The Purposeful CEO with Emma Campbell
by Emma Campbell | Culture Coach for Purpose-led Teams
Emma Campbell is a certified Culture Coach for ambitious purpose-led CEOs and teams ready to scale.With quals in Business + Psychology with over 10+ years supporting purposeful leaders + teams to unlock their SPARK + truly thrive. Combining psychology, strategy, neuroscience, and results-based coaching, tune in if you're ready to unlock your highest potential, step into your power and truly own your role as a leader so that you can amplify the positive impacts of your purposeful work.This podcast is here to inspire belief in what's possible for you - because its all SO possible.
Episodes
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Ep 128 - 5 Ways I Prepared the Biz to Run Without Me (For Mat Leave)
Baby number three is due any day now... so I used what might be my last episode for a while to walk you through how I got my business ready to run without me. Here's what we explore: ✨ Why knowing your why is the whole engine, not just a nice idea... it's the difference between action feeling...
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Ep 127 - How Deeply Can You Trust + Let Go?
I'm 35 weeks pregnant, our deck build is half finished, and I'm handing my business over to my team before maternity leave. Everything in my life is stuck in the same in-between state right now, almost ready but not quite there. This week I'm talking trust, surrender and control, and the lesson I...
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Ep 126 - Results of 2 Launches: Energy-led vs Strategy-led
This week, I’m sharing a little business experiment that taught me a LOT. I recently launched two very different offers. One was heavily strategy-led. The other came almost completely from intuition, excitement and that deep inner feeling of YES, I need to create this. The difference in not only...
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Ep 125 - Dr. Joe 10-Day Mexico Retreat Reflections
This week's episode is a little different. A few weeks ago I returned from Dr Joe Dispenza's 10-day Advanced Retreat in Mexico, and I intentionally waited before recording this because I knew I needed time to integrate everything I had experienced. This isn't a recap of the retreat. It's a...
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Ep 124 - 5 Super Stretchy Future-self Aligned Decisions I’ve Made in 6 Months
This week’s episode feels really personal. I’m sharing five of the biggest, most expansive decisions I’ve made over the past six months and how I’ve been using my future self and my 10x vision to guide them. Because something I’ve realised is that growth often doesn’t happen through huge dramatic...
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Ep 123 - The 80/20 Rule That Will 10X Your Business (Lesson 2)
This week’s episode is part two of my little 10x Is Easier Than 2x series… and honestly, this chapter completely changed how I think about growth, focus, and energy in business. Because so many of us are stuck trying to improve things by 10% here and there… working harder, doing more, adding more...
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Ep 122 - 10x Is Easier Than 2x (Lesson 1)
This episode is one that genuinely shifted how I see business, growth, and what’s actually possible. After reading 10x Is Easier Than 2x, I felt like something unlocked in me, a bigger vision, a deeper clarity, and a completely different way of thinking about how we grow. In this episode, I break...
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Ep 121 - The Messy Middle - Letting Old Versions of You Go
This episode is a little deeper… a little more personal… and very close to my heart. It’s about identity. The in-between. The messy middle of becoming. Over the past year, I’ve moved through a season of significant change — both in my business and within myself. A shedding of old identities, old...
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Ep 120 - Meet My Yoga Teacher: Spiritual Perfectionism, Burnout & Embodied Healing with Ava Irani
This episode is a very special one for me. Ava Irani is my yoga teacher, retreat guide, and someone who has deeply shaped the way I relate to my body, my nervous system, and my inner world. We met on silent retreat, and since then I’ve completed my yoga teacher training and therapeutic embodiment...
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Ep 119 - Money Mindset, Worthiness, Resilience & Digital Marketing with Sarah Thomson
I am so excited to bring you this beautiful conversation with the incredible Sarah Thomson, founder of Online Social Butterfly, digital business coach, educator, and one of the most generous souls I’ve met in the online space. Sarah and I met at Fusion, and I was instantly drawn to her bright,...
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Ep 118 - Your Mission Is Your Movement
You know those moments in business where something inside you quietly whispers… “It’s time to come home again”? That’s what this episode is for me. Over the past few years, my work has evolved: the clients, the offers, the opportunities, the team work, the culture work… all of it. And while every...
