The Penta Podcast Channel

Just in time for those looking to read more as part of their New Year's resolution, we're re-releasing one of of our favorite episodes of What's at Stake: the case for reading business books. In the episode, Penta President Matt McDonald joins partner Andrea Christianson to share his reading recommendations for those interested in business, including young professionals, aspiring leaders, and experienced executives.The two not only discuss their favorite books, but also explain why business professionals and leaders should take the time to engage with business literature at various stages of their careers. Plus, Matt shares what he's reading for fun these days. It's the perfect episode for anyone crafting their 2024 reading list!You can find the full list of Matt's reading recommendations here.

Today, we're re-running one of our favorite episodes of What's at Stake. Generative AI is as relevant as ever—this week, Senator Schumer held the second of what is expected to be several AI Insights fora and President Biden is widely expected to issue a long-awaited Executive Order next week. In this converastion, Bryan DeAngelis, Andrea Christianson, Oliver Edelmann, and Blake McGill break down Penta's new framework to help companies assess the brand risks of AI. After describing some of the scenarios when a brand may be at risk from AI, Bryan, Andrea, Oliver, and Blake discuss how Penta is helping companies think through minimizing that risk. The group discusses how companies convening the right group of experts, including staff from legal, HR, IT, communications, and other departments, is crucial to ensure that the company's brand is not negatively impacted by its use of, or policy on, AI technology. Companies must also audit their current and future use of AI to triage areas of potential internal, external, and personal risk. Despite the risks, the group explains that generative AI technology is here to stay, and companies must engage to minimize brand risks.  For more on how companies should think about the impact of AI on their brand, read our full AI brand risk framework.