The Press Office with KateCo. PR
by KateCo. PR
Welcome to The Press Office with KateCo. PR, the podcast that gives you an exclusive and unfiltered look behind the scenes of the Australian media landscape and public relations industry. It is the perfect podcast for those dreaming of a career in PR, are aspiring journalists or simply just obsessed with all things digital and traditional media.
Episodes
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MINI - Reflections and Highlights from 25 Episodes of PR Insights
In the season finale of The Press Office, host Marisa Jayne is once again joined by Kate Keane, Founder & Director of KateCo. PR, for a special reflection on the highlights of Season 5. Over the past 25 episodes, we've had incredible guest interviews and shared invaluable insights into the world…
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The Power of Portfolio Careers with Hannah Furst
Join host Marisa Jayne for an inspiring conversation on portfolio careers with Hannah Furst on The Press Office with Kate Co. PR! Hannah, a freelance marketer specializing in social and content strategy, podcaster and writer, shares her journey and insights into the world of portfolio careers....
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MINI - Career Pathways into Public Relations
In this week's episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR, for an insightful discussion on the pathways into the PR industry. Building on the previous episode with Sarah Baker from LCI Melbourne, this conversation explores whether a...
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Creative Entrepreneurship and Communications Courses with Sarah Baker from LCI Melbourne
During this week's episode of The Press Office with KateCo. PR, join host Marisa Jayne as she interviews Sarah Baker from LCI Melbourne on the secrets to creative entrepreneurship! Join the duo as they discuss the landscape of higher education, the power of creative entrepreneurship and the...
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MINI - Crafting the Perfect PR Plan
In this week's mini episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR to build on the previous episode with renowned journalist Kim Wilson. Following Kim's insights into her experiences with publicists, Marisa and Kate delve deeper into the...
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Navigating PR-Journalist Relationships with Kim Wilson
During this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by renowned Melbourne Journalist Kim Wilson to explore the ever-evolving relationships between a publicist and a journalist. With over 25 years of experience in news, features, and lifestyle reporting, Kim...
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MINI - Is all PR good PR?!
In this week's mini episode of The Press Office, host Marisa Jayne is joined by Kate Keane, Founder & Director of KateCo. PR, to dive into the age-old question: Is all PR good PR? Building on the previous episode with Andrew Mackinnon, CEO of The Taboo Group, this episode unpacks the complexities...
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The Power of Provocation in Brand Experience' with Andrew MacKinnon, from The Taboo Group
On this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by Andrew Mackinnon, Group CEO of The Taboo Group in a conversation all about brand experience! Fresh from his thought-provoking presentation at SXSW in Austin, Texas, Andrew delves into the theme of "TABOO by...
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MINI - The Role of AI & ChatGPT in Public Relations
Explore the impact of AI in PR with the latest mini episode of The Press Office, hosted by Marisa Jayne and Kate Keane of KateCo. PR. Building from a point in the previous episode with journalist Donna Demaio, this episode delves into how AI is revolutionizing the media industry and how exactly…
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The Modern Life of a Freelance Journalist with Donna Demaio
Embark on an engaging exploration of modern journalism with Donna Demaio on this week's episode of The Press Office! As an esteemed journalist transitioning seamlessly across radio, TV, print, and social media, Donna shares insights from her multifaceted career journey. Join host Marisa Jayne as...
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MINI - Crafting the Perfect PR Event, Guest List & Seating Chart
Learn the art of curating the perfect guest list with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode builds on our previous discussion with Tiffany Farrington, an expert on all things EVENTS. Join Kate and...
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The Ultimate PR Party Checklist with Tiffany Farrington from Social Diary
Join us on this week's episode of The Press Office with KateCo. PR as host Marisa Jayne welcomes Tiffany Farrington, the mastermind behind Social Diary. With 20 years of events expertise, Tiffany shares her insights on crafting the perfect PR party. Throughout the episode, learn all about the...
