PODCAST · news
The Signal Brief
by The Core
Join journalist and host Kudrat Wadhwa for your twice-a-week look at stories shaping how Indians live, work and spend. Every Tuesday and Friday.
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Tuesday Special: Srivatsan Sridhar On Payments Without Borders
In The Signal Brief’s Tuesday special, we feature insider interviews with leaders shaping modern consumption. Today’s guest is Srivatsan Sridhar, founder and CEO of Skydo. Skydo's mission is to make global transactions as seamless as local ones. We spoke about why cross-border payments are so hard and how Skydo is innovating in that space. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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770
Will A Warning Label Change What You Buy?
For years, health advocates have been advocating for the FSSAI to help make labels simpler. And now, after the Supreme Court directed it, the food regulator has acted. It has proposed front-of-the-pack warning labels for foods that are high in sugar, salt or fat. So can these labels really have an impact? Tune in to find out. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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769
Tuesday Special: Surya Khurana On The Future Of Bus Travel
In The Signal Brief’s Tuesday special, we feature insider interviews with leaders shaping modern consumption. Today’s guest is Surya Khurana. He’s the MD of FlixBus India, a travel tech company. We spoke about FlixBus’s USP in the Indian bus market and how it is trying to make bus travel a more attractive option for Indian consumers. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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768
The Great Indian Footpath Problem
India is a country of walkers. In many major cities, over 30% of people travel by foot. In Mumbai, that number is above 50%. And yet, our footpaths are unusable. And now the Supreme Court has intervened. In June, it said that the right to walk is a fundamental right. So what's it gonna take for India's footpaths to become usable? Tune into the latest episode of The Signal Brief to find out. The Core produces The Signal Brief. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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767
Tuesday Special: Vinay Kumar Swamy On How AI Is Reimagining Entry-Level Jobs
You're listening to The Signal Brief's Tuesday special, where we feature insider interviews with leaders shaping modern consumption. Today's guest is Vinay Kumar Swamy. He’s the country head at Pearson India. We spoke about how AI is changing entry-level jobs and how freshers could distinguish themselves. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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766
What It Costs To Crack NEET
Last month, people from around the country participated in the Cockroach Janata Party-led protests. But as we all discussed paper leaks, we missed one thing: coaching. In India, this market is worth 14.8 billion dollars. Several NEET aspirants say they couldn't have cracked NEET without coaching. But coaching comes with costs. So what happens when an industry builds around exams? The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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765
Tuesday Special: Richa Dwivedi On The Future Of Jobs In The AI Age
In The Signal Brief's Tuesday special, we interview experts from across industries. Today's guest is Richa Dwivedi Saklani. She just published a book titled ‘Jobs 2.0: The Ultimate Guide To AI Proof Your Career’. Richa and I spoke about how AI is changing careers and what young people should do to stay ahead of the curve. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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764
When AI Starts Shopping For You
Nearly two-thirds of Indian consumers now use AI as a part of their shopping journey, according to Boston Consulting Group. It saves time, the results are more personalised, and you could potentially find a better deal. But there are trade-offs. Tune in to the latest episode of The Signal Brief to find out. AI Agents episode: https://open.spotify.com/episode/3ioqCokpJy6WP8X7fFk1GlThe Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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763
Tuesday Special: Ameera Shah On India’s Preventative Testing Boom
In The Signal Brief's Tuesday special, I sit down with an expert from across industries. Today's guest is Ameera Shah. She’s the executive chairperson at Metropolis Healthcare, a leading diagnostic chain with presence in India and Africa. We spoke about the massive rise in preventative testing that India is currently seeing. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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762
What’s Wrong With ‘Energy Drinks’?
Today, 'energy drinks' are everywhere--at paan shops, kiranas, and even at college canteens.But now, India's food regulator is cracking down. In July, the FSSAI asked six brands to remove the term ‘energy drink’ from their label. Why? And what's really in these so-called ‘energy drinks’? To find out, tune in to the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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761
Tuesday Special: Sneha Singh On Fixing India’s Nutrition Problem
In The Signal Brief's Tuesday special, I sit down with an expert from across industries. Today's guest is Sneha Singh. She's the managing director at The Good Food Institute India. Sneha and I spoke about a recent research paper by The Good Food Institute India on the importance of doing more R&D on smart proteins and indigenous crops to fulfil India's unmet nutritional needs. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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760
Why Are Banks Cutting Credit Card Perks?
