The Selling Podcast

Have you ever turned down an invitation from a customer or colleague, only to realize later that they stopped asking you to events altogether? In this episode of The Selling Podcast, hosts Scott and Mike tackle the difficult art of saying "no" without burning bridges. Using a simple, four-step formula, they discuss how to decline requests and invitations confidently while ensuring you remain on the guest list for future opportunities.The "Golden Formula" for Saying NoScott outlines a definitive process to decline an invitation gracefully while maintaining future warmth:Meet with Appreciation: No matter the invitation, always start with sincere, heartfelt gratitude. Thank the person for thinking of you and acknowledge the effort they made to extend the offer.Give a Clear Answer Early: Avoid bury the "no" in the middle of a paragraph or conversation. Do not waffle, use "maybes," or say you will "try" if you already know you cannot make it. stringing people along prevents them from inviting others and damages trust.Provide Short Reasoning: While you should almost always provide a reason (unless the request is illegal or unethical), keep it brief. Avoid "dissertation" or "TED Talk" answers. A simple, honest sentence is usually sufficient. Crucially, never lie or invent excuses, as this will eventually damage trust.Future Warmth: Separate the rejection of the event from the rejection of the person. Close by expressing a genuine desire to connect in the future to keep the door open.Mike’s Tweak: The Follow-UpMike adds a critical fifth step to the formula to maximize your chances of a reinvitation: The Follow-Up Note.A day or two after the event took place, send a quick message asking how it went. For example: "How was the dinner Friday night? I thought about you guys and hope you had fun." This shows continued interest and reinforces that you value the relationship, even if you couldn't attend that specific event.Key Takeaways & NuancesThe Power of Confidence: When saying no, be confident. If you sound hesitant, a customer may sense a "chink in the armor" and try to pressure you into changing your mind. Do not sound guilty for having other commitments.Handling Unethical/Illegal Requests: If a customer asks for something illegal, immoral, or unethical, the formula changes. There is no need for appreciation or future warmth regarding that specific request. A confident, definitive "no" is required immediately.Turning Down Activities You Dislike: If you are invited to an activity you genuinely do not enjoy (e.g., poker night), use appreciation, a clear no, and then politely state that the activity isn't your thing. Offer an alternative activity you do enjoy to steer future invitations toward things you will accept.Don't "Ghost": One of the biggest mistakes is sitting on a request because you really want to go but know you probably can't. Procrastinating only frustrates the inviter. Reply confidently as soon as you know your status.

In this episode of The Selling Podcast, we dive into the world of leadership development with Val Ries, executive coach and author of Chief Inspiration Officer at Executive Muse. Val breaks down her core frameworks for building thriving, motivated teams, starting with a quiz that holds up a mirror to your own leadership style. We explore the balance between encouragement and high standards, the psychological needs of employees, and how to bounce back from difficult interactions.Key Episode Highlights:1. The Three Hats of LeadershipVal’s assessment categorizes leaders into three main archetypes:The Encouraging Cheerleader (The Cheerleader): Approachable, supportive, and great at boosting morale during tough times.The Intentionally Passive Leader (The Space Giver): Steps back to let employees "swim" (and potentially fail), fostering autonomy and trust.The High Standards Leader (The Challenger): Communicates clear expectations, pushes for excellence, and challenges the team to improve. The Goal: A balance of all three (33% each). Leaders often lean too heavily on one, which can create imbalances in team dynamic and productivity.2. Leading When Your Job Is on the LineVal addresses the immense pressure young or new leaders face to produce numbers. The constant worry about job security often causes leaders to show up as terse, irritable, or micromaging, which stifles the team. The Fix:Refinement and Mindset: Leaders must first "inspire themselves." If you don’t hit goals, what are you making that mean about you ("I’m not good enough")?Self-Reflection: Identify the core emotion you are leading from (fear, worry) and reframe it. A calmer, more confident leader brings out the best in others.3. Getting Out of "The Cave""The Cave" is Val's metaphor for getting stuck in a negative, defensive, or unproductive mental state following a trigger (like a lost sale or harsh criticism). The C.A.V.E. Acronym:Criticism (external/internal)AssumptionsVictim Mindset ("I’m not good enough")Enclosed Patterns (behavioral retreats: shutting down, second-guessing) The Takeaway: It’s not if you get into the cave, but how long you stay. The book provides specific exercises to identify when you are in the cave and how to get out quickly.4. What Employees "Crave" From YouVal explains that employees rarely just want to be "left alone." They crave a psychological foundation to thrive. The C.R.A.V.E. Acronym:Connection & CommunityReliability (a boss they can count on)Appreciation (feeling recognized for their work and value)Value (meaningful work, understanding the "why")Effective Communication (proactive and respectful)

In this episode of The Selling Podcast, Scott and Mike tackle the human tendency to avoid difficult tasks and waste time under the guise of "productivity." Whether it’s wandering through a sporting goods store to avoid a tough sales call or spending hours "tweaking" an AI bot, avoidance is a self-defense mechanism that can derail a sales career. The hosts provide four actionable strategies to stop stalling and start generating revenue.Key Episode Highlights:The Avoidance Trap: Why we hide behind emails, social media, and "research" to delay uncomfortable or challenging work.Anticipation vs. Reality: Mike shares a lesson from his father: the anticipation of a task (like doing dishes or mowing the lawn) is always worse than the actual event. Once you start, it’s rarely as bad as you feared.Hard Work vs. Challenging Work: A mindset shift. While roofing in 115°F heat is "hard," sales is "challenging and complicated"—a distinction that makes the work feel more manageable.Four Ways to Cut the Time Wasting1. Front-Load the Uncomfortable"Eat the broccoli" first thing in the morning. By tackling the most daunting, urgent, or unpleasant tasks (like compliance paperwork or cold calls) at the start of your day, you clear your mental queue and set a productive tone for the remaining hours.2. Apply the Revenue Generation FilterAsk yourself: "Is what I am doing right now contributing to revenue?" * Delegate: Can someone else do this?Batch: Group meaningless administrative tasks together and knock them out all at once.Drop: If it doesn't add value or drive revenue, stop doing it.3. Time-Box Your DistractionsYou will never eliminate distractions, so manage them.Utilize "Dead Time": Use your commute for mandatory training audio or hands-free messaging.Schedule Routine Tasks: Set a specific 30-minute block for non-critical emails rather than letting them interrupt your high-value work throughout the day.4. Track and Measure AccomplishmentsFocus on objective numbers. When performance is measured, it improves. Highlighting your daily wins—no matter how small—builds the momentum needed to tackle larger goals.

In this episode of The Selling Podcast, we sit down with Russ Ferguson, a seasoned sales leader with over 40 years of experience spanning from "stamp lickers" (mailing machines) to complex medical devices. Russ shares his evolution from a young graduate seeking "easy money" to a veteran who understands that true success is built on integrity, soft skills, and helping others.Key Episode Highlights:The "Soft Skill" Master Traits: Russ identifies the core DNA of a successful sales professional using the acronym M.A.S.T.E.R.:MotivatedAbility to thinkSelf-starterTeachable/CoachableEthicalResourceful/ReliableEmulation vs. Plagiarism: How to "plagiarize with pride" by taking successful techniques from mentors and adapting them into your own authentic voice.The "Help Me/Teach Me" Approach: A powerful tactic for building rapport with experts (like doctors or engineers). By positioning yourself as a student, you lower their guard and turn the sales process into a collaborative problem-solving session.Money is the Shadow: Russ explains that if you lead with integrity and focus on helping the customer, money will naturally follow you like a shadow.Navigating the OTE (On Target Earnings): Practical advice for mid-career professionals on discussing compensation, understanding the "Hunter vs. Farmer" dynamic, and why you must ask what percentage of the team is actually hitting their numbers.

