PODCAST · business
The PMU Marketer Podcast
by Jake Randolph
Want to learn how to grow your beauty business? Welcome to the PMU Marketer Podcast, hosted by Jake Randolph, one of the top marketers in the beauty industry. He brings you ground-breaking marketing and business advice, tactics, and strategies to help you reach your full potential. Jake has helped thousands of entrepreneurs grow their businesses and conquer their goals! Find show notes and more information at https://pmumarketer.com/
Episodes
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#79 Elevate your Beauty Business! Expert Advice with Jake Randolph and Amanda Breuer
Welcome to the Beauty Boss Podcast! Join us as we uncover the secrets to success in the beauty industry, whether you're running a permanent makeup business, a salon, or anything in between. Get ready for expert tips, insider insights, and game-changing strategies to take your beauty business to…
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#78 Mastering the Beauty Business: Exclusive Tips from Jake Randolph and Emily Joy!
Don't miss the EPIC interview with PMU sensation Emily Joy! Learn top strategies to stand out in the PMU market, create captivating content, and build strong client relationships. Unveil the secrets to skyrocket your career in the world of PMU! You'll discover the top strategies to stand out in…
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#77 Unlocking Beauty Business Success: The Best Tips You've Never Heard
Join me and Tony on an exciting journey to level up your PMU game! We're here to drop some serious knowledge bombs that will revolutionize your business. To achieve unparalleled success, embrace the climb and persist through challenges. Avoid comparing yourself to others and focus on your unique...
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#76 Avoid These Top 5 Facebook & Instagram Ad Mistakes to Boost Your Permanent Makeup Business
Welcome to our exclusive podcast, we bring invaluable insights on avoiding the most common mistakes made in permanent makeup and salon marketing campaigns. Whether you're a seasoned salon owner or just starting out in the beauty business, this podcast is a goldmine of knowledge that will help you...
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#75 How To Get More Permanent Makeup Clients
Get ready to be blown away as Kathy shares her remarkable journey and priceless advice on transforming potential clients into loyal bookings. And there's more! In this episode, you'll learn: 💡 The genius technique of leading with questions to transform potential clients into loyal bookings. 💡…
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#74 7 Ways to Grow Your Beauty Business
Hey there, beauty bosses! Ready to transform your permanent makeup or salon business into a thriving powerhouse? You've landed in the right place! We're all about sharing juicy tips, fun insights, and nifty tricks to help you skyrocket your business. So sit back, grab a cup of coffee (or your...
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#73 How to Scale Your Beauty Business | Salon and Spa Growth Tips w/ Carole Dezarn
Get ready to supercharge your salon or spa business as we sit down with Carole, our esteemed guest and industry expert, in this thrilling podcast episode. Dive into the world of diversification, as Carole unveils the secrets to creating multiple revenue streams and leveraging advertising...
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#72 How a Permanent Makeup Artist Earned Her First $10k Month
Grayce was a struggling permanent makeup artist who just hit her first $10k month in business! She shares how her business took off after hiring a PMU Marketer. As a specialist in microblade powder brows and combination brows, Grayce initially struggled with marketing her business, only receiving...
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#70 Top 3 Mistakes Beauty Businesses Make in Marketing & Business
Looking to improve your beauty business's bookings and avoid common mistakes? Tony and Jake share valuable insights on how to avoid these mistakes and maximize your business's success. If you're a beauty professional looking to increase bookings and improve your sales process, this video is a...
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#69 Is the Economy Hurting the Beauty Industry?
In this episode, we dive deep into the journey of a successful permanent makeup artist who, despite facing numerous challenges, managed to turn her business around and generate over $15K in sales in just one month! In this episode, you'll learn: The common challenges faced by permanent makeup...
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#68 What a PMU Artist Wishes She had Known 4 years Ago | Sokkha Va's Journey from New PMU Artist to Beauty Boss
I met Sokkha Va in 2018 when she was just starting her permanent makeup business in Boston, and I had the pleasure of helping her with marketing while watching her grow from a new artist to a PMU trainer! She now has multiple employees and is a highly-rated permanent makeup trainer! She joins me…
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#67 Solo PMU Artist to Beauty Boss (Marketing Tips for Salons)
When Brittany moved her permanent makeup business to Las Vegas 5 years ago, she didn't know anyone! Now she has over 15 team members and does permanent makeup training! In this episode, we discuss salon and permanent makeup marketing tips, managing a team, and more!
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#66 Starting a Business with Nothing with Meaghan Bird
Imagine losing everything in a disaster and trying to start a business the next week. That's exactly what permanent makeup artist & trainer Meaghan Bird did during Hurricane Harvey in 2017. In this episode, we discuss the mindset, tactics, and strategies it took to go from having nothing to…
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#65 How to get 15 bookings in 4 days using Permanent Jewelry!
Join Jake Randolph as he interviews Taylor, a new permanent jewelry artist about her journey from never owning a business to getting 15 paying clients her first week in business! If you are interested in learning this amazing new profitable service, then visit...
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#64 The Skin Games Competition for Permanent Makeup Artists!
So excited to announce that for the first time EVER, The Skin Games is opening up a category for permanent makeup! Stephen from The Skin Games joins me today to discuss the benefits of joining, how to enter, and some of the AMAZING prizes we are giving out to the winners! I'll be speaking live...
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#63 Permanent Jewelry - A New Trend That Can Increase your Business 25% Instantly!
Have you ever heard of permanent jewelry? It's a quickly growing trend that has over 160 million views already on Tik Tok alone and has been featured on the news all over the world already! With permanent jewelry, you can increase a typical beauty client's value by 25% in only 10 minutes. For...
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#62 How to Sell Your Business & Key Mistakes to Avoid (EVERY Business Owner Needs to See This)
EVERY business owner will eventually have to stop doing best (from old age, death, other opportunities, etc).... BUT most of them won't be able to sell their business and walk away with a fat paycheck. This is why I brought on business exit expert Jessica Fialkovich! In this podcast, we cover…
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#61 How To Build a Beauty Business System to Double Your Profits
The biggest issue I see with small businesses is that they have no systems in place that allow them to scale. Everything they do takes too much time and then they get burned out. In this episode, I discuss how to build a system with my client Marla. She's been using my new system for over a year...
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#60 Advanced Beauty Marketing & Advertising - PMU Artist Reveals How She Had a 400% Increase in Business after Lockdown
Imagine being a service-based business and being on lockdown for 12 months... Well, that's what happened to a permanent makeup artist named Katie. After that, she managed to QUADRUPLE her business, and has grown bigger than ever. I've known her for a while and have been BLOWN AWAY by her…
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#59 Is the Permanent Makeup Industry in Danger? PMU Veteran Robin Hays REVEALS ALL!
Is the Permanent Makeup Industry in Danger? In this episode, I interview industry tycoon Robin Hays. She's been one of my highest requested guests on the show and she holds NOTHING BACK when discussing all things PMU related. Get your notebook ready to take notes on this one because there are so...
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#58 She QUIT Her Job! Top Success Tips for BIG PROFITS in the Beauty Industry.
MUST-LISTEN: This interview is full of amazing info on how to go from a struggling business owner to VERY profitable. Harmony Blunt is a permanent makeup artist who struggled to get more clients for years and was on the verge of going out of business. Fast forward to now - and she has quit her...
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#57 Scaling Multiple Global Brands with The Sugar Queen
Join Jake Randolph & Lina Kennedy AKA The Sugar Queen. She is the founder and president of Alexandria Professional®, the global leader and authority in body sugaring hair removal systems In this VALUE-PACKED discussion, you'll learn: ✅ Her secrets to growing multiple global beauty brands ✅ The…
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#56 Salon Growth Strategies with Savannah Rae
Want to learn how to grow a salon and manage a team? Savannah Rae is a salon owner in Destin, FL She moved to the area a few years ago and knew nobody. Despite these circumstances, she quickly grew a team of great stylists and very profitable salon business. In this interview, we discuss her...
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#55 How To Get 50+ Beauty Appointments Per Month
50 permanent makeup bookings sounds like a dream for many, but in this interview, I dive into the EXACT process that led this artist to that situation. She's consistently been getting over 50 bookings per month this year and we share EXACTLY how you can too. We discuss content, sales, IG Reels…
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#54 What the heck is SEO?? EXPLAINED for Small Businesses
"SEO" is a term that gets thrown around a lot, but most people don't really understand what it even means. I'm Jake Randolph and I've helped thousands of beauty businesses grow across the world. Today I'm going to give you the rundown on SEO and what you should be doing for it for your small...
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#53 Should You Do Discounts?
Are discounts harmful or helpful? This is a VERY popular topic since so many of you are needing to get more clients but are not sure whether or not discounts are going to help you do that. In this episode, I dive into the pros and cons of using discounts + the biggest mistakes I see with them. If...
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#52 Jake's Top 9 Keys to Beauty Business Success
After working with thousands of beauty businesses, I've decided to compile my top 9 success tips for growth and marketing. Let me know which piece of advice is your favorite! Want me to help you grow your business? Visit https://www.pmumarketer.com/ to learn more.
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#51 STOP Sabotaging Your Success Today
What sets my successful business owner clients apart from the unsuccessful ones? In this episode, I do a deep dive into the factors that lead to either being successful or self-sabotaging our success. I'm Jake Randolph and I've helped over 5000 small business owners grow and succeed in the past 5...
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#50 BOOKED Up in 6 Weeks! PMU Artist Reveals Blueprint to Her Success
Kim is a permanent makeup artist who struggled to make any money in her first year of business. After seeing tons of testimonials about me, she decided to invest in my process. It's been 6 weeks and she's now completely booked up! Thankfully, she was willing to share her secrets about how she got...
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#49 What 40 Years of Business Experience Taught This Permanent Makeup Artist
Want to learn the secrets of growth from a 40-year business veteran? SPCP Board member Molly Klipp brings MASSIVE value in this episode. We discuss marketing, sales, business growth hacks, and more! This might be the BEST podcast I've ever recorded. I'll let you be the judge of that.
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#48 Finances, Investments, & Marketing with Amanda Breuer
In the beauty industry, so much energy is spent on how to make money... But nobody is talking about investments, how to handle that money, or how to make it grow. Welcome, Amanda Breuer to the show - she discusses all of the above and more in this value-packed podcast! She's a 7 figure beauty...
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#47 Experienced Salon Owner Reveals the Keys to Staying Booked Up
Do you want to be consistently booked up in your beauty business? Today my good friend Polly is sharing how she used her experience as a salon owner to get her permanent makeup business booked up quickly. Be ready to take notes on this one!
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#46 [MUST-LISTEN] 3 Ways to Ensure Your Business Fails
Are you looking to sabotage your business so that it fails? - OF COURSE NOT! But so many of you are without even realizing it. This is probably the BEST podcast episode I've ever released, so I'm excited for you to listen!
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#45 Can You Handle Your Goals?
We all have goals and dreams, but there is something very important you need to do before you even get to that point. In this episode, Beauty Business Marketer Jake Randolph has a heart-to-heart conversation about the reality of most of our goals and how to avoid some critical mistakes.
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#44 The 5 Money Burning Business Mistakes You're Probably Making!
This episode is a WEALTH of great info! Jake and Tony discuss the 5 biggest mistakes beauty business owners are making in sales. If you want to grow your business, then stop what you're doing and LISTEN UP! Who will benefit from this podcast? - Small Business Owners - Entrepreneurs - Beauty...
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#43 The Power of Flexibility
This is the first of a new series called Thursday Tea with Jake! Today I discussed the impact flexibility can have on your business, why most people don't succeed, and the main thing I've been struggling with lately. To learn more about how I can help you grow your business, go to PmuMarketer.com
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#42 Boost Bookings During the Holidays with These Awesome Tips
In this episode, I bring on my friend Tony Cruz, a master sales trainer, to discuss growing businesses during the holidays, crafting offers, and more! He is a sales trainer in the real estate industry, but he also helped grow his wife's beauty business. Stick to the end for a very special sneak...
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#41 How to Use E-commerce to Expand Your Income
E-Commerce is a huge opportunity that has been rapidly growing the past few years. As the past year has shown us, it's not smart to rely on a single source of income (that can get shut down). In this interview, I bring in Katie Allen (owner of Lash Artist Box) to discuss the operational side of...
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#40 Is Fall The BEST Time of the Year for Ads?
Is the Fall season the best time of the year to run ads? In this episode, marketing expert Jake Randolph shares his experience with the different seasons in business and how they can DRASTICALLY impact your profits. If you want to know how to plan your marketing for the year, then you definitely...
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#39 Advertising, Marketing, & Sales Advice with INKJI
In this value-packed interview, I discuss Instagram growth strategies, advice on selling, and never before heard tips on advertising. My interviewer, INKJI (@inkji.co), is a business owner and coach in Calgary, AB. She's a rising star in the permanent makeup industry and I'm lucky to call her my...
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#38 How to Kickstart Your Business Growth (and why it's slow now)
Has your business slowed down recently? Are you having trouble gaining traction in your marketing? I'm going to explain 3 reasons why this is happening and how to fix it. If you are looking to grow your business, this video will really help. I've helped thousands of small business owners and I...
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#37 How to Multiply Your Income with Sara Anderson
Want to increase the profits of your small business? I interviewed beauty boss Sara Anderson (@LashLiftStore) about her journey from solo business owner to 7 figure CEO. She shared so many great business and marketing tips like time management, work-life balance, and more! Book a free marketing...
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#36 Crafting Content that Converts with Jenna Leigh
Are you just randomly posting pictures of your service or product and "hoping" that people will book? In my latest coaching call, I brought on Jenna Leigh, a UK academy owner and business coach to discuss how to craft content on social media that converts people from interested to paying clients....
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#35 Selling a Luxury Service with a Poverty Mindset
Can you successfully grow a luxury service-based business (for example, the beauty industry) with a poverty mindset? I'm going to be analyzing some ridiculous Facebook group posts I've seen lately and why you should 100% be careful about who you take advice from... After working with thousands of...
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#34 Did Facebook BAN Before & After Pictures?
Did Facebook ban before & after pictures? Listen up as Jake dives into the rules of Facebook advertising, how to get your ads approved, things to avoid so you don't get your account shut down, and more! Jake Randolph is an Advertising Agency owner who has spent over 20 million dollars in ads the...
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#33 How to Prevent New iOS Updates from Hurting Your Ads
Apple recently released a huge iOS update that made some significant impacts to Facebook and Instagram advertising. After talking with my rep from Facebook about it, I decided to bring you the latest info, summarize the new updates, and give you 3 ways to overcome them so that you can run...
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#32 Productivity Overhaul & How to Get More Free Time
We all want the freedom that being our own boss brings us, but the harsh truth is that oftentimes we can actually feel enslaved to our own business. I'm going to share my life-changing revelation on what productivity really means and how my new habits help me to make more of an impact AND have…
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#31 How TORTURE Helped My Business Grow: My Life-Changing Story
I know this title sounds crazy, but it's a TRUE STORY and you need to listen to this. I've gone through some tough experiences in the military, but it's helped me to become mentally stronger. I want to share my experience with you and teach you how you can use the same exact mindset shift to...
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#30 Do You Need a Website? - The SHOCKING Truth
Should you spend money or time on a website or wait? What are the qualities you should look for in a great website? What's a landing page? These are all questions I answer in this episode! If you enjoy this, leave me some feedback on Instagram @pmumarketer
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#29 A Warning about Marketing Scams & How to Avoid Them
STOP before you fall for that marketing trick. I'm going to tell you the horrible truth about what's going on in this industry so that you don't fall for it too. This is a MUST-LISTEN episode. My name is Jake Randolph and I've worked with thousands of beauty business owners around the world and I...
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ABOUT THIS SHOW
Want to learn how to grow your beauty business? Welcome to the PMU Marketer Podcast, hosted by Jake Randolph, one of the top marketers in the beauty industry. He brings you ground-breaking marketing and business advice, tactics, and strategies to help you reach your full potential. Jake has helped thousands of entrepreneurs grow their businesses and conquer their goals! Find show notes and more information at https://pmumarketer.com/
HOSTED BY
Jake Randolph
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Frequently Asked Questions
How many episodes does The PMU Marketer Podcast have?
The PMU Marketer Podcast currently has 78 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The PMU Marketer Podcast about?
Want to learn how to grow your beauty business? Welcome to the PMU Marketer Podcast, hosted by Jake Randolph, one of the top marketers in the beauty industry. He brings you ground-breaking marketing and business advice, tactics, and strategies to help you reach your full potential. Jake has helped...
How often does The PMU Marketer Podcast release new episodes?
The PMU Marketer Podcast has 78 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The PMU Marketer Podcast?
You can listen to The PMU Marketer Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The PMU Marketer Podcast?
The PMU Marketer Podcast is created and hosted by Jake Randolph.
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