The OrthoDentistry Today Podcast, sponsored by Orthobrain

In this episode of the Orthodentistry™ Today podcast, host Dr. Dan German interviews Dr. Sam Glick, founder of Cleveland Smile Center, who shares his journey from a family of dentists to establishing a multi-location practice. Dr. Glick emphasizes the importance of collaboration between general dentistry and orthodontics, aiming to provide comprehensive care under one roof. He discusses his vision for growth, aiming for ten practices while maintaining quality and consistency through effective systems and a strong team culture. Dr. Glick also addresses the challenges young dentists face, particularly regarding student debt, and offers insights on how to navigate practice ownership and patient communication effectively.   Throughout the conversation, Dr. Glick highlights the significance of hiring the right team, fostering a positive culture, and adapting to different patient demographics across locations. He shares practical advice for young dentists looking to expand their skill set, particularly in orthodontics, and stresses the importance of clear communication with patients about treatment options and responsibilities. The episode concludes with Dr. Glick's reflections on the future of dentistry and the role of education and innovation in driving success.   Keywords orthodontics, dental practice growth, patient communication, dental team culture, practice management, student debt, super GP, Cleveland Smile Center, dental innovation, OrthoDentistry   Takeaways "I wanted to grow things even bigger, better than the dentists in my family before me." "People are the biggest factors for growth and consistency in success within the offices." "If you believe in yourself, taking out a loan to purchase a practice is not the end of the world." "You have to be flexible on payment plans for orthodontics; it's a different ball game." "Your team is your best asset in setting the table for patient treatment discussions."   Chapters 00:00 Introduction to Orthodentistry Today 00:40 Meet Dr. Sam Glick: A New Era in Dentistry 01:11 The Influence of Family and Vision for Growth 04:38 Maintaining Quality Across Multiple Locations 09:11 Finding the Right Location for Expansion 12:14 Managing Student Debt and Practice Ownership 17:45 Patient Communication and Treatment Options 22:47 Getting Started with Orthodontics 24:49 Challenges in Implementing Orthodontics 27:07 Learning from Mistakes in Practice Management 30:31 Implementing Proven Business Processes

In this episode of the Orthodentistry™ Today podcast, host Dr. Dan German engages with Dr. Craig Hewitt, a general dentist who has successfully integrated orthodontics into his practice. Dr. Hewitt shares his journey from dental school to serving in the Navy, where he gained invaluable experience working alongside specialists. After returning to his hometown of Eaton, Ohio, he took over a small practice and gradually expanded it, focusing on orthodontics as a key service. The conversation highlights the importance of continuing education, patient feedback, and adapting to the needs of the community in building a thriving dental practice. Dr. Hewitt emphasizes the significance of listening to patients and responding to their requests, which has been instrumental in his practice's growth. He discusses the transition from general dentistry to a more orthodontics-focused practice, explaining how he navigated challenges and learned from both successes and mistakes. The episode concludes with insights on the importance of investing in oneself through education and finding a niche in dentistry, encouraging young dentists to pursue their passions while providing quality care to their patients. Keywords orthodontics, general dentistry, dental practice growth, continuing education, patient care, orthodontic outcomes, dental community, practice management, dental innovations, dental career advice Takeaways "Orthodentistry is the future of comprehensive care." "I learned so much in that first year and it provided such a great foundation for me as general dentistry to move on and grow from there." "Experience is learning from our successes, but also learning from our mistakes." "Invest in yourself; it's the best return on investment you can make." "Listening to your patients is key to growing your practice." "You can provide a service that people value and want for their children." "I made a conscious decision to alter what I was doing to protect my physical self." "Confidence comes from experience, and we treat with a lot of confidence." "The beauty of general dentistry is finding where we want to focus." "It's about delivering holistic care to precious people with real lives." Sound bites "Orthodentistry is the future of comprehensive care." "You took a tiny little practice and added education." "My physical lifespan in dentistry has an expiration date." Chapters 00:00 Introduction to Orthodentistry™ Today 01:01 Dr. Craig Hewitt's Journey in Dentistry 04:34 Transitioning to Orthodontics 08:12 The Importance of Continuing Education 12:22 Navigating Patient Needs and Referrals 15:06 Choosing Between Orthodontics and Implants 20:39 The Physical Toll of Dentistry 24:00 Growing an Orthodontic Practice 29:00 Advice for Future Dentists 36:09 Conclusion and Key Takeaways

In this episode of the Orthodentistry™ Today podcast, Dr. Dan German engages in a compelling conversation with Jennifer Turner, CEO of Hygiene Headquarters, about the integration of orthodontics into general dental practices. Jennifer shares her journey from dental assistant to a leader in dental hygiene, emphasizing the importance of collaboration between dental teams. She highlights how hygienists, who spend the most time with patients, can play a pivotal role in patient education and case acceptance, ultimately enhancing practice profitability and patient satisfaction. The discussion delves into the significance of creating a supportive team environment where accountability and celebration of wins are prioritized. Jennifer advocates for regular team meetings, clear communication of the practice's vision, and the implementation of documented systems to streamline operations. She also addresses the challenges of staffing in dental hygiene and the potential benefits of assisted hygiene models. The episode concludes with insights on how practices can leverage technology and education to improve patient interactions and overall practice success. Keywords orthodontics, dental hygiene, team collaboration, practice management, patient education, dental practice growth, accountability, celebrating wins, dental technology, assisted hygiene Takeaways "Hygienists are crucial in patient education and case acceptance." "Creating a safe environment fosters open communication and learning." "Regular team meetings enhance accountability and team cohesion." "Celebrating wins boosts team morale and practice growth." "Documented systems streamline operations and improve clarity." Titles Unlocking the Power of Teamwork in Dentistry The Role of Hygienists in Orthodontic Success  sound bites "You will never go if you wait for perfection." "When the whole team comes together, the only way is up." "A safe environment is where each individual can be themselves." Chapters 00:00 Introduction to Orthodentistry™ Today 01:20 Jennifer Turner's Journey in Dentistry 03:51 The Importance of Team Leadership 06:05 Underutilized Resources in Dental Practices 09:08 Creating a Clear Vision for the Team 11:01 Accountability and Celebrating Wins 15:39 The Power of Celebrating Team Success 19:12 Identifying Stop Opportunities for Growth 22:25 Effective Communication with Patients 28:24 Addressing the Hygiene Staffing Shortage 32:12 Scaling Hygiene Programs in DSOs 34:20 Jennifer's Outreach and Impact in Dentistry 39:25 How to Connect with Jennifer Turner  

In this episode of the Orthodentistry™ Today podcast, host Dr. Dan German welcomes Dr. Len Tau, a marketing expert in the dental field. They discuss Dr. Tau's journey from a traditional dentist to a marketing powerhouse, emphasizing the importance of reputation management in dental practices. Dr. Tau shares his experiences, including the challenges he faced in attracting new patients and how he transitioned to consulting and software development to help other dentists succeed. He highlights the significance of having a proactive marketing strategy rather than merely managing negative reviews, advocating for a focus on generating positive feedback to enhance a practice's reputation.   The conversation delves into the common traits of successful dental practices, emphasizing the need for an entrepreneurial mindset and a commitment to continuous learning and improvement. Dr. Tau also addresses the pitfalls many dentists encounter, such as being resistant to change and not investing in their marketing efforts. He provides actionable insights on how practices can develop effective marketing strategies, the importance of team involvement in education, and how to handle negative reviews constructively. This episode is packed with valuable advice for dentists looking to grow their practices and improve their online presence.   Keywords orthodontics, dental marketing, reputation management, practice growth, online reviews, dental consulting, patient engagement, marketing strategies, dental practice success   Takeaways   "If you're not controlling your online reputation, someone else is." "Education without action is just entertainment." "The top performers have an entrepreneurial mindset." "You have to have an abundance mindset." "The best defense against a bad review is to get more positives." "Reputation determines how our practice does in marketing." "You need to empower your team to communicate effectively with patients." "If you want to grow, you have to be willing to take risks." "Drown out a negative review with 15 positives." "Handle negative reviews offline whenever possible."   Titles Mastering Dental Marketing: Insights from Dr. Len Tau Transforming Your Practice: The Power of Reputation Management   Sound bites "If you're not controlling your online reputation, someone else is." "Education without action is just entertainment." "The top performers have an entrepreneurial mindset." Chapters   00:00 Introduction to Orthodentistry Today 01:27 Meet Dr. Len Tau: A Marketing Powerhouse 02:50 Dr. Tau's Journey from Dentist to Consultant 10:20 Common Traits of Successful Practices 12:42 Identifying Major Pitfalls in Dental Practices 16:08 Actionable Steps for Effective Marketing 20:15 The Importance of Reputation in Marketing 22:55 Handling Negative Reviews Effectively 26:43 Understanding BirdEye and Its Role in Reputation Marketing 30:03 Building Relationships with Patients

Welcome to the Orthodentistry™ Today podcast. I'm your host, Dr. Dan German, an orthodontist on a mission to help general dentists confidently bring orthodontics into any practice model, from solo offices to enterprise level organizations. Orthodentistry® is the future of comprehensive care where general dentistry and orthodontics collaborate. Get ready for expert insights, real world strategies and powerful innovations to drive excellence, predictability and profitability in your practice.