PODCAST · business
The Retail Influencer
by 20/CENT Retail
The retail influencer lets you discover different innovative concepts, the leading industry events, and explores some of the latest trends shaping the retail industry today, and tomorrow. By 20/CENT Retail www.20CENTRETAIL.com (http://www.20centretail.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
Episodes
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AI can make retail more relevant, but it can also destroy trust remarkably quickly
That was one of the key takeaways from my conversation with Michèle Boockoff-Bajdek, Chief Marketing Officer at Sitecore, in the latest episode of The Retail Influencer. We discussed Sitecore’s Digital Authenticity Index and what authenticity really means in an AI-driven retail environment. A few...
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More taxes means sending value over the border
What if alcohol excise duties were costing Belgium more value than they generate? That is the question I put to Geert Van Lerberghe and Étienne Bouillon from Vinum et Spiritus in this new episode of Retail Influencer. Since the major increase in excise duties in 2015, price differences with...
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NRF Europe in Paris was inspiring, but yet raising many questions
Elisa Servais was in Paris for the second edition of NRF Retail’s Big Show Europe. Naturally, in this episode of the Retail Influencer, we take a look at what she saw, heard… and, above all, what caught her attention. Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Maison et Objet is an (un)expected source of inspiration
Maison&Objet is not a retail show. And that is precisely why retailers should pay attention to it. In this new episode of the Retail Influencer, Elisa Servais talks to Vincent Panneels about her visit to Maison&Objet in Paris. A show that we instinctively associate with decoration, design, home…
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The monthly recap September
September was clearly not a quiet start to the retail season. Quite the opposite. Between the Carrefour and Delhaize trade shows, new concepts such as ShopeeZ and CRAVY, the transformation of Cora, the trends emerging for the end of the year, wine fairs, NRF Paris, Maison&Objet… there was…
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What is really happening at the Delhaize checkouts in Braine-l’Alleud
I don’t know if you saw it, but there has been quite a bit of noise around Delhaize’s checkout system, and more specifically around the one at the Delhaize store in Braine-l’Alleud. So I looked into it. I searched. And I couldn’t find any official statement from Delhaize on the subject. That…
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Communicating wine professionally
For a new episode of the Retail Influencer, I met with Alain Pardoms to talk about Delhaize’s September Wine Festival. The event, its commercial approach, market trends and how Delhaize aims to remain a reference in wine in Belgium: we take a closer look at the key elements of this year’s…
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Delhaize wants to make fruit and vegetables an everyday choice
In this new episode of the Retail Influencer, I look at Delhaize’s approach to fresh produce: assortment, Belgian growers, innovation, convenience, in-store experience and affordability. I spoke with Géraldine Pieters, Category Director Fruits & Vegetables at Delhaize, about the challenges facing…
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SIAL Paris 2026 is upon us!
SIAL Paris 2026 is approaching… and of course I couldn’t miss the opportunity to talk about it with Jean-Gabriel Mollard, Director of SIAL Paris, in a new episode of The Retail Influencer. According to Jean-Gabriel, SIAL is a bit like the World Cup of food. Thousands of exhibitors, professionals...
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The Wine Festival 2026 of Carrefour
As every year, Carrefour Belgium is launching its Wine Fair, with a month dedicated to discoveries, promotions and wine tasting. The 2026 edition runs from 9 to 28 September and offers, in participating Carrefour hypermarkets, a selection of award-winning wines, exclusive references and various...
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The melon at a transparent price
What if the price of a product also told us how much the person who produced it actually earns? In this new episode of The Retail Influencer by 20/CENT Retail, I speak with Anne-Françoise d’Aoust about Allez, a Belgian initiative aiming to bring more transparency to the relationship between...
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Make it a process that matters
What if food waste wasn’t just a sustainability problem… but also a store efficiency problem? That’s the question I put to Fredrik Andershed from Deligate in this new episode of The Retail Influencer by 20/CENT Retail. Retailers already have an enormous amount of data. They forecast, order, track...