"If you don't take care of yourself, you can't help other people."In this high-energy conversation, Jon Cheney returns to the podcast to discuss his latest project, Moon Command, a game built entirely through the power of Generative AI. Jon challenges the traditional business dogma of "always charge for your time," arguing instead that in the modern economy, attention is the ultimate currency. Key highlights include:AI as an Equalizer: How Jon used tools like Replit to build apps and games without writing a single line of manual code.The GaryVee Strategy: A deep dive into Day Trading Attention and why "giving it all away" leads to massive inbound success.The "5 Priorities" Hierarchy: A radical approach to management where the job is ranked 5th, behind self, family, beliefs, and hobbies.The Flow State: How music and kayaking fuel professional "sprints" and why you don't have to do everything all at once.AI Game Development, Moon Command, Jon Cheney, Replit, Generative AI, Gary Vaynerchuk, Business Philosophy, Personal Productivity, Flow State, Time Management, Entrepreneurship, Giving Value, SEO Strategy, Software Development, Work-Life Balance, Digital Marketing.

In this episode of The Selling Podcast, Jon Cheney, CEO and Chief AI Officer of GenAIPI, explains how he leveraged AI and veteran sales skills to build a million-dollar business in just six months with a $400 startup cost. The conversation explores the revolutionary concept of "vibe coding"—using natural language to develop production-ready software via platforms like Replit without writing a single line of code. Cheney breaks down how AI is leveling the playing field for entrepreneurs by closing traditional knowledge gaps in law, medicine, and engineering. Key highlights include the importance of selling a product before it’s built, using AI as an "interviewer" to sharpen business conviction, and why the "post-work world" narrative is a threat to human agency. This episode is a masterclass in compressing the entrepreneurial timeline and using AI as a force multiplier for sales-driven growth.

This episode of The Selling Podcast features a masterclass in leadership and career longevity with medical device sales veteran and business owner Tony Schneider. With over 26 years of experience—spanning from his roots as a commercial pilot to leading a top-tier distributorship—Tony shares the "secret sauce" that kept him at the top of the leaderboard and how he successfully transitioned from a high-performing rep to a servant-leader manager.In this episode, we discuss:The Pilot’s Pivot: How a single, jarring conversation with a colleague changed Tony’s life path from aviation to a 20+ year career in medical sales.The "Servant" Mindset: Why Tony views sales not as "selling," but as a professional commitment to serving and consulting for others.Hiring for Character over Credentials: Why Tony stopped requiring four-year degrees and started looking for "like-minded individuals" who possess the innate gift of service.The AI Interview Trap: A cautionary tale about the dangers of remote hiring and how some candidates are using AI tools to "game" the interview process.Managing People, Not Processes: Insights into why the hardest part of management is managing personalities—and how to identify and utilize the unique gifts of every team member.The "Father Figure" Leadership Style: Tony’s philosophy on building a business as a "family," where constructive criticism is given with the heart of a mentor.

This week, we tackle the silent killer of sales productivity: Analysis Paralysis. As the old saying goes, "Nothing happens until something is sold," yet many sales reps find themselves stuck in the "basement office," over-strategizing while their prospects move on to competitors.Scott and "Old Dude" break down why we get stuck in the parking lot, the difference between preparation and procrastination, and how to build the "Ready, Fire, Aim" mindset required to actually close deals.In this episode, we discuss:The 70% Rule: Why a "bad plan" violently executed today is better than a perfect plan that never launches.The Fish Hatchery Strategy: How to contain "collateral damage" by testing your pitch in small, safe ponds (like friends, family, or mentors) before hitting the big stage.The Imposter Syndrome Trap: Overcoming the "White Coat Syndrome" and realizing that most prospects aren't looking for perfection—they’re looking for action.Measuring Activity vs. Preparation: Why your CRM should reflect how many times you "dipped your toe in the water," not how many hours you spent researching.The 5-Minute Rule: If a sales action (an email, a follow-up, a quick intro) takes less than five minutes, do it immediately.

This week, we bridge the gap between the classroom and the closing room. We are joined by BJ Allen, Professor of Marketing and Sales at Brigham Young University (BYU). BJ isn't just a theorist; he’s an expert in the "Silicone Slopes" tech scene, a researcher, and a mentor to the next generation of sales superstars.We dive deep into the evolution of sales—from the "old school" days of Xerox and IBM to the modern "SaaS Machine." BJ explains why sales is no longer just "artistry" or "fluffy" talk—it’s a data-driven process where the best learners always become the best earners.In this episode, we discuss:The "Spin" Revolution: Why the Spin Selling methodology changed the game by proving sales is a repeatable process.The "Frenemy" Relationship: How marketing and sales are finally aligning through Account-Based Marketing (ABM).LinkedIn as Your Personal Website: Why 90% of B2B buyers vet you online before they ever take your call—and how to brand yourself as a content expert, not just a "President’s Club" winner.The Power of Micro-Testing: Why you should A/B test your subject lines and intros like a scientist to see what actually moves the needle.AI and the Authenticity Gap: Why the rise of automation is actually a "golden ticket" for salespeople who double down on human, personalized interactions.

Hiring is a gamble, but you don't have to play with blinders on. This week, we welcome back Tim Germann, Chief Commercial Officer at Carterra, to pull back the curtain on how he builds world-class commercial teams. Tim breaks down his "Three Pillars" for identifying top talent: a documented history of success, a relentless work ethic verified by deep-dive references, and the ability to articulate every career transition with ownership rather than excuses.We explore the "Razor’s Edge" of the interview—finding that rare individual who is infinitely confident in their past results but appropriately humble about the challenges ahead. Tim also shares a powerful lesson on self-awareness and social anxiety in leadership, and why even a "corporate flame-out" can be the germination point for a future superstar. If you are a hiring manager looking to lower your risk or a candidate looking to stand out, this masterclass in interviewing is for you.

