The Podcast Report
by Paul Colligan
Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker.His first book on Podcasting came out 2 years before the iPhone. He's been playing this game for awhile . In The Podcast Report, Paul shares what's really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. No hype, just facts and a way of looking at this new media for the powerful disruptor that it is.
Episodes
-
Why Downloads Are a Dying Metric (And What to Track Instead)
The Podcast Report: Why Downloads Are a Dying Metric (And What to Track Instead) In this solo "walk-and-talk" episode from, Paul Colligan reflects on his recent induction into the Podcasting Hall of Fame and tackles the industry's obsession with the most misleading metric in the business: The...
-
Publish, Pair, Promote: The Strategic Framework for Podcast Success
Discover how understanding the purpose, byproducts, and long-term goals of publishing, pairing, and promoting your podcast can unlock new levels of success. Paul Colligan breaks down this strategic framework, revealing how these three essential activities contribute to building an audience,...
-
Don't Use AI to Do Your Show—Use AI to Make It Better
How podcasters can harness the power of AI to enhance their shows rather than just replace the human element. He emphasizes shifting the focus from what AI can do for you to what you can achieve with AI tools, encouraging podcasters to consider new possibilities that were previously out of reach....
-
Revolutionize Your Podcast Workflow w AI: Introducing the Future Proofed AI Bypass Machine (TM)
Paul Colligan delves into how to leverage AI to simplify and future-proof your podcast production. Introduction of the Future Proofed AI Bypass Machine, a framework designed to automate and streamline the podcasting workflow by bypassing unnecessary steps. The importance of allowing AI to handle...
-
Podcasting in 2024: Embracing AI, YouTube Trends, and Staying Relevant
Paul Colligan welcomes Dave Jackson from the School of Podcasting to discuss what podcasters need to know to succeed in 2024. They dive into the evolving landscape of podcasting, exploring how YouTube's push into the space and the rise of AI tools are shaping the industry. Paul and Dave offer...
-
Dominating Podcast Movement 2023: Seven Insider Tips for Podcasters
Paul Colligan shares seven essential strategies to help you dominate Podcast Movement 2023 in Denver. From prioritizing hallway conversations over attending sessions to the importance of asking the right questions, Paul provides actionable advice to ensure you maximize your experience at this...
-
Navigating the Future of Podcasting: AI, YouTube & Cutting Through the Noise
On today's episode of the podcast report, we discuss three themes: AI, YouTube, and noise in podcasting. AI will revolutionize cameras and sound quality, YouTube is a major player in the podcasting world, and we address the issue of noise in the industry. Stay tuned for future episodes. Thanks…
more -
5 Things About Podcasting That Can Bring Big Entrepreneurial Jumps
Podcast Monetization is seldom about the ads. If you're an entrepreneur thinking about Podcasting, here are 5 things to consider.
-
How To Leverage How Little Facebook Has Done For Your Podcast
Despite the excitement about the Facebook Podcast updates for late 2021, they will do nothing to help your Podcast. But, you can leverage what they've done for the sake of your Podcast. The Medium article about Facebook Consumption -...
-
Thoughts On Owning Your Own Network
When you OWN the network, Facebook going doing doesn't matter, YouTube demonetizing you doesn't matter, Spotify running in and out of favor doesn't matter. What matters is what you do with your content, with your network. Be smart with it P.s., this is MUCH bigger than owning the URL or someone...
-
Podcasting Beyond Tracking: Embracing Audience Connection in the Age of Apple's Private Relay
Exploring why Apple's iCloud Private Relay isn't killing podcasting and why podcasters should shift focus from unethical tracking practices to building genuine audience connections. Paul Colligan discusses the minimal impact of Apple's privacy features on podcast analytics and emphasizes the...
-
The Podcast Promise Of Value For Value
There is a new thing in Podcasting ... so new, it's getting the name "Podcasting 2.0." There are some very exciting things about it. In this episode, I chat about the concept of "Value For Value." It's pretty exciting. Here are some of the links that matter. I'll update the notes and webpage...