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The perception war
Do consumers really choose the retailer they believe is the cheapest… or simply the one they perceive to be the cheapest? I had the opportunity to welcome François Bernard from Carrefour Belgium on the French-language stream of The Retail Influencer podcast. Here are some of the key insights from...
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The monthly recap (August 2026)
End of summer, end of the month… which means it’s time for another recap on The Retail Influencer with Elisa and Vincent. So, what did we talk about in this episode? August was the month of holidays. But we didn’t completely switch off: we kept publishing and keeping an eye on what’s happening in...
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What if your next customer is an AI agent?
Is online commerce about to undergo its biggest transformation since the rise of e-commerce itself? In this new episode of The Retail Influencer by 20/CENT Retail, Vincent Panneels welcomes Bernardo Caldas from Mollie to explore a concept that is rapidly moving from theory to reality: agentic...
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Inclusive retail: technology alone is not enough, choice is essential
Retailers are investing heavily in self-order kiosks, self-checkouts, mobile apps and checkout-free shopping. The objective is clear: make shopping faster and more convenient. But by simplifying the experience for the majority, are we making it more difficult for part of our customer base? In…
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The beer shift
The beer market is evolving—but probably not in the way you think. Behind Carrefour Belgium's 2% growth lies a profound shift in consumer behaviour. Purchasing power, the rapid rise of alcohol-free beer, the success of "easy drinking" beers, and Generation Z's changing preferences are reshaping…
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July's monthly recap
The Retail Influencer Monthly Recap is out. July may be a holiday month, but retail certainly didn't slow down. In this new episode with Elisa Servais, we look back at the stories that shaped the past month and discuss what they mean for the industry. Highlights: · Carrefour Belgium returns to...
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Amazon Go stopped. Sensei shows why the concept was never dead.
Amazon Go may be gone, but is the "Just Walk Out" concept really dead? During my Retail AI Tour in Portugal, I visited the Continente supermarket powered by Sensei's technology. A deep dive into a solution that works in a real supermarket, with real customers, and could reshape the future of...
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Carrefour Belgium prepares an innovative private chef service
What if your next meal was prepared in your own home… by a chef booked through Carrefour? That is exactly the concept currently being developed by Carrefour Belgium. Revealed exclusively by Arnaud Lesne on The Retail Influencer, the new service could launch before the end of the year and…
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Carrefour meets its customers where they are
For years, retailers focused their efforts on their stores. Today, some are going a step further: bringing the store directly to consumers. Festivals, sporting events, tourist destinations... Carrefour Belgium is multiplying its temporary retail formats to stay true to its promise of being the...
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Chicory Leroux reinvigorates the chicory category in Belgium
In this episode of The Retail Influencer, I share with you my chat with Elise Bastien, Communications Manager at Chicory Leroux. Together, we discussed the replacement of the Pacha brand in Belgium, the company's strategy to revitalize the chicory category, and how evolving consumer trends are...
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The monthly recap
In this new episode of the Retail Influencer, Vincent Panneels and Elisa Servais look back at the highlights of June. On the agenda: Key takeaways from the New European Bauhaus Festival A store tour in Brussels Parallels with Colruyt's latest results Trends emerging from the DIY Summit The...
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Carrefour Reinvents Non-Food
Today, I'm taking you behind the scenes of a particularly interesting transformation at Carrefour Belgium. I recently visited the Drogenbos hypermarket, which is currently serving as a pilot store for a complete redesign of the retailer’s non-food offering. During my visit, Jochen Meuwis guided…
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Promoting Europe’s food heritage through a 360° campaign
In this episode of The Retail Influencer by 20/CENT Retail, I tell you about my chat with Philippe Mattart, Managing Director of APAQ-W. Philippe came on the french stream of the podcast to look back at the EuroFoodArt campaign, a European initiative designed to promote food products carrying...
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From Box Moving to Value Creation
In this episode of The Retail Influencer , Vincent Panneels welcomes Elisa Servais and Pascal Jacobs, Head of Line DIY&Home & Kitchen at Katoen Natie, to explore how the DIY industry is evolving beyond traditional supply chain models. Together, they discuss why retailers, brands and logistics...
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Monthly recap by Elisa and Vincent
First piece of news: Vincent is no longer the only one driving 20/CENT Retail! Elisa Servais is now joining the adventure and will actively contribute to content creation and business development. She brings her expertise, enthusiasm, and a perspective that perfectly complements that of Vincent...
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Is Retail really a cash machine?
Retail is often perceived as a “cash machine.” Consumers regularly assume that supermarkets make huge profits on every shopping cart, especially during periods of inflation and rising food prices. But according to François Bernard, Offer Development Director at Carrefour Belgium, the reality is…
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Carrefour’s Hidden Gems… Hidden a Little Too Well?
In this episode of The Retail Influencer by 20/CENT Retail, I take you behind the scenes of a fascinating conversation I recently had — in French — with Morgane Lambaux from Carrefour Belgium. Together, we explored one of Carrefour’s most interesting — yet still relatively unknown — initiatives:...
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Kaltern at the heart of a living vineyard
Some time ago, I had the pleasure of joining a press trip to the Kaltern region, in the heart of South Tyrol in Italy, near Bolzano. For those more familiar with wine geography, this is Alto Adige, one of Italy’s most distinctive wine regions. Beyond the postcard scenery, one question arises: why...
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Colruyt launches Pas de Soucis
In this episode, we look at a first for Belgian retail: the launch by Colruyt Group of its very first artisanal wine, Pas de Soucis. A fresh 100% Belgian white wine, produced from grapes grown at the Domaine Lez-Envies, in the heart of the Pays des Collines. More than just a cuvée, this project...
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Soon will Tavola 2026 open its doors
Tavola is just around the corner. And if you work in food retail, it’s definitely a place to be. In the latest episode of The Retail Influencer by 20/CENT Retail, I share a short preview of what to expect from the upcoming edition of Tavola in Kortrijk (15–17 March), one of the most inspiring…
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A look at the upcoming SHOP! Le Salon
In the run-up to Salon SHOP! Paris 2026, I had a fascinating conversation with Florent Zucca. In this solo episode of The Retail Influencer, I take you behind the scenes of that discussion. Why has this event become a key meeting point for professionals in retail and shopper marketing? What are…
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Prowein reinvented
For decades, ProWein has been a global meeting point for producers, retailers, buyers and experts from across the world. But this year, the event is entering a new chapter. Faced with changing consumer habits, new competition and the rapid evolution of the beverage market, the fair is reinventing...
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Agentic AI in pricing with Valentine Dreyfuss
In this episode of The Retail Influencer by 20/CENT Retail, Vincent Panneels welcomes Valentine Dreyfuss from Mercio to discuss the evolution of pricing in brick-and-mortar retail and the growing role of Agentic AI. Why is pricing still such a sensitive topic for retailers? Why has pricing...
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Trends and what’s next for fresh produce
What can we already learn about the future of fresh produce by looking at Fruit Logistica? In the latest podcast episode, I sat down with David Ruetz, Senior Vice President at Messe Berlin, to discuss the upcoming edition of Fruit Logistica and its theme “Let’s grow!”. We talk about the key…
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60 Years of Euroshop
In this new episode of The Retail Influencer, I sit down with Elke Moebius to talk about the upcoming edition of EuroShop. We discuss the key trends currently shaping the retail industry, what visitors can expect from the event this year, and how the Euroshop is celebrating its 60th anniversary....
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Can't buy me love
In January, retailers compete through campaigns to prove they are the cheapest. Delhaize, Lidl, … a battle of numbers, methodologies and public reactions that raises an essential question: can price still be the main argument in retail? In this episode, here is My 20/CENT. Between campaigns,...
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Looking Forward 2026
2025 shook up the retail sector: store closures, the rise of e-commerce, and ever more demanding customer expectations… For the third consecutive year, 20/CENT Retail is launching the Looking Forward series to kick off the year. On The Retail Influencer podcast, we welcomed six leading figures…
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Fevia unveils its new roadmap in a pressured context
Fevia, the federation of the Belgian food industry, has presented its new sustainability roadmap for the next five years. This 2026–2030 roadmap builds on the previous one launched in 2021, for which the federation also presented an assessment. Between tangible progress, growing pressure on...
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Never leave your KAM alone
For everyone entering the period of annual negotiations (whether you are Key Account Managers, buyers, category managers, or executives), this episode is truly made for you. Fiorella Origlia, founder of La Révolution and author of the book The Retail Revolution, is the guest on the podcast The...
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EuroFoodArt exhibits at Horeca Expo
The European campaign EuroFoodArt continues its mission to promote products bearing the PDO and PGI labels. During the Horeca Expo trade show, from November 16 to 19 in Ghent, visitors will be able to discover and taste high-quality products from our regions. Hosted on Ausha. See...
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A chat with Mark Ryski about Conversion
How can retailers turn store traffic into real business performance? In this episode, The Retail Influencer welcomes Marc Ryski, CEO & Founder of HeadCount Corporation and author of several reference books on retail analytics, to explore the crucial topic of conversion in retail. Together, we...
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A new brand in only a few months thanks to experience and AI
How can you launch a concept and develop a brand in just a few months using experience, data, and AI? In this episode of The Retail Influencer, Gary Legrand, Chief Soup Officer at SO.UP!, reflects on his extraordinary journey in the world of soup. From his beginnings with Soup Shop in Charleroi…
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Innovation is equal to taxation
In this episode, the Retail Influencer examines self-checkouts: do they really replace employees? From innovations and absurd taxes to out-of-touch political decisions, we explore why common sense remains the best guide for retail. Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Today, we are dealing with flexidrinkers.
In the Company Journeys series, The Retail Influencer by 20/CENT Retail welcomes Arnaud Jacquemin, founder of Night Orient. He looks back on his career, the experiences that shaped his entrepreneurial adventure, and the evolution of his business in the fast-growing no-alcohol segment. A...
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Alex van Gestel on the Consumer Voice report
In this new episode, we sit down with Alex van Gestel from EPAM to dive into the findings of the Consumer Voice Report 2025. Where do retailers really stand when it comes to AI adoption? Why is customer experience still such an underused field of application? And how can companies move beyond…
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Is AI Ready to Feel? Lessons from the Consumer Voice Survey
In this episode of The Retail Influencer by 20/CENT Retail, I sit down with Jeff De Graef from ServiceNowto dive into the latest Consumer Voice survey and explore what it reveals about the evolving relationship between customers, human agents, and AI. Is AI ready for emotional customer…
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How to deal with the “Oops” customer
Reducing theft-related losses remains a major challenge for retailers, whether they are independents or managing a network of hundreds of stores. In this episode, Tom Symons, founder of iRetailCheck and Profit Protection Services, shares his expertise on in-store shrinkage and the technological...
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Cutting through the noise on sustainability reporting
In this episode, Vincent is joined by Gijs de Mol, co-founder of Root Sustainability, for a conversation on the challenges of sustainability reporting. Accurately reporting on sustainability requires reliable data, the right tools, and a clear understanding of complex frameworks, which is…
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ABOUT THIS SHOW
The retail influencer lets you discover different innovative concepts, the leading industry events, and explores some of the latest trends shaping the retail industry today, and tomorrow. By 20/CENT Retail www.20CENTRETAIL.com (http://www.20centretail.com/) Hosted on Ausha. See ausha.co/privacy-policy for more information.
HOSTED BY
20/CENT Retail
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Frequently Asked Questions
How many episodes does The Retail Influencer have?
The Retail Influencer currently has 161 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Retail Influencer about?
The retail influencer lets you discover different innovative concepts, the leading industry events, and explores some of the latest trends shaping the retail industry today, and tomorrow. By 20/CENT Retail www.20CENTRETAIL.com (http://www.20centretail.com/) Hosted on Ausha. See...
How often does The Retail Influencer release new episodes?
The Retail Influencer publishes regularly with 161 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Retail Influencer?
You can listen to The Retail Influencer on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Retail Influencer?
The Retail Influencer is created and hosted by 20/CENT Retail.
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