PODCAST · business
The Pursuit Desk
by Jason Noble @ ikaun
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.You'll hear exclusive interviews with the world's leading business development and marketing experts. Each episode is packed with actionable advice that will help you run your own growth initiatives, no matter the size or specialty of your business.
Episodes
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From Events to Strategy: Sandra Claudio on BD, Authenticity & the Art of Integration
At LMA 2026 in New Orleans, Sandra Claudio made the case for something every BD team knows but rarely says out loud: not every RFP is worth your time — and chasing the wrong ones can actually hurt you. 🎧 Sandra is Director of BD at Ice Miller, where a team of two manages RFPs for the entire firm…
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Navigate the Tricky Channels: Tracy Kraft on AI, Efficiency & Staying Current
Tracy is Head of Marketing & BD at Kraft Kennedy — a firm that helps law firms navigate their most complex technology implementations. She's watched firms fall behind on technology decisions and then scramble to recover. She's also applying that same urgency to her own marketing function. In the...
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Building the Band: How Andrew Laver is Reshaping Legal Marketing at Porzio
In legal marketing, most leaders inherit a department. Andrew Laver built one — and he did it with a very specific philosophy. In the latest episode of The Pursuit Desk, ikaun's Jason Noble sits down with Andrew Laver, Chief Marketing and Business Development Officer at Porzio, Bromberg & Newman,...
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The Data Behind Winning RFPs—and Why Price Isn’t Everything with Jordan Weinstein
In this episode of The Pursuit Desk, Jason Noble, Co-Founder & Chief Product Strategy Officer at ikaun, sits down with Jordan Weinstein, VP of Data & Growth at Persuit. Together, they unpack what the data reveals about winning more RFPs, why the lowest price isn’t always the deciding factor, and...
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Winning Work: Proposal Best Practices and the Future of AI with Rick Harris
In this episode of The Pursuit Desk, Jason Noble sits down with Rick Harris, CEO of the Association of Proposal Management Professionals (APMP), to explore what truly makes a winning proposal. Rick shares timeless best practices—from the importance of executive summaries and compliance matrices…
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From Go/No-Go to Gold: Carling Futvoye on Proposal Strategy, Storytelling, and Smart Use of AI
On this episode of The Pursuit Desk, Jason Noble chats with Carling Futvoye, Senior Proposal and Experience Manager at Stinson LLP, about what makes proposals truly stand out—and what still gets in the way. Carling shares how a thoughtful go/no-go process helps her team stay focused, how her...
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Marketing, Missiles, and Meaning: Gabriela Cervantes on Humanizing Legal BD
What do aerospace, modeling, and legal marketing have incommon? Gabriela Cervantes. In the newest episode of The Pursuit Desk, JasonNoble sits down with Gabriela, Marketing Manager at Snell & Wilmer, for a compelling conversation on career pivots, cross-industry insights, and the human side of...
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Live from LMA 2025 with HFW’s Debra Filippin on Client Listening That Works
What if your most powerful business development strategywasn’t another pitch—but a conversation? In this new episode of The Pursuit Desk, recorded live at the 2025 LMA Annual Conference, Jason Noble sits down with Debra Filippin, Head of Marketing and Business Development for Asia Pacific at HFW,...
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From Data Steward to Tech Leader: Kelly Sweeney on CRM, AI, and Legal Marketing
In legal marketing, tech is no longer just a support function—it’s the engine driving personalization, growth, and smarter strategy. In the latest episode of The Pursuit Desk, Jason Noble sits down with Kelly Sweeney, Senior Manager of Marketing Technology, for a wide-ranging conversation on the...
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LIVE at LMA 2025 with Roy Sexton, CMO of Vedder Price
Recorded live at the 2025 LMA Annual Conference, this episode features Jason Noble in conversation with Roy Sexton, Chief Marketing Officer of Vedder Price. Known for his charisma and candor, Roy shares why storytelling and narrative memory are the secret weapons of effective legal marketing. He...
