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The Relentless CEO w/Adam Kifer

by Adam Kifer

Adam Kifer is a well-known marketing and business expert in the membership business space because of his ability to generate amazing results for fitness and martial arts studios. He is the owner of Relentless Media Agency, Impakt Mastermind, and MUV Martial Arts.In this show, Adam deconstructs the martial industry and takes the best lessons, tactics, and strategies for you to implement into your martial arts school today.

From the show's RSS feed, refreshed Feb 2, 2026. Source feed.

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Episodes

  1. #100 - 100 EPISODES LATER! We Survived 100 Episodes! Here's EVERYTHING We Learned!

    100 Episodes Strong – THANK YOU! 🙌🎉 We’ve officially hit 100 episodes of the Relentless CEO Podcast, and it’s all because of YOU—our incredible listeners and supporters. Whether you've been with us since the beginning or just joined, we appreciate you for being part of this journey. This…

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  2. #99 - He Survived the Unthinkable… Here’s What Happened! w/Brian Bogert

    Get ready for one of the most powerful episodes yet! In this conversation, Adam sits down with Brian Bogert—speaker, coach, and resilience expert—who shares his incredible journey from surviving a traumatic childhood injury to becoming a force for personal growth and leadership. Brian dives deep...

  3. #98 - Martial Arts Business SECRETS You Need to Know w/Jennifer Waters

    In this episode of The Relentless CEO Podcast, Adam Kifer sits down with Jennifer Waters, co-founder of Seven Figure Dojo, to uncover the strategies that separate high-performing martial arts schools from those struggling to keep up. Jennifer shares her journey from running a struggling school…

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  4. #97 - How Top School Owners Build Thriving Martial Arts Businesses w/Jordan & Felipa Pallen

    In this episode of the Relentless CEO Podcast, Adam sits down with Jordan and Felipa Pallen to break down what it really takes to run a thriving martial arts school—without burning out. They’re sharing the hard-earned lessons from scaling their school to consistent six-figure months, balancing...

  5. #96 - The Secret to Building Retention & Impact in Martial Arts Schools w/Nicole Stratychuk & Josh Dumoulin

    What’s the real secret to building a thriving martial arts school? It’s not just about marketing or having the best techniques—it’s about relationships. In this episode, Adam sits down with Nicole Stratychuk and Josh Dumoulin, a powerhouse husband-and-wife duo, to dive deep into how fostering...

  6. #95 - Changing Lives Through Martial Arts and Leadership w/Allen & Naomy De Peña

    Kicking Off the New Year with Next-Level Leadership!! In Episode 95, Adam Kifer sits down with Allen and Naomy De Peña to start the year strong with a fresh perspective on leadership, growth, and impact in the martial arts industry. From crafting career paths for their team to launching…

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  7. #94 - How to Outgrow Your Competition Organically w/Matthew Brenner

    Real Talk with Matthew Brenner This one’s packed. Matthew Brenner joins Adam to break down real strategies that are working RIGHT NOW—from using AI to streamline your business to tackling market trends like the rise of jiu-jitsu. They dive into building nonprofits, saving on credit card fees, and...

  8. #93 - Mr. Beast’s Top Secret Document & What We Learned From It

    🔥 Want to get your hands on MrBeast's "Top Secret" playbook for success? In Episode 93 of the Relentless CEO Podcast, Adam Kifer dives into the “How to Succeed in MrBeast Production” doc (yep, it's online, but it’s still packed with secrets). Mr. Beast Document From hitting a 90% close rate in...

  9. #92 - Monster Mornings: Setting Up a Successful Day

    In Episode 92 of the Relentless CEO Podcast, Adam Kifer lays it all out—his exact morning routine, time-blocking hacks, and how he stays sharp and on point every single day. He dives into the discipline behind waking up at 4:30 AM and how you can use these strategies to maximize your own...

  10. #91 - Building a Storytelling Powerhouse: Brady Edwards’ Guide to Dominating YouTube

    In Episode 91 of the Relentless CEO Podcast, Adam Kifer sits down with Brady Edwards, former Video Director for MrBeast and current CEO of The Biggest Agency. They dive into the art of storytelling, why your first few seconds on YouTube are make-or-break, and how to navigate the fast-paced world…

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  11. #90 - Tech, Trends, and Transformation: Explosive Growth Strategies for Your Martial Arts School w/Tu Le

    In Episode 90 of the Relentless CEO Podcast, Adam Kifer talks with martial arts innovator Tu Le about what it takes to run a successful and profitable martial arts school. Known for his groundbreaking approach, Tu shares how leveraging technology can boost efficiency and streamline operations,...

