The Pin and Plan Podcast - Pinning with Purpose

In this episode of The Pin & Plan Podcast, Lisa breaks down everything you need to know about Pinterest boards — what boards are for, how to set them up strategically, and which board advice is a myth. You’ll learn:Why Pinterest boards matter for discovery and searchBoard mythbusting — what’s true and what isn’tBest practices for board titles, descriptions, and organizationHow to measure board performance using Pinterest AnalyticsWhether you want to start fresh or optimize your current boards for better traffic and engagement in 2026 — this episode has practical steps you can use today.Drop in at the ⁠PBC⁠ and say hi ⁠@bodymindmood⁠ I would love to hear from you!Learn More ↴ ⁠bodymindmood.ca⁠liftandbuild.ca⁠⁠thesimplesitelab.com⁠Find Me on PinterestFind Me on Instagram⁠@bodymindmoodfit⁠📌 Follow The Pin & Plan Podcast for actionable, platform-accurate Pinterest tips and strategies.

In this episode of The Pin & Plan Podcast, Lisa walks you through how to use Pinterest to start and scale your business in 2026. From setting up your Pinterest Business account to leveraging Shoppable Pins and Pinterest Ads, this episode provides actionable steps for growing your business using Pinterest.You’ll learn:Why Pinterest is a search engine for business growthHow to optimize your content for success on PinterestThe power of Shoppable Pins, Rich Pins, and Pinterest AdsHow to scale your business with Pinterest in 2026Whether you’re starting fresh or scaling up, this episode will guide you through using Pinterest to build a profitable business.Drop in at the ⁠PBC⁠ and say hi ⁠@bodymindmood⁠ I would love to hear from you!Learn More ↴ ⁠bodymindmood.ca⁠liftandbuild.ca⁠⁠thesimplesitelab.comFind Me on Instagram ↴⁠@bodymindmoodfit⁠Find Me on Pinterest ↴@bodymindmood📌 Follow The Pin & Plan Podcast for actionable, platform-accurate Pinterest tips and strategies.

In this episode of The Pin & Plan Podcast, Lisa explains the differences between Monthly Views on Pinterest, Instagram, and TikTok, and why small business owners should focus on engagement metrics instead of just chasing big numbers.Here's what you'll learn ↴What Monthly Views really mean on Pinterest vs. Instagram & TikTokWhy engagement and actions matter more than impressionsHow to focus on engagement and conversions for long-term business growthWhat metrics small business owners should really focus on to grow on Pinterest and beyondThis episode is essential for small business owners who want to stop stressing about views and start focusing on what really matters.Drop in at the PBC and say hi @bodymindmood I would love to hear from you!Learn More ↴ bodymindmood.comliftandbuild.cathesimplesitelab.comFind Me on Instagram ↴@bodymindmoodfit📌 Follow The Pin & Plan Podcast for actionable, platform-accurate Pinterest tips and strategies.

In this episode of The Pin & Plan Podcast, Lisa explains why Pinterest flags websites and blocks links — and how small business owners can respond strategically instead of panicking.You’ll learn:Why Pinterest flags website linksWhat link behavior Pinterest doesn’t trustWhat Pinterest actually measuresCommon causes of blocked linksHow to rebuild trust and restore distributionPerfect for anyone worried about spam flags, blocked links, or sudden drops in Pinterest visibility.📌 Follow The Pin & Plan Podcast for clear, honest Pinterest strategy built on how the platform actually works.Visit me on the PBC @bodymindmoodLift + BuildBody. Mind. Mood.the simple site lab.

The Pinterest Trust Framework — Part 3In this episode of The Pin & Plan Podcast, Lisa breaks down how Pinterest content actually converts — and why conversion on Pinterest works differently than other platforms.You’ll learn:Why Pinterest traffic converts through trust, not pressureThe real Pinterest conversion path (Pin → Page → Action)How landing page alignment impacts Pinterest distributionWhy Pinterest rewards post-click behaviorHow to create calm, confidence-building calls-to-actionThis episode completes The Pinterest Trust Framework and ties together how trust, discovery, and conversion work together for sustainable Pinterest growth.🎧 Listen to Part 1: How Pinterest Trust Is Built🎧 Listen to Part 2: How Pinterest Content Gets Found📌 Follow along for more Pinterest strategy designed for small business owners who want clarity, consistency, and growth that lasts.Head over to the PBC - Pinterest Business Community and say hi @bodymindmoodbodymindmood.comthesimplesitelab.comliftandbuild.ca