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Ep 117 - The "Failure" That I Was Embarrassed to Talk About
This episode feels like such a full-circle moment for me, because I’m sharing a story I’ve carried quietly (and honestly, with a bit of shame) for years. For so long, I told myself it was a failure. Something to tuck away. Something I didn’t want anyone to know. But now… I see it differently. I…
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Ep 116 - I'm Just SO Done with Surface Level Business
Lately, I’ve been feeling a big shift in the way I want to work, create, lead, and connect. And honestly? I’m just done with surface-level business. I’m done with the fluff, the formulas, the “this is how it should look” way of doing things. I want depth. Meaning. Real impact. In this episode…
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Ep 115 - Ellie Swift: Virtual Teams, Psychological Safety, Hiring, Feedback + Motherhood
This episode feels incredibly special to me, not just because of the conversation itself, but because of who I’m speaking with. Ellie Swift has been a mentor, a guide, a colleague, and, most importantly, a dear friend who has shaped my leadership and my personal growth in ways I’m still...
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Ep 114 - The Wild Downloads I Got On Silent Retreat
What happens when you finally get quiet enough to hear your own truth? In this week’s solo episode, I’m sharing the biggest lessons and downloads that came through for me during my recent silent retreat. It was a week of stillness: no phone, no work, no noise. And in that space, I started to...
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Ep 113 - The Trap of Hyper-independence In High-Performing Women
Today, I’m diving into a pattern that so many high-performing women fall into without even realising it: the trap of hyper-independence. It’s that constant drive to do it all, hold it all, and prove you can handle everything on your own. The voice that whispers, “I don’t want to burden anyone,”…
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Ep 112: Motherhood, Resilience & Purpose-driven Business with Sonja the Search Queen
In today’s episode, I’m joined by Sonja – The Search Queen, author of The Search for Resilience, keynote speaker, and CEO of The Search Republic. Sonja’s story is one of breaking generational cycles, turning trauma into strength, and leading with truth and authenticity. From childhood wounds to a...
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Ep 111: Childhood, plant medicine, networking & spiritual healing with Fusion's Ash Matkovic
In today’s episode, I’m joined by Ashley Matkovic — founder of Fusion Biz Co., Australia’s leading networking community for women in business. Ash’s story is such a powerful reminder that the spaces we create often come from the places we’ve struggled with most ourselves. From being the shy kid…
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Ep 110. Wealth blocks, financial freedom, childhood + leadership with Samara from Salon Rising
In this heart-led conversation, I’m joined by Samara, principal mentor at Salon Rising and owner of LaSorella Salon on the Gold Coast. Samara’s journey is one of resilience, leadership and purposeful business building. From growing her salon from a one-woman show to leading a thriving team, she…
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Ep 109: Why Speaking Your Truth Is So Hard
There’s a part of you deeper, wiser, quieter that already knows the way forward. The challenge is slowing down enough to hear it. In this short, tender episode, I share my own reflections on being in a season of transition — straddling the “old world” of what’s worked and the “next world” that...
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Ep 108: Vision alignment & higher self identity integration
In this deeply honest episode, Emma opens up about the universal journey of doubt, fear, and self-belief that many CEO's face when chasing big dreams. She shares her personal story of wrestling with limiting beliefs and reveals how transformation begins from within — not in the external world…
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Ep 107: The Invisible Weight of Being a CEO-Mum: Leadership When You're Struggling Inside
In this heartfelt episode, Emma opens up a powerful conversation for CEOs, founders, and purpose-led leaders navigating personal challenges — all while holding the weight of their businesses, their teams, and their families. Whether you're moving through motherhood, grief, mental health…
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Ep 106: Ep 106: Your team wants to believe in something - bigger than business
In this episode, I dive into the importance of staying connected to your "why" and the impact it has on both your business and your life. When you lose sight of your purpose, it’s easy to feel disconnected and lose momentum, but when you’re rooted in your "why," everything falls into place. I…
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Ep 105: How to let go when you're carrying too much
In this episode, Emma dives into the challenging but necessary process of letting go when you feel like everything is falling back on you. If you’ve ever felt like you’re the bottleneck in your business, where every decision seems to land on your plate and the day-to-day firefighting is taking...
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Ep 104: What I Learnt From My Recent Speaking Gig
In this episode, I dive into the power of storytelling in business and how it can help you connect with your audience at a deeper, emotional level. The key takeaway? You need to make people feel not just think. I reflect on my recent speaking experience, where I anchored myself in the purpose of...
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Ep 103: My why, healing journey & top energy practices
In this episode, I’m sharing my personal journey of healing, my “why,” and the energy practices that have completely transformed my life. From feeling stuck and trapped in family pain, battling anxiety, and searching for a way out, to now feeling more at peace than ever—I’m opening up about the...
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Ep 102: 3 Leadership Lessons from my most Successful Clients
In today’s episode, I’m sharing leadership lessons I’ve learned from working with some of my highest performing clients. Those who have built thriving businesses, strong teams, and a deep sense of fulfillment. These are the clients who have achieved sustainable success, a powerful brand presence,...
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Ep 101: A Personal Riff: Identity, The Wise Woman, The Becoming
In this episode of the Purposeful CEO Podcast, I’m doing something a little different. No notes, no set agenda—just me, heart-to-heart with you. I want to share something deeply personal that I experienced recently, a vision that dropped into my mind while driving my kids to their activities. I...
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Ep 100: Psychological Safety: The Secret Weapon of High-Performing Teams
If you’d asked me a few years ago what really drives team performance, I probably would’ve said strategy, clear goals, maybe even the right hire. But after working closely with hundreds of leaders, one thing has become unmistakably clear: the most powerful driver of team success is psychological...
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Ep 99: Employee Entitlement - Is It A Real Thing? (Or Are You Just Outdated?)
Is employee entitlement real - or are we just seeing a shift in what today’s workforce truly values? This is one of the most common questions I’m asked, and it’s such an important one. In this episode, I unpack what’s really going on beneath the surface when leaders feel like their team is more...
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Ep 98: The Hidden Cost of One Toxic Employee - And What To Do About It
In this episode, I’m diving into something I know so many of us grapple with - what to do when someone on your team just isn’t aligned. Maybe they’re technically doing the job, but the energy? It’s off. Whether it’s subtle undermining, ongoing negativity, or just a general vibe that drags the…
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Ep 97: Should You Tell Your Team the Truth About Your Numbers?
In this episode, I’m diving into a topic that often feels heavy for many leaders - talking about money. Financial transparency isn’t just a smart business strategy; it’s also a deeply human one, especially during times of uncertainty. I know from experience that many purpose-driven leaders…
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Ep 96: When Your Greatest Pain Becomes Your Greatest Purpose
In this deeply personal episode, Emma Campbell shares a soulful reflection on purpose—and why your greatest pain may in fact hold the key to your greatest purpose. Inspired by a moving story shared on the Imperfects podcast, Emma explores the idea that we are often called into our most meaningful...
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Ep 95: From Excitement to Regret: The Real Cost of Rushing a Hire
In this episode, Emma Campbell explores one of the most important yet underestimated parts of building a strong, sustainable business: hiring well. She shares why the classic advice to “hire slow, fire fast” can save you from costly mistakes and how most business owners—herself included—learn…
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Ep 94: Let Go to Level Up: Why Delegation is the Secret to Scaling Your Business
In this episode, Emma Campbell shares why delegation might just be the unsexy secret to your next level of personal and business growth. After returning from seven months on the road, Emma reflects on how delegating more and doing less herself has resulted in her most successful and sustainable...
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Ep 93: My 3 Day Silent Retreat Breakthrough: From Overdrive to Inner Peace
In this episode, Emma Campbell takes us inside her eye-opening experience at a silent meditation retreat and shares some powerful lessons that are too good not to pass on. She talks about the beauty of stepping away from the noise of everyday life—no talking, no phones, no distractions—and just...
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Ep: 92 The Let Them Theory for Leaders: Mastering Difficult Conversations
In this episode, Emma Campbell dives into Mel Robbins’ "Let Them Theory," exploring how to let go of control, manage energy, and focus on what truly matters. Drawing from her own experiences and work with leaders, she introduces the Circle of Control and Circle of Influence frameworks to help...
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Ep 91: Anxiety, Self-Doubt & Purpose: The Story Behind My Mission
In this episode, Emma Campbell shares her personal journey of discovering her purpose and how it reshaped her career and life. From battling anxiety to finding fulfilment in purpose-driven work, Emma provides actionable advice on how aligning with your ‘why’ can unlock personal and professional...
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Ep: 90 Why purposeful teams are the most successful on the planet
Welcome to the Purposeful CEO Podcast! In this first episode of the new and improved show, Emma Campbell explores why the most successful organisations are purpose-driven. She shares her journey, the impact of purpose on business, and how to stay connected to your mission even when life gets…
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Ep 89. Why bonus schemes won't solve your culture issues (and what will)
This is a BIG episode. Powerful stats and advice on the power of running your business in a way that drives long term success AND personal fulfilment. In this ep we cover : Why bonus schemes are not the answer to your culture issues What an inside-out approach to culture transformation looks like...
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Ep 88. The 5 Key Skills Every Empathic Leader Needs
From someone who has been partnering with small businesses and heart-led leaders for over 12 years now. I know exactly which skills you already rock at - and which ones you need to smash through your fears, limiting beliefs and step into your power. In this episode, we cover: The 5 skills you…
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Ep 87. Create a Life You Love (Alcohol Free) with Sarah Rusbatch
Introducing our latest Purpose in Perth guest: Sarah Rusbatch! Sarah is author of the best selling book “Beyond Booze, How to create a life you love Alcohol Free’, a multi-award winning Health and Wellbeing Coach, an accredited Grey Area Drinking Coach, and global speaker. I first met Sarah in a...
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Ep. 86 Shine a Light on Your Blind Spots: The Power of Pulse Checks
Today we speak about the power of team pulse checks (AKA employee engagement surveys). We cover: Why run them, the benefits to your culture + business How they can reveal your blind spots The ROI on your profit, productivity, sales and retention How they can reveal your unique strengths What 3...
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Ep.85 Motherhood, Seasons, Burnout & Permission to Do YOU
This week we chat motherhood, seasons, burnout, doing it all and permission to do YOU. We cover: My story with burnout and shifting to a season of sustainability Identity shifts in business and motherhood The 3 lenses of my 'business energy audit' The one exercise that shifted everything in our...
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Ep 84. The Push Up Challenge + Better Mental Health with Nick Hudson
Nick Hudson, Australian of the year - 2024 WA local hero, international speaker, mental health advocate, and founder of The Push-Up Challenge to become Australia’s largest mental health online event. Through Nick’s leadership the event has motivated over 500,000 participants and raised $40M for...
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Ep 83. Why Nature Play for Kids Matters with Kelsie Prabawa-Sear
"Purpose in Perth" is a chance to shine a spotlight on the people and organisations out there clearly on a mission to do good and make a change, to spread the impact of the work they do. Today’s guest is the CEO of nature play. Kelsie Prabawa-Sear. An NFP on a mission to support the mental and...
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Ep 82. Behind the Scenes with 3 Clients + lessons on identity, mindset & values
A new format where I share with you behind the scenes (BTS) with my clients, the challenges they're facing, the solutions they're finding and the lessons they're taking away! Today's lessons include: High performing mum of 3 experiencing identity shifts and taking her power back at work...
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Ep 81. Unlocking possibility: My 'word' for 2024, vision, wins, learnings + more!
Hey fam! Happy 2024 my loves. So happy to be here and excited for what 2024 has to bring. I have a good feeling about this one... A perfect time to share my own personal process for how I review my year and anchor into what's next. Tune in to hear: My personal 5 part process I use to tap into my...
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Ep 80. How to run your own strategy & leadership day
So you know you need to work more ON the business. But how do you carve out the time? Your team strategic planning offsites are one of the most valuable ways to carve out that time before life gets in the way! If every business decision is a series of conversations, your strategy day is where the...
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Ep 79. Mindset is 90% of the game & how to transform yours
Mindset can change the trajectory of your life - well, it did for me. In this ep I share: My personal story with mindset & limiting beliefs My signature BEAR Mindset Transformation Formula How to reveal your own limiting beliefs Where our limiting beliefs come from How to embed new beliefs for…
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About this show
Emma Campbell is a certified Culture Coach for ambitious purpose-led CEOs and teams ready to scale.With quals in Business + Psychology with over 10+ years supporting purposeful leaders + teams to unlock their SPARK + truly thrive. Combining psychology, strategy, neuroscience, and results-based coaching, tune in if you're ready to unlock your highest potential, step into your power and truly own your role as a leader so that you can amplify the positive impacts of your purposeful work.This podcast is here to inspire belief in what's possible for you - because its all SO possible.
Hosted by
Emma Campbell | Culture Coach for Purpose-led Teams