Send us a textAre you managing your business or truly leading it? This week on "The Selling Podcast," Mike and Scott welcome strategic expert Jim Hanlon to discuss a powerful, often overlooked truth: the best CEOs are often the best CE-'NO's.Jim breaks down the mindset required to run your business with laser-like focus. He explains that great leadership often requires the courage to say "no" to distractions and opportunities that, while tempting, don't align with your core mission.The central lesson is clear: look critically at what is making money and what is not. Jim argues that if an activity, product, or service isn't generating revenue, you must have the discipline to stop it. We discuss how to strategically analyze your offerings and ensure everything you do aligns perfectly with your existing strengths and goals.Tune in to learn how to stay focused, remain true to your vision, and adopt the strategic discipline of a CE-'NO' to maximize profitability and drive genuine business growth.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textThink a deal is dead? Think again! This week on "The Selling Podcast," Mike and Scott welcome legendary long-time selling champion Tim Germann to share his game-changing philosophy: no sale is ever too far gone.Tim reveals the counterintuitive phrase that has saved countless deals when a client says they’re moving in another direction: "And that is exactly why you should stay with us." He breaks down why this phrase instantly catches prospects off guard, buys you crucial time, and allows you to pivot and offer the perfect, tailored solution they haven't yet considered.But Tim’s wisdom goes beyond tactics. He argues that sales is mostly art, not science, and that every person is fundamentally built with the innate ability to sell, even if they need a little training to unlock it. Tune in to learn how to tap into your natural selling ability and gain the confidence to flip a "no" into a definite "yes." This episode is your guide to mastering the ultimate sales comeback.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textEver wondered what it really takes to turn a great idea into a profitable business—all while keeping your day job? This week on "The Selling Podcast," Mike and Scott are thrilled to host Justin Kress from Justinhomecare! Justin is here to share the blueprint for building a thriving business from absolutely nothing.Justin dives into his compelling personal story, detailing the journey from having a brilliant idea to successfully transforming his side hustle into a full-fledged, growing business. He reveals the practical strategies he uses to keep pushing his dream forward without sacrificing the stability of his current job.The core of this conversation centers on two essential steps for any entrepreneur: finding your niche and then providing the perfect solution. Justin breaks down his process for identifying an underserved market within home health, creating a specialized service, and delivering value that sets him apart.Tune in for an inspiring and actionable episode that proves you don't need to quit your job or secure massive funding to start building your business success today.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textWe've all been there: staring at the phone, dreading the next cold email, and suddenly the urge to organize your sock drawer is overwhelming. This week on "The Selling Podcast," Mike and Scott tackle the universal sales struggle: how to reach out when you really don't want to.They dive straight into the psychology of sales avoidance, breaking down the seven major traps to avoid. Stop waiting for motivation, quit apologizing, and delete that novel-length message! Mike and Scott explain why overthinking and letting fear of rejection dictate silence are the real quota killers.Then, they flip the script with seven powerful, actionable strategies to build outreach momentum:Start Small: Forget the huge task list and commit to just one outreach a day.Be Curious, Not Perfect: Use simple templates and focus on asking a genuine question about them, not pitching yourself.Shift Focus Outward: Learn how framing your outreach as giving value or opportunity melts away the fear of rejection.Finally, they share the ultimate mindset shift: celebrate the attempt, not the outcome. Success is simply hitting "send." Tune in for the funny banter and practical advice that will help you conquer procrastination and consistently fuel your pipeline.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textAre your conversations in networking events and client meetings leading straight to dead ends? This week on "The Selling Podcast," Mike and Scott tackle a critical skill that separates master networkers from awkward noodlers: the difference between "Nothing" and "Great" conversation starters.Mike and Scott break down the safe, lazy phrases that kill rapport (yes, we’re looking at you, "How's the weather?" and "Busy day?"). They reveal why these are just statements about facts that give your prospect nothing to build on, wasting valuable time.Then, they pivot to the powerful framework of Great Conversation Starters. Learn to swap boring small talk for open-ended questions that spark genuine connection, interest, and depth, such as:Personal & Relational: "What’s keeping you excited lately?"Situational: "How did you get into what you do?"Deeper & Engaging: "What’s a project or goal you’re working on right now?"The golden rule is simple: Nothing starters are statements; Great starters are questions about stories, emotions, or choices. Tune in to get the exact cheat sheet for transforming your introductions into meaningful dialogue that builds trust and ultimately drives your sales pipeline.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIt’s the conversation every sales professional avoids, but the one you desperately need to hear. This week on "The Selling Podcast," Mike and Scott pull no punches on a critical question: when is it time to fire a client? They reveal that holding on to a bad customer can be more damaging than letting them go, costing you not just revenue, but your time, your team's morale, and your business's future.In this episode, we break down 12 unmistakable red flags that signal a toxic relationship. We’re not talking about minor annoyances; we’re talking about a client who:Costs more than they make, draining your support and time.Constantly disrespects you or your team, making every interaction a source of dread.Demands unrealistic expectations and causes endless scope creep without paying for it.Chronically pays late, wreaking havoc on your cash flow.Mike and Scott provide a simple but powerful rule of thumb: if a client consistently ticks three or more of these boxes, they are a bad fit. This episode is your playbook for identifying unprofitable relationships and having the confidence to cut them loose, freeing up your pipeline for better, more aligned opportunities.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textEver feel like a sales call was a total waste of time? This week on "The Selling Podcast," Mike and Scott reveal the antidote: a powerful framework built on just four essential questions that turn every conversation into a strategic advantage.They introduce the "Strategic Flight Plan," a simple yet powerful methodology that ensures every sales call is intentional and directly tied to your quota. You'll learn to ask:"Why are we stopping here?" to avoid the easy but pointless meetings and focus on genuine opportunities."Who are we going to see here?" and "What questions are we going to ask them?" to stop flying blind and start planning for a truly impactful conversation.And the most critical question of all: "Why is that information you are after important?"—the secret to tying every detail back to a bigger business outcome.This isn't just about asking questions; it's about building a feedback loop where your daily actions directly feed into your overall sales success. Tune in to transform your calls from busywork into purposeful, revenue-driving conversations.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textAre your "just checking in" emails getting you ghosted? This week, Mike and Scott get straight to the point on one of the biggest deal-killing mistakes in sales. They reveal why this common phrase is a total waste of time and introduce the Golden Rule of Follow-Up—a framework that transforms your outreach from an annoyance into a valuable part of the sales process.In this episode, you’ll learn how to:Add Value, Not Just Nudges: Discover how to share industry insights, client success stories, or helpful resources that make your prospect smarter, not just annoyed.Move the Process Forward, Relentlessly: Get the exact questions to ask and next steps to set that keep the momentum going, even when they're busy.Make Every Touchpoint Personal: Learn how to use company wins, promotions, or their specific needs to create a genuine connection that makes you impossible to ignore.Mike and Scott provide concrete, ready-to-use phone call openers and email templates that are designed to teach something new, remind them of their goals, or simply make their decision easier. Tune in to ditch the check-in and start building a follow-up process that closes deals.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIs cold calling dead? It's the most controversial question in sales, and this week on "The Selling Podcast," Mike and Scott tackle the debate head-on. In a classic showdown of old-school grit versus new-school tech, they lay out the powerful case for and against the cold call.On one side, they argue that cold calling is far from dead, serving as a direct, fast path to decision-makers and a powerful way to build genuine human connection in a digital world. They even explain why, in industries like medical and B2B services, the phone still reigns supreme and is an essential "boot camp" for building a new rep's pipeline and resilience.On the other side, they don't shy away from the harsh realities. They dissect the frustrations of navigating gatekeepers and voicemail graveyards, the low ROI compared to highly targeted social selling, and how the modern buyer's behavior has made cold calls feel like an interruption. They also confront the real issue of burnout and morale that constant rejection can cause.This episode is a balanced, no-BS look at both sides of the argument. Mike and Scott's signature banter will have you laughing as you re-evaluate your own prospecting strategy and decide for yourself if cold calling is a vital tool or a relic of the past.