PODCAST · business
The SaaSiest Podcast
by Daniel Nackovski & Thomas Sjöberg
Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
Episodes
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215. Didi Gurfinkel, Co-founder & CEO of Datarails - Old ARR vs. New ARR: The SaaS Reinvention Playbook
In this episode of the SaaSiest Podcast, we sit down with Didi Gurfinkel, Co-founder & CEO of Datarails, to talk about what it takes to make a radical strategic shift while your company is still growing fast. DataRails was already a high-growth SaaS company when Didi and his team became convinced...
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214. Daniel Thulfaut, Head of Product at saas.group - Why AI Is Killing Traditional Product Management
In this episode, we sit down with Daniel Thulfaut, Head of Product at saas.group, one of Europe's most active SaaS acquirers. With 24 companies in the portfolio and more than €100M in ARR, Daniel has a unique perspective on how product organizations are evolving in the age of AI. We discuss why...
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213. Artti Aurasmaa, CEO of Staria - Why the CFO Is Becoming the Most Strategic Role in SaaS
In this episode we sit down with Artti Aurasmaa, CEO of Staria, to discuss how the CFO role is evolving from financial reporting to strategic leadership. Artti has spent more than 25 years helping companies scale internationally and today leads Staria, a €60M+ business serving growth companies...
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212. George Storm, CRO at N.rich - Why your SaaS Forecasting Is Broken & Inaccurate
In this episode, we’re joined by George Storm, CRO at N.rich, for a conversation about why traditional B2B SaaS forecasting is no longer good enough in today’s market. George shares how N.rich, the European ABM platform, helps sales-led companies influence complex buying committees, warm up...
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211. Massimo Arrigoni, CEO of Beefree - The SaaS Apocalypse? Massimo Arrigoni Says No
In this episode, we’re joined by Massimo Arrigoni, CEO of Beefree, the content creation platform behind thousands of SaaS products and one of the companies with a uniquely broad view of what’s actually happening across the software landscape. With customers embedding Beefree into products across...
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210. Jens Levin, Founder & CEO of Sitoo - No Overnight Success: 22 Years of Focus, Teamwork, and Playing the Long Game
In this episode, we’re joined by Jens Levin, Founder & CEO of Sitoo, the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ growth, 300+ retailers, and deployments across 40+ countries. But this is not a story about...
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209. Elena Verna, Growth at Lovable - How to Grow When Everyone Can Copy Your Product
In this episode, we’re joined by Elena Verna, growth expert and currently leading growth at Lovable, one of the fastest-growing companies in tech. Elena shares why the old growth playbooks are breaking down, what growth means in an AI-native world, and why companies can no longer rely on features...
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208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand
In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought leadership that builds trust and creates demand. Stratsys has grown to 30M+ Euro in ARR, serves 600+ customers across and has built a strong position in...
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207. Adam Dorrell, CEO & Co-Founder of CustomerGaige - Founder-Led Sales vs Scaling: The Hard Transition Nobody Talks About
In this episode, we’re joined by Adam Dorrell, CEO & Co-Founder of CustomerGaige, for a candid conversation about one of the hardest founder transitions: when, and how, to step out of the sales seat without losing the magic that makes founder-led selling so effective. Adam shares the real story...
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206. Rahul Yadav, CEO of Paligo - The CEO Blueprint for High-Impact Executive Offsites
In this episode, we sit down with Rahul Yadav, CEO of Paligo, for a practical conversation on leadership alignment - and how to run executive offsites that drive real clarity, trust, and follow-through. Rahul is only a few months into the role, but he’s already implemented a strong leadership...
