PODCAST · business
The Scalable Freedom Show
by Ellie Swift
My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both.In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they’ve created their own success. To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies that you can implement in your business right away. If you want to scale your business to multi-six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you. In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses t
Episodes
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4 Ways You’re The Bottleneck In Your Mastermind (And How To Fix It)
Where exactly are you the bottleneck inside your mastermind? Before you add more AI or another team member, here are the four biggest ways I see people holding their mastermind back, plus the questions to sit with so you can start to shift each one. — Bottleneck #1: you're the only coach, and why...
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How I Run My Mastermind Hot Seat Calls & Get 90% Attendance
Ever wondered how a mastermind hot seat call actually runs behind the scenes? I'm taking you inside the exact process I use to keep 90%+ attendance on our group hot seat calls, from how I prepare to how I use the room. — Why our hot seat calls are consistently people's favorite part of the...
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The Exact Formula Of Mastermind-Selling Content
I just tested an upgraded content framework with my mastermind clients for the last 30 days — the results have been incredible, including multiple mastermind signups attributed directly to organic content. Here's the exact four-part framework behind it. — The real reason content isn't converting...
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Your Q4 Mindset + Energy Upgrade
Heading into Q4? Here's the exact mindset hack I gave a client on a two-minute hot-seat call this week — the one that had her message me hours later saying she felt completely shifted and clear on her next level. — Why it's so easy to get pulled off course by everyone else's marketing right when...
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I've Reviewed 540 Funnels This Year. Here's The Top 3 Ways To Make Yours Profitable
At the time of recording, I've reviewed 540 funnels this year — and across all of them, the same handful of mistakes keep showing up. Here are the three biggest patterns I see holding people back from a profitable funnel. — Why your feelings about your funnel's performance can mislead you, and…
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6 Books to Read If You Want to Be Wealthy, Well-Known & Fulfilled in 2026
I've read almost every major business book out there — here are the six that actually moved the needle for me in 2026, and why I can't stop recommending them. — Holy Fuck by Amanda Frances — an unexpectedly spiritual read that reconnected me to something I'd lost touch with this year — Brain…
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5 Reasons Your Client Isn’t Getting Results - Hint: It’s Not All On You
If a client isn't getting results in your programme, it's not always on you — and today I'm sharing the exact framework to work out why it's happening, shame-free. — The two moves that never actually solve an unhappy-client situation (panic-refunding and over-giving until you're burnt out) — The...
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300 Episodes!! From Shine To Freedom - 300 Episodes of Becoming
We hit 300 episodes! In this milestone episode, I'm taking you behind the scenes of the last six years — the business wins, the life seasons, and everything it took to build this podcast into what it is today. — How this podcast started back in August 2020 as Shine Online with Ellie Swift — Our...
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Stop Copying $297 Challenges - Do This Instead
The online space feels wildly confused right now, so I wanted to sit down and dispel a few myths about what actually makes people win in 2026 — based on what I'm seeing every single day coaching 38 clients at a high level, many of them generating six, multi-six, and seven figures from their...
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Everyone Is Talking About Millennial Burnout. Here’s What I Believe About Freedom, Work & Burnout In 2026
Everyone's talking about millennial burnout right now, and I wanted to add my voice to the conversation — not with more fear-mongering, but with what I actually believe about freedom, work, and burnout heading into 2026. This one's a bit different — it's not a strategy episode, it's a…
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3 Changes My Clients Are Making To Their Content & Messaging To Sell Their Mastermind
In this solo episode, I'm sharing the three specific changes I'm seeing my most successful clients make to their content and messaging when they're selling a mastermind or high-ticket group programme. I've been learning a lot from other creators this year, and it's made me realise there's a…
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Q3 Big Upgrades: The 3 Things I'm Focusing On This Quarter
In this solo episode, I'm taking you inside Q3 — what I'm prioritising, focusing on, and upgrading across my life and business as a seven-figure founder. I want to start with something I've been sitting with all year: the strange duality of feeling like I've truly got everything I've ever wanted,...
