PODCAST · business
The Regional Experts Show
by Tori Kopke
The Regional Experts Show is a podcast for service-based women building ambitious businesses from regional Australia. I'm your host, Tori Kopke, and I work with you to attract better clients, build offers that aren't tied to more hours, and create a business that works with your life. You don't need a city postcode, a massive local market, or 100,000 followers to build something big. You need the right strategy, a strong point of view, and the confidence to become the expert people think of first. This is The Regional Experts Show.
Episodes
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From hobby to proud business owner, with Emma Bennett
Emma Bennett spent years calling herself a VA, charging by the hour for admin work while quietly doing the job of an operations manager underneath it. Two years into working together, that's completely changed. In this episode, I talk to Emma, from Em & Co Consulting, about the moment "cost"...
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The Growth Strategy You're Probably Sleeping ON
I used to think the next growth strategy was always about going and getting someone new. More leads, more audience, more people booking calls. But in this episode I'm talking about the growth lever most of us leave sitting on the table: the clients I've already got. I share what retention…
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Client Spotlight: Steph Grills
Steph Grills from Rural Data Services was working until midnight, charging by the hour, and had no room to scale. Six months later, nearly 300 people registered for her AI workshop. In this episode, Tori sits down with Steph, a Northern Tablelands NSW business owner and member of The Regional...
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The Reality of Regional Constraints
When Tori went looking for her first business coach, she wasn't hunting for someone who'd lived her exact life. She was hunting for one point of overlap, evidence that this person actually understood what it's like to build ambition around groceries an hour away, school holidays, a farm and a...
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Instant Results in a Regional Business
Ever changed something in your business on a Monday and expected results by Tuesday? You're not alone, and it's costing you more strategies than you realise. In this episode, Tori breaks down her 90-day rule: the timeframe she gives every new offer, funnel or message before she even starts…
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3 Strategies to Go Viral as a Regional Business
In June, I had 1.5 million views across my content. I don't have 500,000 followers, I've got about 10,000. That gap is exactly why I wanted to break this episode down. I resented trial reels for a while before I actually tried them, mostly because I was sick of watching people go viral by…
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Regional Australia Needs More Influential People
After delivering a keynote in Esperance, Tori couldn't stop thinking about one conversation that kept resurfacing: regional Australia doesn't need more influencers—it needs more influential people. In this powerful episode, she unpacks the difference between building influence and chasing...
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The Regional Business Client Funnel: Your lead magnet doesn't need downloads
Everyone tells you to start with a lead magnet. I think that's backwards. In this practical behind-the-scenes episode, Tori unpacks the exact client funnel she'd build if she had to attract 10 paying clients from regional or remote Australia—and it doesn't begin with a PDF, freebie or 47-page...
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BTS: 30 Hours at My Desk in 5 Weeks (Part 2)
This episode is the behind-the-scenes conversation so many people asked for after I shared that I spent just 30 hours at my desk across five weeks. The assumption is usually that less time at your desk means less support for your clients—but that couldn't be further from the truth. In this…
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BTS: 30 Hours at My Desk in 5 Weeks (Part 1)
What would happen to your business if you stepped away from your desk for five weeks? For Tori, the answer was a lot. In this first episode of the 30 Hours at My Desk in 5 Weeks series, Tori takes you behind the scenes of five weeks where she spent less than 30 hours at her desk. There were…
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BTS WITH MY OBM: The Systems That Keep the Business Moving
What does it actually look like to run a growing online business behind the scenes? In the final episode of this Behind the Scenes mini-series, Tori and her OBM Meredith pull back the curtain on the systems, communication, and leadership practices that keep Big Money Strategies running smoothly....
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BTS WITH MY OBM: Who Does What Behind the Scenes?
What does an Online Business Manager actually do? And where does the CEO role stop? In this behind-the-scenes episode, Tori and her OBM Meredith unpack exactly how they work together inside Big Money Strategies, from strategic vision through to day-to-day execution. As businesses grow, there…
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BTS WITH MY OBM: The Systems Behind the Strategy
In this special Behind the Scenes episode, Tori sits down with her OBM (Online Business Manager), Meredith, for an honest conversation about systems, scaling, leadership, and what it really takes to support a business beyond the founder. For years, Tori built Big Money Strategies through a...
