PODCAST · business
The Pricing on The Cake
by Courtney Deagon
Courtney Rogers is an award-winning Pricing & Sales Coach with a passion for helping women in business price confidently and profitably.In this show, she'll share the insights, tips, and skills you need in order to charge what you're really worth, use consumer behaviour to boost your sales, and gain the mindset you need to grow a profitable, successful business with confidence.
Episodes
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Ep 28 - Building your Self-Promotion Muscles: Why You Need to be Visible to Achieve your Potential
In this episode, I chat with Renee Shea about how we can build our self-promotion muscles - the ability to share and communicate what we do and what we’re great at. We as women often get stuck in putting our hands up for leadership positions, through internalised beliefs and societal pressure…
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Ep 27 - The Winner Is...
In this episode, I chat with Mel Wojtas about why applying for awards is important and essential for your business, no matter your stage or industry. We cover the basics of awards, how it can help you grow your business, and ways to use awards to improve the way you run your business (even if you...
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Ep 26 - Money, Money, Money
In this episode, I chat with Bec Dillon-Hensby about money - but not the things we normally associate with money. We go deeper into why women struggle with money, the messages we receive from society, and, even more importantly, how we CAN achieve our financial dreams - even if we’re starting…
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Ep 25 - Passion Prevails: From Lawyer to Entrepreneur
In this episode, I chat with Lucrezia from Blogging for New Bloggers. Purely by accident during her struggles getting pregnant, Lucrezia started blogging as a creative outlet. It quickly turned into a business, and she shared with me about what she’s learned, the challenges, and the benefits of...
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Ep 24 - Owning Ourselves in Business
In this episode, I chat with Lauren Prideaux who is a myotherapist. She shares her journey in business and expanding her business to become a feminine embodiment coach. Lauren touches on how experiencing the deeper emotions physically can transform us and how we operate in business. Lauren…
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Ep 23 - Confidence in Business: Lessons from a Stripper
In this episode, I chat with Ginger Zephyr, a travelling stripper/dancer in Australia. We talk about how she developed confidence through her career in stripping, its impact on her as a business owner, and how she is now using the lessons she's learned to help others gain confidence in their...
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Ep 22 - Mojo, Clarity, and The Myths That Hold Women Back
In this episode, I chat with Emma McQueen about her book Go-Getter. She shares her insights with us about being a woman in business, how we can easily get lost in our direction, and how her book sheds light on getting us back on track. Emma McQueen is a Melbourne-based executive, leadership, and...
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Ep 21 - Growing Your VA Business
In this episode, I chat with Rosie Shilo about the ins and outs of the VA industry. In the last few years there’s been a massive increase in VA businesses ranging from generalist work to specialising in a niche. Rosie shares with us insights into why so many women have started their own VA...
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Ep 20 - Build Your Brand, Build Your Income
I chatted with Sarah Makris about building our personal brand and how it's crucial for us as entrepreneurs. Tune in to hear expert tips from Sarah, who has helped thousands of women in professional settings and small businesses build a personal brand that makes an impact on their income.
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Ep 19 - Higher Conversions through Content that Connects
In this episode, I chat with Mel Daniels about all things CONTENT. Content is like cash flow for business growth. If it isn't being produced, growth stagnates. In this episode, Mel and I talk about content strategy, how to find your voice, and why prioritising great content is vital for growing…
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Ep 18 - How Hiring Right can make you Profitable with Paula Maidens
In this episode, I chat with Paula Maidens - Hiring & Leadership Coach.
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Ep 17 - How to Succeed with your Product Business
In this episode, I chat with Nicole de Larzac, a Product Business Coach who takes the mystery out of building a product business by helping aspiring entrepreneurs launch and scale their product businesses. She has over 20 years of marketing and consulting experience, having worked with large…
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Ep 16 - 6 Steps to have a More Profitable Year
In this episode, I take you through the 6 steps you should take at the end of a year/quarter/period, to ensure the NEXT period is even more profitable. This episode is sponsored by Path to Profit. This is my group coaching membership for women, who want to move away from overwhelm, confusion, and...
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Ep 15 - $50K to $500K in 2 Years
In this episode, I chat with Jasmine Norrie - Owner and Founder of Wicker Darling. From 2019 to 2021, Wicker Darling grew its revenue from $50K to well over $500K. Such massive growth in a short space of time is a rare thing to see in small businesses, so I wanted to talk with Jasmine about the...
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Ep 14 - How to Increase Prices for Price Sensitive Customers
In this episode, I tell you a story about a kebab shop, Subway, and a very hungry man (who happens to be a friend of mine). It was a great example of price sensitivity at play, and why there are DEFINITELY wrong ways to introduce a price increase.