-
Impact Versus Downloads And The Mindset Scorecard
You want MORE than downloads from your Podcast - here's why. Part 8 in an 8-part series about The Podcast Partnership Mindset Scorecard. You can get your copy at http://HeadsUpTuesday.com CLAIM=4069214ba7668f856f4ad7484e76619967f115b6=CLAIM
-
Assets Versus Episodes And The Mindset Scorecard
Yes, it's true, the "show about nothing" has lots to teach us about the best possible kind of Podcast content. Part 7 in an 8-part series about The Podcast Partnership Mindset Scorecard. You can get your copy at http://HeadsUpTuesday.com
-
Content Versus Sound Quality And The Mindset Scorecard
A story about an influencer named Martin Luther King Jr. and how his message of a dream needed better audio. And, part 6 of 8, of our series on the Podcast Partnership Mindset Scorecard. Grab your Scorecard at http://HeadsUpTuesday.com.
-
Effort Versus Strategy And The Mindset Scorecard
Is a "good heart" and effort enough to make your Podcast successful? Is the old cry of "Podcast your passions and profits will follow" a good idea? In part 5 of this 8 part series on The Podcast Partnership Mindset Scorecard (get yours at http://HeadsUpTuesday.com), Paul examines the conflict of...
-
Who Versus How And The Mindset Scorecard
The idea of "Who Not How" comes from Dan Sullivan of Strategic Coach who has leveraged that very concept to be part of 11 different Podcasts. We started the first one but love how this smart (do I dare say "Strategic"?) element has made it possible. It's part 4 of an 8-part series on the Podcast...
-
Podcast Technology And The Mindset Scorecard
Technology is here to SERVE me - not vice versa. If we figure out how to leverage the latest technology to serve our Podcast content (a tech 15+ years old), we'll do even better. It's part of The Podcast Partnership Mindset Scorecard. If you'd like a copy, you can grab yours at...
-
Podcast Seasons And The Mindset Scorecard
Podcast Seasons? I was introduced to the idea by the great Michael Hyatt and it's been a part of our Podcasting strategy pretty much from that day on. It's the second point in our Strategic Coach inspired Mindset Scorecard - and we're taking 8 episodes to talk about the 8 points. Want your copy…
more -
Business Podcast Gold and The Mindset Scorecard
As was promised in the last episode - part 1 of The Mindset Scorecard - our concept of Business Podcast Gold. If you want to grab your copy of these two documents, grab the Heads Up Tuesday newsletter which will get you access to our grand list of tools - including these two....
-
Catching Up With Dave Jackson - It's Been A Long Year
The Podcast Report is BACK - and no better way to celebrate than a simple (but hour long) catchup with friend of the show - Dave Jackson (School of Podcasting, Libsyn, Building A Better Dave, Podcast Hall of Fame, Profit From Your Podcast ...).
-
The Operation - Finishing Up The Team Clarity Matrix - Part 6 of 6
The last piece of your team is the person who makes sure it all "happens." The Operation makes sure the big picture is at play and, yes, is there to make EVERYTHING is done correctly for the bigger picture of your Podcast. This is the final episode in our Team Clarity Matrix. You can grab your…
more -
Promote Your Podcast With The Team Clarity Matrix
Once the show is done, it's time to promote your Podcast. The right person for the job will do amazing things. The wrong person will waste your time and money. Understand (and build) your Podcast Team with The Podcast Partnership's Free Team Clarity Matrix: http://teambeforetech.com/ #TeamBeforeTech
-
The Podcast Publish - Team Clarity Matrix Part 4 of 6
Publishing your Podcast is so much more than clicking a button and filling out forms. Do you know the right 7 questions to ask the team member publishing your Podcast?
