Episodes
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Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing
Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes...
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Horizon Therapeutics' Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors
Toxic Portraits: Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state…
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Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for your patients, with William Grambley, CEO of Allazo Health
Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today's budget realities, you're likely being…
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What's Ahead for 1st and 3rd Party Data
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into marketer's next steps after Google phases out 3rd party cookies in 2023.
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Pharma & Modular Content: A Deeper Dive
Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights on making modular content work and why pharma is the perfect candidate for it.
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Cultural Competence for Global Marketing
Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally,...
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Let's talk TALK and Pharma marketing
Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy.
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Ep. 18: Law Changes and Updates: What Pharma Marketers Need to Know
Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest, Darshan Kulkarni, Attorney of Law at the Kulkarni Law Firm which advises life science companies and their advisors including marketing and...
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Ep. 17: A Continuation Into the Role of Digital Therapeutics in Healthcare - Jennifer Ginest and Chris Wasden of Happify Health
Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy at Happify Health and Jennifer Ginest, Digital Marketing Manager of PMN discuss the current role of Digital Therapeutics in Healthcare and were it…
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Ep. 16 How Biotech and Pharma Companies are Using Technology to Improve CX - Jennifer Ginest and Robert Schildt of Biohaven Pharmaceuticals
Tune in to this episode of the PMN podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuticals and Jennifer Ginest, Digital Marketing Manager of PMN discuss how digital is being used to engage and personalize the CX experience in pharma.
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Ep.15 - David Hunt, CEO of The Considered: Breaking the Rules in Pharma Advertising
In this podcast interview, R.J. Lewis talks with David Hunt, the CEO of the independent agency, The Considered, about how they are breaking the rules in pharma advertising. David discusses and answers questions around: How The Considered is different. What launched the conception of the agency?...
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Ep. 14 Why Pharma Marketers Should Be Embracing the eCME Wave – RJ Lewis and Diane Bartoli of epocrates
Listen as we interview Diane Bartoli on the current and future state of eCME, what impacts COVID has had, and where she expects eCME to to post COVID.
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Guest Episode – DarshanTalks: Marketing and Evolving Patient Centricity – February 1, 2021
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. The discussion between host, Darshan Kulkarni, Head of Growth at Gentem Health, Omar...
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Ep. 12 - Tom Ollerton - Automated Creative produced AI innovation in digital advertising creative development
In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising. Tom discusses and answers questions around: His experience is doing marketing for pharma brands The role...
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Stephanie Berez on Marketing and Finding your Undeniability
Undeniability is the art of crafting something so unique that it can only be attributed to your brand. It is so desired that your consumers are magnetically drawn to it. It is so fulfilling that they can't help but come back for more. In this episode Stephanie bring her years of consumer package...
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Robin Farmanfarmaian
Robin Farmanfarmaian is a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. In this podcast, Robin discusses her digital health...
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Vlad Mkrtumyan from Logic Inbound talks SEO
Search engine optimization is difficult in any industry. In pharma and healthcare it can be particularly challenging. In this episode, the CEO of Logic Inbound, Vlad Mkrtumyan joins us to discuss the nuts and bolts of search engine marketing for physicians offices and healthcare clients.
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Holly Henry and Kamran Shah from Klick Health on the California Consumer Privacy Act (CCPA)
The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not...
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Mark Stinson & Bob Baurys of 83bar - Patient Activation
In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry. Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in...
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Special Guest Episode - Darshan Talks
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional review teams? from his podcast series, Darshan Talks.
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Dave Chase - The Opioid Crisis, Employer's Role in Healthcare, the Biggest Heist in U.S. History and the Hope Merchant
With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it's no secret that America's healthcare system is broken, in crisis, and its lawmakers are struggling to find solutions. Dave Chase, Co-Founder of the Health Rosetta and author of The Opioid Crisis Wake-up...
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Rishad Tobaccowala of Publicis on The Agency of the Future
R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the "3rd Connected Age" of Data-to-Data connections through AI and Machine Learning, the Things-to-Things connections of IOT, and the new ways to connect including Voice, Cloud, AR and VR. They talk...
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The Art of the Possible - Interview with Ritesh Patel
R.J. Lewis and Ritesh Patel sit down for a candid conversation around the "Art of the Possible" - a fascinating discourse that includes Ritesh's advice on how to best engage AI for pharma manufacturers, hospital & healthcare executives, clinical researchers, healthcare/pharma marketers and…
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The Pharma Marketing Podcast - Episode 002, John Mack
In the second part of our interview John Mack turns the interview around on hosts R.J. Lewis and Don Langsdorf, to find out more on their vision for the Pharma Marketing Network moving forward. R.J. and Don discuss the new mission of the PMN, and its focus on a more collaborative approach with…
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The Pharma Marketing Podcast - Episode 001, John Mack
R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions interview John Mack, a.k.a. Pharmaguy, the founder of the Pharma Marketing Network. John shares some of his favorite moments from his 20 years as a highly visible and respected…
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About this show
The official podcast of the Pharma Marketing Network. Interviews with innovators, thought leaders, influencers and experts in the field of healthcare and pharmaceutical marketing.
Hosted by
Pharma Marketing Network
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