PODCAST · business
The PR Pod
by Brooke Burns
The essential public relations podcast for budding PR professionals. Bringing you expert tips for working in PR and finding your niche.Each episode I chat to top PR specialists and industry insiders to provide practical advice on mastering common PR tasks, guidance on career development as well as insight into the PR industry. Hosted by Brooke Burns and featuring a collection of clever peeps. www.theprpod.com
Episodes
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How to get journalists to respond to a pitch
Pitching to media and securing coverage is one of the most common things we do in PR but, it can take some time to start doing this effectively. If you haven't had much success in converting your pitches to coverage in newspapers or magazines, you’re not alone. Someone who has been on the…
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Lessons I've Learned... With Leading Luxury Travel And Lifestyle PR Expert Jennifer Hawkins
Jennifer Hawkins is a trailblazer in the PR industry. She’s the CEO of not one but two integrated agencies in the US – Hawkins International PR and Maverick Creative - which specialise in PR, social and digital execution in the luxury travel, wellness, lifestyle and hospitality sectors, among...
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Working In PR Overseas - Australia & England
Ever dreamed of taking your PR career to Australia or England? As the world starts to reopen, there’s never been a better time to shake things up with an exciting overseas PR adventure. And if Australia or England are on your hit-list, this will give you insight into some of the opportunities…
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Creative Mailers That Spark Action
Looking for a way to make your product stand out when it arrives in the hot little hands of journalists or influencers? Sick of sending out products and getting little to no response from the recipient, let alone a social media post or media coverage? There's a good chance you're missing some...
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Sector Specialist: Book Publicity
Is reading one of your favourite hobbies? Does the thought of being able to work with your favourite authors, shape the trajectory of a book release or getting your hands on the latest page-turners before anyone else, spark joy? If so, consider a career in book publicity. Veteran book publicist...
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Intern to Entrepreneur with Karen Eck
Ever wondered what it takes to make it in the fast-paced world of television publicity? Or how to build your own PR agency from the ground up? Karen Eck went from ABC intern to globe-trotting international media manager before starting her own publicity agency, Eckfactor, almost two decades ago.…
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Why Brands Should Care About Wikipedia
Do you use Wikipedia in your brand strategy? If not, now might be the right time to start. To discuss why, I'm joined by Rhiannon Ruff, Wikipedia expert and co-founder of digital brand reputation agency Lumino. Rhiannon has been helping brand managers and communication specialists get the most of...
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PR Pathways: From Virgin Atlantic to United Nations with Belinda Gurd
From Virgin Atlantic in Australia and the US to various tenures at the United Nations in New York, Paris and Amsterdam, Belinda Gurd has held some impressive communications roles which would make most of us (me included...) a little green with envy. In this episode, she shares how she steered her...
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Become a Superstar PR Account Manager
Are you looking to transition into the role of a PR Account Manager? Already in the position but would love to know how to gain a competitive edge to make your mark? Expert PR trainer and mentor, Amanda Little, has been running PR training courses for more than a decade, helping emerging PR...
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Improving Your Creativity
Have you ever felt like creativity just wasn’t your strong suit? Are you someone who struggles when it comes to developing ideas or problem-solving? My guest, Wade Kingsley, is an expert creative wrangler and has helped thousands of people tap into their creative side. He shares his simple tips…
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Managing The Domestic PR For An International Brand
Landing a new job that requires you to be responsible for the domestic PR for an international brand can be a little daunting. How do you start making a name for yourself and your brand, in your market? Julie Jarratt has been the Communications Director for Cathay Pacific Airways in the Americas...
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How To Get Into PR With Zero Experience
Want to pivot into a public relations career? Don't have any PR internships or work experience under your belt? My guest, Winston Chang, just did that and there's no reason why you can't either. Find out how he transitioned from a high school teacher to a PR professional and what his secrets to...
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Writing A Blog
Blogs are a useful tool for building a brand's credibility and authenticity on a particular topic but creating an engaging, compelling blog takes a little practice. Former journalist and General Manager of Ovato Communications, Kerrie Murphy, shares insight on integrating keywords, the value of...
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Become More Productive And Focused
The public relations sector is fast-paced. Burn-out is real. It is incredibly easy to feel like you're getting lost under a mountain of tasks and deadlines and for creativity and strategy to go out the window. Wendy Cole, a productivity expert from iMastery, teaches how you can set up your work...
