The Real Women Real Business Podcast

What if the story you are not saying out loud is the one quietly shaping how you lead, price, decide, and show up in your business?In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Jennifer Griffith, author, speaker, and host of the About Your Mother podcast. Jennifer’s work explores the relationships and defining moments that shape who people become, and her debut memoir, Both Sides of Then: Finding Love After Abandonment, offers a powerful lens on motherhood, resilience, abandonment, and rewriting the next chapter without erasing the backstory.Together, Shauna Lynn and Jennifer explore why authenticity cannot be copied from someone else’s framework, how borrowed business advice can pull entrepreneurs away from their real strengths, and why the most meaningful stories often begin in the places people have been taught to hide.Listeners will walk away with a stronger understanding of how to use their own story as a source of clarity, confidence, connection, and business direction.Timestamps:(01:50) - (05:12) - Why hidden scripts shape leadership, pricing, boundaries, and capacity(05:13) - (11:21) - Authenticity, borrowed business advice, and the danger of copying someone else’s strategy(11:22) - (17:22) - How to use case studies, frameworks, and your own why without losing yourself(17:23) - (24:21) - Finding the deeper origin story behind your business, passion, or creative work(24:22) - (31:43) - Negative narratives, reframing painful moments, and using hard stories as fuel(31:44) - (40:23) - Owning your story, identity, family history, and what empowerment really means Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastBoth Sides of Then: Finding Love After Abandonment by Jennifer Griffith: https://byjennifergriffith.com/the-book/Ep 100: Why People Pleasing Is Burning You Out and How to Set Boundaries Without Guilt: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/people-pleasingEp 115: Why the Loudest Business Advice Is Not Always the Smartest Move: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/loudest-adviceConnect with Jennifer Griffith:Learn more about Jennifer: https://www.byjennifergriffith.comFacebook: https://www.facebook.com/jennifer.griffith.904/Instagram: https://www.instagram.com/byjennifergriffith/YouTube: https://www.youtube.com/@ByJenniferGriffithEmail: [email protected] Griffith is an author, speaker, and host of the About Your Mother podcast, where she explores the relationships, family histories, and defining moments that shape people’s lives. Her debut memoir, Both Sides of Then: Finding Love After Abandonment, is a candid reflection on motherhood, resilience, family complexity, and the lasting impact of the stories people inherit and choose to rewrite. Through her writing, podcasting, and speaking, Jennifer invites others to look honestly at both the beauty and the mess of their stories, find connection through shared human experience, and become more empowered by the truth of where they have been and where they are choosing to go next.

What if connection is not just a nice-to-have in business, but one of the biggest drivers of trust, performance, and growth?In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Shari Leid, author, speaker, connection expert, attorney, and founder of the Flip the Box movement. Shari shares how her personal story of being found as an orphaned baby in a cardboard box shaped her lifelong search for belonging, and how that same box became the foundation for a powerful leadership framework rooted in connection.Through her Table for 51 project, Shari traveled to all 50 states and shared meals with women she did not know, uncovering what creates meaningful connection beyond surface-level networking. She explains how disconnection shows up in teams, client relationships, and leadership, and why trust often begins with helping people feel seen.Listeners will walk away with practical ways to strengthen relationships, improve communication, and lead with more clarity, confidence, and care.Timestamps:(01:50) - (04:26) - Why connection is a driver of business performance, not just a buzzword(04:27) - (08:09) - How disconnection shows up in leadership, teams, and client relationships(08:10) - (13:49) - Why connection matters after the pandemic and how Flip the Box began(13:50) - (19:25) - The Flip the Box framework and how it builds trust in leadership(19:26) - (28:00) - Simple ways to help team members and clients feel seen(28:01) - (38:20) - Prioritizing connection, Shari’s retreat, and flipping the story you tell yourselfResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastFlip the Box Women’s Retreat - Use code RWRB to save $100 off registration: https://www.sharileid.com/retreatTable for 51 by Shari Leid: https://animperfectlyperfectlife.com/table-for-51The Effective Manager by Mark Horstman: https://amzn.to/4v4RPUzConnect with Shari Leid:Learn more about Shari: https://www.sharileid.comFacebook: https://www.facebook.com/SharileidbizInstagram: https://www.instagram.com/an_imperfectly_perfect_life/LinkedIn: https://www.linkedin.com/in/shari-leid-51a53b10/YouTube: https://www.youtube.com/sharileidTikTok: https://www.tiktok.com/@sharileidX: https://x.com/AnImperfectlyLinktree: https://linktr.ee/animperfectlyperfectlifeEmail: [email protected] Leid is an author, speaker, connection expert, attorney, and founder of the Flip the Box movement. A former litigator, Shari brings analytical thinking, lived experience, and a deep understanding of human connection to her work with leaders, entrepreneurs, and organizations. She is the author of Table for 51, a project that took her across all 50 states to share meals with women and explore how connection shapes leadership, belonging, and life. Through her Flip the Box framework, Shari helps professionals turn disconnection into a strategic advantage by strengthening trust, improving communication, and creating relationships that support performance, retention, growth, and meaningful reinvention.

What if watching your competitors is not giving you clarity - but quietly pulling you away from your own business vision?In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon explores the fine line between healthy competitor awareness and toxic comparison. For many service-based entrepreneurs, especially in industries like home staging, interior design, consulting, and coaching, it can feel like everyone is watching everyone. But when competitor research turns into obsession, it can lead to reactive decisions, scattered offers, pricing doubts, and a business that no longer feels aligned.Shauna Lynn breaks down how to learn from others without copying them, why online success is often just a highlight reel, and how to use your own vision, values, differentiators, and client experience as the filter for business decisions.Listeners will walk away with a healthier way to view competitors, stronger questions to ask about their own business, and a reminder that standing out often comes from leaning further into what already makes them different.Timestamps:(01:49) - (06:20) - Why competitor watching is normal, but can quickly become unhealthy(06:21) - (10:36) - The difference between market awareness and competitor obsession(10:37) - (17:22) - Why online success is often a highlight reel, not the full business story(17:23) - (24:15) - How comparison weakens your instincts and disconnects you from your vision(24:16) - (28:43) - Using competitors to clarify your differentiators instead of copying their offers(28:44) - (31:40) - Building from clarity, confidence, and your own version of successResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast

Thinking about selling your home staging business but unsure what actually happens after you find a buyer?In the final episode of this special mini-series of The Real Women Real Business Podcast, Shauna Lynn Simon walks through the complete sale process for a home staging business, from the first buyer inquiry to closing day and beyond. While many business owners focus on valuation and preparing their company for sale, understanding how a transaction actually unfolds can make the difference between a smooth transition and a stressful experience.Listeners will learn how information is shared throughout the sale process, what buyers expect at each stage, and why confidentiality, preparation, and timing matter more than most owners realize. Shauna Lynn breaks down key milestones, including teasers, NDAs, prospectuses, buyer conversations, letters of intent, due diligence, closing, and transition support, helping staging business owners understand what lies ahead and how to prepare with confidence.Whether a sale is years away or already on the horizon, this episode provides valuable insight into protecting the business, preserving relationships, and creating more options for the future. Tune in to gain a clearer understanding of the journey from listing to closing and what it takes to successfully transfer the business you've worked so hard to build.Timestamps:(00:08) - (04:46) - Why the business sale process needs a clear deal flow(04:47) - (09:03) - How teasers, listings, and buyer qualifications protect confidentiality(09:04) - (13:43) - When to use NDAs and what belongs in your prospectus(13:44) - (20:42) - How buyer conversations and LOIs move the deal forward(20:43) - (29:52) - What happens during due diligence, closing, and transition support(29:53) - (38:52) - How professionals, bootcamp support, and sale preparation fit togetherResources:Get your "Is Your Home Staging Business Sellable?" eBook free when you use promo code SELL100: https://slsacademy.com/sellreadyLearn more about the Sell Your Staging Business Bootcamp (and claim your spot): https://slsacademy.com/sellyourbiz

Is your home staging business built on solid systems or just what's stored in your head?In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon explains why one of the biggest drivers of business value has nothing to do with revenue or inventory. It comes down to transferability. Buyers want confidence that a business can continue without relying on the current owner's memory, instincts, or constant involvement.From pricing and proposals to client communication, warehouse organization, and team responsibilities, Shauna Lynn breaks down the systems that create a more valuable and sellable home staging business. She also shares a simple exercise to identify where your business is too dependent on you and practical ways to start documenting the processes that matter most without creating an overwhelming operations manual.Whether selling is years away or simply a future possibility, this episode will help home stagers build a business that runs more smoothly today while becoming a stronger asset for tomorrow. If this episode resonates, share it with another home stager who is building for long-term success.Timestamps:(00:08) - (04:49) - Why transferability matters more than having everything run without you(04:50) - (09:18) - The difference between an owner-operated business and an owner-dependent business(09:19) - (13:49) - Why systems are more than software and how they support buyer confidence(13:50) - (18:36) - Which systems matter most when preparing your staging business for sale(18:37) - (22:36) - How your team, contractors, and 30-day test reveal what still lives in your head(22:37) - (25:27) - Systems resources, bootcamp support, and what to expect in the final episodeResources:Get your "Is Your Home Staging Business Sellable?" eBook free when you use promo code SELL100: https://slsacademy.com/sellreadyLearn more about the Sell Your Staging Business Bootcamp (and claim your spot): https://slsacademy.com/sellyourbizGet help organizing your systems with the Systems Unlocked Business Training: https://slsacademy.com/systemsunlocked

What if being rich has less to do with the number in your bank account and more to do with how your life actually feels?In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Kalee Boisvert, a financial advisor, author, speaker, and founder of Kalee Boisvert Wealth Advisory. With more than 15 years in finance and an MBA in finance, Kalee brings a refreshing perspective to money, wealth, self-worth, and the pressure many women feel to always be further ahead.Kalee shares why money is rarely just about money, how childhood experiences and comparison shape financial confidence, and why so many successful women still feel like they are behind. She also challenges the “just enough” mindset and encourages women to stop judging wealth, stop shrinking their goals, and redefine rich in a way that supports freedom, joy, and personal values.Listeners will walk away with a new way to think about money as a tool, not a measure of worth.Timestamps:(01:49) - (06:43) - Why money is rarely just about money and what “enough” really means(06:44) - (15:35) - Feeling behind, letting go of comparison, and redefining financial success(15:36) - (23:39) - Why women are taught conflicting messages about spending, saving, and wealth(23:40) - (30:27) - Judgment, self-worth, people pleasing, and opening up to more money(30:28) - (37:15) - Why women may be better with money than they think(37:16) - (43:25) - How to redefine rich and start building a life that feels wealthy nowResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 95: Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/create-breakthroughsEp 27: Thriving in Business: Shell Brodnax's Secrets: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/thriving-in-businessConnect with Kalee Boisvert:Learn more about Kalee: https://kaleeboisvert.com/Instagram: https://www.instagram.com/kaleeboisvert/Email: [email protected] Boisvert is a financial advisor, author, speaker, and founder of Kalee Boisvert Wealth Advisory. With more than 15 years of experience in finance and an MBA in finance, Kalee helps women build wealth in a way that feels aligned with who they are and what they actually want from life. As a single mom and author of books on money, personal growth, and children’s financial literacy, she brings both practical expertise and personal insight to conversations about wealth, identity, self-worth, and abundance. Through her work, Kalee encourages women to move beyond shame, comparison, and the belief that they should settle for “just enough,” and instead create a relationship with money that supports freedom, confidence, joy, and meaningful success.

