The Scottish Marketing Network Podcast
by Scottish Marketing Network
The Scottish Marketing Network was created to offer the marketing community in Scotland a platform to interact and learn from one another. This series of podcasts will bring you guest from within our network, who are here to tell you what they do and pass on their learnings. This won’t be the same tone as your usual business podcasts, we want this to be fun, interesting and inspirational.
Episodes
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Episode 27: Eli Zheleva, Systems & People Thinking
Eli is a HubSpot Certified Trainer, a published author (her book Marketing Matters brings together her digital marketing and life coaching thinking) and she has spoken at international forums on data-driven marketing. Eli joins us to share her views on the relationship between systems and people,...
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Episode 26: Alan Black, The 1.7x Copywriter
Alan Black is the Founder of Blackad, a copywriting and brand language consultancy with offices in Glasgow and London that’s been putting the right words in the right places for over 20 years. There’s a lot of noise out there suggesting AI is coming for writers’ jobs. A narrative that is doing…
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Episode 25: Ellie Murphy & Pete Martin, Building Communities
In this spisode Kerry is joined by two business owners, leading the charge in Scotland’s marketing scene: Pete Martin representing Marketing Society Scotland and Ellie Murphy representing CIM Scotland. They talk through the communities they are involved in and give you an overview of what they…
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Episode 24: Richard Simpson, Clarity In The Chaos
Richard is the Co-founder of Limitless Innovations Group, which owns Limitless and Tayburn. He works with marketing leaders to bring clarity to complex commercial challenges. His work centres on defining strategic context and helping businesses make confident decisions about their marketing in...
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Episode 23: Colette Beagan, Creating a great website for growth
Colette is the founder of Connette, a Glasgow based website design agency that builds bespoke websites and eCommerce stores for businesses across the UK. Connette build websites for businesses with big plans for the future and positions them for business growth. In this episode we’re digging into...
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Episode 22: Greg McEwan, Talent Management in sports
Greg’s career spans agency, client-side and leadership roles, including senior positions at organisations like Hibernian FC and The R&A. He’s the founder of McEwan Marketing Group, where he supports talent to build meaningful partnerships and commercial growth. In this episode we hear all about...
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Episode 21: Joel Stone, Give Your Clients the Roadmap
Joel's approach is to offer business owners clarity when they’re fed up with trying everything and getting nowhere. He works with service business owners in the SME space who want a clear path to hitting their objectives. No gimmicks, no hacks — just a proper roadmap that actually works. In this...
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Episode 20: HawkAyeScotland, Capturing Glasgow from a different angle
Scott is the founder of HawkAye, a drone-led creative studio producing high-impact visual content across sport, live events and brand storytelling. His work blends technical precision with a real feel for culture and atmosphere, not just capturing what something looks like, but what it feels like...
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Episode 19: Ciaran Keenan, How Ad Agencies Solve Problems for Their Clients
Ciaran leads at Superstore Media, a Glasgow-based full-service ad agency offering everything from branding, graphic design and packaging to social media strategy, video/photography, web design and brand identity. With a strong background across FMCG and multi-disciplinary projects, Ciaran…
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Episode 18: Becky Calderwood, Agency life and building a true wellness culture.
Beccy Calderwood has a wealth of experience from her years working in agency, witnessing first-hand how the world of work and culture has evolved over time. She now works as People Development Consultant and has recently launched the workplace wellbeing brand Ground:ed helping organisations shape...
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Episode 17: Craig Edwardson, Digital Marketing Lead Gen from an agency expert
Craig Edwardson is Head of Digital at BIG Partnership. Craig has over 14 years of agency experience, leading multi-channel digital strategies for some of the UK’s biggest B2B and B2C brands. Craig talks to Kerry about his commercial approach—he’s not just about clicks and impressions, but about...
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Episode 16: Andy Campbell, Inside a Decade of B2B Professional Services Marketing
Andy brings over a decade of experience, starting at Henderson Loggie in 2016 as a Marketing & Events Administrator and rising to Marketing Manager in 2021. He oversees everything from lead generation and content creation to social media and web design. Beyond his day job, Andy is involved as a...
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Episode 15: Mercy Abel, Intergenerational Workplace & Bridging The Gap
Mercy is a multi-award-winning marketer and early careers specialist. She is a passionate advocate for representation and access in the creative industries. She’s spoken on the IPA panel about age representation in adland, and hosts The Audacity of We—a Gen Z careers podcast that also runs as a...
