PODCAST · business
The Shopify App Show
by Martin Cox
The Shopify App Show goes deep with "indie" developers who build the most innovative stuff on the Shopify ecosystem. This is not a product demo show! Hosted by a 14-year ecosystem veteran, we skip the sales pitches, demos, and pricing talk. Instead, tune in for fun, 25-minute chats with founders about their craft, origin stories, and the specific use cases that help you win. Find the hidden gems that outperform the VC-backed giants. Real builders. No corporate fluff. Just great apps. Subscribe to build a better tech stack.
Episodes
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shop.md: Quick Crash Test of Shopify's Personal Shopping Assistant
I jumped under the hood to road test Shopify's new shop.md, which lets anyone create a personal Shopping agent. Shopify just gave AI agents a credit card. Shop MD lets ChatGPT, Claude or any agent search Shopify’s catalogue, build a cart and check out with Shop Pay, without ever touching a…
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ChatGPT as a Sales Channel: What Merchants Need to Know this BFCM. Mini Episode
It feels like every day there is a new way of selling via AI. A new integration, a new model, a new type of agent. The next few months is when we'll see some real numbers on what is working and where to invest. But one thing that's certain, is there's opportunities for businesses of all sizes to...
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Test Now or Pray Later: Peak Season CRO with Georgi Petrov & Blake Waldron (Global Compass Series)
Perfect preparation equals peak performance for peak season. Now is the time to be running the tests and optimizing your store for the busiest ecommerce trading period of the year. It's not the season for think pieces. Merchants just want to make more money. That's why we built the Global Compass...
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Shopify Canvas: What Does it Mean For Store Owners, Apps and Themes? Mini Episode
Shopify Canvas is a new visual, AI-powered design workspace that allows Shopify merchants to build and customize their online stores by chatting with Shopify's AI assistant, Sidekick. In this mini episode I chat with Blake Waldron from Checkout Components and Georgi Petrov from Uxify about their...
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Beyond the Black Friday Order: Global Shopify Insights with Order Editing: Global Compass Series #2
Trying to reduce Shopify support tickets and increase order value this Black Friday? In this episode of The Shopify App Show, we cover Shopify order editing, post-purchase upsells, customer retention strategy, and how to prep your customer service team for peak season, with Kiril Climson,...
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Discounts Aren't The Only Answer for Black Friday: Global Compass Series #1
Looking for Shopify Black Friday discount strategy tips that go beyond "discount everything"? In this episode of The Shopify App Show, we talk Shopify discount strategy, gift-with-purchase tactics, store credit, and how to reduce fashion returns caused by incorrect sizing, with Sammy Isseyegh,...
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Can you make a website optimize itself? Self Driving CRO with Georgi Petrov
For every case study you see about A/B tests and CRO changing the world and printing money for merchants, there's unlimited, untold stories where these two methodologies are eternally in the too hard basket. At the end of the day, every Shopify store has the same shitty numbers. A hundred people...
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Shit in, Shit out. The Ugly Truth About Merchandising with Mark Rillera of Tagalys
Merchandising and fashion sound easy, don't they? Everyone's been selling clothes online for years, so surely all the existing platforms have that covered. But this episode might change the way you think about that. I sat down with Mark from Tagalys, who specialise in search and merch for…
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"You can't fake real trust": Agencies and Influencers with Gavin McKew & Yash Chavan (live episode)
Third and final bonus drop from Toronto. This one's got an agency lens on it: Gavin McKew is Director of Innovation at SHERO Commerce and doesn't hold back on what actually gets an app noticed inside a 75-person agency. Yash Chavan runs SARAL, an influencer marketing platform, and just launched...
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Shopify B2B: Why It's Time To Get On Board, with Josiah Hubbard
B2B is quite possibly the biggest opportunity for most ecommerce businesses. The B2B numbers most people ignore: 87% of all US e-commerce transactions are B2B B2B orders run roughly four times bigger than B2C Only 2-10% of Shopify stores actually do B2B That's why this episode is an important…
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Building the Shopify apps they wish always existed. Gabbie Rea & Adam Wooding (live episode)
Bonus episode number two from the Toronto live show, and this one's the self-declared "Aussie panel." Adam Wooding built POS Cafe, solving a very specific pain: Shopify POS's three-variant limit wrecking havoc for cafes and restaurants trying to run a coffee order with extra shots and oat milk....
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Why Your Cart Matters More Than Ever: Talking Upsell Secrets with Sylvie Wilson
I started this podcast talking to indie app developers, because they have some of the best insights into e-commerce. A lot of them don't just have the experience of building apps - they've often started out working in an e-commerce business, they've worked in agencies, or they've even started…
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Why Shopify Sidekick might be the answer: Elena Tsacheva, Matt Sodomsky & Daniel Beck (live episode)
Bonus round! This one's straight from the Toronto stage, recorded live the week before DotDev, and fair warning: the video's a bit rough (one mic, one stage, zero time to fuss over lighting) but the panel is stacked. Matt Sodomsky is the tech guy behind two proper OG Shopify apps, Mechanic and...
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Double Agents: Inside the Shopify Agency & App Ecosystem with Matt Humphreys
Up until now, we've had a simple formula. Every week I catch up with an indie app developer to talk about a different part of the Shopify ecosystem. Today, I'm going rogue. We've got a guy who threw a legitimate frat party, in a real frat house, in Toronto at DotDev recently. We're both agency…
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"Data is oil, but it's also toxic waste": Owning your customer data with Danny Phillips from Omneo
Every episode we cover a different part of the ecosystem. We’ve talked bundles, subscriptions, point of sale and lots more. But what’s more important than any of these? Customers! Customer data is your biggest asset. If you don't own it, or it's scattered across a dozen platforms, someone else…
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Live at DotDev Toronto: AI Product Discovery with third-time founder Jay El-Kaake
If recording one episode of my mid life crisis podcast at DotDev in Toronto wasn't enough, I got an email at 10.30pm at night saying that they had an extra slot open up. Kurt Elster, the OG of Shopify podcasting, wasn't able to make it, so they asked me if I'd fill the slot. Obviously I said yes,...
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Live at DotDev Toronto with Jonathan Zazove and Mike Rossi
This is a big moment for my little podcast... Shopify invited me to record the podcast from their special studio on the floor at DotDev! Shopify's Director of Product, Jonathan Zazove, and an OG app founder, Mike Rossi of Smile (fresh off a Shopify Build Award) caught up with me to chat all…
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"The Future Isn't A Chat Box" Inside the Product Discovery & Agentic Commerce Brain of Michael Tutek
Agentic shopping is already here. While Shopify rolls out things like the global catalogue, UCP and Agentic Channels, some platforms are already a couple of years into that journey. Michael Tutek is one of them. I remember loading up the Arc'teryx site one day and there it was - an AI shopping...
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"By the time they realise it's usually too late" - Support For Shopify Apps with The Support Heroes
If you've tuned into The Shopify App Show, you'll know that The Support Heroes have been great supporters of the show, and also great supporters of Shopify Apps all over the world. When they approached me to sponsor the show, I couldn't have thought of a better fit. The Shopify App Show is all...
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Picking Up Shopify Editions, Sidekick Apps & Uber Eats for Shopify with Emili Horncastle of Zapiet
Shopify Editions is basically tech's twice-yearly keynote moment now. The Everywhere Edition dropped 150+ updates, and landed on the same day I'd booked Emili Horncastle of Zapiet, so we hit record three hours later and got the early takes while the dust was still settling. Emili's the real deal:...
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The Plankton of E-commerce: Product Metafields & Data with Ole Thorup
Product data is the plankton of ecommerce — the bottom of the food chain that everything else feeds on. Your content, your search rankings, the LLMs, the marketplaces: they're all eating what's at the bottom. Feed them junk, get AI slop. Few people understand this better than Ole Thorup, who…
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Accept All Cookies: Making Compliance Fun With Elena Tsacheva from ConsentMo
Compliance. It's the 4PM Friday conference slot that clears the room faster than a fire alarm. But get the right person talking about it and suddenly it's actually kind of fascinating. Elena Tsacheva from ConsentMo is that person — she makes cookie banners and GDPR regulations genuinely…
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Going Deep on Subscriptions with Gavin Ballard of Submarine
Subscriptions are the holy grail if you get them right: recurring revenue from your best customers. Gavin Ballard has spent 15 years tackling the hardest problems in the Shopify ecosystem, founded Disco Labs, and now runs Submarine — the platform powering subscriptions, memberships and pre-orders...
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Spilling the Beans on Shopify POS for Cafes with Adam & Carmel Wooding
Shopify POS is one of the biggest unlocks on the platform, but most merchants are scared to make the move — and honestly, a lot of POS apps are half-arsed. So this episode I'm going proper niche: POS Cafe, built by Carmel and Adam, who run the whole thing out of remote Queensland and service...
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Check, Check, Check, Check Out - Shopify Checkout Wisdom with Blake Waldron from Checkout Components
The Shopify checkout is the one part of the customer journey that's guaranteed — every customer goes through it, no matter how they got to your store. So I've grabbed Blake Waldron, who spent years building Shopify stores and now runs Checkout Components, the app for making that critical moment...
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Inside Shopify Flow: Under the hood with Paul Nuschke from Shopify
This is a big one. Shopify Flow has had the biggest glow-up of any feature on the platform, and today we're going inside the mothership to talk to the bloke running it. Paul Nuschke leads Shopify Flow, and he joins me to unpack one of the most insane stretches of shipping in Flow's history -...
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Better than Discount Codes: Talking Store Credit on Shopify with Mateusz Antczak
Store Credit is the most slept-on feature on Shopify. Stores are still running tired discount codes and clunky points-based loyalty — when the tool that replaces both has been sitting in Shopify waiting. Mat has been solving the "how do I reward customers" problem longer than most — he built Gift...
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"Saving Time And Having Accurate Stock" - Mastering Inventory With Jordan Finneran
You can do everything right for your ecommerce business. But if your inventory isn’t right, it all goes down the toilet and you start flushing money away. That’s why people like Jordan Finneran, from Pimsical, are some of the most important people in the Shopify ecosystem. If you care about…
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What Makes a Good Shopify Website? Talking Storefronts with Anne Thomas
Not every store needs more apps. But every store needs a great front end — and Anne Thomas from Design Packs has spent the better part of a decade making sure Shopify merchants can build one without losing their minds. Anne co-created Flex Theme, one of the most respected themes in Shopify's...
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Why Snoop Dogg Isn't For You: Influencer Marketing For Ecommerce with Yash Chavan
Not every brand gets Kim Kardashian. But every brand can build a structured, impactful influencer program — and Yash Chavan from SARAL is the guy to learn from. SARAL is the end-to-end influencer OS used by consumer brands, mobile apps, and B2B companies to find, manage, and measure influencer...
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How Was Your Experience Today? A Crash Course in Customer Surveys with Jason Zigelbaum from Zigpoll
Are customer surveys conversion killers, or are they the secret weapon to understanding your buyers? In today’s episode of the Shopify App Show, I chat with Jason Zigelbaum, the solopreneur behind ZigPoll—a leading customer survey app for Shopify. We dive deep into the psychology of why customers...
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The Power of Pre-Orders: Mastering Early Access with Sandesh Kulai from Stoq
This episode of The Shopify App Show is all about Pre-orders. I’m lucky enough to be joined by Sandesh Kulai from Stoq. He lives and breathes the topic, and has built not just the toolset but pre-defined game plans for Shopify stores to drive more sales through pre-orders. Like all the great...
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Is the Discount Code Dead? Unlocking Shopify Discounts with Sammy Isseyegh of Discount Kit
In this episode, we explore how Shopify's evolving discount landscape is being shaped by innovative apps like Discount Kit. Sammy Isseyegh shares insights into the platform's capabilities, the importance of flexibility in promotions, and the future of commerce automation. Key Topics: The shift…
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Bundles of Joy: The Shopify Bundle Episode with Prakhar Shrivastava 🦊
Everyone knows that bundles are a powerful tool in ecommerce. But for many, it can be an overwhelming topic. In this episode, Prakhar from FoxSell Bundles shares his experience on the evolution of bundling technology in Shopify, operational challenges, and the exciting future shaped by AI and…
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Let's Talk About Search, Baby: Understanding AI Search & Merch with Sebastian Hooker
Today’s episode of the Shopify App Show is as topical as they come. Search has changed more in the last 12 months than in the previous 20 years combined. Is the search bar now a chat box? Is it AI, curated, or algorithmic? Does the traditional "Results Page" even exist anymore? The answers are...
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The Real Celebrity of Order Editing: dominating the post order journey with Kiril Climson
There haven't been many Shopify apps break onto the scene in the past few years with as much impact as Order Editing. They have struck a formula to envy - a simple product with a failsafe value proposition. They're led by a couple of savvy founders who have grown their brand in public with that...
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"Doing God's Work" with Shopify POS: pushing boundaries with Josh Bitossi
Chatting with Josh Bitossi about Shopify POS is like talking to Steve Jobs about Apple. His knowledge as both a Shopify Alumni and indie app developer who has dedicated his expertise to building apps for Shopify POS. Every episode the Shopify App Show chats with indie app developers who are...
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ABOUT THIS SHOW
The Shopify App Show goes deep with "indie" developers who build the most innovative stuff on the Shopify ecosystem. This is not a product demo show!
Hosted by a 14-year ecosystem veteran, we skip the sales pitches, demos, and pricing talk. Instead, tune in for fun, 25-minute chats with founders about their craft, origin stories, and the specific use cases that help you win.
Find the hidden gems that outperform the VC-backed giants.
Real builders. No corporate fluff. Just great apps.
Subscribe to build a better tech stack.
HOSTED BY
Martin Cox
CATEGORIES
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Frequently Asked Questions
How many episodes does The Shopify App Show have?
The Shopify App Show currently has 37 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Shopify App Show about?
The Shopify App Show goes deep with "indie" developers who build the most innovative stuff on the Shopify ecosystem. This is not a product demo show! Hosted by a 14-year ecosystem veteran, we skip the sales pitches, demos, and pricing talk. Instead, tune in for fun, 25-minute chats with founders...
How often does The Shopify App Show release new episodes?
The Shopify App Show has 37 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Shopify App Show?
You can listen to The Shopify App Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Shopify App Show?
The Shopify App Show is created and hosted by Martin Cox.
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