Do you think your warehouse full of inventory is the most valuable part of your home staging business?In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon tackles one of the biggest misconceptions in the staging industry: the belief that inventory determines business value. While furniture, artwork, accessories, and decor are essential tools of the trade, buyers are not focused on what you spent. They are focused on what those assets produce.Shauna Lynn breaks down the difference between selling inventory and selling a business, explains why buyers evaluate earning power over furniture costs, and shares how productive inventory can support value while unproductive inventory can create drag. She also reveals why some home staging businesses sell for far more than the value of their warehouse contents and highlights the often-overlooked intangible assets that make a business truly attractive to buyers.Whether you plan to sell in the next year or simply want to build a stronger, more profitable company today, this episode will help you start viewing your business through a buyer's lens and make smarter decisions about growth, profitability, and long-term value.Timestamps:(00:09) - (04:27) - Why your inventory is not the same thing as your business value(04:28) - (08:50) - How buyers evaluate staging inventory based on revenue potential(08:51) - (13:28) - Why selling inventory alone is different from selling an operating business(13:29) - (17:37) - How inventory is handled in a business sale and what supports value(17:38) - (21:45) - The invisible assets that make your inventory more profitable(21:46) - (24:57) - How to build a more sellable business with stronger systems and assets Resources:Get your "Is Your Home Staging Business Sellable?" ebook free when you use promo code SELL100: https://slsacademy.com/sellreadyLearn more about the Sell Your Staging Business Bootcamp (and claim your spot): https://slsacademy.com/sellyourbiz

Do you know what your numbers are really saying about your home staging business?Many home stagers focus on revenue when measuring success, but buyers look at something very different when evaluating a business. In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon breaks down the financial story behind business value and explains why revenue alone does not determine what your company is worth.Listeners will learn how buyers interpret financial statements, what profitability really means, and why understanding metrics like gross profit, net income, and Seller's Discretionary Earnings (SDE) can dramatically impact a future sale. Even if numbers aren't your strength, this episode will help you understand the financial story buyers see when evaluating your business without getting lost in accounting jargon or complicated formulas.Whether selling is years away or simply a future possibility, this conversation will help home stagers look at their numbers through a completely different lens. You'll also learn why preparing your financials 2-3 years before a sale can significantly impact both buyer confidence and business value. The insights shared in this episode can lead to stronger decision-making, healthier profits, and a more valuable business long before an exit is ever on the horizon.If you're serious about building a staging business that creates both income and long-term value, this is an episode you won't want to miss.Timestamps:(00:08) - (04:48) - Why revenue is not the same thing as business value(04:49) - (09:31) - How buyers read your financials as a story of risk and profit(09:32) - (14:12) - Why clean books and service profitability matter before selling(14:13) - (20:18) - The difference between gross profit, net income, and real earning power(20:19) - (27:08) - How buyers value a staging business using SDE instead of revenue or inventory(27:09) - (40:00) - Add backs, valuation multiples, and how to increase buyer confidenceResources:Get your "Is Your Home Staging Business Sellable?" ebook free when you use promo code SELL100: https://slsacademy.com/sellreadyLearn more about the Sell Your Staging Business Bootcamp (and claim your spot): https://slsacademy.com/sellyourbiz

What if your business is working on paper, but your body is telling a very different story?In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Christina Kantzavelos, a California licensed psychotherapist, writer, chronic illness advocate, and founder of Begin Within Today and WithinMe. After severe Lyme disease and complex chronic illness forced Christina to rebuild her life, identity, and career, she developed a powerful perspective on ambition, burnout, boundaries, and sustainable success.Christina explains how survival mode shows up in high-achieving women, including overfunctioning, people pleasing, perfectionism, freezing, and fawning. She also shares why boundaries can feel impossible to hold when the nervous system does not feel safe, and what it really takes to create a business that supports your health instead of depleting it.Listeners will walk away with practical nervous system tools, a more compassionate lens for burnout recovery, and permission to redefine success in a way that protects their capacity, relationships, and wellbeing.Timestamps:(01:50) - (06:45) - Why survival mode impacts your body, business, and sense of safety(06:46) - (12:35) - Fight, flight, freeze, fawn, and the hidden signs of chronic stress(12:36) - (19:00) - Why boundaries fail when your nervous system is dysregulated(19:01) - (26:30) - Nervous system regulation tools for a normal entrepreneurial day(26:31) - (32:25) - Stress management, journaling, voice notes, and celebrating small wins(32:26) - (47:17) - Chronic illness, identity loss, rest, support, and rebuilding with intentionResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet 15% off any journal from Begin Within Today (Use code RWRB): https://www.beginwithintoday.com/journalThe Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy: https://amzn.to/4e6efj7Connect with Christina Kantzavelos:Learn more about Christina: https://www.beginwithintoday.com/Begin Within Today Journal: https://www.beginwithintoday.com/journalWithinMe: https://www.withinmeapp.com/Facebook: https://www.facebook.com/beginwithintodayInstagram: https://www.instagram.com/beginwithintoday/YouTube: https://www.youtube.com/@BeginwithintodayEmail: [email protected] P. Kantzavelos, LCSW, is a California licensed psychotherapist, writer, chronic illness advocate, and the founder of Begin Within Today and WithinMe. After developing severe Lyme disease and complex chronic illness while doing humanitarian work overseas, Christina had to rebuild her life, identity, and career from the ground up. Her work now supports people navigating chronic illness, trauma, burnout, identity loss, and nervous system dysregulation through trauma-informed and somatic approaches. Living nomadically between Portugal and Greece, Christina brings a unique perspective to entrepreneurship, resilience, boundaries, and creating meaningful success without sacrificing wellbeing.

What makes a home staging business truly sellable?Many home stagers assume that if their calendar is full, their inventory is moving, and revenue is strong, their business must be valuable to a buyer. But what if that's not the whole story?In this episode of The Real Women Real Business Podcast mini-series, How to Sell Your Home Staging Business, Shauna Lynn Simon breaks down one of the most important concepts business owners need to understand before they ever think about selling: a busy business is not always a sellable business.Listeners will learn how buyers evaluate a home staging business differently than owners do, why owner-operated and owner-dependent are not the same thing, and what creates confidence or concern during the sale process. Shauna Lynn also shares the five key things every buyer needs to believe before they are willing to invest in a business, along with practical questions that can help owners identify hidden risks and opportunities within their company today.Whether selling is years away or simply an option you'd like to preserve, this episode will help you build a stronger, more transferable, and more valuable business now while preparing for whatever comes next.If this episode sparks questions about your own business, be sure to grab the free Sell Ready ebook and continue following this series as Shauna Lynn explores the numbers, systems, inventory, and buyer conversations that influence business value and saleability.Timestamps:(00:08) - (04:42) - Why a busy staging business is not always a sellable business(04:43) - (09:21) - How buyers evaluate your business differently than you do(09:22) - (13:33) - The difference between owner operated and owner dependent(13:34) - (18:53) - The five things a buyer needs to believe before they buy(18:54) - (23:36) - Why your business needs a clear, transferable story(23:37) - (25:15) - Free sell-ready resources and what buyers care about nextResources:Get your "Is Your Home Staging Business Sellable?" ebook free when you use promo code SELL100: https://slsacademy.com/sellreadyLearn more about the Sell Your Staging Business Bootcamp (and claim your spot): https://slsacademy.com/sellyourbizRead the blog on the 4 Different Types of Business Buyers: https://www.slsacademy.com/how-to-sell-your-staging-business-buyer-types/

Could your home staging business be sold if life, burnout, or a major opportunity forced you to make a move sooner than expected?In this first episode of a special mini-series for home stagers, How to Sell Your Home Staging Business, Shauna Lynn Simon opens an important conversation for stagers who have wondered what happens to their business when they are ready to step away. She explains why exit readiness is not the same as selling, and why preparing now can make a staging business stronger, more profitable, and easier to run today.Listeners will learn why buyer-ready financials, transferable systems, clean processes, inventory clarity, and owner independence matter long before a sale is on the table. Shauna Lynn also reframes business value through a buyer’s lens, helping owners understand what makes a staging business appealing, what can weaken buyer confidence, and why waiting until selling feels urgent can leave money behind.Tune in to start thinking more strategically about the business you are building, whether you plan to sell soon, years from now, or never.Timestamps:(00:09) - (04:48) - Why exit readiness matters before you are ready to sell(04:49) - (09:27) - The exit readiness test every staging business owner should ask(09:28) - (14:00) - Why waiting until you have to sell can cost you money and leverage(14:01) - (20:59) - What buyers are really looking for when they evaluate a staging business(21:00) - (27:55) - The five key areas that make a staging business more sellable(27:56) - (31:31) - How exit readiness can make your business stronger even if you never sell Resources:Get your "Is Your Home Staging Business Sellable?" ebook free when you use promo code SELL100: https://slsacademy.com/sellreadyLearn more about the Sell Your Staging Business Bootcamp (and claim your spot): https://slsacademy.com/sellyourbiz

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon explores how money pressure quietly influences pricing, boundaries, client decisions, follow-ups, and the way entrepreneurs show up in their businesses. Instead of focusing only on money mindset or affirmations, Shauna Lynn breaks down the practical decision-making patterns that cause business owners to discount, overdeliver, accept poor-fit clients, or avoid revenue-generating actions.Shauna Lynn shares why not all revenue is good revenue, how urgency can create expensive choices, and why survival mode is not the same as strategy. Through real examples around pricing, overdue invoices, unexpected expenses, and cash flow pressure, Shauna Lynn helps listeners reframe financial decisions with more clarity and confidence.If money stress has been making your business feel heavier than it needs to, this episode will help you pause, ask better questions, and make decisions that protect your profit, energy, and long-term growth.Timestamps:(01:49) - (06:30) - The money question that changes how you make business decisions(06:31) - (13:34) - Why saying yes under financial pressure can become expensive(13:35) - (20:22) - The difference between wanting revenue and needing revenue(20:23) - (27:26) - Pricing from fear, discounting, and why confidence needs clarity(27:27) - (34:26) - Revenue-generating actions and how to handle unexpected expenses(34:27) - (39:20) - Questions to ask before making financially charged decisions Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastLearn more about The Real Women Real Business Mastery Program: https://realwomenrealbusiness.comEp 100: Why People Pleasing Is Burning You Out and How to Set Boundaries Without Guilt: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/people-pleasing

Something a little different is coming to The Real Women Real Business Podcast!In this short preview, Shauna Lynn Simon introduces a special mini-series created specifically for home stagers who have ever wondered what it could look like to sell their business someday - or simply want to build a business that is stronger, more transferable, and easier to run.Across the series, Shauna Lynn will walk through the key areas staging business owners need to understand before selling, including exit readiness, buyer expectations, financials, valuation, inventory, systems, transferability, and the sale process itself.While this series is designed with home stagers in mind, there is value here for any business owner who wants to plan for the future and make smarter decisions now.This is not about pushing you to sell before you’re ready. It’s about helping you understand what makes a business more sell-ready, so you can create more options for whatever comes next.Follow along with the mini-series here:https://aboutshaunalynn.com/sybpodcast