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MINI - The Power of Influencers
Learn all about influencer marketing and gifting strategies with the latest mini episode of The Press Office, featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode is on the back of our previous episode with Taryn Williams, an expert in influencer…
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Navigating the Influencer Marketing Landscape with Taryn Williams
In this episode of The Press Office with Kate Co. PR, host Marisa Jayne is joined by the dynamic Taryn Williams, founder and CEO of The Right Fit, The Influencers Agency, and #Gifted. Delve into the world of influencer marketing with a true industry trailblazer. Discover the origins of Taryn's...
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MINI - The Stylist's Role in PR
Step into the world of styling and PR with the latest mini episode of The Press Office featuring host Marisa Jayne and Kate Keane, Founder and Director of KateCo. PR. This episode delves into the pivotal role stylists play in shaping public relations strategies, an aspect that a publicist may not...
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Why Uniform Dressing is in Fashion with Anthea O'Connor
Today, on The Press Office with KateCo. PR, host Marisa Jayne is joined by fashion icon and stylist Anthea O’Connor. Anthea's illustrious career spans over a decade as the former Melbourne Editor of Vogue Australia and now as a sought-after fashion stylist. In this episode, Anthea delves into...
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MINI - Mastering Media Strategy in PR
Dive into the intricate world of media strategy in PR during this mini episode of The Press Office with hosts, Kate Keane, Founder and Director of KateCo. PR and Marisa Jayne. This conversation follows the episode with media buyer Elise Hedley Dale. In this episode, Kate and Marisa dissect the...
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Traditional media isn’t dead with Elise Hedley Dale
In this week’s episode of The Press Office with Kate Co. PR, host Marisa Jayne delves into the world of traditional media and integrated marketing campaigns with Elise Hedley Dale, the founder of media buying agency Media Words. Elise shares her wealth of experience working with A-list clients…
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MINI - The Importance of Celebrity and Influencer Gifting
Join Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne for a conversation on the pivotal role of celebrity and influencer gifting in PR strategy. Throughout the episode, Kate and Marisa delve into contra versus paid gifting and the importance of aligning brand values with gifted...
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Spotted on the Hadids: Celebrity Fashion Placements with Rochelle Gregory of Rocky Rafaela
In this week's episode of The Press Office with KateCo. PR, host Marisa Jayne sits down with the creative visionary Rochelle Gregory, founder and designer of Rocky Rafaela. Int his episode, Rochelle dives into her fashion design journey, from narrowly missing out on a prestigious New York...
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MINI - When Social Media Meets PR
In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne delve deeper into the world of social media marketing following the previous interview with special guest Nat Welfare from SZN social. Marisa & Kate discuss their own experiences with...
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Unlocking the Secrets of Viral Social Marketing with Nat from SZN Social
In this week's episode of The Press Office with Kate Co. PR, host Marisa Jayne sits down with Nat Welfare, the creative genius behind SZN Social, a premier marketing agency shaking up the scene in Melbourne. With a client roster boasting the likes of Aje Athletica, Novo, and Tony Bianco, Nat and...
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MINI - Finding Unique PR Hooks
In this mini episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne discuss previous guest Rachelle Unreich's publicity strategy for her book, 'A Brilliant Life: My Mother's Inspiring Story of Surviving the Holocaust.' Rachelle utilised a number of PR...
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From Journalism to Author: Rachelle Unreich's Journey of Personal Storytelling
In this week's episode of The Press Office with Kate Co. PR, we welcome a guest we've eagerly awaited since our early days - celebrated journalist turned author, Rachelle Unreich. Known for her work in prestigious publications like Harper’s Bazaar, Elle, and the Sydney Morning Herald, Rachelle…
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MINI - Authenticity on Social Media
In the first-ever mini-episode of The Press Office, Kate Keane, Founder & Director of KateCo. PR, and host Marisa Jayne break down the idea of authenticity on social media. The conversation stems from our previous episode with Bessie Kay, who discussed all about being authentic to herself when it...
