PODCAST · business
The Shell
by Tortuga Marketing
Welcome to The Shell podcast, a safe space where marketers get together and share pro tips, strategies, and tactics for attracting customers and building relationships, views on the inbound approach, and insights on marketing news. Hosted by the Spencer Ryan, Creative Director at Tortuga Marketing and Luis Suarez, CEO of Tortuga Marketing, this podcast serves as a resource for CMOs, senior level marketers, and serial entrepreneurs wanting to take their marketing to the next level.
Episodes
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The Future of SEO - Speaking With Hillary Bost of Executive Digital
In this episode, Spencer and Luis sit down to discuss SEO with Hillary Bost of Executive Digital. Hillary provides insight on the future of SEO, including voice optimization and Position Zero. She also talks a little bit about how much SEO has changed over the years, and what to look for now as a...
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Aligning Marketing With Culture - Interview with Michelle Blaser
Today’s episode of The Shell is a rerun of the interview from the TMC Amazing Marketing Minds podcast that Luis conducted last year with Michelle Blaser. Michelle is an Advertising and Content Marketing expert with a long history of working with prominent and influential agencies on the East…
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The Importance of Partnerships for Agencies and Businesses
What do you do as an agency or business when you've decided that you want to create content, but find it difficult to do so at scale or near impossible to execute quickly around corporate bureaucracy? That's what we're diving into in today's episode of The Shell. Luis and Spencer discuss some of...
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Deliver On The Experience - Getting Started With Content Marketing
Content Marketing is the direct connection between you and your customers in the digital world. It's more important than ever to make sure you deliver the right experience for your audience. In this episode Luis and Spencer discuss some of the latest news to hit the marketing world including...
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Get Alexa, Siri and Google To Suggest Your Business - The Future of Voice Activated Search
We live in a time where you can tell Siri you're hungry and she'll recommend the closest restaurant with high ratings. Voice activated search is becoming more and more popular, and it's more crucial than ever for businesses to pivot and adapt their SEO strategy to ensure that they are being…
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When You Can Expect To See Results from Content Marketing
"When can I expect to see results from my Content Marketing campaigns?" It's a question we get asked all the time, and it makes sense. We know content marketing is a long term game, but how long? In this episode of The Shell, Spencer dives into this very question and gives some helpful pointers…
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Content Marketing is Like Starting A Savings Account | Stop Going Paycheck-to-Paycheck
In today’s episode, Spencer and Luis go over the new feature Instagram is rolling out to allow monetization on IGTV through the use of ads and what this means for creators, brands, and even other social platforms. They also dive into some common mistakes people make when thinking about starting a...
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How Brands Can Take Advantage of Repurposed Content and The Power of TikTok!
The old way of creating video for one purpose and then sending it to it's grave is dead and gone (no pun intended). With so many social platforms out there, it can be a struggle to keep up and make content for all of them. The good news is, you don't have to. You can extend the life of your video...
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Why You Don't SEE The Results With Your Content Marketing Efforts
A common question we get when talking with potential clients is, "How does making this video, or making this blog help my business? I don't see any business from it." The answer lies in the metrics and objectives. If you don't have goals set for your campaigns, you won't be able to tie the…
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TikTok Marketing Strategies for 2020 & YouTube SEO Tips I Interview with Spencer Ryan
TikTok is one of the latest additions to the social media platform group and is currently on the rise on popularity. It's an app launched in 2019 and created for people to share extremely short form video content. YouTube, on the other hand has been around for some years, and focuses on video...
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How Small HD is Crushing the Content Marketing Game: A Behind The Scenes Look
Small HD is one of the leading brands in the video production industry. They create state of the art monitors, and solutions for videographers and content creators all over the world! Our CEO, Luis Suarez, had the opportunity to interview Joel, to learn a little more about what happens behind the...
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Facebook Ads I Interview with Stag Marketing
If you aren't already advertising on Facebook, you're missing out. Our CEO, Luis Suarez, had the pleasure of interviewing Ben Jarosz of Stag Marketing for The Shell, Episode 8. Join us as we discuss his personal journey he took to become the entrepreneur he is today and the importance of Facebook...
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Marketing Strategies For Any Situation I Interview With Melissa Suarez
There are many things that can make or break a company. Before investing all your money in a business, listen and consider these tips. Join our very own Creative Director, Spencer Ryan, and Director of Marketing, Melissa Suarez, as they discuss ineffective content marketing strategies for...
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Web & SEO Economic Downturn I Interview With Spencer Ryan & Prashanth Sai Sankar
Episode 6 The last recession killed around 170,000 small businesses. So, how can you make sure your business is ready in case of another downturn? Our Head of Video Production, Spencer Ryan, and Tortuga's Managing Partner, CFO and own website designer, Prashanth Sai Sankar sit down to talk about...
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Tips To Grow Your Agency I Interview With Spencer Ryan & Luis Suarez
Episode 5: Change is inevitable. But only you and your actions decide if it's going to be for good or bad. Want to change your business for the better? Listen to what our CEO and Founder, Luis Suarez, and Head of Video Production, Spencer Ryan, say during discussing the lessons they have learned...
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Podcasting For Your Business I Interview With Mike Manning
Episode 4: Should your business have its own podcast? Join us as our CEO, Luis Suarez, interviews Mike Manning, of Open Mike Talk, about the importance podcasts are gaining in the business industry. Stay tuned for episode 5!
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Tips For Your Business' Social Media I Interview With Mary Benson
Episode 3: In this week's podcast episode, our own Head of Video, Spencer Ryan, sits down with Marketing Jedi, Mary Benson, to discuss social media for businesses. Stay tuned for our next episode.
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The Importance Of A Good Website For Your Business I Interview With Prashanth Sai Sankar
Episode 2: In this week's podcast episode, CEO of Tortuga Marketing, Luis Suarez sits down with CFO and web designer, Prashanth Sai Sankar to discuss the importance a website can have on a business. Make sure to stay tuned for our next episode.
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Content Marketing & Sales I Interview with Nick Falbo
Episode 1: Sit down and get comfortable as our CEO, Luis Suarez, chats with Nick Falbo about content marketing and sales. Episode 2 is coming up shortly! Be sure not to miss the next release.
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ABOUT THIS SHOW
Welcome to The Shell podcast, a safe space where marketers get together and share pro tips, strategies, and tactics for attracting customers and building relationships, views on the inbound approach, and insights on marketing news. Hosted by the Spencer Ryan, Creative Director at Tortuga Marketing and Luis Suarez, CEO of Tortuga Marketing, this podcast serves as a resource for CMOs, senior level marketers, and serial entrepreneurs wanting to take their marketing to the next level.
HOSTED BY
Tortuga Marketing
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Frequently Asked Questions
How many episodes does The Shell have?
The Shell currently has 19 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Shell about?
Welcome to The Shell podcast, a safe space where marketers get together and share pro tips, strategies, and tactics for attracting customers and building relationships, views on the inbound approach, and insights on marketing news. Hosted by the Spencer Ryan, Creative Director at Tortuga Marketing...
How often does The Shell release new episodes?
The Shell has 19 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Shell?
You can listen to The Shell on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Shell?
The Shell is created and hosted by Tortuga Marketing.
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