The Signal (formerly the EdTech Connect Podcast)

What happens when a data scientist who built over 100 enterprise AI solutions for Fortune 500 companies decides to walk away from the money and prestige to tackle student success in higher ed? You get a founder who understands both the power and the limits of AI—and who isn't afraid to say that most chatbots are solving the wrong problem. In this episode, host Jeff Dillon sits down with Arjun Arora, founder and CEO of Advisor AI, an AI-native student success platform serving over 100 institutions and powering more than a million student inquiries a year. Arjun shares his journey from first-generation college student and immigrant to enterprise AI leader, and why he made the leap into edtech to solve the advising gap he experienced firsthand. Arjun gets honest about the fear many advisors feel about AI replacing their roles—and explains why that fear is rooted in poorly designed systems. He argues that technology should handle planning and organizing while leaving accountability, evaluation, and human connection to advisors. He reveals why nearly half of students leave programs because they can't see the connection between their degree and their career goals, and how AI can compress what typically takes eight to ten weeks of exploration into fifteen minutes. From ethical guardrails and bias prevention to the surprising insights he gathered by traveling 30,000 miles and visiting over 200 campuses, this conversation offers a practical, student-first framework for any institution trying to figure out where AI fits into the future of student success. Key Takeaways AI Won't Replace Advisors—Badly Designed AI Might: The fear that AI will replace advisors stems from systems designed to hook users rather than guide them. Products must be built from the start to reinforce human connection, not replace it. Students increasingly want to talk to a real person because they feel isolated and anxious. Technology Is Only Part of the Puzzle: The biggest predictor of success isn't the algorithm—it's effective collaboration between technology teams and advising teams. Regular check-ins on goals, progress, and alignment drive 80-90% of results. Nearly Half of Students Leave Because They Can't See the Connection: Students drop out when they can't connect their coursework to a clear career path. AI can compress weeks of research (visiting 10 different departments or websites) into 15-30 minutes by assessing interests, mapping career possibilities, and creating degree plans. Stop Measuring Vanity Metrics: Tracking how many students a chatbot "served" this month doesn't mean much. Instead, measure milestones: exploring options, mapping skills, connecting with an advisor or mentor. These are the signals that indicate real progress. Ethical AI Requires Proactive Guardrails: Ethical AI isn't marketing—it's building systems with zero tolerance for bias, toxic questions, or incorrect recommendations. If a student asks something the system can't answer responsibly, it should instantly direct them to a human counselor, not guess. Community Colleges Have More Urgency to Innovate: With limited capacity and intense competition, community colleges need to move faster than four-year institutions. AI platforms must be customizable to two-year roadmaps, not just traditional four-year paths. Start with Goals, Not Technology: Before evaluating any AI tool, leaders should ask: are we trying to improve student experience, enrollment, retention, graduation outcomes, or workforce readiness? AI is the Ferrari—but you need to know where you're going first. The Global Student Success Crisis Looks Familiar: Inquiries from Australia, the Middle East, and Asia mirror US challenges: better career and college planning supp... Chapters (00:00:00) - The Signal: Advancing Student Success with AI(00:02:12) - In the Elevator With Data Scientists(00:03:05) - Adviser AI: Fixing the Advising Gap(00:07:08) - Will AI Replace Advice Advisors?(00:10:59) - What's the Admissions System's Impact?(00:14:30) - What Does Ethical AI Mean for Higher Education?(00:17:17) - How Can AI Help Colleges Enclose Students' Future?(00:24:22) - How Algorithms Made Higher Ed Worth It(00:27:59) - What Does the Student Success Crisis Look Like?(00:29:24) - A New Way to Use AI for Student Success(00:30:40) - The Signal: Higher Ed Tech News & Insights

What happens when a former gubernatorial candidate, healthcare CEO, and state budget director steps into the college president's office? You get a leader who doesn't accept "that's how higher ed has always done it" as an answer. In this episode, host Jeff Dillon sits down with Jay Gonzalez, the 15th president of Curry College—a leader whose resume looks nothing like a traditional academic career. From running a $32 billion state budget during the Great Recession to leading healthcare organizations and running for governor of Massachusetts, Gonzalez brings an outsider's perspective to one of higher ed's most pressing challenges: proving the ROI of a college degree. Gonzalez shares the story behind Curry's audacious job guarantee program, which promises students a job within six months of graduation—or the college pays their federal student loans for up to a year. He explains how Curry is investing in predictive analytics to identify at-risk students before they struggle, launching a new app to modernize the clunky student portal experience, and building a Neurodiversity Center for Excellence that's partnering with major employers. But perhaps most intriguingly, Gonzalez reveals Curry's Center for Innovation—an entrepreneurial arm designed to move fast, test new revenue streams, and partner with ed tech companies on product development. For small colleges feeling the squeeze of enrollment pressures and limited resources, this episode offers a playbook for thinking differently about sustainability, technology, and student success. Tune in for a conversation that challenges conventional wisdom about what college leadership can look like—and what colleges can achieve when they stop optimizing the old model and start reinventing it. Key Takeaways Nobody Is Totally in Charge—And That's a Leadership Lesson: Gonzalez draws on his experience in government to navigate higher ed's diffuse power structures. Understanding what faculty, students, parents, donors, alums, and the board each care about—and finding the path that gets as many of them on board as possible—is the core of the job.  The Curry Commitment: A Job Guarantee That Holds the College Accountable: Curry guarantees students a job within six months of graduation if they meet minimum requirements (GPA, internship, four-year graduation, engagement with career readiness programming). If the college fails, it pays the student's federal student loan for up to a year or provides free grad credits. Few colleges have made this kind of promise.  Retention Is a Sustainability Strategy: Keeping a student through graduation isn't just a mission win—it's a revenue strategy. Losing a student after year one means three years of lost tuition. Gonzalez frames retention technology (predictive analytics, mental health platforms, data unification) as both a student success tool and a financial imperative.  Technology Must Serve the Student Experience, Not Add Friction: Students arrive with expectations shaped by Spotify, DoorDash, and TikTok. When they hit clunky portals, paper forms, and outdated workflows, it signals that the institution isn't thinking about them. Curry is addressing this with a new all-in-one app and digital IDs—small moves that reduce friction and modernize the experience.  AI Is Being Embraced Through Grassroots Experimentation: Rather than a top-down mandate, Curry launched "Amplify AI," a task force with faculty, students, and staff exploring training, forums, and classroom applications. The approach balances academic integrity concerns with the reality that students and the workplace have already moved on.  The Neurodiversity Center... Chapters (00:00:00) - Meet Jay Gonzalez, Curry College's President(00:01:50) - A College President's Unorthodox Background(00:07:24) - The Trump presidency: Experience in higher ed(00:16:14) - Faculty and Staff Engage in AI(00:20:28) - President Tim Curry on Modernizing the Campus Experience(00:22:07) - Curry College's Center for Innovation(00:25:52) - How to Make Smart Technology Decisions(00:27:54) - Five years from now: What does a student's day look like(00:29:48) - The Signal: Higher Ed Tech Insights

Is higher education using AI to simply do the same things faster, or are we on the cusp of a genuine transformation in how students learn, access support, and build opportunity? In this episode, host Jeff Dillon welcomes Dr. Betheny Gross, Research Director at WGU Labs, for a candid, research-grounded conversation about where AI is actually moving the needle for students—and where it's falling short. With over two decades of experience studying education systems and a current focus on equity-driven innovation, Dr. Gross brings a refreshingly honest perspective to the AI hype cycle. She shares the story behind STU, WGU Labs' AI-powered student support chatbot, revealing how it evolved from a simple FAQ tool into a "Swiss Army knife" that helps adult learners prepare for mentor meetings, build study schedules, and navigate the hidden complexities of college. But she doesn't stop there. Dr. Gross challenges institutions to think bigger—arguing that the real breakthrough will come when AI lowers costs, raises quality through consistent learning science, and creates fully personalized pathways for every student, especially the 25 million Americans who have never accessed post-secondary education. From the risks of handing learning over to tech companies to the imperative of designing for those "farthest from opportunity," this episode offers a clear-eyed look at what equity by design actually requires. Tune in for a conversation that separates signal from noise and offers a practical, student-first framework for the future of higher ed. Key Takeaways The Goal Is Public Education, Not a Particular Set of Systems: Dr. Gross carries forward a powerful framing from her time at the Center on Reinventing Public Education: our commitment to making quality education accessible to all is unchangeable, but how we deliver it—including which tools and technologies we use—must always be open to reinvention and improvement. AI Is Still in the "Doing Things Faster" Phase: While much of higher ed has focused on using AI to do existing tasks more efficiently, Dr. Gross argues we haven't yet challenged the technology—or allowed it to challenge us—at scale. The real transformation will come when AI fundamentally widens access to learning, not just speeds up existing processes. Stu: From FAQ Bot to Swiss Army Knife: WGU Labs' student support chatbot began as a 24/7 navigational tool for adult learners (many of whom are first-generation students studying late at night). It has since evolved to help students prepare for mentor meetings, build weekly study plans, and manage stress—demonstrating how AI can address both logistical and psychological barriers to success. Lowering Costs and Raising Quality Are the Twin Levers: For AI to truly expand access, it must help lower the cost of post-secondary learning while making high-quality instruction more consistent. Dr. Gross points to AI-powered learning design platforms and quality-assured assessment tools as promising examples of how to raise the floor for all instructors. Test Everything. Benchmark Everything: WGU Labs runs randomized control trials and quasi-experimental studies to compare AI interventions against existing alternatives. Dr. Gross emphasizes the need for benchmarking—measuring how much better a solution performs, not just whether it works at all—to avoid throwing solutions at problems without evidence of meaningful improvement. Two Critical Risks to Watch: First, institutions cannot cede ownership of teaching and learning to technology companies. AI tools are not educational systems unto themselves. Second, as point solutions proliferate, institutions must ensure the student experience remains coherent—not a fragmented collection of bolted‑together t... Chapters (00:00:00) - Will AI Challenge the Higher Ed Sector?(00:00:34) - Welcome to The Signal(00:01:55) - Getting it out there: The need for higher education reform(00:03:58) - The biggest determinants of student success(00:05:49) - WGU Labs(00:07:52) - The Stu, the Student Report Portal(00:16:01) - What's Assessment of AI Programs?(00:18:34) - What are the risks of AI-based learning?(00:21:09) - What does equity by design look like for students?(00:25:49) - How AI is reshaping higher education(00:28:19) - The Signal: Higher Ed Tech Insights

In an era where students trust a peer on Instagram more than a university's official website, how can enrollment marketers cut through the noise and build genuine connections? This week on The Signal: On Air, Jeff Dillon sits down with Mitchell Borges, Director of Marketing for ASUCD at UC Davis and a researcher who has spent years studying how social media actually influences student enrollment decisions. Mitchell shares eye-opening findings from his doctoral research, revealing that students are heading to Instagram comment sections to ask strangers about tuition because they perceive peer-to-peer information as more authentic than official university communications. He explains why empowering students to create content is the single most effective strategy for building trust, why out-of-state students rely more heavily on digital discovery than their in-state peers, and how his own team grew Instagram followers from 4,000 to 14,000 by letting students take the lead. Mitchell also delivers a critical wake-up call about the April 2026 Title II accessibility compliance deadline, warning that social media—often an afterthought in accessibility conversations—will be one of the hardest areas to bring into compliance. He offers practical advice on rethinking content workflows and explains why the teams that embrace authenticity and move fast on micro-trends will be the ones that win. Tune in for a candid, tactical conversation about what it really takes to connect with today's students in a crowded, fast-moving digital landscape. Key Takeaways Trust Has Shifted to Peers: Students consistently perceive information from peers or alumni on social media as more authentic and trustworthy than official university websites or admissions counselors. This is driving them to seek out peer perspectives in comment sections, DMs, and informal channels. Out-of-State Students Rely Heavily on Digital: Unlike in-state students who can tap into local networks for firsthand feedback, out-of-state students lack that personal connection. As a result, they place significantly more weight on the digital content they find during their search phase. Empower Students to Create Content: Mitchell's research and experience show that putting students in front of the camera—even student employees reading a script—feels authentic to prospective students. His team grew Instagram from 4,000 to 14,000 followers in two years by shifting from career staff to student-led content creation. Facilitate the Search Process, Not Just the Decision: Universities are great at capturing students' "I committed" moments but miss the opportunity to encourage students to share their search journey. Helping students document and share their exploration could fill a critical gap in authentic content. Accessibility Must Be Built Into Social Workflows: The April 2026 Title II compliance deadline is closer than many realize, and social media is a major blind spot. Features like story text, video captions, and alt text are difficult to manage at scale. Mitchell's team has been operating as if the deadline has already passed for months and is still under 30% compliance across 60 accounts. Influencer Marketing Is the Next Frontier: As traditional relationship marketing loses effectiveness, Mitchell sees influencer marketing—partnering with trusted voices already connected to student audiences—as a major opportunity. The risk of giving influencers autonomy is real, but the institutions that move first will gain a significant advantage.     The Signal Newsletter: https://edtechconnect.com/newsletter   Chapters (00:00:00) - The Signal(00:02:06) - Top Executives: Higher Ed Marketing(00:03:22) - UC Davis vs Grand Canyon University: Different Sales Pitch(00:05:29) - How Social Media Influences Enrollment Decision(00:13:43) - The Future of Student Engagement(00:15:10) - Senior Marketing Manager at ASUCD,(00:18:11) - What channels or platforms are currently delivering the strongest ROI for student(00:20:15) - The Title 2 Compliance Deadline(00:25:31) - What Will Define Successful Higher Ed Marketing Teams?(00:27:59) - The Signal: Higher Ed Tech News & Insights