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIs the elusive "work/life balance" a myth? This week on "The Selling Podcast," Mike and I get real about a topic that plagues every ambitious professional. We argue that true balance is impossible and that the real key to success lies in a radical reframe: work/life is a trade-off, not a balance.Mike lays out a powerful truth: work is an obligation, but family is a non-negotiable responsibility. With this perspective, we explore the concept of work/life integration, a more realistic and effective approach. We challenge you to stop trying to fit your family life into your work schedule and, instead, strategically find how to fit your career into your family life—the second most important thing into the first.This episode is packed with candid insights and practical advice on how to navigate this trade-off with intentionality. We share our own struggles and successes in creating a life where you can be a top-performing professional without sacrificing what truly matters.Tune in to learn how to change your mindset, make the right choices, and create a sustainable model for success in every area of your life.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textEver wonder what separates the good sales reps from the truly great ones—the ones who consistently meet and exceed their quota, quarter after quarter? This week on "The Selling Podcast," Mike and Scott pull back the curtain on the top three things elite sales professionals do to achieve consistent success. No guests, no fluff, just actionable wisdom you can implement immediately.We dive deep into three core principles:They Own Their Pipeline Like a CEO: Elite reps don't sit back and wait for leads to land in their lap. We'll show you why the best in the business act like the CEO of their own sales territory, taking full ownership of their prospecting. Learn to understand the value and velocity of every opportunity in your pipeline, ensuring a steady, predictable flow of business that you control.They Sell with Purpose, Not Just Products: Quota crushers are more than just product experts—they are customer-centric problem solvers. We explain why focusing on features is a rookie mistake. Instead, learn how to ask smart, situational questions that uncover your prospect's pain points and allow you to tailor your pitch to their specific needs. Remember, people buy outcomes, not options.They Follow Through and Follow Up Relentlessly: The final secret to success isn't just about closing, but about finishing. We reveal why the most successful sales reps are masters of follow-up. Discover how to set clear next steps in every interaction and relentlessly circle back on old leads. We'll prove that in a world full of distractions, your persistence is your most professional asset.Tune in to learn the three habits that will transform your sales game and help you start crushing your own quota.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textOn "The Selling Podcast" we're celebrating our 5-year anniversary! To mark the occasion, Mike and Scott take an unforgettable look back at half a decade of hard-won sales wisdom, funny banter, and unforgettable guests. But this isn't your typical retrospective.In a first for the show, Mike and Scott get a little help from the future, using AI personalities generated by NotebookLM to help them revisit and distill the most impactful moments from past episodes. It was a blast to make, and the result is a potent "best of" that's perfect for both new listeners catching up and longtime fans ready for a trip down memory lane.We'll re-explore some of our most popular topics, revisit key strategies for overcoming objections, and reinforce the core principles that have defined the podcast from day one. If you've ever wondered how to apply practical, no-nonsense advice to your sales career, this episode is a powerful reminder that the fundamentals are timeless.Tune in to celebrate five years of helping you sell better, live better, and most of all... enjoy more!Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textHow many times has a deal gone sour because of a simple miscommunication about expectations? This week on "The Selling Podcast," Mike and Scott welcome Pete Howland to break down the critical skill of setting and managing client expectations. This isn't just about good manners; it's about building trust, avoiding disappointment, and ensuring a fantastic customer experience.Pete reveals a simple yet powerful tactic: instead of giving a vague timeframe like "it'll be ready in a few hours," give a concrete time of day. "I'll have that to you by 3 PM" is a game-changer that eliminates ambiguity and shows you're in control.But the real secret, Pete argues, is asking the right questions to uncover the expectations your client already has—and you just don't know about yet. We dive into how to have these crucial conversations upfront to align on goals and build a collaborative, transparent relationship from the very start.This episode is your blueprint for moving beyond vague promises and into a world of clear, confident communication. Tune in as Pete breaks down how mastering this skill will not only save you from headaches but also consistently help you deliver an exceptional experience that keeps clients coming back.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textEver feel like you're pitching to a brick wall? This week on "The Selling Podcast," Mike and Scott sit down with Ryan Blair, a dynamic change consultant, to tackle one of the toughest challenges in sales: getting people to embrace change. We all know change is hard—for us, and for our prospects—and Ryan provides the blueprint for making it happen.In this insightful episode, Ryan reveals his battle-tested tips and tricks for guiding people through the change process. He shares how to quickly and accurately identify the person who's simply not interested in your message and how to avoid wasting precious time on lost causes.But more importantly, Ryan breaks down how to strategically set up your sales and service process so that prospects are not just willing, but eager to change and implement your solution. He explains how to build a case for change that resonates on a deep level, turning resistance into enthusiasm.Tune in for a powerful conversation filled with actionable strategies on how to become a true change agent, not just a salesperson. Mike and Scott bring their signature blend of sharp wit and hard-hitting sales wisdom to make this a must-listen for any sales professional looking to get a "yes" from even the most change-averse clients.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIt's the call every sales professional dreads: losing a top account. This week on "The Selling Podcast," Mike and Scott get raw and real about a painful truth in the sales world. They reveal that no matter how experienced you are, the sting of losing a major client never truly goes away. The same cycle of emotions—shock, anger, and self-doubt—happens every single time.In this episode, we tackle this emotional rollercoaster head-on, providing a crucial framework for not just surviving, but thriving after a major loss. We explore the initial feelings of shock or denial and the inevitable spiral into anger or blame—whether directed at a colleague, the client, or yourself. Mike and Scott share a critical "don't": do not get angry at someone's decision to move on. They explain why recognizing this as a business decision, not a personal attack, is the first step toward a healthy recovery.We then address the dangerous feelings of self-doubt that creep in, making you question your own abilities. But most importantly, we equip you with a plan for what not to do next. We’ll show you why you should never panic and frantically call your other clients to offer unnecessary discounts just to keep them. We share a powerful mantra: "Don't let panic poison your position." Instead of creating unneeded commotion, learn how to keep the situation isolated and contain the emotional fallout.Ultimately, this episode is a guide to getting back to business. Mike and Scott emphasize the importance of managing your own emotions, avoiding stressing out everyone around you, and immediately focusing back on your pipeline. The key to recovering from a major loss isn't dwelling on the past, but channeling that energy into the future and getting back to the business of winning.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textEver find yourself dreaming big about your sales goals, but those dreams feel more like a fantasy than a plan? This week on "The Selling Podcast," Mike and Scott tackle a crucial distinction that separates successful sales pros from those perpetually chasing rainbows: the difference between a pipeline and a pipedream.We dive into what makes a pipedream – those exciting, often unrealistic aspirations that live only in your head. While creativity and big thinking are great, a pipedream, by definition, isn't written down, isn't grounded in reality, and often leads to disappointment rather than achievement.Then, we introduce the power of the pipeline – your tangible, realistic, and written blueprint for the future of your business. Mike and Scott break down why your pipeline isn't just a list of opportunities; it's a living document that controls the future of your business. They emphasize that if you dread certain aspects of your work, you have the power to curate your pipeline to avoid those very things, ensuring you're building a future you're excited about.Discover how a truly solid, well-defined pipeline directly translates into increased confidence and greater fluidity in your sales process. When your goals are clearly articulated and genuinely achievable, you'll approach every interaction with more conviction and adaptability.Tune in as Mike and Scott share their signature blend of hard-hitting sales wisdom and engaging banter, helping you ditch the pipedreams and start building a robust, realistic, and profitable pipeline that empowers you to control your destiny in sales.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textEver feel like there aren't enough hours in the day to truly build the business of your dreams? This week on "The Selling Podcast," Mike and Scott are joined by an incredible trio: Aaron Skinner, Alex Skinner, and PJ Howland, the brilliant minds behind UnsexyBusinessmen.com!This episode is a goldmine for aspiring and current entrepreneurs who are tired of the hustle culture narrative and want practical strategies to regain control of their time. The UnsexyBusinessmen founders reveal their unique philosophy on utilizing the correct resources to effectively give you the time to create, build, and run your own business.They dive into:Identifying and leveraging overlooked resources that free up your most valuable asset: time.How to streamline operations to focus on growth, not just daily tasks.The critical balance between working in your business and working on your business.Real-world insights from their own experiences in building and managing ventures, including the story of Aaron's successful janitorial business exit that proves "unsexy" can be incredibly profitable.If you're looking for honest, actionable advice on how to stop trading hours for dollars and start building a truly sustainable and thriving enterprise, Aaron, Alex, and PJ bring the goods. Mike and Scott ensure the conversation is packed with their signature humor and sharp questions, making complex business principles accessible and engaging.Tune in to discover how to strategically reclaim your time and put it to work building the business you've always envisioned.