-
The Edit - Team Clarity Matrix Part 3
Who is going to edit the Podcast is only the first question. What kind of tech will they use? What workflow will they follow? Who owns the projects? What happens if you have to move to another platform? TeamBeforeTech.com
-
The Talent - Team Clarity Matrix Part 2
Once you've figured out who is in charge of Strategy/Review, it's time to think about your Talent. It might not be as easy as you thought. Build your Podcast team the smartest way possible with the Team Clarity Matrix (TM) TeamBeforeTech.com
-
Your Podcast Strategy / The Team Clarity Matrix
If you have no Podcast strategy, you can't be frustrated when you have no Podcast results. No Podcast is an island. In our 15+ years of Podcasting, we've realized that everyone needs a team. The Podcast Partnership Team Clarity Matrix (TM) provides the means to understand your Podcast Team. The...
-
Where Did Tim Ferris Go Wrong? Could He Not Monetize His Podcast With Fans?
Tim Ferriss quickly killed his "fan supported" model for monetizing his Podcast. The experiment was fascinating but his quick jump back to the ad model might not be what it seems. As always, lots to learn from Tim.
-
The Future Of Podcast Hosting
The Podcast Partnership will be at Podcast Movement this year in a booth surrounded by "Podcast Hosts" all trying to outdo each other. The future of Podcast hosting is three simple things. Paul Colligan explains them in this episode.
-
The Problem With Podcoin (It's Not The Way To Make Money With Podcasting)
The promise of Podcoin is fascinating - it's "the Podcast player that pays." Listen to a Podcast, make some money. Get a new audience for your Podcast because those nice folk at Podcoin are paying them to listen to your Podcast. That's not how Podcast monetization works - at least not the kind…
more -
What Pandora Needs To Do To Win The Podcast Wars
Pandora has a shot at "winning" the Podcast wars if they do these things - correctly - and quickly ... 1 - Bring ALL the Podcasters in. 2 - Use unsold or remnant inventory to promote Podcasts. 3 - Start Thumbs Up / Thumbs Down ASAP. 4 - Invite and user curators. Rewards them. 5 - Get…
more -
The (Quickly) Coming Death of the Podcast Paywall
Yes, Luminary is charging for Podcasts - and it seems like an attractive model. With options like Spotify Premium and the like, why wouldn't we want to charge for our podcasts? The paywall premium model for Podcasting simply doesn't have a future. If we're going to sell our Podcast content, it's...
-
Facebook Algorithms Versus Podcast Realities - Where Would You Rather Market Your Content?
You have a choice of marketing your content on Facebook and paying/hoping that the algorithm will be favorable to you. You can also put that some content on a Podcast and know that 100% of those looking to get the content will, in fact, get the content. Where should you focus your efforts? Taken...
-
Don't Assume Your Podcast Competition Has A Strategy
Don't assume that your Podcast competition is doing what they're doing because they have a specific strategy. Also, never assume that if they do have a strategy, that the strategy is solid. Many things are done online in Podcasting because someone got some bad advice somewhere. Then someone…
more -
The Best Podcast Monetization Model REQUIRES Ubiquity
There has been a LOT of complaining lately about groups who take "your" Podcast and put it on "their" platform. This is what Podcasting is FOR / this is what Podcasting is about. This is why we love Podcasting. The power of Podcasting comes from being everywhere / being ubiquitous - not from…
more -
A Few Thoughts On The New Apple Podcast Pages And What They Might Mean To Podcasters
I don't have a full strategy yet for the new Apple Podcast pages, but I'm intrigued. Here's the link to Apple's Podcast Page for this episode - https://podcasts.apple.com/us/podcast/few-thoughts-on-new-apple-podcast-pages-what-they-might/id891941982?i=1000435105898 Now that Apple has produced…
more -
Can You Be A Guest On My Podcast?
Can you be a guest on my Podcast? Probably not. This Podcast explains why. Originally recorded as a Facebook Live - https://www.facebook.com/paulcolliganfan/videos/280195539537953
-
Do you want to put your videos on YouTube?