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Joy Lynskey, Founder and CEO of Jewel Toned Interiors, to explore what it really takes to build a team culture rooted in creativity, contribution, and accountability. Joy shares how her background in psychology shaped the way she leads, why her team uses simple daily huddles and deep quarterly meetings, and how she has created a business where people are expected to bring ideas, own outcomes, and learn from mistakes.Listeners will walk away with practical ways to reduce the boomerang effect of delegation, move beyond reactive leadership, and create stronger systems for communication, trust, and decision-making. Joy also offers a powerful perspective on integrity, culture fit, work-life harmony, and using leadership to create meaningful ripple effects.If you are ready to build a team that grows with you instead of depending on you, this episode is a must-listen.Timestamps:(01:50) - (06:30) - Joy’s path from psychology to interior design and why human behavior shapes her leadership(06:31) - (13:15) - Daily huddles, team charters, and creating rituals that invite contribution(13:16) - (17:25) - Hiring for culture, accountability, and redefining integrity inside a team(17:26) - (25:15) - Mistakes, ownership, playbooks, and how to stop rescuing your team(25:16) - (36:30) - Role playing client conversations and building confidence without lowering standards(36:31) - (49:10) - Work-life harmony, ripple effects, and Joy’s advice for leaders building stronger cultures Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastComplimentary Virtual Design Consultation for 1 Hour (Mention podcast when booking through this link): https://jeweltoned.com/contact-us/No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings and Erin Meyer: https://amzn.to/4dwJZ0G Connect with Joy Lynskey:Jewel Toned Interiors: https://jeweltoned.com/Facebook: https://www.facebook.com/jtidesignstudioInstagram: https://www.instagram.com/jeweltonedinteriors/YouTube: https://www.youtube.com/@jeweltonedinteriors3352Pinterest: https://www.pinterest.com/jtidesignstudio/Email: [email protected] Lynskey is the Founder and CEO of Jewel Toned Interiors, a women-owned interior design studio based in Fort Lauderdale, Florida. With experience across luxury multifamily, workplace, wellness, residential, and community-centered projects, Joy blends creative vision with operational discipline to create stronger outcomes for clients and teams. Her leadership is shaped by a deep interest in psychology, collaboration, and the human side of design. In 2023, Joy became the first woman President of the Construction Executives Association, bringing a more inclusive and purpose-driven lens to the construction and built environment industries. As a mother of four, business owner, and advocate for intentional leadership, Joy is passionate about helping people contribute meaningfully at work and beyond.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Danielle Kepics to talk about leaving conventional medicine, trusting your instincts, and building a business that actually aligns with your life and values. Danielle shares how years of working inside traditional healthcare pushed her toward entrepreneurship, and why starting messy was one of the best decisions she ever made.Together, they unpack the pressure women feel to stay in “safe” careers, the importance of boundaries, and why charging based on value instead of time can completely change the sustainability of a business. Danielle also opens up about building confidence, listening to gut instincts, and creating systems that protect energy instead of draining it.Listeners will walk away with practical mindset shifts around pricing, entrepreneurship, boundaries, and trusting themselves enough to build something different.If you’ve been waiting until you feel “ready,” this episode may be the push you needed. Timestamps:(01:50) - (08:40) - Why Danielle Kepics left conventional medicine and chose entrepreneurship(08:41) - (18:10) - Starting messy, trusting intuition, and building a business before feeling ready(18:11) - (29:20) - Charging based on value instead of trading time for money(29:21) - (37:00) - Confidence, pricing, and overcoming fear in business ownership(37:01) - (44:50) - Boundaries, protecting energy, and creating sustainable success(44:51) - (52:22) - The truth about security, risk, and starting before everything is perfect Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet Danielle Kepics’ FREE Perimenopause Quiz: https://www.tryinteract.com/share/quiz/69bc7d13da5211ffd6e5879cGet Danielle Kepics’ FREE HRT Myths Guide: https://www.empoweredmedicine.co/mythsGet Danielle Kepics’ FREE Build Your Business Guide: https://unconventional-collaborative.kit.com/d39952c78dEp 95: Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/create-breakthroughsEp 115: Why the Loudest Business Advice Is Not Always the Smartest Move: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/loudest-advice Connect with Danielle Kepics:Learn more about Danielle: https://www.empoweredmindbody.comEmpowered Medicine: https://www.empoweredmedicine.comUnconventional Collaborative: https://www.unconventionalcollaborative.comInstagram: @danielle.kepicsInstagram: @empowered.medicineInstagram: @unconventional.collaborativeStrong + Unfiltered Podcast: https://open.spotify.com/show/52cLdv7HkBQ0Z8EZYpirSS?si=cJFmhnpZR5egyBzAHqxujA Danielle Kepics is the founder of Empowered Mind + Body and Empowered Medicine, as well as co-founder of Unconventional Collaborative, a virtual mastermind supporting practitioners and coaches in growing their businesses. With more than a decade of experience as a physician assistant and advanced training in counseling psychology, functional health, nutrition, fitness, and fertility education, Danielle blends medical expertise with a deeply personalized approach to women’s health. Her work focuses on helping clients improve hormones, digestion, energy, nervous system regulation, and overall well-being through sustainable lifestyle changes and root-cause support.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon challenges the pressure to constantly chase the latest strategies, trends, and expert advice. For many entrepreneurs, especially “Accidental CEOs,” growth doesn’t stall because of a lack of knowledge, but because they begin to doubt what has already been working in their business.Shauna Lynn breaks down how learning can quietly turn into second-guessing, and why blindly following loud or confident voices often leads to building a business that no longer feels aligned. She introduces a powerful way to filter advice, focusing on principles rather than copying tactics, and explains how to combine proven frameworks with your own real-world experience.Listeners will walk away with a clearer understanding of how to make strategic decisions that support their strengths, values, and capacity, instead of chasing every new idea that shows up online.If you’ve been feeling pulled in too many directions, this episode will help you refocus, simplify, and move forward with confidence.Timestamps:(01:50) - (06:30) - Why entrepreneurs start doubting what already works(06:31) - (13:00) - The problem with trends, hacks, and “the only thing that works”(13:01) - (20:50) - The guru effect and why loud advice creates confusion(20:51) - (27:30) - How to filter strategies through your own business(27:31) - (37:20) - Adapting frameworks instead of copying them exactly(37:21) - (49:10) - A practical exercise to refocus on what actually worksResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Tre Balchowsky to reframe what public speaking and storytelling really mean for entrepreneurs. Rather than being reserved for big stages or polished speakers, Tre explains how these are practical, learnable skills that directly impact sales, partnerships, and team growth.Through real examples and simple frameworks, she breaks down how stories help potential clients see themselves in a new reality, why repetition is essential for your message to stick, and how most entrepreneurs already have the raw material they need but are not using it intentionally. She also introduces a practical way to start capturing and shaping everyday moments into powerful, client-attracting narratives.Listeners will walk away with a clearer understanding of how to communicate their value, simplify their messaging, and use storytelling as a high-impact strategy without adding more to their workload.If you’ve been overthinking your marketing or avoiding visibility, this episode offers a grounded way to move forward with confidence.Timestamps:(01:50) - (06:30) - Redefining public speaking and why it matters for every entrepreneur(06:31) - (12:00) - Why repetition and clear messaging are essential for visibility(12:01) - (18:30) - The role of storytelling in sales partnerships and hiring(18:31) - (26:00) - How to find stories in everyday moments and experiences(26:01) - (34:30) - Turning stories into marketing content and client connections(34:31) - (44:20) - Why public speaking is a high ROI strategy and how to startResources:Book a FREE Story Finder Session: bit.ly/rwrbstoryLearn more about Tre: https://www.trebalchowsky.comJoin Tre’s newsletter: https://trebalchowsky.com/permission-to-experiment/Ep 41: Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesBook Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast Connect with Tre Balchowsky:Learn more about Tre: https://www.trebalchowsky.comLinkedIn: https://www.linkedin.com/in/trebalchowsky/Tre Balchowsky is a storytelling and public speaking coach who helps founders and entrepreneurs build influence, communicate clearly, and close clients or funding through powerful messaging. With over 15 years of experience in digital storytelling and communication strategy, she has supported clients in delivering TED and TEDx talks and securing over $142 million in funding. Her work focuses on helping entrepreneurs find their voice, shape their ideas into compelling narratives, and confidently share them on stages, podcasts, and beyond.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Carrie KC West to explore how hidden internal narratives shape the way entrepreneurs lead, make decisions, and grow their businesses. For many “Accidental CEOs,” these stories were never consciously chosen, yet they quietly influence everything from confidence to client relationships.Carrie introduces the concept of narrative coaching and explains how patterns, perspectives, and past experiences can create repeated cycles that keep women playing small or stuck in roles that no longer fit. She shares how awareness is the first step to change and why trying to force transformation without understanding the underlying story often leads to frustration.Listeners will walk away with practical ways to identify limiting patterns, interrupt reactive thinking, and begin shifting their perspective in a way that feels grounded and sustainable.If you’ve ever asked yourself why the same challenges keep showing up, this episode will help you start seeing the answers more clearly.Timestamps:(01:50) - (07:30) - What narrative coaching is and how identity shapes leadership(07:31) - (14:20) - The Accidental CEO mindset and the identity gap women face(14:21) - (23:30) - How internal stories create conflict across different roles(23:31) - (32:20) - Recognizing patterns and the stories that keep repeating(32:21) - (41:00) - Micro moments of change and interrupting reactive thinking(41:01) - (50:10) - Awareness, perspective shifts, and rewriting your storyResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastBook a 30-Minute Story Session with Carrie: https://carriekcwest.comGet the book Triggers by Marshall Goldsmith: https://amzn.to/4sUevWJGet the book Not Nice by Dr. Aziz Gazipura: https://amzn.to/4uh78d4Connect with Carrie KC West:Learn more about Carrie: https://carriekcwest.comFacebook: https://www.facebook.com/carriekcwest/Instagram: @storytellers_acadYouTube: https://www.youtube.com/@carriekc33LinkedIn: https://www.linkedin.com/in/carriekcwest/Carrie KC West is an author, speaker, and narrative coach, and the founder of The Life Rewrite System. She helps entrepreneurs and leaders uncover the hidden stories influencing how they think, lead, and make decisions so they can consciously choose new paths forward. With a background in filmmaking and counseling psychology, Carrie blends storytelling with deep behavioral insight to guide clients toward greater clarity, confidence, and alignment in both business and life.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon reframes what visibility actually means and why so many entrepreneurs feel invisible despite putting in consistent effort. Through a powerful real-life story, she illustrates how simply “being present” is not enough if your message is unclear or easy to overlook.Shauna Lynn breaks down the common mistakes that keep business owners hidden, from vague messaging and trying to be clever instead of clear, to assuming people will connect the dots on their own. She also challenges the belief that more content equals more visibility, emphasizing instead the importance of clarity, repetition, and consistency.Listeners will walk away with a new perspective on how to communicate what they do in a way that is obvious, memorable, and easy for others to understand without extra effort.If you’ve been putting in the work but not seeing the results, this episode will help you shift from simply showing up to truly being seen.This episode is brought to you by Kaivari.Kaivari helps interior designers build a strong, strategic support network by connecting them with vetted coaches, trusted service providers, and aligned peer communities so they can make smarter business decisions with confidence. Visit Kaivari.com and use promo code KOACHFRIEND to save.Timestamps:(01:51) - (06:00) - The cyclist story and why visibility is often an illusion(06:01) - (10:45) - Why posting once is not enough and how people actually consume content(10:46) - (15:54) - The ways entrepreneurs hide behind unclear or clever messaging(15:55) - (18:17) - Visibility is not about doing more but being clear and consistent(18:18) - (23:00) - Why repetition and niching down make your message stick(23:01) - (27:10) - Making your messaging obvious in both online and offline conversations Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect Shauna Lynn on Instagram: https://www.instagram.com/shaunalynnsimon/

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with financial coach Sherry Andrew to break down why so many entrepreneurs feel overwhelmed by money, even when they are earning well. After losing her job and rebuilding her finances from scratch, Sherry transformed not just her income, but her entire relationship with money by shifting from tracking spending to creating intentional systems.She shares how inconsistent income, avoidance, and traditional budgeting advice often fail - especially for neurodivergent entrepreneurs - and what to do instead. From separating accounts to creating spending buffers and planning ahead, this conversation reframes money management in a way that feels doable, not restrictive.Listeners will walk away with practical strategies to reduce stress, increase clarity, and take control of their finances without shame or overwhelm.If money has ever felt confusing, frustrating, or just plain exhausting, this episode offers a fresh perspective that can change how you approach it moving forward.This episode is brought to you by Kaivari.Kaivari helps interior designers build a strong, strategic support network by connecting them with vetted coaches, trusted service providers, and aligned peer communities so they can make smarter business decisions with confidence. Visit Kaivari.com and use promo code KOACHFRIEND to save.Timestamps:(01:50) - (03:52) - Sherry’s journey from job loss to starting her coaching business(03:53) - (08:33) - The shift from tracking spending to planning ahead(08:34) - (10:22) - Why money stress impacts growth and decision making(10:23) - (17:22) - Giving your money a job and building intentional systems(17:23) - (22:40) - Moving from scarcity thinking to proactive income planning(22:41) - (30:25) - Why traditional budgeting fails and how systems simplify money Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastTax Cheat Sheet: https://www.moneymindsetfc.com/linksEp 108: The Confidence Shift That Turned 500 Dollars Into a Global Business with Jane Harris: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/confidence-shift

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Shannyn Schroeder, founder of EF Bomb Coach, to unpack the truth about executive function and why so many neurodivergent women feel like they are constantly falling behind. For women who were diagnosed later in life or are just beginning to recognize the signs, this conversation offers a powerful reframe that replaces shame with understanding.Shannyn breaks down what executive function actually is and how challenges with planning, organization, and time management are not personal failures but patterns rooted in how the brain processes information. She also explains why traditional business advice often fails neurodivergent women and how learning to work with your natural rhythms can completely change your productivity and confidence.Listeners will walk away with practical ways to regulate overwhelm, identify their biggest bottlenecks, and start building systems that feel supportive instead of exhausting.If you’ve ever questioned your capability or felt like you’re working twice as hard just to keep up, this episode will shift how you see yourself and your business.This episode is brought to you by Kaivari.Kaivari helps interior designers build a strong, strategic support network by connecting them with vetted coaches, trusted service providers, and aligned peer communities so they can make smarter business decisions with confidence. Visit Kaivari.com and use promo code KOACHFRIEND to save.Timestamps:(00:01) - (06:15) - Understanding neurodivergence and why many women are diagnosed later in life(06:16) - (14:20) - What executive function really is and how it impacts daily business tasks(14:21) - (22:10) - The hidden cost of masking and burnout in high achieving women(22:11) - (30:45) - Why traditional productivity advice fails and how to adapt it to your brain(30:46) - (40:10) - Overwhelm explained and how emotional regulation affects productivity(40:11) - (48:30) - Creating systems, accommodations, and workflows that actually work for you(48:31) - (45:28) - Reframing identity and why you are not lazy, broken, or behind Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastTake the Business Bottleneck Quiz: https://EFBombCoach.com/bottleneck-quiz Connect with Shannyn Schroeder:Learn more about Shannyn: https://EFBombCoach.comFacebook: https://EFBombCoach.com/FBYouTube: https://EFBombCoach.com/YTOther: https://EFBombCoach.com/skoolShannyn Schroeder is the founder of EF Bomb Coach, where she supports neurodivergent women who feel overwhelmed, scattered, or stuck in their business. With a background in executive function coaching and education, she helps women understand how their brain actually works so they can create systems that feel realistic and sustainable. Her approach blends practical strategies with self-acceptance, helping clients move away from self-criticism and toward building businesses that align with how they naturally think and operate.