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textReady to ditch the dream and actually start that business you've been thinking about? This week on "The Selling Podcast," Mike and Scott are joined by the incredibly generous Aaron Skinner, the mastermind behind unsexybusinessmen.com! If you've ever felt overwhelmed by the first steps of entrepreneurship, this episode is your personal blueprint.Aaron doesn't just talk about starting a business; he gives away the essential information for free! He pulls back the curtain on how to get started and drive your venture to success, sharing the exact knowledge and practical steps you need to take action today. Forget expensive courses or confusing jargon – Aaron’s philosophy, mirrored on his unsexybusinessmen.com website, is all about providing clear, actionable guidance to get you going.He shares the real-world story of how he built and successfully sold his own janitorial business, proving that you don't need a "sexy" idea to achieve monumental success and a profitable exit. Aaron's journey highlights the power of fundamental business principles, grit, and smart execution.Tune in for an unfiltered conversation packed with insights on:The absolute essentials for new entrepreneurs.Why free, actionable information is often the best way to kickstart your business.The unvarnished truths of building a service-based business from the ground up.Lessons learned from selling a successful venture.Mike and Scott bring their signature blend of humor and hard-hitting sales wisdom as they dive into the nitty-gritty of entrepreneurship with Aaron Skinner. If you're ready to stop dreaming and start doing, this episode is your first (and best!) step.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textEver dreamt of starting your own business, but feel overwhelmed by where to begin? Or maybe you're already in the trenches, navigating the inevitable growing pains? This week on "The Selling Podcast," Mike and Scott cut through the noise and get real with Aaron Skinner, the mastermind behind unsexybusinessmen.com!Aaron isn't just talking theory; he's lived it. He shares the raw, unfiltered journey of how he built a seemingly "unsexy" janitorial business from the ground up, driving it to remarkable success and eventually a profitable exit. Forget the glamorous startup stories for a moment – Aaron brings practical, actionable insights from the world where grit meets strategy.In this episode, Aaron walks us through everything needed to start and successfully run a business, drawing directly from his own triumphs and challenges. He'll share:The initial steps to take when launching a new venture.Common growing pains to anticipate and overcome.Strategies for driving consistent success in any industry.The ultimate rewards of building something from scratch, including what it takes to achieve a successful exit.If you're looking for honest, no-nonsense advice on entrepreneurship, sales, and scaling a business – even one that might not seem "sexy" on the surface – this episode is your blueprint. Join Mike and Scott for their signature blend of sharp insights and engaging banter as they extract the wisdom of a true business builder.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this essential episode of "The Selling Podcast," your hosts Mike and Scott tackle a critical yet often mishandled aspect of sales: the framework of effective follow-up. We've all been there – a great initial conversation, but then the follow-up falls flat, or worse, pushes the prospect away. This week, we break down how to master your follow-up strategy to keep deals alive and ultimately, close more sales.We dive into three common pitfalls and how to avoid them, ensuring your follow-up is always impactful and professional:Don't Act Overly Grateful or Apologetic: We discuss why expressing excessive gratitude or apologies in your follow-up can inadvertently undermine your position and value. Mike and Scott explain how to convey appreciation and professionalism without appearing desperate or weak, maintaining a strong, confident posture that reflects your expertise.Don't Go Into Sales Mode Too Fast: The biggest mistake? Immediately launching into another pitch. We emphasize the importance of pacing your follow-up. Learn how to nurture the relationship, provide value, and build continued rapport before pushing for the next step or reiterating your offering. This approach keeps the conversation relational and prevents you from becoming just another sales rep.Keep It Relational: At its core, effective follow-up is about building and maintaining a genuine connection. Mike and Scott share tactics for keeping your communication human, relevant, and focused on the prospect's needs and context, rather than just your agenda. Discover how to provide helpful insights, share relevant content, or simply check in thoughtfully to demonstrate ongoing value and interest.This episode provides a clear, actionable framework for sales professionals to refine their follow-up techniques, ensuring every touchpoint builds momentum, reinforces value, and moves the sales process forward with grace and effectiveness.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textGet ready for another electrifying episode of "The Selling Podcast" as Mike and Scott welcome back a true show legend: Damien Cooke! Known for his unparalleled expertise in leadership and sales, Damien dives deep into the core tactics that drive peak performance within sales teams. This isn't just about managing; it's about leading your way to exceptional results.Damien shares one of his absolute key takeaways: the vital importance of having an outcomes-based mindset. He emphasizes that true success comes from focusing relentlessly on the specific activities that directly drive revenue, cutting through the noise of busywork to prioritize what truly moves the needle.But it's not just for managers. Damien passionately argues that sales reps can and should take an active role in team leadership, regardless of their title. He outlines the essential qualities of an effective leader in a sales context: the profound ability to listen intently, to observe behaviors and patterns that others miss, and to cultivate humility as a foundational strength. Damien reveals how a great leader possesses a clear vision – not just of where the team is, but where each individual and the group as a whole can get to.Tune in for a powerful conversation packed with actionable leadership tactics, strategic insights, and the signature engaging banter from Mike and Scott. Discover how Damien Cooke's principles can help you lead yourself, your team, and your sales career to unprecedented heights.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this crucial episode of "The Selling Podcast," Mike and Scott sit down with Eddie Dix and Brandon Hoover, the visionary co-founders of RepPrep.ai. For anyone in medical sales, or frankly, any sales professional serious about meticulous preparation, this conversation is a game-changer!We've often stressed the absolute necessity of doing your homework before a sales call – understanding your prospects, their needs, and the market. Eddie and Brandon reveal how RepPrep.io is revolutionizing this process, providing medical sales reps with the cutting-edge information and insights they need to walk into any conversation fully equipped and confident.They discuss the common pitfalls of inadequate preparation and how their platform empowers reps to:Quickly access critical medical industry data and insights.Understand physician and facility needs before the meeting.Identify key talking points and potential objections.Tailor their sales pitches with precision and relevance.Discover how RepPrep.io helps sales professionals move beyond generic pitches to truly personalize their message to a client's specific issues, just as we've advocated in previous episodes. Eddie and Brandon explain how their solution helps reps cut through the selling noise by focusing on specifics, ensuring that every interaction is impactful and value-driven. This conversation underscores how vital specialized preparation is for dominating the competition and ultimately closing more deals in the complex medical sales landscape.Tune in to learn how RepPrep.ai embodies the spirit of doing the proper work, enabling sales teams to be more efficient, effective, and consistently prepared for success.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textGet ready for an electrifying episode of "The Selling Podcast" as your hosts, Mike and Scott, sit down with an absolute sales legend: Aaron Lewis! In a candid and incredibly insightful conversation, Aaron pulls back the curtain on his remarkable career journey, from being a 6-time Presidents Club winner at Salesforce to embarking on an exciting new role at a rapidly growing young company.Aaron dives deep into the strategic thinking behind his significant career transition, openly discussing why he made the move and how he navigated the complexities of shifting to a new environment. This isn't just a story about changing jobs; it's a masterclass in strategic career management for any sales professional looking to advance.Beyond his personal journey, Aaron reveals the core transferable skills that make a top seller successful, regardless of the product, industry, or company size. He shares invaluable tips, proven strategies, and the mindset secrets that propelled him to consistent elite performance at Salesforce and are now guiding his success in a dynamic new venture. If you've ever wondered what truly sets the best apart, Aaron's insights on high performance, adaptability, and maintaining an elite sales mindset are unmissable.Tune in for a powerful blend of hard-hitting sales wisdom and the signature engaging banter from Mike and Scott, as they extract actionable advice from a true industry titan. This episode is packed with the practical knowledge you need to elevate your own sales game, understand strategic career moves, and discover what it truly takes to be a top seller.