Jaime Hunt is the founder of Solve Higher Ed and host of the popular “Confessions of a Higher Ed CMO” podcast. She unpacks the evolving landscape of higher education marketing. Jamie shares decades of experience – from her time as a Chief Marketing Officer at institutions like Old Dominion University, Miami University, and Winston-Salem State – offering brutally honest insights into the challenges and opportunities facing colleges and universities today. This is an honest conversation about enrollment strategies, brand building, crisis communications, and the surprising universality of higher ed’s struggles. Join Jeff as he delves into Jamie’s unique perspective on leadership, risk-taking in education, and how institutions can truly differentiate themselves in a competitive market. Discover why many colleges are facing similar hurdles despite seemingly disparate circumstances – and learn how to break free from short-term thinking. Key Takeaways: Universality of Challenges: A startling number of higher education institutions face remarkably similar challenges regarding enrollment, brand perception, and strategic direction – regardless of size or location. The Importance of Risk-Taking: Traditional, campaign-focused thinking is holding back progress. Institutions need to embrace calculated risk and experimentation to truly innovate. Beyond the "Me Problem": Leaders often get caught up in their own institution's issues, overlooking broader trends and systemic challenges within higher education. Selling Futures: Jamie’s personal motivation – a desire to help students achieve brighter futures – is a powerful driver for effective higher ed marketing. Looking Ahead: Institutions need to be thinking strategically about the next 2-3 years, anticipating technological shifts and evolving student expectations.     The Signal Newsletter: https://edtechconnect.com/newsletter   Find Jaime Hunt: LinkedIn                               https://www.linkedin.com/in/jaimehunt/ Solve Higher Ed https://www.solvehighered.com/ And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - The Signal: Higher Ed Marketing and Transformation(00:01:36) - In the Elevator With Higher Ed Marketing's(00:02:47) - Former CMOs at Universities and Colleges(00:05:06) - What are the biggest misconceptions people have about marketing leadership in higher ed(00:10:01) - Where are marketing institutions getting it on AI?(00:13:47) - AI and Marketing: The Strategic Implications(00:16:47) - Common themes in higher ed's AI implementation(00:20:04) - Why Empathy is so critical for higher ed leadership(00:21:28) - How to Stay Innovative With a Limited Budget(00:23:01) - Getting to the Cabinet: Marketing Leaders(00:25:09) - What are some of the most surprising insights from your(00:27:56) - Talking Higher Ed: Confessions of a Student(00:28:26) - The Signal: Higher Ed Tech Insights

Join Jeff Dillon as he sits down with Devin Pergason, AVP for Student Experience, Marketing & Outreach at Forsyth Technical Community College, to dissect the evolving landscape of higher education. This episode tackles a critical question: why are community colleges currently best positioned to drive student success? Pergason argues that their inherent “student-first” mission – unlike research universities attempting to retrofit a student-centric model – gives them a significant advantage. The conversation centers on the urgency with which institutions must engage with emerging technologies, particularly AI, mirroring the same dedication they bring to the classroom. Pergason emphasizes a shift away from traditional marketing approaches that “market *to* students” towards strategies designed *for* their needs. He highlights how Forsyth Tech built a groundbreaking student care model – integrating support services directly with marketing – creating a unified approach for genuine engagement and lasting impact. Ultimately, this episode explores whether community colleges are truly ‘getting there’ in embracing the technological conversation, and what it takes to ensure students receive the support they need to thrive. Key Takeaways: Community College Advantage: Pergason argues that their existing mission – prioritizing student success – makes them uniquely positioned for innovation. Student-First Marketing: A critical discussion on moving beyond traditional marketing tactics and focusing on what truly matters to students. Integrated Systems are Key: The importance of combining student care services with marketing within a unified organizational structure. Urgency in Technology Adoption: The need for community colleges to approach technology – particularly AI – with the same level of commitment as their academic programs.   The Signal Newsletter:https://edtechconnect.com/newsletter   Find Devin Purgason: LinkedIn                               https://www.linkedin.com/in/devinpurgason/ Forsyth Technical Community College https://www.forsythtech.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Student Services: Marketing and Admissions(00:00:41) - Meet Devin Purgason(00:02:03) - How Student Experience and Marketing Outreach are driving higher education innovation(00:10:08) - Forsyth Tech's AI Committee(00:15:48) - How Marketing Data is Affecting the Student Journey(00:18:04) - What are the opportunities of AI in colleges?(00:19:31) - On Student Engagement and Marketing(00:23:26) - How to Modernize Higher Ed Marketing Teams(00:25:24) - The Future of Higher Ed: Technology Innovation

“The Signal” is launching with a vital mission: to cut through the overwhelming noise surrounding technology in higher education and deliver honest conversations about what truly matters. Hosted by Jeff Dillon, this show originates from a thriving community – a decade-long email listserv (now boasting nearly 70,000 members) of web directors, digital marketers, and leaders across higher ed who were grappling with responsive design, mobile technology, and the evolving needs of students. The show’s core focus is identifying what’s actually moving the needle and understanding how faculty and students are utilizing technology daily. Jeff emphasizes the critical need to avoid making policy decisions “blind,” urging listeners to engage with the conversations shaping higher education. “The Signal” is committed to uncovering those real-world insights and fostering a community where innovative ideas can thrive. The show continues every Friday with the same format and commitment to honest conversations about leadership and technology’s impact on higher education. The Signal Newsletter:https://edtechconnect.com/newsletter And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:01) - EdTech Connect: Reflections on the Name Change

In a higher ed landscape crowded with sameness, how can institutions truly stand out and drive enrollment growth, especially for graduate and professional programs? This week on The Signal: On Air, host Jeff Dillon sits down with Val Fox, a strategic advisor at EAB with decades of experience leading marketing at both major universities and consumer brands like Bose. Val argues that the biggest mistake institutions make is trying to scale the undergraduate playbook for their graduate programs, which are often fragmented, under-resourced, and siloed. Val shares critical insights from EAB's latest research on the modern adult learner, revealing a fundamental shift toward stealth shopping, digital-first decision-making, and a surge in AI adoption for program discovery. She explains why "supportive faculty" and "strong outcomes" are just the category minimum, not differentiators, and offers a practical guide on how to build a genuine brand "moat" by getting specific. Tune in to learn how to move from endless debate to disciplined experimentation, align your cross-functional teams, and ensure your institution is visible at the new AI-powered front door of higher ed. Key Takeaways Stop Using the Undergraduate Playbook: Graduate enrollment is fundamentally different. It's often fragmented and under-resourced, requiring a distinct strategy focused on the unique needs of adult, professional, and online learners, not a scaled-down version of the traditional undergraduate model. Data Beats Enthusiasm: Too many programs are launched based on internal enthusiasm rather than market demand. Institutions serious about growth must ground their decisions in public data (like IPEDS and BLS) to validate student demand and employer needs before investing in new programs. Differentiation Requires a "Moat": Generic claims like "supportive community" or "academic excellence" are just the sector minimum. To truly stand out, institutions must get specific and "compound" their differentiators—building a unique set of program-level advantages that are hard for competitors to simply copy. The Student Journey Has Fundamentally Changed: Today's graduate learners are "stealth" shoppers. Over 80% complete their research and decide on a short list without ever contacting the institution. They expect a self-service, digital-first experience akin to Netflix or Amazon. AI is the New Front Door: Prospective students are rapidly adopting AI (with 5x growth in usage) to synthesize information and compare programs. However, there's a dangerous gap between institutions researching AI and actually auditing their visibility in these new channels. If you aren't visible there, you're falling behind. Move from Vanity to Actionable Metrics: Focus on metrics that directly tie to enrollment, such as application starts and inquiry requests, rather than vanity metrics like page views. Institutions must create a "bright line" between marketing efforts and these digital behaviors. Transform Through Experimentation, Not Debate: Successful institutions prototype their way forward. They run pilots with clear success metrics, are willing to stop what isn't working, and embrace disciplined experimentation instead of getting bogged down in multi-year committees. Align Teams with a Shared Reality: Friction across marketing, admissions, and academic leadership often stems from different assumptions. Building a shared baseline understanding of market conditions and using frameworks to reduce complexity can align teams and accelerate decision-making.   The Signal Newsletter:https://edtechconnect.com/newsletter <... Chapters (00:00:00) - The Signal on Air: AI and the Future of Higher Ed(00:01:23) - Valerie Fox at the Consumer Marketing Conference(00:02:47) - Jeff Knows: What Led Me to Higher Ed(00:06:59) - Bentley University's Digital Experience(00:10:10) - EMB Student Enrollment: Growing Graduate Enrollment(00:12:05) - Graduate Program Growth and Strategic Planning(00:14:45) - Brand and Communication(00:20:22) - What's Advancing the Use of AI in Student Search and Discovery(00:23:23) - What Do You Need to Know to Accelerate Enrollment?(00:24:46) - What separates the organizations that truly transform from the ones that stall?(00:26:47) - What's the key to building real momentum in higher ed?(00:29:20) - Jeff Smith: How to Grow Enrollment in the Next 3-(00:31:00) - The Signal: Higher Ed Tech News & Insights

Jeff Dillon sits down with Shannon Vander Meulen, Co-Founder and CMO of WaitWell, a tech platform transforming how students access campus services—from advising to financial aid. A former public service office manager turned tech founder, Shannon brings a rare blend of frontline operational experience and educator empathy to the problem of waiting. She shares how her decade running a busy registry office revealed that what people truly want isn’t popcorn or music—it’s competence, clarity, and their time back. Shannon unpacks how WaitWell eliminates physical lines, empowers staff with AI-driven insights, and gives students the digital-first experience they now expect. From onboarding without tech fatigue to launching their new AI agent “Waillo,” this conversation is a useful guide to building solutions that solve real problems—not just deploying tech for tech’s sake. Whether you’re in student affairs, IT, or service operations, you’ll walk away with actionable ideas for making service interactions faster, fairer, and more human. Key Takeaways Waiting Is a Universal Pain Point – Long lines aren’t just inefficient—they create stress for both visitors and staff. Modern students expect the same digital convenience (DoorDash, Uber) when accessing campus services. Competence Trumps Friendliness – While a welcoming environment matters, what people truly want is to be served by someone with the right training to solve their problem—quickly and correctly. Transparency Reduces Frustration – Simply knowing how long a wait will be—whether 15 minutes or 2 hours—dramatically improves the service experience and reduces anxiety. Educator Mindset Informs Product Design – Shannon’s teaching background taught her to “scaffold” complex processes into smaller steps—a skill that directly translates to building intuitive, user-centered technology. AI Should Solve Real Problems, Not Chase Hype – WaitWell’s AI agent “Waillo” was born from customer feedback. It helps staff ask natural-language questions like, “When’s the best day to close for training without impacting wait times?” Onboarding Is the Secret Sauce – Successful tech adoption hinges on dedicated setup: sandbox environments, workflow mapping, and a single point of contact (account manager) to ensure smooth implementation. Tech Fatigue Is Real – Staff are often juggling dozens of tools. The best new solutions either integrate seamlessly or replace existing systems—not add to the clutter. Data Reveals Hidden Patterns – Once organizations track wait times and service demand, they often discover unexpected peaks and valleys—enabling smarter staffing and resource allocation. Keep the Human in the Loop – While AI and chatbots can handle routine inquiries, many institutions still value in-person connection. The key is balancing digital efficiency with human touchpoints where they matter most. Build a Culture That Listens – WaitWell’s product innovations are driven by weekly meetings between support and development teams, ensuring engineers hear directly from users—keeping the company focused on solving real problems.   Find Emily Vander Meulen: LinkedIn                               https://www.linkedin.com/in/shannonvandermeulen/ WaitWell https://waitwellsoftware.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - What I Learned About Customer Service(00:00:29) - Interviewing Shannon Vandermeulen(00:01:39) - How I Founded Weightwell: Learning From the Process(00:06:50) - What's Waitwell Do for Student Service Centers?(00:12:44) - What have been the biggest technical or cultural barriers to digital transformation in(00:14:02) - What's Been Your Proudest Moment Since Launching Weightwell?(00:15:15) - Service Experience Insights(00:16:46) - What insights typically surprise the leadership the most?(00:20:55) - How to Manage Student Service Delivery with AI(00:22:44) - Waitwell's CEO Shannon on EdTech Connect(00:24:27) - EdTech Connect

Stephen Laster is the CEO of Panopto and a veteran leader in digital education whose career spans Harvard Business School, McGraw-Hill, D2L, and Ellucian. Stephen shares how his own experience as a dyslexic learner—and an early adopter of the Apple II—shaped his lifelong mission to use technology to make learning more accessible and human. He unpacks what it truly means to be a “human-centered AI-first” platform, how Panopto is using AI to extend—not replace—the learning community, and why interoperability and focus are more critical than ever in edtech. From navigating institutional change to fostering a culture of smart risk-taking, Stephen offers a candid look at the patterns, challenges, and opportunities shaping the future of teaching and corporate training. Whether you’re leading digital transformation, building learning tools, or thinking about how to scale knowledge in a rapidly changing world, this conversation is packed with wisdom from the front lines. Key Takeaways Technology as an Accessibility Lifeline – Stephen’s dyslexia led him to an Apple II in 1981, where he built his own spell checker and word processor. This personal experience cemented his belief that technology should empower learners by removing barriers, not creating them. Human-Centered AI Expands Community, Not Replaces It – Panopto’s AI strategy focuses on automating time-consuming tasks (summarization, translation, generating knowledge checks) to give time back to instructors and learners—strengthening human connection rather than substituting it. Interoperability Is Non-Negotiable – Seamless LMS integration and open ecosystems are essential for adoption. Panopto’s success is rooted in making technology “fade into the background” so teaching and learning can take center stage. Institutional Knowledge Must Be Findable & Reusable – Beyond capturing lectures, Panopto is evolving into a knowledge hub that serves alumni, prospects, and partners—turning video libraries into searchable, AI-enhanced assets that support lifelong learning. Teaching Experience Makes You a Better EdTech Leader – Stephen credits his seven years teaching at Babson as foundational to understanding the realities of the classroom. His advice: “If you're really going to be passionate about anything you're making technology for, go do the job.” Innovation Requires Smart Risk-Taking & Space to Fail – Successful digital transformation hinges on creating conditions where “smart failures” are rewarded. Institutions and companies need to embrace deliberate experimentation and learn from iterative pilots. Focus on North Stars, Not Just Features – Panopto operates under three durable guideposts: lead in visual/auditory learning, be the most customer-centric edtech provider, and be a destination for top talent. Clarity of mission enables agility without losing direction. The Biggest Gap Isn’t Technology—It’s Time – Faculty and instructional designers need dedicated time and support to innovate. The industry must prioritize professional development and create breathing room for pedagogical experimentation. Jobs Are Changing Faster Than Ever – In both higher ed and corporate learning, the imperative is to reskill and upskill continuously. Platforms that enable just-in-time, accessible learning are critical to retention and growth. Stay Calm, Stay Focused, Stay Open – Stephen’s background as a merchant mariner taught him to problem-solve calmly under pressure—a mindset that translates directly to leading through edtech’s relentless waves of change.   Find Stephen Laster: LinkedIn                               Chapters (00:00:00) - Creating the conditions for disruptive learning(00:00:32) - Steve Laster(00:01:40) - Leading the Digital Transformation of Education(00:05:17) - CIO Network: Learning From HBS and Babson(00:06:44) - What is panopto? What role does it play inside the(00:08:00) - Panopto: A Human-Centered AI First Platform(00:10:11) - How Panopto is helping institutions scale knowledge sharing in 2026(00:12:07) - Top EdTech Executives: The Current Wave(00:17:31) - What is the role of people in higher education?(00:19:01) - Panopto's Mission-(00:22:59) - on Becoming a Tech Leader