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Episode 14: The Scottish Marketing Summit
Susan Carruthers is the driving force behind Scotland’s brand-new event, the Scottish Marketing Summit. On Wednesday, 5 November 2025, Susan is bringing together brilliant minds for a day of practical, action-packed marketing insight. Held at the Village Hotel in Glasgow, this summit is all...
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Episode 13: Award Nominations
Stephen Emerson is the Scotland editor for Insider Media, a national B2B publication company with publishing and events operations in each region of the UK. Since joining in February, he has helped Insider Media launch a daily newsletter, establish a roundtable programme while also working on the...
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Episode 12: The Power of PR with Gregor and Scarlett Hollerin
Story Shop is an independent PR agency known for creative, earned-first storytelling. They recently won Medium-Sized Agency of the Year at the PRCA Awards for their work with purpose-driven brands. Their client work spans everything from whisky and wellness to education, hospitality, and sport....
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Episode 11: Building Brands Across the Globe
In this episode Kerry invites Elliot Davis to discuss global brand building. Since graduating from the University of Strathclyde, Elliot's career has taken him all over the world to work with some high-impact brands. Elliot touches on the nuances of culture in brand building, the importance of...
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Episode 10: Mentoring Matters
In this episode Kerry talks to Lizzie Donaldson Founder of Berry and Laurie MacPherson, Career Coach & LinkedIn Mentor about how to get mentoring right. There is a rising demand for support in career development within Scotland’s marketing & business community, Lizzie and Laurie talk to us about...
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Episode 9 - Amazon as a Specialism
In this episode Kerry talks to Calum Prentice, Amazon Lead for AFG Media/ Morphsuits. We hear how Calum has progressed his career in the Amazon space and become specialist in this space. Calum tells us about the benefits of getting Amazon right, but also some of the pitfalls if you’re not using...
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Episode 8: Reinventing Brands with Oli Norman
In this episode Kerry talks to Oli Norman, CEO & Founder of ITISON. We hear about the evolution of this brand spanning 20 years, the changes in the market, in social media and the effect this has on the hospitality industry and D2C brands, as a whole. Oli shares some thought-provoking and...
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Episode 7: Navigating B2B
In this episode Kerry talks to Gordon Ross, Head of Marketing & Salary Sacrifice at Gofor. We hear about his career path through B2B marketing, navigating new ways of working and progressing through some highly regarded organisations in this field. Gordon’s LinkedIn:...
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Episode 6: Importance of Building a Network with Craig Campbell
In this episode, Jamie sits down with Craig Campbell, a well-known name in the SEO industry, to explore the power of networking. Craig shares how he has built a network of successful individuals who have helped him reach new career heights—and how he’s now paying it forward by helping others grow...
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Episode 5: Diversity in Whisky
In this episode, Kerry talks to Hazel Berryman & Holly Martin about their careers in the whisky industry. We discuss some of the challenges they faced entering into the industry for the first time, the preconceptions we hold of this industry sector and the strides that are being made to make one…
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Episode 4: Deep Dive into the Evolution of e-Commerce
In this episode of The Scottish Marketing Network Podcast, David Proctor and John Bruce share their journey through the ever-evolving e-commerce industry. From adapting to the growing consumer demand for convenience to leveraging data-driven marketing strategies, they offer valuable insights into...
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Episode 3: Importance of Q4 marketing strategies with Ryan Darani
Jamie & Ryan talk about digital marketing and strategies for Q4 and the important of following big brand moves with their digital marketing strategies. We cover personal brand, Tik Tok, important dates, remaining authentic and more.
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Episode 2: Build you network, trust in your capabilities and take the opportunity.
Dawn Ferguson, Corporate Experience Manager at CVH Spirits tells us of her story from the police force, to the charity sector into various admin and events role, to now leading VIP experiences for one of the most prestigious drinks brands in Scotland. This is a refreshing and interesting story,...
About this show
The Scottish Marketing Network was created to offer the marketing community in Scotland a platform to interact and learn from one another. This series of podcasts will bring you guest from within our network, who are here to tell you what they do and pass on their learnings. This won’t be the same tone as your usual business podcasts, we want this to be fun, interesting and inspirational.
Hosted by
Scottish Marketing Network