  12. #89 - Reel Reaction Time: Martial Arts and Motivations

    Buckle up for Episode #89 of the Relentless CEO Podcast—our third Reel Reaction extravaganza! Join Adam Kifer as he dives into the riveting world of mentorship, resilience, and leadership. This episode isn't just about listening; it's about reacting and extracting golden nuggets of business…

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  13. #88 - The TikTok Martial Artist: Leveraging TikTok for Business Growth w/Matt Stait

    Tune in to Episode #88 of the Relentless CEO Podcast as Adam Kifer sits down with TikTok dynamo Matt Stait! Discover the viral secrets and strategic insights behind Matt's TikTok triumphs. From crafting engaging content to building a loyal following, they dive into what it takes to captivate and...

  14. 87 - The Fighters Mindset with UFC Striking Coach, Randy Steinke

    Tune into Episode #87 of the Relentless CEO Podcast, featuring special guest Randy Steinke, renowned MMA coach and former fighter. Adam Kifer delves into the demanding world of martial arts training, sharing essential strategies for sparring, conditioning, and mental toughness that are crucial…

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  15. 86 - Top 10 Reasons Why Martial Arts Schools Go Out of Business

    🎙️ Join Adam Kifer on Episode #86 of the Relentless CEO Podcast for an unfiltered look at the nuts and bolts of martial arts business success. From the pitfalls that could sink a martial arts school to cultivating a culture of excellence, Adam digs deep into what makes or breaks success in the...

  16. #85 - Self-Assessment: Becoming the Best Version of You

    Tune into Episode #85 of the Relentless CEO Podcast where Adam Kifer explores the art of self-assessment and consistency across various facets of life. Discover how Adam balances spiritual practices, business obligations, and family commitments while sharing tools and strategies that can...

  17. #84 - The Origin Story

    🎙️ Episode 84 of the Relentless CEO Podcast unveils a profound journey into the life of Adam Kifer, tracing his evolution from a martial arts instructor to a visionary entrepreneur. Explore the challenges and triumphs that have shaped his career, from the early days teaching martial arts to...

  18. #83 - Traditionalists, Beware! The Art of Adaption In The Martial Arts Industry w/Matthew Brenner

    Tune into Episode #83 of the Relentless CEO Podcast where Adam Kifer joins Matthew Brenner on the Black Belt Business podcast to discuss the crucial art of adaptation in the martial arts industry. From traditional practices to modern dynamics, they delve into how evolving your curriculum can lead...

  19. #82 - My Advice to 20 Year-Old Me

    In this episode of the Relentless CEO Podcast, Adam Kifer shares invaluable lessons on self-improvement and financial success. By prioritizing personal growth, avoiding blind trust, and focusing on controllable aspects, Kifer emphasizes the importance of self-worth beyond external factors. His...

  20. Setting the Record Straight

    In recent months, Adam Kifer's life has been profoundly affected by a damaging article from AZ Republic reporter Robert Anglen, based on claims from his former executive assistant, Ashley Reynolds. This article has unleashed severe repercussions for Adam and his loved ones. In this crucial…

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  21. #81 - Essential Books for Every Business Leader

    New on the Relentless CEO Podcast! Join Adam Kifer as he explores essential reads for every business leader. Discover transformative books like "Profiles of Power and Success" that illustrate Walt Disney's resilience and "Buy Back Your Time" for mastering time management. Each book is packed with...

  22. #80 - Prioritizing Home Life in the Hustle Culture

    This week on Episode 80, Adam Kifer tackles the challenge of integrating work and personal life, particularly for entrepreneurial couples. Learn how to enhance communication, clearly define business roles, and handle conflicts with grace. We also explore the art of prioritizing time to enrich…

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  23. #79 - Member Retention Secrets

    In the latest Relentless CEO Podcast episode, Adam Kifer dives deep into the heart of retention strategies for the martial arts and fitness industry. From the art of making your referral programs unmissable to revolutionizing how you communicate both internally with your team and externally with...

  24. #78 - Strengthening Teams with Culture and Systems w/Jhana Li

    On the latest Relentless CEO Podcast, we’re zeroing in on the secret sauce behind startup success with the dynamic Jhana Li. It's all about sparking that intrinsic motivation, from autonomy to mastery, and steering your team towards shared goals. We're unpacking how to mold employee growth,...