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Ep 13 - Overcoming Fear and Imposter Syndrome with Georgina Bowden
In this episode, I chat with business coach Georgina Bowden. George comes from an extensive background in corporate over in the UK, and when she moved to Australia, she needed to hone in on her key strengths to rebuild a business from scratch. We talk about: - The most common mistakes women make…
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Ep 12 - 5 Tips for Creating a High End Brand
Want to charge higher/high end prices? First you need a high end brand! If you want your clients to think of your product/service as high quality, high value, and worth good money - then you need to create a brand of high quality and value. In other words, a high-end brand (and yes, this is...
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Ep 11 - Why Being a Leader Makes You a Better Business Owner with Jo Hodges
In this episode, my guest Jo Hodges - a leadership coach - and I talk about leadership, emotional intelligence, and the entrepreneurial journey. We chat about her own journey to becoming a business owner, the highs and lows, and why developing yourself as a leader of your own business is crucial...
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Ep 10 - $120 Million Dollar Art: Fair, or Outrageous
A friend recently sent me this article about a Boticelli painting that sold for $120 Million. In this episode, I talk about WHY something like art might be valued at such a high price, and how you can implement the same principles in your own business, to create a high perception of value in the...
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Ep 09 - Finding Confidence and Clarity in Your Pricing
In this episode, I talk to business coach Sarah Luthy about her journey from freelance wedding florist, to high-end business coach for women with creative businesses. We talked about: - The business journey - How to navigate massive business changes - How to know how much your clients/audience...
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Ep 08 - Discounts - Should You Use Them?
One of the most common questions I get asked is around DISCOUNTS! - Should I use them? - How much should I discount by? - Should I discount once, or at certain times of the year? In this episode, I share how business owners should think about discounts, how to use them strategically, and the...
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Ep 07 - How Hourly Rates Make Customers Resent You And How To Price Instead
In this episode, I talk to Michelle Marks - founder of Laptops and Lattes. We talked about Michelle's journey into business, the insights she gained from her former businesses, and the business-saving lessons she's learned about pricing on the way. As a former VA and graphic designer, Michelle...
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Ep 06 - 7 Hacks from Psychology that Make Your Customers Say Yes
In this episode, I share 7 insights from psychology that you can use in your business to influence your customers' decision to buy from you. This is based on a blog I wrote recently, called "5 Hacks from Psychology that Make Customers Say Yes":...
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Ep 05 - Overcoming Undercharging with Averi Melcher (Part 2)
This episode is the 2nd half of my chat with SEO specialist, Averi Melcher. In this episode we talk about how SEO can add value to your business - and of course, the more value your business has, the higher prices you can charge. A little more about today's guest: Averi is an SEO Strategist,...
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Ep 04 - Build Value with SEO with Averi Melcher (Part 1)
In this episode, I chat with SEO specialist, Averi Melcher. In this episode we talk about how SEO can add value to your business - and of course, the more value your business has, the higher prices you can charge. A little more about today's guest: Averi is an SEO Strategist, Content Marketing...
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Ep 03 - Why "Cover Your Costs" Is The Worst Pricing Advice
In this episode, I go through 7 reasons why "Cover Your Costs" is the worst pricing advice EVER. It's one of the most common responses to questions in business groups/forums when it comes to pricing. The people who share this advice are well-intentioned, but aren't pricing experts. There are many...
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Ep 02 - Why You Shouldn't Use Hourly Rates
In this video, I use the criteria for a good pricing metric to talk about why you shouldn't use hourly rates in your business. This is based on a blog post I wrote last week on this very topic - give it a read! https://www.courtneydeagon.com/articles/why-you-shouldnt-use-hourly-rates You can also...
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Ep 01 - The Stiving Value Table
In this episode, my good friend Sally (from Fit With Sally) go through an exercise known as the Stiving Value Table. This is a framework designed by world-renowned pricing expert, Mark Stiving. This framework can be used by any business, and can be done on your own, or with your team. Please…
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The Pricing on The Cake: Podcast Trailer
The Pricing on The Cake Podcast is almost here! Set to drop in September, 2020. This show is hosted by Courtney Deagon, a pricing expert with a passion for helping women price profitably and confidently. Episodes will feature tips and insights from Courtney, inspiring entrepreneurs, and other...
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ABOUT THIS SHOW
Courtney Rogers is an award-winning Pricing & Sales Coach with a passion for helping women in business price confidently and profitably.In this show, she'll share the insights, tips, and skills you need in order to charge what you're really worth, use consumer behaviour to boost your sales, and gain the mindset you need to grow a profitable, successful business with confidence.
HOSTED BY
Courtney Deagon
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Frequently Asked Questions
How many episodes does The Pricing on The Cake have?
The Pricing on The Cake currently has 29 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Pricing on The Cake about?
Courtney Rogers is an award-winning Pricing & Sales Coach with a passion for helping women in business price confidently and profitably.In this show, she'll share the insights, tips, and skills you need in order to charge what you're really worth, use consumer behaviour to boost your sales, and...
How often does The Pricing on The Cake release new episodes?
The Pricing on The Cake has 29 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Pricing on The Cake?
You can listen to The Pricing on The Cake on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Pricing on The Cake?
The Pricing on The Cake is created and hosted by Courtney Deagon.
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