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this essential episode of "The Selling Podcast," Mike and Scott dive deep into the art of transforming common sales objections from roadblocks into stepping stones. They break down three of the most frequent objections sales reps face, providing you with battle-tested responses that not only neutralize the concern but also advance the sale:The Price/Cost Objection: "It's too expensive." Mike and Scott explain why this often isn't about the actual dollar amount, but about perceived value. They'll teach you how to reframe the conversation, instantly increasing trust by acknowledging their concern. Then, pivot to demonstrating return on investment (ROI) and how your solution truly saves time/money, moving the discussion to a compelling ROI-focused breakdown.The Need Objection: "We're doing fine without it." This objection often stems from a lack of awareness of untapped potential. Mike and Scott show you how to respond with respect and curiosity, avoiding defensiveness. The key is to acknowledge their current success while gently introducing the idea of optimization and improvement, effectively transitioning you into consultative selling.The Trust/Timing Objection: "I need to think about it." This classic objection often masks underlying concerns or a lack of clarity. Mike and Scott reveal how to respond with empathy and a strategic question to uncover the real blocker. Learn how to show understanding and then directly address their core hesitation, helping to uncover the true objection and keeping the conversation moving forward decisively, preventing stalls.This episode isn't just about scripting responses; it's about developing the mental fortitude to handle objections with confidence and clarity, ensuring you can navigate any sales conversation effectively and turn every objection into an opportunity for a deeper connection and a closer deal.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textUnleashing Sales Potential: The Behavioral Edge with Mike Crotta & Geoff Miller (Part 2)In this powerful follow-up episode of "The Selling Podcast," we once again welcome insights from former professional baseball player Mike Crotta and Geoff Miller, author of "Intangibles," as we delve deeper into the psychological and behavioral aspects of sales success. Building upon our previous discussion on mental toughness, we explore how understanding and leveraging behavioral assessments can unlock untapped potential and drive winning performance in sales teams.Mike and Geoff share their expertise on how to identify and match potential hires and existing team members to roles where their natural behavioral tendencies will thrive. They discuss the importance of recognizing individual strengths and tailoring coaching and development strategies accordingly. This moves beyond simply looking at past performance and focuses on inherent traits that predict future success in specific sales functions.We then shift our focus to the crucial distinction between playing to win versus playing for fun. Drawing parallels from the competitive world of professional sports, Mike and Geoff emphasize the importance of a results-oriented mindset in sales. While enjoyment is valuable, the ultimate goal is to achieve and exceed targets. We explore how to cultivate a winning mentality within sales teams and align individual efforts with overarching business objectives.The conversation then turns to the challenges of overthinking and getting "stuck in your head." Mike and Geoff highlight that when facing pressure or complex situations, it's essential to take a step back and focus on the long-term perspective. By visualizing the ultimate goals and understanding that short-term anxieties are often transient, sales professionals can regain clarity and make more strategic decisions.A key element for effective team management and individual performance is the explicit expression of expectations. Mike and Geoff underscore the importance of clearly articulating what is required of each team member, leaving no room for ambiguity. Once expectations are clearly understood, holding individuals accountable for their performance becomes a fair and necessary step in driving results and fostering a culture of responsibility.Finally, we address the common pitfall of overanalyzing the "right" way to do things. Mike and Geoff explain that excessive focus on theoretical perfection can often paralyze individuals and hinder their ability to execute the fundamental aspects of their roles effectively. The key lies in understanding the core principles of sales and then allowing individual strengths and styles to flourish within that framework.Throughout the episode, Mike and Geoff emphasize the importance of maintaining a balanced drive – a focused determination to succeed without succumbing to burnout or neglecting other crucial aspects of professional and personal well-being. This episode provides actionable strategies for sales leaders and individual contributors alike to leverage behavioral insights, cultivate a winning mindset, and optimize performance for long-term success.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this powerful episode of "The Selling Podcast," Mike and Scott dive deep into the critical role of mental toughness in achieving sales success. We're thrilled to welcome two exceptional guests: Mike Crotta, a former professional baseball player with the Pittsburgh Pirates, and Geoff Miller, the acclaimed author of "Intangibles," a book that breaks down the mental game in baseball and beyond. Together, we draw direct parallels between the mental fortitude required in professional sports and the resilience needed to thrive in the demanding world of sales.Mike shares his firsthand experiences navigating the pressures of professional baseball, highlighting the mental strategies he employed to stay focused, overcome setbacks, and maintain a winning mindset. Geoff, drawing from his expertise in the "intangibles" of athletic performance, unpacks key mental skills such as focus, composure, and the ability to bounce back from adversity.We then bridge these insights directly to the sales arena, exploring how sales professionals can cultivate similar mental toughness to:Handle Rejection: Learn techniques to view rejection as a learning opportunity rather than a personal failure, building resilience and preventing discouragement.Maintain Focus: Discover strategies to stay present and laser-focused on the task at hand, especially amidst distractions and long sales cycles.Manage Pressure: Understand how to perform effectively under pressure, whether it's facing a tight deadline or a high-stakes negotiation.Build Confidence: Explore methods for cultivating unwavering self-belief and maintaining a positive attitude, even during challenging periods.Stay Persistent: Learn how to develop the mental stamina to consistently follow up and persevere in the face of obstacles.Mike and Geoff provide actionable strategies and real-world examples, drawing from their experiences in high-pressure environments, to equip sales professionals with the mental tools needed to stay in the game, overcome challenges, and ultimately achieve peak performance. This episode is a masterclass in developing the mental edge that separates good salespeople from the truly great.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this energizing episode of "The Selling Podcast," Mike and Scott delve into the often-underestimated superpower of passion in the world of sales. We explore how genuine enthusiasm for what you sell can be a game-changer, influencing trust, resilience, and ultimately, your success. We break down four key ways passion fuels sales excellence:Passion Instantly Increases Trust: We discuss how genuine excitement about your product or service is contagious and immediately builds rapport and trust with prospects. When your belief shines through, it reassures potential customers that you are not just trying to make a sale, but that you truly believe in what you offer. This authenticity is a powerful trust-builder.Your Persistence and Resilience Go Up Proportionally to Your Passion: We explore how passion acts as an internal engine, driving your persistence in the face of rejection and fueling your resilience when deals don't go your way. When you genuinely care about what you're selling, setbacks become less discouraging and more like opportunities to learn and improve. Your passion becomes your unwavering motivation.Passion Fuels Continual Improvement: We highlight how a deep passion for your product or industry naturally leads to a desire for continuous learning and improvement. You're more likely to stay informed, seek out new knowledge, and refine your sales techniques when you are genuinely invested in what you do. This proactive approach keeps you ahead of the curve and enhances your effectiveness.People Like Speaking with People Who Are Passionate About a Specific Topic: We emphasize the simple human truth that enthusiasm is engaging. Prospects are more likely to be receptive and even excited when speaking with someone who genuinely loves what they do. Your passion becomes a point of connection and makes the entire sales interaction more positive and memorable.The key takeaway is that while passion is powerful, it needs to be focused and coupled with perspective. Understanding your audience and tailoring your enthusiasm to their needs is crucial. This episode provides insights on how to cultivate and effectively channel your passion to become a more influential and successful sales professional.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this insightful episode of The Selling Podcast, Mike and Scott dive into a powerful topic: how to be both kind and assertive in the sales process. It’s a delicate balance; being customer-centric while still driving toward a timely close. And this episode is packed with practical strategies to help you master it!We break down five proven techniques to help you close with confidence and compassion:1. Friendly Framing Start strong by establishing a warm, authentic connection. When you approach the conversation with trust and goodwill, your prospect is more open to hearing about timelines or next steps. It’s about earning the right to create urgency by showing you care first.2. Permission to Close Rather than pushing, ask. By checking in on your prospect’s readiness and getting their buy-in to move forward, you make closing feel collaborative and not pressured. It keeps the momentum going while honoring their autonomy.3. Gentle Deadlines Deadlines don’t have to be harsh. We talk about how to communicate time-sensitive opportunities in a helpful, transparent way—whether it’s limited availability or a promotion—so the prospect understands why action matters now, without feeling pushed.4. You Deserve This Close Frame the decision around them. Help the prospect see how saying yes now benefits their goals, outcomes, and success. When you position the close as something they’ve earned and deserve, it shifts the conversation from selling to serving.5. The Friendly Walkaway Sometimes the most powerful move is knowing when to pause. The “friendly walkaway” gives the prospect space while gently highlighting what they might miss by waiting. It’s a respectful nudge that shows you understand their timing, but don’t want them to lose out.This episode is all about closing with integrity and demonstrating that it’s absolutely possible to drive results without compromising relationships. If you're looking to become more effective and empathetic in your sales approach, this one's for you.