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Finding Abundance: Navigating Career Transitions with Bessie Kay
In this episode of The Press Office with KateCo. PR, we sit down with Bessie Kay, a former professional dancer turned TV producer and the now founder of Abundance the Movement. Bessie's journey has been one of diverse career transitions, highlighting the importance of aligning work with personal...
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Behind the Epic PR Events with Kate Keane
Today on The Press Office with Kate & Co. PR, host Marisa Jayne is joined by the visionary founder and director of Kate & Co. PR, Kate Keane. With over a decade of experience, Kate Keane has been at the forefront of the PR industry, steering the agency to new heights of innovation and success. In...
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Behind the TikToks with Luke & Sassy Scott
In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne sits down with none other than Luke and Sassy Scott, the iconic Melbourne brothers who have taken the TikTok universe by storm. Get ready to dive headfirst into their captivating journey as we uncover hilarious...
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Culinary Creativity with Georgina Damm from Damm Fine Food Co
In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne is joined by event extraordinaire Georgina Damm, the owner and director of Damm Fine Food Co. A trailblazer in the catering and events industry, Georgina's journey is one of passion, purpose, and creativity. With a...
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Instagrammable Events with LENZO’s Elleni Pearce
In this week's episode The Press Office with Kate & Co. PR, host Marisa Jayne, sits down with a very special guest - Elleni Pearce, the brilliant mind behind the renowned event and creative agency, LENZO, as well as the innovative preserved floral brand, Everbloome. You've probably seen LENZO's...
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Aussie Publicists in New York with Rachel Collister
In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne sits down with Rachel Collister, a former publicist of the agency who has just embarked on fulfilling one of her biggest career goals - forging a PR path in New York City. Rachel is now living her dream in the iconic...
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Content Creation with Jordan Turner
Welcome back to another episode of The Press Office with Kate & Co. PR, with today’s episode featuring Jordan Turner, the creative force behind Mr Turner. Mr Turner is a menswear digital space that showcases Jordan’s impeccable style and extensive knowledge of the fashion world. Jordan is true...
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Fashion Influencing with Bec & Marissa from Twice Blessed
In this week's episode of The Press Office, host Marisa Jayne is joined by Bec and Marissa, the twin sisters behind the influential fashion and lifestyle platforms, Twice Blessed. With a love for fashion and styling, they have created a thriving community of followers who eagerly await their...
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Technology Meets Marketing with Sarah Seddon
Welcome back to The Press Office with Kate & Co. PR, where today, host Marisa Jayne is joined by Sarah Seddon, the mastermind behind Cite 360 and founder and director of Sabre Collective. Sarah is a true visionary, leveraging technology to overcome challenges. During the Covid-19 pandemic, she...
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Marketing and Communications with Astrid Kelaher
In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne is joined by Astrid Kelaher, a true trailblazer in the marketing industry. From her career at Treasury Wine Estate, where she revolutionized the Yellowglen brand for a younger demographic, to her role at Lavazza,...
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Miss World Australia to Media Maven with Erin Holland
In this episode of The Press Office with Kate & Co. PR, we are thrilled to welcome Erin Holland as our special guest. Erin is a talented content creator, brand ambassador, and media personality who has made a remarkable impact in the media industry. Erin burst onto the scene as Miss World...
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News Reporting with Christie Cooper
Welcome back to The Press Office with Kate & Co. PR where today, host Marisa Jayne has the privilege of chatting to Christie Cooper, a renowned reporter from 7 News and Sunrise. Christie shares her insights and advice for both aspiring journalists and publicists, offering a behind-the-scenes look...
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Sports Journalism with Megan Hustwaite
In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne has the pleasure of sitting down with Megan Hustwaite, a prominent journalist in the world of sports media. Megan is passionate about, and has long championed, women’s sport and women in sport, namely the WNBL where...
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Beauty PR and Content Creation with Iantha Yu
Welcome back to The Press Office with Kate & Co. PR, where we're joined today by the talented and accomplished Iantha Yu. Iantha is a freelance beauty editor who has made a name for herself in the beauty industry through her exceptional work and keen eye for detail. In this episode, Iantha shares...