  25. #77 - Return of the Relentless CEO Podcast

    Join us for Episode 77 of the Relentless CEO Podcast, where Adam Kifer unleashes powerful truths about transforming your martial arts school. Dive deep into why paid trials outperform free ones, learn strategies to drastically reduce attrition, and discover how to make your martial arts…

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  26. #76 - Revamping Class Structure: Building the Modern Martial Arts Athlete w/Jadi Tention

    In the latest episode of the Relentless CEO Podcast, Adam Kifer delves into revolutionizing martial arts training with a focus on preparing students for the real world. He challenges traditional approaches, advocating for training that mirrors actual combat scenarios and stresses the importance…

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  27. #75 - Why You Should Want a McDojo

    In the latest episode of the Relentless CEO Podcast, Adam Kifer takes a deep dive into how martial arts schools can learn from the marketing mastery of McDonald's to elevate their brand presence and connect with their target audience. From the importance of visual cues and digital strategies to…

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  28. #74 - Disrupting the Fitness World w/Cowboy Ryan from ABC's Shark Tank

    Episode 74 of the Relentless CEO Podcast takes you on a thrilling ride with Cowboy Ryan, a fitness maverick and Shark Tank standout. Explore Ryan's unique approach to fitness franchising, where cowboy culture meets gym innovation. Uncover their shared insights on creating a standout fitness brand...

  29. #73 - Ogilvy on Martial Arts

    In Episode 73 of the Relentless CEO Podcast, Adam Kifer explores the remarkable journey of David Ogilvy, from his humble beginnings to becoming a titan of advertising. He delves into how Ogilvy's groundbreaking marketing strategies, emphasizing integrity and honesty, still resonate in today's...

  30. #71 - Rotating Curriculum 2.0: The Evolution of Martial Arts Curriculum

    In Episode 71 of the Relentless CEO Podcast, Adam Kifer challenges traditional martial arts training with his fresh take on seasonal curriculum design. He emphasizes enhancing student engagement and mastery through innovative teaching methods, moving beyond conventional belt-based structures....

  31. #70 - 2024 Profit Playbook: Targeting a 20% Revenue Increase

    Dive into Episode 70 of the Relentless CEO Podcast for an enlightening journey with Adam Kifer, where he unveils the keys to masterful financial growth and disciplined business management. Unpack the secrets behind net billing as a game-changer in revenue strategy, and discover how shifting from...

  32. #69 - Adam's Out, Kelly's In! The Kelly Murray Takeover's Here!

    In Episode 69 of the Relentless CEO Podcast, Kelly Murray takes over for a Christmas special, providing a fresh perspective on team efficiency and the integration of Generation Z in the workplace. This episode dives into the use of positional time blocks to enhance productivity, addresses the...

  33. #68 - More Answers, More Insights: Relentless CEO Q&A Part 2!!

    Continuing the insightful journey, in this follow-up to the last Q&A special, Episode 68 of the Relentless CEO Podcast offers more expert advice for martial arts business owners. Adam Kifer continues the conversation with advanced insights on class sales, employee training, financial management,...

  34. #67 - The Relentless CEO Q&A Special!!

    In the latest Relentless CEO Podcast, Episode 67, Adam Kifer tackles a range of vital topics in a Q&A session, offering deep insights into martial arts business management. He covers continuous learning, smart financial practices, operational advice for martial arts classes, and the innovative…

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  35. #66 - Embrace Your Awesome: A New Book to Help Studio Owners Teach Personal Development to Kids w/John Geyston

    In Episode 66 of the Relentless CEO Podcast, Adam Kifer welcomes John Geyston, a martial artist, school owner, and inspiring author. John shares how his challenging childhood inspired him to write a book aimed at positively influencing children. The episode delves into the book's role in…

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  36. #65 - Building Strong Culture and Effective Teams w/ Cameron Herold

    In Episode 65 of the Relentless CEO Podcast, Adam Kifer engages in an insightful conversation with Cameron Herold, the author of 'Second in Command.' They delve into transformative leadership strategies and the significance of strategic planning in business. The episode highlights the creation of…

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  37. #64 - Developing Elite Athletes in the Martial Arts World w/ Ross Levine

    This Thanksgiving, as we give thanks for our blessings, let's also enrich our minds. Episode 64 of the Relentless CEO Podcast is here, featuring insights from martial arts world champion Ross Levine. As we enjoy this holiday of gratitude, dive into the mastery of martial arts, exploring the...

  38. #63 - Reel Reactions 2: Consultants, Motivation, and Bullshido, Oh my!

    Episode 63 is all about Adam's raw reactions and powerful insights! Watch as he dissects trending Reels, stressing the essence of humility, ditching the need for validation, and redefining martial arts. This isn't just an episode; it's a call to action. Ready to see relentlessness in action? Dive...

  39. #62 - Microwave Martial Arts: How Schools Are Unknowingly Killing Quality to Shortcut Success w/ Jadi Tention & Jonathan Frank

    Join the insightful discussion as Adam Kifer and his guests delve into the pressing topic of low standards in martial arts training. This episode sheds light on the dangers of outdated approaches, shallow learning, and the repercussions of relying solely on YouTube-based instruction. The…

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  40. #61 - Breaking Stereotypes: Rethinking Women's Self-Defense Training in Martial Arts w/ Anne Kirk

    Episode 61 of the Relentless CEO Podcast tackles the pressing issues in women's self-defense teaching. Too often, the industry leans on spectacle over genuine safety. With insights on situational awareness, Anne's transformative approach, and the move toward authentic confidence-building, we're...

