PODCAST · business
The Purposeful CEO with Emma Campbell
by Emma Campbell | Culture Coach for Purpose-led Teams
Emma Campbell is a certified Culture Coach for ambitious purpose-led CEOs and teams ready to scale.With quals in Business + Psychology with over 10+ years supporting purposeful leaders + teams to unlock their SPARK + truly thrive. Combining psychology, strategy, neuroscience, and results-based coaching, tune in if you're ready to unlock your highest potential, step into your power and truly own your role as a leader so that you can amplify the positive impacts of your purposeful work.This podcast is here to inspire belief in what's possible for you - because its all SO possible.
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Ep 123 - The 80/20 Rule That Will 10X Your Business (Lesson 2)
This week’s episode is part two of my little 10x Is Easier Than 2x series… and honestly, this chapter completely changed how I think about growth, focus, and energy in business.Because so many of us are stuck trying to improve things by 10% here and there… working harder, doing more, adding more strategies, more offers, more effort. And yet somehow still feeling overwhelmed, stretched thin, and unclear.In this episode, I unpack why a 2x mindset can actually become the enemy of both results and energy and why 10x thinking simplifies far more than it complicates.We explore:✨ Why the 80/20 principle matters so much in business✨ Why bigger visions actually create more clarity✨ Your 20% zone of genius✨ The “who not how” mindset✨ The nervous system side of expansion✨ Letting go of old ways of operatingIf you’ve been feeling overwhelmed, scattered, or stuck in “doing more”… this episode will feel both practical and deeply freeing.If it lands, DM me “EXPANSION”. I’d love to hear what ideas and possibilities are opening up for you. 💛Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 122 - 10x Is Easier Than 2x (Lesson 1)
This episode is one that genuinely shifted how I see business, growth, and what’s actually possible.After reading 10x Is Easier Than 2x, I felt like something unlocked in me, a bigger vision, a deeper clarity, and a completely different way of thinking about how we grow.In this episode, I break down what 10x thinking actually means, and why most of us are unknowingly operating from a 2x mindset.We explore:✨ The difference between 2x and 10x thinkingWhy most business growth is linear, and why that’s what keeps us stuck.✨ Why 10x isn’t about doing moreIt’s about removing everything that isn’t essential and focusing only on what truly moves the needle.✨ How a bigger vision changes your decisionsWhy thinking bigger actually simplifies your strategy.✨ The internal shift that creates external resultsHow your identity and vision shape everything in your business.✨ Letting go of what no longer fitsWhy 10x requires you to release old ways of working, thinking, and operating.✨ The 5 key components of a 10x strategyFrom expanding your vision to simplifying your focus and empowering others.This episode is for you if you’ve been feeling stuck in “doing more”… and you’re ready to think, lead, and build at a completely different level.If this lands, DM me “EXPANSION” — I’d love to hear what’s opening up for you 💛Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 121 - The Messy Middle - Letting Old Versions of You Go
This episode is a little deeper… a little more personal… and very close to my heart.It’s about identity.The in-between.The messy middle of becoming.Over the past year, I’ve moved through a season of significant change — both in my business and within myself. A shedding of old identities, old ways of working, and even old definitions of success.In this episode, I share what that’s really looked like, and what I’ve learned through it.We explore:✨ The “messy middle” of identity changeThat uncomfortable space between who you were and who you’re becoming and why it can feel so disorienting.✨ Letting go of old versions of youThe identities, masks, and ways of being that once kept you safe… but no longer feel aligned.✨ When success becomes something you need to detach fromOutgrowing the external picture of success you once worked so hard to build.✨ The reality of business transitionsClient changes, shifting offers, evolving models, and how these moments can feel like loss, even when they’re aligned.✨ Trusting what’s falling awayWhy the changes you resist most are often the ones creating space for something deeper and more true.✨ Coming back to your inner knowingLearning to reconnect with that grounded, quiet, internal truth especially when everything externally feels uncertain.This episode is for you if you’re in a season of change…If things are shifting, falling away, or no longer fitting…Or if you feel like you’re becoming someone new, but don’t quite recognise her yet.If this resonates, DM me on Instagram. I’d love to hear what part of your journey you’re in.Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 120 - Meet My Yoga Teacher: Spiritual Perfectionism, Burnout & Embodied Healing with Ava Irani
This episode is a very special one for me.Ava Irani is my yoga teacher, retreat guide, and someone who has deeply shaped the way I relate to my body, my nervous system, and my inner world. We met on silent retreat, and since then I’ve completed my yoga teacher training and therapeutic embodiment training with her.This conversation is less of an interview and more of a shared exploration.In this episode, we reflect on:The idea of spiritual perfectionism and the quiet pressure to “heal everything” through meditation aloneAva’s journey into yoga, silent retreat, and eventually teaching, and how burnout changed everything for herWhy awakening tools and nervous system healing are not the same thing, and why both matterThe trap of bypassing our humanity in the name of spiritualityHow burnout can become a turning point rather than a failureThe power of dropping into the body before we lead, work, speak, or createWhy safety, community, and embodiment are essential for healing and sustainable leadershipHow modern culture pulls us into constant survival mode and what it looks like to live more regenerativelyThis episode is for anyone who has ever felt like they’re “doing all the right things” spiritually, yet still feeling overwhelmed, burnt out, or disconnected from their body.It’s an invitation to soften. To come home. And to remember that healing doesn’t require perfection.If this conversation lands for you, feel free to DM me on Instagram. I’d love to hear what resonated.Connect with AvaInstagram: @functionalspiritualityWebsite: https://functionalspirituality.com/Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 119 - Money Mindset, Worthiness, Resilience & Digital Marketing with Sarah Thomson
I am so excited to bring you this beautiful conversation with the incredible Sarah Thomson, founder of Online Social Butterfly, digital business coach, educator, and one of the most generous souls I’ve met in the online space.Sarah and I met at Fusion, and I was instantly drawn to her bright, grounded energy. She has this rare combination of brilliance, heart, humour, and depth that makes you feel instantly safe and inspired all at once. And the more I got to know her, the more I realised that this woman is truly walking her talk.In our conversation, Sarah opened up about the defining moments that shaped her into the leader she is today. From her mum’s courage leaving a difficult marriage to watching her rebuild a life rooted in strength, determination, and deep belief… it’s no surprise Sarah leads with so much heart for women building businesses on their own terms.We talked about so much in this episode:Childhood roots & generational strengthThe messy, real beginning of her businessMoney mindset, self-worth, and charging wellBuilding a team with heart and clarityDigital evolution, AI, and adapting with courageThe power of testing, refining, and letting things 'not work'Women empowering women in real, embodied waysEverything Sarah does is about lifting women up, not from ego or strategy, but from genuine belief. It’s contagious.If you’re a business owner navigating growth, leadership, money, team, digital evolution… or you just want to feel inspired again, send me a message and let's unpack it.✨ Connect with SarahInstagram: @onlinesocialbutterflyWebsite: onlinesocialbutterfly.com.auPodcast: The Social Circus✨ Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.auDM me anytime — I love hearing what lands for you.