This year has been brutal for many credit card users. Banks have been announcing devaluations one after another. For instance, American Express raised its spending threshold required to unlock its special Taj voucher. SBI cuts its cashback limits. So what's going on here? To learn more and to hear from consumers and experts, tune into the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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759
Tuesday Special: Kanchi Gandhi On Navigating Gray Divorces
In The Signal Brief's Tuesday special, I sit down with an expert from across industries. Our focus remains the same: helping you understand the trends shaping India. We're simply bringing you more of the conversations behind those stories. Today's guest is Kanchi Gandhi, the MD of Kotak Mahindra Trusteeship Limited. We spoke about gray divorces, meaning couples over 50 who are splitting up, what that looks like, and how both parties divide assets. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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758
Who Will Care For India's Elders?
Hiring a caregiver in India can feel like a leap of faith. There's little standardisation and limited regulation. Prices can vary wildly, and from the caregiver's perspective, conditions can be less than ideal, too. India needs caregiving--our population is getting older. By 2036, people over 60 could number over 230 million. So what's it gonna take to build a caregiving workforce to take care of India's elders? That's what we explore in the latest episode of The Signal Brief. The Core produces The Signal Brief. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.in Subscribe to our newsletter Follow us on: Twitter | Instagram | Facebook | Linkedin
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757
Tuesday Special: Aakash Kandoi On The Future Of Indian Snacking
Starting today, July 28th, The Signal Brief is introducing a new weekly segment. Every Tuesday, I'll sit down with a leader or expert from across industries. Our focus remains the same: helping you understand the ideas and trends shaping India. We're simply bringing you more of the conversations behind those stories. Today's guest is Aakash Kandoi, the MD of Jagdish Farsan, an 87-year-old farsan brand. We spoke about the trend toward premiumisation and better-for-you snacks. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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756
The Promise And Pitfalls Of Preventive Testing
About a year ago, Sourya got a blood test. It showed low vitamin D. He took supplements, felt better, but soon started getting tested every couple months. Just for the sake of it. Many more people are getting tested now, even when their doctors didn't ask them to. India's diagnostics industry is already worth over one lakh crore rupees and is growing at around 12% annually.So what's behind this shift?In the latest episode of The Signal Brief, I spoke to diagnostics companies, consumers, as well as psychologists to understand this. The Core produces The Signal Brief. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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755
Why Every Indian Driver Wants A Dashcam
Most people buy a car and then think about accessories. But Ravi refused to drive his brand-new vehicle until installing a dashcam. In fact, more and more Indians are now treating dashcams as essential. This sector is zooming at a CAGR of 21%. Why? For starters, driving on Indian roads is risky. For drivers, dashcams provide a sense of security. But, do dashcams really help when you’re in trouble? Hear from drivers on why they’re buying dashcams and from lawyers on whether it really helps. Tune in! The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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754
Meet Your New Recruiter: AI
A, a 25, has an elaborate AI system to apply to jobs. One AI agent finds openings. The other rewrites her resume. And a third writes her cover letters.Now, candidates like A are not the only ones using AI. Recruiters are using it too. To go through applications, to rank candidates as well as to conduct interviews using AI avatars. So, if both recruiters and candidates are using AI, how has that changed hiring? To hear from recruiters and candidates on this, tune in to the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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753
Can AI Be Your Therapist?
More people are turning to AI for emotional support. The appeal is obvious. It's available 24x7. It's free. And unlike humans, it never tells you it's too busy to talk. But critics say there's a darker side. Chatbots can be sycophantic. They can reinforce unhealthy beliefs. They can hallucinate. And in some cases, they may even cause harm. So, can AI really be your therapist? Or are we turning to technology to solve a deeply human problem? To learn, tune in to the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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752
Why Hasn't Carpooling Taken Off In India?