  41. #60 - Inside the Membership Marketing Playbook: Crafting a Unique Brand, Franchise Growth, and Gamifying Success w/ Jeff Sherman

    On Episode 60 of the Relentless CEO Podcast, dive deep with fitness marketing maestro, Jeff Sherman. Together with host Adam Kifer, they unpack the alchemy of innovative strategies from the world of Move Martial Arts, automation's magic touch to lead nurturing, and the ever-evolving world of...

  42. #59 - The CEO Blueprint: The Transition from Small Business Owner to CEO Mindset

    The Relentless CEO Podcast Episode 59 is your guide to adopting a true CEO mindset. We explore the transformation from just running a business to leading with vision, passion, and strategy. Understand the role of emotional intelligence, learn from past financial missteps, and chart a clear path…

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  43. #57 - Going Beyond the Belt w/ Jason Wilson

    Adam Kifer just dropped some major truth bombs in Episode 57 of the Relentless CEO Podcast. He and Jason Wilson dive into why martial arts is about more than just fighting—it's about character, emotional intelligence, and mental health. If you're an instructor, this is a masterclass in taking…

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  44. #58 - The Sunk Cost Fallacy: The Plague of Martial Arts w/ Jadi Tention

    Episode 58 of the Relentless CEO Podcast is set to redefine martial arts. We unpack the importance of recognizing strengths and weaknesses and push the boundaries of traditional teachings. Jadi Tention brings a unique take on the sunk cost fallacy, and, find out how 'Dancing with the Stars' ties...

  45. #56 - Mastering the Uncomfortable: Unseen Benefits of AI

    Tune in to the latest episode of the Relentless CEO Podcast with Adam Kifer, where the worlds of Martial Arts and AI collide. Learn the essentials of training Chat GPT and gain insights into how AI can drive your business to the next level.

  46. #55 - Stand Out from the Crowd: How to Define and Market Your Martial Arts School's USP

    Want to craft a USP that echoes? Episode 55 is not just another episode; it's a revolution! With Adam Kifer, redefine what it means to have a martial arts USP. Dive in and emerge extraordinary! 🥋🔥⚡

  47. #54 - Building a Legacy: From Grit to Greatness

    Discover the transformative journey from homelessness to helming a 7-figure empire. In this video, Adam unravels the pivotal moments, mindset shifts, and invaluable lessons that reshaped his destiny. Delve deep into the significance of cherishing your inner circle, combating limiting beliefs, and...

  48. #53 - Balancing Business and Family: Prioritizing Happiness and Financial Stability

    In this episode of the Relentless CEO Podcast, Adam Kifer delves deep into his transformative journey from financial struggles to realizing the true essence of success. Adam underscores that genuine achievement is not just about hard work but also involves strategy, accountability, and a…

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  49. #52 - Training vs. Teaching: Developing a Strong and Engaged Team

    In this episode of the Relentless CEO Podcast, Adam shares valuable team-building strategies for entrepreneurs. He highlights the importance of effective hiring practices, continuous mentoring, streamlined communication, comprehensive training, and the development of empathy for team members.…

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  50. #51 - Defying Expectations: The 'I Don't Give a F**k' Mentality for Empowered Living

    In this episode of the Relentless CEO podcast, host Adam Kuer explores the relationship between happiness and power. Contrary to common misconceptions about power, Adam explains how it refers to the control we have over our own lives and various aspects such as health, growth, and relationships.…

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About this show

Adam Kifer is a well-known marketing and business expert in the membership business space because of his ability to generate amazing results for fitness and martial arts studios. He is the owner of Relentless Media Agency, Impakt Mastermind, and MUV Martial Arts.In this show, Adam deconstructs the martial industry and takes the best lessons, tactics, and strategies for you to implement into your martial arts school today.

Hosted by

Adam Kifer

Frequently asked questions

How many episodes does The Relentless CEO w/Adam Kifer have?

The Relentless CEO w/Adam Kifer has 94 episodes on PodParley. The most recent episode was published on February 20, 2025.

What is The Relentless CEO w/Adam Kifer about?

Adam Kifer is a well-known marketing and business expert in the membership business space because of his ability to generate amazing results for fitness and martial arts studios. He is the owner of Relentless Media Agency, Impakt Mastermind, and MUV Martial Arts.In this show, Adam deconstructs the...

How often does The Relentless CEO w/Adam Kifer release new episodes?

The Relentless CEO w/Adam Kifer publishes every two weeks, based on its 94 episodes since December 2020.

Who hosts The Relentless CEO w/Adam Kifer?

The Relentless CEO w/Adam Kifer is created and hosted by Adam Kifer.
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