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What To Expect Working In A PR Agency
Do you want the inside scoop on what life is like working in a PR agency (the things they don't tell you at college/university)? This episode covers why PR agencies are utilised by companies, the services they provide plus gives you an overview of some of the industry jargon you will need to…
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Media Training
You may have crafted the perfect pitch and managed to secure an interview for your spokesperson but if they can’t communicate the key messages succinctly, navigate challenging questions or come across as an engaging interviewee, all that hard work can be lost. Shelly Horton, a well-known…
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Integrating Social Media Into A PR Strategy
If you want to produce maximum exposure for an announcement, you should be utilising a brand's social media channels to communicate those messages alongside your media relations activity. Allira Carroll from Tonic PR and I provide a quick overview of how you can leverage these channels…
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Building Media Relationships
The key to building media relationships according to Kerrie Murphy, General Manager of Ovato Communications and former journalist, is research, research, research. This episode explores why research is so important, what you should consider before establishing new media connections, the…
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Managing Your Mental Health
Public relations has a reputation for being a competitive industry and it's easy to fall into the pattern of feeling compelled to push yourself beyond your limits. Many of us feel we need to balance workplace expectations with client expectations and our own personal professional expectations and...
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Creating Compelling Content From Technical Data
Nicole Smith, Senior Global Communications Officer at the International Rescue Committee in New York, is responsible for developing programs that amplify the voices of women around the world among many other things. She is often required to translate complex technical information and data from...
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Sector Specialist: Aviation PR
As Cathay Pacific's Communications Director for The Americas, Julie Jarratt wears a lot of hats as an aviation PR specialist. She's responsible for the internal and external communications for the region, as well as corporate social responsibility, community engagement, stakeholder management and...
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Leveraging Trends For Media Coverage
Whether it's to secure media coverage, inform strategic campaign decisions or build your credibility as an industry insider, trends are a powerful resource to harness. Jennifer Hawkins, Founder and President of Hawkins International PR and Catherine Colford, Managing Director of sister...
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Social Media Reporting
Naomi Ross from Sydney Design Social joins me to provide a succinct overview of the elements you should include in a social media report. Naomi also discusses the value of reviewing historical data and trends, the point at which your results should inform a strategy review, plus why you should...
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Developing Thought Leaders
Developing a spokesperson into an industry-respected thought or opinion leader can benefit the brand awareness of a company immensely. To explore why, I'm joined by Samantha Dybac, founder of The PR Hub and podcast host of Influence Unlocked. We cover the challenges and opportunities of…
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How To Excel At Event Management
Learn the art of planning and executing a successful PR event from Anna Stark and Tahira Matthews from PR agency, Stark Matthews. Discover insider tips to ensure it's smooth sailing on the day, find out the best way to keep track of tasks and responsibilities plus they reveal the one thing they...
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Creating Effective Campaigns For Non-Profit Organisations
Working with non-profit organisations can be some of the most fulfilling work you do within public relations. Debra Sobel, Managing Partner at Verity London, a purpose-driven, strategic communications agency, knows this more than most. Her team has worked with many non-profit organisations and...
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Sector Specialist: Health PR
Boutique agency Palin Communications has been one of Australia's leading health PR specialists for more than 20 years. General Manager Karina Durham joined the company in a junior position and now, 14 years later, is the General Manager. In this sector specialist episode, Karina shines a light on...
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Creating Company Culture
Company culture can be the reason people are attracted to join a company, why they stay at a company for a long period of time, as well as why they leave. So it makes sense that you would want to invest time and energy into creating an environment that engages, motivates, and rewards employees....
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Creating a PR Proposal & Budget
Discover how to turn a vague campaign brief into a comprehensive PR proposal and budget. If you've just started working as a freelance publicist or have been tasked with managing new business proposals at your agency, this episode will provide you with a succinct overview of what a client will...
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Managing a Guest List & RSVPs
Securing the right type and the appropriate number of people to attend your event can be challenging if you've not had much experience in it. This guide walks you through what you should consider when creating an invite list, tips for ensuring you get the number of people you're aiming for, when...
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Sector Specialist: Television Publicity
From studying a non-communications degree to becoming Head of Publicity at two of Australia's five public and commercial broadcasters, Jo'an Papadopoulos is one of the country's most experienced television publicity professionals. In this sector specialist episode, Jo provides an outline of what...
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Managing a Social Media Budget
If you want a quick, thorough, and practical overview of how to manage a social media budget, you're in the right place. Naomi Ross from Sydney Design Social joins me to discuss the one thing every social media ad campaign should have, how you can measure the impact and success of an ad, what…
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Tips To Improve Your Writing
Whether it's emails, newsletters, media releases, social media pieces, opinion pieces, or bios, writing is a huge part of what you'll do every day in PR. The better you are at writing, the more likely you'll achieve cut-through when you pitch to media and the more engaging your media releases or...
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Managing A Product Drop
Product drops. Media drops. Media send-outs. Creative mailers. Press kits. Whatever you call them, this episode deep-dives into why putting product in the hands of media or an influencer can be great for your brand. It also covers the elements you should think about when creating your concept and...
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Creating an interview schedule for a brand spokesperson
If you have been granted interviews with a brand spokesperson, they will expect you to deliver a polished, well thought-out schedule, execute it seamlessly on the day and problem solve your way through any delays, challenges or issues. In this episode, former publicist and now talent agent Corey...