In this two-year anniversary episode of The Real Women Real Business Podcast, Shauna Lynn Simon shares a powerful and practical shift that changes how you approach both life and business - treating your future self like someone you genuinely care about.Rather than framing self-care as something you earn or squeeze in when there’s time, Shauna Lynn reframes it as self-respect that shows up in everyday decisions. From how you manage your time and energy to how you speak to yourself internally, she breaks down how small, consistent actions either support or sabotage the version of you you’re becoming.This episode goes beyond theory and into real-life application, with simple examples that highlight how procrastination, overbooking, and disorganization quietly create stress, while intentional systems, boundaries, and micro decisions create momentum and ease.Listeners will walk away with a practical framework to reduce overwhelm, make clearer decisions, and create a business and life that feels more supportive instead of reactive.If you’ve been feeling stretched, behind, or stuck in cycles that keep repeating, this episode offers a grounded way to reset and move forward with intention. This episode is brought to you by Kaivari.Kaivari helps interior designers build a strong, strategic support network by connecting them with vetted coaches, trusted service providers, and aligned peer communities so they can make smarter business decisions with confidence. Visit Kaivari.com and use promo code KOACHFRIEND to save.Timestamps:(00:01) - (05:30) - Two year anniversary reflection and the cost of putting things off(05:31) - (13:00) - Why self care is not landing and the shift to self respect(13:01) - (20:30) - How your inner dialogue drives procrastination burnout and guilt cycles(20:31) - (28:30) - Treating your future self like someone you care about(28:31) - (36:30) - Practical daily habits that set your future self up for success(36:31) - (45:30) - How this shows up in business systems boundaries and workload(45:31) - (55:00) - Simple tools to reframe self talk and make better decisions Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect with Shauna Lynn on Instagram: @shaunalynnsimon

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Jane Harris, co-founder of The Virgin Hair Fantasy, to unpack how a $500 investment turned into a multi-million-dollar global beauty brand. But this conversation goes far beyond business tactics. Jane shares how confidence became the catalyst for everything, from increasing her income to transforming how she showed up in relationships, leadership, and life.Shauna Lynn and Jane explore what it really takes to build a product-based business from scratch, including selling before you feel ready, leveraging personal story to build trust, and why relying solely on ads can hold entrepreneurs back. Jane also opens up about managing rapid growth, learning financial discipline, and creating systems that support both business success and personal fulfillment.Listeners will walk away with a powerful reminder that confidence is not something you wait for, it is something you build intentionally through daily actions.If you are ready to stop second-guessing yourself and start showing up with clarity and conviction, this episode will shift how you approach both business and life.Timestamps:(00:01) - (05:30) - From $500 startup to multi-million dollar brand beginnings(05:31) - (13:45) - Confidence as the turning point in business and life(13:46) - (22:15) - Selling before you feel ready and building trust early(22:16) - (31:00) - Why ads are not enough and what actually drives growth(31:01) - (40:30) - Managing money, scaling fast, and financial wake-up calls(40:31) - (52:30) - Balancing business, motherhood, and building supportive systems(52:31) - (55:50) - Simple daily habits that build real confidence Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastShop wigs and use code THEREAL for a special offer: https://thevirginhairfantasy.com/Ep 40: The Link Between Personal Style & Success With Anastacia Haye: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/style-and-successEp 104: The Simple Financial Framework That Helps Business Owners Stop Guessing with Zahra Carol Baghdadi: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/financial-frameworkConnect with Jane Harris:Website: https://thevirginhairfantasy.com/Facebook: https://www.facebook.com/thevirginhairfantasy/videos/Instagram: https://www.instagram.com/thevirginhairfantasy/YouTube: https://www.youtube.com/@TheVirginHairFantasyTikTok: https://www.tiktok.com/@thevirginhairfantasyJane Harris is the co-founder of The Virgin Hair Fantasy, a luxury wig and beauty brand dedicated to helping women feel confident through hair and self-expression. She built her company from a small initial investment into a globally recognized multi-million-dollar business, while also balancing life as a homeschooling mother, mentor, and speaker. Through her coaching and training programs, Jane has supported hundreds of aspiring entrepreneurs in launching and growing their own beauty brands, combining practical business strategy with a strong focus on confidence and personal growth.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by business mentor and Boldheart founder Fabienne Fredrickson to unpack what it really takes to grow from six figures to seven without burnout. With more than two decades of experience mentoring women entrepreneurs, Fabienne shares why the strategies that helped build a six-figure business often become the very things that hold you back from scaling further.Together, they explore the concept of leverage and how entrepreneurs can shift away from overworking toward building businesses that support their lives rather than consume them. Fabienne explains why team, systems, marketing focus, and intellectual property are key to sustainable growth, and how entrepreneurs can identify the small percentage of actions that actually drive the majority of results.Listeners will gain a fresh perspective on scaling, including how to stop trying to do everything and instead focus on what creates true momentum.If you’re ready to grow your business without losing your freedom, this episode offers a powerful roadmap to start thinking and operating differently.Timestamps:(00:01) - (05:40) - Why six figure businesses often hit a growth ceiling(05:41) - (13:20) - What got you here won’t get you there and the burnout trap(13:21) - (21:45) - Leveraging your team and why hiring earlier changes everything(21:46) - (30:15) - The four marketing paths and focusing on what actually works(30:16) - (39:20) - Identity, authenticity, and becoming magnetically attractive to clients(39:21) - (52:30) - The eight leverage activators and building a scalable business Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet The Leveraged Business book: https://boldheart.com/the-leveraged-business/book/Connect with Fabienne Fredrickson:Learn more about Fabienne: https://boldheart.comFacebook: https://www.facebook.com/fabienneInstagram: https://www.instagram.com/fabiennefred/YouTube: https://www.youtube.com/@FabienneFredricksonFabienne Fredrickson is the founder of Boldheart and has spent more than 20 years mentoring women entrepreneurs as they grow and scale their businesses while creating more freedom in their lives. Through her Leveraged Business methodology, she has helped thousands of women expand beyond six figures and build businesses that generate significant revenue without sacrificing their time, families, or well-being. Fabienne is also the author of The Leveraged Business, which outlines her approach to creating scalable, self-managing companies that allow entrepreneurs to earn more while working less.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon challenges a belief many entrepreneurs hold without realizing it - that simply owning a business automatically creates long-term value. In reality, most service-based businesses are structured more like demanding jobs than transferable assets.Shauna Lynn explains why planning for an exit should start much earlier than most people think, even if selling your business isn’t currently on your radar. Building a business that could be sold forces clarity around systems, financial visibility, repeatable client experiences, and brand equity that extends beyond the founder.Drawing from her experience working with home staging businesses and conversations with buyers and sellers across multiple industries, Shauna Lynn breaks down the structural elements that make businesses attractive to buyers and sustainable for owners.Listeners will gain practical insights into how stronger systems, cleaner financials, and consistent processes can reduce burnout while increasing both profitability and long-term value.Even if you never plan to sell, building a business that could be sold changes how you lead it today. Timestamps:(00:01) - (05:05) - Why most entrepreneurs accidentally build expensive jobs instead of businesses(05:06) - (11:10) - Why exit planning should start earlier than most owners expect(11:11) - (18:00) - The emotional attachment that makes businesses difficult to transfer(18:01) - (26:00) - Financial clarity and why buyers care about your numbers(26:01) - (33:00) - Systems, delegation, and building repeatable client experiences(33:01) - (36:00) - Why structure and brand equity make a business valuable Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastSell Ready Business Evaluation Ebook: https://styledlistedsold.com/sellreadyEp 104 - The Simple Financial Framework That Helps Business Owners Stop Guessing with Zahra Carol Baghdadi: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/financial-framework

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Sonia Barney, founder of Kaivari and Sonia Barney Design, to unpack one of the biggest decisions entrepreneurs face when growing their business - choosing the right coach.With more than two decades in the interior design industry and over ten years running her own business, Sonia shares how her journey through multiple coaching programs shaped her perspective on what truly makes coaching valuable. Together, she and Shauna Lynn explore why many entrepreneurs hesitate to invest in support, how costly the wrong coaching fit can be, and why clarity about your needs is essential before committing to any program.Sonia also introduces Kaivari, a platform she created to help interior designers connect with vetted coaches, trusted service providers, and a supportive peer network so they can grow sustainable businesses without navigating the process alone.Listeners will walk away with practical guidance on identifying business gaps, asking smarter questions during discovery calls, and approaching coaching with confidence rather than guesswork.Timestamps:(00:01) - (05:30) - Sonia Barney’s design background and early business challenges(05:31) - (13:40) - The real risks of hiring the wrong coach(13:41) - (22:20) - Why time, money, and overwhelm stop entrepreneurs from seeking coaching(22:21) - (31:45) - How Kaivari connects designers with the right support network(31:46) - (43:30) - What to look for when evaluating a coach(43:31) - (52:10) - The key questions every entrepreneur should ask before hiring a coachResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet the Questions to Ask Yourself and Your Coach Before You Hire Tip Sheet: https://kaivari.com/questionsLearn more about Kaivari: https://www.kaivari.comConnect with Sonia Barney:Learn more about Sonia: https://www.kaivari.comFacebook: https://www.facebook.com/soniabarneydesignInstagram: https://www.instagram.com/kaivarico/Sonia Barney is an award-winning interior designer and the founder of Kaivari, a platform created to help designers connect with the right coaches, resources, and community to support sustainable business growth. With more than 20 years in the design industry and over a decade running her own firm, Sonia combines creative experience with a systems-focused approach to help designers build businesses that are just as intentional and well-structured as the spaces they design.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by fractional CFO and financial strategist Zahra Carol Baghdadi for a grounded, practical conversation about what it really means to stop flying blind financially. Zahra works with startup founders and small business owners who are tired of reacting to cash flow surprises and want to lead their businesses with clarity instead of stress.Together, they break down the three numbers that matter most in business finances and explain why revenue alone is a misleading metric. Zahra shares how cash flow timing impacts daily decisions, why healthy profit margins determine long-term sustainability, and how understanding burn rate helps business owners make smarter choices about hiring, pricing, and growth. Rather than overwhelming listeners with accounting jargon, this episode focuses on using numbers as a strategic tool, not a source of fear.Listeners will gain a clearer lens for spotting financial red flags, asking better questions, and making proactive decisions that support both growth and peace of mind.If finances have felt intimidating or reactive, this episode offers a simpler, more empowering way forward. Share it with a business owner who’s ready to lead with confidence instead of guesswork.Timestamps:(00:01) - (05:55) - What it really means to be flying blind financially(05:56) - (13:08) - Cash flow explained and why timing matters more than revenue(13:09) - (22:45) - Profit margin mistakes that quietly undermine sustainability(22:46) - (32:30) - Using numbers to evaluate services pricing and business models(32:31) - (40:25) - Burn rate explained and how it guides smarter growth decisions(40:26) - (52:10) - Building financial confidence and shifting from reactive to proactive leadershipResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastCFO Office Hours with Zahra: https://www.crunchtmz.com/your-money-lab/Ep 46: Mastering Profitability With Michele Williams: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/mastering-profitabilityConnect with Zahra Carol Baghdadi:Learn more about Zahra: https://www.crunchtmz.comYouTube: https://www.youtube.com/@crunch_timeZ_CFOLinkedIn: https://www.linkedin.com/in/zcb/Zahra Carol Baghdadi is a fractional CFO and financial strategist and the founder of Crunch TimeZ CFO Services Inc. She supports startup founders and small business owners who want greater clarity around cash flow, pricing, and sustainability without feeling overwhelmed by financial complexity. With a background in finance, accounting, and strategic advisory, Zahra helps growth-stage businesses strengthen their financial foundation so they can make confident decisions, plan proactively, and lead with clarity rather than guesswork.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon tackles a common pattern among high-achieving women entrepreneurs - spiraling when a client goes quiet. When uncertainty creeps in, the brain fills in the blanks, often with stories that trigger defensiveness, overexplaining, discounting, or avoiding follow-up altogether.Shauna Lynn breaks down a five-step reset framework designed to interrupt the spiral and replace emotional assumptions with clean leadership. She explains why silence is not feedback, how to separate fact from narrative, and why following up is not needy - it is responsible business ownership. The episode also outlines a practical follow-up cadence you can implement immediately to prevent lost revenue and protect your momentum.Listeners will walk away with a structured process for regulating emotions, choosing useful assumptions, and communicating clearly without defensiveness. If you have ever hesitated to follow up because of the story you were telling yourself, this episode will give you a calmer and more strategic way forward.Timestamps:(00:01) - (06:30) - Why high achievers spiral when clients go quiet(06:31) - (11:17) - The five step reset framework to stop emotional storytelling(11:18) - (18:25) - Building a clean follow up process that prevents lost revenue(18:26) - (23:03) - Sample follow up scripts and tone adjustments(23:04) - (27:47) - Reframing common triggers and responding without defensiveness(27:48) - (30:01) - Leadership, curiosity, and choosing calm over assumption Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect with Shauna Lynn on Instagram: @shaunalynnsimon

