Episodes
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52: Getting the Band Back Together
Craig and Ken are back at it giving updates on their businesses, lives, and the intersection of those two. MastermindJam2 is getting closer to launch, and Ken is excited about the prospects of a much better mastermind platform and the multiple monetization opportunities it presents. It's been a...
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51: The Lost Episode
Welcome back! Sorry about the extra-long hiatus (blame Ken). It's amazing how hard it is to publish a podcast episode that highlights missed goals. big sigh Anyway... This week Ken and Craig discuss priorities for 2017. Topics include: Ken is clumsy with hot coffee Craig's buttery smooth voice...
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50: The Facts of Life
This week is a tribute to Alan Thicke, writer of The Facts of Life theme song, among many others. Today Ken and I are catching up on our businesses, and talking about some next steps for both of us. Craig has his first professional coaching call set up, as he's looking to further refine the...
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49: Traffic Cures All Ills
It all comes down to eyeballs sometimes. Both Ken and I are finding ourselves in a situation where more traffic (and maybe a lot more traffic) will make business really perform better. Going through the process of testing, evaluating, and implementing some of these traffic generation techniques...
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48: The Importance of Staying Power in Growing Our Businesses
As a business grows and matures it experiences the eventuality of getting some of that "been around for a while" organic juice. Both Ken and I have seen this lately with MastermindJam and PodcastMotor. More organic search, site traffic, and 'cold' customers coming to our site in the past couple…
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47: Customer Discovery and a New App
This week Ken and I are talking about a new project that I'm developing. After the discussion last week about being a newbie programmer in training I've settled on an initial product to develop. The app is going to be called Monsoon, and you can find it at monsoonapp.com. While I'm sure the final...
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46: Mapping Our Future Plans
This week Ken and I do a bit of thinking about what we're looking at with our businesses now that we both find ourselves with a little time on our hands. One of the tools that Ken has been using is Poindexter to map out what a business model could look like down the road. Pretty interesting tool…
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45: New Directions (no, not the boy band!)
Just as quickly as some things start, they can also end. The show today is all about a few of updates from us, a few new directions we're taking in our businesses, and lessons we've learned along the way. Nugget saw some fantastic growth in it's initial launch, and was poised to grow quickly as a...
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44: Nugget Update
Welcome back! This week Ken gives the latest updates on Nugget, the community that he's been working on with Justin Vincent. ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140...
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43: What's the value of a business idea?
Welcome back! Since you last heard from us, Craig and his family have found themselves in Aix-en-Provence, France, and are absolutely loving it there. Show topics: Ken and Craig debate Ken's newest side project, Nugget, that he's been working on with co-founder Justin Vincent. The importance of...
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42: Decisions, Decisions
Welcome back! Since you last heard from us, Craig and his family have travelled a bit south in Europe, inching ever closer to the Mediterranean. Craig calls in from Santiago de Compostela, Spain. Show topics: Updates on MastermindJam, PodcastMotor, and Craig's travel niche content businesses. The...
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41: Craig's Updates From Ireland + Ken's Shields Are Down
Welcome back! Since you last heard from us, Craig and his family have begun the first leg of their epic European trip. Craig calls in from Dublin, Ireland. Show topics: Long overdue updates on MastermindJam and PodcastMotor. The importance of choosing the right customers for your business.…
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40: Live Recap from MicroConf 2016
Craig and Ken invite Dave Rodenbaugh from the Rogue Startups Podcast to recap another fantastic MicroConf in Las Vegas. This episode was recorded in a live venue, so please pardon some background noise. In this episode This episode has two parts: Segment 1 (approx. 35mins): Dave, Craig, and Ken...
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39: See You at Microconf 2016
Craig and Ken discuss their goals for MicroConf 2016 in Las Vegas. ——— If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.
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38: All This World Needs is More Traffic
Driving traffic to your site is the lifeblood of learning, growing, and optimizing your business. Without it you're really just guessing at what works, what your customers want, and how viable your business really is. Hot off the heels of a mention on Startups For the Rest of Us, Ken is looking…
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37: Launching the Epic Podcasting Course
Craig details the launch of his new course: Epic Podcasting. Craig explains who it's for, what it's about, and the ongoing benefits if you sign up during launch. Craig and Ken discuss the concept of headspace, and how finding ways to have freedom of mind, and freedom of your own thoughts, can...
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36: There Are Days When It's Just Work
Ken gives updates on lead magnets he is building. Craig talks through his anxiety caused by giving notice at his day job. Mentions Justin Jackson's MegaMaker Challenge with Podcast, Manifesto, Community Craig's EpicPodcasting Course Ken's Fitbit Profile Noah Kagen's Every Tool I Use to Run a...
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35: My Future's So Bright, I Gotta Wear Shades
Shiny object syndrome is a tough thing to overcome, but with the success of our businesses these temptations wane. Keeping focused on Priority #1 is key to the long term success of any entrepreneurial venture. The big day of going full time on PodcastMotor is coming for Craig and along with that...
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34: Here's What's Great About Masterminds and Hookers
This week, Craig leads off with updates on PodcastMotor. Craig next delves into the revenue model of the new travel content sites he's acquired. Ad revenue plus affiliate marketing plus advanced audience segmentation equals success. Design your business with the end in mind, and cater to…
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32: The Year in Review
Ken and Craig give updates, and look back on progress made in 2015. (Sorry for the sound quality at certain points in the show.) — If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this episode’s show notes, or send…
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31: Craig's Big Buy
In this show, Ken and Craig give a long overdue listener shout-out, plus their normal updates. Most importantly, Craig shares details of his purchase of an existing content business. Mentions Stuff we mentioned in this show: Quit Your Day Job shirt, (no longer available) from Alan Branch at Less...
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30: Doubling Down on What's Working
When you find something that's working, you have to go all-in on it. No sense in fussing around with over optimizing things, just keep focusing on those things that are growing your business, and block out everything else. For both Ken and I there are things in our businesses that are definitely...
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29: Email Marketing In-Depth with Josh Earl
Email marketing genius, copywriter, and programmer Josh Earl joins Ken and Craig for a candid discussion on email marketing techniques. “If you're wanting to reach out to influencers: sign up for people's email lists, and then respond to their emails.”–@josh_earl About Josh Earl Josh is an expert...
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28: The Rash That Cancelled Date Night
Ken and Craig give updates. Plus: HFMD, and—literally—hundreds of dollars in creams from Walgreens. Craig's Rode Podcaster Microphone Giveaway (Contest Over) If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review. Leave your comments on our site at this...
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27: Sherry Walling on Balancing Family and Your Startup
Sherry Walling explains to Ken, Craig, and their wives Val and Amanda why Family-Startup balance is misleading and elusive. Sherry Walling, PhD is a sought-after psychologist, therapist, yoga teacher, and speaker. Sherry can be found on the Zenfounder Podcast with her husband and co-host, serial...
About this show
A bootstrapped business mastermind with Craig Hewitt and Ken Wallace
Hosted by
The Nights & Weekends Podcast
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