Part 2: How Pinterest Content Gets FoundThe Pinterest Trust Framework | The Pin & Plan PodcastIn Part 2 of The Pinterest Trust Framework, I'm breaking down how Pinterest content actually gets found — and why clarity matters more than creativity on this platform.Pinterest doesn’t push content randomly....nopeWhy Pinterest is search-first (not social-first)How Pinterest SEO really works — without overwhelmWhy alignment matters more than keyword stuffingHow related content extends your reach over timeWhat Pinterest needs to confidently distribute your pinsYour pins feel invisiblePinterest discovery feels inconsistentYou’re posting regularly but not seeing momentumYou want sustainable traffic — not spikes🎧 Join me next week for Part 3 — How Pinterest Content ConvertsWe’ll talk about trust, timing, and creating content that leads somewhere in a natural and organic way.Join me in the PBC @bodymindmood  I want to hear what clicked for you in this episode.Thanks for listening I'll see you next week.

Pinterest growth isn’t about posting more...nope — it’s about building trust. Inspired by the episode The Pinterest Trust Loop, this first chapter of The Pinterest Trust Framework explains how Pinterest understands your content, why clarity comes before all the engagement, how private saves signal trust, and why authority matters more than those VIRAL pins.How Pinterest interprets and understands your contentWhy clear topics and outcomes build trustHow private boards and quiet saves matterWhy authority beats popularity on PinterestThe foundation Pinterest uses to distribute contentThis Episode Is For You If:Pinterest feels slow or unpredictableYou’re tired of chasing trendsYou want calm, sustainable trafficYou want to build long-term authorityJoin me for Part 2 of this mini series where I'm breaking down ↴Search-first contentPinterest SEOWhy being searchable beats being trendyJoin me in the PBC @bodymindmood I want to hear what clicked for you in this episode.I hope all of you have a wonderful and Happy Holiday & New Year! Thank you to my followers and all of you in the PBC for being so supportive this year.I'll see you next year.Lisa

In this episode, Lisa shares exactly what to post in January and February to maximize your Q1 Pinterest momentum. These months are HUGE for search, and your audience is actively looking for solutions — not inspiration.Inside this episode:• Why Q1 is one of the biggest Pinterest seasons• The NEW 5-step Q1 Pinterest Strategy• How to pick a “Transformation Theme” that drives saves and clicks• A simple keyword framework for January + February• Real examples for products, services, digital goods, wellness, food, design & more• What to do if you didn’t post at all in December• The Pinterest mindset that leads to long-term growth📌 Connect with Lisa ↴• Pinterest Business Community → @bodymindmood• bodymindmood.com• thesimplesitelab.com → Squarespace design + strategyThis is a NEW January/February formula:new year desire + your niche + achievable outcomeExamples:• “beginner meal prep ideas for busy weeks”• “simple budgeting tips for the new year”• “small space home refresh ideas”• “10-minute morning routine for beginners”This content aligns with January motivation and February follow-through.

Happy Holidays🎁This week, Lisa breaks down the simplest, calmest strategy for increasing holiday Pinterest traffic — without the stress, hustle, or chaos.You’ll learn how to use Pinterest’s built-in search behavior to your advantage, how to focus your December content, and how to keep your traffic going long after the holidays.Why Pinterest is the easiest platform for holiday visibilityThe 5-step Burnout-Free Holiday Pinterest PlanA quick keyword formula that pulls in real searchersWhy evergreen content protects your 2025 traffic in 2026The true analytics that matter (and what to ignore)Quick, realistic strategies for product sellers, service pros, and digital creatorsThe Burnout-Free Pinterest StrategyStep 1. Pick ONE holiday priorityStep 2.Create 5–7 new pins for that one thingStep 3.Use the holiday keyword formula→ holiday search + your niche + specific benefitEx.holiday workout at home beginnereasy Christmas dessert last minuteStep 4.Link directly to the converting pageStep 5.Keep 30–40% evergreen📌 Connect with Lisa ↴Pinterest Business Community → @bodymindmoodBody. Mind. Mood. → fitness + wellnessThe Simple Site Lab → Squarespace web design + client strategy🔮 Next Week we talking about The Pinterest Trends Blueprint — What to Create NOW to Get Massive January + February Traffic.