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Rethinking Group Coaching: 6 Things We’re Doing Differently in 2026
In this special joint episode, I'm sitting down with the incredible Vix Meldrew — founder of Volume and an absolute expert in memberships, events and building powerful communities — to talk about exactly how we're both rethinking group coaching in 2026. We dive into the biggest ways we're…
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The #1 Thing To Take From Nici Sweaney's $2.5M In 2 Months
In this solo episode, I'm breaking down the ONE thing I truly want you to take away from Nici Sweaney's story — because since we posted those two episodes, I've been having so many conversations where people are taking away the wrong lessons. Yes, Nici just went from a $1.5 million launch to $2.5...
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How To Become Uncopyable As A High Ticket Coach in 2026
In this solo episode, I'm diving into something I've been stress testing behind the scenes for the last six to twelve months inside my work with six, multi-six, seven and eight figure founders — and it's the conversation I keep having on repeat. How do you become truly uncopyable as a high ticket...
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The $1.5M Launch Debrief: Messaging, Strategy, Mindset & Every Number | Nici Sweaney Part 2 of 2
In part two of my conversation with Nici Sweaney, we get into the full breakdown of her $1.5 million launch — every number, every decision, every behind-the-scenes moment that made it possible. This is the episode I've been so excited to share with you. Not because of the result — although it's...
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Inside a $1.5 Million Launch: Nici Sweaney's Full Story (AI Her Way) — Part 1 of 2
I am so incredibly excited to introduce you to Nici Sweaney — AI powerhouse and my incredible client. Nici is Australia's Female AI Leader of the Year, was featured on the Forbes Women list, and in June 2023 launched the first round of AI Her Way. Within six months — while still working a…
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The 3 Money Beliefs That Have Supported Me to Generate $100K+ Months in My Business
In this episode, I'm sharing the three money beliefs that have genuinely supported me to generate $100K+ months inside my business — and honestly, these are conversations I find myself having with clients constantly right now. Whether you've been feeling the noise of budget changes, market…
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6 Takeaways From a 7 & 8-Figure Business Retreat in Malibu (What Nobody's Telling You)
In this episode, I'm taking you inside a 7 and 8-figure business retreat I attended in Malibu — inside a $20M house owned by Skrillex — where I walked away with six game-changing takeaways that are reshaping how I think about AI, originality, nervous system health, and community in 2026. If…
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My Honest 2026 Mid-Year Business Update: What's Working, What's Not & What's Next
In this solo episode, I'm taking you behind the scenes of Swift Ventures in 2026 — the wins, the honest shortfalls, what's next for the business, and a personal life update that's closer to my heart than anything else. If you've ever wanted to sit on the couch with a 7-figure coach and hear…
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The Millennial & Gen X Guide to Visibility with Fi Mims
Fi Mims is a seasoned personal branding photographer and business coach who’s passionate about helping women step into their authority and build powerful, profitable businesses. You’ll hear practical visibility hacks, insights on building deeper connections both online and in-person, and how Fi...
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Selling and Delivering A Mastermind For B2C Corporate Women with Janelle Wehsack
I sat down with a special guest, Janelle Wehsack, to dive deep into the world of masterminds for corporate women. We explore the unique dynamics of marketing to corporate professionals, the nuanced challenges women face in group environments, and how to create safe, transformational spaces within...
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The Future Of Work & Communities with Julie Fedele
I sat down with Portfolio Career Mentor and future of work commentator, Julie Fedele, for a grounded conversation about the future of work - especially for women entrepreneurs. We explore why the traditional doom-and-gloom narrative about the future of work misses the mark, and how technological...