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BTS: Bulletproofing my regional business
In this episode we cover: The exciting rebrand currently underway and why it feels like the grown-up version of my business Working with branding specialist Sheridan Burns and photographer Sophie Jane Photography Why we're moving away from Kajabi after five years The shift to ConvertKit,...
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AUTHORITY: The Only Thing Left Is the Decision
This is the final episode of the AUTHORITY season — and it might be the most important one. Because by now, you don't need more strategy. You don't need more information. You don't need another course, checklist, or framework. You need a decision. In this episode, Tori brings the entire season…
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AUTHORITY: What I See Coming — And Why You Need to Move Now
In this episode, Tori zooms out and shares what she's seeing across the market right now — and why this moment matters more than most people realise. With tools, platforms, and trends changing almost weekly, it's easy to feel like you're falling behind or chasing the next thing. But the truth is,...
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AUTHORITY: Stop Explaining Yourself. Start Getting Paid.
If you constantly feel like you have to justify your pricing, explain your services in detail, or prove your credibility in every sales conversation — this episode is for you. Because the problem isn't your confidence. The problem is positioning. In this episode of the Authority season, Tori…
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AUTHORITY: Here's Exactly What I'm Teaching on March 12
In this episode of the AUTHORITY season, Tori pulls back the curtain on exactly what she'll be teaching in her upcoming masterclass: How to Become a Regional Expert and End the Time-for-Money Trap. If you've ever felt like you're doing great work but still having to over-explain your value…
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AUTHORITY: Visibility Without Authority Is Just Noise
Remember when Reels were all dancing, pointing, lip-syncing — and going viral meant you "made it"? It worked. But there was zero substance. In this episode of the Authority season, we're unpacking the difference between visibility and authority — and why optimising for attention instead of trust…
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AUTHORITY: Being Good at What You Do Is the Bare Minimum Now
Being good at what you do? That's the baseline now. In today's market, competence secures loyalty — but it does not secure demand. Your clients aren't choosing between you and the person an hour away anymore. They're choosing between you and the entire internet. In this episode of the Authority...
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AUTHORITY: Being Good at What You Do Is the Bare Minimum Now
The person who looks more authoritative online is often perceived as more competent. Even if they are not. In this episode, I unpack why competence is now the entry requirement, not the advantage. And why regional women, in particular, cannot afford to rely on word of mouth reputation alone. If…
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AUTHORITY: You Don't Become an Authority. You Decide to Be One
Authority isn't a milestone. It's a decision. In this first episode of the Authority season, we unpack what it really means to stop being optional and start leading. Not influencer authority. Not borrowed credibility. Real authority — built on lived experience, clear positioning, strong opinions,...
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NEXT: What Got You Here Won't Get You There
We can hustle, we can muscle, we can get gritty — but at some point, the cracks start to show. In this final episode of NEXT, Tori shares why what got you here isn't what will take you to your next level of business growth. Through honest reflection on the things she's had to close, shift, or...
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NEXT: The Best-Kept Secret Problem
Doing great work isn't the problem — being seen for it is. In this episode of Big Money Strategies, we dive into what it really takes to move from being the best-kept secret to becoming the recognised expert in your space. Tori unpacks why so many women stay stuck in "convincing energy" — waiting...
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NEXT: The Visibility Myth That's Wasting Your Time
If you've ever felt like you're doing all the things — posting more, showing up more, chasing trending hooks — but not seeing real results, this episode is your reset. Tori breaks down the visibility myths that keep established women in business stuck on the hamster wheel of performance-based...
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NEXT: The Trap of Selling Time
If your income stops when you stop working, you're trapped in the time-for-money cycle — and it's keeping you from real growth. In this episode of Next, we explore how selling time caps your earning potential, fuels burnout, and turns your business into a job you want to escape. We'll unpack why...
