PODCAST · business
The Perfect Press Release
by Clement Stories
A four-part podcast series designed to help you write compelling and effective press releases hosted by expert Tom Clarke. With contributions from journalists, PR professionals and press release experts, this podcast takes a deep dive into all aspects of press release creation.
Episodes
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Bonus Episode: Emma Padden, PR Mums
In another bonus episode, Tom speaks to PR guru Emma Padden. Emma’s career has seen her ascend to the very top of the PR industry, working as a senior director at several of the biggest agencies in the UK. But recently Emma, along with seven other equally illustrious colleagues, made a leap into...
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Bonus Episode: Andrew Woodall from Agility PR Solutions talks AI
Artificial Intelligence in the PR Industry... A neat little tool to help you write your press releases? Or DOOM FOR THE ENTIRE HUMAN RACE? Well, probably the former. But best to stay vigilant... In this bonus episode, Tom is joined by press release guru and friend of the podcast Andrew Woodall....
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Bonus Episode: Mike Howarth, Centre Spot UK
In the first of a series of bonus episodes, Tom speaks to Mike Howarth, a small business owner who was inspired to write his first press release by listening to this very podcast! Mike’s business, Centre Spot UK offers football fans bespoke clothing featuring the coordinates of their local…
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Episode 4: A Trusted Source
In the fourth and final episode of the series, we look at what to do once you have written your press release. Where should you send it? Who to? How can you measure its success? In this series, I am joined by: Freelance journalist Lauren Potts. PR Account Director Duncan McKean. And press release...
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Episode 3: The Jigsaw
Today, we examine the famous press release template. We look at the main components of your press release piece by piece, from the headline to the boiler plate. Here’s a link to the example I talk about (08:00"). MoneyGram Celebrates Top Workplaces USA Award for Third Consecutive Year In this...
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Episode 2: Once Upon A Time
Are you sitting comfortably? This episode is all about storytelling in press releases. While many traditional stories, like fairytales, are written in a linear way, media articles and press releases have to "ruin the ending" by bringing the big news right to the front. In this series, I am joined...
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Episode 1: The Bridge
In this episode, we look at how PR professionals can use press releases as a bridge to the media. By making sure your release is newsworthy and relevant, you can maximise your chances of being noticed by the journalists that matter to you. In this series, I am joined by freelance journalist…
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Trailer
How do I write a press release? Who do I send it to? How do I know if anyone will read it? Welcome to The Perfect Press Release - Your expert guide lifting the lid on the PR secrets that will make your message impossible to ignore. I'm Tom Clarke, a self-confessed press release geek and…
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ABOUT THIS SHOW
A four-part podcast series designed to help you write compelling and effective press releases hosted by expert Tom Clarke. With contributions from journalists, PR professionals and press release experts, this podcast takes a deep dive into all aspects of press release creation.
HOSTED BY
Clement Stories
CATEGORIES
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