Fiona’s journey is anything but conventional: from clinical audiologist and university instructor to scaling a global edtech startup used by over 30,000 students at institutions like Harvard, Stanford, and UC Berkeley. She serves as the CEO and co-founder of Viewpoint Simulations. She shares how teaching during the pandemic revealed a gap in experiential learning—and how she and her co-founder turned a classroom tool into a thriving platform that transforms lecture content into active role-playing simulations. Fiona shares her experiences building a fully remote, mission-driven team, why educator-to-educator referrals fuel growth, and how deep LMS integration became a non-negotiable key to adoption. Whether you’re an educator looking to engage students in new ways, an edtech founder navigating early growth, or a leader curious about the future of experiential learning, this conversation is packed with real-world insights on innovation, empathy, and scaling with purpose. Key Takeaways Experiential Learning Fills a Critical Gap – Viewpoint Simulations transforms traditional lecture content into active role-playing, debate, and negotiation exercises—helping students move from passive consumption to engaged, perspective-taking learning. Empathy-Driven Product Development – Fiona’s background as an audiologist and educator taught her that communication isn’t one-size-fits-all. This mindset shapes how Viewpoint designs for diverse learners and maintains an open feedback loop with educators. Educators Are Your Best Advocates – Viewpoint’s early traction came largely from educator referrals and peer-to-peer sharing. Building tools that educators genuinely want to use—and making them easy to share—creates organic, scalable growth. LMS Integration Is Mission-Critical – Deep integration with platforms like Canvas (via LTI) wasn’t a nice-to-have—it was essential for adoption. Fiona advises partnering with university teaching and learning centers to navigate integration smoothly. Remote Teams Can Drive Creativity & Mission – Viewpoint’s fully remote, global team isn’t a compromise—it’s a strategic advantage. Hiring across time zones and cultures brings diverse perspectives and fuels innovation. Play to Your Team’s Strengths – Successful leadership means knowing your own strengths and complementing them with team members who bring different skills. This self-awareness has been key to navigating startup highs and lows. Partner with Publishers to Enhance Existing Content – Viewpoint’s publisher-integrated model turns static case studies into interactive simulations, adding value to existing educational materials and creating new avenues for adoption. The Biggest Barrier Is Educator Adoption – While demand for experiential learning is growing, convincing seasoned educators to change long-established teaching methods remains a challenge. Success stories and peer advocacy are crucial to overcoming this. Prepare Students by Bridging Theory & Practice – Higher ed can better equip graduates by fostering stronger partnerships between academia and industry—giving students a clearer picture of how classroom learning translates to real-world challenges.   Find Fiona Hayes: LinkedIn                               https://www.linkedin.com/in/fionamhayes/ Viewpoint Simulations https://viewpointsims.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - What are college students learning these days?(00:00:35) - EdTech Connect: Fiona Hayes(00:02:42) - Televisual Influencers: Learning From Experience in Healthcare(00:04:32) - How Learning Has Shape Your Tech Startup(00:05:30) - What Sets Perspective Simulations apart?(00:08:43) - Inventing Viewpoint: The Learning System(00:10:45) - How a Remote Team Helped You Lead(00:13:15) - WSJDLive: The Challenges of Experiential Learning(00:15:09) - What's One Thing Higher Ed Could Do to Better Prepare Students for(00:16:31) - Viewpoint Edtech's Publisher-to-Educator Integration(00:19:47) - Viewpoint Solutions: What's Next for the Software?

Tawnya Means, Founding Partner and Principal at Inspire Higher Ed, talks about how institutions can navigate the rapid shifts in technology without losing the human heart of education. With over two decades of experience guiding colleges through digital transformation—from the early LMS days to today’s AI revolution—Tawnya brings a rare, grounded perspective on what it takes to innovate with purpose. She breaks down why smaller institutions can actually lead the way, how to move beyond "shiny object" tech adoption, and why the future of teaching is a "human plus AI" partnership—not a replacement. Whether you’re wrestling with change fatigue, misaligned incentives, or the pressure to modernize on a budget, this conversation offers practical frameworks, real-world examples, and a refreshing focus on culture, accessibility, and sustainable impact. Key Takeaways Innovation Isn’t About Tools, It’s About Teaching – True transformation starts with pedagogy, not technology. Tools should serve learning goals, not drive them. The sequence matters: teaching first, then technology. Change Fatigue Is Real, and It’s Eroding Trust – Faculty and staff are exhausted from constant shifts (pandemic, LMS changes, AI). Institutions must acknowledge this and build sustainable, trust-based approaches to change. Align Incentives with Innovation Goals – If institutions value teaching innovation but reward research, transformation will stall. Incentive structures must support the behaviors they claim to prioritize. Adopt a “Human Plus AI” Mindset – AI should expand human capability, not replace it. Think of AI as a thought partner, tutor, or mentor that helps students understand concepts—not just a shortcut for answers. Accessibility Is a Design Philosophy, Not a Compliance Burden – Building accessible learning from the start expands access for everyone and should be baked into the innovation process—not retrofitted later. Measure Success Through Culture, Engagement & Sustainability – Look beyond workshop attendance. Ask: Is change still happening six months later? Are people more engaged? Has the culture shifted toward collaboration and safe experimentation? Pilot Focused, High-Impact Programs – Instead of campus-wide rollouts, start with one program or problem area. Prove value, learn, and then expand. Education’s Lasting Value Is Human Connection – In a world where anyone can learn anything online, institutions must protect and deepen what makes them unique: community, mentorship, relationships, and the development of character and wisdom.   Find Tawnya Means: LinkedIn                               https://www.linkedin.com/in/tawnya-means/ Inspire Higher Ed https://inspirehighered.com/ Substack https://tawnyameans.substack.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Tanya Means on Higher Ed Technology Connect(00:02:01) - Jeff Jarvis: The Future of Learning Through Technology(00:04:57) - In the Elevator With Higher Ed: The Digital Transformation(00:10:36) - What Do Colleges and Universities Face?(00:14:56) - Smaller Institutions and Edtech(00:17:46) - Higher Ed Tech: The Human + AI Partnership(00:27:13) - What's a College's Success?(00:29:26) - The future of higher education(00:31:47) - A Moment With Tanya on EdTech Connect

Charity Stutzman, Senior Director of Higher Education Strategy at Vector Solutions, unpacks the groundbreaking findings from the latest Campus Prevention Network National Insights Report. With over 15 years in student affairs—including as Assistant Dean of Students at the University of Texas at Arlington—Charity brings a frontline perspective to a dramatic cultural shift: students are increasingly choosing not to drink, driven by mental health, finances, and a desire for control. They dive into what this means for prevention work, the rise of cannabis use, and how campuses can move from fear-based messaging to support, belonging, and skill-building. Charity also shares how tools like AlcoholEdu and CannabisEdu provide real-time data to help institutions respond proactively, and why tying student wellbeing directly to career readiness is the future of higher ed strategy. For anyone in student affairs, prevention, or institutional leadership, this conversation is an essential look at the data reshaping student success. Key Takeaways A Rapid Cultural Shift is Underway – The number of students abstaining from alcohol has jumped significantly in just two years, with 64% of incoming students citing negative health consequences as a reason—up from 55% in 2023. Younger students are driving this change, breaking long-held stereotypes about college drinking culture. Prevention Must Shift from Risk Reduction to Reinforcement – With more students already making healthy choices, campuses should focus on reinforcing positive behaviors, building skills, and creating environments that support wellbeing—not just warning about risks. Cannabis Use Presents a Dual Challenge & Opportunity – As cannabis becomes legal and socially normalized, institutions need to provide education on safety, mental health connections, and risk reduction, tailored to their state and campus environment. Protective Factors Are Stacking Up – Students are prioritizing mental health, tight friend groups, financial pressure, and academics—making not drinking a logical choice. Campuses can leverage this by promoting healthy hubs like campus recreation centers. See Students as Whole Individuals – Support must move beyond isolated behaviors to address the mix of stress, identity, finances, and academic pressure. This requires breaking down silos and adopting a case-management approach to student care. Data-Driven Tools Enable Real-Time Insight – Platforms like Alcohol EDU and Cannabis EDU give campuses real-time data, benchmarking, and tailored pathways (e.g., for abstainers or survivors), helping them spot trends and adjust support before issues escalate. Upskill Faculty & Staff for Holistic Support – Faculty and staff should be trained to engage students across the eight dimensions of wellness and refer them appropriately, creating safe, supportive touchpoints throughout the student journey. Be Ready to Pivot Quickly – Higher ed moves slowly, but today’s student trends shift fast. Institutions need mechanisms to adapt policies, programs, and resources swiftly—even when outcomes are uncertain—to stay relevant and responsive.   Find Charity Stutzman: LinkedIn                               https://www.linkedin.com/in/charity-stutzman-9a4a1121/ Vector Solutions https://www.vectorsolutions.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - The rising number of students drinking(00:00:51) - EdTech Connect: Campus Prevention Network National Insights(00:02:22) - The Vital Moment of My College Experience(00:05:34) - In the Elevator with Higher Ed Strategy(00:08:09) - CPN National Insights Report(00:14:12) - Protective Factors for Student Wellbeing(00:19:56) - About the Vector Solutions Training Tools(00:22:37) - What kinds of success stories have been reported from institutions that have implemented(00:25:19) - What Obstacles Are Higher Ed Students Running Into?(00:26:33) - Student Affairs Teams Need to Be More Empowered(00:28:58) - Top Higher Ed Leaders: Future Proofing Student Support Systems(00:31:21) - EdTech Connect

Ben Tasker, an expert in AI, workforce readiness  and skills-based learning, shares his unique journey from higher education to industry, exploring how AI is reshaping learning and work during what he calls the "AI between times"—a transitional era of rapid change and "uh-oh moments." They dive into why AI amplifies human capability rather than replacing it, how institutions can ethically integrate AI, and the urgent need to shift from time-based degrees to skills-based outcomes. Whether you're in higher ed, corporate training, or just thinking about the future of learning, this conversation offers actionable insights and a hopeful vision for an AI-enabled, accessible, and human-centered education system. Key Takeaways We’re in the "AI Between Times": A transitional period where AI is rapidly evolving, but the full "AI future economy" hasn’t arrived. This phase will include both breakthroughs and "uh-oh moments," like failed automation and deepfake risks. AI Amplifies, Doesn’t Replace: Companies that lay off staff for AI often hire them back (and more) when point solutions fail. Successful organizations combine AI adoption with upskilling, leading to 52% higher profitability. Shift from Time-Based to Skills-Based Learning: Traditional degree timelines are too slow for AI-paced change. Microcredentials, project-based learning, and skills validation are becoming critical for workforce readiness. Embed AI Responsibly & Early: Ethical AI and governance should be established before implementation. This includes transparency, accountability, fairness, and cross-functional steering committees to mitigate risks. AI in Education: Risk & Opportunity: While AI poses risks (e.g., student over-reliance, misinformation), embedding AI tools into learning platforms can accelerate learning, provide 24/7 tutoring, and improve outcomes—like students learning coding 8 weeks faster. Human-Centered AI Projects Succeed: The most successful AI initiatives—whether in healthcare, education, or enterprise—integrate human elements: understanding user needs, ethical considerations, and real-world impact. Start with a Personal Learning Plan: Educators and leaders should begin their AI journey by mapping their current skills, identifying desired skills, and using AI as a tool for personalized learning and productivity. The Future is Accessible & Personalized: AI will make education more accessible, personalized, and continuous. Institutions must adapt to stay relevant, embedding AI across curricula and focusing on competency over credit hours.   Find Ben Tasker: LinkedIn                               https://www.linkedin.com/in/bentaskerai/ National Grid https://www.nationalgrid.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - This is the AI Between Times(00:00:45) - Interview: Ben Tasker on the Future of Learning(00:02:02) - Deep learning and data science: The science of AI(00:03:15) - The AI 'Between Times'(00:07:28) - What is Upskilling and Reskilling?(00:10:28) - Will AI Replace Jobs?(00:12:41) - The Future of AI in Higher Ed(00:15:28) - Goodbye AI, Hello Governance(00:17:53) - Post-Skills Based Learning(00:20:04) - Healthcare, Higher Ed: The AI Success Stories(00:22:00) - The Need for Ethics in AI(00:25:05) - What emerging trend in AI and Learning(00:26:28) - How to Apply AI to Student Learning