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The Truth About Legal Panels with Mark Bilson
The legal industry has long debated the value of client panels—do they truly guarantee work, or is there a bigger game at play? In the latest episode of The Pursuit Desk, new Chief Revenue Officer, Mark Bilson, joins Jason Noble to break down the realities of legal procurement, panel…
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Beyond the Pitch: Building Systems and Strategies to Transform Business Development in Law Firms with Mike Mellor
In this episode of The Pursuit Desk, Jason Noble sits down with Mike Mellor, CEO and Founder of 742advisors, to discuss the challenges law firms face in their pitch and proposal processes. Mike highlights how firms lose up to $450K annually due to inefficiencies, and why integrating data and...
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Mastering the Legal Panel Process with Richard Crabb
In an industry where innovation often faces resistance, law firm leaders are starting to recognize the undeniable impact of data-driven decision making. This week on The Pursuit Desk, we’re thrilled to welcome former Head of Commercial Management at HSBC, Richard Crabb, to explore how data and...
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18. At LMA 2024 Part 2: Navigating the Data Revolution: Insights from Holland & Knight’s, Jason Kennedy
This podcast features Jason Noble, Founder and Chief of Product Strategy at ikaun, and Jason Kennedy, Intelligence Solutions Manager for Holland & Knight in Nashville. In this episode, they delve into Kennedy's background transitioning from the vendor side to in-house roles within law firms,...
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17. At LMA with Lane Powell's Kirstin Rojo: “What tasks would you eliminate if your department was handed a time machine?”
We're live at LMA! Join Jason Noble as he sits down with Lane Powell Business Development Manager, Kirstin Rojo as they discuss the conference, marketing and BD pressure points at Lane Powell, and Kirstin answers which tasks she would like to eliminate from her workflow — for good.
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16. Leveraging Firm Experience to Better Win New Business with Katie Munroe
When Katie Munroe first arrived from Covington & Burlington in her new role as Chief Marketing Officer for Zuckerman Spaeder, her top priority was bringing in new business as well as expanding existing business by better understanding the firm’s clients and better positioning each lawyer for...
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15. The importance of technology and innovation in modern law firms with Mark Tamminga
Mark Tamminga, former partner at Gowling WLG, joins The Pursuit Desk to discuss the importance of technology and innovation in modern law firms, specifically the development of tools and processes to capture and utilize personnel expertise. Additionally, Jason and Mark discuss the importance of...
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14: Creating your personal brand in the legal world with Lee Watts
In this week’s episode of The Pursuit Desk Lee Watts, Founder and CEO of Ashby and Co. Lee Watts joins Jason Noble to discuss the importance of developing branding and identity in the legal industry. Lee is an innovator in the legal space who helps attorneys and high-achieving professionals…
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13: Uncovering the business and technology side of Legal with Michael Warren
In this week’s episode of The Pursuit Desk Michael Warren, VP Client Development & Intake Practice at Wilson Allen, joins Jason Noble to discuss the business and technology side of the legal industry. With years of experience in the legal industry, Michael is a notable consultant and well-known...
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12: How firms of different sizes approach similar challenges with Kalisha Crawford
Jason meets with Kalisha Crawford, Director Of Marketing & Business Development at Ropers Majeski. With her experience working with firms of different sizes, they discuss how she brings big firm processes and perspectives into the mid-sized market.
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11: Elevate your Business Development Team with Heather Ritchie
In this week’s episode of The Pursuit Desk features Heather Ritchie, Chief Knowledge and Business Development Officer at Hicks Morley joins Jason Noble to discuss leveraging firm knowledge to improve operations and service delivery. Heather Ritchie has decades of experience working in the legal...