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NEXT: The $100k Ceiling You Keep Bumping Into
If you've ever felt like you keep hitting the same income ceiling — stuck between $5k and $9k months, working harder but not seeing bigger results — you're not alone. In this episode of Next, we're unpacking the invisible $100k ceiling that so many established regional businesswomen bump into…
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NEXT: Busy, Booked, and Broke
If your calendar's packed but your profit isn't growing, this episode of Big Money Strategies is going to hit home. So many regional women are hustling harder than ever — booked out, busy, showing up online — but still not seeing the income they deserve. In the first episode of the Next series,...
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KNOWN: Becoming The Expert You Already Are
You already have the expertise. You already have the skills. The only thing holding you back from leadership is waiting for some arbitrary milestone, more followers, or another qualification to "prove" you're ready. In this final episode of the Known series on Big Money Strategies, we talk about...
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KNOWN: What I See Coming for Regional Leaders
The next few years are going to reward those of us who are visible, decisive, and willing to claim space in industries that have overlooked regional leaders for too long. In this episode of Big Money Strategies, we dive into the predictions and opportunities shaping the future of regional...
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KNOWN: How I'm Designing a Business That Supports Visibility (Without Burnout)
Visibility without capacity leads us straight into stress, missed opportunities, and that exhausting feast-or-famine cycle. In this episode of Big Money Strategies, we explore how to design our businesses to support visibility without burning out — so we can show up consistently, grow with ease,...
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KNOWN: From Invisible to In Demand — What Changes When You're KNOWN
She shares the ripple effects of visibility and what it looks like to step fully into demand. From easier sales and elevated networks to controlling your client load and building a brand that's no longer interchangeable — this is what happens when your thought leadership and visibility finally...
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KNOWN: Behind the Masterclass: What I'm Teaching, Why It Matters, What's Next
In this behind-the-scenes episode, Tori unpacks the strategic thinking behind her latest masterclass and the evolution from The Power Project to The Regional Experts. If you've ever wondered how to turn thought leadership into real business growth — without burning everything down — this one's…
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KNOWN: What Makes an Expert Actually Stand Out
The two cornerstones every regional woman in business needs to go from hidden gem to go-to authority. Being brilliant at what you do isn't enough if no one knows about it. In this episode of Big Money Energy, Tori unpacks what it really takes to become known as an expert — and why simply "doing...
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KNOWN: Why No One Knows You're the Best (Yet)
You can be the best in your field… but if no one knows, you'll keep getting overlooked. In this episode of the Known series, I'm digging into the visibility gap—why so many brilliant, seasoned experts remain invisible in their industry and how to start shifting into thought leadership with...
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KNOWN: You're Already the Expert — It's Time to Act Like It
If you're doing world-class work behind the scenes but feel like you're playing small publicly, this episode is your permission slip to step out of the shadows and claim your space as a leader. Tori shares practical strategies for shifting from "quiet achiever" to obvious choice in your industry…
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UNFILTERED: I Don't Sell Like I Used To — And My Clients Don't Buy the Same Either
The way we sell has changed—and so has the way our clients buy. In this honest wrap-up to the Unfiltered series, Tori breaks down why urgency, countdown timers, and "move fast" tactics just don't cut it in 2025's market. Instead, today's buyers crave depth, clarity, and trust—and they're taking...
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UNFILTERED: I'm Not Marketing the Same Way I Did Last Year
The rules of marketing have changed—and if you're still using last year's playbook, your results might be showing it. In this episode, Tori gets real about what's no longer working, what's actually moving the needle in 2025, and why connection and nuance will outpace volume every single time....
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UNFILTERED: Trust Is the New Lead Magnet
Trust is no longer optional - it's the currency your rural business needs to thrive in 2025's "trust recession." In this episode, Tori unpacks why traditional lead magnets and hype tactics have stopped working, and what it really takes to connect, nurture, and convert discerning buyers in today's...
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UNFILTERED: How I'm Making Decisions in a Noisy Market
Feeling overwhelmed by too many "shoulds," shiny tactics, and digital noise? You're not alone—and you're definitely not behind. In this raw, practical episode, Tori shares her real-time decision-making filter for leading (and staying sane) in a market designed to distract. Inside, you'll learn…
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UNFILTERED: How Is That Word of the Year Going?
