PODCAST · business
The Podcaster's Journey
by Kaleb Stock
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return. If you’ve ever asked yourself: “Is this even worth it?” “Why isn’t my audience growing?” “How do I actually make money from my podcast?” You’re in the right place. I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out. The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business. Season 2: The 90-Day Podcast Business Growth Challenge For the next 90 da
Episodes
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Your Podcast Isn’t Broken — You Are | E. 037
Episode Summary: If your podcast feels like a grind with no payoff, the problem may not be the podcast — it may be you. In this episode, Kaleb reflects on the top lessons from his first 36 episodes and 12 clarity calls with podcasters at various stages of their journey. The conclusion? Most...
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I Built a Podcast System… That Broke Me | E. 036
Episode Summary: In this raw, reflective solo episode, Kaleb opens up about the unexpected emotional toll of his 90-day podcast sprint. An experiment meant to create clarity, momentum, and a replicable system for podcast growth. Instead, it brought something else: resistance, fatigue, and a...
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You Might be Doing Podcast Ads Completely Wrong | E. 035
Episode Summary: In this episode of The Podcaster’s Journey, Kaleb tackles one of the biggest questions new podcasters face: Is paying for podcast ads worth it — or is organic growth the smarter move? Drawing from Reddit case studies, ad platform results, and expert data, he breaks down the true...
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E. 034 - Why My Old Repurposing System Burned Me Out—and How I’m Fixing It
Episode Summary: Podcast promotion shouldn’t be punishment, but for a while, that’s exactly how it felt. In this episode of The Podcaster’s Journey, I open up about the burnout I experienced after trying to repurpose every episode into a dozen pieces of content across every platform. Even though…
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E. 033 - Why the 7-11-4 Rule Matters for Podcasters (and Why You Can’t Afford to Ignore It)
Episode Summary: Have you ever felt like your podcast episode should be doing more for you? You’ve done the hard work — planning, scripting, recording, editing — and then it’s time to promote. But instead of feeling momentum, you feel stuck. In this episode, Kaleb introduces a simple but powerful...
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E. 032 - Podcasting for Profit? Trusting the Process When Results Feel Far Away
Episode Summary: In this episode of The Podcaster’s Journey, Kaleb shares a behind-the-scenes look at what it’s really like to build a podcast-centered business when the results feel far away. From staying late on clarity calls to sowing seeds of trust without immediate payoff, this episode is an...
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E. 031 - Marketing a Podcast Like a Business (My Promotion Plan)
Episode Summary: Publishing your podcast isn’t the finish line—it’s the first step. In this episode, I share what I’ve learned after months of publishing without a clear strategy and what it’s looked like for me to shift from a “publish and pray” approach to a more intentional, builder-minded...
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E. 030 - I’m Not Where I Thought I’d Be — But I’m Not Done Yet
Episode Summary: This episode isn’t about hype — it’s about honesty. In this 10-episode check-in, I get real about where I am versus where I thought I’d be at this point in the 90-day podcast growth challenge. I unpack my expectations around audience growth, revenue goals, and momentum — and how...
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E. 029 – The Power of Saying No: Why I Turned Down a $1,200 Gig to Build a Flywheel, Not a Funnel
Episode Summary: Have you ever said yes to something that paid well but pulled you further from your long-term goals? In this episode, I get honest about a decision I made this week that shifted everything—I turned down a $1,200 freelance gig. Not because the work wasn’t great, and not because I...
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E. 028 - Turning Listeners Into Leads: The 3 Fixes Most Podcasters Miss
Episode Summary: Is your podcast just adding to the noise—or is it actually helping your business grow? In Episode 028 of The Podcaster’s Journey, I’m breaking down how I restructured my show after 25 episodes of shouting into the void. No leads, no momentum—just more content. Sound familiar?…
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E. 027 - The Next 10 Framework: Monetize Without a Big Audience
Episode Summary In this episode of The Podcaster’s Journey, Kaleb opens up about being in the messy middle of his podcasting journey—no longer a beginner, but not quite “there” yet. He introduces the Next 10 Framework, a 3-step approach to start monetizing your podcast—even with a small audience....
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E. 026 - The 90-Day Challenge: Transforming My Podcast Into a Business Asset
In this episode, I’m reflecting on the first 25 episodes of my podcast and making a crucial shift: treating my podcast like a business. Over the next 90 days, I’ll document everything—growth strategies, revenue tracking, and workflow optimization—so you can follow along and transform your podcast...
