Should You Add Video to Your Podcast This Year

There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business.The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates are significantly higher than video retention. And if your show isn't already converting listeners, adding video won't fix that. But there are shows where video makes sense - where the visual element actually supports the education you're doing and helps convert listeners into clients. The key is making an informed decision instead of following what everyone else is doing.In this episode of The More Profitable Podcast, I'm walking through the actual pros and cons of video podcasting. I'm talking about when it makes sense to invest in video production, when audio-only is the smarter play, and the both-and strategy that lets you test video content for social without committing to a full YouTube show.0:59 - There's a toxic belief spreading that video podcasts are required for success1:42 - You're a business owner who creates content, not a content creator2:40 - Breaking down the pros, cons, and both-and strategy for video podcasting6:39 - Why comparing your podcast to Netflix shows or massive media podcasts doesn't work8:45 - Service providers need conversion engines, not media empires11:22 - Adding data to the feelings around video requirements11:45 - 53% of podcast listeners still prefer pure audio content14:06 - Your podcast goal is conversion, which means retention matters14:50 - Audio completion rates significantly outperform video retention rates16:13 - The real cost of video production and why batching is harder17:40 - Video production costs are 77% higher than audio on average21:04 - When video actually makes sense for your podcast23:40 - What does your client need to see to make a decision25:39 - The both-and strategy for testing video without full production commitment29:53 - Adding video will not fix a broken podcast strategyMentioned In Should You Add Video to Your Podcast This YearPodcast Launch AcceleratorThe Podcast NewsroomRate and review The More Profitable PodcastReady to launch your podcast in 2026?We have one open spot in our Podcast Launch Accelerator right now. This is a one-on-one intensive where we plan your show strategy and can optionally produce your first 12 episodes. Pricing increases at the end of Q1, so book now to lock in current rates. Reserve your spot today.Send Stacey a TextSupport the show