Jeff Dillon sits down with Michelle Craig, Director of Marketing and Commercial Operations at AppsAnywhere, to explore the seismic shifts happening in higher education as Generation Alpha prepares to enter college. With two decades of experience at companies like Blackboard, QS Unisolution, and Job Teaser, Michelle shares insights from her groundbreaking research into Gen Alpha—students born between 2010 and 2025. They discuss how this "Generation AI" is already using tools like ChatGPT, why 56% expect hybrid learning to be the norm, and the critical challenges institutions face around equity, access, and digital transformation. From rethinking IT strategy to marketing in the EdTech space, this conversation is a must-listen for anyone preparing for the future of student success. Key Takeaways Generation Alpha is “Generation AI” – The first Gen Alpha students will enter higher ed in 2028. Born alongside the iPad and Siri, they are early adopters of AI, with 73% already using or planning to use AI tools. However, they are also acutely aware of tech's downsides, with 72% worried about online safety and data security. Hybrid Learning is the New Baseline – 56% of Gen Alpha believes higher education should be offered in a hybrid format. They expect flexibility to learn anytime, anywhere, driven by personal circumstances like work schedules and the normalization of remote environments. Tech Equity is a Defining Challenge – 96% of Gen Alpha expects institutions to provide the devices and software needed to succeed. Equity isn't just an ideal—it's an operational necessity. Institutions must centralize IT, use data to optimize resources, and ensure access is agnostic of device or location. Institutions Must Set Clear AI Guidelines – With AI use already common in K-12, colleges need to establish clear policies on acceptable use, provide approved AI tools in centralized platforms (like Apps Anywhere), and offer guidance to prevent confusion around plagiarism or cheating. Student Satisfaction Will Hinge on Seamless Digital Experiences – Gen Alpha’s expectations for digital experiences include fast performance, easy navigation, and high-speed Wi-Fi as a given. Institutions will be judged on their ability to deliver consistent, high-quality interactions across physical and digital spaces. Marketing in EdTech Requires Patience & Partnership – Selling to higher ed is not like selling to startups. Buying cycles are longer, stakeholders are layered, and success depends on building long-term partnerships, co-designing solutions, and aligning with institutional mission—not just pushing product. The Pace of Change is Accelerating – Digital transformation in higher ed is happening faster than ever. Institutions must become more agile, data-informed, and student-centric to keep up with technological and generational shifts. Centralization and Agnostic Systems Are Key – To support diverse device ecosystems (BYOD) and evolving software needs, IT departments should aim for centralized, agnostic platforms that provide equitable access, reduce waste, and simplify management.   Find Michelle Craig: LinkedIn                               https://www.linkedin.com/in/michelle-craig-4a186312/ AppsAnywhere https://www.appsanywhere.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Gen X and the Code Generation(00:00:48) - Michelle Craig(00:02:02) - Top Executives: What Surprises Me About Generation Alpha(00:04:42) - What's been consistent across your experiences in higher education?(00:07:38) - Gen Alpha research from Apps Anywhere(00:11:11) - The Future of Higher Education: Artificial Intelligence(00:14:12) - Gen Alpha: The hybrid learning landscape(00:15:22) - College IT: Apps anywhere, for Students(00:17:09) - What's the Tech Trend we're Ignoring?(00:18:40) - Top Higher Ed Executives: Digital Transformation Challenges(00:20:08) - How to Prepare for a Digital Student Experience?(00:24:35) - Marketing in Higher Ed: The challenges(00:30:22) - EdTech Connect

Jen Jenkins, Director of Digital Experience at Western Governors University, brings a unique background that spans theater arts, healthcare content strategy, and higher ed—all centered on understanding user needs. She shares how her work at University of Utah Health shaped her approach to empathy-driven content, and how she now applies those lessons to WGU’s student-obsessed, competency-based model. Jen dives into the challenges of aligning academics with content strategy, how SEO is shaping degree offerings, and why institutions must move toward omni-channel consistency. She also unpacks the technical shifts every content professional must understand—from bot traffic to headless CMS—and offers practical advice for universities and healthcare organizations ready to rethink their digital presence. Whether you’re in content, marketing, or digital strategy, this conversation is packed with actionable insights for a human-first digital future. Key Takeaways Content Strategy in Healthcare vs. Higher Ed – Both involve high-stakes, life-changing decisions. Healthcare content focuses on easing anxiety and building emotional comfort, while higher ed content is about empowerment and selling a future. WGU’s Model is Built for Access & Flexibility – As a fully online, competency-based university, WGU serves over 200,000 students by allowing them to test through material they already know—making education accessible regardless of location or schedule. SEO Informs Academic Program Development – Search behavior doesn’t just drive traffic; it helps identify demand for new degrees and ensures content meets users where they are, using the language they actually search for. Consistency Across Channels is Non-Negotiable – With the rise of generative AI and omni-channel touchpoints, brand messaging must be unified everywhere—from websites to AI-generated answers—to build trust and clarity. Content Teams Need Technical Literacy – Content professionals must understand analytics, algorithm changes, bot traffic, and content delivery infrastructure (like CDNs) to protect performance and adapt quickly. Pod-Based Collaboration Breaks Down Silos – Jen’s team uses a “pod” model with content leads, writers, SEO specialists, UX experts, and analysts working together instead of siloed, man-to-man efforts. Headless CMS Enables Omni-Channel Agility – While challenging to implement, a headless content management system allows content to flow seamlessly across platforms and future-proofs digital experiences for evolving student needs. Start with an Audit & Clear Priorities – Before revamping digital strategy, institutions should conduct a full content and user audit, identify priority audiences, and align resources to both “keep the lights on” and drive toward future goals.   Find Jen Jenkins: LinkedIn                               https://www.linkedin.com/in/jenjenkins/ Western Governors University https://www.wgu.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - What's a Web Student's Must-Have Skills(00:00:38) - EdTech Connect Podcast(00:02:04) - How Content Strategy Is Influenced by the Arts(00:04:10) - The Content Shift From Medical to Higher Ed(00:07:22) - WGU's Digital Environments(00:08:44) - How to Win Over Skeptics With Content Projects(00:09:45) - How WGU spots demand for new degrees(00:10:47) - WGU's Digital Strategy(00:14:37) - What to Expect from WGU Online Student Experience(00:15:32) - How Content Strategy Is Being Shaped by GEO and AI(00:17:38) - How to Build a Content Professional's Team(00:19:46) - Will Headless Make a Bigger Difference for Student Experience?(00:22:14) - An Audition of Digital Content Strategy

In this episode of EdTech Connect, host Jeff Dillon sits down with Sharon Harrison, CMO at Gravyty, to explore the dramatic evolution of AI in higher education. Sharon, who played a key role in unifying the leading platforms Ivy.ai and Ocelot under the Gravyty brand, traces the journey from the early days of simple "chat boxes" to today's sophisticated conversational AI agents. They discuss how this technology has shifted from a novelty to mission-critical infrastructure, helping schools tackle urgent challenges like summer melt, the enrollment cliff, and 24/7 multilingual support. Sharon shares surprising use cases, from addressing student food insecurity with empathy to uncovering actionable recruitment insights from chatbot data. The conversation dives deep into practical questions: How do you measure true ROI beyond simple deflection counts? What does "hybrid AI" really mean for seamless student support? And, crucially, what guardrails must institutions have for data privacy, accessibility, and bias? For any campus leader wondering where to start with AI, this episode is a masterclass in strategy, integration, and impact.   Key Takeaways AI Has Evolved from "Chat Box" to Core Infrastructure: Conversational AI in higher ed has rapidly progressed from a simple FAQ tool ("chat box") to a virtual assistant, and is now moving toward autonomous AI agents. This shift, accelerated by COVID and the enrollment cliff, makes AI a strategic necessity, not a novelty. The "Why" is Democratizing Access & Solving Urgent Pain Points: The most powerful AI use cases solve critical institutional pain points while democratizing access. Examples include providing 24/7 support for time-pressed families completing FAFSA, offering shame-free access to basic needs resources, and proactively engaging at-risk students before they fall through the cracks. True ROI is Measured in Impact, Not Just Volume: Success metrics must go beyond "questions answered." Institutions should focus on deflected calls translated into staff hours and salary savings, increased application submission rates, shortened student worker onboarding, and uncovering demographic insights for targeted recruitment. "Hybrid AI" is the Key to Safe, Effective Conversations: Modern chatbots use a hybrid algorithm that blends retrieval-based AI (for accurate, curated answers from the institution's knowledge base) with generative AI (for a natural, conversational flow). This approach provides guardrails, ensures brand-aligned tone, and prevents hallucinations. Integration Over Replacement: Successful AI doesn't replace existing systems (CRM, SIS, LMS); it sits on top of them. The goal is to unify fragmented data, make legacy investments more valuable, and provide a seamless, single point of contact for the student across all campus silos. Critical Guardrails: Ask "How," Not Just "If": When vetting AI vendors, leaders must ask how the AI works. Key safeguards include ensuring the AI is grounded only in the institution's content (not the open web), verifying current VPAT/accessibility compliance and SOC 2 certification, and thoroughly understanding data privacy and FERPA adherence. Drive Adoption to Realize Value: Simply deploying a chatbot isn't enough. Institutions must proactively drive student adoption through social media campaigns, commercials, and integration into student workflows to achieve the deflection and engagement metrics that deliver ROI. Start with an Internal Audit: For smaller institutions or those just beginning, the best first step is an internal audit. Discover what tools and systems already exist across campus departments. Leveraging existing, vetted contracts can speed up procurement and ensure smoother int... Chapters (00:00:00) - EdTech Connect: The Fear of Confessing(00:01:01) - Meet Sharon Harrison, Chief Marketing Officer at Gravity(00:02:36) - In the Elevator of Higher Ed: Ivy AI(00:04:18) - The Merger of Ivy, AI and Ocelot(00:05:31) - Chatbots' evolution in higher ed(00:09:21) - AI Use Cases for Colleges(00:11:54) - How to Build an AI-enabled Campus(00:16:36) - What metrics should institutions focus on to understand true chatbot effectiveness?(00:23:17) - Teaching Innovation: The Hybrid AI Chatbot(00:29:23) - Are we Ready to Identify Students at Risk?(00:31:16) - Where to Start with AI and Chatbot?

In this episode of EdTech Connect, host Jeff Dillon sits down with Gerry White, an award-winning educator and Dean of Academic Technology at ECPI University whose career defies easy categorization. Gerry’s journey spans from English literature and music to AI development and robotics, and he brings this interdisciplinary passion to every project. They discuss his AI-powered tutoring platform, MyTutorPlus, which creates a personalized "Iron Man"-style knowledge map for learners. Gerry also shares the surprising origins of Project Virgil—a school safety initiative using quadrupedal robots—and his work with local police. The conversation dives deep into why the fusion of code and quill (technology and humanities) is more critical than ever, how to teach students not just to use AI but to ask the right questions, and why maintaining human agency and ethics is non-negotiable in our tech-driven future. For any educator wondering how to keep humanity at the center of innovation, this conversation is a guide to creative, ethical, and interdisciplinary thinking.   Key Takeaways The Most Valuable Skill is the Ability to Pivot: In an AI-driven future, the single most important skill educators can instill in students is adaptability. The workforce will change rapidly, and the ability to learn new tools and shift directions will be more valuable than any specific technical knowledge. AI Enhances Subject Matter Experts: Like a photographer using precise camera terminology in Midjourney, subject matter experts (musicians, writers, etc.) can use AI as a superpower. Their deep knowledge allows them to craft highly effective prompts and prototypes, elevating their work rather than replacing it. Teach the Art of the Question: In the age of AI, learning to ask the right, specific questions is a foundational skill. This ancient art of inquiry is now a critical technical competency, as the quality of the output is directly tied to the quality and precision of the input prompt. Human Agency is a Choice We Must Actively Make: There's a danger in "ceding our agency" to technology. Gerry argues that we must consciously decide what we want AI to be and build that world. This requires ongoing discussion, ethical design, and involvement from everyone, especially those building the tools. "Hybrid" Models Keep Humanity Central: The goal of technology should be to automate tasks and leave "the human things to the humans." Whether in education via AI tutors that free up teachers for personal connection, or in safety projects like robots that are human-controlled, the ideal model leverages tech to enhance, not replace, human interaction. Interdisciplinary Thinking Solves Real Problems: Gerry's projects—from an AI tutor born from a music idea to a safety robot developed with criminal justice students—show that the most innovative solutions happen at the intersection of disciplines (arts, humanities, tech, government). Breaking down silos is essential. The Path to Adoption is Hands-On Modeling: For school leaders, the best way to integrate AI is to model its use and provide hands-on experimentation. Administrators and teachers should try the tools themselves, demonstrate live in meetings and classrooms, and empower early adopters to share their discoveries. Technology Should Bridge Gaps, Not Widen Them: A core mission is to use AI and emerging tech like AR to democratize access and preserve human connection. This means building tools that serve underrepresented communities and creating experiences (like AR grave markers) that deepen our understanding of history and each other.   Find Gerry White: LinkedIn                               Chapters (00:00:00) - The role of data in learning(00:00:39) - Jerry White(00:02:37) - What originally drew you into education?(00:03:59) - MyTutor Plus: More Personalized Learning for Students(00:07:43) - Project Virgil: School Threats(00:09:27) - What's the Most Surprising Effect of AI in Government?(00:11:26) - Preparing students for the AI driven future(00:12:53) - Code and Quill Review(00:14:42) - Are Musicians Using AI in Their Music?(00:16:31) - The value of humanities in the world(00:18:08) - Augmented-Reality Visibility at Arlington Cemetery(00:20:09) - AI and Creativity in Schools(00:21:28) - In the Elevator With Jerry Rosen(00:23:34) - EdTech Connect