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Season 2 Trailer: Why I’m Rebuilding Podcast Builders (and Taking You With Me)
Welcome to Season 2 of The Podcaster’s Journey — and let me be real with you, this is a total reset. After 25 episodes, I realized I needed to pause and rethink how to make Podcast Builders a real, income-generating business — without burning out in the process. In this new season, I’m taking on…
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E. 025 - You’re Working Too Hard on Your Dream (And It’s Holding You Back)
If you’re feeling stuck and wondering why your hard work isn’t getting the results you want, I have a theory: You’re working too hard on your dream—but on the wrong things. A few years ago, I went all in on my music career. I shut down my teaching studio, poured everything into songwriting and...
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E. 024 - Why Failure is the Foundation of Success
Episode Summary: Failure isn’t the enemy of success—it’s the foundation of it. In this episode of The Podcaster’s Journey, I share my personal experiences with failure, perfectionism, and learning to let go of unrealistic expectations. From my journey in music to launching Podcast Builders, I’ve...
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E. 023 - Why Hitting Record Feels Impossible (And How to Fix It)
Episode Summary: Struggling to hit the record button for your podcast episode? You’re not alone. In Episode 23, I share my personal struggle with creative blocks, perfectionism, and procrastination—and how I'm pushing through to hit the record button. We’ll explore: • The hidden reasons behind...
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E. 022 - From Dreamer to Doer: Making Your Creative Ideas a Reality
Episode Summary: Have you ever had a big idea—something that excited and inspired you—only to see it fade away because you didn’t follow through? If that sounds familiar, you’re not alone. In this episode of The Podcaster’s Journey, I share my personal struggle with staying consistent and how…
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E. 021 - From Chaos to Control for Creative Entrepreneurs - Interview with Carl Pullein
Episode Summary: In this episode of The Podcaster’s Journey, Kaleb dives into an enlightening conversation with Carl Pullein, a celebrated time management guru and author of Your Time, Your Way. Carl shares his journey, from humble beginnings organizing revision timetables to becoming a leader in...
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E. 020 - Journal Entry #2 - Raw Insights from 20 Episodes
Episode Summary: Welcome to Episode 20 of The Podcaster’s Journey! Every 10 episodes, I sit down for an open and honest journal entry to reflect on the highs, lows, and lessons learned. In this milestone episode, I share my experiences from the past 10 episodes, focusing on challenges, workflow...
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E. 019 - Balancing Creativity and Sustainability in Podcasting with Moses Kabandana
Episode Summary: Welcome to The Podcaster’s Journey! In this episode, Kaleb is joined by podcasting educator and content creator Moses Kabandana to explore how podcasters can build sustainable workflows and avoid burnout. Moses shares his journey from content creation to podcasting and reveals…
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E. 018 - How NOT to Use Social Media for Your Podcast (Lessons from My Journey)
Episode Summary: Welcome to The Podcaster’s Journey! In this milestone episode, Kaleb reflects on the first 90 days of his podcasting journey and the lessons learned from missing his goal of reaching the top 25% of podcasts. He candidly shares insights into his social media strategies, what went...
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E. 017 - Pro-Level Podcast Recording: Mic Tips, Remote Recording, and Workflow Hacks
Episode Summary: Welcome back to The Podcaster’s Journey! Have you ever wondered how to level up your podcast audio quality to sound like a pro? In this episode, Kaleb shares practical tips and actionable advice to help podcasters at any level achieve better audio quality. Drawing from personal...
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E. 016 - Mastering Storytelling for Podcasters: How to Tell Stories That Captivate
Episode Summary Welcome back to The Podcaster’s Journey! Have you ever felt like your stories don’t land, leaving you frustrated or doubting your ability to connect with others? Kaleb opens up about the art of storytelling, sharing personal struggles and practical tips for captivating an…
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E. 015 - Dancing with Imposter Syndrome: Overcoming Self-Doubt in Your Podcasting Journey
Welcome back to The Podcaster’s Journey! In this episode, Kaleb talks about a challenge every creative faces: imposter syndrome. Inspired by a conversation with Anthony, Kaleb explores how to stop “fighting” imposter syndrome and start “dancing” with it, using self-doubt as fuel rather than fear....
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E. 014 - Unlocking Creativity: Overcoming Blocks and Finding Your Flow
Welcome to The Podcaster’s Journey! In this episode, Kaleb explores the journey of creativity, addressing its ups and downs, from inspiration to creative blocks. Discover how intrinsic and extrinsic motivations drive creativity, and learn practical tools to embrace imperfections, set boundaries,...