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10: How to Leverage your Firm’s Data with Jonathan Oeler
In this week’s episode of The Pursuit Desk features Jonathan Oeler, Senior Manager of IT and Development at Reed Smith joins Jason Noble to discuss solution development in legal applications and how it can help your marketing and business development teams. Jon has been working in big law for…
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9: Optimizing Business Development and Marketing Workflows with Joshua Fireman
In this week’s episode of The Pursuit Desk features Joshua Fireman, founder and president of Fireman & Company, joins Jason Noble to discuss the activities that result in optimizing your bd and marketing workflows. Joshua has over 20 years of experience in knowledge management in the legal space....
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8: Tech and Artificial Intelligence in Law Firms with Shawn Hainsworth
We’re thrilled to welcome Shawn Hainsworth, a Senior Architect/Developer & Programmer at Cooley LLP. Shawn joins Jason Noble to discuss the technologies that are driving innovation in legal marketing. Shawn has a very impressive background, spending over 27 years in Legal IT as a business…
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7: Building Great Business Development Leaders with Ian Farmer
This week’s episode of The Pursuit Desk features Ian Farmer, a notable “rainmaker” and sales coaching with over 30 years of experience changing salespeople’s lives one deal at a time. He focuses on helping then improve their sales pitch and sales process. Ian sits down with Jason to discuss how…
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6: The Evolution of Legal Knowledge Management with Ginevra Saylor
This week’s episode of The Pursuit Desk features Ginevra Saylor, the National Director of Innovation and Knowledge Programs at Gowling WLG. She joins Jason Noble to discuss the ways that legal knowledge management has evolved.
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5: Drive Growth and Efficiency Using Firm Experience with Clinton Gary
This week’s episode of The Pursuit Desk features Clinton Gary, Chief Strategy and Business Development Officer and Burr & Forman LLP joins Jason Noble to discuss leveraging a firm's experience to drive growth and firm efficiencies. Clinton started in a traditional business consulting role at…
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4: The Biggest Opportunities in Legal Tech with Conan Hines
Conan Hines is a legal technology expert with a demonstrated history of positively impacting the practice of law with many BigLaw and A2J experience. As Senior Legal Technology Advisor, Conan works closely with the lawyers at Clifford Chance to help them implement the latest technology. Through…
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3: Building a Customer Proposal System with Chris Spann
Chris Spann is a Senior Marketing Manager, brand expert, and content contributor at Perks. Perks is a leading incentive and loyalty marketing company that provides services and software to help our clients engage with their indirect channel and ensure channel partner and customer effectiveness....
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2: Improving RFP Responses with Samuel Sroka, J.D., Proposal Manager
Sam is a recipient of 2019 LMANext Fellowship for the New York City Chapter and former Executive Articles Editor of the New York International Law Review. He is a marketing and business development professional with a legal background, including four years in private practice. Sam works closely...
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1: Enhancing the Sales System with Mike Scariano, VP of Sales
Mike Scariano is the VP of Sales at Neudesic, responsible for managing a $100M sales budget for all Neudesic Offices throughout the US. He brings over 17 years of experience in the Microsoft System Integrator Partner Channel. Prior to joining Neudesic in April 2008, Mike was a Geographic Vice...
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ABOUT THIS SHOW
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.You'll hear exclusive interviews with the world's leading business development and marketing experts. Each episode is packed with actionable advice that will help you run your own growth initiatives, no matter the size or specialty of your business.
HOSTED BY
Jason Noble @ ikaun
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Frequently Asked Questions
How many episodes does The Pursuit Desk have?
The Pursuit Desk currently has 31 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Pursuit Desk about?
What separates the highest performing professional services business development teams from rest? What strategies, tactics, systems, and technology tools are they using to grow their firm? Join us as we follow Jason Noble in his search for answers to these questions and more.You'll hear exclusive...
How often does The Pursuit Desk release new episodes?
The Pursuit Desk has 31 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Pursuit Desk?
You can listen to The Pursuit Desk on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Pursuit Desk?
The Pursuit Desk is created and hosted by Jason Noble @ ikaun.
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