The Own the Moment Podcast
by Komo Technologies
On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand. The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”. Learn more at komo.tech
Episodes
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Ethical Personalisation, First-Party Data, and Digital Transformation with Rob Lopez (Norths Collective)
Today’s guest is Robert Lopez, the Chief Marketing and Innovation Officer at Norths Collective, an Australian hospitality group that operates 8 venues across New South Wales. Robert has taken Norths on an expansive journey of digital and marketing transformation. In his own words, the hospitality...
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"It Starts with Yes" with Cameron Luby (Optus)
Today, we're joined by Cameron Luby who leads all Consumer Marketing at Optus. We had a great discussion about Optus' "Starts with Yes" ethos and brand platform, unpacking how this philosophy is implemented and used to make decisions and drive the marketing strategy forward. From championing...
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From Agency to Client: Lessons Learned with Susan Coghill (Tourism Australia)
Today's guest is Susan Coghill, the Chief Marketing Officer at Tourism Australia. The theme of today's episode is transitioning from the agency to client side, and how agencies and brands can collaborate better together. Susan shared insights into her move from agency to client-side roles at...
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Building a Tribe with Justin Dry (Vinomofo)
Today's guest is Justin Dry, the CEO and co-founder of Vinomofo, an innovative online wine retailer shaping the industry with more than $50 million dollars in sales and an engaged community of over 800,000+ 'mofos.' Focused on how Vinomofo has been able to build such a large tribe of raving fans,...
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Creativity in Commercial Partnerships with Patrick Millington Buck (Virgin Australia)
Today’s guest is Patrick Millington Buck, Senior Marketing Manager of Commercial Partnerships at Virgin Australia, joining us for an insightful discussion on the power of meaningful commercial partnerships. We explored how some of Virgin's more high-profile collaborations with the likes of the…
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The “Problem” with Brand Campaigns with John James (Champagne Strategy Podcast)
Today, we have John James on the show, the voice behind the brilliant Champagne Strategy podcast and a true marketing provocateur unafraid to challenge the status quo. In our discussion, we dissected the modern marketer's obsession with everything "brand", unpacking the industry's tangled...
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FIFA's Kim Anderson: Marketing the Women's World Cup 2023
Welcome to a special episode of the Own the Moment podcast, diving into the unforgettable 2023 FIFA Women's World Cup—an event that became a global cultural milestone, particularly in Australia. This tournament shattered records in every aspect: over 2 million tickets were sold, nearly 12 million...
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Putting the F back in FMCG with Jenni Dill (Arnott's)
My guest today is Jenni Dill, the Chief Marketing Officer at one of Australia's most iconic brands—Arnott's. For Aussies, Arnott’s broad portfolio of brands, from Tim Tams to Shapes and Jatz Crackers are just a part of everyday life. But how do you keep a brand with 157 years of legacy fresh and...
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Shifting from performance to brand marketing with Leigh Barnes (Intrepid Travel)
When the pandemic hit in early 2020, there was probably no worse business to be in than travel. But that is exactly where today's guest found himself during that very bizarre spring of 2020. Leigh Barnes is the Chief Customer Officer at Intrepid Travel, a global travel and tours company, born in...
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The 10 Commandments of TikTok for Brands with Sam Gillies (Nonsensical)
Contagious recently surveyed 100 advertising executives about the media channels with the most creative potential, and TikTok got the highest combined score in terms of potential and prioritisation, with 40.4% of respondents voting it the platform with the most creative potential, and 50.5%…
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Breaking free of category cliches with Samira Brophy (Ipsos UK)
Why is it that TV ads are so predictable these days? Pretty much every car ad still features a car speeding along a long and winding road. If you see an ad featuring white fluffy animals, you can be sure it's an ad for toilet paper. This week, we're diving into the world of advertising cliches…
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Navigating Social Impact Campaigns with Rich Copping (Weber Shandwick)
This week we’re talking to Richard Copping, a Creative Director based out of London with 20 years of experience, working at some of the most prestigious agencies in advertising, including Weber Shandwick, Ogilvy and Saatchi & Saatchi, for brands like Unilever, Toyota, Ford and Greenpeace. Richard...
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Andy Nairn (Lucky Generals) on uncovering creative insights
Today’s guest is Andy Nairn, one of the most respected (and awarded) brand strategists in the world. Andy has been named the Top Brand Strategist in the UK by Campaign magazine 3 years in a row, and won 24 IPA Effectiveness awards. His list of achievements quite literally goes on and on. Andy...