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by expert authority coach Christine Blosdale for a powerful conversation about clarity, confidence, and becoming known for what you do best. With over 25 years in personal branding, marketing, and broadcasting, Christine shares why so many talented women struggle to be seen, even when they are highly capable and experienced.This episode explores the hidden cost of being multi passionate without clear messaging, how imposter syndrome shows up for overachievers, and why authority is built through simplicity rather than credentials. Christine breaks down how to communicate your value in a way people actually understand, how to stop overwhelming your audience with too many offers, and why visibility strategies only work when they are aligned with who you are.Listeners will walk away with a clearer understanding of how to position themselves as the go to expert, build credibility without burnout, and show up with confidence in a crowded market. If you are ready to stop blending in and start being recognized for your expertise, this episode is a must listen. Share it with a woman in business who needs clarity, not more noise.Timestamps:(00:01) - (05:30) - Why multi passionate messaging creates confusion and invisibility(05:31) - (13:10) - Imposter syndrome, overachievers, and embracing expert authority(13:11) - (21:10) - Clear messaging, simple language, and speaking to real client needs(21:11) - (28:30) - Authority building strategies beyond podcasting(28:31) - (36:40) - Offers, visibility mistakes, and why simplicity converts better(36:41) - (48:50) - Standing out in saturated markets and claiming your expertise Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 41: Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 48: Why Every Business Needs a Trademark with Anita Mar: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/business-trademarksExpert Authority Quiz and FREE Call with Christine Blosdale: https://freeexpertauthoritycall.comChristine BlosdaleLearn more about Christine: http://www.ExpertAuthorityCoach.comFacebook: https://www.facebook.com/christine.blosdaleInstagram: @christineblosdaleYoutube: https://www.youtube.com/@ChristineBlosdaleTikTok: https://www.tiktok.com/@christineblosdale.com Christine Blosdale, known as The Expert Authority Coach™, is a five-time #1 bestselling author, award-winning radio personality, and host of The Expert Authority Coach Podcast with more than 25 years of experience in personal branding, magnetic marketing, and multimedia. A former content creator for brands like America Online and Microsoft, she helps entrepreneurs, coaches, authors, and thought leaders clarify their message, strengthen their visibility, and confidently step into their authority. Known for her media savvy and results-driven approach, Christine blends strategy with ease and fun, guiding business owners to move from overlooked to in-demand by building authentic presence and credibility in their field.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon is joined by embodiment-led brand and web designer Abby Bradetich for a refreshing conversation about authenticity, energy, and breaking outdated content rules. With a background in professional dance and over 15 years in marketing and design, Abby shares how she helps women entrepreneurs stop forcing strategies that do not fit and start building an online presence that actually feels good.Together, they explore why content often feels exhausting, how overconsumption blocks creativity, and why energy matters just as much as what you say. Abby introduces her embodiment-first approach to content, explains how to find your natural entry point for showing up online, and challenges the pressure to follow rigid posting rules or hustle culture tactics.Listeners will gain practical insights into trusting their intuition, simplifying content creation, and creating from a place of alignment rather than obligation.If showing up online has felt heavy, forced, or draining, this episode offers permission to do it differently. Share it with the woman in business who is ready to stop performing and start connecting.Timestamps:(00:01) - (05:45) - Abby Bradetich’s journey from dance to marketing and entrepreneurship(05:46) - (12:30) - Why authenticity feels hard online and how energy impacts content(12:31) - (19:30) - Overconsumption, burnout, and creating space for real ideas(19:31) - (27:30) - Breaking content rules and redefining professionalism online(27:31) - (36:45) - Being real without oversharing and finding your true brand voice(36:46) - (49:20) - Trusting yourself, repeating your message, and building authorityAbby BradetichLearn more about Abby:Website: https://illuminessencecreations.comInstagram: @illuminessencecreationsInstagram: @theunfilteredceopodPodcast: Unfiltered CEO Podcast: https://open.spotify.com/show/5Dz1Z7Dfw8nhopuG5DrxQ0Abby Bradetich is the founder of IlluminEssence Creations and an embodiment-led brand and web designer and content coach. With over 15 years of experience in marketing and design and a background in professional dance, Abby helps women entrepreneurs stop performing online and start showing up in a way that feels natural, aligned, and sustainable. Through her work, she blends mindset, embodiment, and strategy to help clients build online presences rooted in energy, authenticity, and clarity rather than hustle, rigid rules, or forced content strategies.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastGet this FREE resource: The Bold Expression Toolkit: https://illuminessencecreations.myflodesk.com/boldtoolkitExplore Magnetic By Nature Content Support Ecosystem: https://illuminessencecreations.com/magnetic Get a FREE Website Review from Abby: https://illuminessencecreations.myflodesk.com/websitereviewRead: Triggers: Creating Behavior That Lasts - Becoming the Person You Want to Be by Marshall Goldsmith: https://amzn.to/45JJ6h0

In this milestone 100th episode of The Real Women Real Business Podcast, Shauna Lynn Simon tackles one of the most common and costly patterns she sees in women entrepreneurs - people pleasing. What often starts as being helpful or accommodating quietly turns into burnout, resentment, and a business built around everyone else’s urgency. Shauna Lynn breaks down how people pleasing shows up in real business decisions, from bending policies to rescuing clients and saying yes to timelines that are not yours to carry. She explains why people pleasing is not kindness, how it creates scope creep and emotional exhaustion, and why boundaries are not rigid walls but the container that makes great work possible. Listeners will learn how to spot the internal cues that signal a resentful yes, how to pause instead of reacting, and how to replace automatic compliance with clear, confident alternatives. Shauna Lynn also shares her practical “yes opportunities” framework to help business owners say no without shutting the door or sacrificing professionalism. If you are ready to protect your energy, your time, and the quality of your work, this episode will change how you think about boundaries. Share it with the woman in business who needs permission to stop overgiving. Timestamps:(00:01) - (05:45) - Why people pleasing shows up so strongly for women entrepreneurs(05:46) - (12:31) - The real cost of saying yes too fast in business and life(12:32) - (20:05) - Boundaries as the foundation of a burnout proof business(20:06) - (27:06) - The yes opportunities framework for saying no without guilt(27:07) - (35:28) - Scripts, pause phrases, and practical tools to stop overgiving(35:29) - (39:16) - Releasing resentment, rebuilding passion, and leading as a CEO Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead ExpertEditor Article: https://experteditor.com.au/blog/s-bt-boomers-who-insist-they-did-everything-right-often-raised-children-who-dont-know-how-to-identify-their-own-emotions/Ep 95: Why Positive Thinking Isn’t Enough and What Actually Creates Breakthroughs with Rusty Osborne: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/create-breakthroughsFREE Boundaries Bundle: https://www.aboutshaunalynn.com/yes

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon pulls back the curtain on the subtle ways women entrepreneurs leak profit without realizing it. Drawing from a recent month in her own business, Shauna Lynn shares how catching a series of small, “reasonable” decisions helped her retain an extra $4,000 - not from one big win, but from holding her value in everyday moments. This episode explores what Shauna Lynn calls the “nice tax” and the micro-moments where it shows up, from quick calls that are not so quick to preemptive discounts, scope creep, extensions, and underpricing based on comfort rather than value. She walks listeners through the mindset shifts and CEO standards that helped her replace people-pleasing with calm, confident boundaries, without sacrificing kindness or client experience. Listeners will gain practical language, real examples, and a new lens for spotting profit leaks as they happen, plus a powerful reframe on being both generous and well paid. If you have ever overdelivered, undercharged, or second-guessed your pricing, this episode will change how you think about money conversations. Share it with a woman in business who needs permission to protect her profit.Timestamps:(00:01) - (04:15) - How small “being nice” moments quietly cost women entrepreneurs thousands(04:16) - (09:30) - The nice tax explained and why profit leaks often go unnoticed(09:31) - (16:10) - The most common micro-moments where women overdeliver and undercharge(16:11) - (23:10) - Real examples of scope creep, quick calls, extensions, and pricing from comfort(23:11) - (32:30) - CEO standards for protecting profit and how to be kind and paid Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEp 66: Speak Like a Leader: Communication Skills That Move the Needle With Dr. Laura Sicola: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/speak-like-a-leaderEp 8: Empowering Success: LuAnn Nigara's Journey from Podcaster to Business Visionary: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/empowering-success-with-luann-nigaraVoxer Walkie Talkie App: https://www.voxer.com/downloadSherwin-Williams: https://www.sherwin-williams.com/

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with paid advertising strategist Britt Holmes for a grounded, no-hype conversation about what actually makes ads work. With nearly 14 years of experience managing millions in ad spend, Britt shares how she moved from corporate marketing to helping women-led and service-based businesses grow with clarity, ethics, and measurable results.This episode challenges the common belief that ads are a quick fix. Britt breaks down what needs to be in place before spending a dollar, why boosting posts is costing business owners more than they realize, and how sustainable growth comes from strategy, not shortcuts. She offers a refreshing perspective on starting small, stacking wins, and choosing platforms that align with real buyer intent rather than vanity metrics.Listeners will walk away with a clearer understanding of when ads make sense, how to avoid expensive mistakes, and why integrity matters more than trends in digital marketing.If paid ads have felt confusing, intimidating, or disappointing, this conversation will shift how you think about growth. Share this episode with the woman in your life who has been thinking about running ads but is unsure where to start.Timestamps:(00:02) - (07:15): Meet Britt Holmes and why paid ads are often misunderstood(07:16) - (08:59): What must be in place before investing in paid advertising(09:00) - (21:53): Messaging, offers, and setting realistic expectations for ads(21:54) - (29:43): Building sustainable momentum and choosing the right platform(29:44) - 41:15): Ad budgets, DIY pitfalls, and long-term growth strategy(41:16) - (45:15): What actually makes ads work and the biggest mistake to avoidResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastConnect with Britt Holmes:Learn more about Britt: https://www.meritmedia.comInstagram (Britt Holmes): https://www.instagram.com/brittholmeslive/Instagram (Merit Media): https://www.instagram.com/meritmediainc/LinkedIn: https://www.linkedin.com/in/britt-holmes-merit-mediaAbout Britt Holmes:Britt Holmes is the founder of Merit Media Inc and a paid advertising strategist who helps service-based businesses implement ethical, high-performing ad strategies with clarity, simplicity, and measurable results. With over a decade of experience managing ad campaigns and bringing big-brand strategy to small budgets, Britt emphasizes strong targeting, conversion-focused creative, and real business outcomes rather than vanity metrics.Listen on your favorite platform! Click any icon below to find our podcast wherever you love to tune in.