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205. Roeland Delrue, Co-Founder of Aikido Security - Why joining the buyer’s journey beats forcing MEDDICC-style sales processes
In this episode, we’re joined by Roeland Delrue, Co-founder of Aikido Security, the fast-growing application security platform that just became a unicorn in under 4 years. Roeland shares what it really takes to scale a company at breakneck speed, from going 5× year-over-year, to balancing…
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204. Madhav Bhandari - VP Marketing, Storylane - How to Win in a World of 150,000 SaaS Tools: Pattern Interruption is your real mote
In this episode, we’re joined by Madhav Bhandari, VP Marketing at Storylane, the demo automation platform helping B2B teams show their product before prospects ever talk to sales. Storylane is a profitable, fully remote SaaS with 50 employees, and a clear path toward $20M+. Madhav shares how...
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203. Kate Sygrove, Director of CS & Support, Mouseflow - Speak CFO: How CS Leaders Earn an Equal Seat at the Table
In this episode, we’re joined by Kate Sygrove, Director of Customer Success at Mouseflow, the SaaS platform for website behavioral analytics. Mouseflow is a $10M+ ARR business with 3,500 customers, 51 employees, and a CS org balancing enterprise white-glove with digital CS at scale. Kate shares a...
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202. Youssef Hounat, Head of Product, ComplianceWise - From Search Tool to Teammate: How Product Teams Should Really Use AI
In this episode, we’re joined by Youssef Hounat, product leader, ex-auditor, and (unexpectedly) freestyle-rap-ready builder of tools for accountants. He went from training at Ernst & Young to helping scale DataSnipper into one of the Netherlands’ unicorns, and now he’s building again as Head of...
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201. Jeppe Schytte-Hansen, CEO, Omnidocs - Why 1+1 = 1.8 in M&A (Until It Suddenly Becomes 3)
In this episode, we’re joined by Jeppe Schytte-Hansen, CEO and Co-founder of Omnidocs, a SaaS company that’s moving fast: €22M+ in revenue, 1,500 customers, 155 employees, and four acquisitions in the last 18 months after bringing in private equity for the first time. Jeppe breaks down what it...
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200. Fabian Q. Veit, CEO, Make - 15× Revenue, 7× Team, 100K+ Paying Users: Inside Make.com’s Hypergrowth!
In this episode, we sit down with Fabian Veit, CEO of Make.com, to talk about what it really takes to scale not just one but two hyperscale SaaS companies - first in a classic enterprise sales-led motion, and now in a PLG + AI/automation world. Fabian shares how Make has 15x’d revenue and grown...
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199. Pieter Boon, Co-founder, ImpactPilot - From “Check-Ins” to Impact: How Google’s Playbook Is Transforming CS in B2B SaaS!
In this episode, we’re joined by Pieter Boon, Co-founder at ImpactPilot, the customer success intelligence platform built for HubSpot. Pieter shares how he’s helping SaaS companies turn their CS orgs into true growth engines, measuring impact instead of activity through a framework called the...
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198. Jakob Lilholm, Co-founder & CEO, Formalize - The S-Curve Bet: How to time product #2 before product #1 peaks?
In this episode, we’re joined by Jakob Lilholm, Co-founder & CEO at Formalize, the Danish-based compliance SaaS that went from a single-point whistleblowing tool to a multi-product GRC platform used by 8,000+ customers across ~80 countries. Jakob shares how his team timed EU regulatory tailwinds,...
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197. Rav Dhaliwal, Investor and Limited Partner, Crane - CS Meets Revenue: AI, Agents, and the New Customer Success
In this episode, we’re joined by Rav Dhaliwal, recovering software exec turned early-stage VC at Crane. A longtime CS leader and board-level advisor, Rav breaks down how AI is reshaping Customer Success, from onboarding and telemetry-driven predictions to agentic workflows, while pushing CS to...
