The Re:Growth Podcast

Episodes

1. 13

   The Evolution of Content Strategy with Kevan Lee of Buffer

   Content marketing is Buffer’s main channel for branding and lead generation. Today, we’re talking to Kevan Lee, who joined Buffer as a content writer and is now its VP of marketing. He shares how Buffer’s content strategy has evolved over the last five years, how editorial and conversion teams…

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   Mar 19, 2019

   30m
2. 12

   Using Content for Demand Generation with Sara Yin of Intercom

   Intercom’s content inspires envy from the savviest of marketers. Today, we’re going behind the scenes at Intercom with Senior Editor Sara Yin. She shares how her team gets subject matter experts (yes, including developers) to contribute to the blog, how content fits within the larger marketing...

   Mar 12, 2019

   24m
3. 11

   Serving Up The Right Content At The Right Time

   Brandi Smith is the VP of Demand Generation and Marketing at Uberflip. She sits down with us to talk about how the company pushes customers through its content funnel, and how they use their tools to target different personas with unique content. But, the journey doesn’t end there. At Uberflip,...

   Mar 5, 2019

   29m
4. 10

   Creating Content Distribution Strategies for Growth with Benji Hyam of Grow and Convert

   Content can’t be successful if no one sees it, but that’s getting harder nowadays with diminishing organic reach on platforms. Today, we’re talking to Benji Hyam about the reckoning that’s happening in content promotion and how marketers can adapt by leaning into paid channels and SEO.

   Feb 26, 2019

   35m
5. 9

   Mastering the Fundamentals of Content Marketing with Louis Grenier of Hotjar

   Hotjar launched an ambitious, brand new podcast… only to put it on pause a few months later. Today, we’re chatting with Louis Grenier, Hotjar’s content marketing lead, to talk about what went wrong and how they’re transforming lessons learned into user growth strategies. Listen for a refreshing,...

   Feb 20, 2019

   38m
6. 8

   Aligning Organic and Paid for More Impactful Content with Ashley Kemper of Asana

   Most companies split out marketing into the organic side and the acquisition side. At Asana, they’re breaking down that barrier for more explosive growth. On this episode, Ashley Kemper explains how she’s leading the merging of the two teams, what impact it has had so far, and how content…

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   Feb 12, 2019

   28m
7. 7

   Everything We Did Wrong When We Launched a Podcast

   Season 1 of Re:Growth is packed with marketing knowledge, but it also taught us a lot on the production and launch side of things. Looking back, there’s a lot of things our team did well, did terribly, and will never, ever do again.

   Oct 1, 2018

   34m
8. 6

   Investing in Audience Research with Sam Mallikarjunan of HubSpot

   It’s no secret that growth starts by understanding your audience, but what does that mean in practical terms? To find out, we talked to Sam Mallikarjunan, who has managed marketing teams across HubSpot for more than seven years. Listen to learn how his team shot past competitors by creating...

   Jul 3, 2018

   29m
9. 5

   Marketing Lovable Products with Jordan Woods of FullStory

   As a product marketer, Jordan Woods helps users find, understand, and use FullStory so they can create better digital experiences. In this episode, he shares actionable advice for navigating constant pushback on product updates, creating better landing pages (it’s not the usual stuff), and…

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   Jul 3, 2018

   30m
10. 4

    Using B2C Tactics for B2B Growth with Holly Chen of Slack

    Holly Chen is the brain behind brand awareness and user acquisition campaigns at Slack. Listen to learn when and how to invest in brand marketing, which B2C tactics helped Slack shoot past their B2B competitors, and the value of investing in uncharted channels.

    Jul 3, 2018

    24m
11. 3

    Creating Wild, Predictable Growth with Jackie Davis of HelloSign

    Jackie Davis has architected digital marketing campaigns for some of B2B tech’s biggest names. Now, she’s sharing all of her best tips. Listen to learn how to scale up digital marketing from scratch, get internal buy-in for less traditional channels, and prep marketing campaigns for anticipated...

    Jul 3, 2018

    27m
12. 2

    Leading Amazing Marketing Teams with Melissa Romig of MOO

    Melissa Romig spent 16 years at agencies before joining MOO as its digital marketing director for North America. In this episode, Melissa shares her best tips on empowering and building up marketing teams, navigating the uncommon space of B2B ecommerce, and the value that branding campaigns bring...

    Jul 3, 2018

    29m
13. 1

    Leveraging Brand to Fuel Growth with Dave Gerhardt of Drift

    What would you do if you had 7,000 rivals competing for your audience’s attention and budget? Dave Gerhardt, Drift’s VP of marketing, focused on building a magnetic brand—and it worked. In this episode, Dave dives into how brand lays the foundation for growth, how Drift communicates brand on...

    Jul 3, 2018

    31m