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Creating visual content for social media
In a world where people are saturated with content and offerings from social media accounts, it's hard to generate cut-through. We have a fraction of a second to capture someone's attention when they're scrolling through a social media feed and it's the imagery people stop for. So, how do we make...
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How professional development can help your career
Regardless of whether you're in a job you love or have your eye on another opportunity, it's important to reflect on your existing skill set and consider how you can become a better PR practitioner. Is there more value you could add to yourself, your team or your company right now? Are there…
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How to increase your followers on Instagram and Facebook
Increasing the number of engaged followers on Instagram and Facebook is a goal for most people managing social media accounts on behalf of a business. The real value in growing your followers is to do it in a way which is authentic, so you create an army of engaged brand advocates and not just...
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Sector Specialist: Music PR
From single and album launches to music festivals and the personal PR for musicians, life is far from boring as a music publicist. Two of Australia's most accomplished music publicists, Rina Ferris and Val MacIver, worked at record labels for many years but now work for themselves, managing the...
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How to create an event budget
No idea how to put together an event budget? They're not the most glamorous of documents but they sure are one of the most important when it comes to events. Tess Hodgkinson from Sydney events and floral design studio The Style Maison joins me to give you an overview of the various elements you…
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Writing a spokesperson bio
Condensing someone’s professional career into one paragraph and making it compelling can be challenging. You want a bio to be informative and engaging and to do that well, you need to your research. Allira Carroll from Tonic PR joins me in this episode to discuss how long a bio should be, what...
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Preparing for a PR internship
Internships are essential to have under your belt and will be one of the first things employers look for on a CV when they are hiring for graduate positions. In this episode, I'm joined by Anna Stark and Tahira Matthews from Stark Matthews to discuss what you can do to give yourself an edge in…
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A guide to crisis management
Crises look different for each business. Something that may cripple one company may not affect another as much. Regardless of the size of your business, you should assess what could impact it enough for your sales/reputation/offering to be affected and create a plan to minimise those effects as...
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Dos and don'ts of accompanying talent to TV and radio
Does the thought of taking a spokesperson or talent to a live interview at a radio or television station fill you with anxiety? Or perhaps you can't wait to do it but are unsure what happens once you arrive and want to feel more comfortable with the whole experience. Either way, you'll benefit…
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Tips for Landing a PR Job
Want to know how to stand out among hundreds of other candidates when applying for a job? Andie Crawford from Alt/Shift joins me to share tips for tailoring your CV, nailing your cover letter plus navigating gaps in your experience and skills. You'll find a summary of the information featured in...
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Are influencers right for your campaign?
Want to know if influencer marketing is something you should be considering for your brand or client? Not sure how to evaluate what value influencers can actually add or what is considered a good return on investment? Allira Carroll from Tonic PR and I share some simple steps to help you…
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8 Tips For Writing Social Media Captions
Do you spend as much time preparing your research to write social media captions as you do a media release? You should.... Your social media copy will be read by hundreds, if not thousands of people so it's a unique opportunity to get them engaged with a particular message from your brand or...
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Sector Specialist: Beauty PR
You don't have to be obsessed with makeup to be a great fit for Beauty PR and to share why, I'm joined by Anna Stark and Tahira Matthews from Stark Matthews. We also discuss whether choosing a PR sector at the start of your career is advantageous, what a day in the life of a junior Beauty PR...
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Creating Invitations for PR Events
Learn event insider tips for creating invitations that make a mark. Event and floral styling specialist Tess Hodgkinson from The Style Maison shares her insight for three different invitation types and provides tips to execute each of them. Plus, we cover what kind of information your invitations...
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How To Be A Great People Manager
Being a good manager of people is challenging, let alone being an effective one. Hayley Cole and Gabby Sigelski from Australian PR agency Stellar join me to discuss the attributes and practices that make a great manager, plus we give you 7 tips to getting the most out of your team. You'll find a...
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ABOUT THIS SHOW
The essential public relations podcast for budding PR professionals. Bringing you expert tips for working in PR and finding your niche.Each episode I chat to top PR specialists and industry insiders to provide practical advice on mastering common PR tasks, guidance on career development as well as insight into the PR industry. Hosted by Brooke Burns and featuring a collection of clever peeps. www.theprpod.com
HOSTED BY
Brooke Burns
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Frequently Asked Questions
How many episodes does The PR Pod have?
The PR Pod currently has 69 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The PR Pod about?
The essential public relations podcast for budding PR professionals. Bringing you expert tips for working in PR and finding your niche.Each episode I chat to top PR specialists and industry insiders to provide practical advice on mastering common PR tasks, guidance on career development as well as...
How often does The PR Pod release new episodes?
The PR Pod has 69 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The PR Pod?
You can listen to The PR Pod on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The PR Pod?
The PR Pod is created and hosted by Brooke Burns.
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