France Hoang, a former White House Counsel, Army Special Forces veteran, and now the co-founder and CEO of Boodlebox, brings a unique perspective forged by a lifetime of service and leadership, now focused on one of education's most urgent questions: How do we get the human-AI relationship right? They dive into why the traditional educational model—information, struggle, assessment—is fundamentally disrupted by AI, and the dangers of students outsourcing their critical thinking. France outlines the three pillars of being "AI ready" and explains why educators are more important than ever, not less. He shares powerful stories from campuses using Boodlebox to create transparent, ethical AI collaborations, resulting in zero academic integrity cases and dramatically improved student comfort with AI. For any leader wondering how to move from simply providing AI access to truly transforming teaching and learning, this conversation is a masterclass in strategy, ethics, and human-centric innovation.   Key Takeaways The Goal is a Partnership, Not Just a Tool: AI in education should aim to create a human-AI partnership that extends and amplifies human potential, allowing students and professionals to spend 80% of their time on high-value creative and critical work, not administrative drudgery. Educators Are More Important Than Ever: In the age of AI, the educator's role is not diminished but elevated. They are the essential source for building domain expertise (being better than the AI), teaching responsible AI enablement, and fostering the durable human skills (critical thinking, creativity, collaboration) that AI cannot replicate. AI Readiness is a People Problem, Not a Platform Problem: True institutional AI readiness is not about buying software or providing access (students already have that). It's a cultural and pedagogical transformation that requires partnership, piloting, peer-to-peer learning, and a multi-year rollout focused on integrating AI thoughtfully into teaching and learning. Reintroduce "Productive Struggle": Since AI tools are designed for ease and productivity, educators must intentionally design learning environments that reintroduce challenge. Platforms like Boodlebox allow for guardrails and transparency, letting teachers see the process of how students use AI as a thought partner, not just the final product. Start with Pilots and Use Cases, Not Campus-Wide Rollouts: The most successful AI adoption starts small. Identify a high-impact use case, partner with a group of pioneering faculty, and let success grow organically through peer influence. Avoid the "solution in search of a problem" approach of broad, untargeted rollouts. Measure Human Impact, Not Just Usage: While metrics like logins are important, true success should be measured by qualitative human outcomes aligned with the institution's mission. This includes changes in student confidence, job interview success stories, ethical AI use, and the quality of collaborative problem-solving. Equitable Access is a Foundational Concern: There is a real risk of a "digital divide" where students who can pay for premium AI tools get better outcomes. Institutions have a responsibility to provide equitable, high-quality AI access to all students to ensure opportunity is based on merit and work, not on financial resources. The Future is Personalized, Differentiated, and Portable: AI enables a future where learning is personalized at scale (like a TA for every student), differentiated by discipline (e.g., AI simulations for history, data analysis for chemistry), and portable—allowing students to take a curated toolkit of their AI-augmented academic work with them into their careers as a lifelong learning resource.... Chapters (00:00:00) - France Huang on the Future of AI in Education(00:02:02) - In the Elevator With Edtech's Founders(00:03:44) - Buddha Box on AI in Education(00:08:03) - The role of educators in AI adoption(00:10:56) - Boodlebox: The Future of AI Learning(00:14:44) - What Does AI Readiness Mean to a Campus?(00:20:57) - How should leaders measure AI in learning?(00:25:54) - Boodle Box on the Future of AI in Education

This week on EdTech Connect, host Jeff Dillon sits down with Erin Callihan, AVP of Strategic Marketing at NYU and a powerhouse who blends law, design, and deep tech strategy. They dive into the ever-expanding AI toolbox that's reshaping how higher ed professionals work. Erin shares her latest favorite tools—from Google Gemini's surprising slide design capabilities and Napkin AI for instant data viz to Notebook LM's powerful research features. She gets practical about how AI is saving her team significant time on everything from analyzing survey data to identifying fonts from a screenshot. The conversation tackles the big questions: How do we maintain an authentic, human voice while scaling content with AI? What's the right pace for developing university-wide AI policy? And how can professionals in "high-risk" areas like advancement and fundraising get started safely? Tune in for a masterclass in practical AI adoption from one of higher ed's most creative and strategic minds.   Key Takeaways AI is Built into the Tools You Already Use: The most powerful and accessible AI is often integrated into existing platforms. Leverage the AI functions in Google Sheets, Gemini, and Notebook LM for data analysis, research, and content creation before seeking out standalone apps. Start with Low-Risk, High-Impact Tasks: To build comfort and demonstrate value, begin with AI on "low-risk" tasks. Examples include analyzing anonymized survey data, brainstorming campaign ideas, troubleshooting tech issues, or automating mundane formatting tasks in spreadsheets. The "Human 20%" is Non-Negotiable: For authentic communication—especially in areas like donor relations—AI should handle the middle 80% of a task. Humans must provide the crucial front-end context (brand voice, mission, audience personas) and the final 20% review to ensure quality, accuracy, and heart. AI Policy is About Guidance, Not Just Prohibition: Effective university AI strategy involves moving beyond simple "don't share data" policies. It requires providing practical guidance, showcasing good and bad use cases, and, where possible, standardizing on a few trusted, vetted tools to simplify training and security. Clean Your Data to Mitigate Risk: For teams in sensitive areas (e.g., advancement), a critical first step is ensuring data is clean and exportable. This allows you to replace private information (like donor names) with unique identifiers before using LLMs for analysis, protecting privacy while unlocking insights. Curiosity is the Ultimate Superpower: Erin’s unique background in law (distilling authoritative sources) and design (asking exhaustive questions) makes her a natural at prompt engineering. The key to using AI effectively is innate curiosity and the ability to ask comprehensive, context-rich questions. AI is Not a Fad—Ignoring It is the Risk: The biggest misconception is that AI is a passing trend. It is already integrated into everyday technology and is reshaping the economy and workforce. The real risk for higher ed professionals is not engaging with it to understand its capabilities and limitations. The Real Need is a "Pause Button": With the breakneck pace of new tool releases, the greatest challenge—and desired superpower—is time. Professionals need dedicated space to explore, experiment, and thoughtfully integrate new technologies into their workflows without being overwhelmed.   Find Erin Callihan: LinkedIn                               https://www.linkedin.com/in/erincallihan/ NYU https://www.nyu.edu/   And find EdTech Co... Chapters (00:00:00) - EdTech Connect: The Future of AI in Higher Ed(00:01:37) - The Most Fun Tool of All Time(00:08:37) - How AI Is Saving Time(00:09:48) - Alex Jones on His AI Wins(00:12:01) - Advancement & Campaigns: The Future of AI(00:16:00) - How AI is Affecting the Storytelling of Higher Ed(00:18:04) - In an AI World, Authentic Voice(00:21:04) - How Law and Design intersect in higher ed(00:27:21) - Teachers: We Have to Empower Them(00:27:41) - So AI is Having Its Moment(00:29:33) - What's an AI Superpower for Higher Ed?

Jeff Dillon sits down with Dr. Christy Heid, a Nursing Simulation Specialist at UbiSim. They tackle a critical issue revealed by UbiSim’s recent report: 65% of hospital leaders feel new nursing graduates aren't fully prepared for day-one patient care. Christy explains how this "readiness gap" is being closed through immersive VR simulation and AI-powered tools. She delves into how UbiSim’s nurse-built platform fosters essential clinical judgment, provides a safe space for deliberate practice, and helps solve systemic challenges like clinical site shortages and faculty burnout. From stunning stats on AI-assisted charting adoption to real-world success stories of improved nurse retention, this conversation is a deep dive into how technology is not just enhancing, but fundamentally reshaping, nursing education to create a more confident, competent, and future-ready healthcare workforce.   Key Takeaways There is a Significant "Readiness Gap": 65% of hospital leaders believe new nursing graduates are not fully prepared for day-one patient care, highlighting a critical disconnect between academic training and the realities of modern healthcare. Clinical Judgment is the #1 Priority: The most pressing skill gap identified by employers is clinical judgment—the ability to make sound decisions in complex, changing situations. This is a foundational skill that takes time and repeated practice to develop. VR Simulation is a Safe, Scalable Solution: Immersive VR provides a risk-free environment for students to make mistakes, learn from them, and engage in "deliberate practice." It is scalable, standardizes experiences for all learners, and can help address limitations like scarce clinical sites and faculty shortages. AI is Already Transforming Healthcare Workflows: The adoption of AI-assisted charting in hospitals has increased by 165% in the last three years. Nurses now need to be trained to work alongside AI tools, which can free up to half of their time from administrative tasks for direct patient care. The Future is a Blended, Personalized Approach: The goal isn't to replace all live clinical experience with simulation, but to use it as a strategic, blended component. The future of nursing education lies in personalized, goal-directed learning that leverages both VR immersion and AI-driven feedback. Technology Strengthens Academic-Practice Partnerships: A major trend is hospitals and nursing schools creating co-branded micro-credential programs. Immersive VR acts as a bridge between these two worlds, ensuring graduates are equipped with the specific competencies employers need. The Human Element Remains Irreplaceable: While AI and VR are powerful tools, they are designed to enhance, not replace, human skills. The focus is on using technology to recapture time for the human connection, critical thinking, and reflective dialogue that are at the heart of nursing.   Find Christy Heid: LinkedIn                               https://www.linkedin.com/in/drchristyheid/ UbiSim https://www.ubisimvr.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - How Technology is Disrupting Nursing Education(00:02:16) - UB SIM: The Nursing Education Platform(00:04:28) - Practice Ready: The Need for New Graduates(00:07:26) - How is AI impacting the nursing profession?(00:11:58) - Immersive VR Simulation(00:15:04) - UBSIM: Case Studies(00:16:44) - The Right Blend Between Simulation and Live Clinical Experience(00:17:53) - Immersive VR Training(00:19:47) - How is simulation influencing healthcare system training programs?(00:22:23) - The future of nursing education: VR and AI(00:25:30) - How VR Simulation and EdTech Connect are shaping nursing education

In this episode of EdTech Connect, host Jeff Dillon sits down with digital marketing pioneer Jim Sterne, a professional explainer who has been at the forefront of every major tech shift since the 1980s. Jim reframes Generative AI not as just another tool, but as a fundamental metamorphosis—a shift from computational power to intellectual prowess. They explore how this changes the very nature of our work and identity, why "taste" and "context" are the irreplaceable human advantages, and how organizations can build trust with this new technology. Jim offers pragmatic advice on where to start, the critical importance of sharing failures, and why the goal isn't to replace people, but to empower them to become trusted advisors. Tune in for a masterclass in navigating the AI revolution with clarity, curiosity, and a healthy dose of critical thinking. Key Takeaways AI is a Metamorphosis, Not Just a Tool: Generative AI represents a sea change from automating tasks to generating ideas. It's a different kind of computing that requires a fundamental shift in how we think about work, creativity, and problem-solving. Humans Provide the Critical "Taste" and "Context": The two most valuable things humans bring to the table in the age of AI are context (understanding the bigger picture) and taste (the opinion and judgment to evaluate AI's output). Our role is evolving from task-doers to trusted advisors. Trust, But Verify: You can trust AI to be creative and generate ideas, but you should never trust it for facts. Always validate and verify its outputs before publication or action, treating it like a witness that may tell you what you want to hear rather than the absolute truth. Start with an "AI Council" and Active Play: To adopt AI effectively, organizations should form a cross-functional council to establish policy and risk tolerance. Simultaneously, individuals should dedicate time to "active learning"—playing with the tools daily and sharing insights with colleagues. Celebrate and Share Failures: The path to AI mastery is paved with mistakes. Creating a culture that celebrates and shares "stupid mistakes" is one of the fastest ways for an entire organization to learn and avoid common pitfalls. AI Enhances Jobs, It Doesn't Just Replace Them: The misconception is that AI will allow you to fire half your team. The reality is that it allows your current team to do the work of 10, freeing them from toil to focus on higher-level strategy, creativity, and human connection. Ask for Opinions, Not Just Facts: When using AI for analytics, move beyond simple queries for data. Ask it for its opinion—"Where do we seem to be making the same problem over and over again?"—to uncover insights that prompt critical thinking and new ideas. The Promise of Hyper-Personalization is Finally Here: AI is the key to delivering on the long-held "one-to-one" marketing promise. It can parse complex customer data to not only send the right message at the right time but also to use the right tone, creating truly personalized customer relationships at scale.     Find Jim Sterne: LinkedIn                               https://www.linkedin.com/in/jimsterne/ Target Marketing of Santa Barbara https://targeting.com   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - The challenge of digital transformation(00:00:46) - Jim Stern on Artificial Intelligence & Customer Relationships(00:01:47) - What's Surprising About AI in Marketing?(00:05:03) - The Role of the Fractional Evangelist(00:06:37) - How to Train Your Team for Generative AI(00:10:47) - The Future of Websites: Analytics(00:14:03) - How Much Do We Trust AI?(00:18:56) - What's the Biggest Concerns About Generative AI?(00:22:29) - What Excites and Worrys About AI Marketing(00:24:03) - The Future of Analytics in Content and Campaigns(00:25:04) - What's One Mind Shift for AI Teams?(00:26:08) - Jeff Greene: The New Science of Customer Relationships(00:28:24) - EdTech Connect

Jeff Dillon and Mariah Tang dive deep into the philosophy that content marketing is more about people than platforms. Mariah explains the critical mindset shift marketers need to make—from creating generic "AI slop" to crafting content that uniquely answers people's questions. They explore the concept of "Search Everywhere Optimization" (SEO), the importance of niching down, and how to effectively repurpose long-form content across multiple channels—even with a small team. Mariah shares practical advice on using AI as a creative partner for ideation and efficiency without losing the human touch, and reveals how higher ed can learn from healthcare's successful embrace of blogging. Tune in for a lesson in creating content that doesn't just generate clicks, but builds genuine connection and drives real conversions. Key Takeaways Content is About People, Not Platforms: The biggest mindset shift for marketers is to return to creating content "by people, for people." Generic content is dying; successful content uniquely answers questions and speaks to niche topics with a human voice. Embrace "Search Everywhere Optimization": SEO best practices still apply, but you must now optimize for all platforms where your audience searches—like TikTok, YouTube, and Reddit—not just Google. Content should be broken down and repurposed to meet users wherever they are. Focus Your Efforts with Limited Resources: Don't try to be on every platform. Do the upfront work to identify your target audience and the 1-2 platforms they use most. Use AI as a Creative Assistant, Not a Replacement: AI will not replace authentic, expert-driven content. Use it for ideation, to whittle down complex topics, to draft social media posts, and to check grammar—but the final product must reflect genuine human expertise and connection, especially for high-stakes decisions. Go Niche to Stand Out: Move beyond safe, general topics. The key to differentiation is creating highly specific, niche content. Be "pleasantly persistent" in interviewing subject matter experts to uncover the unique depth and stories that only your institution can tell. Measure What Matters Beyond Clicks: To prove content effectiveness, look at a holistic set of metrics: social engagement, brand sentiment, reach, non-branded search traffic, user activity on-site, and ultimately, conversions like form fills and "click to apply." Content Should "Close the Deal": Conversion-ready content makes the audience feel something. It successfully balances a clear answer to a specific question with a sense that the institution genuinely cares, building trust that influences final decisions. The Ultimate Goal is to Be Helpful: Don't let data and internal goals completely rule your strategy. The most impactful content marketing goes back to the core principle of being useful and helpful to the person on the other end. This human-centric approach, ironically, leads to better metrics and ensures you can't be replaced by a robot.     Find Mariah Tang: LinkedIn                               https://www.linkedin.com/in/mariahtang/ Stamats https://stamats.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Mariah Tang on How to Build Meaningful Content(00:01:43) - Content Marketing: More People Than Platforms(00:03:23) - SEO for Healthcare Organizations: Search Everywhere optimization(00:05:28) - How to optimize your content for social media and healthcare content(00:08:17) - Stamates: How AI Is Affecting Content Strategy(00:10:48) - How to Use AI in Thought Leadership Content(00:13:02) - A Word from Mackie Strategies(00:15:00) - Healthcare and Higher Ed: What's the Connection?(00:16:47) - Healthcare News: More Niche Content(00:18:41) - How to Measure Content effectiveness in higher ed(00:20:53) - Content Marketing's Most Understood Topic: AI(00:23:56) - What makes content truly conversion ready?(00:25:06) - You've moved from being a writer to being The Chief Content Marketing(00:26:40) - Modern Marketing: Why Everybody Needs Content(00:28:27) - EdTech Connect

