PODCAST · business
The Service Strategy Podcast
by Katie Thomson
Visibility to Value
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The 3 Pillars - Visibility to Value: The Service Strategy Podcast.
Welcome to Visibility to Value: The Service Strategy Podcast.This podcast is for businesses who sell a service, not a product.If your business is built on expertise, judgement, trust and delivery, rather than something people can pick up off a shelf, then you’re in the right place.We talk about how to make the invisible visible.How to turn expertise into clarity.And how to build value in a way that feels commercially grounded, not gimmicky.Because marketing a service isn’t harder than marketing a product.It’s just different.
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