In this episode, Shauna Lynn sits down with powerhouse publicist KJ Blattenbauer, founder of Hearsay PR, to challenge everything women entrepreneurs think they know about being seen. Drawing on nearly three decades in PR, KJ shares how she went from shaping stories behind the scenes to helping overlooked experts step into authority in a way that actually fits real life.Listeners will hear how publicity differs from social media noise, why credibility compounds faster than followers, and how clarity - not intensity - is the real driver of sustainable visibility.KJ reframes PR as an act of service, showing how lived experience, consistent messaging, and simple storytelling can open doors to aligned opportunities without selling your soul online. She also breaks down the most common visibility mistakes women make and offers practical ways to become your own best publicist, starting now.If you’re an accidental CEO who wants to be known for your work without doing all the things, this conversation will shift how you think about visibility, confidence, and growth. Listen in, and share it with the woman who needs permission to be seen Timestamps:(00:02) - (06:45): KJ Blattenbauer explains why publicity is about being findable for your expertise, not chasing fame or viral moments.(06:46) - (15:30): KJ shares how women entrepreneurs underestimate their stories and what actually makes something newsworthy.(15:31) - (27:10): KJ breaks down the difference between PR and social media and why credibility compounds faster than followers.(27:11) - (39:20): KJ outlines the most common visibility mistakes women founders make and how clarity beats hustle every time.(39:21) - (52:10): KJ offers a simple, sustainable framework to build authority without burnout or constant content creation.Resources:Get KJ's FREE Visibility Workbook: www.hearsaypr.com/freebieBook Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRead How To Be a Media Darling by KJ Blattenbauer: https://amzn.to/3YrXiHf (affiliate link)Read Pitchworthy: The No-Fluff Playbook to Publicity That Pays Off by KJ Blattenbauer: https://amzn.to/3LyljJO (affiliate link)Ep 41 - Crafting Brand Messages That Convert With Deb Mitchell: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/crafting-brand-messagesEp 74 - Get Flooded with Clients Without Ever Asking for a Referral with Stacey Brown Randall:https://www.aboutshaunalynn.com/rwrb-podcast-episodes/get-more-clientsEp 87 - Stop Chasing Followers and Start Building a Community that Converts with Emily Rosales: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/build-a-communityConnect with KJ Blattenbauer:Learn more about KJ: https://www.hearsaypr.com/Instagram (Hearsay PR): https://www.instagram.com/hearsayprInstagram (KJ): https://www.instagram.com/kjblattenbauerFacebook: https://www.facebook.com/kjblattenbauerLinkedIn: https://www.linkedin.com/in/kjblattenbauer/About KJ Blattenbauer:KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and Pitchworthy, a modern guide to building lasting visibility and authority.

In this episode, Shauna Lynn reframes the January pressure and replaces hustle-driven goal-setting with a grounded, sustainable CEO approach. She walks listeners through a mindset shift that moves them from feeling behind to feeling firmly in control, without adding more to an already full plate.Rather than chasing big resolutions, Shauna Lynn shares how micro habits, paired with thoughtful weekly planning, create real momentum over time. Through personal examples and real-world CEO routines, she illustrates how progress is built in the margins of everyday life, especially when things feel messy or unpredictable. Listeners will hear how prioritization, intention, and flexibility can coexist, and why grace is not a weakness in leadership, but a strategy.This episode offers a refreshing perspective for women who want growth that actually fits their lives. It’s an invitation to lead with clarity, consistency, and self-trust - one day at a time.If this resonates, share it with a fellow business owner who needs permission to slow down and still move forward. Timestamps:(00:02) - (03:12): Shauna Lynn Simon reframes the January “reset” pressure and reminds listeners they’re not behind - they’re right on time.(03:13) - (10:05): Shauna Lynn breaks down why big resolutions fade fast, and why micro habits are the real CEO move for sustainable momentum.(10:06) - (18:40): Shauna Lynn walks through her daily CEO check-in and how choosing one needle-mover priority keeps the day from turning into reactive chaos.(18:41) - (28:15): Shauna Lynn shares her 5-minute inbox review and her end-of-day wins ritual, using progress-focused reflection to stay grounded and consistent.(28:16) - (44:50): Shauna Lynn gives a real-time weekly planning walkthrough - aligning profit + energy, protecting CEO time, building buffer space, and using “task triage” when life blows up.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastCheck out the next webinar: aboutshaunalynn.com/webinarThe Gap and The Gain by Dan Sullivan: https://amzn.to/3E1Wfa7

In this powerful conversation, Shauna Lynn Simon sits down with mindset coach and author Rusty Osborne to explore a counterintuitive truth many high-achieving entrepreneurs miss: the very thoughts you try to silence may be pointing to your next breakthrough. Rusty shares his own journey from building a business that looked successful on the outside to confronting the unseen mental blocks that quietly stalled his growth, and how that reckoning reshaped the way he now helps others lead with clarity and confidence.Listeners will gain a fresh lens on overwhelm, self-doubt, and imposter syndrome, learning why positive thinking alone often falls short and how working with negative self-talk can create real momentum. Through practical insights rooted in neuroscience, mindset work, and lived experience, this episode reveals how trust in yourself is built, how freedom expands when you stop resisting discomfort, and why sustainable success starts beneath the surface.If you’re heading into a new season of leadership and want fewer mental roadblocks and more ease, this episode offers a grounded, actionable perspective worth sitting with - and sharing with someone who needs it.Timestamps:(00:02) - (07:15): Rusty Osborne explains why negative self-talk isn’t something to eliminate, but a signal pointing directly to hidden mental blocks.(07:16) - (18:42): Shauna Lynn Simon and Rusty Osborne unpack the limits of “think positive” culture and why it often keeps entrepreneurs stuck in overwhelm.(18:43) - (32:10): Rusty Osborne shares his personal business collapse and the mindset shift that helped him rebuild with clarity, alignment, and ease.(32:11) - (47:55): A deep dive into imposter syndrome, money beliefs, and why fear of success quietly sabotages capable, high-performing women.(47:56) - (01:05:20): Rusty Osborne breaks down how subconscious rewiring builds self-trust, expands freedom, and creates sustainable leadership going into 2026.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastRusty Osborne:Learn more about Rusty: https://rustyosborne.com/ Follow Rusty on Facebook: https://www.facebook.com/thecoachrusty Follow Rusty on Instagram: https://www.instagram.com/thecoachrusty Subscribe to Rusty on YouTube: https://www.youtube.com/@TheCoachRustyListeners of The Real Women Real Business Podcast get Rusty's book, The Power of Negative Thinking, plus bonuses for free at https://www.thepowerofnegativethinkingbook.com/shaunalynn (or purchase on Amazon here https://amzn.to/491ZL19)About Rusty Osborne:Rusty Osborne is the go-to mindset coach for entrepreneurs who need to get out of their own way. He’s helped hundreds of business owners use their negative self-talk to ditch overwhelm and break through their biggest mental blocks. His book The Power of Negative Thinking is out now on Amazon!

In this episode, Shauna Lynn guides listeners through a compassionate yet strategic process for closing out the year like a true CEO. Drawing from her own challenging season, marked by personal loss, stalled timelines, and hard-earned breakthroughs, she models the mindset shift that transforms setbacks into meaningful data rather than self-criticism. Shauna Lynn outlines a four-part framework to strengthen confidence, clear mental clutter, and create the space needed to build a business that feels aligned rather than overwhelming. Listeners will hear her philosophy on celebrating imperfect progress, identifying repeating patterns, releasing what no longer fits, and crafting a vision anchored in how they want to feel next year.This episode offers a blend of honesty, humor, and highly actionable reflection prompts that listeners can apply immediately to a more grounded, intentional start to 2026.Tune in for a thoughtful reset - and share with an entrepreneur who’s ready to step into the new year with clarity and purpose. Timestamps:(00:01) - (03:45) - Why ending your year like a CEO changes everything(03:46) - (09:22) - The hidden cost of skipping year-end reflection(09:23) - (17:10) - How Shauna Lynn reframes mistakes and leads her team(17:11) - (27:40) - A challenging year, personal growth, and the power of honest assessment(27:41) - (39:55) - The four-part CEO reflection framework to build your next-level year Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastLearn about the Real Women Mastery Program - https://www.aboutshaunalynn.com/rwrbEpisode #45, Letting Go of What No Longer Serves You: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/letting-go

In this episode, Shauna Lynn Simon sits down with branding expert and designer RuthAnn Rafiq to explore why so many established coaches and service providers hit a revenue ceiling not because of visibility, but because their brand no longer reflects the level of expertise they’ve grown into. RuthAnn shares how mismatched branding can quietly erode confidence, limit conversions and keep entrepreneurs playing small even when demand is high.Listeners will hear RuthAnn’s refreshing philosophy on premium positioning, including why mindset shifts must happen before the visuals change, how authenticity and values shape true authority and the subtle signals that separate brands attracting tire kickers from those bringing in high-intent, ready-to-invest clients. She also breaks down the organic marketing opportunities most entrepreneurs are missing and explains how a strategic rebrand can transform not only revenue, but the way a founder shows up in their business.By the end, listeners will feel inspired to evaluate their own online presence with honesty, clarity and purpose and take aligned action toward the business they want to lead.This is an episode worth sharing with any entrepreneur ready for their next evolution. Timestamps:(00:02) - (08:41): RuthAnn Rafiq shares why established entrepreneurs hit a revenue ceiling even when visibility isn’t the issue.(08:42) - (18:19): The emotional and mindset shifts required to step into a more premium brand identity.(18:20) - (29:57): What actually signals expertise online and how branding influences authority and conversion.(29:58) - (44:36): RuthAnn and Shauna Lynn unpack the connection between rebranding, pricing and money mindset growth.(44:37) - (58:10): RuthAnn gets personal about scaling back her business to honor her values and offers practical advice for sustainable growth. Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastBook Your Money Momentum Session: https://www.aboutshaunalynn.com/moneycall RuthAnn Rafiq:Learn more about RuthAnn: https://www.rartspace.com/aboutFollow RuthAnn on Instagram: https://www.instagram.com/r_artspace/?hl=enFollow RuthAnn on Pinterest: https://ca.pinterest.com/r_artspace/Get Your 3 Site Success Audits: https://www.rartspace.com/audit About RuthAnn Rafiq:RuthAnn Rafiq is the owner and lead designer behind R Artspace, a branding studio helping coaches and service providers feel premium in their high-quality offer with a sophisticated brand and custom Squarespace website to help establish you as the sought-after expert in a crowded industry and help you more ease-fully scale to 6 and 7 figures. On a personal note, RuthAnn is a wife, mama to 3 little ones, is homeschooling, and lives in Kansas City.

In this episode, Shauna Lynn sits down with life and personal development coach Primavera Barron for a raw, honest look at why so many women feel stuck, burnt out, or disconnected from their current identity. Primavera shares her transformative journey from losing herself in a decade-long marriage to rebuilding her sense of self through neuro-linguistic programming and energy work, and how this sparked her mission to help other women stop abandoning themselves.Listeners will hear why procrastination, people-pleasing, and overwhelm are often symptoms of a deeper identity mismatch, and how simple but challenging questions can shift long-standing patterns. Primavera offers a fresh, science-backed perspective on changing the inner narrative, reframing limiting beliefs, and taking action that actually aligns with who you are today, not who you used to be.This episode invites listeners into the discomfort that leads to clarity, confidence, and meaningful change. Tune in for a conversation that may just help you see yourself in a new way, and share it with someone who needs the reminder that growth is always possible.Timestamps:(00:02) - (12:10): Shauna Lynn introduces Primavera Barron and sets the stage for a conversation about burnout, identity, and why so many women feel stuck in their own lives.(12:11) - (27:40): Primavera breaks down the disconnect between who women were when they started their business and who they are now, and how this outdated identity quietly fuels procrastination and overwhelm.(27:41) - (43:05): Hear Primavera’s personal turning point after her divorce, the patterns she noticed in her massage clients, and what made her pursue neuro-linguistic programming as the missing piece.(43:06) - (57:50): A deep dive into NLP, shamanic energy work, and the surprising ways women self-sabotage through people-pleasing, avoidance, and emotional overidentification.(57:51) - (1:12:30): Primavera shares actionable ways listeners can question their internal narrative, interrupt limiting beliefs, and begin shifting into their true identity with courage and clarity.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEpisode #82, How to Turn Procrastination Into a Powerful Tool for Business Growth: https://www.aboutshaunalynn.com/rwrb-podcast-episodes/tools-for-business-growthPrimavera Barron:Learn more about Primavera: https://subscribepage.io/Primavera_Barron_CoachingFollow Primavera on Instagram: https://www.instagram.com/primaverabarron/?hl=enGet your 2 free journal workbooks: https://stan.store/primaverabarronAbout Primavera Barron:Primavera Barron helps women who feel stuck, lost, or on the verge of burnout come back to themselves and rebuild a life that finally fits. She does it through raw, truth-first coaching and deep emotional reset. She’s known for her unfiltered style and has helped women walk out of silence, self-abandonment, and pretending, into the most honest version of who they are.