From her roots as a struggling student and president of the Cal State Student Association to her current role as a Higher Education Consultant at Canva, Mia Healy shares her unique journey and passion for making education more approachable and equitable. They dive into how her student leadership experience shaped her approach to EdTech, the importance of meeting students and institutions where they are, and why technology adoption is more about trust and people than the tech itself. Mia reveals innovative ways campuses are using Canva to transform learning, communication, and brand management, and discusses the rising trends of generative AI and digital skill-building as the new baseline competencies across all majors. Tune in for a conversation filled with practical insights on bridging gaps, fostering creativity, and leading with empathy in higher education. Key Takeaways Start with Empathy and Purpose: Mia's passion for EdTech was sparked by her own experience as a struggling student. She believes technology should be an equalizer, designed with empathy to meet students where they are and break down systemic barriers in higher education. Leadership is Ecosystem Building: Effective leadership in education and tech isn't top-down; it's about building ecosystems and ensuring every voice—from students to administrators—has a hand in shaping how technology transforms learning and connection. Change Requires "Dancing with the System": Successful technology adoption in higher ed is rarely about disruption. It's about aligning with an institution's culture and capacity for change, "dancing" with the existing systems to create meaningful, lasting impact. Focus is Key to Digital Transformation: With limited resources and endless possibilities, institutions must have a laser focus. Mia's success with the Sac State mobile app came from optimizing for specific, high-impact needs like basic student resources, rather than trying to do everything at once. The Visual Economy is Here: Communication has shifted from text-based to visual. Campuses must adapt to cut through the noise and communicate clearly with their communities (students, alumni, donors) using modern, visual tools. Canva as a Strategic Partner: Beyond being a design platform, Canva serves as a strategic partner for campuses. It helps unify brand governance, enhance accessibility, and develop digital skills, effectively acting as an extension of often resource-strapped campus teams. AI is Moving from Experimentation to Implementation: The trend in higher ed is moving from disorganized experimentation with GenAI to structured implementation, focusing on enhancing academic integrity, personalizing learning, and streamlining workflows. Digital Skills are Baseline Competencies: Communication, design, and data literacy are no longer just for creative majors. They are essential skills for all students—from engineers to scientists—to translate complex ideas and succeed in the modern workforce. Career Advice: Say "Yes" and Be Useful: For students looking to make an impact, Mia's advice is to start where you are, use what you have, and say "yes" to learning opportunities that scare you. Shift your focus from quantitative achievements to the qualitative impact of how you can help and be useful to others.     Find Mia Healy: LinkedIn                               https://www.linkedin.com/in/mia-c-kage/ Canva https://canva.com   And find EdTech Connect here: Web: http... Chapters (00:00:00) - EdTech Connect: Creativity Is the New Campus Currency(00:02:32) - What's Your Creative Project?(00:03:52) - What First Sparked Your Passion for Higher Ed?(00:07:01) - One of the Students on a Tech Conference(00:10:17) - Leading in Higher Ed: The Challenges(00:13:32) - Leading with a Student Experience(00:15:18) - Work at Moto Labs and Higher Ed(00:17:48) - Exploring Canva: Help Colleges and Universities Integrate Visual Communication(00:22:57) - Canva: Learning & Campus Communications(00:25:54) - What's Canva Doing With AI(00:28:53) - Top Tech Trends in Higher Education(00:30:36) - Say Yes to Tech and EdTech

In this episode of EdTech Connect, host Jeff Dillon sits down with Faton Sopa, the co-founder and CEO of Manaferra, to unravel how the prospective student journey has been completely transformed. Faton shares groundbreaking insights from his agency's latest research, revealing that prospective students no longer get their information from single sources, but are instead "cross-checking" information across a vast digital ecosystem—from Google and Reddit to TikTok and AI tools like ChatGPT. We dive into why nearly 90% of students find AI-generated answers helpful, how Reddit has become an unexpected powerhouse for influencing college decisions, and why authenticity now trumps polished advertising. Faton provides actionable strategies for institutions to navigate this new reality, including the importance of optimizing for AI search engines, engaging authentically on platforms like Reddit, and balancing paid ads with organic, trust-building content. This is a must-listen for any enrollment leader or marketer in higher education looking to connect with students where they are today. Key Takeaways The College Search Journey is No Longer Linear: The college search process has evolved from a simple Google-based path to a complex, multi-platform journey. Students now fluidly move between search engines, social media (TikTok, Instagram, YouTube), community forums (Reddit), and AI tools. The Rise of "Cross-Checking": A staggering 88% of students cross-check the information they find on one platform by visiting another. They are actively searching for truth and consistency, making a cohesive digital presence more critical than ever. AI is a Major Player: AI search engines like ChatGPT and Perplexity are being used consistently across all stages of the student journey. To be visible, institutions must ensure their public information is consistent, fresh, and widespread across the "AI ecosystem," as these tools synthesize data from many sources. Reddit's Surprising Influence: One of the most surprising findings was that 1 in 5 students visit Reddit during their search. They go there for authentic, unfiltered voices from current students and alumni. Institutions are advised to conduct sentiment analysis and empower their community to engage authentically on the platform, not promotionally. Authenticity Beats Polish: Across all segments, students prefer authentic content over polished advertising. They skip sponsored results and are more influenced by organic content that feels genuine, such as college life videos and admission tips on social media. Don't Abandon Paid Ads, But Balance Them: While students trust organic content more, paid ads are still crucial for building awareness at the beginning of the student journey. The key is to find the right balance, using paid ads to capture attention and authentic content to build trust and drive the final decision. Different Segments, Different Journeys: Undergraduates are highly influenced by social media and are looking for "fit" and college life. Graduate Students are more precise, searching for specific programs and how they balance with work/life. Adult Learners are the heaviest users of AI, seeking fast, efficient answers to balance their busy lives. The Core Challenge for Institutions: The fundamental gap in higher ed marketing is a disconnect between how students behave online (searching for trust signals) and how institutions manage their online presence (often focused on brand control). Closing this gap requires a shift towards authenticity and a multi-platform strategy.     Find Faton Sopa: LinkedIn                               Chapters (00:00:00) - How to SEO your way through college life(00:00:47) - EdTechConnect: How to Sell Your College Online(00:01:58) - LinkedIn Icebreaker(00:03:12) - What inspired your transition from being a developer and a marketing officer to(00:04:34) - How to Close the Visibility Gap in College Search(00:08:03) - The Impact of AI on Student Decision(00:09:50) - How should universities engage on Reddit?(00:12:56) - How to Optimize for AI-based Search(00:16:00) - How to Balance Authenticity & Brand Consistency on Social Media(00:22:30) - Manifera: Future Plans(00:24:06) - Interviewing EdTech Connect Host Jeff Manifa

How can universities create a seamless, safe, and connected experience that meets the soaring expectations of today's students? In this episode of Edtech Connect, host Jeff Dillon sits down with Rasheed Behrooznia, Executive Vice President and General Manager at Transact+ CBORD, who leads a $250 million business serving over 1,500 institutions. Drawing from his unique background in defense systems engineering and transportation tech, Rasheed explains why the modern campus is like a "smart city" and how mission-critical technology—from mobile credentials in digital wallets to AI-powered dining—is the key to navigating it. They dive into the explosive 90% adoption rate of mobile student IDs, how his team balances massive scale with rapid innovation, and why the convergence of FinTech and EdTech is creating powerful new insights. For any leader looking to reduce friction and build a truly integrated campus ecosystem, this conversation is a masterclass in leveraging technology to put the student experience first. Key Takeaways The Campus is a "Smart City": Modern campuses are complex ecosystems where students navigate numerous daily use cases—from residential access and dining to parcel pickup and makerspaces. The goal is to integrate these into one seamless, safe, and efficient experience, much like a smart city, rather than treating them as disjointed, one-off tasks. Mobile Credentials are Now Table Stakes: The digital student ID, housed in the secure element of a phone or watch, has moved from a novelty to an expectation. With a 90% adoption rate at deployed institutions, it's the foundational layer for a frictionless campus experience, and the innovation now focuses on what can be built on top of this platform. Balance Innovation and Scale with a Portfolio Mindset: Managing a vast product portfolio requires strategic prioritization. The key is to assess where each solution is in its lifecycle—heavy innovation, growth, or maturity—and use continuous client feedback and data to weigh the "hundreds of good ideas" against mission-critical reliability and security needs. AI is an Operational Streamliner and Future Disruptor: In the short term, AI is being applied to solve immediate operational pains, such as using machine learning to predict food order ready-times or natural language interfaces for system queries. Long-term, AI is expected to be a disruptive force that will fundamentally change campus operations. The Rate of Innovation Must Match Student Expectations: Student expectations evolve as fast as technology does. What was once a cutting-edge feature quickly becomes a baseline requirement. To keep pace, EdTech providers must continuously increase their own rate of innovation, leveraging cloud architectures to deliver updates to all clients simultaneously. Success is a Team Sport: In an era of accelerated change and pressure to do more with less, impactful transformation cannot happen in silos. Rasheed's central message to university leaders is to "work as a team," leaning on trusted partners and fostering collaboration to navigate the future successfully and safely.     Find Rasheed Behrooznia: LinkedIn                               https://www.linkedin.com/in/rbehrooznia/ Transact + CBORD https://www.transactcampus.com/home   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - The pace of innovation in the United States(00:00:42) - Interview(00:01:59) - How My College Experience Shaped My Career(00:05:14) - Transact Seaboard(00:07:25) - Six Rules for a Connected Campus(00:10:30) - What innovations in Mobile Credentials are most exciting to students?(00:13:30) - How System Engineering Helped Me Lead the EdTech Team(00:15:51) - How Do You Balance Innovation and Safety?(00:19:53) - WSJDLive: How Close Do You Stay to Your Clients(00:21:20) - Transact Seaboard: Student Experience and Fintech(00:25:26) - Immersive: AI's Role on Campus(00:27:20) - Teamwork for the Next Decade(00:28:45) - EdTech Connect

Why is coordinating family dinner surprisingly similar to managing complex university processes? In this episode of Edtech Connect, host Jeff Dillon sits down with Ricardo Rengifo, President and CEO of DBS Software and Services, a pioneer in digitizing campus operations. Ricardo pulls back the curtain on the "document chaos" that plagues so many institutions—the siloed systems, fillable PDFs, and endless email chains—and reveals the path to a streamlined, paperless future. They discuss how smart forms and e-signatures transform user experience, why the biggest ROI often comes from overlooked operational areas like HR and facilities, and how to overcome the twin roadblocks of fear and perceived lack of IT resources. For any campus leader drowning in paperwork or looking to launch a digital transformation, this conversation is a practical guide to eliminating friction, boosting efficiency, and finally creating that single, seamless digital experience for students and staff. Key Takeaways Start with the Painful, Overlooked Processes: Don't try to boil the ocean. The biggest ROI for digital transformation often comes not from student-facing applications, but from internal operational areas like HR, facilities, and faculty contracting, where cumbersome, paper-based processes create significant hidden costs and inefficiencies. "Smart Forms" are a Game Changer, Not Just Digital Paper: Moving from a fillable PDF (a "dumb" container) to an interactive smart form transforms the user experience. Smart forms guide users with logic and validation, reduce errors, and automatically kick off workflows, moving information seamlessly from user to stakeholder. A Partnership Model is Key to Successful Change Management: Successful implementation isn't just about installing software; it's about partnership. By starting with a few key use cases to prove value, building internal champions, and providing "concierge-level" support, schools can socialize success and drive organic adoption across departments. The Right Tool for the Job Saves Money: Many schools use the wrong tools for their needs, such as trying to model complex workflows in e-signature platforms like DocuSign, which causes costs to skyrocket. A dedicated forms and workflow solution can handle signatures at a much lower total cost. The Future is Intelligent and Accessible Automation: The next wave of innovation is moving beyond simple digitization to intelligent automation. Integrating AI (like using ChatGPT to generate code for form logic) empowers non-technical staff to create complex, rich digital experiences without needing to be programmers.   Sign up for the Webinar and find out how to transform your college and save money: https://us06web.zoom.us/webinar/register/1617603826973/WN_JUrajEQBT0mys3qU5Ibk_w     Find Ricardo Rengifohere: LinkedIn                               https://www.linkedin.com/in/rrengifo/ DBS Software and Services https://www.dbsgroup.net/   Sign up for the November 19th webinar here: Web: https://edtechconnect.com/   Chapters (00:00:00) - PODCAST: Ricardo Renjifo(00:01:34) - If You Could Automate Any Everyday Task, What Would You Do(00:02:23) - EdTech Connect: Finding efficiencies in higher ed(00:03:46) - The Before and After of a Campus IT Transformation(00:04:59) - What are the biggest roadblocks to fully going fully digital?(00:05:59) - How Do Smart Forms Change the Game for Colleges and Universities?(00:10:44) - Breaking Down the Silos(00:11:30) - How to Manage the Change Process for the Platform(00:12:54) - Real-World Success Stories(00:15:05) - What is Software as a Service (SaaS) for institutions(00:16:11) - Are Small Schools More Successful?(00:16:48) - E-Forms: The Future of Workflow Automation(00:19:25) - What's the One Actionable Step for Digital Transformation on Campus?(00:20:49) - EdTech Connect