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196. Ines Lourenço, VP of Product Growth, Usercentrics. Growth = Product Distribution: How Usercentrics Hit €100M ARR with Activation-First Pods
In this episode, we’re joined by Inês Lourenco, VP of Growth at Usercentrics, the privacy-led MarTech company that is powering consent on 2M+ websites & apps across 200 countries for 600k customers. Inês unpacks how she built a 50-person growth org of cross-functional pods (Monetization &…
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195. Peter Sunna, CPO, Kognic – How We Win: Why Kognic’s CPO Ditched their Roadmap for a Strategy That Actually Aligns Teams
In this episode, we’re joined by Peter Sunna (ex-Contentful, Commercetools), now leading product at Kognic, an annotation platform that helps cars “see” via camera & LiDAR for ADAS and autonomous driving. Peter shares why he downplays traditional roadmaps in favor of a company-wide “How We Win”...
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194. Frida Ahrenby, CMO, Rillion – From Zero to 10: How Frida Ahrenby Built a Lean, High-Output Marketing Team at Rillion
In this episode, we’re joined by Frida Ahrenby, CMO at Rillion, the AP automation platform expanding aggressively in the US with a new Austin hub. Frida breaks down how she rebuilt marketing from zero to a lean, 10-person, high-output team, starting with a performance+ops backbone, overhauling...
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193. Barbara Matthews, Chief People Officer, Remote - Goodbye 6-Week Reviews. Hello 48 Hours. The Playbook for Modern Performance Reviews: Fast, Fair, and Scalable
In this episode, we’re joined by Barbara Matthews, Chief People Officer at Remote, the Series C company with 1800 employees across 85 countries building an end-to-end global HR platform. Barbara shares how her team compressed a 6–8 week performance cycle into 48 hours using monthly manager…
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192. Ruan Smit, Senior SEO Specialist, Sendcloud - From SEO to GEO: How to Win Visibility in the Age of AI Search!
In this episode, we’re joined by Ruan Smit, SEO & Growth leader at Sendcloud, the leading shipping platform helping 30,000+ e-commerce brands connect carriers, print labels, and turn delivery into a competitive advantage. With a blend of technical SEO, AI know-how, and real-world growth…
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191. Lukas Saari, CEO & Co-Founder, Tandem Health - SaaS isn’t just about technology, but about truly understanding the people you serve!
In this episode, we’re joined by Lukas Saari, CEO and Co-Founder of Tandem Health, the AI-driven platform transforming how clinicians and healthcare teams work together to deliver better patient outcomes. By combining customer obsession with advanced automation, Tandem Health empowers providers…
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190. Marili 't Hooft - Bolle, CEO, Trengo - Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture
In this episode, we’re joined by Marili 't Hooft-Bolle, CEO, Trengo, the AI-powered omnichannel customer engagement platform that unifies messaging across email, WhatsApp, live chat, social media, and more into a single shared inbox, helping teams automate repetitive tasks while preserving the...
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189. Sander Van Gelderen, CMO, Effectory - Why MQLs Aren’t Enough and How ABX Is Closing the Gap
In this episode, we’re joined by Sander van Gelderen, CMO at Effectory, an employee listening solution platform helping organizations measure and improve engagement, enablement, and productivity at scale, serving 700+ recurring customers across the Benelux, DACH, and now the Nordics. We spoke…
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188. Charles Tenot, CEO, Lemlist - How to Build an Efficient Executive Team
In this episode, we’re joined by Charles Tenot, CEO of Lemlist - the bootstrapped sales engagement platform scaling past €36M ARR while staying lean, profitable, and fast-moving. Charles took the reins to help Lemlist break through a growth plateau, and under his leadership, the company has…
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187. Scaling Smart, Staying Human: How HiBob Is Getting IPO-Ready with Ronni Zehavi
In this episode, we’re joined by Ronni Zehavi, Co-Founder and CEO of HiBob—one of the fastest-growing HR tech platforms on the planet. With nearly 5,000 customers across the globe, HiBob is redefining HR through its modular, AI-powered platform “Bob,” built for modern, multinational, midsize...
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186. Jennifer Peters, Head of Customer Success, Vesper - Building a Customer Journey That Drives Retention
In this episode, we’re joined by Jennifer Peters, Head of Customer Success at Vesper, the commodity data platform working to bring transparency to the global commodity marketplace. Vesper provides market data, benchmarks, and forecasting to allow you to make confident decisions in volatile food...