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Ep 118 - Your Mission Is Your Movement
You know those moments in business where something inside you quietly whispers…“It’s time to come home again”?That’s what this episode is for me.Over the past few years, my work has evolved: the clients, the offers, the opportunities, the team work, the culture work… all of it. And while every part of that evolution has been beautiful, there was always this little tug inside me… a tiny feeling that something was slightly off-track. Not wrong, just… not the full truth.And recently, in the most unexpected way, I found myself drawn back into the work that started everything for me.The why behind my business.The soul of my mission.The spark that brought my work to life seven years ago.In this episode, I share the truth behind that reawakening and the purpose manifesto that poured out of me because of it.Inside, I walk you through:Why my business looked “successful” on the outside, but felt misaligned on the insideHow I unintentionally swapped my mission for the vessel (and why we ALL do this in business)What it feels like to lead from ego vs. leading from higher self — with very real examplesThe moment I remembered the deeper work I’m actually here to doThe purpose manifesto I wrote — and how to create your ownWhy mission clarity is the energetic anchor behind every decision you make as a founderThe difference between your team as the vessel vs. your mission as the destinationWhat’s happening to founders at Island A vs. Island B — and why so many never make it acrossWhy purpose isn’t just poetic — it is the most strategic, profitable, high-performance decision you can makeThis episode is big.It’s honest.It’s personal.And it’s the closest I’ve been to the soul of my work in years.If you’ve felt like you’ve drifted from your why…If your business feels good, but something feels a little “off”…If you’ve been craving clarity, grounding, direction and soul…You are going to feel so held inside this conversation.And if this lands deeply?I’ve opened just three Purpose Activation Sessions, a rare chance to sit with me 1:1 and create your Purpose Manifesto together.Book here: https://calendly.com/emma-laing-campbell/truth-activation-session?month=2025-12Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 117 - The "Failure" That I Was Embarrassed to Talk About
This episode feels like such a full-circle moment for me, because I’m sharing a story I’ve carried quietly (and honestly, with a bit of shame) for years.For so long, I told myself it was a failure. Something to tuck away. Something I didn’t want anyone to know.But now… I see it differently.I see it as the moment my life cracked open.In this conversation, I take you back to a season where everything looked “successful” on the outside, but inside I felt deeply unfulfilled. Drained. Misaligned.And then, the opportunity that felt like a divine wink. A tap on the shoulder. The work I had been craving: purpose-led leadership and building meaningful cultures.But the startup I joined didn’t work.We couldn’t secure clients.The vision couldn’t sustain itself.And for a long time, I carried the belief that I had failed.What I now realise is that this “failure” was the seed of the business I lead today.The fire I feel for purpose, team culture, meaningful work... all of it was birthed there.Inside this episode, I share:The moment I realised I had built the exact business I thought was lostWhy “failure” is usually a re-route, not an endingHow purpose became my compass during one of the darkest seasons of my lifeThe quiet but powerful moment that sparked my awakeningWhat it means to take tiny, brave baby steps even when you feel scared, naïve, or not readyWhy no one else gets to decide whether your dreams are allowedHow to reclaim the fire inside you when someone else’s decision pulls the rug out from under youThis story is honest. Personal. Vulnerable.And I hope, more than anything, it gives you permission to keep going even if the path twists in ways you never expected.🎧 Tune in to hear the full story.Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 116 - I'm Just SO Done with Surface Level Business
Lately, I’ve been feeling a big shift in the way I want to work, create, lead, and connect. And honestly? I’m just done with surface-level business.I’m done with the fluff, the formulas, the “this is how it should look” way of doing things. I want depth. Meaning. Real impact.In this episode, I’m sharing the deeper vision that’s been unfolding for me, the kind of business that’s built on truth, legacy, and real human connection.Here’s what I unpack:Why I’m no longer interested in doing business that looks good but feels emptyThe difference between performing success and living in alignmentThe energetic shift that happens when you lead from purpose, not pressureHow depth in business builds trust, connection, and long-term growthWhy this next season is all about legacy, not vanityIf you’ve been craving more substance, more honesty, and more heart in your work — this one’s for you.Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 115 - Ellie Swift: Virtual Teams, Psychological Safety, Hiring, Feedback + Motherhood
This episode feels incredibly special to me, not just because of the conversation itself, but because of who I’m speaking with.Ellie Swift has been a mentor, a guide, a colleague, and, most importantly, a dear friend who has shaped my leadership and my personal growth in ways I’m still discovering. She’s one of the people who has held space for me through seasons of expansion and challenge, and someone whose wisdom I trust with my whole heart.So to sit with her in this space, woman to woman, mother to mother, leader to leader, felt like such a gift.And I’m so excited to share it with you.This episode goes far beyond business strategy.It’s a deeply grounded conversation about what it really looks like to lead people with heart… especially in the online space where nuance, safety, and clarity matter more than ever.Together, Ellie and I dive into the topics so many Purposeful CEOs are navigating behind the scenes: the things you don’t see on social media but absolutely feel in your day-to-day leadership:Psychological safety in virtual teams - What it takes to create a culture where people feel safe to speak up, take risks, and bring their full selves to the table. Practical examples. Real scenarios. No fluff.Hiring through a values-led lens - Why so many hiring decisions go wrong, how to know if someone is truly aligned, and the exact red flags Ellie teaches her clients to watch for.Feedback that strengthens relationships - The difference between supportive feedback and “rescuing,” and the scripts + language shifts that make feedback feel like care instead of criticism.Motherhood and leadership - How becoming a mother changes the way we lead (in the best ways), why presence matters more than perfection, and the identity stretch that so many mums-in-business quietly carry.The emotional weight of leadership - The doubt, the responsibility, the internal pressure and how to hold it with more spaciousness, honesty, and grace.This episode is full of honesty, humanity, and the kind of wisdom you can only learn through lived experience. If you're building a team, navigating growth, or craving leadership that feels more grounded and less performative… this is the conversation you’ll want to hear.Connect with EllieWebsite: ellieswift.comInstagram: @elliehswiftPodcast: Scalable FreedomConnect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 114 - The Wild Downloads I Got On Silent Retreat
What happens when you finally get quiet enough to hear your own truth?In this week’s solo episode, I’m sharing the biggest lessons and downloads that came through for me during my recent silent retreat.It was a week of stillness: no phone, no work, no noise. And in that space, I started to reconnect with something I didn’t even realise I’d lost: trust in my own inner guidance.Here’s what I unpack:The difference between intuition and overthinking (and how to tell which voice is speaking)How stillness reveals what’s been running the show beneath the surfaceWhy slowing down can often move your business forward fasterThe gentle but powerful reminders that came through about purpose, leadership, and surrenderIf you’ve been craving clarity, space, or a nudge to pause, this episode is your reminder that the wisdom you’re searching for is already within you.The spiritual business co-creation survey: https://survey.typeform.com/to/FbGUS1RmLet's level up together!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 113 - The Trap of Hyper-independence In High-Performing Women
Today, I’m diving into a pattern that so many high-performing women fall into without even realising it: the trap of hyper-independence.It’s that constant drive to do it all, hold it all, and prove you can handle everything on your own. The voice that whispers, “I don’t want to burden anyone,” or “It’s easier if I just do it myself.”But beneath that independence often lives something deeper: fear, self-protection, and an old belief that relying on others isn’t safe.In this episode, I unpack:Where hyper-independence really comes from (and why it’s not your fault)The subtle ways it shows up in business, leadership, and relationshipsWhat true strength looks like when we soften, receive, and allow supportHow to start shifting from self-reliance to shared resilienceThis is an honest, heartfelt conversation about unlearning the need to “do it all,” and remembering that receiving help doesn’t make you less capable. It makes you more human.🎧 Tune in for a gentle reminder that asking for support is not weakness. It’s leadership. Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 112: Motherhood, Resilience & Purpose-driven Business with Sonja the Search Queen
In today’s episode, I’m joined by Sonja – The Search Queen, author of The Search for Resilience, keynote speaker, and CEO of The Search Republic.Sonja’s story is one of breaking generational cycles, turning trauma into strength, and leading with truth and authenticity. From childhood wounds to a challenging fertility journey, Sonja shares openly about the lessons that shaped her, and the resilience it takes to build a purposeful life and business while raising her two little girls.Here’s what we dive into:The legacy of resilience: Why Sonja wrote her book as a gift for her kids and future generations.Breaking cycles: Growing up with abandonment wounds and choosing to stop generational trauma from being passed down.Motherhood + business: The reality of juggling a business while raising young kids, and the mom guilt that comes with it.Healing work: How plant medicine and deep inner work helped Sonja uncover unconditional love and step into her true purpose.Living authentically: Why playing small serves no one, and how to own your worth without apology.Energy in leadership: Understanding that leadership is an energy game, and how to show up with intention and presence.This episode is raw, honest, and deeply empowering, especially if you’re a business owner navigating motherhood, grief, and growth at the same time.🎧 Tune in and be reminded that your struggles can hold the seeds of your greatest strengths, and that resilience is a legacy worth leaving.Connect with Sonja:Website: https://thesearchrepublic.com.au/Instagram: https://www.instagram.com/thesearchrepublic/Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 111: Childhood, plant medicine, networking & spiritual healing with Fusion's Ash Matkovic