What does training for one of the world's hardest Ironman races have in common with leading AI transformation in business education? Host Jeff Dillon sits down with Matt Seitz, Director of the AI Hub for Business at the University of Wisconsin-Madison. A veteran of Google, Abbott, and McDonald's, Matt brings 30 years of tech leadership to his mission of preparing students for an AI-driven world. He draws powerful parallels between overcoming the fear of the triathlon swim and the misconceptions holding businesses back from AI adoption. They tackle the critical questions: How can universities balance genuine learning with the need for AI skills that employers demand? What's the "barbell effect" of prompting and verification that students must master? And why is using AI today like having a pair of carbon-plated running shoes in a race? For anyone looking to understand the practical, human-centric future of AI in education and business, this conversation is packed with actionable insights and a healthy dose of motivation. Key Takeaways AI is Like the Ironman Swim—The Fear is Worse Than the Reality: The biggest barrier to AI adoption is often misconception and fear, just like how many avoid triathlons due to the swim. In reality, the swim is the shortest part, and AI's perceived challenges are often more manageable than they seem when you start engaging with them. Future-Proof with a "Barbell" Skill Set: The most valuable professionals will be strong at both ends of a "barbell": deeply knowing their core domain (e.g., marketing, finance) and mastering AI skills (prompting, verification), with the crucial connector being adaptability to continuous technological change. The Education Paradox: "Cheating" vs. "Job-Ready": There's a fundamental tension in education where what a teacher might consider "cheating" (e.g., using AI to write an essay) is exactly what a company expects a new hire to be able to do productively. Institutions must find ways to preserve genuine learning while equipping students to be "AI superheroes." Use AI Now to Gain a "Carbon Shoe" Advantage: Just as carbon-plated running shoes gave early adopters a significant speed advantage, using AI tools today provides a competitive edge. Being an early and proficient user makes you more effective ("superhuman") and puts you ahead of peers who are slower to adopt. Human + AI is the Winning Combination: AI is not a magic bullet for replacing humans. Its greatest power is in augmenting human capability. The most impactful business outcomes come from a human defining the goal, strategy, and creative direction, and then working with AI to execute and optimize. Authenticity Will Become a Premium Value: As AI generates a flood of content, there will be an increasing premium on genuine, human authenticity. The MIT "Your Brain on ChatGPT" study showed that over-reliance on AI can lead to "anodyne" work and less ownership, highlighting the enduring value of original thought and human connection.     Find Matthew Seitz here: LinkedIn                               https://www.linkedin.com/in/mattseitz/ University of Wisconsin - Madison https://www.wisc.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - The Future of Fashion Is AI(00:00:54) - EdTech Connect Podcast(00:02:37) - Jeff Greene on His First Ironman(00:06:04) - Getting it out there: The science of AI(00:07:11) - The AI Hub for Business at the University(00:12:03) - AI Will Not Replace Our Jobs(00:13:19) - The AI Hub at the UW(00:17:23) - WSJDLive: Integrating AI into the Workforce(00:21:47) - In the Elevator With AI: Authenticity(00:23:32) - The Future of Writing Essays With AI(00:28:34) - Future Proof Your Career with AI(00:30:32) - EdTech Connect

How can universities overcome their unique challenges to create amazing digital experiences in an AI-driven world? In this episode of Edtech Connect, host Jeff Dillon sits down with Nick Cawthon, a seasoned UX strategist with over two decades of experience working with giants like Adobe and Visa, and a professor at the California College of the Arts. Nick pulls from his rich background in the first dot-com boom to draw powerful parallels between then and now, arguing that we are in a similar era of transformative potential with AI. He offers a candid look at why higher ed struggles with UX—citing complexity, siloed departments, and slow-moving governance—and provides a fresh perspective on how to navigate it. They dive into the ethical integration of AI, the irreplaceable value of human creativity, and why mastering the humble spreadsheet is more important than ever. For any leader, educator, or designer looking to build more intuitive and impactful digital products, this conversation is packed with practical wisdom and strategic insight. Key Takeaways Design Thinking is a Personal Productivity Tool: The principles of design thinking are not just for work. They can be applied to manage personal life, transforming scattered thoughts into a tangible, actionable plan. Higher Ed's UX Problem is a Governance Problem: The struggle to create great digital experiences isn't due to a lack of ideas, but often because of organizational complexity, siloed departments, and a lack of trust that prevents unbiased user research and streamlined decision-making. AI Resets the Starting Line for Everyone: Just as the internet and tools like QuarkXPress once leveled the playing field, AI is doing the same today. It’s not about replacing skills but augmenting them, allowing those who embrace it to move from idea to deployed application at an unprecedented speed. Embrace AI with Amnesty and Transparency in Education: Instead of treating AI as "cheating," educators should grant "amnesty" and encourage its use, with the requirement that students document their process and prompts. This fosters mentorship and transparency, turning AI into a collaborative learning tool. Ethical AI Considers More Than Output: Ethical integration requires looking beyond the "magic" of the output. Consider the human labor used to train models, the intellectual property sourced, the mental health of content moderators, and the environmental impact (carbon footprint) of running AI processes. Foundational Data Skills Are Still Critical: In an age of sleek SaaS interfaces, the fundamental skill of manipulating data in a spreadsheet (e.g., pivot tables, VLOOKUPs) is more important than ever. It teaches the crucial process of normalizing and analyzing data, which is the bedrock of any data-driven narrative or AI application. Prototype and Validate AI Ideas Rapidly: The speed of AI tools allows teams to prototype and test complex product ideas quickly. This enables rapid iteration and "failing fast," helping to validate usability and refine the target user profile before making significant investments.     Find Nick Cawthorn here: LinkedIn                               https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/ Gauge https://gauge.io/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - PODCAST: Nick Cawthon(00:01:48) - Jeff Wilcox: My Daily Life Outside Work(00:04:44) - Tim Ferriss on User Experience(00:08:59) - The Touchy Question of Human Centered Design(00:10:36) - Why is it so hard for higher ed to create amazing digital experiences(00:12:45) - Why Higher Ed Is So Complex(00:20:31) - What excites you the most about the current state of AI in(00:24:12) - What does it mean to integrate AI ethically into curriculum and enterprise(00:26:35) - Beyond Excel: The Art of the Excel(00:28:58) - How to Prototyp & Validate AI

What does it take to create digital learning that is truly for everyone? In this episode of Edtech Connect, host Jeff Dillon sits down with Dipesh Jain, Vice President of Revenue at Magic EdTech, a company with a 35-year mission to make learning accessible and transformative. Dipesh shares his unique journey from physical therapist to tech leader and how that background shapes his empathetic, partner-first approach to client relationships. They dive into the critical challenges facing education today—from boosting student retention with modern platforms to navigating the urgent demands of accessibility compliance. Dipesh offers a clear-eyed view on implementing ethical AI that serves real student needs, not just parlor tricks, and explains how his team is making static video content interactive and on-demand. For anyone invested in the future of inclusive, global education, this conversation is a masterclass in mission-driven innovation.   Key Takeaways Mission Over Transaction: The key to long-term partnerships (some lasting 15-20 years) is treating clients as true partners, not customers. This means acting as an extension of their team, understanding their deepest challenges with empathy, and focusing on delivering results that advance their educational mission. Accessibility and Ethical AI are Non-Negotiable Pillars: Digital learning must be built accessibly from the start, not retrofitted later due to compliance mandates. Similarly, AI implementation in education must prioritize safety, security, and reliability over being "cutting-edge," ensuring it serves the core mission of learning without bias. Innovation Must Be Incremental and Inclusive: Disruptive, large-scale innovation can leave learners behind. Effective change in education is slow, sequential, and designed to bring all students along, regardless of their resources or digital literacy. This ensures equity and prevents a wider digital divide. Solve Real Friction Points, Don't Just Chase AI Hype: The best AI applications solve specific, high-friction problems in the user journey. Examples include providing 24/7 academic support for adult learners or using AI to audit and remediate content for accessibility deadlines, moving beyond "parlor tricks" to tools with substantial impact. Understand the "Why" Behind the User: Deeply understanding the user persona—including their daily frustrations, life circumstances, and goals—is the foundation for aligning sales, marketing, and product development. This user-centric focus is crucial for creating solutions that genuinely improve engagement and retention for both traditional and non-traditional students. AI is Making Learning Bidirectional and Personalizable at Scale: Two of AI's most transformative roles are turning passive, unidirectional content (like videos) into interactive learning experiences and finally enabling true personalization for each individual learner, a feat that was impossible to achieve at scale in a traditional classroom setting.     Find Dipesh Jain here: LinkedIn                               https://www.linkedin.com/in/dj17/ Magic Edtech https://www.magicedtech.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - EdTech Connect: A Wealth of Knowledge in EdTech(00:02:27) - Jeff Smith on His Diversity of Career(00:03:26) - How Magic Edtech Works With Its Customers(00:05:20) - How Magic Leap helps clients navigate the shift towards AI and accessible digital(00:08:12) - What is MagicBox(00:09:37) - In the Elevator With Universities(00:11:39) - What is Inclusivity in Education?(00:14:30) - How are we building AI into our product?(00:16:01) - How Can Tech Companies Tackle Digital Transformation Challenges?(00:17:26) - How To Align Sales and Marketing Functions(00:18:30) - WSJD.com Understanding the University Customer(00:20:15) - How has your previous experience at Tally Solutions and other companies shaped(00:21:08) - The future of digital learning(00:22:34) - Magic EdTech: Tailoring Our Strategy for International Markets(00:24:06) - What Excites and Scares You About the Future of Learning(00:25:58) - EdTech Connect

Student interest in studying abroad is at an all-time high, but so are the challenges of cost, safety, and accessibility. In this episode of Edtech Connect, host Jeff Dillon sits down with David Nelson, Director of Study Abroad at Terra Dotta and a veteran international education leader. David breaks down the findings from Terra Dotta's latest survey, revealing why 76% of students want to study abroad and how their motivations are shifting from personal growth to resume building. They explore the "clustering effect" of social media, why students are choosing "safe" destinations like the UK, and the critical role parents play in the decision-making process. David also shares how technology—from AI-driven data analysis to automation—is helping understaffed offices meet student expectations and make global experiences more affordable and impactful. For anyone involved in international education, this is a deep dive into the data shaping the future of study abroad. Key Takeaways: Student Interest is High, But Destinations are Concentrating: While 76% of students express a desire to study abroad, post-pandemic trends show them clustering in perceived "safe," English-speaking destinations (like the UK) rather than spreading out globally. This creates logistical challenges for universities and limits the diversity of experiences. The "Why" Has Shifted from Personal to Professional Growth: Students now view study abroad primarily as a critical differentiator for their resumes and future careers in a globally competitive job market, moving beyond just the goal of personal enrichment. Parents are a Critical (and Often Anxious) Audience: Recruitment must start as early as high school, but universities must also address the "helicopter parent" factor. Parents are a major influence and often need reassurance about safety and structure, making faculty-led programs a key selling point. Technology is Essential for Scaling and Affordability: With tight budgets and no new staff, offices must leverage existing tech (like Microsoft Power Automate) and AI to automate processes, provide instant student communication, and use data to negotiate better, more affordable program options with providers. AI is a Powerful Tool for Data-Driven Decision Making: AI can analyze thousands of student feedback points (surveys, emails, reviews) to perform sentiment analysis and identify program value. This allows universities to make concrete, data-backed decisions about which programs to keep, cut, or improve to better serve students. Virtual Experiences are Bridging the Cost Gap: For students who cannot afford a traditional $10,000 program, virtual internships with major global companies (Netflix, Nike, Airbnb) offer a lower-cost alternative that still provides prestigious resume-building and professional experience.     Find David Nelson here: LinkedIn                               https://www.linkedin.com/in/denelson123/ Terra Dotta https://terradotta.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - EdTech Connect: David Nelson(00:01:48) - The Teradata Director of Study Abroad(00:03:21) - The Importance of Study Abroad(00:04:18) - Study Abroad: More Secure, More Global(00:06:17) - Study Abroad: Important to Personal Growth(00:08:57) - The UK remains the top student destination(00:11:15) - How to Automate Student Aid Formations(00:13:12) - Can Colleges and Institutions Improve Affordability?(00:15:14) - What's the College Student Travel Plan?(00:17:15) - Education and AI: The Future of Student Experience(00:19:43) - The Parent Involvement in Study Abroad(00:22:14) - Diversifying the message about study abroad(00:23:38) - The Study Abroad Experience: Peer Influence(00:28:16) - EdTech Connect

