PODCAST · sports
The Partnership Game
by The Subthread
The show about the brands, people and partnerships shaping sport and culture. Hosted by Co-founder of The Subthread, Rich Hewes.
Episodes
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Why Sound Is Sport's Most Underrated Brand Asset | ft. Massive Music & Tennis Australia
Roger Sho Gehrmann and Georgia Roberts of MassiveMusic help brands use music and sound strategically – and with Tennis Australia's Roddy Campbell and Britt Wickes, they built one of sport's most recognisable sonic identities: the sound of the Australian Open.In this episode, they talk through how…
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How Carlsberg Taught Anfield to Sign "You'll Never Walk Alone" | The Partnership Game
In this episode, Senior Global Brand Director, Lynsey Wood talks through Carlsberg's relationship with Liverpool – now over thirty years old and, by her account, the longest-running in the Premier League – and how that long-term trust gave the brand room to build Signs of Unity, a campaign that...
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Why Sport Is Still the Best Storytelling Platform | ft. Robert Zitzmann, JVM SPORTS
Robert Zitzmann, Managing Director and Partner at Jung von Matt SPORTS, has spent his career at the intersection of sport and advertising – and he's clear on what separates campaigns that get remembered from ones that just get made. In this episode, he talks through the agency's model, the work...
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The Premier League's First Creative Director on Culture, Sport & Brand | ft. Kenny Annan-Jonathan
In this episode of The Partnership Game, Rich Hewes sits down with Kenny Annan-Jonathan – the first (and still only) creative director in the Premier League, founder of a talent management and creative agency, and Sport Director at Cannes Lions, where he's building out Lions Sport: a new…
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Behind the Dirt Is Good x Arsenal Campaigns | ft. Saffron Inkster
In the first episode of The Partnership Game, Rich Hewes sits down with Saffron Inkster, Global Master Brand Director at Dirt Is Good, the world's largest laundry brand, known as Persil in the UK and OMO in Brazil. She brings that to life through two Arsenal campaigns. Dirt Is Glory – a…
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ABOUT THIS SHOW
The show about the brands, people and partnerships shaping sport and culture. Hosted by Co-founder of The Subthread, Rich Hewes.
HOSTED BY
The Subthread
CATEGORIES
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Frequently Asked Questions
How many episodes does The Partnership Game have?
The Partnership Game currently has 5 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Partnership Game about?
The show about the brands, people and partnerships shaping sport and culture. Hosted by Co-founder of The Subthread, Rich Hewes.
How often does The Partnership Game release new episodes?
The Partnership Game has 5 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Partnership Game?
You can listen to The Partnership Game on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Partnership Game?
The Partnership Game is created and hosted by The Subthread.
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