In today’s episode, I’m joined by Ashley Matkovic — founder of Fusion Biz Co., Australia’s leading networking community for women in business. Ash’s story is such a powerful reminder that the spaces we create often come from the places we’ve struggled with most ourselves.From being the shy kid who didn’t feel like she fit in, to building a vibrant community where women show up as their real, messy, authentic selves — Ash shares openly about the fears, blocks, and breakthroughs that shaped her journey. We dive into what it really means to be in the “messy middle,” how to rewrite old stories, and why true connection is built on honesty, not highlight reels.Here’s what we dive into:The messy middle: What it feels like to be in the in-between seasons of life and business.Childhood stories: How a moment in Year 2 shaped Ash’s lifelong mission to create spaces of belonging.Authentic networking: Why real, raw connection beats polished perfection every time.Healing and growth: From hypnotherapy to plant medicine, Ash’s journey of peeling back the layers to her true self.Imposter syndrome: How it shows up at every level — and the reframe that helps you keep going.Choosing joy vs. suffering: The lesson Ash carried from an ayahuasca journey into everyday leadership.Next edges: Infusing more spirituality into business, and expanding Fusion to Sydney.This conversation is full of heart, truth, and practical wisdom for anyone navigating growth, change, or the “messy middle” in business.🎧 Tune in and be reminded that your authenticity is your superpower — and that the spaces you create for others often heal the younger version of you too.Connect with Ash:Website: fusionbizco.com.auInstagram: instagram.com/fusion.australiaConnect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 110. Wealth blocks, financial freedom, childhood + leadership with Samara from Salon Rising
In this heart-led conversation, I’m joined by Samara, principal mentor at Salon Rising and owner of LaSorella Salon on the Gold Coast. Samara’s journey is one of resilience, leadership and purposeful business building. From growing her salon from a one-woman show to leading a thriving team, she has learned the hard lessons, rebuilt after personal challenges, and discovered how to anchor her business in both profit and purpose.What I love most about this conversation is how openly Samara shares her money story, her faith journey, and the way she blends heart and strategy to lead. This is an episode for any business owner who wants to build success without losing themselves, their values, or their team culture.Here’s what we dive into:Childhood money stories: How early experiences shaped Samara’s drive and her beliefs about financial freedom.Purpose behind profit: Why success means more when it supports family, team, and community — not just the bottom line.Faith as an anchor: How returning to faith gave Samara clarity, strength, and a new way to lead.People-first leadership: Creating a salon culture that balances humanity with high standards.Letting go and moving through change: The heartache of team members leaving, and how to see it as a sign of impact rather than failure.Redefining success: Blocking out the online noise and choosing what “enough” looks like for you.This episode is about building a business that feels safe, purposeful, and aligned. One where profit fuels impact, leadership is heart-led, and success is measured by more than just numbers.🎧 Tune in to hear how Samara leads with both purpose and profit, and why redefining success on your terms might be the most powerful leadership move you can make.GuestSamara, Principal Mentor, Salon Rising and Owner, LaSorella Salon (Gold Coast)Instagram: https://www.instagram.com/salonrising_/Website: https://www.salonrising.com/If this episode supported you, follow the show, leave a quick review, or share it with a purpose-led friend. 🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 109: Why Speaking Your Truth Is So Hard
There’s a part of you deeper, wiser, quieter that already knows the way forward.The challenge is slowing down enough to hear it.In this short, tender episode, I share my own reflections on being in a season of transition — straddling the “old world” of what’s worked and the “next world” that feels lighter, deeper, and more magical.Inside, you’ll be guided to connect with your own deeper voice, asking:✨ What feels true for me right now?✨ What thread of truth is tugging at me?✨ Who would I be if I wasn’t worried about expectations?This episode is an invitation — to pause, to listen, to practice living in alignment with your truth in small but powerful ways.🌿 Tune in now and see what comes up for you. And if something resonates, I’d love for you to slide into my DMs @emma_lou_campbell and share your truth with me.✨ Join me for a Vision Alignment Session Here🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 108: Vision alignment & higher self identity integration
In this deeply honest episode, Emma opens up about the universal journey of doubt, fear, and self-belief that many CEO's face when chasing big dreams. She shares her personal story of wrestling with limiting beliefs and reveals how transformation begins from within — not in the external world, but in the way we choose to see ourselves and rewrite the stories we tell.If you’ve ever felt torn between your current life and the highest vision on your heart, this episode is your invitation to start embracing the inner work that fuels lasting change. Emma explores how connecting to your true self, releasing old fears, and finding community can help you step into the CEO and mother you’re meant to be — without losing yourself in the process.What You’ll Learn:Why self-doubt is a natural part of growth, not a sign you should stopHow limiting stories hold you back and how to begin rewriting themThe power of separating your identity from your thoughts and beliefsWhy inner transformation creates real external changeThe importance of community and accountability on this journeyJoin the next Vision Alignment Session 👉 HereConnect with Emma:🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 107: The Invisible Weight of Being a CEO-Mum: Leadership When You're Struggling Inside
In this heartfelt episode, Emma opens up a powerful conversation for CEOs, founders, and purpose-led leaders navigating personal challenges — all while holding the weight of their businesses, their teams, and their families.Whether you're moving through motherhood, grief, mental health struggles, or unexpected life curveballs, this episode offers permission to be human and remain a steady, grounded leader.Emma shares:The invisible weight CEOs carry when life doesn’t pause for businessHow much to share with your team (and how to say it)A permission slip to be seen, supported, and humanWhy your self-care isn’t selfish — it's a leadership strategyWhat your team really needs from you during hard timesA powerful reframe that could shift your entire seasonPlus, Emma drops a bonus link to her Boosting Team Morale Masterclass — with three psychology-backed ways to elevate your team’s energy without bonuses or burnout.This episode is for you if:You’re going through something big and wondering, “How can I keep leading right now?”You’re scared to share what’s really going on with your teamYou feel like you're carrying it all, aloneYou need a reminder that leadership doesn’t mean perfection — it means presence🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 106: Ep 106: Your team wants to believe in something - bigger than business
In this episode, I dive into the importance of staying connected to your "why" and the impact it has on both your business and your life. When you lose sight of your purpose, it’s easy to feel disconnected and lose momentum, but when you’re rooted in your "why," everything falls into place.I walk through three powerful questions that helped me re-center my purpose and align my actions with the legacy I want to leave—both for my business and my family. These questions also help uncover your deeper motivation and the ripple effect you want your work to create in the world.In this episode, you’ll hear about:The power of defining and reconnecting with your whyHow to align your vision with your team to create a shared purposeThe legacy you want to leave and how that shapes your business todayHow to co-create your business’s vision with your team for greater alignment and impactIf you’ve been feeling disconnected or unsure about your business’s direction, this episode will guide you back to your heart-centered mission and reignite your passion for your work.🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 105: How to let go when you're carrying too much
In this episode, Emma dives into the challenging but necessary process of letting go when you feel like everything is falling back on you. If you’ve ever felt like you’re the bottleneck in your business, where every decision seems to land on your plate and the day-to-day firefighting is taking over, this episode is for you.Emma share's insights from a recent Mastermind session she attended, where a fellow business owner was experiencing an amazing leap in growth—but with that growth came overwhelm. Overbooked and swimming in work, she was feeling the weight of it all. If this sounds familiar, she'll walk you through how to let go of the small stuff, step into your CEO energy, and start focusing on your zone of genius.In this episode, you’ll learn:How to identify when you’re the bottleneck in your business.Practical tips for stepping out of the weeds and into your CEO seat.The mindset shifts needed to truly let go and delegate.How to balance business growth with maintaining your energy and sanity.If you’re struggling to let go of control in your business and want to learn how to lead with more ease and less overwhelm, tune in!