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E. 013 - The Compound Effect: Small Steps, Big Podcasting Wins
Episode Summary: Welcome to The Podcaster’s Journey! In this episode, Kaleb delves into the power of the compound effect and how small, consistent actions can lead to significant growth in your podcasting journey. Drawing from personal experiences and insights from Darren Hardy’s book The…
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E. 012 - How I Let Fear Drive and What It Taught Me
Welcome to The Podcaster’s Journey! In today’s episode, I reflect on a pivotal moment where I let fear dictate my decision-making. Through this story, I uncover the importance of facing discomfort and embracing growth, even in challenging situations. I share insights on overcoming intimidation…
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E. 011 - How a Breakthrough Led to 230 Podcasting Leads
Episode Summary: Welcome to The Podcaster’s Journey! In this episode, Kaleb shares a game-changing breakthrough that redefined his podcasting approach. Discover how he engaged over 230 leads for his new podcast cohort by stepping out of his comfort zone and focusing on audience-driven solutions....
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E. 010 - Reflecting on the Journey: My First 10 Episodes as a Podcaster
Episode Summary: Welcome to The Podcaster’s Journey! In this landmark 10th episode, Kaleb takes a moment to reflect on his journey so far. Throwing out the usual format, he dives into an honest self-interview, discussing the most challenging aspects, biggest lessons, and fulfilling moments from…
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E. 009 - Laying the Foundations (3/3): Building a Brand Identity for Your Podcast
Episode Summary Welcome to The Podcaster’s Journey! In this episode, Kaleb wraps up the three-part mini-series on laying the foundations by focusing on building a brand identity for your podcast. Kaleb explains what brand identity is and breaks down simple, actionable steps to establish one for...
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E. 008 - Laying the Foundations (2/3): From Passion to Purpose - Crafting a Creative Life w/Anthony Do
Episode Summary In this heartfelt episode of The Podcaster’s Journey, Kaleb sits down with Anthony Do to uncover the path from passion to profit in the creative industry. They dive deep into Anthony’s journey, from overcoming self-doubt to embracing a minimalist lifestyle that fuels his…
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E. 007 - Laying the Foundations (1/3): Navigating Uncertainty - Lessons from the Lockdowns w/Matt Chenard
Episode Summary: In this episode of The Podcaster’s Journey, Kaleb interviews his business coach, Matt Chenard, to discuss the challenges of navigating uncertainty in entrepreneurship, especially during the COVID-19 lockdowns. They cover key strategies for maintaining faith, mental resilience…
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E. 006 - Tools and Tips for Streamlining Your Podcast Workflow
Episode Summary: In Episode 6 of The Podcaster’s Journey, we jump into the tools and strategies that can help you streamline your podcast production process. From budget-friendly microphones and headphones to editing software and hosting platforms, I walk you through the equipment I use to make...
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E. 005 - How to Find Your Niche and Build a Lasting Podcast
Episode Summary: In Episode 5 of The Podcaster’s Journey, we dive into one of the most essential steps for any podcaster: finding your niche. Whether you’re a brand new podcaster or you’ve been in the game for a while, identifying your ideal niche is crucial for building a sustainable and…
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E. 004 - How to Start a Podcast Without Breaking the Bank
Episode Summary: Welcome to The Podcaster’s Journey! In this episode, we dive into actionable steps on how to start a podcast on a budget. Many people think they need expensive gear and a fancy studio to get started, but that’s just a myth. We’ll discuss affordable gear, tools, and software to…
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E. 003 - Why Authenticity Is Your Superpower in Podcasting
Episode Summary: Welcome to The Podcaster’s Journey! In this episode, I explore why authenticity is the key to building a successful podcast. We’ll dive into the importance of being true to yourself in a crowded market, how staying authentic helps you connect with your audience, and why your…
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E. 002 - Overcoming the Struggles I Faced Before Starting My Podcast
Episode Summary: Welcome to The Podcaster’s Journey! In this episode, we dive into the struggles I faced before launching my podcast—from imposter syndrome to technical hurdles. We’ll explore how to push past self-doubt, make progress over perfection, and find your voice in a crowded market. Stay...
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E. 001 - Why I’m Committing to 100 Podcast Episodes (Before Checking Metrics)
Episode Summary: Welcome to The Podcaster’s Journey! In today’s episode, we dive into the reasons behind my commitment to creating 100 podcast episodes before even looking at my metrics. We explore the overwhelming number of podcast uploads, the importance of consistency, and how I plan to break...
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ABOUT THIS SHOW
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 da
HOSTED BY
Kaleb Stock
CATEGORIES
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Frequently Asked Questions
How many episodes does The Podcaster's Journey have?
The Podcaster's Journey currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Podcaster's Journey about?
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return. If you’ve ever asked yourself: “Is this even worth it?” “Why isn’t my audience growing?” “How do I actually make money from...
How often does The Podcaster's Journey release new episodes?
The Podcaster's Journey has 38 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Podcaster's Journey?
You can listen to The Podcaster's Journey on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Podcaster's Journey?
The Podcaster's Journey is created and hosted by Kaleb Stock.
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