PODCAST · business
The SaaS Growth Lab
by Michael Becker
The SaaS Growth Lab delivers sharp, tactical insights for SaaS founders, GTM operators, and growth marketers who want real strategies that work. Each episode is a compact 3-minute breakdown covering the exact playbooks behind scaling revenue, winning enterprise deals, building content systems that convert, and structuring outbound that actually gets replies. Instead of bloated theory or endless interviews, you’ll get direct, battle-tested lessons from someone who’s spent 10+ years in SaaS growth — working across venture-backed startups, billion-dollar acquisitions, and scaling content-led go-to-market engines. Topics span SaaS marketing strategy, outbound sales tactics, demand gen frameworks, ABM, positioning, content marketing, newsletters, CRO, pricing, product marketing, customer expansion, and more. Each episode is designed to be short, actionable, and immediately useful — the kind of advice you’d normally only get in private operator circles
Episodes
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How Great Companies Turn Customer Experience Into Revenue, Retention & Growth | Shep Hyken
For over 40 years, Shep Hyken has become one of the most recognizable names in customer experience. He has advised more than 1,200 organizations, written eight books, published thousands of articles, built one of the world's longest-running customer experience newsletters, and spent decades...
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The Incumbent’s War: How the World’s Most Ubiquitous Brands Fight to Stay Relevant | Jamie Turner
At its peak, Kodak controlled roughly 90% of the U.S. film market. It also invented the digital camera, then failed to protect its core business from the future it helped create. The usual incumbent story is about disruption: a younger, faster company arrives and takes the market away. But the…
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How I Repositioned HackerRank for the AI Era & Launched a High-Impact ABM Motion
A behind-the-scenes look at how I repositioned HackerRank for the AI era, rebuilt the narrative for enterprise buyers, and launched a tightly scoped ABM motion to penetrate high-value accounts. Covers the systems, tradeoffs, and execution that turned positioning into pipeline while strengthening...
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Channel Inflation: How Attention Got Repriced Across the Internet
Attention across the internet has been repriced, and every format now carries higher expectations than it did even a few years ago. Content types have traversed across platforms. What used to live in paid courses, blog posts, or polished media now shows up inside feeds — Reels, threads,...
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The Playbook for Viral Adoption through Ubiquity (Webflow, Figma, Calendly)
Ubiquity is the only option in 2027 and beyond. ======================== 📒 RESOURCES ======================== 🚀 PRE-REGISTER FOR THE BOOK The playbook on how breakout companies become omnipresent ↴ 🔗 https://michaelbecker.org/ubiquitousbook 📩 SUBSCRIBE ON SUBSTACK Breakdowns on SaaS growth…
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Emarsys' Journey to $175M ARR & Sale to SAP for $500M (3x Multiple, 14% CAGR)
In 2019, SAP acquired lifecycle personalization provider Emarsys for $500M. At the time, Emarsys had grown from $135M ARR in 2017 (when I joined) to $175M ARR in 2019, a ~14% CAGR that valued the deal at roughly a 3x revenue multiple. In this episode, I break down why SAP made the move, how…
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How Twilio Hit $60B: Usage-Based Pricing, 170% Net Expansion, and the Mechanics of Negative Churn
Twilio is one of the clearest examples of expansion revenue driving enterprise value. In this episode, I break down how Twilio’s developer-first GTM, usage-based pricing, and broad product catalog produced dollar-based net expansion rates of 170% in its early years, held 120–130% at scale, and...
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How to Build a Corporate Media House, Do High-Status Outreach, & Use Neuro-Emotional Marketing (2024)
This episode comes from a conversation I had with Mehmet Gonullu on The CTO Show. We cover the shift from old-school marketing tactics to system-driven models, why outreach still matters but needs a new approach, and how startups can build momentum in content without a full marketing background.…
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How to Become a Recognized Expert in 30 Days (7-Step Formula)
You don’t need to wait years before people see you as an expert. In this episode, I walk you through a 30-day plan to build credibility fast. Here’s what I cover: 1/ How to capture speaking footage that makes you look established, even if you book your own room. 2/ Why hosting your own small…
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7 Levers That Drive Valuation and Make a Business Sellable
This episode is a concise, operator-grade briefing on what buyers actually underwrite in diligence and how to engineer a company that commands a premium valuation multiple. You’ll learn how to align your GTM, ops, and finance with the exact factors PE and strategic acquirers model so you can...
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Welcome to The SaaS Growth Lab!
The SaaS Growth Lab will feature short, potent episodes designed for founders, marketers, and operators who want actionable insights to scale revenue and build enterprise value. Hosted by Michael Becker — 11+ years in B2B SaaS growth, with experience at VC-backed startups, YC alumni, and a $500M...
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ABOUT THIS SHOW
The SaaS Growth Lab delivers sharp, tactical insights for SaaS founders, GTM operators, and growth marketers who want real strategies that work. Each episode is a compact 3-minute breakdown covering the exact playbooks behind scaling revenue, winning enterprise deals, building content systems that convert, and structuring outbound that actually gets replies.
Instead of bloated theory or endless interviews, you’ll get direct, battle-tested lessons from someone who’s spent 10+ years in SaaS growth — working across venture-backed startups, billion-dollar acquisitions, and scaling content-led go-to-market engines.
Topics span SaaS marketing strategy, outbound sales tactics, demand gen frameworks, ABM, positioning, content marketing, newsletters, CRO, pricing, product marketing, customer expansion, and more. Each episode is designed to be short, actionable, and immediately useful — the kind of advice you’d normally only get in private operator circles
HOSTED BY
Michael Becker
CATEGORIES
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Frequently Asked Questions
How many episodes does The SaaS Growth Lab have?
The SaaS Growth Lab currently has 11 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The SaaS Growth Lab about?
The SaaS Growth Lab delivers sharp, tactical insights for SaaS founders, GTM operators, and growth marketers who want real strategies that work. Each episode is a compact 3-minute breakdown covering the exact playbooks behind scaling revenue, winning enterprise deals, building content systems that...
How often does The SaaS Growth Lab release new episodes?
The SaaS Growth Lab has 11 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The SaaS Growth Lab?
You can listen to The SaaS Growth Lab on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The SaaS Growth Lab?
The SaaS Growth Lab is created and hosted by Michael Becker.
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