The Paul Gough Show

You think you've got an AI problem. You don't.You've got a leadership problem.The staff pushing back on AI? They're the same ones who pushed back on your wellness program, your cash-pay model, your price increase. It was never about the thing — it was always about whether you're willing to lead.In this episode, I'm calling it out straight. Stop listening to people who haven't spent a minute studying what they're arguing against. Stop letting the front desk run your business vision. And stop confusing staff resistance with a reason to slow down.AI is coming whether you're ready or not. The new generation starting businesses tomorrow will have it baked in from day one — and they'll eat your lunch while you're still having the argument.Your people are still your greatest differentiator. But only if you lead them. That's the only decision that matters today.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Coffee with Goughy: Live From LA' Hot Mic Session, I talk about:• Why having a cheerleader in your corner matters more than you think• Why hitting your income goal might actually be dangerous for your business growth• How to protect your home life from your business stress• Your job isn't to make your spouse happy• The real reason you're stressed, and why predicting the future is killing your peace• "I'm so proud of you" is the wrong thing to say to your kids• Are you a decision dodger? 👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Coffee with Goughy: Live From LA' episode, I answer:"What is the fastest way to get two to three out of every ten patients to opt in to the premium recovery plan?""How do you show your team that you appreciate them?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Coffee with Goughy: Live From LA' episode, I answer:"When Do You Make The Decision To Pull Back From Being CEO To More Of A Chairman — Keeping The Vision But Letting Someone Else Carry On The Legacy?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, I explain why shouting at employees never creates meaningful change, why pay raises don't fix bad behavior, and the one ice-cold question every clinic owner should ask instead: "Is this definitely the right place for you?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Coffee with Goughy: Live From LA' episode, I answer:"When It Comes To Eliminating Employees, My HR Tells Me I Have To Follow All These Warning Processes — But When Is It Okay To Just Do It My Way And Let Someone Go Without All The Rules?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Coffee with Goughy: Live From LA' episode, I answer:"How Do You Disconnect From The Business When Your Spouse Is In The Same Business?""Was Training My Son The Way I Did — Was It Okay?""When Looking For A Business Partner, What Should I Really Look For?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Coffee with Goughy: Live From LA' episode, I answer:What Advice Would You Give On Trying To Hire Your Dream Team?"How Would You Have A Conversation With Someone Who Says, 'You Don't Offer Insurance — You Only Want To Care For The Wealthy'?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Coffee with Goughy: Live From LA' episode, I answer:"Half a million to a million — what are the most tactical things to make that jump?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special Coffee With Goughy: Live From LA episode, I discuss:Instead of asking "what if it goes wrong?" the more powerful question is "what if it goes right?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special Coffee with Goughy Live From LA episode, I answer:"How Do I Stop Friendzoning My Leads? I Keep Giving Away Everything For Free In The DMs Instead Of Converting Them Into Paying Coaching Clients."👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, I answer:"My kids are all under 18. If I died tomorrow, should they inherit millions at 25, 30, or never?” "One of my children works in the business. The other has never shown any interest. Do I leave everything equally, or reward the child who helped build it?”👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Pint With Paul: Live From LA' episode, I answer: "We've Hit A Complexity Ceiling. Our Goal Is To Reach Eight Figures ($10 Million), But We Can't Seem To Break Through. What's The Devil We Can't See That's Holding Us Back?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do I Consistently Train And Develop My Team? How Often Should I Be Coaching Them — Weekly, Monthly?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

On this episode I answer:"My Wife Just Financed An $80,000 Car. I Just Spent Six Months Agonizing Over Whether I Could Afford A $300 Marketing Campaign. Something Doesn't Add Up.""I Bought A $42,000 Laser Machine Because A Rep Told Me It Would 'Pay For Itself In 90 Days.' It's Been Eight Months. It's A Very Expensive Coat Rack." 👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Pint With Paul: Live From LA' episode, I answer:"I'm In Heavy Competition With Other Cash-Based Clinics That Have All The Funnels And Workshops But Lack My Experience And Credentials. What Are Some Things I Can Do To Differentiate Myself From Them?""As A Mom Who Prioritizes Family And Isn't Trying To Build A $3 Million Clinic Right Now, What Are One To Three Simple Things I Can Do To Create More Leads?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

On this episode of Coffee with Goughy, I answer:"Hulk Hogan Told America To Take Their Vitamins And Say Their Prayers. Then He Got Caught Doing Neither. Paul — What's The PT Clinic Version Of That Hypocrisy?”“Hogan And Trump Both Built Empires On Personality Over Substance. You're A PT Clinic Owner Who Markets Himself On Social Media. Are You Any Different? Or Are You Just Hulk Hogan With A Microphone?” 👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Develop Self-Belief?""Is There A Workflow Or Nurturing System For B2B Marketing?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In today's episode I answer:"One Of My Therapists Watched The Hulk Hogan Netflix Doc And Now He Won't Stop Saying 'Brother' To Every Patient. Should I Be Worried About His Taste In Wrestling Or Is He A Closet Trump Fan?""A Patient's Husband Showed Up Screaming In My Lobby Over A Bill. The Visit Happened. I Have The Notes."👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Maintain Peak Energy And Stay In Peak State Every Day — Especially As A Dad And Business Owner?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode, I break down why the most successful PT clinics are evolving into wellness facilities and the numbers prove it. My CEO group is hitting 2.5x labor efficiency ratios and 25-30% margins by adding tech and wellness services alongside PT. If you're capping out at $300K doing one-on-one, this is the model to work toward. Stop being in love with the method and start chasing the outcome... that's what separates the stuck from the successful.👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In this special 'Pint With Paul: Live From LA' episode, I answer:"How Do You Recruit And Find An Elite-Level PT In Today's Environment?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

In today's episode I answer:"My therapist has more Instagram followers than I have patients. She's building her brand on my time. She said, 'I'm the reason people walk through your door.'"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I answer:"My Therapist Asked What's My Plan If She Leaves? ...Is She Leaving?"👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I answered these questions:"I caught my staff talking about me. Do I fire them or fix it?""What are you most excited for this weekend?" (The Cash Pay Summit)"What do you hope people leave with?" (The Cash Pay Summit)👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/📲 Follow Paul here:🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/📘 Facebook: https://www.facebook.com/ThePaulGough📸 Instagram: @ThePaulGough🎥 YouTube: Paul Gough Media🐦 Twitter/X: @ThePaulGough🌐 Website: https://www.paulgough.com/ Hosted on Acast. See acast.com/privacy for more information.