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185. Emelie Linheden, VP Marketing, Younium - The Event Budget Playbook: What Actually Drives ROI
In this episode, we’re joined by Emelie Linheden, VP of Marketing at Younium, a Subscription Management tool that helps B2B SaaS companies in Europe and North America streamline subscription management, invoicing and billing, financial reporting, and data insights. We talked with Emelie about how...
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184. Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa - How should companies segment customers to drive better outcomes?
In this episode, we’re joined by Karolina Wrońska-Boukhalfa, Director of Customer Success, Dixa, the Value Experience Customer Service Platform empowering companies to deliver effortless, personalized experiences that drive customer loyalty. Trusted by leading consumer brands of the world, Dixa...
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183. Søren Schønnemann, CEO, Factbird - The Hidden Growth Lever: How Strategic Hiring Fueled €10M ARR
In this episode, we’re joined by Søren Schønnemann, CEO, Factbird, the SaaS provider that helps manufacturers maximize their performance through manufacturing intelligence from Operator to Process Engineer to Plant Manager, We talk to Søren about the hiring strategy and organizational evolution...
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182. Karel Callens, CEO & Founder, Luzmo - Stacking S-Curves: How Luzmo Future-Proofs SaaS Growth Through parallel thinking!
In this episode, we’re joined by Karel Callens, CEO & Founder, Luzmo, an embedded analytics platform, purpose-built for SaaS companies. They bring complex data to life with beautiful, easy-to-use dashboards, embedded seamlessly in any SaaS or web platform and are doing serving many well known...
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181. Massimo Arrigoni, CEO, Beefree - What SaaS Founders Can Learn from Beefree’s Embedded Growth Strategy
In this episode, we’re joined by Massimo Arrigoni, CEO, Beefree, a powerful design suite that lets you create no-code beautiful, high-performing emails that work with any marketing platform. Today the Beefree platform is embedded in over 1000 SaaS products powering the email component for some of...
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180. Anna Jäger, VP Marketing, Sinch - Size Matters & Speed Wins - How Sinch approached marketing in the U.S. market!
In this episode, we’re joined by Anna Jäger, VP Marketing at Sinch, a global leader in customer communications with over $3B in revenue and operations in 60+ countries. Anna shares hard-earned lessons from expanding into the U.S. - one of the most competitive and complex SaaS markets in the…
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179. Ashley Faus, Head of Lifecycle Marketing, Atlassian - Lifecycle Marketing That Wins Hearts, Minds and Wallets!
In this episode, we sit down with Ashley Faus, Head of Lifecycle Marketing at Atlassian, to unpack what lifecycle marketing really means and how one of the world's best-known SaaS companies makes it work at scale. Ashley walks us through Atlassian’s approach to lifecycle marketing across its vast...
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178. Maja Voje - GTM strategist and Best Selling Author - Why Every New Product (Especially AI) Needs an ECP Strategy!
In this episode, we sit down with GTM strategist and best-selling author Maja Voje to dive deep into the concept of the Early Customer Profile (ECP) - and why it’s more important than ever in the AI era. Maja explains what defines an ECP, where to find them, how to speak their language, and how…
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177. Frederic Laziou, CEO, Puzzel - How to make the transition from a Feature Factory to an Outcome-Driven product approach!
In this episode, we speak with Frederic Laziou, CEO, Puzzel, a leading European provider of cloud-based contact center solutions, helping businesses deliver seamless customer service across multiple channels. Their AI-powered CX platform integrates voice, email, chat, and social media, enhancing...
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176. Maja Lindström, CPO, Talentech - Lessons learned from 8 acquisitions - The CPO perspective!
In this episode, we speak with Maja Lindström, CPO, Talentech, a leading developer of HR providing a seamless talent journey through a centralized platform. With main hubs in Oslo, Amsterdam, Stockholm, Helsinki, and Copenhagen, Talentech's scalable solutions support every stage of the talent...