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Who Actually Does What Around Here - Mastermind Edition with Nivek Harrison
We’re diving into the all-important topic of role clarity within your business - especially when you’re collaborating closely with an Online Business Manager (OBM). Joining me is Nivek Harrison, who has been a driving force in my business as both OBM and co-coach inside our mastermind for the…
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How to Use Low Ticket Offers to Sell Your Mastermind with Kate Jefferies
I interviewed online business veteran Kate Jefferies, a true expert with two decades of experience in digital entrepreneurship. We dove deep into the strategies behind creating profitable, sustainable businesses - focusing specifically on the dynamic relationship between low ticket offers and…
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You Don't Need To Do It All - You Need An OBM with Nivek Harrison
I sat down with my Online Business Manager, Nivek Harrison, for an honest and practical conversation about setting up the most effective relationship with an Online Business Manager (OBM), a role that becomes absolutely essential as your business scales to six, multi-six, or even seven figures.…
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3 Things My OBM Knows That My Coach Doesn’t with Nivek Harrison
I sat down in Melbourne with my longtime Online Business Manager and co-coach, Nivek Harrison, for an intimate, behind-the-scenes conversation that feels more like a candid dinner chat than a formal interview. Together, we revealed what really goes on inside my mastermind-first coaching business…
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The Traditional Mastermind is Dead - Here’s What You Need To Create Instead.
The traditional mastermind model is officially dead - and that’s actually great news for coaches, mentors, and consultants. Outcome-driven masterminds are the ones that will succeed in 2026 and beyond, and they empower even those without big names or flashy networks to build profitable, impactful...
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Exactly What I’d Do If I Was Scaling My Mastermind From 5 To 50 People
I'm going to take you through exactly what I would do right now if I was scaling my mastermind from five to 50 people this year. I’m talking about the strategies and mindset to adopt if you want to bring more clients into your masterminds or group programs this year. What You'll Learn: 00:00…
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The Real Reason You're Exhausted Delivering Your Mastermind (and How to Fix It)
Are you secretly wondering if your mastermind business model is what's draining your energy - or if there's a smarter way to scale without burning out? I’m sharing what really causes exhaustion for coaches and consultants, and exactly how you can build a thriving mastermind business model that...
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The No.1 Mistake People Make When Starting Their Mastermind
Thinking about transitioning your one-to-one coaching clients into a mastermind, but worried about losing them - or the depth of transformation you provide? I’m sharing the exact process that’s allowed me to successfully move my clients into masterminds, without sacrificing results or...
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How to Switch From 1:1 To A Mastermind Without Losing Clients
I’m diving into the real reasons so many masterminds never make it past their first year - and how you can avoid those pitfalls. I share exactly why designing for scale doesn’t mean you have to offer less, care less, or lose those incredible client outcomes. What it does mean is being smart about...
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How to AI Proof Your Online Coaching Business & Mastermind - Part 2
In 2026 it’s essential that we focus on what AI can’t replicate - your lived experience, unique industry judgment, and personal brand. The episode also features a special segment with Dr. Nici Sweaney, a global leader in ethical AI. Nici delivers a future-focused wake-up call and actionable...
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How to AI Proof Your Online Coaching Business & Mastermind - Part 1
Welcome to a new chapter of The Scalable Freedom Show. In this first episode of Season 2, I address a pressing question for many coaches and consultants: how do we ensure our businesses remain not just relevant, but profitable and resilient as AI continues to reshape our industry? Having spent...
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The Season 1 Finale of The Scalable Freedom Show + BTS January
The Scalable Freedom Show is stepping into a new chapter. After years of audio-only episodes and the intimacy that comes with that, I’m taking you behind the scenes of a big shift we’re making this year. We’re moving into video podcasting, and in this episode, I share why now, and why it matters....
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2026: The Year Where the Nice Girl & Nuance Needs to Die
Playing it safe is out. This year, I’m challenging the old 'nice girl' persona and making space for honest, unapologetic thought leadership. Today, we kick off 2026 by talking about why being bold and clear is the only way to cut through the noise, especially as AI floods our feeds with more...
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The 3 Business Priorities We’re Betting On in 2026 (and Why You Should Too)
2026 is here, and we’re not just making resolutions. We’re making moves. In this episode, I share the three big priorities guiding our business this year and why we’re focusing on execution with real energy and intention. If you want a behind-the-scenes look at what’s shaping our strategy, you’re...
