The Penta Podcast Channel

In this episode of What's at Stake, Bryan DeAngelis sits down with Sara Goo, President of Washington Post Creator, to discuss the forces reshaping how information is created, distributed, and consumed. As audiences increasingly turn to creators, social platforms, and AI for information, media organizations are rethinking how they build trust, reach new audiences, and distinguish themselves in an increasingly crowded landscape. Sara discusses why The Washington Post is betting on creator-journalists and why expertise, authenticity, and direct audience relationships may become even more valuable in the years ahead. The conversation also explores AI's impact on the future of local media and what these shifts mean for organizations trying to engage stakeholders in a rapidly changing communications environment. Learn more about Washington Post Creator at wpcreator.washingtonpost.com and sign up for their newsletter, Verified, at https://wpcreator.washingtonpost.com/verified

In this episode of The Penta Podcast Channel, I, Brian DeAngelis, delve into the pressing issue of climate adaptation with Jamil Wine, a prominent figure in climate technology and entrepreneurship. We explore the urgent need for adaptation finance, currently lagging at less than 10% of global climate funding, amidst the looming challenges of climate change. Jamil shares insights from his extensive work with vulnerable regions and highlights innovative climate technologies that can empower communities to better face these changes. Together, we discuss the crucial interplay between adaptation and mitigation strategies, emphasizing that both are essential for sustainable progress. Tune in to gain a deeper understanding of how businesses and leaders can navigate this complex landscape and foster resilience in the face of climate threats.

Just in time for those looking to read more as part of their New Year's resolution, we're re-releasing one of of our favorite episodes of What's at Stake: the case for reading business books. In the episode, Penta President Matt McDonald joins partner Andrea Christianson to share his reading recommendations for those interested in business, including young professionals, aspiring leaders, and experienced executives.The two not only discuss their favorite books, but also explain why business professionals and leaders should take the time to engage with business literature at various stages of their careers. Plus, Matt shares what he's reading for fun these days. It's the perfect episode for anyone crafting their 2024 reading list!You can find the full list of Matt's reading recommendations here.

Today, we're re-running one of our favorite episodes of What's at Stake. Generative AI is as relevant as ever—this week, Senator Schumer held the second of what is expected to be several AI Insights fora and President Biden is widely expected to issue a long-awaited Executive Order next week. In this converastion, Bryan DeAngelis, Andrea Christianson, Oliver Edelmann, and Blake McGill break down Penta's new framework to help companies assess the brand risks of AI. After describing some of the scenarios when a brand may be at risk from AI, Bryan, Andrea, Oliver, and Blake discuss how Penta is helping companies think through minimizing that risk. The group discusses how companies convening the right group of experts, including staff from legal, HR, IT, communications, and other departments, is crucial to ensure that the company's brand is not negatively impacted by its use of, or policy on, AI technology. Companies must also audit their current and future use of AI to triage areas of potential internal, external, and personal risk. Despite the risks, the group explains that generative AI technology is here to stay, and companies must engage to minimize brand risks.  For more on how companies should think about the impact of AI on their brand, read our full AI brand risk framework.