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175. Mie Elmkvist Schneider, VP Sales & CS, Queue-it - The Sales Leadership KPI Dashboard!
In this episode, we speak with Mie Elmkvist Schneider, VP of Sales & CS, Queue-it, a leading developer of virtual waiting room services, empowering 1,000+ organizations worldwide to build and nurture trust with 25+ billion visitors annually by delivering reliable, fair, and transparent online...
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174. Marie Claire Silfer Head of Community Management, SaaSiest - MC is in the house and here is why you should care!
This is a special episode with our very own MC, our new Head of Community Management over here at SaaSiest! We're building this community in the open together with all of you, and in this episode, we want to invite you on the inside, for you to start getting to know MC! And yes she does have full...
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173. Nataly Kelly, CMO, Zappi - AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!
In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous...
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172. Diane Wiredu, Founder, Lion Words - Message-Market Fit: How much does your message resonate with your customer?
In this episode, we speak to Diane Wiredu, a messaging expert and the founder of messaging consultancy Lion Words. She's been helping SaaS companies for a decade to achieve 'message-market fit. So they can cut through the noise, market more effectively, and sell more. We speak to Diane about...
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171. Dirk Sahlmer, Head of Origination, SaaS Group - 3 reasons why nobody will buy your SaaS
In this episode, we speak to Dirk Sahlmer, Head of Origination, at SaaS Group, a conglomerate of independent SaaS businesses founded by experienced industry veterans with proven entrepreneurial, investing, and product backgrounds. Dirk speaks to 500+ SaaS CEOs a year and has a firm take on what...
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170. Wendy Harris, Revenue Leadership Coach - What is the single most important trait to have as a Revenue leader?
In this episode, Wendy Harris, a seasoned revenue leader from DropBox, Gong, and others, now a founder of The Wendy Harris, a Leadership Coaching Academy, shares her learning on what good and successful leadership looks like. We talked to Wendy about the critical aspects of leadership in revenue...
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169. Adam Holmgren, Head of Demand Gen, Rillion - A 3 step approach on how to run successful Linkedin Ad Campaigns!
In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries. We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and...
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168. Malin Schmidt, Founder & CEO, Kodiak Hub - Beating the Giants: 4 Principles to Outsmart the Big Players in your space!
In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains. Malin shares how Kodiak Hub is empowering strategic Enterprise buyers, tackling skepticism, and...
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167. Victor Wrede, Co-founder and CSO, Scrive – Leveraging partnerships to scale SaaS growth
What’s the secret to turning partnerships into a SaaS growth engine? In this episode, Victor Wrede, Co-founder and CSO of Scrive, reveals how the company is transforming business workflows with electronic signatures and digital contracts. He shares the strategies behind building strong...
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166. Christina-Tamara Grigorie & Henrik Berg, Verdane - AI’s Role in Shaping SaaS 2025
What if AI is not just the future of SaaS but the catalyst for redefining its very essence? In this thought-provoking episode of the SaaSiest podcast, we explore the vast and transformative potential of AI with Christina and Henrik from Verdane, a leading venture capital firm shaping the future…
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ABOUT THIS SHOW
Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to-the-point discussions with a great level of hands-on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, and Thomas Sjöberg, founders of SaaSiest !
HOSTED BY
Daniel Nackovski & Thomas Sjöberg
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Frequently Asked Questions
How many episodes does The SaaSiest Podcast have?
The SaaSiest Podcast currently has 215 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The SaaSiest Podcast about?
Do you want to know what the secret sauce is of the most successful SaaS companies? This show follows founders and leaders of the most prominent European SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and great products....
How often does The SaaSiest Podcast release new episodes?
The SaaSiest Podcast publishes regularly with 215 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The SaaSiest Podcast?
You can listen to The SaaSiest Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The SaaSiest Podcast?
The SaaSiest Podcast is created and hosted by Daniel Nackovski & Thomas Sjöberg.
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