The Schrader Show

Spring is one of the most popular times to sell a home—but in today’s housing market, timing alone isn’t enough. With more inventory, increased competition, and more informed buyers, sellers need the right strategy to stand out and successfully sell their home. In this video, we break down what’s really happening in the spring real estate market and what sellers need to know to get their home sold in 2026. Here’s what we cover: • Why spring still brings more buyers—but also more competition • How higher inventory levels are impacting home sales • Why pricing your home correctly from the start is critical • What happens during the first two weeks on the market • How overpricing can cause your home to sit and lose momentum • Why presentation (cleaning, staging, photos, and video) matters more than ever • How buyer behavior has shifted in today’s market • Why concessions like closing costs and interest rate buydowns are common • How new construction homes are competing with resale listings • Why strategy matters more than timing in today’s real estate market Today’s buyers are not just looking—they’re comparing. Your home is being evaluated side by side with other resale homes and new construction options, often within seconds online. That means pricing, presentation, and marketing all need to work together to position your home correctly from day one. The good news? Homes that are well-prepared, priced right, and strategically marketed are still selling—even in a more competitive spring market.