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Ep 104: What I Learnt From My Recent Speaking Gig
In this episode, I dive into the power of storytelling in business and how it can help you connect with your audience at a deeper, emotional level. The key takeaway? You need to make people feel not just think.I reflect on my recent speaking experience, where I anchored myself in the purpose of connecting with others from the heart. For me, this is the most powerful way to move beyond the fear and ego that can often block authentic connection. I share how reminding myself of my "why" helped me step into a space of service and focus not on how I was presenting, but on how I could help others.In this episode, you’ll also hear about the importance of anchoring into your purpose, how storytelling plays a pivotal role in that, and how breathwork and heart coherence helped regulate my nervous system during the session. I’m also excited to give you a sneak peek into an idea that’s been brewing on my heart for a while: creating a community space that offers support, connection, and alignment for business owners, leaders, and mothers. It’s about more than just the hustle—it's about creating a space where heart-centered leadership can thrive.If you’re looking for a way to lead with heart and use storytelling to connect with your audience in a meaningful way, this episode is for you.🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 103: My why, healing journey & top energy practices
In this episode, I’m sharing my personal journey of healing, my “why,” and the energy practices that have completely transformed my life. From feeling stuck and trapped in family pain, battling anxiety, and searching for a way out, to now feeling more at peace than ever—I’m opening up about the deep inner work that made all the difference.I’ve always had an interest in psychology, behaviour, and motivation, and that curiosity eventually led me to explore mindset, energy, and neuroscience. Through this journey, I realised that nothing changes until you do. The inner work is 90% of the battle, and it’s what truly makes success possible.Here’s what we dive into:My Why: How witnessing pain in my family and my own struggles with anxiety led me on a path of healing. Discovering my purpose through this journey became my anchor when fear would creep in.Energy Practices That Transformed Me: I share my go-to healing practices that have helped me heal physically and emotionally, including neurofeedback, meditation, breathwork, and heart coherence.The Power of Inner Work: Why the most successful leaders are those who prioritise the inner work, the mindset shifts, and energy healing. If you’re taking all the “right” actions but not seeing results, the answer often lies in your energy, your mindset, and the stories you’re telling yourself.I’m here to remind you that change is always possible, and it starts from the inside out. If you feel like you’re stuck, try starting small with a practice that calls to you and focuses on healing from within.This episode is all about the magic of energy, mindset, and how prioritising your inner work can transform your business and life. Tune in if you’re ready to step into your true power.🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 102: 3 Leadership Lessons from my most Successful Clients
In today’s episode, I’m sharing leadership lessons I’ve learned from working with some of my highest performing clients. Those who have built thriving businesses, strong teams, and a deep sense of fulfillment. These are the clients who have achieved sustainable success, a powerful brand presence, and positive impact in their communities. All while maintaining their inner happiness and freedom.What I’ve realised is that it’s not about choosing between masculine or feminine leadership styles. It’s about blending both. When you integrate the structure and direction of the masculine with the flow and connection of the feminine, you create something truly powerful.Here’s what we dive into:Masculine & Feminine Energies: I talk about the strengths and shadows of both. Masculine energy is focused on action, productivity, and direction, while feminine energy is rooted in creativity, connection, and intuition. The magic happens when we find balance between the two.Integrated Power in Leadership: The future of leadership isn’t about picking one over the other, it’s about blending both energies to create a thriving business that works inside and out.3 Key Practices for Integrated Leadership:Prioritise your state: I share how important it is to elevate both your mindset and heart wisdom. Doing mindset work, meditation, and heart coherence practices helps you lead with energy that positively impacts your team.Purpose-led strategy: The most successful leaders are deeply anchored in their “why” the bigger mission that keeps them going, even in tough times. They build their strategies from this place of purpose.Nourishing team culture: It’s not just about hitting KPIs; it’s about building trust, empowering your team, and letting go of the need to do it all yourself. When your team culture is strong, it drives lasting success.This episode is all about creating a business that feels just as good on the inside as it looks on the outside, one that’s anchored in purpose, led with heart, and supported by a thriving, empowered team.Tune in to hear how integrating both energies can help you build a business that works in all the ways that matter.🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 101: A Personal Riff: Identity, The Wise Woman, The Becoming
In this episode of the Purposeful CEO Podcast, I’m doing something a little different. No notes, no set agenda—just me, heart-to-heart with you. I want to share something deeply personal that I experienced recently, a vision that dropped into my mind while driving my kids to their activities.I found myself reflecting on two very different versions of me: "Achiever Emma" and "Wise Woman Emma." One is constantly rushing, saying yes to everything, and working hard to achieve success, while the other is grounded, present, and leads from a place of wisdom and ease.In this episode, I dive into the process of letting go of the hustle-driven version of myself and embracing a deeper, more peaceful identity. I’m inviting you to reflect on your own journey: Who is the version of you that’s becoming? And how can you embody your next level self with more peace, purpose, and presence?Join me as I share this real, raw experience and what it means to shift from striving to simply being, while still chasing the success that aligns with who you are meant to become.🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 100: Psychological Safety: The Secret Weapon of High-Performing Teams
If you’d asked me a few years ago what really drives team performance, I probably would’ve said strategy, clear goals, maybe even the right hire. But after working closely with hundreds of leaders, one thing has become unmistakably clear: the most powerful driver of team success is psychological safety.It’s not the bonuses or the perks. It’s not even confidence or competence. It’s whether your team feels safe enough to speak up, take risks, own their mistakes, and be real with each other. Without fear. Without shame.I just ran a workshop on this and honestly, it’s becoming one of my favourite things to teach. Because this isn’t just theory - it’s brain science. A safe brain is a high-performing brain. When your team feels psychologically safe, you unlock their full potential. When they don’t, performance drops, mistakes go up, and innovation slows to a halt.In this episode, I’ll walk you through what psychological safety actually is, why it matters more than you think, five signs your team has it (and five signs it doesn’t), and how to start measuring it in your own workplace.I’ll also share a really personal story about how I’ve experienced both sides of this - thriving in safe environments, and playing small in ones that weren’t. It changed everything about how I show up and how I lead.If you’re serious about building a team that’s energised, engaged and in it for the long haul, this episode is a must-listen.I’m diving even deeper into this topic in my free masterclass later this month—3 Ways to Boost Team Morale (Without Pay Rises or Bonuses). I’ll show you the three biggest secrets to a high-performance culture that don’t cost a cent. You can save your seat via the link below.And if you want to go even further, I’m offering a limited number of complimentary Team Culture Diagnostics (valued at $3,000). If you're curious about what’s really going on inside your team culture - and what’s possible on the other side - you can apply now. Link also below.🎟️ Grab your FREE spot in my masterclass here.🎁Go into the running for a FREE Team Culture Diagnostics check, valued at over $3,000 here.🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 99: Employee Entitlement - Is It A Real Thing? (Or Are You Just Outdated?)
Is employee entitlement real - or are we just seeing a shift in what today’s workforce truly values?This is one of the most common questions I’m asked, and it’s such an important one. In this episode, I unpack what’s really going on beneath the surface when leaders feel like their team is more demanding, less grateful, or not working as hard as they “used to.”I share why I believe this isn’t about entitlement - it’s about evolution. Work has changed. What people want from their careers has changed. And as leaders, we’re at a crossroads: resist the change and keep losing our best people… or rise to meet it and lead in a way that inspires, retains, and energises the teams we need to thrive.We talk through what’s driving this shift, how expectations around work have changed (for the better!), and the exact mindset and leadership pivots that high-performing, progressive leaders are making. You’ll walk away with a new lens, plus practical shifts you can start making straight away to build a more motivated, engaged and high-performing team.And if you’re tired of trying to boost morale by throwing money at the problem with no lasting results, I’ve got you. I’m hosting a free masterclass where I’ll show you how to boost team morale without pay rises or bonuses. These strategies cost nothing - and they actually work.Join me to learn what really drives performance and long-term engagement in today’s workplace.Because great teams aren’t built on entitlement - they’re built on purpose, leadership and trust.🎧 Tune in now and grab your spot in my masterclass here.🧠 Curious about your unique leadership strengths? Take the Leadership Styles Quiz!Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 98: The Hidden Cost of One Toxic Employee - And What To Do About It
In this episode, I’m diving into something I know so many of us grapple with - what to do when someone on your team just isn’t aligned. Maybe they’re technically doing the job, but the energy? It’s off. Whether it’s subtle undermining, ongoing negativity, or just a general vibe that drags the whole team down, the impact of one misaligned team member is real—and costly.I’ve seen how easy it is to keep someone on because they’re “irreplaceable” in one part of the role, or because you’re holding onto hope they’ll turn things around. And I know how hard it can be to even think about having that difficult conversation. But here’s the thing—while everyone else is tiptoeing around it, you’re left carrying the emotional weight. That’s not sustainable.In this conversation, I’m unpacking what toxic behaviour really looks like, why it’s often ignored or justified, and how to address it in a way that’s firm, clear, and still rooted in compassion. I share the mindset shifts that can help you lead through the discomfort, what questions to ask before taking action, and how data—like a simple team engagement check-in - can help you get out of your head and into the full picture.This isn’t just about performance - it’s about culture. The cost of doing nothing can be massive. From increased turnover to burnout, lost productivity, and the emotional toll it takes on you as a founder or CEO… it all adds up fast. But the moment you choose to act with intention? That’s when the turnaround begins.If you’ve got a team that’s lost its spark, I’ve created a free masterclass just for you. On 7 May, I’m walking you through three ways to boost morale and unlock performance - without needing to spend more on salaries or bonuses. It’s designed for small biz owners and empathetic leaders who care deeply about their people but are ready for real results.Spots are limited, and you can register now by DM on Insta or emailing me at [email protected] truly hope this episode helps you move forward with confidence - and protects the culture you’ve worked so hard to build.Interested in finding out your unique leadership strengths? Take my FREE Leadership Styles Quiz.Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 97: Should You Tell Your Team the Truth About Your Numbers?
In this episode, I’m diving into a topic that often feels heavy for many leaders - talking about money. Financial transparency isn’t just a smart business strategy; it’s also a deeply human one, especially during times of uncertainty. I know from experience that many purpose-driven leaders hesitate to share financial information with their teams out of fear - fear of causing panic, confusion, or misunderstanding. But I truly believe that when we approach these conversations with empathy and intention, something powerful can happen.When we open up about the financial health of our businesses, we invite our teams into the bigger picture. We give them the “why” behind decisions. And when people understand the why, they feel more connected, empowered, and engaged. Transparency has the potential to build a culture where trust, psychological safety, and shared accountability can flourish - where every person feels valued and part of something meaningful.In this episode, I offer some practical and thoughtful ways to begin these conversations - whether that’s sharing a few simple metrics or inviting your team into collaborative problem-solving. You don’t need to have it all figured out to start. Small steps, taken with care and honesty, really can shift a culture.My message is this: purpose and profit are not at odds. In fact, when they’re aligned, they can drive truly sustainable, human-centred businesses. When we lead with both heart and transparency, we build something that lasts.And if you're wondering where to begin, I’ve created a simple, practical Business Metrics Dashboard template to help you get started. It’s totally free—just send me a DM or email and I’ll be happy to share it with you.Interested in finding out your unique leadership strengths? Take my FREE Leadership Styles Quiz.Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 96: When Your Greatest Pain Becomes Your Greatest Purpose
In this deeply personal episode, Emma Campbell shares a soulful reflection on purpose—and why your greatest pain may in fact hold the key to your greatest purpose. Inspired by a moving story shared on the Imperfects podcast, Emma explores the idea that we are often called into our most meaningful work through the very experiences that challenge us the most.She opens up about her own story—growing up as a sensitive, empathic child witnessing the emotional pain of those around her, and later facing her own struggles with anxiety and overwhelm. Through personal healing, therapy, and a relentless curiosity to find answers, Emma uncovered a passion for sharing the tools, perspectives, and mindset shifts that help people move through suffering and into possibility.This episode invites you to reflect on the moments in your life that stirred something deep within you. Emma walks you through a powerful self-inquiry process she’s used with clients and groups to help uncover purpose, asking: What breaks your heart? What do you see as broken in the world? And what do you believe is possible instead?Whether you're searching for clarity, meaning, or simply a sense of direction, this conversation offers a heartfelt and hopeful reframe. Emma reminds us that you don’t need to quit your job or start a business to live your purpose—you can start right where you are, in small ways, by following the tug of what lights you up and what you deeply care about.She also shares a channeled message on what purpose truly is: a return to what you’ve always known and who you’ve always been.This is an episode to listen to with an open heart and a journal nearby. Because when you begin to see your pain as fuel, everything changes—and that’s when the real work begins.Interested in finding out your unique leadership strengths? Take the FREE Leadership Styles Quiz.Want to go deeper? Emma would love to hear what came up for you while listening simply reach out to connect:Website: www.emmacampbell.com.auInstagram: @emma_lou_campbellEmail: [email protected]
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Ep 95: From Excitement to Regret: The Real Cost of Rushing a Hire
In this episode, Emma Campbell explores one of the most important yet underestimated parts of building a strong, sustainable business: hiring well. She shares why the classic advice to “hire slow, fire fast” can save you from costly mistakes and how most business owners—herself included—learn this lesson the hard way.Emma walks through common hiring pitfalls, like rushing the process because someone “feels like a good fit” or relying too heavily on one interview to make a decision. She dives into the real, hidden costs of a bad hire, including lost productivity, impact on team morale, and damage to customer relationships or brand reputation.Drawing on her experience in executive recruitment and coaching, Emma offers a mindset shift and step-by-step strategies for hiring the right person the first time. She explains why hiring should be a balance between trusting your intuition and collecting the right data, and shares practical ways to structure a hiring process that includes role clarity, values alignment, interview strategies, trial projects, and more.Emma also touches on the dynamics of hiring friends, when it works well and when it doesn’t, and what to do to protect both your business and personal relationships. She invites listeners to shift from a casual, feel-good approach to a values-led, strategic one that ensures the person you bring into your business is truly aligned with your vision, goals, and team culture.You’ll also hear Emma’s personal stories, including hiring mistakes from her own business, and how being clear on what your business actually needs—not just who you click with—leads to smarter hiring decisions.Whether you’re preparing to hire for the first time or want to refine your approach, this episode gives you the tools and awareness to approach hiring with confidence and care.To request a copy of Emma’s one-page high-level hiring strategy or any of the resources mentioned in this episode, send her a DM on Instagram or email her at [email protected] Emma Campbell:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 94: Let Go to Level Up: Why Delegation is the Secret to Scaling Your Business
In this episode, Emma Campbell shares why delegation might just be the unsexy secret to your next level of personal and business growth. After returning from seven months on the road, Emma reflects on how delegating more and doing less herself has resulted in her most successful and sustainable business season yet. She discusses how letting go of control and delegating effectively has allowed her to create more space, grow her team, and scale her impact.Emma opens up about her conscious decisions to hold back on investing during a season of saving, and what changed when she shifted into growth mode. She shares the behind-the-scenes of building strong foundations in both her business and home life—everything from hiring an online business manager and a housekeeper to strengthening leadership within her team. She also shares her family’s practical systems to keep things running smoothly.Throughout the episode, Emma explores the key reasons why leaders often struggle with delegation. She unpacks the mindset blocks, including perfectionism, control, and the fear that no one else can do things as well. She reminds listeners that your ability to delegate is directly tied to how high you and your business can rise. She also covers the cost of not delegating—burnout, bottlenecks, and missed opportunities to grow and empower your team.Emma introduces her signature "Three M’s" framework for delegation: motivation, mindset, and mechanics. She explains why understanding your ‘why’ behind delegating is crucial, how to reframe limiting beliefs, and how to identify which tasks belong in your zone of genius—and which ones don’t. She also dives into practical delegation tools, like the Pareto Principle and her "loose-tight" method for managing outcomes while empowering your team to use their own strengths.Whether you’re feeling overwhelmed or just ready to step into more aligned leadership, this episode is packed with insights and strategies to help you delegate with confidence and clarity. Emma also teases an upcoming masterclass on delegation and invites listeners to get in touch if they’re interested in bringing this training into their own leadership teams.If you enjoyed this episode, be sure to follow the podcast, share it with a fellow leader, and reach out to Emma for more support or training options.Follow Emma Campbell: Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep 93: My 3 Day Silent Retreat Breakthrough: From Overdrive to Inner Peace
In this episode, Emma Campbell takes us inside her eye-opening experience at a silent meditation retreat and shares some powerful lessons that are too good not to pass on. She talks about the beauty of stepping away from the noise of everyday life—no talking, no phones, no distractions—and just being present with yourself. Emma dives into the importance of slowing down, getting in touch with your heart, and moving from “human doing” to “human being.” She explains how this shift is key for finding balance and living with intention, something we could all use in a world that constantly pushes us to achieve more.But here’s the real game-changer: Emma drops some mind-blowing science about the heart. Did you know the heart’s magnetic field is 5,000 times stronger than the brain’s? It’s true! Emma breaks down how the heart actually sends more signals to the brain than the brain sends to the heart, making it the true powerhouse when it comes to decision-making, emotions, and leadership. She shares how leaders who lead from the heart are magnetic and inspiring in ways that go beyond intellect—they attract people, opportunities, and energy in a way that only heart-led leadership can.Emma introduces the concept of heart coherence, a practice that can help you get in sync with your heart and brain, improving your wellbeing and presence as a leader. She encourages you to take just five minutes a day for some deep heart-focused breathing, and promises that the benefits will be huge—not just for you, but for the world around you.Ready to give it a try? Emma challenges you to commit to five minutes a day of heart coherence breathing, and she wants to know if you’re in! Reach out to her on Instagram or email and let her know you’re up for the challenge.If you enjoyed this episode, don’t forget to follow Emma on social media for more insights and leadership tips.Follow Emma Campbell:Instagram: @Emma_Lou_CampbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.auYou can also explore the Free Leadership Styles Quiz and other valuable resources through Emma’s website to discover your unique personality type.
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Ep: 92 The Let Them Theory for Leaders: Mastering Difficult Conversations
In this episode, Emma Campbell dives into Mel Robbins’ "Let Them Theory," exploring how to let go of control, manage energy, and focus on what truly matters. Drawing from her own experiences and work with leaders, she introduces the Circle of Control and Circle of Influence frameworks to help listeners identify what they can control, what they can influence, and what is ultimately out of their hands.Emma explores the challenges of applying this theory, particularly in leadership and difficult situations like giving feedback. She emphasises the importance of trust in the process and how shifting focus away from controlling others leads to a more peaceful and empowered way of leading and living.The episode covers how the Let Them Theory helps individuals release the need to control how others think, feel, or respond. Instead, it encourages focusing on one’s own actions, energy, and mindset. The Circle of Control and Influence model further helps differentiate between what is within our power and what is not, reducing stress and increasing clarity.Emma also discusses the role of trust when applying the Let Them Theory. Trusting that things will work out, even when letting go feels difficult, is key to both personal and professional growth. She explains how understanding personality types, such as through the Enneagram, can provide deeper insights into control tendencies and help in applying these concepts more effectively.If you enjoyed this episode, don’t forget to follow Emma on social media for more insights and leadership tips.Follow Emma Campbell:Instagram: @Emma_Lou_CampbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.auYou can also explore the Free Leadership Styles Quiz and other valuable resources through Emma’s website to discover your personality type and learn how the Let Them Theory can work specifically for you.
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Ep 91: Anxiety, Self-Doubt & Purpose: The Story Behind My Mission
In this episode, Emma Campbell shares her personal journey of discovering her purpose and how it reshaped her career and life. From battling anxiety to finding fulfilment in purpose-driven work, Emma provides actionable advice on how aligning with your ‘why’ can unlock personal and professional transformation.Emma explores the power of storytelling and how it shapes our identities, builds trust, and fosters self-awareness. She reflects on her transition from business to HR, a move driven by her desire to create a meaningful impact in the workplace.She also opens up about her struggles with anxiety and perfectionism, sharing how self-compassion played a key role in overcoming these challenges. Emma discusses her leap from HR to coaching, highlighting the importance of embracing fear, trusting in your strengths, and stepping into your purpose.Taking the first big leap into a purpose-driven organisation was a turning point in Emma’s career, transforming her sense of fulfilment and reinforcing the impact of purpose-led leadership. She explains how purpose-driven organisations cultivate engaged, motivated employees and build stronger customer connections.The episode also explores the difference between living with purpose and simply going through the motions. Emma shares how discovering your purpose can guide decision-making and lead to greater fulfilment in all areas of life.Emma Campbell is a purpose-driven leader, coach, and business consultant who helps individuals and organisations uncover their potential through purpose.If you enjoyed this episode, please subscribe, rate, and review the podcast. Share this with someone who is seeking purpose, and follow Emma on social media for more insights.Find out your unique leadership strengths by taking the Leadership Styles Quiz.Follow Emma Campbell:Instagram: @Emma_Lou_CampbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au
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Ep: 90 Why purposeful teams are the most successful on the planet
Welcome to the Purposeful CEO Podcast! In this first episode of the new and improved show, Emma Campbell explores why the most successful organisations are purpose-driven. She shares her journey, the impact of purpose on business, and how to stay connected to your mission even when life gets busy.Emma dives into what it means to be a Purposeful CEO, explaining how true leaders prioritise mission, impact, and empathy over profits. She also shares insights from her recent seven-month caravan adventure across Australia, where she had the time and space to realign with her purpose and gain clarity on her professional and personal mission.This episode also explores why purpose-led businesses consistently outperform those focused solely on profit. Emma shares key research and statistics on how organisations with a strong sense of purpose attract top talent, create engaged teams, and drive higher profitability.Purpose-driven leadership is a powerful tool for business success. Emma explains how leading with purpose can build stronger customer relationships, create thriving teams, and foster long-term growth. She also discusses how to overcome ego-driven decision-making and stay aligned with a deeper sense of mission, focusing on contribution and impact rather than status or wealth.Emma wraps up the episode with a preview of what's to come on the podcast, including interviews with thought leaders and experts who will help listeners deepen their connection to their purpose.Next episode: Emma shares her personal purpose story, revealing how she unlocked her purpose and how it transformed her business and life.If you enjoyed this episode, please subscribe, leave a review, and share it with fellow leaders who are on a mission to create meaningful change.Find out your unique leadership strengths by taking the Leadership Styles Quiz.Follow Emma Campbell:Instagram: @Emma_Lou_Campbell LinkedIn: Emma Campbell Website: www.emmacampbell.com.au
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Ep 89. Why bonus schemes won't solve your culture issues (and what will)
This is a BIG episode. Powerful stats and advice on the power of running your business in a way that drives long term success AND personal fulfilment. In this ep we cover : Why bonus schemes are not the answer to your culture issues What an inside-out approach to culture transformation looks like The ripple effect of purpose on profit Why purpose drives 6x greater profit Why you don't need to introduce another bonus scheme or give everyone pay rises How to create a culture that's not reliant on you To apply for one of only THREE Culture Audits, reach out to me at [email protected]
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Ep 88. The 5 Key Skills Every Empathic Leader Needs
From someone who has been partnering with small businesses and heart-led leaders for over 12 years now. I know exactly which skills you already rock at - and which ones you need to smash through your fears, limiting beliefs and step into your power. In this episode, we cover: The 5 skills you need to step into your power Why the world needs more leaders like you Why mindset is 90% of the game Enjoy! x >> Sign up to the free Leadership Mindset Matters masterclass << Connect here: What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website DM me on Instagram: emma_lou_campbell
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Ep 87. Create a Life You Love (Alcohol Free) with Sarah Rusbatch
Introducing our latest Purpose in Perth guest: Sarah Rusbatch! Sarah is author of the best selling book “Beyond Booze, How to create a life you love Alcohol Free’, a multi-award winning Health and Wellbeing Coach, an accredited Grey Area Drinking Coach, and global speaker. I first met Sarah in a business mastermind we were in together and was instantly inspired and as someone who is sober curious, was eager to learn more. I loved this interview and could have chatted to Sarah for hours, we cover: Her 'rock bottom' moment that sparked her sober journey How to create a life you love, alcohol free Her mission and purpose in business How to unlink 'fun and alcohol' in your brain Which mindset blockers Sarah battles with Kids, parenting and alcohol Sarah is truly such a wealth of knowledge, wisdom and passion - I know that you'll enjoy! Connect with sarah: Visit her website: https://sarahrusbatch.com/ 30 Day Alcohol Free Challenge Get her book, Beyond Booze Connect with her on Instagram Women's Wellbeing Collective Facebook group Connect here: What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website DM me on Instagram: emma_lou_campbell
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Ep. 86 Shine a Light on Your Blind Spots: The Power of Pulse Checks
Today we speak about the power of team pulse checks (AKA employee engagement surveys). We cover: Why run them, the benefits to your culture + business How they can reveal your blind spots The ROI on your profit, productivity, sales and retention How they can reveal your unique strengths What 3 clients learnt from their pulse checks The process I run & which questions I ask How they saved one client from spending $100k unnecessarily As you might be able to tell, I'm a BIG fan of running team pulse checks. They're such a win-win, produce juicy data, and leave your team and business on the right trajectory for growth. >> Join the waitlist << for your 1 x complimentary Team Engagement Pulse Check. Or email [email protected] for more info Connect here: What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website DM me on Instagram: emma_lou_campbell
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Ep.85 Motherhood, Seasons, Burnout & Permission to Do YOU
This week we chat motherhood, seasons, burnout, doing it all and permission to do YOU. We cover: My story with burnout and shifting to a season of sustainability Identity shifts in business and motherhood The 3 lenses of my 'business energy audit' The one exercise that shifted everything in our household The unspoken emotional and mental load women carry in the household Hustle culture and permission to step into whatever season you're in or need! Enjoy! Connect here: What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website DM me on Instagram: emma_lou_campbell
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Ep 84. The Push Up Challenge + Better Mental Health with Nick Hudson
Nick Hudson, Australian of the year - 2024 WA local hero, international speaker, mental health advocate, and founder of The Push-Up Challenge to become Australia’s largest mental health online event. Through Nick’s leadership the event has motivated over 500,000 participants and raised $40M for mental health. Nick’s journey of building The Push-Up Challenge occurred alongside his own struggles with depression before and after life-saving open-heart surgery, teaching him valuable lessons about resilience and motivation. In this powerful chat, we discuss: His story and journey, the ups and downs His purpose, vision and the massive impact they've made His own personal mental health and mindset challenges How purpose served him through the dark times Mental fitness and how you can get a team involved! I know you'll love this! Sign up to the PushUp Challenge: https://www.thepushupchallenge.com.au/ Connect here: What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website DM me on Instagram: emma_lou_campbell
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Ep 83. Why Nature Play for Kids Matters with Kelsie Prabawa-Sear
"Purpose in Perth" is a chance to shine a spotlight on the people and organisations out there clearly on a mission to do good and make a change, to spread the impact of the work they do. Today’s guest is the CEO of nature play. Kelsie Prabawa-Sear. An NFP on a mission to support the mental and physical health of WA kids by growing their connection to nature and community through outdoor play. Child-led play in the outdoors and all the sensory wonder that nature brings. As a parent of three wonderful growing humans, Kelsie also understands the challenges of parenthood and the important role that we have as advocates for our kids’ childhoods. Its her view that we all have a responsibility to ensure that our kids not only get time in nature as little ones, but also get a future with nature. I recorded this episode at the end of 2023 and the purpose in Perth podcast series is kicking off now in feb so you’ll hear us chat about that. We talked about childhood, parenting, mindset and limiting beliefs where nature play came from and how you can get involved. To learn more about Kelsie and Nature Play: https://www.natureplaywa.org.au/ Connect with Em here: What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website DM me on Instagram: emma_lou_campbell
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Ep 82. Behind the Scenes with 3 Clients + lessons on identity, mindset & values
A new format where I share with you behind the scenes (BTS) with my clients, the challenges they're facing, the solutions they're finding and the lessons they're taking away! Today's lessons include: High performing mum of 3 experiencing identity shifts and taking her power back at work Long-standing CEO of a NFP experiencing burnout and ready to make a change 30 person health organisation experiencing high employee turnover and choosing a success mindset Keen to hear your feedback on this new format - did you enjoy it, get value from it? And enquire about the Leadership Retreat: [email protected] Connect here: What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website DM me on Instagram: emma_lou_campbell
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Ep 81. Unlocking possibility: My 'word' for 2024, vision, wins, learnings + more!
Hey fam! Happy 2024 my loves. So happy to be here and excited for what 2024 has to bring. I have a good feeling about this one... A perfect time to share my own personal process for how I review my year and anchor into what's next. Tune in to hear: My personal 5 part process I use to tap into my highest vision My 'word' for 2024 + personal wins, challenges, learnings and goals for this year Why you need to anchor into what matters BEFORE setting your goals What usually gets in the way of my success and what I'm doing about it An opportunity to join a one-day leadership retreat to be guided through this process (and more!) To learn more about the one day leadership retreat, email me at [email protected]
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Ep 80. How to run your own strategy & leadership day
So you know you need to work more ON the business. But how do you carve out the time? Your team strategic planning offsites are one of the most valuable ways to carve out that time before life gets in the way! If every business decision is a series of conversations, your strategy day is where the most important conversations for your business’s future will take place. With 2024 just around the corner, how can you prepare for the best year yet? Tune into this ep to learn: My 4 hot tips for setting your strategy day up for success The benefits of setting aside the one day for your biz How my client benefitted from this process My top tip for hearing introverts' voices during this day! Big love, Em Connect here: Enquire about your Leadership + Strategy Day ([email protected]) What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website DM me on Instagram: emma_lou_campbell
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Ep 79. Mindset is 90% of the game & how to transform yours
Mindset can change the trajectory of your life - well, it did for me. In this ep I share: My personal story with mindset & limiting beliefs My signature BEAR Mindset Transformation Formula How to reveal your own limiting beliefs Where our limiting beliefs come from How to embed new beliefs for good I just love mindset stuff and I know you will too after this ep! Enjoy x Connect here: Book in a Mindset Workshop ([email protected]) What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website DM me on Instagram: emma_lou_campbell
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Ep. 78. How the most resilient teams THRIVE through adversity
Introducing my signature research-backed formula for resiliency. There's no doubt about it, in the world today, things are not getting any easier. And given we can't change what's happening in the outside world, we need to focus In this ep we cover: 6 signs you + your team are indeed resilient What the most resilient teams in the world are doing to succeed in an uncertain world How stress makes you dumb + what the amygdala hijack is My signature research-backed resiliency formula How teams can cultivate a resilient mindset The most important pieces to have in your self care toolkit The power of purpose in resilency Enjoy! And if you feel your team could benefit from a workshop on resiliency (I'd highly recommend), reach out to me on [email protected] Connect here: What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website Email: [email protected] Instagram: emma_lou_campbell
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Ep. 77. Transform Imposter Syndrome into Confidence, Self Belief & Worthiness
For high performing CEOs, leaders, business owners and entrepreneurs who doubt their own abilities and worthiness despite their achievements. Psychologists Clance and Imes developed the concept, originally termed “imposter phenomenon,” in their 1978 founding study, which focused on high-achieving women. They posited that “despite outstanding academic and professional accomplishments and/or praise, women who experience the imposter phenomenon persist in believing that they are really not bright and have fooled anyone who thinks otherwise. Tune into this episode to learn: The signs and symptoms of imposter syndrome (how it shows up and what it sounds like) The stages in life when it tends to be most activated Where it comes from and what family dynamics tend to create it The role history, stereotypes and workplaces play in maintaining it Tools and practices for how to move through it Enjoy! Links: >> Join Waitlist for FREE Live Training Masterclass << LEVEL UP, Uplevel your mindset, Uplevel your life. Transformation and Expansion from the inside out. What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website Email: [email protected] Instagram: emma_lou_campbell
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Ep. 76. How to Delegate Like a Boss (and only do it once!)
Delegation is a funny one. Most leaders I speak to know they need to do it. They're run off their feet with multiple priorities. Juggling many balls. Exhausted and scattered. They know that delegation would help them. They know that it would mean... achieving more and doing less empowering their team and seeing them learn and grow seeing their business thrive less stress, more time for value-adding activities Yet... something seems to get in the way. What stops them from delegating? Tune into this episode to discover: The biggest blocks to WHY we don't delegate (even though we know we should) and how to move through them The mindset, psychology and beliefs that will support you in letting go of control The process for HOW to delegate effectively The long term costs of not letting go of work Enjoy! Links: >> Join Waitlist for FREE Live Training Masterclass << LEVEL UP, Uplevel your mindset, Uplevel your life What's Your Leadership Style? >> TAKE QUIZ << Connect with Emma Visit Emma Campbell's Website Email: [email protected] Instagram: emma_lou_campbell
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Ep. 75. My 5 Lessons for Building a Thriving Business that Lights You Up
While on a panel at a conference yesterday, I was asked "What's the number one lesson you wish you'd known earlier in your business journey." And firstly, I thought it was such a great question - and one, i realised that I've been asked a few times the last couple of weeks. So, I knew it was time to record a podcast episode on it. 5 lessons that I've learnt over the last few years - and that I believe everyone should know. Let me know which one speaks to you? Connect here: Reach out to [email protected] to learn more about business coaching. What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website Email: [email protected] Instagram: emma_lou_campbell
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Ep. 74. Balancing Mental Health & Performance at Work
Wow this was a jam-packed episode. I threw a question out to my community to ask: Whats your biggest challenge when it comes to managing mental health at work? And there were so many important questions that came through. I couldn't get to them all but I've themed them up where I could. We cover: My personal story and journey with mental health issues in the workplace Can we ask someone if someone has a mental illness? What to do if an employee is showing mental health symptoms but hasn't told you about any issues? What are your responsibilities as an employer if someone hasn't disclosed their illness? What to do if performance is being affected or its affecting others at work? How can you encourage someone to get help? What to do if people you work with have preconceived ideas/stigma about it? This is a super juicy episode with lots of value in it. However it won't answer all of your questions as its a BIG topic. For further support, reach out to me [email protected] What's Your Leadership Style? >> TAKE QUIZ << Visit Emma Campbell's Website Email: [email protected] Instagram: emma_lou_campbell
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ABOUT THIS SHOW
Emma Campbell is a certified Culture Coach for ambitious purpose-led CEOs and teams ready to scale.With quals in Business + Psychology with over 10+ years supporting purposeful leaders + teams to unlock their SPARK + truly thrive. Combining psychology, strategy, neuroscience, and results-based coaching, tune in if you're ready to unlock your highest potential, step into your power and truly own your role as a leader so that you can amplify the positive impacts of your purposeful work.This podcast is here to inspire belief in what's possible for you - because its all SO possible.
HOSTED BY
Emma Campbell | Culture Coach for Purpose-led Teams
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