PODCAST · science
The Rice Stuff
by USA Rice
During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users.Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice. Whether you're a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.
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133
#133 The 2026 National Restaurant Association Show
Join hosts Michael Klein and Morgan Crafton as they recount their trip to the 2026 National Restaurant Association Show in Chicago. They share interviews with Pei Wu of Mochi Foods who is using all California Rice, the passionate team from Riceland Foods, Steve Hilsdon of Della Rice who is all about unique partnerships, and Michael talks trends and strategy with industry expert Kevin Gross of Kinetic12. All that, plus interesting Coke flavors, flying pretzels, and more. With special guests: Pei Wu, CEO & Founder, Mochi Foods Kevin Gross, Senior Partner, Kinetic12 Hayley Pittman Smith, National Sales Director, Riceland Foods Lynsey Russell, Director of Food Service Sales, Riceland Foods Stephen Hilsdon, Owner, Della Rice Hosted by: Michael Klein and Morgan Crafton
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132
#132 Making the Market: The Story of Rice Futures
The rough rice futures contract is a little understood device intended to provide price discovery and risk management. From humble beginnings in New Orleans, the rough rice contract grew into a vitally important tool that has helped the U.S. rice industry compete in the global market. Michael Klein went back to the very beginning to talk with Jerry Morris who was at the table when the contract was just a concept and still trades today. Brian King explains how the contract is used, Fred Seamon talks the basics of futures, and Randy McNeil shares how the rice merchants fit in. With special guests: Jerry Morris Randy McNeil, President, Poinsett Rice & Grain Brian King, Owner, K & T Agri Fred Seamon, Executive Director, Agricultural Markets, CME Group Hosted by: Michael Klein
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131
#131 Promoting U.S. Jasmine Rice
USA Rice's Cameron Jacobs joins Michael Klein to talk about last year's U.S. jasmine rice promotion campaign. They discuss the reasoning behind the outreach, target development, creative creation, tactics, methodology, and results. Plus Cameron shares some breaking news and offers a peek at future promotions. And given the timing, they take a look back at the 2026 NCAA March Madness campaign, that for Michael was much less successful than the jasmine campaign. With special guest: Cameron Jacobs, VP Domestic Promotion & March Madness Pool Commissioner, USA Rice Hosted by: Michael Klein
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ABOUT THIS SHOW
During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users.Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice. Whether you're a seasoned ag industry professional or just looking to learn more about the rice in your pantry, The Rice Stuff has something for everyone.
HOSTED BY
USA Rice
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Frequently Asked Questions
How many episodes does The Rice Stuff have?
The Rice Stuff currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Rice Stuff about?
During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users.Whether it's amazing achievements in sustainability and conservation, exciting promotional...
How often does The Rice Stuff release new episodes?
The Rice Stuff has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Rice Stuff?
You can listen to The Rice Stuff on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Rice Stuff?
The Rice Stuff is created and hosted by USA Rice.
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