PODCAST · news
The Signal Brief
by The Core
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.
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749
Tuesday Special: Aakash Kandoi On The Future Of Indian Snacking
Starting today, July 28th, The Signal Brief is introducing a new weekly segment.Every Tuesday, I'll sit down with a leader or expert from across industries.Our focus remains the same: helping you understand the ideas and trends shaping India. We're simply bringing you more of the conversations behind those stories.Today's guest is Aakash Kandoi, the MD of Jagdish Farsan, an 87-year-old farsan brand.We spoke about the trend toward premiumisation and better-for-you snacks.The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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748
The Promise And Pitfalls Of Preventive Testing
About a year ago, Sourya got a blood test. It showed low vitamin D. He took supplements, felt better, but soon started getting tested every couple months. Just for the sake of it. Many more people are getting tested now, even when their doctors didn't ask them to. India's diagnostics industry is already worth over one lakh crore rupees and is growing at around 12% annually.So what's behind this shift?In the latest episode of The Signal Brief, I spoke to diagnostics companies, consumers, as well as psychologists to understand this. The Core produces The Signal Brief. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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747
Why Every Indian Driver Wants A Dashcam
Most people buy a car and then think about accessories. But Ravi refused to drive his brand-new vehicle until installing a dashcam. In fact, more and more Indians are now treating dashcams as essential. This sector is zooming at a CAGR of 21%. Why? For starters, driving on Indian roads is risky. For drivers, dashcams provide a sense of security. But, do dashcams really help when you’re in trouble? Hear from drivers on why they’re buying dashcams and from lawyers on whether it really helps. Tune in! The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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746
Meet Your New Recruiter: AI
A, a 25, has an elaborate AI system to apply to jobs. One AI agent finds openings. The other rewrites her resume. And a third writes her cover letters.Now, candidates like A are not the only ones using AI. Recruiters are using it too. To go through applications, to rank candidates as well as to conduct interviews using AI avatars. So, if both recruiters and candidates are using AI, how has that changed hiring? To hear from recruiters and candidates on this, tune in to the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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745
Can AI Be Your Therapist?
More people are turning to AI for emotional support. The appeal is obvious. It's available 24x7. It's free. And unlike humans, it never tells you it's too busy to talk. But critics say there's a darker side. Chatbots can be sycophantic. They can reinforce unhealthy beliefs. They can hallucinate. And in some cases, they may even cause harm. So, can AI really be your therapist? Or are we turning to technology to solve a deeply human problem? To learn, tune in to the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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744
Why Hasn't Carpooling Taken Off In India?
Why don't more Indians carpool? On paper, it seems obvious. Our cities are congested, fuel prices are volatile and pollution remains a major problem. But, despite repeated pushes, carpooling never really took off in India. For this week's episode of The Signal Brief, I spoke to commuters who loved carpooling, commuters who swore never to do it again, and experts who believe shared mobility is the future. So, if carpooling makes so much sense, why don't more Indians do it? Tune in to this week's episode to find out. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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743
Why Aren’t Sneakerheads Buying Indian?
Mihir Joshi, a singer and talk show host, showed me his sneaker collection over video.More than a 100 pairs. Some Indian sneakers too. But most of his collection consists of global heavyweights like Air Jordans, Onitsuka Tigers and ASICS.Some other sneakerheads I spoke to don't own a single Indian sneaker.That’s surprising, because right now, there’s a real sneaker wave in India. So, why’s that? And what's going on in India's Rs 33,000 crore worth sneaker market? Tune into the latest episode of The Signal Brief to learn more. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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742
What Happens To Our Digital Life When We Die?
Today, almost all of us have some form of a digital presence. But have we thought about what happens to our instagram profile, our youtube account or our crypto assets when we are no more? Experts say most people are unprepared. In fact, less than 10% of Indians even have a regular will. So, what happens to our digital lives when we die? To find out, I spoke to a will-making expert, a tech lawyer and a crypto entrepreneur. Tune in to the latest episode of The Signal Brief to learn more. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements. For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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741
Beauty, By Prescription
Last week, I walked into an aesthetic clinic in South Delhi for a consultation.Now, I walked in a pretty secure person, but walked out wondering about my “masculine jaw,” as the person-in-charge pointed out. She suggested that I get botox to fix it. India’s medical aesthetics market, that includes injectables like botox and fillers, is booming. So, what’s behind this growth? Hear from consumers and industry experts on this in the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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740
Are Artificial Sweeteners Worth It?
Artificial sweeteners took off in India in the mid-2010s, driven by rising diabetes rates as well as people wanting to become fitter. Now, Indian consumers are consuming sugar-free biscuits, sugar-free cookies and even diet sodas. However, recent research suggests that these compounds might be harming our gut microbiome and impacting insulin sensitivity and cardiovascular health. So what’s the verdict? Are artificial sweeteners better for you, or are we just switching one problem with another? Hear from consumers and experts on this in the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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739
The Rise Of Homeschooling In India
Joseph’s two sons, aged 11 and 9, were doing well in school. Until COVID hit.Their grades started plummeting. Then, Joseph brought up an unusual idea: homeschooling.And Joseph is not alone. More Indian parents are choosing to take charge of their children’s education.According to the Ministry of Education, 72,000 Indian families homeschooled their children in 2023-24. But homeschooling can come with its own risks. Can every family do it? And what are the real emotional costs? To learn more, check out the latest episode of The Signal Brief.The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts. The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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738
Health Insurance’s Hidden Catch
Kunal’s uncle paid his health insurance premiums for decades.But during COVID, when serious complications from his diabetes struck, his insurance refused to pay a single rupee.Today, the health insurance industry in India is booming. In FY25, it was worth over 1.2 lakh crore rupees. Premiums are rising but so are complaints. So how does health insurance really work? And what can you do to protect yourself?Tune in to the latest episode of The Signal Brief where you’ll hear from consumers and experts. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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737
The Growing Appeal Of Living Wills
More people in their 50s and 60s are making living wills. These are documents that essentially communicate what you want when you can no longer speak. One such person is Sarita, a 62-year old retired corporate professional. Her son Anmol supports her choice to make a living will. So what are living wills? Why are more people getting them and what is the process of getting a living will?To learn more and to hear directly from consumers, lawyers and doctors, check out the latest episode of The Signal Brief. The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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736
The Real Reason Indians Aren’t Installing Solar
India has an abundance of sunlight. In fact, the government said that by March 2027, it wants a crore homes to go solar. But, by March 2026, we were only about a quarter of the way there. What’s going on here? To learn more about installing solar and why some consumers may or may not want solar, check out the latest episode of The Signal Brief.The Core produces The Signal Brief. Follow us wherever you get your favourite podcasts.The Core and The Signal Brief are ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.For more of our coverage, check out thecore.inSubscribe to our newsletterFollow us on: Twitter | Instagram | Facebook | Linkedin
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Frequently Asked Questions
How many episodes does The Signal Brief have?
The Signal Brief currently has 14 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Signal Brief about?
At The Signal Brief, we don’t do hot takes—instead, we bring you deep dives into the ‘how’ and 'why' of consumer trends. Join journalist and host Kudrat Wadhwa for a new episode every Friday.
How often does The Signal Brief release new episodes?
The Signal Brief has 14 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Signal Brief?
You can listen to The Signal Brief on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Signal Brief?
The Signal Brief is created and hosted by The Core.
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