The Renegade Marketer with Oludami

In this episode I share a problem I’m facing with the loans campaign I launched over a week ago. It’s an unfortunate problem, but it poses an opportunity for anyone willing to grab it!

In this episode I gave updates about the loans ads I restarted yesterday. And I also discuss ad creatives — images and videos. How I think about them, how I plan them, how I use them, etc.

Here I broke down how I created and structured the ads I launched for my loans client on Meta platforms (Instagram, Facebook, etc). I talk about audiences, creatives, copy, testing and overall structure. I assure you it’s a good listen! 😁

Yayyy…I’m excited!!! I launched an ad campaign (Meta) for the Loans company and despite the many challenges and hiccups, the campaign is showing potential 🕺🏾 Listen now to hear about it all!!

In this episode I discuss what we’ve done so far for the lottery brand — on our way to N100m!

Here I reveal the strategy I’ll be using for the second brand, a loans/credit company, in order to hit the 100m goal.

Here I talk about the strategy I plan to use to get these clients to N100m by May. But because of time I’m able to focus on just one of the clients. Listen to know the strategy I’ll be using to generate sales and revenue for my lottery client.

I had another topic planned for this episode, but as I started recording, something else came to my mind and I decided to talk about it. The main question is: how do you reconcile the need to focus on one project at a time and the need to make money from other sources because you can’t touch the money from the new project?! I shared my thoughts on this question in this episode.

In this episode I share my plans to launch our brand and products using an abandoned email list from my old skincare brand.

In this episode I finally share the story of the new brand I’m launching!

In this episode I basically announce that I’m back!!! I talked about the failure of the project I was documenting earlier in the year and what I plan to do next. I hope you enjoy it!

In this episode I gave an update on what I’m working on and what I’m doing to find that glimmer of hope I need so badly right now!

The essence of testing and optimizing is to let the market lead you to success — to let the market help you build out your campaign over time. I talked about this in today’s episode, as I gave updates on my project.

In this episode I give update on the state of things with my launch. I translated the data I’ve collected into a story and then decided my next steps. Very informed next steps!

I finally launched and my ad was approved earlier today. It’s too early to start looking at the stats, but I shared some things I’ve noticed. I also discussed how I approach monitoring my data and determining when to do fixes. I hope you enjoy this episode.

It’s launch-o’clock. Yayyyy!! 🕺🏾 In this launch-day (hopefully) episode, I talk about the type of content I use at the top of my funnel to attract my dream clients/customers into my world. Enjoy! Btw, I meant *5th March 2023 (not January) 🤦🏾‍♂️😅

Honestly, some things are not worth the money we try to save on them. Tech has been my major bane in this project. Today should’ve been the day I hold my event but I haven’t even launched! 😞

In this episode I talk about my MarTech stack and how they are helping me achieve my goals. Don’t know what MarTech means? Listen to find out.

“Guard your heart/mind with all diligence!” That’s great advice. Be careful who you discuss your business with. The worst thing that can happen to you as a business owner in pursuit of success is for your mindset to take some beating. I share my story in this episode!

We all know that an irresistible offer is one vital element of a successful campaign, but what really makes an irresistible offer? In this episode I run you through my offer and I’m wondering whether it’s irresistible or is an overkill.

What is the best way to validate your offer? What type of audience works best for validating offers: cold or warm? In this episode I answer these questions based on my real-life experiences. Enjoy!

In this episode, I share the latest update on what I’m working on — hey we are close to launching! 🚀🕺🏾 But I also dropped some nuggets, especially how I’ve attracted my ideal audience in droves in the past — the same way I’m planning to use this time around. It works every time!

In this episode I gave updates on what’s happening and what I’m working on. The highlight is that I’m working on a project that teaches business owners how to use the Content Selling System to grow their business. Guess the system I’m using to sell this project? 😃

In this episode I discuss the reasons I’m publishing daily, why I chose podcasting as my mode of publishing, and how I’m able to be consistent. I hope you enjoy it — and maybe learn one or two things.

In this episode, I talk about a concept I’ve been working on and trying to develop — and own!! — The Content Selling System. Even though I did this sleepy, there are some good takeaways 🌝

Sorry I missed a few days; traveled to Lagos for a family function and had too many people around me. Got back home and was too tired to record an episode. But in today’s episode, I discussed something that became an argument between me and someone else over email subject lines. Should it be all caps or small letters? I aired my opinion in this episode. Let me know what you think: mention me @TheOludami on Twitter.

Yayyy…I finally finished writing the first draft of my sales letter! 🕺🏾 I however also shared in this episode the three core elements of sales (closing) and how structuring your sales around them helps you to close more sales!

It’s ironical that I talked about friction vs challenges in the last episode. Well, I’m being tested currently. It’s painful, it’s annoying…but I’m trying to stay positive through it all!! It’s what I signed up for; no backing down!

If you’re trying to make hard business decisions, here is a proven shortcut to help you decide rightly!

I don’t care what your marketing questions are, I answered them all in this episode, of course using a personal story as usual!

It was quite a long journey, but I’m grateful that I finically found myself. Better late than never, yea? Listen to this episode to learn exactly how I found myself, what led to it, what I found myself to be, etc. And I’d appreciate your feedback; mention me on Twitter @TheOludami

This is probably the worst time anyone could start a podcast. But here I am, starting one. In this totally unplanned episode that was supposed to be me testing Anchor but here I am publishing it, I go into my “why”. Why I decided to start a podcast, what my goals are for podcasting, and so on. In the next episode, I’ll introduce myself better so you can meet me formally :)