What does leadership really look like when you're building a business from the bush—and how do you keep your "word of the year" alive when life gets loud? In this unfiltered, mid-year reset, Tori shares why she's tossing "nice" to the side and stepping into her role as a true industry leader....
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UNFILTERED INTRO: The Podcast is Changing. BTS the strategy breakdown.
After nearly 300 episodes, I'm sharing a raw and honest behind-the-scenes look at why I'm evolving the podcast format—and what it means for you. In this kickoff to the Unfiltered season of the Big Money Strategies podcast, I'm pulling back the curtain on why weekly and even fortnightly episodes...
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Mid-Year Check-In: Reflect, Reassess & Refocus for Growth
We're halfway through the year—and that makes it the perfect time to reflect, reassess, and refocus. In this episode, I take you behind the scenes of my mid-year business review. I'll walk you through how I evaluate what's working, what's not, and the intentional decisions I make to course…
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The 2 Traits Behind Fast Business Growth
In this short but powerful episode, I'm diving into the two key traits I see in every fast-growing client I work with: commitment and leadership. These aren't secret strategies or shiny tactics — they're simple but powerful mindset shifts that can unlock massive growth in your business. I talk...
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Scaling Beyond $5K Months: The 3-Step Roadmap for Sustainable Growth
In this episode of the Big Money Strategies podcast, I'm diving into what it really takes to scale your business beyond $5K months. If you're consistently fully booked but still stuck in hustle mode, this is your invitation to shift. I'm sharing a three-step roadmap to help you move from...
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Behind the Scenes: Running a Business from the Chaos
In this episode of Big Money Strategies, I'm taking you behind the scenes for a real, unfiltered look at what a typical day looks like running a business from our family farm in rural WA. Spoiler: it involves a lack of water, a toddler on the roof, and still serving clients at a high level. From...
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From Small Town to Big Business: Ditching the Limits of Local Thinking
In this episode of the Big Money Strategies Podcast, I'm diving deep into one of the most important mindset shifts I've made in business: letting go of small town thinking and expanding beyond my postcode. I built a multi-six figure business from a tiny Wheatbelt town with just 825 people...
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How I Run a Multi-Six Figure Business in 14 Hours a Week
In this episode of the Big Money Strategies Podcast, I'm pulling back the curtain on how I run a multi-six figure business in just 14 hours a week—while raising kids and living on our family farm in rural Western Australia. Spoiler: it's not about hustle, it's about being intentional. I break…
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BTS: What's Working for Regional Businesses Right Now
n this episode of the Big Money Strategies Podcast, I'm giving you a behind-the-scenes look at what's actually working for rural and regional businesses. We're cutting through the noise and ditching the unrealistic advice for strategies that are practical, proven, and effective—no fluff, just...
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Signs you need to shift something in your business
Today, we're talking about business growth and transformation. If you've ever felt stuck trading time for money or overwhelmed by conflicting advice while trying to grow on your own, this episode is for you. We'll discuss the signs that it might be time to shift your strategy and how finding the...
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ABOUT THIS SHOW
The Regional Experts Show is a podcast for service-based women building ambitious businesses from regional Australia. I'm your host, Tori Kopke, and I work with you to attract better clients, build offers that aren't tied to more hours, and create a business that works with your life.
You don't need a city postcode, a massive local market, or 100,000 followers to build something big. You need the right strategy, a strong point of view, and the confidence to become the expert people think of first.
This is The Regional Experts Show.
HOSTED BY
Tori Kopke
CATEGORIES
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Frequently Asked Questions
How many episodes does The Regional Experts Show have?
The Regional Experts Show currently has 281 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Regional Experts Show about?
The Regional Experts Show is a podcast for service-based women building ambitious businesses from regional Australia. I'm your host, Tori Kopke, and I work with you to attract better clients, build offers that aren't tied to more hours, and create a business that works with your life. You don't...
How often does The Regional Experts Show release new episodes?
The Regional Experts Show publishes regularly with 281 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Regional Experts Show?
You can listen to The Regional Experts Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Regional Experts Show?
The Regional Experts Show is created and hosted by Tori Kopke.
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