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textLet’s face it, every sales rep, no matter how experienced, falls into bad habits from time to time. In this critical episode, Mike and Scott unpack three of the most common and most damaging mistakes that quietly derail opportunities and slow down your sales success.These aren’t just theoretical. These are the real-world errors we hear about in coaching calls, ride-alongs, and deal reviews every single week.Here’s what we cover and why it matters:Mistake #1: Talking Too Much, Listening Too Little It’s easy to fall into pitch mode, especially when you’re passionate about your product. But too many reps fill the air with features, facts, and company background, without ever truly listening to the prospect. We explore the power of active listening and how asking the right questions can unlock your customer’s real needs, priorities, and buying triggers. You’ll learn how to stop guessing and start discovering—so your pitch becomes relevant, timely, and on target.Mistake #2: Leading with Features Instead of Value Your product might be incredible, but unless the customer sees how it makes their life easier, better, or more profitable, they won’t buy. In this section, we talk about how to shift your mindset from “here’s what it does” to “here’s why it matters.” We’ll show you how to translate technical specs into business value, emotional resonance, and ROI—because that’s what actually moves the needle in a buying decision.Mistake #3: Failing to Follow Up You’d be surprised how many great conversations go nowhere simply because the rep didn’t follow through. Whether it’s slow responses, unclear next steps, radio silence, or a lack of follow-up sends the wrong message. We’ll cover simple, effective follow-up strategies that keep deals warm, demonstrate professionalism, and help you stay top of mind, without being annoying.Why You Need This Episode If you’ve ever wondered why a great opportunity went cold—or why your deal didn’t close when it should have—there’s a good chance one of these mistakes was in play. The good news? All three are fixable, and this episode gives you the tools to turn them around immediately.Real storiesActionable adviceNo fluff. Just proven tips to help you close smarter and sell more.Tune in now on Apple Podcasts, Spotify, or wherever you get your podcasts! And don’t forget to leave us a review, share with a teammate, or even provide feedback. We want to hear from you!Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this thought-provoking episode of "The Selling Podcast," Mike and Scott challenge the conventional wisdom that consistency is always key in sales. We argue that while predictability can be beneficial, blind adherence to routine can stifle growth and lead to stagnation, especially if that consistency is "consistently good" but not great, or worse, consistently underperforming. We dissect five critical reasons why sales professionals need to break free from rigid consistency to achieve peak performance:Double Down on What Works (For Individuals): We explore the idea that while a universal process is helpful, top performers often have unique strengths and approaches that yield exceptional results for them. The key isn't uniform consistency, but identifying and amplifying what works best for each individual on the team. This might mean allowing a rep's unique style to flourish, even if it deviates from the standard playbook.Don't Be Over-Scripted: Embrace Experimentation and Evolution: We argue against the dangers of being overly reliant on rigid scripts. While frameworks are important, true sales mastery lies in the ability to adapt, experiment with new approaches, and evolve your techniques based on real-world interactions. Too much consistency breeds predictability and hinders the discovery of more effective strategies.You Need a Coach: We emphasize the crucial role of a sales coach in identifying areas for improvement and pushing reps beyond their comfort zones. A good coach can spot patterns of ineffective consistency and guide individuals towards new, more successful behaviors. Consistency without feedback and guidance can reinforce bad habits.You Can't Ignore the Data: Look Beyond What You Want to See: We stress the importance of data-driven decision-making. Blindly sticking to a consistent approach, even if it feels comfortable, can be detrimental if the numbers don't support it. We discuss the need to objectively analyze sales metrics, identify what's truly working (and what isn't), and adjust strategies accordingly, even if it means abandoning a previously consistent method.Mandatory Adaptation: Continuous Improvement Trumps Stagnant Consistency: The sales landscape is constantly changing. Customer needs evolve, new technologies emerge, and the competition adapts. We argue that a commitment to continuous improvement and adaptation is far more critical than simply being consistently "okay." Sales professionals must be agile and willing to change their approach to stay relevant and successful.This episode challenges sales professionals to critically examine their routines and embrace a mindset of continuous improvement and strategic adaptation over rigid consistency.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this forward-thinking episode of "The Selling Podcast," Mike and Scott explore the transformative power of Artificial Intelligence (AI) in revolutionizing sales strategies. They tackle the burning questions sales professionals have about integrating AI into their workflows, moving beyond the hype and into practical application. They delve into three crucial aspects of maximizing AI's potential in sales:Where Do I Start Using AI? We break down the initial steps for incorporating AI into your sales process. From identifying pain points to selecting the right AI tools, we provide actionable guidance for those new to AI in sales. We discuss practical applications of AI, such as lead generation, customer segmentation, and personalized outreach. We look at different AI tools that can be used in the sales process.What Do My Prompts Need to Be and How to Expertly Use Them? We demystify the art of crafting effective AI prompts. We emphasize the importance of using natural language and providing clear, concise instructions to get the desired results. We look at the art of creating effective prompts that will drive the AI to provide the best results. We give examples of prompts that will help sales professionals.If You Have a Good Conversation with AI, Just Continue It: We explore the concept of ongoing AI interactions. We highlight the value of building rapport with AI tools and continuing the dialogue to refine outputs and achieve optimal results. We discuss how to use AI as a collaborative partner, rather than just a tool. We look at how to use AI to generate ideas, and to help in the sales process.This episode provides a practical guide for sales professionals looking to leverage AI to enhance their productivity, personalize their outreach, and ultimately, close more deals. We provide real world examples of how to use AI.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this power-packed episode of "The Selling Podcast," Mike and Scott dissect the critical strategies needed to not just compete, but dominate in today's cutthroat sales environment. We move beyond basic sales tactics and delve into the psychological and strategic advantages that separate top performers from the rest. We break down three core pillars of competitive dominance:Controlling the Conversation: This isn't about being pushy or aggressive; it's about guiding the narrative. We explore techniques for asking strategic questions, framing discussions, and leading prospects to the realization that your solution is the superior choice. We discuss how to effectively steer conversations away from price-centric comparisons and towards value-driven discussions. We look at specific techniques to keep control of the sales process.Turning Competitors' Strengths into Weaknesses: We reveal how to analyze your competition's perceived strengths and reframe them as potential weaknesses. This involves understanding the nuances of your product or service and highlighting how your unique selling proposition addresses the limitations of your competitors. We analyze how to strategically position your product to highlight the benefits of your product and how it is better than the competition.Dominating the Relationship Game: In today's sales landscape, relationships are paramount. We discuss how to build genuine connections, foster trust, and create lasting partnerships. We analyze how to build strong relationships. We discuss how to go beyond transactional interactions and cultivate long-term loyalty. We also look at how to maintain and grow those relationships.This episode provides actionable insights and real-world examples to help sales professionals elevate their game and consistently outperform their competitors. We also discuss how to stay ahead of the competition.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textThis podcast episode features PJ Howland, a search consultant, who highlights the crucial role of sales in driving business growth in today's digital landscape. PJ's expertise lies at the intersection of SEO, content creation, and AI, and he shares his insights on how these elements can be leveraged to maximize sales potential.PJ also shares his personal story of being let go from a job and how this event became his "personal liberation day," ultimately leading him to unlock his full potential and achieve greater success. He emphasizes that setbacks can often be catalysts for growth and self-discovery.PJ discusses key considerations for determining if SEO is the right strategy for your business:Search Volume: Are people actively searching for the products or services you offer?Keyword Research: What are the specific keywords your target audience is using?Revenue Potential: Does your business have the capacity to handle increased sales volume generated by SEO?For more information and insights from PJ Howland, visit his website at pjhowland.com.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textStop losing sales within the first 3 seconds. This podcast episode focuses on the critical first impression in sales, emphasizing that you can lose a potential sale within the first three seconds of interaction if you don't connect authentically. The core message is that genuine interest in the person you're speaking with is paramount.The episode highlights that sales interactions should be centered on the prospect, not on your pitch. This requires a shift in focus from "selling" to "understanding." The podcast emphasizes the importance of asking targeted questions that are tailored to the individual and their specific situation. These questions should build upon each other, guiding the conversation towards the decision-maker and uncovering valuable insights about the prospect's needs.The podcast warns against generic, company-focused questions that can alienate the prospect. Instead, it encourages sales professionals to ask creative, engaging questions that demonstrate genuine interest in the individual. The goal is to create a connection and build rapport, establishing a foundation for a productive conversation.Here are some starter questions focused on the individual:"What's been the most rewarding part of your role lately?""What are some of the biggest challenges you're currently facing in your day-to-day work?""What are you most passionate about in your field?""How do you typically approach [relevant industry challenge]?""What's one thing you'd like to accomplish in the next quarter?""What does a successful day look like for you?""How has your experience been with [relevant industry topic]?""What is one thing you are working on to improve?"The podcast concludes by emphasizing that by prioritizing genuine connection and asking thoughtful questions, sales professionals can captivate prospects from the very beginning and avoid losing the sale within the first few seconds.