In this episode, Lisa breaks down how the Pinterest Business Community (PBC) gives small business owners real advantages — from platform clarity to troubleshooting to building visibility.Lisa also cover's Pinterest’s newest Instagram linking features, including automatic publishing, carousel conversion, keyword filtering, direct attribution, and Instagram profile linking on Pinterest.What You’ll Learn:How the PBC actually worksWhy participating grows your businessQuick steps to use the PBC strategicallyAccurate updates on Instagram → Pinterest linkingNext Week: 🎄 Holiday Shopping on Pinterest — Driving Christmas Traffic Without BurnoutJoin the PBC → @bodymindmood

In this episode, Lisa breaks down the Pinterest Trust Loop—the behind-the-scenes system that determines which creators get boosted in search (and which ones quietly lose reach). Learn how to identify when your trust score dips, what triggers it, and how to rebuild momentum fast.What the Pinterest Trust Loop is (and why it matters)3 trust-killers that tank your reachThe 5-step recovery process to rebuild Pinterest’s confidence in your accountHow Pinterest tests and boosts your pins based on user behaviorA Pioneer Tip for identifying what Pinterest already trusts about your content👋 Join the Pinterest Business Community @bodymindmood for more insights, Q&As, and weekly discussions.🔮 Next Week (Episode 19): Inside the PBC — How the Pinterest Business Community Actually Helps Creators Grow in 2025

In this episode, Lisa exposes the hidden triggers that can quietly get your Pinterest account suspended—and exactly how to avoid them. Learn how to identify red flags before they cost you your reach (or your account).📊 New PBC Poll: Have you ever had your Pinterest account flagged or restricted? Vote and share your story!👋 Join the conversation inside the Pinterest Business Community @bodymindmood — it’s where all the real talk happens.🔮 Next Week: The Pinterest Trust Loop – how the platform decides who to boost and who to bury.

In this episode, Lisa shares how to maximize holiday sales on Pinterest in 2025—without burning out. Learn how to set up seasonal boards, create gift guides, and prepare for the January search wave.This Week You’ll Learn:What’s trending on TikTok, Instagram, and Pinterest this holiday seasonWhy holiday pinning is different from the rest of the year3 proven holiday Pinterest strategies for 2025A Pioneer Tip for urgency-driven pin titlesPoll results from the PBC Quiz: What’s Your Content Style?A real Q&A on whether late November pinning is “too late”Check Out the new quiz this week on the PBC and cast your vote!New PBC Poll: What kind of holiday content do you pin the most? Results next week in Episode 17.Join me in the Pinterest Business Community @bodymindmood—it’s free and full of real conversations.🔮 Next Week: AI + Pinterest: How AI Search Is Changing Holiday Discovery.

This week, Lisa shares:Why batching beats daily hustlingA simple 3-step system for cross-platform batchingA Pioneer Tip on why you should always design for Pinterest firstA real PBC Q&A on repurposing without being repetitiveLast week’s poll results on Pinterest posting frequency✨ Masterclass Alert: Join me for the Run Pinterest Ads Without Wasting Money Masterclass. Learn how to set up ads the right way, test low budgets, and build a strategy that actually works. Limited to 30 spots, Grab Your Seat Now!📺 Plus: I’m now on YouTube under The Simple Site Lab—sharing step-by-step tips for Pinterest and Squarespace (separately, but equally valuable!). Subscribe so you never miss a new drop.👋 Join me in the Pinterest Business Community @bodymindmood—it’s free and full of support.🔮 Next Week: Holiday Pinterest Strategies: How to Maximize Sales Without Burning Out.

This week, Lisa shares:Why frequency isn’t one-size-fits-allThe 2025 recommended pinning ranges (1/day → 5/day)A Pioneer Tip on consistency over comparisonA real PBC Q&A on whether to spread out or dump pinsLast week’s poll results on Pinterest ads✨ Masterclass Alert: Join me Tuesday, October 15th for a live Pinterest Ads on a Budget Masterclass. Learn how to set up ads without wasting money. Limited to 30 spots Link in the show notes!Masterclass ↴Run Pinterest Ads Without Wasting MoneySave Your Spot Now!👋 Join me in the Pinterest Business Community @bodymindmood—it’s free and full of support.🔮 Next Week: Cross-platform batching for sustainable content.

This week, Lisa shares:Why Pinterest ads work differently for small budgetsThe 3-step ad ladder ($3 → $50 → $150)A Pioneer Tip on keeping campaigns simple and focusedA real PBC Q&A on whether $50 can actually teach you somethingMasterclass Alert: Join me Thursday, September 18th for a live Pinterest Ads on a Budget Masterclass. Learn how to set up your ads without wasting money. Run Pinterest Ads Without Wasting MoneySIGN UP HERE!Only 30 spots → grab yours now before they’re gone!👋 Join me in the Pinterest Business Community @bodymindmood—it’s free and full of support.🔮 Next Week: AI-friendly blog formatting for cross-platform visibility.

This week, Lisa shares:Why AI search is changing Pinterest SEO in 20253 must-do strategies for small businesses to stay visibleA Pioneer Tip on framing pins as solutions, not just productsA real PBC Q&A from a new member on getting followers vs. traffic👋 Join me in the Pinterest Business Community @bodymindmood—it’s free and full of support.🔮 Next Week: AI-friendly blog formatting for cross-platform visibility.

This week I'm sharing ↴Why Pinterest Collections Ads are dominating fall feedsHow to set one up without needing a huge catalogA Pioneer Tip on framing products as scenariosA real PBC Q&A from @LetiFarias on when to start seasonal ads📊 Poll: Will you test Collections Ads this fall? Vote on Spotify or DM me your vote.👋 Join me in the Pinterest Business Community @bodymindmood—it’s free and full of support.🔮 Next Week: How to format pins to be AI-ready for Pinterest and Google.New Episodes Every Thursday.

Impressions don’t pay the bills. This week, Lisa dives into the one Pinterest metric that actually matters for your business in 2025: outbound clicks.You’ll learn:Why outbound clicks matter more than impressions or savesHow to track and use them in your strategyA super simple desk-friendly trick to boost clicks todayA real PBC Q&A on why outbound clicks don’t always match site visits📊 Poll: Which Pinterest metric do you track most right now? Vote on Spotify or tag me @bodymindmood in the PBC🎧 on thesimplesitelab.com | Spotify | Apple Podcasts👋 Join me in the Pinterest Business Community @bodymindmood—it’s free and full of support.🔮 Next Week: How to format pins to be AI-ready for Pinterest and Google, you don't want to miss this!New episodes drop every Thursday.

Holidays aren’t the only time to get more eyes on your pins. In fact, the “everyday” moments — from a first apartment move-in to your audience’s first hot coffee of fall — can often bring more traffic than Christmas or Black Friday.In this episode of the Pin & Plan Podcast, we’re diving into:What a “moment” is and why it matters for your Pinterest SEOCommon mistakes pinners make when trying to use momentsMy top go-to sources for finding trending, moment-worthy ideas (including Pinterest Predicts and Google Trends)How to repurpose your existing content into moment-driven pins with before-and-after examplesThe right way to use the same pin for different occasions without getting flagged as spam💡 Pin & Plan Tip of the Week: Take one existing pin and give it a “moment” makeover — change the title and description to tie it to a life stage, event, or seasonal mood, then repin it to a relevant board.🚀 3-Day Action Challenge:Day 1 → Find 3–5 moments your audience cares about.Day 2 → Pick one existing piece of content that fits a moment.Day 3 → Create a pin for that moment and publish it.🎧 Listen in to start getting those all-year-round traffic spikes — no holiday required.📌 Pinterest CTATry the challenge and tag me @bodymindmood on the PBC so I can see your pin! Follow the podcast wherever you love to listen so you never miss a Thursday drop.

Let’s talk about how AI is already scanning your Pins — and what you can do to show up in search.If you’ve ever posted a Pin that looked amazing — you know, clean design, catchy colors, the whole aesthetic — and then it completely flopped... this episode is for you.Because what’s happening behind the scenes of Pinterest (and everywhere else online) is changing fast. AI tools like Google’s SGE, ChatGPT, and even Pinterest’s own internal search are no longer just matching keywords — they’re summarizing, interpreting, and recommending content based on how clear and helpful it is.And that’s where AIO — AI Optimization — comes in.In this episode, I’m walking you through exactly what AIO means in plain language, how it connects to Pinterest SEO, and why vague Pin titles or homepage links might be costing you traffic you didn’t even know you were missing. You’ll learn how to make small but meaningful changes to your Pins, boards, and blog links so that both people and AI tools can understand and recommend what you’re creating.We’ll go through a 5-step checklist together, with real Pinterest examples and easy tweaks you can start using today. I’m also sharing a real Q&A from the Pinterest Business Community about Pinterest’s new AI-generated image labels — and how that shift affects visibility for all of us.So if your content is getting lost in the scroll or skipped over in AI summaries, this episode will help you get ahead of it — without starting from scratch.🎁 Want the free AIO Pinterest Checklist I mentioned?👉 If you loved this episode, don’t keep it to yourself!Share it with your biz bestie, drop a question or win inside the Pinterest Business Community, or tag me on Instagram to tell me your biggest takeaway. I’d love to know what you’re working on — and how you’re optimizing it.And don’t forget to hit follow — because next week, we’re talking about how to format your content in a way that AI tools love to summarize. Until then… pin with purpose and plan with strategy.

Ever feel like Pinterest is always looming in the background of your business like… “Hi, you forgot to post again”? 😅Same. Until I figured out how to batch like a boss.In this episode, I’m walking you through the exact 4-part system I use (and teach my clients) to plan and schedule a full month of Pinterest content — in just one or two focused sessions.No more living in your Canva or a Adobe tab. No more winging it with random Pins.And guess what? When you start batching, it becomes so much easier to repurpose your content, show up consistently, and stop second-guessing every post.The Pinterest Batching FrameworkI’ll walk you through the 4 steps I follow every month:Theme Your Month — pick 1–2 content goalsChoose 3–5 Pin Styles for each topic (think: tips, testimonials, carousels)Batch Create Your Pins — set a 60–90 minute window and stick to templatesSchedule Strategically — start with your best board and repin smart.The Batch-Readiness Mini TestBefore you sit down to batch, ask yourself:✅ Can I name 3 core topics I want to focus on this month?✅ Do I have at least 1 piece of content (blog, freebie, offer) for each one?✅ Do I have templates or a go-to style I can use to save time?Said YES to all 3? You’re ready to batch like a pro.Said NO to any? I’ll help you get there inside the episode.Create a “Pin-First” Asset Folder.Start dropping copies of your blog posts, offers, and content ideas into a dedicated folder with:✔️ Your go-to Pin templates✔️ Headline variations✔️ Keywords + linksThis one folder will save you HOURS when batching time rolls around.Podcast Poll:How often do you currently batch your Pinterest content?Let me know on Spotify or tag me on the PBC @bodymindmoodYour vote = insight for a future episode (and yes, I do read them all 😉)🎧 Listen now on Spotify, Apple Podcasts, or Amazon Music — and don’t forget to follow so you never miss a Thursday drop.Let batching set you free. 💻☕ You deserve hot coffee and high-performing Pins.

Hey Amazing Listeners👋 Sick of creating new Pins every week like it’s a full-time job? SAME.That’s why this week we’re talking about how to refresh and reuse old Pins — without starting from scratch.In Episode 6, you’ll learn:Why repinning + refreshing your best Pins is a strategy, not laziness✨ 3 simple ways to give old Pins a fresh updateA new Mini Pinterest Test — the 3-Style Remix — that helps you reuse content in minutesWhat to do with your top-performing Pins from the past year1. Tweak the HeadlineChange up the hook.‘Healthy Breakfast Ideas’ → ‘5 Quick Breakfasts for Busy Moms’Same content. New angle.2. Update the DesignUse the same title, but change the layout, image, or font style. Pinterest sees this as a brand new Pin!3. Switch the CTATry ‘Read the Post’ → ‘Grab the Free Checklist’ or ‘Pin Now, Read Later’These changes keep your content fresh in the algorithm and give your audience a new reason to click.Create a Reuse-First Content Folder.”Make one board on Pinterest or one folder in Canva and title it: “Reuse These.”Drop in Pins that performed well — your all-stars.Each week, pick 1 and give it a refresh — headline, color, layout, CTA — and republish.It saves time, keeps your strategy working, and honestly? Feels like a creative cheat code.Remember:Vote in the poll or DM me your answer @bodymindmoodfit or @thesimplesitelab or Tag me on the PBC @bodymindmood Try the 3-Style Remix Challenge and tag me when you do!✔️ Follow me on Spotify so you’re always first in line for Thursday’s new drops.Leave a review that's full of Pinterest Love ❤️📊 Poll of the Week: How often do you reuse old Pins? Vote here on Spotify or DM me @bodymindmoodfit or @thesimplesitelab or Tag me @bodymindmood on the PBC!Next week, we’re talking about batching your Pinterest workflow so it finally fits your schedule (not the other way around).Until then — keep pinning with purpose. ❤️

Hey Pinterest Pioneer! 👋 Ready to stop guessing and start Pinning smarter? This week’s episode breaks down how to track what’s working so you can grow your reach, clicks, and sign-ups without spinning your wheels.here's what were talking about...Why tracking is your Pinterest superpowerThe only 5 numbers you need to checkHow to use your free Pin Tracker Sheet (linked below!)A fresh Mini Pinterest Test for your CTAs so you get more clicksA real PBC Q&A about tracking sign-ups, not just clicksSharing is Caring 🤗Tracking helps you ↴✅ Spot which designs, headlines, and CTAs drive real traffic✅ Know which boards are bringing you clicks — and which ones need a refresh✅ Test new ideas on purpose — not by accidentHere’s what really matters — Pinterest gives you a lot of shiny numbers, but you don’t need them all. Focus on ↴✅ Impressions: How many people saw your Pin?✅ Saves: Did they think it was good enough to keep?✅ Outbound Clicks: The gold standard — did they click your link?✅ Top Boards: Which boards send you the most traffic?✅ Top Pins: Which images, headlines, and CTAs do best?my fav ↴The CTA ‘Would You?’ TestPull up 3 of your Pins and ask:👉 If you were your dream client, would you click this?👉 Does the CTA tell you exactly what happens next?👉 Is it clear why they should click NOW instead of later?If your CTA is just ‘Read More’ — try ‘Read More + Get the Freebie’ or ‘Read More + Save This.’ It’s one tiny word, but it can make a massive difference.Use this test before you schedule new Pins — your future clicks will thank you.💬 Grab Your Free Pin Tracker: Get it now — then use it every Friday for 10 minutes - total everything for the month, trust me it’ll change how you Pin 📌Pinterest Pin Tracker Right Here!📊 Poll of the Week: How often do you check your Pinterest Analytics? Vote here or DM me @bodymindmoodfit or @thesimplesitelab — no shame, promise!Next week, we’re talking about how to refresh and reuse old Pins so you’re not burning out on new content all the time.✔️ Follow me here on Spotify so you never miss an episode.Until then — keep pinning with purpose! ❤️

Thursday July 10th, 2025Episode #4This week’s episode is your no-fluff guide to finally turning all that Pinterest reach into real clicks that grow your business.✨ Why you’re seeing high impressions but no clicks✨ Simple design tweaks that make your Pins stand out (and get clicked!)✨ The 3-Second Pin Test to gut-check your Pins✨ A real PBC Q&A on why people save but don’t click (and how to fix it!)✨ My favorite takeaway tip: test 3 headlines for every Pin📊 Poll of the Week: What do you struggle with most when it comes to Pin headlines? Vote here on Spotify or DM me @bodymindmoodfit or @thesimplesitelab — no judgment!💬 Join the Pinterest Business Community! If you’re not in yet, sign up today and tag me when you do — I love seeing you there.Next week, we’re talking about how to track what’s working so you can Pin smarter, not harder.✔️ Follow me here on Spotify so you never miss a Thursday drop.Until then — keep pinning with purpose. ❤️As Promised ↴CTAs you can use:Save this for later – Classic and effective, especially for tutorials or checklists.Click to read the full post – Great for blog content or educational pins.Try this idea – Works well for recipes, DIYs, workouts, or outfit inspo.Tap for details – Perfect for product breakdowns.Grab the free guide – If you’re offering a freebie or lead magnet.Pin now, come back later – Helpful for seasonal or time-sensitive content.Watch how it’s done – Encourages views on video.Shop the look – Ideal for merchants, fashion, or product-based pins.Join the challenge – Fun and inviting for fitness, mindset, or biz niches.Learn the steps – Clear and action-focused for tutorials or how-tos.The 3 Second Pin Test When you finish a Pin design, look at it on your phone and ask:👉 In 3 seconds, can I tell exactly what this Pin is about?👉 Do I know what I’ll get if I click?👉 Is the text easy to read — even when I’m squinting at it small?If not — tweak it until the answer’s yes. Your audience scrolls fast — you get 3 seconds to win them over.Pin & Plan Tip of the Week:📌 Create One Pin, Test Three HeadlinesNext time you make a Pin, don’t stop at one title. Write 3 different headlines for the same idea, and Pin them all.You’ll see which one actually gets the clicks — and it’s often not the one you think! Pinterest rewards fresh variations, so this is SEO-friendly, too.

This week’s episode is your no-fluff guide to cleaning up your boards so Pinterest knows exactly who to show your Pins to — and your strategy finally works for you.What I'm talking about on today's show:✨ Why cluttered, outdated, or too-many boards confuse Pinterest✨ How fewer, focused boards will boost your reach✨ My step-by-step Board Audit Checklist so you can do this TODAY✨ Easy SEO tweaks that actually help you get found✨ A real Q&A from the Pinterest Business Community: does deleting old Pins help? (Hint: fresh Pins win.)✨ And a simple Board Description Check-Up for quick resultsPinterest Tips + Takeaways that you can use now:Quick Board Audit ChecklistStep 1 — Check your board titles.Skip the cute but vague names. Your title is your keyword. For example, ‘Dreamy Things’ won’t get found — but ‘Minimalist Home Office Ideas’ will.Step 2 — Archive or merge boards that don’t fit.If a board doesn’t match your current offers or you haven’t touched it in years, let it go. Or merge it into a more relevant board so you keep any good Pins.Step 3 — Refresh your board descriptions.Write one or two sentences that clearly say what the board is about, using keywords people actually search for. Talk like a human, not a spam bot.Example: “Discover cozy modern farmhouse kitchen ideas, easy DIYs, and budget-friendly updates.”Step 4 — Put your best boards up front.Rearrange your boards so your highest-impact ones are at the top. If you run seasonal promos — like holiday gift guides — move those up when it’s time.Step 5 — Fill any gaps.Look at your offers. Do you have boards for each piece of what you do? If you’re a Squarespace designer, you should have boards for branding tips, website inspiration, and maybe SEO basics. Make your boards support your entire client journey.SEO Tips That Actually Work✅ Use keywords people really search for — the words they’d actually type when they’re looking for solutions. ‘DIY closet organization ideas’ beats ‘Closet Vibes 2024’ every time.✅ Put the main keyword at the beginning of your board title — it carries the most SEO weight.✅ Write your descriptions like you’re talking to your dream client. No word salad, no keyword stuffing.✅ Keep your boards alive — Pin regularly. Pinterest loves signs of life.📌 Board Description Quick-Check:Pull up your top three boards and run them through this:✅ Does it clearly explain what the board’s about?✅ Are you using real keywords your people actually search for?✅ Does it sound like you, not a robot?✅ Does it make someone want to follow that board or save Pins?✅ Is it actually up to date with what you Pin now?If you said ‘no’ to even one — update it today. Seriously, this tiny tweak keeps giving you SEO juice for months.📊 Poll of the Week: How many boards do you really have? Vote on Spotify or DM me your number @bodymindmoodfit or @thesimplesitelab — no shame!💬 Join the Pinterest Business Community! Sign up if you haven’t yet, and tag me when you do — I wanna cheer you on.Next week, we’re talking about how to get more clicks from your Pins — because reach is nice, but clicks bring the leads.✔️ Follow me here on Spotify so you never miss an episode — new ones drop every Thursday.Until then — keep pinning with purpose! ❤️

🎙 Episode Title:Stuck on What to Pin? Let’s Fix That. (10 Pin Ideas You Can Use Today)June 26, 2025Welcome back to the Pin & Plan Podcast — your go-to show for using Pinterest with purpose and building a business that lasts. I’m Lisa, your host, Pinterest Pioneer, and founder of The Simple Site Lab and Body. Mind. Mood.™In this episode, we’re tackling one of the most common blocks business owners face: not knowing what to post on Pinterest. I’m giving you 10 plug-and-pin content ideas you can use today (no fluff), plus a strategy to turn one blog post into five pieces of content.I'm also recapping the results from last week’s podcast poll and answering a real listener question from the Pinterest Business Community about why some Pins get no saves. Spoiler: It’s fixable.Want to be featured on the show? Even better — pitch yourself!Drop your questions to get featured on the show by shooting me a DM on IG @bodymindmoodfit or @thesimplesitelab, or on the PBC @bodymindmoodI’m giving you 10 plug-and-pin content ideas you can use today!✅ 10 Pinterest content ideas that work for any niche✅ The real reason you’re feeling stuck (and how to shift it)✅ The Pin checklist every business owner should be using✅ How to repurpose one blog post into five clickable Pins✅ Listener Q: “Why aren’t my Pins getting saved?” — my no-BS breakdown✅ Last week’s poll results (and yes, we’re keeping it real)Pin Process checklist:✅ Pin it to the most relevant board FIRST✅ Use a keyword-optimized title + description✅ Include your link—always, always include your link✅ Schedule it out (manually or with Tailwind)✅ Repin to 1–2 other boards over timeTurn One Blog Post into Five PinsMake your content work harder by breaking it into quotes, tips, carousels, and mini graphics. One blog = weeks of Pinterest visibility.📌 Turn 1 blog post into 5 unique PinsHere’s how:Pull a quote – bold graphicTurn 3 takeaways into a carouselList the benefits – “What you’ll learn”Ask a question as the hookDrop a stat or mini testimonialBoom—1 blog = 5 Pins = months of traffic.PODCAST POLL OF THE WEEKWhat kind of Pins do you struggle with the most?Freebie/Lead Magnet PinsProduct or Offer PinsTips/Educational PinsInspirational/Branding PinsAll of the above 😅👉 Vote on Spotify or DM me your answer on Instagram or the PBC @bodymindmood @thesimplesitelab @bodymindmoodfitInstagram: @thesimplesitelabPinterest: @thesimplesitelabWebsite: www.thesimplesitelab.com

🎙 Episode Title:Start Here: Why Pinterest Still Matters in 2025 (More Than You Think)🗓 Air Date:Thursday, June 20, 2025🎧 Episode Summary:Welcome to the Pin & Plan Podcast — your go-to show for using Pinterest with purpose and building a business that lasts. I’m Lisa, your host, Pinterest Pioneer, and founder of The Simple Site Lab and Body. Mind. Mood.™In this kickoff episode, I’m sharing exactly why Pinterest is still one of the most powerful and overlooked platforms in 2025. We’re diving into real stats, current trends, what's changed (and what hasn't), and how YOU can actually use Pinterest to grow your audience, traffic, and leads — without spinning your wheels.Plus, I’m answering a real question from the Pinterest Business Community about high impressions but low clicks — and breaking down my favorite profile-bio Pinterest tip that’ll give your account a serious upgrade.💬 Have a question for the show?Drop it in the PBC, DM me on IG @bodymindmood @thesimplesitelab, or email [email protected] to be featured on the show? Even better — pitch yourself!🎯 What You’ll Learn in This Episode:Why Pinterest’s 570M+ monthly users = HUGE opportunityThe 2025 Pinterest trends to actually pay attention toWhy Pinterest is not social media (and why that’s a GOOD thing)How long-lasting pins can simplify your entire content strategyA real question from the PBC: “Why aren’t my clicks going up?”The one profile tweak that boosts your traffic fast📌 Pin & Plan Tip of the Week:Master Your Pinterest BioGet seen and searched by the right audience with an SEO-powered, crystal-clear Pinterest bio. I’ll tell you exactly what to include check out your checklist below 👇🏻Your Pinterest bio is prime search real estate. It tells the algorithm (and your audience) who you help, what you do, and why they should click.Here’s your Pinterest Bio Refresh Checklist:Who you help – “For wellness coaches…”What you offer – “…using holistic systems to book more clients.”Add your lead magnet or freebie linkUse 2–3 keywords: “wellness coach,” “client systems,” “book more clients”CTA: “DM me ‘Yes!’ for Pinterest tips every week”Bonus Move:Pin a short vertical Featured Pin to your profile board. Make it super clickable and keyword optimized—watch those numbers shift.📊 This Week’s Poll Question:What’s your biggest Pinterest struggle?👉🏻 Vote on Spotify or DM me on Instagram @bodymindmoodfit @thesimplesitelab with your answer!✨ Connect with Me:Instagram: @thesimplesitelab @bodymindmoodfitPinterest: @thesimplesitelab @bodymindmoodWebsite: www.thesimplesitelab.comwww.bodymindmood.com👇🏻New episodes drop every Thursday — and you’re officially invited. 💻📌

Pin & Plan Podcast is your weekly audio sometimes video guide to growing your small business using Pinterest—without the stress.Hey, I’m Lisa — current and longtime Pinterest Pioneer, Squarespace pro, and founder of Body. Mind. Mood.™️ + The Simple Site Lab. I created this podcast for small business owners, who want to finally make Pinterest work for their business.Each episode, I break down: What’s working on Pinterest right nowHow to plan smarter (not harder)Business resources and tools that actually save time and moneyAnd real Q&As from the Pinterest Business CommunityThink of this show as your chill but powerful business podcast — full of creative ideas, strategy, and the occasional “Pinterest myth bust.”Whether you’re DIYing your content, website or building a business that scales, this is your space to get real about business growth and visibility.➡️ Hit follow and tune in every Thursday to start pinning with purpose and planning with confidence.