In this episode of The Real Women Real Business Podcast, Shauna Lynn pulls back the curtain on one of the most costly and overlooked drains on women entrepreneurs: emotional labor. From people-pleasing clients to absorbing everyone else’s stress, Shauna Lynn reveals how invisible emotional work quietly sabotages your profits, your energy, and your joy.Drawing on her own experience with burnout and the powerful transformations of her coaching clients, Shauna Lynn shares how to spot emotional labor in your day-to-day business decisions and offers four practical tools to help you reclaim your time, energy, and clarity. She reframes boundaries as an act of leadership, not guilt, and introduces simple shifts that help you build a business that supports you rather than depletes you.This conversation is for every woman who’s tired of “doing it all” and ready to thrive with more peace, purpose, and profit. Tune in to refuel your mindset and share this episode with a fellow entrepreneur who needs to hear it.Timestamps:(00:00) - (06:32): Shauna Lynn Simon exposes one of the biggest profit leaks in women-run businesses and introduces the unseen weight of emotional labor.(06:33) - (15:41): She reflects on her own experience with burnout, revealing how overwork and “doing it all” can quietly erode both energy and profit.(15:42) - (26:10): Through real client stories, Shauna Lynn illustrates how people-pleasing, poor boundaries, and emotional overload show up in everyday business decisions.(26:11) - (44:20): She breaks down why emotional labor leads to poor decision-making, stalled growth, and resentment—and how reconnecting to your original vision can change everything.(44:21) - (1:02:00): Shauna Lynn shares four powerful tools for protecting your energy, setting emotional and business boundaries, and building a business that supports you instead of draining you.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcast

In this episode of The Real Women Real Business Podcast with Shauna Lynn Simon, entrepreneur and coach Kandi Lee shares how she turned $1.11 and two suitcases into a multi–seven-figure legacy. With honesty and humor, Kandi reflects on rebuilding from rock bottom, learning to lean into the “messy middle,” and mastering the mindset shifts that separate survival from success.Listeners will walk away with a clearer understanding of how fear, identity, and belief shape business growth, and how to recalibrate them using Kandi’s practical tools like the “five-minute funeral” and her four-step thought trail process. She also reveals her signature three profit levers: Priority, Pipeline, and Profit, that help women scale freedom-based businesses without burning out.If you’ve ever questioned whether you have what it takes to rise from struggle to stability, this conversation is your wake-up call. Tune in and remember: you got this. Timestamps:(00:02) - (11:45): Hear how Kandi Lee went from $1.11, two suitcases, and a divorce to rebuilding her life and business from the ground up—and the pivotal “why not” moment that changed everything.(11:46) - (22:10): Learn why fear and the “messy middle” are part of every entrepreneur’s path, and how Kandi reframed fear as proof she was leveling up instead of backing down.(22:11) - (33:40): Explore the identity shifts that create million-dollar momentum, including Kandi’s embodiment method and how showing up as your next-level self changes everything.(33:41) - (47:00): Go behind Kandi’s three profit levers—Priority, Pipeline, and Profit—and learn the simple frameworks she uses to help clients scale freedom-based businesses.(47:01) - (58:30): Find out how Kandi turned her expertise into KANDILAND™, an AI-powered coaching platform that helps entrepreneurs scale faster, plus the one piece of advice she’d give her 1994 self. Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastKANDILAND - Where Genuis Lives On Tap - 30 Days. $11.11. Full Access. Total Clarity. www.one-elevennetwork.online/kandilandtrial Kandi Lee:Learn more about Kandi Lee:https://www.one-elevennetwork.com/Follow Kandi on Instagram: https://www.instagram.com/theoneelevennetwork/#Follow Kandi on Facebook: https://www.facebook.com/KandiLee111About Kandi Lee:Business Consultant for Helping Legacy-Led Women Embody Their Next Levelwith Identity Shifts, Automation & Sales Engines that Scale Freedom-Based Profit on Their Terms.I am the CEO & Co-founder behind The One-Eleven Network, with over 30 years of experience building real businesses before “coaching” was ever trending. What started as a $1.11 leap of faith has become a living legacy—and the strategic growth company for high-earning women ready to scale beyond the hustle.For over 30 years, I've had the honor of coaching over 100,000 business owners and entrepreneurs to scale into consistent, freedom-based profitability by engineering their sales systems, upgrading their identity, and building businesses that run with or without them.As a single mom running multiple businesses, I know firsthand what it’s like to feel stuck, broke, and overwhelmed while longing to create real change. In 1994, I faced my own “HOLY CRAP” moment—a divorce that left me with two suitcases, my daughter, and $200 to my name. That moment became the catalyst for a complete life redesign.Fast forward to today: I’m the founder of The One-Eleven Network, a multi–7-figure coaching and consulting company built on grit, strategy, and a dollar and eleven cents. Over the past two decades, we’ve helped thousands of entrepreneurs scale their businesses with clarity, confidence, and systems that work.At the heart of our success is the Cash Flow Compass™, a 5-pillar system designed to help business owners with:➡ Mindset that expands capacity without forcing more➡ Sales that land at premium price points without apology➡ Time that prioritizes money-making moves only➡ Profit that’s protected, not just earned➡ Automation that makes your business work for you—and make you money while you sleepThis holistic approach is why our clients stop hustling and start scaling quickly, strategically, and profitably.Along the way, I’ve sat at the table with the best—Mark Victor Hansen, Bob Proctor, Jack Canfield, Lisa Nichols—and learned what it takes to build a business that thrives without sacrificing your life.Whether it’s through our signature group masterminds, online training, or our innovative AI clone KANDILAND™, we provide the proven strategies, frameworks, and support women need to scale their businesses with clarity and confidence—without ever leading alone.I’ve been featured on CNBC, The Business Journal, HuffPost, HGTV, and more—but the spotlight isn’t on me. It’s on you: your results, your clarity, and the freedom you finally get to keep.

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Puja Malhotra, founder and creative director of Roop Creative Agency, for a powerful and emotional conversation about what rebranding really means. Puja shares how leaving corporate life to build her own agency sparked an ongoing evolution, one shaped by intuition, courage, and purpose.Together, they unpack the emotional side of rebranding: the guilt, fear, and resistance that surface when your business outgrows its original identity, and the freedom that comes from realigning your brand with who you’ve become. Listeners will gain insights into how to know when it’s time to rebrand, how to balance passion and profit, and why rebranding is less about starting over and more about stepping into clarity and confidence.If your brand feels “too small” for the business you’re building, this episode will remind you what’s possible when you let go and grow forward.Timestamps:(00:02) - (09:15): Hear how Puja Malhotra made the bold leap from corporate life to founding Roop Creative Agency, and why a little “blissful ignorance” can be the best fuel for entrepreneurship.(09:16) - (18:45): Learn how pivoting with purpose helped Puja evolve her business, attract aligned clients, and rediscover joy through intentional change.(18:46) - (32:30): Explore the emotional side of rebranding—why it’s often more about self-discovery than design, and how to know when your brand no longer represents who you are.(32:31) - (46:20): Find out how Puja guides clients through rebrand resistance, feedback fears, and creative collaboration to build timeless, confidence-boosting brands.(46:21) - (59:10): Get Puja’s advice for creatives making the jump from corporate to entrepreneurship, including how to set strong boundaries, welcome feedback, and build a truly freedom-filled business.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastPuja Malhotra:Learn more about Puja: https://www.roopcreativeagency.com/Follow Puja on Instagram: https://www.instagram.com/roopcreativeagency/?hl=enFollow Puja on Linkedln: https://www.linkedin.com/in/pujamalhotra/About Puja Malhotra:Puja Malhotra is the founder and creative director of Roop Creative Agency, a boutique branding and web design studio she launched in 2016 after leaving a career in corporate marketing. Named after her grandmother, Roop Creative is rooted in strategy, storytelling, and timeless design, helping entrepreneurs across North America build brands that not only look beautiful but also scale with clarity and purpose.With over 15 years of experience, Puja has worked with hundreds of business owners to develop brand identities, design websites, and create strategies that align with their goals. She is passionate about meeting clients where they are—whether through full-service brand development, website intensives, or semi-custom brand kits that allow new founders to launch with confidence.In addition to her client work, Puja runs Corporate Dropout, a 3-month 1:1 mentorship program designed for designers, strategists, and creatives who are ready to confidently leave the 9–5 and build profitable, sustainable agencies of their own.A proud mom, Puja often shares her journey of balancing ambition and motherhood, navigating identity as a first-generation entrepreneur, and building a business that feels true to who you are.

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon takes listeners behind the scenes of her own hard-earned lessons about profit leaks and how to stop them. After a costly business decision reshaped how she views money, Shauna Lynn began helping women entrepreneurs uncover the hidden dollars sitting quietly inside their businesses.Listeners will learn how pricing, processes, and priorities can silently drain profits and why “busy” isn’t the same as “successful.” With candor and humor, Shauna Lynn challenges the myth that more effort equals more income and shares a refreshing approach to creating a sustainable, profitable business without burnout.This episode offers a practical mindset shift for women ready to step into their CEO role, protect their time, and finally keep more of what they earn.Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.Timestamps:(00:02) - (06:45): Shauna Lynn Simon shares the story of a costly business decision that reshaped how she thinks about money and profit.(06:46) - (17:32): Learn why undercharging and outdated pricing models keep so many entrepreneurs stuck—and how to shift toward true value-based pricing.(17:33) - (27:40): Hear how broken processes quietly drain your profit and how simple tweaks to your systems can save hours (and thousands).(27:41) - (37:20): Shauna Lynn reveals the “busy but broke” trap and how to reclaim your time by focusing on high-value priorities.(37:21) - (48:50): Discover how to protect your CEO time, rewire your mindset for profit, and finally keep more of what you earn.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeTake the Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquizLearn more about the show: AboutShaunaLynn.com/podcastBook your 45-min Money Momentum Session: https://www.aboutshaunalynn.com/moneycall

In this inspiring episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Emily Rosales, brand strategist and founder of Simply Me, to reveal why authentic connection, not viral content, is the key to sustainable growth. Emily shares how she rebuilt her entire Instagram presence from scratch after losing her first account, growing an engaged community of just 1,500 followers who actively connect, comment, and convert. She opens up about the mindset shift from follower counts to meaningful conversations, explaining how clarity, consistency, and genuine care can transform a brand into a trusted presence online.Listeners will learn what it truly means to be “seen” in business, how to build trust that lasts, and why branding is less about visuals and more about emotion and relationships.If you’ve ever felt invisible online or overwhelmed by marketing noise, this episode will help you refocus on what really builds a business worth remembering. Tune in and share it with a fellow entrepreneur who needs the reminder that authenticity always wins.Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.Timestamps:(00:02) - (05:45): Meet Emily Rosales and hear how losing her original Instagram account inspired a more intentional, relationship-focused approach to brand building.(05:46) - (14:20): Why follower counts don’t matter and how focusing on genuine human connection creates a community that actually converts.(14:21) - (26:00): The deeper meaning of branding—why clarity, emotion, and trust are more powerful than any logo, color palette, or viral post.(26:01) - (40:10): How to communicate your “why,” define what truly sets you apart, and make your brand message resonate authentically with your audience.(40:11) - (52:00): Setting boundaries, managing engagement without burnout, and Emily’s advice for showing up boldly and consistently as the face of your brand.Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastEmily Rosales:Learn more about Emily: https://simplyme-coaching.com/Follow Emily on Facebook: https://www.facebook.com/emilyyy2/Follow Emily on Instagram: https://www.instagram.com/_emily_rosales/Follow Emily on LinkedIn: https://www.linkedin.com/in/emilyyrosaless/About Emily Rosales:Emily Rosales is a Brand Strategy Coach and Messaging Specialist at Simply Me. She helps entrepreneurs and business owners who feel unseen by the right people transform their message so they stand out authentically and attract the clients they want. Her done-WITH-you approach blends coaching and copywriting to build clarity, confidence, and simple strategies that make marketing easier. Her mantra: be seen, be remembered, be you.Listen on your favorite platform! Click any icon below to find our podcast wherever you love to tune in.