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textThis podcast episode tackles the common productivity killer: procrastination. It acknowledges that sales professionals often find themselves trapped in a cycle of delaying important tasks, ultimately hindering their success. The episode provides actionable steps to recognize and break free from this loop.The core message emphasizes the importance of intentional action and accountability. The podcast outlines three key strategies for overcoming procrastination and maximizing productivity:Prioritize Revenue-Generating Activities: The first step involves clearly identifying and prioritizing tasks that directly contribute to revenue generation. This means focusing on activities like prospecting, client meetings, and closing deals. By focusing on these high-impact activities, you can ensure that your time is spent effectively. This step helps to cut through the clutter of less important tasks that often lead to procrastination.   Find Your Power Hour: The podcast encourages listeners to identify their "power hour," the time of day when they are most focused and productive. By scheduling their most important tasks during this time, they can maximize their efficiency and minimize distractions. This allows for focused effort, and breaks up the feeling of the "to-do" list being too large to tackle.   Find an Accountability Partner: The podcast emphasizes the crucial role of an accountability partner in breaking the procrastination cycle. By having someone to report to, sales professionals are more likely to stay on track and meet their goals. The accountability partner provides external motivation and support, helping to overcome the internal resistance that often leads to procrastination. The podcast states that if you want the reward, you need to be held accountable.The episode reinforces that procrastination is a habit that can be broken with intentional effort and strategic planning. By prioritizing revenue-generating activities, maximizing productivity during power hours, and leveraging the support of an accountability partner, sales professionals can break free from the procrastination loop and achieve their sales goals.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textThis podcast episode focuses on the often-overlooked aspect of sales performance: mental and physical well-being. It argues that sales professionals frequently become their own biggest obstacles, hindered by stress, burnout, and negative thought patterns. The episode provides practical strategies for overcoming these self-imposed limitations.The core message centers on the importance of intentional breaks and mental resets. When feeling overwhelmed or stuck, the podcast recommends a multi-pronged approach:Take a Timeout: Acknowledge when you need a break. Step away from your work environment, even for a few minutes. Disconnecting from the immediate pressure allows for a shift in perspective.Recentering: Find a quiet space to recenter your thoughts. This can involve mindfulness techniques, deep breathing exercises, or simply focusing on the present moment. The goal is to regain clarity and focus.Oxygenate Your Body: Physical well-being is intrinsically linked to mental clarity. Take a brisk walk, do some light stretching, or engage in any activity that increases blood flow and oxygenates your body. This physical activity can help release tension and improve cognitive function.Mentally Refresh: Engage in activities that revitalize your mind. This could include listening to uplifting music, reading an inspirational quote, or visualizing a successful outcome. The goal is to shift your mindset from negativity to positivity.The podcast emphasizes that these techniques are not a luxury, but a necessity for sustained sales success. By prioritizing mental and physical well-being, sales professionals can overcome self-imposed limitations, improve their performance, and achieve greater job satisfaction.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textThis episode is all about something every sales rep deals with: objections. Instead of seeing them as roadblocks, the episode encourages us to view objections as chances to better understand our prospects and build stronger relationships.It focuses on five common objections — price, need, trust, competition, and timing — and walks through a clear, step-by-step approach for handling them effectively.The main takeaway? Don’t just react — prepare. Successful reps don’t wing it when objections come up. They follow a plan, and they stick to the process.Here are the four key steps:Listen First (Really Listen): Let the prospect talk. Don’t interrupt or jump in with a solution too soon. Try to understand what’s really behind the objection — what they’re feeling, what they’re worried about. When someone feels heard, they’re more open to hearing you out.Acknowledge and Show Empathy: Let them know you understand where they’re coming from. Even if you don’t fully agree, recognize that their concern is real to them. Simple responses like “I get why you’d feel that way” go a long way in building trust.Ask Thoughtful Questions: Now’s the time to dig a little deeper. Ask open-ended questions to uncover the real reasons behind the objection. This helps you avoid assumptions and gives you the clarity you need to respond in a meaningful way.Present Your Value: Once you know what matters most to the prospect, show how your product or service solves that specific problem. Don’t just list features — connect the dots. If they’re concerned about cost, explain the return on investment or long-term savings.The episode makes it clear: You can’t skip steps. Rushing through this process or jumping to the pitch too soon usually backfires. Great salespeople are ready ahead of time. They expect objections, and they know how to respond without sounding scripted or defensive.Bottom line: Objections aren’t the end of the conversation; they’re often the beginning of real progress. With the right mindset and preparation, objections can become your best opportunities to win trust and close the deal.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn this episode, we dive into how Microsoft Outlook can become your secret weapon for boosting sales. It’s not just an email tool—it’s a productivity powerhouse that can help you work smarter, close deals faster, and stay on top of your game.We’ll break down three game-changing Outlook strategies:Effortless Email Templates – Stop rewriting the same messages over and over! We’ll show you how to create and save templates for common sales emails—whether it’s cold outreach, follow-ups, or thank-you notes—so you can respond faster and stay consistent.Scheduling Like a Pro – Say goodbye to endless back-and-forth emails. Learn how Outlook’s scheduling tools, calendar sharing, and smart reminders can help you book meetings with ease and keep your sales pipeline moving.Smart Automation – Timing is everything in sales. Discover how to schedule emails for the perfect moment, use inbox rules to cut through the clutter, and automate repetitive tasks to free up more time for selling.By mastering these Outlook features, you can streamline your workflow, strengthen your communication, and ultimately drive more sales. Tune in and learn how to turn Outlook into your personal sales accelerator!Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textIn today’s crowded sales landscape, standing out is tougher than ever. Generic pitches? They’re dead on arrival. If you want to break through the noise and truly connect with prospects, you need a smarter approach—one that’s hyper-personalized, highly specific, and strategically multi-channel.In this episode, we unpack the key strategies for sales success in 2025:Personalization That Matters – It’s not just about using someone’s name in an email. We’ll explore how deep discovery and insightful questioning can help you uncover real pain points and craft solutions that resonate.Multi-Channel Mastery – Relying on a single communication channel is a missed opportunity. Learn how to combine email, social media, direct mail, and other touchpoints to stay visible and engage prospects where they are.Adapting to Stay Ahead – Sales is always evolving, and those who keep learning win. We’ll discuss how staying on top of new trends, technologies, and best practices can give you a competitive edge.If you're ready to cut through the noise and make a real impact in sales, this episode is for you. Tune in and start selling smarter!Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Send us a textThis episode emphasizes the important role of networking in professional and personal growth. It also shows that building a strong network can provide invaluable support, open doors to new opportunities, and help you navigate challenges in your career and personal life.The episode introduces the "BEAM" framework for effective networking:Build:Focus on Quality over Quantity: Prioritize building genuine relationships with individuals who share your interests and values.Ask Powerful Questions: Go beyond superficial conversation and ask insightful questions to deepen connections and understand others' perspectives.Embrace Awkwardness: Recognize that networking can sometimes feel awkward, but embrace these moments as opportunities for growth.Expand:Share Your Network: Introduce valuable connections within your network to each other, fostering collaboration and mutual support.Seek Introductions: Leverage your existing network to gain introductions to new individuals and expand your reach.Attend Industry Events: Participate in conferences, workshops, and other events to meet new people and expand your professional horizons.Maintain:Stay Connected: Regularly engage with your network through social media, email, or phone calls.Reciprocity: Be a valuable asset to your network by offering support, sharing information, and making introductions.Friends for Life: Don't Reintroduce yourself if you haven't connected with someone in a while. Once they are in your network, you are friends for life.By consistently building, expanding, and maintaining your network, you can create a powerful support system that will benefit you throughout your career and personal life.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach