The Not So Mad Men
by Gavin Seal
Every week Gavin and Chris go head to head on "the industry". From viral videos and social media to networking and agency life, join them as they try to find the balance between pushing creativity and getting the job done in the media marketing world.
Episodes
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Your Brand is a 2-Way Street
In the 2nd part of our 2-part series on branding we focus on how the voice of your consumers shapes your brand identity in today's digital sphere. Keeping your business' core values intact at every consumer touch point is becoming more of a challenge and this week we look at how, once you accept...
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"Conversational Capital" and Personal Branding
In the 1st part of our 2-part series on branding we focus on creating a unified brand identity. Using a concept from the book, "Conversational Capital" written by the some of the heads of international ad agency Sid Lee, we'll look at how you can achieve a transparent brand experience that…
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Axe Battles Build Teams
Teams are like families. We usually don't get to choose them, and we have to work to make them stronger. As the owner of the cross platform publisher, Signal Rise Media Corporation, Cahill Puil has trained sales staff, management and executives alike. Sometimes that training can be as simple as...
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Eating the Competition for Breakfast, Lunch & Dinner
Like all great businesses, Dine.TO started with coffees, dinners and drinks, and now it's become Toronto's most trusted resource for Toronto restaurants and information pertaining to the Toronto culinary scene. In this episode, Vice President of Dine.TO, Pantelly Damoulianos, joins the show to…
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It's an App World After All
Advertising week is finally here! In our top stories, Chris picks his top-3 events of the bunch and we discuss Internet Explorer's latest attempt to strike an emotional chord in one of their recent ads. Our guests this week are the creators of Spenz, a free app that helps you track your spending...
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CES 2013: "The Resolution Revolution"
3D, 4K, digital, mobile and more. The Consumer Electronics Show, one of the biggest trade shows of the year, has once again come and gone. The Variety Podcast's Stephen Hanbury joins the show this week to talk about the latest and greatest technologies that'll be taking your eyes, ears, and…
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Form Versus Function & Designing for Social
Hubub is a brand new tool that lets you pull content from all your favourite social media platforms and get the stories you want, told the way you want them to be. The service's designer, Helen Tran, joins the show to talk about how it works and how design plays a role in catering content to...
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Giving Small Business a Big Boost
All those digital tools out there make it easy for small businesses to build websites or advertise with Google AdWords. They also make it easy to waste a lot of time, and a lot of money on building "solutions" that don't actually solve the real problem or achieve any quantifiable goals. This…
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Tell Stories, Sell People, Get Money
Brandon Corman helps Southern and Northern Ontario businesses grow in the most fundamental way possible, by getting them more money. He connects entrepreneurs with investors (Angels and Venture Capitalists), and today Brandon joins the show to discuss what makes a good investment. Hint: It's...
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I Got 99 Problems & Analysis Paralysis is 1
In today's landscape of global entrepreneurship, you have to be more than just a businessman, you have to be a business, man. Mediapreneur, Gwen Elliot, has made a career out of her thirst for knowledge, and her pursuit of "success". She's produced interviews with Dragon's Den's Brett Wilson and...
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Disasters on Social Media & Social Media Disasters
When victims of Hurricane Sandy needed to find help without access to TV or computers, they turned to Twitter. Meanwhile, American Apparel tried to capitalize on Hurricane Sandy with their controversial "Hurricane Sandy Sale". Steph Mindorff joins the show this week to talk about Twitter…
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How Ads Find YOU
In last week's episode we talked to a writer at an ad agency about some of the creative that goes into a great advertising campaign. What we didn't talk about was how that creative concept and final product actually get out there onto the airwaves, and to their target demographic. After all, what...
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What Makes a Good Ad Great?
If you're listening to a podcast called "The Not So Mad Men" you're probably the type of person who has a favourite ad. Whether it made you laugh or cry, for 30 seconds you got an experience that you'll never forget. This week's guest is Sebastian Lyman. He's a copywriter at Cossette and one of…
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Stay Calm. It's Only Video.
Giant corporations like McDonald's are using video to promote transparency, and landing page videos have become a must have for any startup. With so many businesses finally realizing how effective videos can be as part of a communications strategy, why are so many others still completely…
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How to Create Innovation with "Design Thinking"
When you think about "design"...what comes to mind? Graphic design? Interior design? Well, when Brock Hart thinks about design he sees more than just a title or an industry. He sees a mindset. He sees an approach. An approach to finding not just any solution, but the best solution. Brock Hart's a...
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Making Coin to Create Change
Helping to raise $130,000 on Kickstarter wasn't easy for Chaker Khazaal, Founder of Nations United, but neither was growing up under regular threat of armed conflict and constant political tension in Lebanon. This week, Gavin and Chris are joined by Chaker to discuss how he develops e-mass…
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About this show
Every week Gavin and Chris go head to head on "the industry". From viral videos and social media to networking and agency life, join them as they try to find the balance between pushing creativity and getting the job done in the media marketing world.
Hosted by
Gavin Seal
Categories