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Gen Z, Live Sport, and Evolving Fan Engagement with Oli Shawyer (Rugby Australia)
Today’s guest is Oli Shawyer, the Head of Marketing and Content at Rugby Australia, the codes governing body down under. It’s an interesting time for global sport. Live sport is almost single-handedly keeping linear TV alive, and at the same time, sports codes and leagues all over the world are...
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Transforming the TV Business with Mel Hopkins (CMO at Seven West Media)
Today’s guest is Melissa Hopkins, the Chief Marketing and Audience Officer at Seven West Media. Recently ranked #4 on the CMO50 list, which recognises Australia’s most innovative and effective marketing leaders, Melissa is undoubtedly one of Australia’s top marketing execs. Prior to joining…
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Simon McCrudden on building brands for the "experience era"
Today’s guest is Simon McCrudden, a Partner at Akcelo, an agency that builds for what they call, “the experience era”, and boasting a client list including McDonalds, TikTok and Netflix. Named by the Australian Financial Review as one of the 100 fastest growing companies in the country, Simon and...
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John Lyons (Gasp!) on what brands get wrong with customer loyalty
Today’s guest is John Lyons, a Business Director at Gasp!, one of the most interesting agencies going around. John has spent a career in brand loyalty and consumer promotions and has designed programs for the likes of Lego, Hasbro and Manchester United. We explored why most brand loyalty is…
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Seb Neylan and Anson Parker (Up) on building Australia's most lovable bank
Today’s guests are Anson Parker and Sebastian Neylan. Anson is the Chief Product Officer and Sebastian Neylan is a Senior Growth Marketer at Up, an innovative Australian neo-bank which has quickly amassed over 600,000 customers and a legion of raving fans. Let’s face it—no one likes their bank,...
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DeAnn Campbell on the FUTURE of Retail Experience (VR, Loyalty, Staff-less)
Today’s guest is Deann Campbell, a retail and customer experience consultant with years of experience building strategy and programs for the likes of Walmart, Costco and Target. It’s a fascinating time for brick and mortar retail. During the pandemic, e-commerce numbers as a percentage of total...
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Orlando Wood (System1) on the crisis of creativity in advertising
This week’s guest is Orlando Wood, the Chief Innovation Officer at System1 and author of two must-read books for marketers—Lemon and Look out. If you’ve ever wondered why TV ads don’t feel as memorable, or fun, today as they did in the 90s, well Orlando can tell you why. Orlando’s two books Lemon...
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Kevin Lynch on building the Oatly brand, dealing with the haters and winning hearts and minds
This week’s guest is Kevin Lynch, a Creative Director at Oatly. Kevin and his team refer to themselves as the “Oatly Department of Mind Control”, which I think tells you a little something about their creative department… Oatly, the billion dollar oat drink company out of Sweden, is a brand that...
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Melissa Rosenthal on building Buzzfeed, ClickUp and being an authentic brand online
This week we’re talking to Melissa Rosenthal, one of the most innovative and accomplished marketing leaders going around. That’s a big claim, but I think Melissa’s resume and track record support the claim. Melissa is currently the Chief Creative Officer at ClickUp, the 7th fastest growing…
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Jamie Peate on building the Aldi brand and the power of perfect positioning
Today’s guest is Jamie Peate, the Global Head of Retail Strategy and Effectiveness at McCann Manchester. When Jamie and his team first won the Aldi account in the UK almost 20 years ago, the perception was that Aldi was, in his words, “cheap stuff for people with no money”. In simple terms: the...
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Tom Goodwin on what TikTok, AI and the Metaverse means for marketers in 2023
This week we’re talking to Tom Goodwin, one of the most prominent thinkers and commentators on marketing, branding and business going around. He posts candid thoughts and sometimes contrarian opinions multiple times a day to over 700,000 followers on LinkedIn and consults many Fortune 500 brands…
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About this show
On the Own the Moment Podcast we explore the complex and always-evolving landscape of marketing, advertising and branding, and try to get to the bottom of what it means to be a truly memorable and successful brand.
The Own the Moment Podcast is brought to you by Komo, a Complete Customer Engagement Platform that helps brands cut through the noise and truly “Own the Moment”.
Learn more at komo.tech
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Komo Technologies
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