PODCAST · business
The Rebellious Leader™
by Mills Gray, Business Strategist
Welcome to The Rebellious Leader the business podcast for smart, successful women whose businesses work, but still feel harder than they should. I’m Mills Gray, business coach, strategist and author of The Rebellious Leader. After 18 years in business and transforming over 200+ businesses, I’ve learned that the problem you think you have is very rarely the actual problem and another strategy isn’t always the answer.Every Thursday, we’ll go underneath the obvious stuff: business strategy, sales, leadership, identity, psychology, positioning and the invisible rules shaping how you run your business. Expect real client stories, brilliant guests, behind-the-scenes conversations and plenty of questions that might change how you see your business.Because better questions create better thinking. Better thinking creates better strategy.Formerly the Soul Leaders podcast. Find me on Instagram @mills_gray or at www.cmillsgray.com.
Episodes
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S7 E42 Is It Really a Mindset Problem?
What if you've correctly identified the problem in your business… but you're trying to solve it in completely the wrong place? You know sales are inconsistent, content isn't happening, your team relies on you too much or your boundaries aren't working. So you try another strategy, a better system...
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S7 E41 The Biggest Instagram Mistakes Business Owners Are Making Right Now (with Claire, Studio 5 Social)
If Instagram feels like a beast you can't control, this episode is going to change that. I'm joined by Claire, founder of Studio 5 Social, who's spent years helping business owners get seen and get sales on Instagram without the overwhelm. We get into the four biggest mistakes she sees over and...
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S7 E40 Are You Too Busy to Market Your Business Or Is Something Else Going On?
You know you need to be more visible. You know you need to market your business, sell, follow up or finally build the thing you keep talking about. There’s just one small problem: you genuinely don’t have the bloody time. But is lack of time actually the problem? In this episode of The Rebellious...
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S7 E39 You Don’t Need Better Boundaries. You Need a Business That Enforces Them.
If you're constantly telling yourself don't check, don't reply, don't get involved, don't rescue… I don't think you necessarily need better boundaries. You might need better business design. In this episode of The Rebellious Leader, I'm questioning one of the most overused pieces of advice given…
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S7 E38 Your Business Is Probably Fine. Your Brain Is Just Being Dramatic.
One quiet sales week and suddenly the offer's wrong, your messaging isn't landing, Instagram is dead and you're 36 hours away from rebuilding your entire funnel. Sound familiar? In this episode of The Rebellious Leader, I'm talking about something I see all the bloody time with successful…
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S7 E37 How to Rebrand Your Business Authentically Without Losing Your Identity with Vanessa Jennings
Ever feel like your branding is "fine" but something still doesn't sit right? This week I'm joined by Vanessa Jennings, founder of Bake Brands, who spent a year building a "neutral" personal brand before realising it was the exact opposite of who she actually is. We talk about ditching the coach...
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S7 E36 Why Soul Leaders Is Stopping (And Why It's Becoming The Rebellious Leader)
After 220 episodes, Soul Leaders is coming to an end, and Mills is telling you exactly why. This isn't a goodbye though. It's a rebrand. In this personal, unscripted episode, Mills talks through the signs you've outgrown your business, why the podcast that started as a lockdown project no longer...
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Welcome to The Rebellious Leader™!
Welcome to The Rebellious Leader the business podcast for smart, successful women whose businesses work, but still feel harder than they should. I’m Mills Gray, business coach, strategist and author of The Rebellious Leader. After 18 years in business and transforming over 200+ businesses, I’ve...
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S7 E35 Why Better Questions Create Better Business Strategy Than Better Answers
If you've ever felt stuck rewriting your offer, your messaging, or your entire business model, this episode is for you. Mills unpacks the coaching principle that's quietly underpinning all of her client work: better questions create better thinking, and better thinking creates better strategy....
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S7 E34 How to Find Your USP in Business (It's Not Your Framework, Offer, or Logo)
Mills has been quietly analysing her own coaching calls, not to improve her coaching, but to work out what actually makes her different in a crowded industry. What she uncovered wasn't a framework. It was a philosophy. This episode is for any business owner who has tried to stand out with a…
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S7 E33 How to Use Astrology for Business Strategy with Charlotte Nixon
What if your birth chart could explain why certain things in your business feel like pushing water uphill and show you the exact energy you need to lean into instead? That's exactly what we're unpacking in this episode. I'm joined by Charlotte Nixon, evolutionary astrologer and one of my own...
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S7 E32 The World Is Wide: Dolly Jones on Life After Vogue and Rewriting the Working Mother Story
What does it really cost women to keep climbing? And what happens when you choose to step off the ladder not because you failed, but because you finally got honest about what you actually want? Mills is joined by Dolly Jones, former editor of British Vogue and author of Leaving the Ladder Down a...
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S7 E31 Why More Followers Won't Grow Your Business: Reach vs Storytelling Explained
Grab your coffee, get comfy, and let's dive into something that trips up nearly every business owner I work with: the difference between being seen and being trusted. I'm pulling back the curtain on a new marketing experiment I've just started, and using it to break down the four things every...
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S7 E30 Behind the Book: How a Dyslexic Business Coach Wrote and Self-Published The Rebellious Leader
This episode is a little different. No guest, no framework, just me pulling back the curtain on the most stretchy thing I have done in business so far: writing and publishing my first book, The Rebellious Leader. I'm talking about why I did it, how I actually wrote the thing (it was not...
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S7 E29 Why Your Business Strategy Isn't Enough (And What to Do Instead)
Mills opens this episode with two client messages that stopped her in her tracks one casually mentioning her new PA like it was no big deal, another leaving a public comment urging people to book without hesitation. Both came out of Mills's last in-person day. Both point to the same thing: real...
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S7 E28 Forget Your Ideal Client. Here's What Actually Fills Your Coaching Programme with Colette McBeth
What if the reason your content isn't converting has nothing to do with how much you're posting? In this episode I'm joined by former BBC correspondent, psychological thriller author and messaging expert Colette McBeth and we get into the stuff most coaches are getting wrong without even…
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S7 E27 Why Online Business Advice Is Making You Feel Behind (And What to Do Instead)
This one's a bit of a rant. A necessary one. After nearly two decades running my own businesses, I'm calling out the noise that's quietly keeping talented, driven business owners stuck, spinning, and comparing themselves to everyone else's highlight reel. Not to be contrarian - but because…
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S7 E26 Why High-Achieving Women Run Their Business on Cortisol (And How to Stop)
Have you ever had a day where technically everything's fine clients are paying, nothing's on fire and yet your body is behaving like you're moments away from financial ruin? This episode is about that. Mills gets into one of the most honest conversations she's had on the podcast: why so many...
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S7 E25 How to Stop Being the Bottleneck in Your Business: Moving From Expert to Leader
Are you still the one holding everything together? The founder who checks Slack on holiday, rewrites the work at 10pm, and thinks "it's quicker if I just do it myself"? This episode is for you. Mills breaks down one of the most common growth ceilings she sees in her clients' businesses not a...
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S7 E24 How to Scale a Wellness Business Online: Niching, Pricing and Building Freedom With Caroline Copp
Mills sits down with Caroline Copp, Pilates teacher turned online business strategist, who went from running two physical studios to building a membership that actually made money — and now helps other wellness practitioners do the same. This one's packed with hard-won lessons on why wellness...
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S7 E23 How to Upgrade Your Business Identity (And Stop Letting Old Beliefs Keep You Stuck)
In this behind-the-scenes episode of Soul Leaders, Mills gets personal. She shares the story behind the front cover reveal of her upcoming book The Rebellious Leader, takes you inside an in-person client day focused on beliefs and behaviour change, and walks you through a practical audit for...
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S7 E22 Why Your Business Strategy Isn't the Problem (And What Actually Is)
If you know what to do but you're not doing it, this episode is for you. Mills digs into the subconscious patterns running your business decisions, why high-achieving women keep recreating the same problems no matter how many times they tweak their strategy, and how NLP helps you finally see…
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S7 E21 Why AI Is Making Your Marketing Content Boring (And How to Get Your Voice Back)
Is your content starting to sound like everyone else's? In this episode, Mills calls out the uncomfortable truth about AI-generated content, why it's flattening your marketing, and exactly what to do to make your content unmistakably yours again. What This Episode Covers AI is brilliant. Mills…
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S7 E20 How to Get Known: PR, Authority and Visibility for Female Founders with Pippa Goulden
What if the thing holding you back from more visibility in your business isn't your strategy — it's your mindset? This week I'm joined by Pippa Goulden, founder of The PR Set and one of the most no-nonsense voices in the PR space. We get into why PR is one of the most underused tools for female...
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S7 E19 How to Get Clients to Say Yes Faster: Collapsing Time in Your Business
Your clients don't always need months to say yes. Sometimes they just need the right content, a clear path, and a version of you that's ready to receive them. In this episode, I'm breaking down exactly how I signed a client to six months of consultancy within two days of her finding me and what...
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S7 E18 Why Saying Your Goals Out Loud Feels So Uncomfortable (And What That Actually Means)
Mills is back with a short, sharp solo episode that hits differently. Fresh from a live event near Brighton, she shares the moment she declared her most audacious goals in a room of 60 business owners and the full-body physical reaction that stopped her in her tracks. This one is about identity,...
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S7 Ep 17 Why Your Marketing Isn't Landing (And How to Fix Your Messaging to Attract the Right Clients)
If you've ever wondered why your content gets crickets, or why the enquiries you do get never quite feel like the right fit — this episode is for you. Mills digs into one of the most common (and quietly damaging) patterns she sees with service-based business owners: messaging that's so broad it...
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S7 E16 You Are Not Your Thoughts: How Tim Hayes Helps High Achievers Finally Find Peace
This week I'm joined by Tim Hayes -- coach, former City boy, ex-crack addict, and one of the most honest and compelling people I've had on this pod. Tim helps coaches, entrepreneurs, and high achievers dismantle the mental noise that keeps them stuck, anxious, and suffering far more than they…
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S7 E15 Not Every Client Is Meant For You: How to Spot the Wrong Fit Before It Costs You
Are you adjusting yourself for certain clients without even realising it? Not in an obvious, dramatic way but the small stuff. The cancellation fee you didn't charge. The message you answered first because you knew there'd be "a thing" if you didn't. The boundary you softened because you didn't...
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S7 E14 NLP, Identity Work and the Real Numbers Behind My Business This Month
This week I'm pulling back the curtain — something I'm making a regular monthly thing. I'm talking about the NLP practitioner course I've just finished, what it actually did to my brain (and my nervous system), and a honest look at what's been happening in the business this month in terms of...
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S7 E13 Why Business Success Doesn't Always Create Freedom (And What to Do About It)
What if reaching your income goals doesn't actually give you the freedom you were chasing? In this episode, I'm sharing what I took away from an International Women's Day event — and why one keynote speaker's honesty about imposter syndrome stopped me in my tracks. This one's for every service...
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S7 E12 E-Commerce Education Meets Service Business Strategy: What Product-Based Brands Can Teach Us About Selling Online
This week I'm sitting down with Elle, an e-commerce educator who works with product-based businesses to help them master their websites and email marketing. Now, I work almost exclusively with service providers, so you'd think we'd have very little in common — but honestly, the parallels were...
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S7 E11 Why Success Still Feels Heavy (And What's Actually Going On)
Grab a coffee and settle in. This week I'm getting into something that's been coming up again and again in client conversations lately — that strange, uncomfortable place where things are going well on paper, but it still feels a bit heavy. A bit uncertain. A bit like one quiet month could tip…
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S7 E10 Different Level, Different Devil: Behind the Scenes of My Mastermind Day
Grab your coffee (or your glass of wine, no judgement here) and pull up a chair — today I'm taking you behind the scenes of my very first mastermind day. I'm sharing the real patterns I'm seeing across established and newer business owners alike, and spoiler alert: the challenges aren't as...
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S7 E9 When You Just Don't Feel Like Showing Up: The Honest BTS of Running a Business
Sit back and settle in because this week I'm doing something a bit different. No frameworks, no audits — just a proper honest, raw, behind-the-scenes look at what's actually been going on in my world. If you've ever felt paralysed opening up your Stories, lost your creative spark, or wondered why...
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S7 E8 From Tea Room Manager to Business Coach: The Real Talk on Pricing, Grief & Rebuilding with Tara Punter
This week I'm joined by the brilliant Tara Punter from The Thriving Business Woman, and we have a proper good old chinwag. Tara went from managing a tea room to becoming a business coach — and it all started with a random conversation and a blog about retraining racehorses. She's a real "say yes...
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S7 E7 The Psychology Behind Why People Buy with CJ from Vibing Social
This week I'm joined by the brilliant CJ from Vibing Social and honestly, this one's a treat. CJ is a Meta ads strategist with a background in psychology who works predominantly with product-based businesses — so if you sell actual physical products, this one's for you! We're diving into why…
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S7 E6 Stop Winging It: Big Picture Planning That Actually Works
Grab your coffee and settle in. Today I'm sharing the exact planning approach that's transformed how I run my business - and how my clients go from constant firefighting to actually having their weekends back. If you're either stuck in endless planning mode or exhausted from constant reaction…
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S7 E5 Depth Isn't a Trend - It's Just Good Business
Grab your coffee because I'm getting real with you today about something that's been labeled as the "big trend" for 2026 - depth. Spoiler alert: depth isn't new, it's just what actually works when you're building a sustainable business. I'm diving into why clients are done with shallow solutions,...
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S7 E4 Why Your 10K Months Don't Actually Mean Sh*t (If You Can't Repeat Them)
Grab your coffee because today we're talking about predictable income. Not chasing bigger goals - knowing what the fuck is coming in each month so you can actually plan and breathe. If you've ever hit a big cash month and then felt sick two weeks later because you have no idea where the next...
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S7 E3 The Truth About Hustle Culture: When Hard Work Works (And When It Doesn't) with Faye Jacobs
Grab your coffee and settle in for this one! I'm sitting down face-to-face with Faye Jacobs - yes, actually across the desk from me, which is a first for Soul Leaders. We're diving into one of the most controversial topics in the coaching world: hustle culture. You've heard me talk about burnout...
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S7 E2 Stop Adding More Shit: The Stop, Keep, Start Framework for 2026
Welcome to Season 7 of Soul Leaders! We're kicking off 2026 with something different - not another bloody goal-setting episode, but a proper strategic framework that'll stop you from burning out by March. Here's what happens every January: You finish your break feeling pumped and alive…
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S7 E1 The Real Client Transformations: What Actually Happened Last Year
Grab your coffee and settle in because today's episode is a bit different. Instead of doing the typical "here's what happened in my business" year-end wrap-up, I'm pulling back the curtain on what actually happened with my clients this year. Real transformations, real numbers, real results. If...
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S6 E52 You're Not Undercharging, You're Over-Accommodating
Grab your coffee and let's talk about something that's probably costing you more than you realize. This isn't another "charge your worth" lecture - this is about the sneaky ways you're still discounting yourself without even realizing it. If you think you've got your pricing sorted, but you're...
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S6 E51 Systems That Scale: How to Save Hundreds of Hours and Make More Money with Sam Whisnant
Join me and my guest expert Sam Whisnant as we dive deep into the world of systems that actually work for coaches and service providers. Sam breaks down the simplicity behind automation, shares her favorite time-saving tools, and reveals how proper systems can bring you more income while giving…
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S6 E50 Stop Taking Responsibility for Your Client's Inaction
Grab your coffee because I'm getting on my soapbox today! This is one of those "someone needs to say this" episodes. If you've been beating yourself up because a client isn't getting results, blaming yourself for their lack of implementation, or taking on responsibility for their choices - this...
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S6 E49 Behind the Curtain: What Really Happens in a Year-Long Mastermind
Grab your coffee for a proper BTS today! I'm pulling back the curtain on my year-long mastermind experience - the wins, the revelations, and why I've decided to leave. This wasn't breath work and sound healing, this was proper business graft with 10 ambitious business owners, good food and great...
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S6 E48 Is Your Business Working for You OR Are You Working for Your Business?
Grab your coffee and settle in for this one! Today I'm diving into something that's been coming up repeatedly with my clients - and maybe you're nodding along too. We're talking about when your business is objectively successful (clients are happy, revenue is good), but you're absolutely…
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S6 E47 The Inner Child Running Your Business (Whether You Know It or Not) with David Linaker
Grab your coffee and join me for this deeply moving conversation with David Linaker - a man who's mastered the art of pivoting without losing his soul. From ordained clergy to celebrant, coach, and author, David shares how he's navigated life's biggest transitions by staying anchored to his core...
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S6 E46 When Your Pricing Changes With Your Mood: The Real Talk About Emotional Pricing
Grab your coffee and settle in because today we're diving into something that comes up constantly with my clients - and if I'm honest, something I've struggled with too. We're talking about pricing that shifts based on how you're feeling that day, and why that's keeping you from building the...
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ABOUT THIS SHOW
Welcome to The Rebellious Leader the business podcast for smart, successful women whose businesses work, but still feel harder than they should. I’m Mills Gray, business coach, strategist and author of The Rebellious Leader. After 18 years in business and transforming over 200+ businesses, I’ve learned that the problem you think you have is very rarely the actual problem and another strategy isn’t always the answer.Every Thursday, we’ll go underneath the obvious stuff: business strategy, sales, leadership, identity, psychology, positioning and the invisible rules shaping how you run your business. Expect real client stories, brilliant guests, behind-the-scenes conversations and plenty of questions that might change how you see your business.Because better questions create better thinking. Better thinking creates better strategy.Formerly the Soul Leaders podcast. Find me on Instagram @mills_gray or at www.cmillsgray.com.
HOSTED BY
Mills Gray, Business Strategist
CATEGORIES
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Frequently Asked Questions
How many episodes does The Rebellious Leader™ have?
The Rebellious Leader™ currently has 225 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Rebellious Leader™ about?
Welcome to The Rebellious Leader the business podcast for smart, successful women whose businesses work, but still feel harder than they should. I’m Mills Gray, business coach, strategist and author of The Rebellious Leader. After 18 years in business and transforming over 200+ businesses, I’ve...
How often does The Rebellious Leader™ release new episodes?
The Rebellious Leader™ publishes regularly with 225 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Rebellious Leader™?
You can listen to The Rebellious Leader™ on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Rebellious Leader™?
The Rebellious Leader™ is created and hosted by Mills Gray, Business Strategist.
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