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My Word for 2026
As the year winds down, I’ve been reflecting on what I want next year to truly feel like. I’ve landed on one word that will shape everything I do in 2026. After a whirlwind 2025, where staying connected to my intentions was a challenge, I’m entering the new year with a clear and purposeful…
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The Exact Strategy I'm Taking On My Xmas Break (It's Not What You Think)
Everywhere you look, people are talking about strategic planning and prepping for the new year. My approach this Christmas is the complete opposite. In this episode, I share why shutting down my business for two full weeks and stepping away from emails, Slack, and content creation is the smartest...
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My Biggest Life (and Business) Challenge in 2025
As the year wraps up, I’m pulling back the curtain on what’s really been going on behind the scenes in my life and business. On the outside, life might look like a highlight reel. My daughter Sunny is thriving, my marriage with Che is stronger than ever and our home feels like a sanctuary. But...
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I Asked My OBM Why She Thinks We’re a ‘Successful’ Business. Her Answers Shocked Me…
I asked my OBM, Nivek Harrison, why she thinks our business is successful, and her answers shocked me. As the festive season rolls in and I'm deep into planning for 2026, I figured it was the perfect time to pause and reflect on what's already working. I've been trying to identify our strengths…
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Selling A Mastermind Right Now? Focus On This Type Of Buyer
The reason your mastermind isn't selling has nothing to do with your offer. You're targeting the wrong buyer. As we step into December, I want to share insights on something crucial for anyone selling a mastermind: understanding the right kind of buyer to target. So many people struggle because...
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4 Subtle Ways You're Repelling People From Your Mastermind
You're doing all the right things to market your mastermind, but the sign-ups just aren't coming. The problem might not be your offer at all. If you're marketing your mastermind right now, whether it's launching in December or further ahead, this conversation is for you. Through my journey of...
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Creating Audacious Wealth in Online Business with Nic Beegee
Building audacious wealth in the online world requires more than just strategy. It demands vision, energy and an unapologetic commitment to authenticity. I'm so excited to introduce you to Nic Beegee, a woman who has completely redefined what's possible in online business. From food stamps and a...
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Taking Your Business Profits To Generate Real Wealth with Elise Aricheta
You're hitting those consistent 10K to 20K months and the business is humming along, but then a question creeps in: what next? Just because your revenue is steady doesn't mean you've achieved real financial security. Today, I sit down with Elise Aricheta, a certified financial planner who's spent...
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I Spent the Week With Other 7 Figure Business Owners. Here’s 3 Conversations We DIDN’T Have
I just got back from a retreat with some incredible seven-figure business owners, and I'm still buzzing from the experience. You'd think we spent the weekend dissecting groundbreaking strategies and the latest marketing tactics, but what truly struck me were the conversations we didn't have....
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The Only Thing Distracting You from Results This Q4
You're not stuck because your strategy is wrong. You're stuck because you can't stop looking at what everyone else is doing. I was at a business retreat last week with some incredible seven and eight-figure entrepreneurs, and this theme kept coming up in our conversations: how do we actually stay...
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Does a Conversion Event Still Sell High Ticket?
Do conversion events still work for selling high-ticket offers? This question has come up twice in my membership this week alone, so I know it's weighing on a lot of minds right now. With ad costs climbing, attention spans shrinking and everyone jumping on the low-ticket funnel bandwagon, it's...
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How You’re Blocking the Very Thing You Want: A Sold-Out Mastermind
Self-sabotage is really sneaky. It disguises itself as logical thinking and reasonable caution but when it comes to building a sold-out mastermind, it's often the biggest thing standing between you and the growth you say you want. I've had this conversation with clients more times than I can…
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The 3 Things My Clients Doing $50k+ In Their Masterminds Are Doing Right Now
I’m a big believer that launching or selling a mastermind can be the most easeful type of launch if you do it right. I've watched some of my clients achieve amazing results lately so today I’m sharing 3 things that are working for them right now. If you are launching or doubling down on promoting...
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ABOUT THIS SHOW
My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both.In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they’ve created their own success. To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies that you can implement in your business right away. If you want to scale your business to multi-six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you. In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses t
HOSTED BY
Ellie Swift
CATEGORIES
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