In this episode of The Real Women Real Business Podcast, host Shauna Lynn Simon sits down with authenticity strategist Inga Faison-Cavitt, who proves that introverts don’t have to change who they are to thrive in sales or entrepreneurship. Once an engineer turned top 5% direct-sales leader, Inga built her success by honoring her natural strengths, deep listening, empathy, and meaningful connection, instead of relying on extroverted “hustle” tactics.Listeners will gain powerful insights from her Authentic Sales Accelerator Method and her 3P Networking Framework, both designed to help introverted entrepreneurs grow without draining their social batteries. Inga shares how preparation, genuine relationship-building, and nurturing human connection can create lasting business success, and how even extroverts can benefit from understanding the introvert’s approach to communication and energy management.Tune in to learn how to reframe your personality as a superpower, transform your sales conversations into authentic relationships, and redefine what it means to succeed in business on your own terms.Timestamps:(00:02) - (05:40): Meet Inga Faison-Cavitt and hear how leaving her engineering career led to a thriving entrepreneurial journey(05:41) - (13:10): How COVID opened the door for Inga to redefine sales her own way—and what happened when she stopped pretending to be an extrovert(13:11) - (22:45): The 3P Framework for introverts to network with confidence and avoid social burnout(22:46) - (38:20): Inside the Authentic Sales Accelerator Method and how mindset, relationships, and nurturing drive real business growth(38:21) - (50:15): Turning quiet strengths into superpowers—Inga’s step-by-step for pushing past comfort zones and building authentic successResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastInga Faison-CavittLearn more about Inga: https://ingafay.com/Follow Inga on Facebook: https://www.facebook.com/ingafayunpluggedFollow Inga on Instagram: https://www.instagram.com/ingafayunplugged/#Watch Inga on YouTube: https://www.youtube.com/@ingafayunpluggedFollow Inga on Linkedln: linkedin.com/company/ingafay-unplugged-llcAbout Inga Faison-CavittInga Faison-Cavitt, also known as Inga Fay, is an Authenticity Strategist.She left her engineering career to follow her entrepreneurial spirit and now pursues her dream life full of faith, family, freedom, flexibility, and fitness.She is in the top 5% of her direct sales company and has earned two cars and four diamond rings.Inga enjoys empowering female coaches and consultants with introverted tendencies to live their best life and helps them scale their businesses by mastering networking, relationship marketing, and sales strategies that treat people like humans, not a number.

In this episode of The Real Women Real Business Podcast, Shauna Lynn shares an unfiltered look into a bold experiment that changed how she connects with her audience and reframed how entrepreneurs think about clarity and growth. After giving out her personal cell number to subscribers and inviting them to text her their biggest business challenge, Shauna Lynn uncovered a surprising truth: most entrepreneurs aren’t struggling with strategy at all, but with clarity about what they’re really building.Listeners will hear how Shauna Lynn breaks down the difference between surface-level fixes and the deeper mindset shifts that drive sustainable success. She reveals how generosity, genuine connection, and radical honesty can spark ripple effects far beyond your expectations.If you’ve ever thought, “If I could just fix this one thing, everything would fall into place,” this episode will challenge you to think differently about what your business truly needs to thrive. Share it with a fellow entrepreneur who’s ready to gain real clarity and direction.Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.Timestamps:(00:02) - (06:40): Hear why Shauna Lynn Simon gave out her personal cell number to her entire email list(06:41) - (15:10): Learn what entrepreneurs said was their “one thing” holding them back in business(15:11) - (25:50): Explore why clarity, not strategy, is often the real issue behind business challenges(25:51) - (38:30): See how genuine generosity and connection can create unexpected ripple effects(38:31) - (49:00): Gain insight into Shauna Lynn’s challenge to reflect on your own “one thing” and next stepsResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeTake the Accidental CEO Assessment: https://www.aboutshaunalynn.com/ceoquizLearn more about the show: AboutShaunaLynn.com/podcast

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jaci Russo, CEO and co-founder of Brand Russo, one of the very few women-owned agencies in the United States. With over 25 years of experience, Jaci shares how she transitioned from Hollywood to Louisiana, started an agency while pregnant, and grew it into a nationally recognized firm, all while raising four children alongside her husband.Listeners will gain powerful insights into Jaci’s “Razor Branding” process, a practical framework that cuts through the clutter and keeps strategy at the heart of every marketing effort. She explains why most entrepreneurs get stuck between passion and execution, and how refining your focus, promise, and messaging can shift everything. Jaci also reveals how Brandstate U was born to serve entrepreneurs with smaller budgets, proving that strong branding isn’t only for big businesses.If you’ve ever struggled to balance ambition, boundaries, and growth, this episode will inspire you to rethink your approach and build smarter, not harder. Share it with another entrepreneur who needs this encouragement today.Timestamps:(00:02) - (05:40): Meet Jaci Russo and hear how her Hollywood start led to entrepreneurship(05:41) - (15:20): Learn how being fired sparked her journey into business ownership(15:21) - (24:50): Explore how Brandstate U helps entrepreneurs grow on any budget(24:51) - (37:30): Hear how Razor Branding helps businesses cut through the noise(37:31) - (49:00): Gain insights on leadership, balance, and success with Jaci RussoResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastThe Five Languages Of Appreciation In The Workplace by Paul White: https://amzn.to/3KpI4PaJaci Russo:Learn more about Jaci: https://www.brandstateu.com/Learn more about Jaci: https://brandrusso.com/Follow Jaci on Facebook: https://www.facebook.com/brandRUSSO/Follow Jaci on Instagram: https://www.instagram.com/brandrusso/Follow Jaci on YouTube: https://www.youtube.com/channel/UCYAz-AmfMl-Qm61yQJPbmTQFollow Jaci on Linkedin: LinkedinbrandRUSSO | LinkedIn About Jaci Russo:Jaci Russo, P.C.M., is the CEO and co-founder of brandRUSSO – a strategic branding agency that represents a global portfolio of B2B clients. Jaci is a published author, entrepreneur, and sought-after speaker with over two decades of marketing experience. She’s the architect behind Brand State U, Train Yard Advisors, and co-host of the “He Said, She Said, Razor Branding Podcast”, and the “She’s So Bossy Podcast”. Jaci is a civic leader, mentor, mother of 4, and is part of the less than 1% of women-owned and founded agencies in the U.S.

In this episode of The Real Women Real Business Podcast, Shauna Lynn sits down with Jennifer Lemmert, an award-winning communications consultant who went from losing her corporate job during the pandemic to building a thriving six-figure business while raising three young children. Jennifer shares how she shifted from identifying as a “freelancer” to owning her role as a CEO, and how that mindset change transformed her brand, her confidence, and her results.Listeners will hear how Jennifer reframed mistakes as powerful brand stories, why women often sabotage their executive presence without realizing it, and how embracing authenticity can elevate authority and influence. Jennifer and Shauna Lynn discuss the importance of aligning passion, profits, and progress to avoid burnout, and offers clear steps to start shaping an executive brand that truly resonates.If you’re ready to stop downplaying your expertise and start leading with confidence, this conversation will inspire you to rethink how you present yourself and your business. Tune in, and share it with another woman entrepreneur who needs this encouragement today.Subscribe to The Real Women Real Business Podcast on YouTube, Apple Podcasts, Spotify, or your favorite podcast platform to join Shauna Lynn every week for empowering discussions and practical advice on navigating the entrepreneurial journey with health and wellness in mind.Timestamps:(00:02) - (06:30) - Meet Jennifer Lemmert and hear how losing her job led to becoming an accidental CEO(06:31) - (14:44) - Learn how her early mistakes shaped her business and why niching down created momentum(14:45) - (23:09) - Explore the subtle ways women undermine their executive brands and how to shift the narrative(23:10) - (35:19) - Hear how setbacks can be transformed into brand stories that attract the right clients(35:20) - (42:00) - Gain actionable steps to define your executive brand and align passion, profits, and progressResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastJennifer LemmertLearn more about Jennifer: https://www.jenniferlemmert.com/Follow Jennifer on Instagram: https://www.instagram.com/jenniferlemmert/Follow Jennifer on Linkedln: https://www.linkedin.com/in/jenniferlemmert/About Jennifer LemmertJennifer Lemmert is an award-winning PR & communications consultant who helps leaders shine and employees connect, making a powerful impact at their companies and in their industries. Her passion is helping executives enhance their brand stories to inspire trust and action in the people who matter the most. When she's not guiding the C-suite, Jennifer is a wife to a Navy reservist and mom to 3 rambunctious boys under 8.

In this transformative episode of The Real Women Real Business Podcast, Shauna Lynn reframes procrastination not as a personal flaw but as a message from your subconscious. With relatable stories and practical insights, Shauna Lynn shares how to recognize when procrastination signals a skill gap, a need for processing time, or a mismatch with your true priorities.Listeners will gain powerful strategies to shift from frustration to clarity. From creating SOPs that simplify overwhelming tasks, to using energy-aware scheduling and the Pomodoro method, to setting up an “idea parking lot” that keeps shiny distractions from derailing your progress, Shauna Lynn delivers actionable tools that any entrepreneur can apply immediately. She also reveals how “productive procrastination” can fuel creativity and why tuning into these signals can help you grow as both a leader and a CEO.If you’ve ever wondered how to turn wasted time into your business’s hidden advantage, this conversation will change the way you see your daily habits. Tune in, reflect on your own patterns, and share this episode with a friend who could use a fresh perspective on procrastination.Timestamps:(00:00) - (04:20) - Shauna Lynn Simon reframes procrastination as a subconscious message, not a character flaw(04:21) - (12:45) - Three types of procrastination signals and how to recognize their meaning(12:46) - (22:10) - Practical solutions like SOPs, audits, and batching to make tough tasks manageable(22:11) - (34:30) - Time management strategies including Pomodoro, the two-minute rule, and energy-aware scheduling(34:31) - (48:00) - Turning procrastination into productive pauses, red flags to watch for, and reclaiming lost revenueResources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastTake the accidental CEO assessment: https://www.aboutshaunalynn.com/ceoquiz

In this episode of The Real Women Real Business Podcast, Shauna Lynn Simon sits down with Kirsten Graham, CEO of Six Figure Business Coaching, to dismantle the "solo CEO" myth that holds so many women back. Kirsten shares how true growth only happens when you stop trying to do it all and start spending your time where it counts most.From outsourced bookkeeping that helps you understand your profit margins to done-with-you lead funnels that actually convert, Kirsten reveals how strategic delegation can multiply your income and give you your time back. But this isn’t just about saving time; it’s about building a business that actually works for you. With humor, real-life examples, and practical insights, Kirsten walks listeners through how to know when to delegate, how to find the right support, and what to look for in a VA or team member, plus why SOPs are the unsung heroes of scale.Whether you’re overwhelmed by tasks or hesitant to let go of control, this episode will leave you inspired to lead with confidence and clarity. Tune in for an honest conversation that might change how you run your business.Timestamps:(00:02) - (04:15) - Meet Kirsten Graham and explore how delegating transformed her multiple businesses(07:45) - (11:58) - Why doing your own bookkeeping is costing you time, money, and energy(15:20) - (20:10) - The power of lead magnets, landing pages, and affordable tech support(27:45) - (32:55) - Overcoming the mindset of “I can do it better myself” and letting go of perfection(40:03) - (44:44) - How to find the right VA, avoid common hiring mistakes, and build strong support systems Resources:Book Your FREE Coaching Assessment Call with Shauna Lynn: https://www.aboutshaunalynn.com/coachmeLearn more about the show: AboutShaunaLynn.com/podcastKirsten Graham:Learn More About Kirsten: https://sixfigurebusinesscoaching.com/Double Your Income with a Marketing VA: https://outsourcingforbosses.com/Follow Kirsten on Facebook: https://www.facebook.com/SixFigureBusinessCoachingFollow Kirsten on Instagram: https://www.instagram.com/sfbizcoaching/Follow Kirsten on YouTube: https://www.youtube.com/@sixfigurebusinesscoachingFollow Kirsten on LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/About Kirsten Graham:Kirsten understands that time is the most valuable asset for business owners. That’s why she helps them transition from being invisible to gaining visibility with the right audiences. Through strategic video marketing and podcast guesting, Kirsten empowers business owners to build authority and generate quality leads. Plus, with the support of a VA, business owners can free up their time to focus on growing their income.