Why don't more Indians carpool? On paper, it seems obvious. Our cities are congested, fuel prices are volatile and pollution remains a major problem. But, despite repeated pushes, carpooling never really took off in India. For this week's episode of The Signal Brief, I spoke to commuters who loved carpooling, commuters who swore never to do it again, and experts who believe shared mobility is the future. So, if carpooling makes so much sense, why don't more Indians do it? Tune in to this week's episode to find out. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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751
Why Aren’t Sneakerheads Buying Indian?
Mihir Joshi, a singer and talk show host, showed me his sneaker collection over video.More than a 100 pairs. Some Indian sneakers too. But most of his collection consists of global heavyweights like Air Jordans, Onitsuka Tigers and ASICS.Some other sneakerheads I spoke to don't own a single Indian sneaker.That’s surprising, because right now, there’s a real sneaker wave in India. So, why’s that? And what's going on in India's Rs 33,000 crore worth sneaker market? Tune into the latest episode of The Signal Brief to learn more. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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750
What Happens To Our Digital Life When We Die?
Today, almost all of us have some form of a digital presence. But have we thought about what happens to our instagram profile, our youtube account or our crypto assets when we are no more? Experts say most people are unprepared. In fact, less than 10% of Indians even have a regular will. So, what happens to our digital lives when we die? To find out, I spoke to a will-making expert, a tech lawyer and a crypto entrepreneur. Tune in to the latest episode of The Signal Brief to learn more. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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749
Beauty, By Prescription
Last week, I walked into an aesthetic clinic in South Delhi for a consultation.Now, I walked in a pretty secure person, but walked out wondering about my “masculine jaw,” as the person-in-charge pointed out. She suggested that I get botox to fix it. India’s medical aesthetics market, that includes injectables like botox and fillers, is booming. So, what’s behind this growth? Hear from consumers and industry experts on this in the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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748
Are Artificial Sweeteners Worth It?
Artificial sweeteners took off in India in the mid-2010s, driven by rising diabetes rates as well as people wanting to become fitter. Now, Indian consumers are consuming sugar-free biscuits, sugar-free cookies and even diet sodas. However, recent research suggests that these compounds might be harming our gut microbiome and impacting insulin sensitivity and cardiovascular health. So what’s the verdict? Are artificial sweeteners better for you, or are we just switching one problem with another? Hear from consumers and experts on this in the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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747
The Rise Of Homeschooling In India
Joseph’s two sons, aged 11 and 9, were doing well in school. Until COVID hit.Their grades started plummeting. Then, Joseph brought up an unusual idea: homeschooling.And Joseph is not alone. More Indian parents are choosing to take charge of their children’s education.According to the Ministry of Education, 72,000 Indian families homeschooled their children in 2023-24. But homeschooling can come with its own risks. Can every family do it? And what are the real emotional costs? To learn more, check out the latest episode of The Signal Brief.The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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746
Health Insurance’s Hidden Catch
Kunal’s uncle paid his health insurance premiums for decades.But during COVID, when serious complications from his diabetes struck, his insurance refused to pay a single rupee.Today, the health insurance industry in India is booming. In FY25, it was worth over 1.2 lakh crore rupees. Premiums are rising but so are complaints. So how does health insurance really work? And what can you do to protect yourself?Tune in to the latest episode of The Signal Brief where you’ll hear from consumers and experts. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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745
The Growing Appeal Of Living Wills
More people in their 50s and 60s are making living wills. These are documents that essentially communicate what you want when you can no longer speak. One such person is Sarita, a 62-year old retired corporate professional. Her son Anmol supports her choice to make a living will. So what are living wills? Why are more people getting them and what is the process of getting a living will?To learn more and to hear directly from consumers, lawyers and doctors, check out the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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744
The Real Reason Indians Aren’t Installing Solar
India has an abundance of sunlight. In fact, the government said that by March 2027, it wants a crore homes to go solar. But, by March 2026, we were only about a quarter of the way there. What’s going on here? To learn more about installing solar and why some consumers may or may not want solar, check out the latest episode of The Signal Brief.The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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