A quick look at whether or not Podcasters really want to play in the YouTube sandbox.
-
Assets Versus Episodes
Are you producing episodes - or assets? Here's are few thoughts on the difference between the two with a little math thrown in to make it interesting.
-
How The March 2019 Apple Event Should Impact Podcasts For Years To Come
A few thoughts on the March 25, 2019, Apple Special Event and what the lessons of Apple moving to a services company should be.
-
What Would Happen If Apple Launched A Free Podcast Hosting Service?
What would happen if Apple launched its own free Podcasting hosting service atop already existing free iCloud accounts? There is real precedence for this in this history of free hosting accounts (could happen on Google Drive or Microsoft OneDrive too). With Spotify's acquisition of Anchor (also a...
-
Why Are There SO MANY Podcast Myths?
We hit Podcasting Myths on the Podcasters' Roundtable last night. Why are there so many Podcast myths? Here's the episode at YouTube - https://www.youtube.com/watch?v=TnAaD4EkcDk
-
Just What Can We Learn From Podcast Stats? The Podcast Report Episode #165
We're putting together our monthly stats reporting for our clients around here and I thought I'd share a few ideas about Podcast stats and what we can learn from them. Spoiler Alert: It's a lot more than download numbers. Links mentioned: The Medium Article -...
-
Spotify Versus Pandora And Our Podcasting Audiences - The Podcast Report Episode #164
I'm still pondering the implications of the #InfiniteDial 2019 report and I've got a few thoughts on Pandora versus Spotify and our Podcast audiences. Will be curious to hear what you think.
-
My (Brief) Thoughts On The #InfiniteDial 2019 Report - The Podcast Report Episode #163
The yearly Infinite Dial Report is my Superbowl. We'll examine more specifics later - but the numbers continue to fascinate - and continue to go up. You can download the entire #InfiniteDial report at https://www.edisonresearch.com/infinite-dial-2019/
-
New Realities Of Video Podcasting - The Podcast Report Episode #162
Video podcasting is going to become a thing again - and it's going to get bigger - and it's part of why Spotify bought Gimlet. Frank's Audio Podcast - https://itunes.apple.com/us/podcast/your-next-million/id1364729629?mt=2 Frank's Video Podcast -...
-
New Rules At Apple Podcasts Connect - The Podcast Report Episode #161
There are some new rules at Apple about Podcasts Connect. You better heed them, and here's why ... "For clarity, you must not aggregate (or permit any third-party to aggregate) analytics information provided to you by Apple as part of the Content Analytics Service with other content providers'...
-
Tales Of A Bad Podcast Producer - The Podcast Report Episode #154
I handed over control of my Podcast last season to someone else. It didn't go well, and it WAS MY FAULT. I didn't know what I wanted. Now I do ...
-
Spotify To Buy Gimlet Media - The Podcast Report InbetweenISode
Spotify to buy Gimlet Media is the buzz all over Podcast land these days. In this InbetweenISode (yeah, I need another name), Paul examines the what, the so what, and the now what of this situation. Original Facebook live that this was taken from -...
-
The Who, Not The How, Of Podcasting - The Podcast Report Episode #153
Podcasting is so fun and so "easy" that it's often our path to look at "how" we do something in Podcasting. May I suggest that we should, sometimes, look at the "who?" Dan Sullivan's many Podcasts - https://strategicpodcasts.com/ My Podcast Book - http://HowToPodcastBook.com
About this show
Paul Colligan (and everyone else at The Podcast Partnership) leverages tech to increase reach. He's the author of the #1 Top Selling "How To Podcast" book Podcast Consultant, Executive Podcast Producer, and Keynote Speaker.His first book on Podcasting came out 2 years before the iPhone. He's been playing this game for awhile . In The Podcast Report, Paul shares what's really working in the Podcasting industry and freely gives the Podcast Strategies that WORK. No hype, just facts and a way of looking at this new media for the powerful disruptor that it is.
Hosted by
Paul Colligan