The Principals

The market is sending mixed signals, and your sellers are starting to feel it. In this two-part episode, Ashley and Tanya tackle one of the most psychologically demanding situations in real estate: what to do when your listing sits.From setting expectations at the listing appointment to structuring your weekly communication cadence, the girls break down exactly how to stay unfireable — even when the market isn't cooperating. They get real about price reductions (why the "slow bleed" works, when it doesn't, and what it actually signals to other agents), the difference between a pricing problem and a property condition problem, and why no showings is the loudest feedback you'll ever get.They also go beyond the basics — diving into split-testing ad incentives on social media, the truth about assumable mortgages, why Zillow Showcase might be selling you to neighbors rather than selling your listing, and some genuinely creative event marketing ideas that could change how you think about a stale property entirely.If you've ever wanted to fire yourself from a listing before your seller could, this one's for you.

Mike, with Grecco O'Neil Wealth Strategies, discusses insurance

Laurin and Ashley worked their way through the alphabet on the stories that have went to their experience as agents.

With so many options and demands on your success… Where should you focus your social media energy for maximum impact?

Vanessa Van Edwards studies the science of people and gave us a masterpiece in captivate! 

Applying "win big" framework to get to know your hosts

Laurin and I discussed some of the best and worst additional terms we've seen landlords add to their leases over the years

How to fail at almost everything and still win big- this basic and entertaining read is a must for people nurturing a high locus of control 

 Erica with EM Inspections guides us through the new Wind Mitigation Report

Laurin and I discussed some of the best and worst additional terms we've seen landlords add to their leases over the years.

Understanding the contract to lease and the exclusive right to lease listing agreement

Looking to firm-up your plan of action? Do you wonder if you're time is best used towards your goals? This episode reviews the best practices for planning your day to ensure a remarkalble life. 

N-Z : coastal construction control line, insulation disclosure, lead-based paint disclosure, housing for older persons, rezoning contingency, lease purchase, pre-closing occupancy, post closing occupancy, sale of buyers property, backup contract, kick out clause, sellers attorney approval, buyers attorney approval

PACE, appraisal,credit related to buyer broker compensation , short sale, seller agreement to credit buyer's broker, insurance, mold, interest bearing account, as is, right to inspect, defective drywall 

HOA to FHA/VA

Back to the basics as we review the condominium rider and best practices

Back to the basics as we look at how contracts remain competitive in winter 2025

Exploring 2025's wins and losses 

unpacking the Mike Ferry seminar…

How to navigate love and real estate when you are competing with your partner

Givers gain… Let's explore some creative ways to serve your sphere

Lighthouse point Coconut Creek and more

3 considerations w a marketing bonus

Professionalism and communication 

Snapshots of our favorite cities and their quirks 

Our favorite tech to get started in Real Estate and manage the daily demands 

How to get out of your own way- using Realtor magazine's recent article on mindset 

Broker owner of Remax Services in Boca Raton shares, insides on broker, owning, production, and serving the board

Meet The Intern Ria! This episode is about what it's like bring on a Real Estate Intern.

Professional stager, Justine Goubert, discusses trends, and tips for staging your listing

Momentum gain for the second half of the year is crucial. Join us while we run a sample business audit with Stephan Bronson.

1. notice by email. 2. Calamity law limits. 3. Sales tax on commercial leases.

Quick recap of our client, appreciation party and a deep dive on improving loan affordability

A rundown of structured networking, and how it can take your business to the next level

Tanya and Ashley unpack, common negotiation strategies and where people can get out of their own way

Staging, relocation, & serving those who serve...

A synopsis of Brady Sandals brilliance at our recent luxury event…

We are not lawyers, but we are responsible to properly use the contract as real estate professionals. Why you should use, lawyer drawn up language, and the additional term surrounding permits… And then what?

Rookie smarts- learning from established businesses then pushing through discomfort to find your authentic application 

We toggle the question you're most likely from educated buyers 

Role play… kinda

A real estate conversation….

New construction in the market crash with Duane Conrad

With increased property values, understanding available discounts on property taxes can set you apart as an expert!

We go over Insurance eligibility and relocation, as aspects in business that every agent encounter

book report, using principles of Stoicism to reframe your reality and own your success 

With 20 closed transactions in just over a year, Stephan has gone from newbie to pro. Let's recap whats working vs what needs to stop.

Book report to improve your client experience 

Consultation to Closing, making sure you deliever remarkable results to your buyer clients!

Understanding patients can help you construct stronger offers and better support your clients