5:34 - Why download numbers are a vanity metric and not the actual problem with your show10:00 - What you should be thinking about instead of download numbers14:36 - Are you actually building a show for the audience you want to attract?17:46 - The crucial differentiator in how-to content that converts sales from your show23:18 - What to look at next as you set your goals for the new yearMentioned in Why Doubling Your Podcast Downloads Won’t Grow Your BusinessPodcast Strategy IntensiveThe Podcast NewsroomHow Many Downloads Per Episode Should Your Podcast Have?Podcasting Industry Stats from BuzzsproutDefining Audience Education and How to Do It EffectivelyRate and Review The More Profitable PodcastSend Stacey a TextSupport the show

Sometimes we overcomplicate things when it comes to podcasting. If you just want to get in and test it out or start slow, you don’t need fancy gear to get you going.I don’t often discuss anything related to launching podcasts, but I’m digging into it a bit today because the lack of knowledge or plethora of choices about which equipment to use can cause you to go into freeze mode when you want to podcast. So let’s get you into action and prevent you from over-investing in what you need in the process.In this episode of The More Profitable Podcast, you’ll learn about the gear and software tools you can use to launch a podcast on two levels. Whether you just want to experiment or go full throttle, I’ll cover the recommended tools you need to get started at a minimum, and then expand into starter tools for a more professional product.4:36 - The minimum investment I used to launch this podcast for less than $1009:11 - What we unnecessarily make complicated about creating and running a podcast13:36 - Tools I recommend you start with to meet the minimum requirements for podcasting18:01 - What I recommend if you want to start using Zoom to record guest episodes21:51 - Tools to use if you know you want a more professional podcast from the start26:56 - Why your problem might be strategy-related, not gear-relatedMentioned in How to Start Your Podcast with Minimal Tools and Maximum ImpactFor editing: GarageBand | Audacity | Riverside FM | Zencastr | DescriptMicrophones: Samson Q2U | Audio-Technica ATR 2100x | Shure MV7XBoom arm: Shure MV7X with Boom Arm | Boom Hosting: Spotify for Podcasters | Buzzsprout | LibsynPodcast Strategy IntensiveThe Podcast NewsroomNavigating Imperfection With the 20 Shitty Episode ExperimentHow Nicole Otchy Uses Her Podcast as a Sales AssetOne Trick to Prevent Podfade and Burnout Before It’s Too LateRate and Review The More Profitable PodcastSend Stacey a TextSupport the show