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Empowering Social (Media) Change with Maria Thattil
In this episode of The Press Office with Kate & Co. PR, host Maria Jayne chats with Maria Thattil, a media personality, influencer, content creator, author, writer, presenter, and former Miss Universe Australia. Maria uses her platform as a force for social change, and we discuss her impactful…
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Digital Lifestyle Media with Carina Rossi
In this week's episode of The Press Office with Kate & Co. PR, host Marisa Jayne has the pleasure of speaking with Carina Rossi, the Editor of 9Product Reviews. Carina has had an impressive career in the media industry and shares her journey to where she is today, from her role as Style and…
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Fashion Media and Magazines with Justine Cullen
Welcome to this week’s episode of The Press Office with Kate & Co. PR, where host Marisa Jayne sits down with Justine Cullen, the current CCO at True North Media and Editor in Chief at InStyle Australia. Justine truly needs no introduction to any of those with an interest in the fashion industry,...
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Fashion Media, Influencing and Blogging with Kate Waterhouse
Welcome back to The Press Office with Kate & Co. PR, where we are thrilled to be joined by the talented and beloved Kate Waterhouse. Kate is a well-known media personality, fashion blogger, and writer who has made a name for herself in the Australian entertainment, racing and fashion industries....
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Lifestyle Journalism with Sangeeta Kocharekar
Welcome back to another episode of The Press Office with Kate & Co. PR. Today we are joined by the Lifestyle Editor of POPSUGAR Australia and The Latch, Sangeeta Kocharekar. Sangeeta has had a really interesting career trajectory in the world of journalism, finding her way to Sydney from the US…
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Fashion Brand PR and Marketing with Caz Rowland from Cazinc the Label
In this week's episode of The Press Office with Kate & Co. PR, we are joined by girl-boss, designer to the stars and also a long-term client of the agency, Caz Rowland from Cazinc the Label. Caz launched Cazinc the Label in 2018, setting out to create items for a useful, wearable wardrobe that…
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Talent Management and Tik Tok with Pru Corrigan
In this week's episode of The Press Office with Kate & Co. PR, we are joined by renowned PR expert and talent manager Pru Corrigan. Pru spent 22 years in the Fashion, Beauty & Lifestyle Public Relations industry, before December 2022, when she decided to close her PR & Events division at One...
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The Queen of Social Media with Jacqui Felgate
In this week's episode of The Press Office with Kate & Co. PR, we are joined by Jacqui Felgate, one of Australia’s best-known personalities with close to 20 years of experience across print, radio and broadcast media. Jacqui is currently the fill-in host of the top-rating 3AW Breakfast program…
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Influencing and Content Creation with Nikki Phillips
It is officially the Season 3 finale of The Press Office with Kate & Co. PR and to celebrate, we just had to invite the very best in the influencer and media business, Nikki Phillips. Before being one of the top followed creators on social media here in Australia, Nikki first started out as an...
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Public Relations with Daniella Sorace and Amanda Grainger
In this week's episode of The Press Office with Kate & Co. PR, we host our very own Daniella Sorace, General Manager - Culture & People and Amanda Grainger, General Manager - Strategy & Marketing. It has been an exciting year at Kate & Co. PR and the pair reflect on some of their highlights over...
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Online Content with Holly Berckelman from Stellar and Body & Soul
On this week’s episode of The Press Office with Kate & Co. PR, we are joined by Holly Berckelman, the Social Media and Online Producer for Body & Soul and Stellar. This episode is particularly insightful for those studying media and communications or journalism as Holly shares how she got her…
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About this show
Welcome to The Press Office with KateCo. PR, the podcast that gives you an exclusive and unfiltered look behind the scenes of the Australian media landscape and public relations industry. It is the perfect podcast for those dreaming of a career in PR, are aspiring journalists or simply just obsessed with all things digital and traditional media.
Hosted by
KateCo. PR
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