How can universities break free from outdated systems and siloed data to create a seamless, modern experience for students and staff? In this episode of Edtech Connect, host Jeff Dillon sits down with Joshua Meredith, JD, a Client Relationship Executive at Deloitte Consulting with over 12 years of experience inside higher ed. Joshua brings a unique perspective from his roles at Georgetown and Yeshiva University, and now from the consulting side, where he helps institutions navigate their biggest tech challenges. They dive into the urgent need to replace aging ERPs and SIS systems, the transformative power of unifying data, and the practical applications of AI from the classroom to the athletic field. Joshua offers a clear-eyed view of the budget realities schools face and provides crucial advice for leaders looking to future-proof their institutions. This is a must-listen for any university leader, CIO, or administrator invested in building a more connected, data-driven campus. Key Takeaways: The End of the ERP Era is Here: The enterprise systems (like PeopleSoft) implemented in the early 2000s have reached the end of their life cycle. Institutions must now upgrade to modern, mobile-friendly platforms that allow for true data interconnectivity to meet today's user expectations. Data is a Cavernous (But Solvable) Problem: Campuses generate vast amounts of data (from key card swipes to LMS logins), but it's often siloed and unusable. The next revolution in higher ed will be about unifying this data to generate actionable insights for everything from space utilization to student mental health. The "Integrated Experience" is Non-Negotiable: Students expect a seamless, app-like experience, not 20 different links to manage their academic life. Creating a unified Digital Experience Platform (DXP) is critical for student satisfaction and institutional success, especially for decentralized schools. AI is a Practical Tool, Not Just a Buzzword: The most immediate benefits of AI lie in augmenting human roles, such as providing advisors with tools to manage larger caseloads more effectively. It can also analyze disparate data points (dining hall use, gym attendance, LMS activity) to proactively identify and support at-risk students. Change Requires a Dedicated "Band" of Investment: University leaders must consciously earmark a specific portion of their budget for technological change and innovation, separate from maintenance costs. Waiting for immediate ROI or trying to fit transformation into an already-baked budget is a recipe for falling behind. Leaders need to plan and fund this journey years in advance. Your Network is Your Net Worth: A recurring lesson from Joshua's diverse career is that the people you meet are never transactional. Relationships built along the way will often circle back and become integral to your career and life, underscoring the importance of not burning bridges.     Find Joshua Meredith here: LinkedIn                               https://www.linkedin.com/in/joshuameredithjd/ Deloitte https://www.deloitte.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Higher Ed Expert Joshua Meredith on Deloitte(00:02:03) - Unexpected Lessons From Your Career(00:03:34) - What Draws Deloitte to Higher Ed?(00:05:47) - Floyd Higher Ed: In the Elevator With Universities(00:07:34) - How Deloitte is helping colleges and universities adapt to the digital(00:14:27) - What kind of higher ed is thriving?(00:15:37) - How data affects higher ed strategic decisions(00:18:18) - Academic Faculty and Tech Adoption(00:20:46) - Tim Mackie: Higher Ed Athletics and AI(00:26:02) - How Hoya Hacks Changed Higher Ed(00:27:54) - What aspect of AI in higher ed?(00:31:12) - How to Transform Your University's Tech Ecosystem(00:33:30) - Deloitte Fast Talk: Joshua(00:33:44) - EdTech Connect

Join host Jeff Dillon for a conversation with Jenny Li Fowler, the Director of Social Media Strategy at MIT. In this episode, Jenny pulls back the curtain on what it's really like to manage the social presence for one of the world's most innovative universities. She discusses her journey from TV journalism to leading MIT's digital strategy, growing their following to over 6 million. Jenny gets real about the lack of a "secret sauce," the surprising misconceptions about her job, and the challenges of being a one-person team. They also dive into platform strategies, the evolving role of AI, and how to handle a social media crisis. For anyone in higher ed marketing, this is a masterclass in intentionality, community building, and trusting your gut in the fast-paced world of social media. Key Takeaways: There is No "Secret Sauce": Massive growth (like MIT's 6M+ followers) isn't achieved through a single trick. It's the result of being intensely intentional with every post, caption, and image, ensuring everything ties back to core goals. Social Media is Not a Side Hustle: A common misconception is that managing social media is simple and quick. In reality, it requires meticulous planning, strategy, and can take significant time for a single, well-crafted post. Platforms Are Not Created Equal: Audiences on different platforms expect different content. TikTok demands a different style than Instagram Reels. It's crucial to optimize content for how each specific audience prefers to consume it. Your Superpower is Listening, Not Just Talking: Especially during a crisis, the primary role of social media is to monitor, listen, and serve as a critical ear to the ground for leadership, providing them with real-time intelligence to inform decisions. Focus on Public Engagement Metrics: Relying on public metrics like engagements (likes, comments, shares) provides a consistent and reliable feedback loop that tells you what your community wants to see more of, without depending on proprietary platform analytics that could disappear. Paid vs. Organic is an Audience Decision: Paid media makes sense for competitive, specific goals (e.g., business school programs), but proven organic content is often the best foundation for a successful paid campaign. Embrace AI as a Tool, Not a Replacement: AI won't take your job, but someone using AI effectively might. Use it for analysis, tone adaptation, and brainstorming—not for copying and pasting content directly to your channels. Trust Your Gut and Don't Be Reactive: In a volatile, fast-moving medium, your intuition is a superpower. Avoid reactive posting; take a beat to assess situations and bring in the right people before responding.     Find Jenny Li Fowler here: LinkedIn                               https://www.linkedin.com/in/jennylifowler/ Podcast - Confessions of a Higher Ed Social Media Manager https://www.enrollify.org/podcasts/confessions-of-a-higher-ed-social-media-manager MIT https://mit.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - "Don't Be Reactive to Any Situation"(00:00:29) - Interviewing Jenny Lee Fowler(00:01:37) - Jeff Rosenfeld on MIT's Social Media Strategy(00:05:04) - How to Tell a Higher Ed Story on Social Media(00:07:38) - How to manage social media in academia(00:08:52) - How to Build a Content Management System.(00:10:05) - The role of a social media manager(00:13:47) - How to Build a Strategic Community on Social Media(00:16:15) - What metrics do you consider most important?(00:19:15) - When Should Business Schools Consider Paid Media?(00:20:48) - Post-Post-Social Media: How to Write compelling stories(00:22:15) - Social Media: The Million-Dollar Question(00:23:18) - Is Reddit a Social Media Channel?(00:25:12) - How do you view AI being a part of a social media strategy

In this episode of EdTech Connect, host Jeff Dillon sits down with Melanie Lindahl, Senior UX Designer at UT Austin and winner of the Red Stapler Award for her groundbreaking conference talks on user experience. With a unique background in fine arts and web development, Melanie breaks down how higher ed institutions can implement powerful UX strategies—even on a shoestring budget. From debunking myths about cost and complexity to sharing practical, no-cost tactics like user interviews and “donut diplomacy,” this conversation is a masterclass in making digital experiences more intuitive and impactful. Tune in to learn why skipping UX is like shoving chocolate chips into baked cookies—and how to avoid crumbling user trust. Key Takeaways: UX Doesn’t Require Fancy Tools or Big Budgets: Melanie’s “toolkit” is her brain, empathy, and low-cost methods like surveys, user interviews, and casual feedback sessions (often fueled by donuts!). Success hinges on understanding user pain points—not expensive software or eye-tracking tech. Start Small, Start Now: You don’t need permission or a dedicated UX title to begin. Simply talking to users about their frustrations can uncover actionable insights. Small, consistent efforts (e.g., observing “spicy clicks” or testing navigation) compound into significant improvements over time. UX Is Cheaper Early—Not as an Afterthought: Skipping UX until post-launch is like “shoving chocolate chips into already-baked cookies”—it’s messy, ineffective, and erodes trust. Integrating user feedback throughout the project lifecycle saves time, money, and reputation. AI Is a Helper, Not a Replacement: Melanie uses AI for ideation and summarizing findings but remains cautious about synthetic personas (risk of “sycophantic” feedback). Human nuance and observation are irreplaceable—especially for noting subtle behaviors during testing. Fight Assumptions with Data: UX research provides evidence to challenge internal biases (e.g., “But we’ve always done it this way!”). Even simple data (e.g., students defaulting to search bars) can redirect resources and priorities effectively. Personalization Requires Purpose: Don’t personalize for its own sake. Align it with clear goals—e.g., streamlining tasks for current students vs. avoiding “creepiness” for prospects. Start with low-hanging fruit (e.g., displaying exam dates instead of general finals week) for high impact. Culture Change Through “Donut Diplomacy”: Build bridges across silos by inviting dialogue (and snacks!). UX is everyone’s job—not just a single department. Momentum builds as leadership sees results from user-centered decisions. You Are the UX Advocate Your Institution Needs: You don’t need a title to champion user experience. Be feisty, start conversations, and bake UX into every project—no permission required.   Ready to start your UX journey? Follow Melanie’s work and remember: the best UX strategy begins with a single question—“What’s frustrating you?”   Find Melanie Lindahl here: LinkedIn                               https://www.linkedin.com/in/melanie-lindahl/ The University of Texas at Austin https://www.utexas.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - When a Product Loses Its Trust(00:00:26) - Meet Melanie Lindahl(00:01:52) - One quirky or unexpected thing about you(00:02:55) - Coming soon: The Art of UX Design(00:03:53) - What first drew you into higher ed? User Experience(00:08:08) - Melanie Knows How to Talk About User Experience on a Budget(00:11:32) - What's Your Go-To Toolset?(00:13:17) - How to Take Notes in the Elevator(00:16:06) - What are some myths about user experience in higher ed?(00:19:51) - What are the first small steps institutions can take to integrate UX into(00:21:45) - Small UX Changes that Have a Big Impact(00:26:44) - Does Apple Have a Competitor?(00:27:12) - How to Improve Your Website & Digital Experience?

In this episode of EdTech Connect, host Jeff Dillon sits down with Ethan Braden, Vice President and Chief Marketing Officer at Texas A&M University—and the Content Marketer of the Year—to explore how iconic academic brands cut through the noise in a crowded higher ed landscape. From his days launching billion-dollar pharma brands at Eli Lilly to transforming Purdue into a nationally recognized innovator, Ethan shares how he’s now harnessing tradition, momentum, and mission at Texas A&M to build a brand that resonates globally. Tune in for a lesson in balancing legacy with innovation, why emotion and data must work hand-in-hand, and how to create content that doesn’t just get seen—it gets remembered. Key Takeaways: Define Your “One Thing”: In a sea of 4,000+ universities, schools must be known for something specific. Avoid being a “Swiss Army knife”—focus on 1-2 core differentiators (e.g., Texas A&M’s focus on magnitude, momentum, and mission). Balance Tradition and Innovation: Honor institutional history and values, but stay relevant by evolving to meet audience needs. Great brands (like Disney or Yeti) stay true to their core while adapting to the future. Invest in Both Art and Science: Art: Emotion-driven storytelling and authentic content (e.g., Texas A&M’s viral videos). Science: Data-driven distribution, testing, and platform mastery (e.g., YouTube ABCs, paid amplification). Lead with Courage and Curiosity: Foster a culture where teams can take risks and fail forward. “I’d rather pull you back than have to push you forward.” Hire for AI curiosity and seriousness—it’s a strategic partner, not a replacement. Leverage AI for Insight and Efficiency: Use synthetic market research to test ideas faster/cheaper (e.g., video scripts, naming). AI augments human creativity but doesn’t replace authenticity—stay in control. Measure What Matters: Look beyond views to engagement, watch time, brand equity, and national conversation. Track whether content resonates (e.g., 95% average view duration) and drives perception shifts. Portfolio Thinking Wins: Unify under a master brand (e.g., “Texas A&M”) while allowing localized expression—consistency ≠ uniformity. Storytelling Is Your Superpower: Higher ed is rich with untold stories. Be curious—find the “clay” and mold it into something beautiful that the world needs to hear.   Ready to rethink your brand strategy? Follow Ethan’s work at Texas A&M and learn how to blend heart, data, and daring to build a brand that matters. Check out the moving Google Search: Reunion ad here: https://www.youtube.com/watch?v=gHGDN9-oFJE   Find Ethan Braden here: LinkedIn                               https://www.linkedin.com/in/robertethanbraden/ Texas A&M University https://tamu.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - The Future of Brands(00:00:29) - Ethan Braden on EdTech Connect Podcast(00:02:13) - If You Had a Different Career, What Would You Do?(00:02:58) - The Mission of Texas A&M(00:06:00) - Building a national brand in higher education(00:09:51) - Texas A&M University's Branding(00:15:57) - Texas A&M University Graduation Ring Day(00:16:45) - What's The Secret to Creating Content With Million-Viewers?(00:19:49) - Marketing's Culture of Risk(00:22:55) - Are You Using AI in Your Company's Strategy?(00:25:09) - Vox 2 for University Marketing(00:27:10) - What Commercial Brands Inspire Your Work?(00:29:18) - What metrics matter most to you in determining whether your positioning is truly(00:30:55) - Ethan on Higher Ed Branding(00:32:45) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Jenny Leigh Morris, a technology strategist at Doctums who bridges the worlds of Fortune 100 innovation and higher education modernization. With a background in designing AI education programs for giants like Walmart, L’Oreal, and Microsoft, Jenny brings a unique perspective on how institutions can streamline technology adoption, improve vendor relationships, and accelerate decision-making. From dissecting the pitfalls of RFPs and pilot programs to advocating for “laser focus” in project scoping, this conversation is a masterclass in cutting through institutional complexity. Tune in to learn why communication trumps ghosting, how to avoid “kitchen sink” projects, and why the future of higher ed tech depends on courageous leadership—not just compliance. Key Takeaways: AI is Your Junior Consultant—Not Your Replacement: AI can automate tasks (e.g., configuration, documentation) but requires human oversight to avoid errors (like botched time zone conversions). The billable hour model may evolve toward value-based pricing, but expertise will remain critical. Higher Ed Can Learn from Fortune 100 Agility: Competition: Schools must identify and exploit their unique advantages in a hyper-competitive landscape. Experimentation: Embrace A/B testing, rapid iteration, and “failing fast” instead of relying on assumptions or lengthy feedback cycles. Avoid “Kitchen Sink” Scope Creep: Involving too many stakeholders leads to bloated RFPs and projects. Prioritize mission-critical features over appeasing every voice. Stay ruthlessly focused on outcomes—not just inclusivity. Communication > Ghosting: Vendors often get ghosted after lengthy RFP processes. Transparency (e.g., “We’re behind schedule”) builds trust and can reveal solvable issues (e.g., slow sandbox environments). Adopt Intuit’s “Design for Delight” approach: streamline processes and respect partners’ time. Pilot with Purpose: Unstructured sandbox trials often fail due to lack of time, context, or clear criteria. Run “together alone” sessions: schedule dedicated time for teams to test tools simultaneously with vendor support. Vendor Selection: Focus > Scale: Avoid vendors that “do it all.” Prioritize specialists over generalists, even if it means using multiple partners. Newer vendors offer leverage (e.g., pricing flexibility, influence on roadmaps) but require due diligence. Speed Up Decision-Making: Long cycles (18–24 months) stem from siloed approvals. Empower cross-functional champions (e.g., tech-savvy marketers) to drive decisions. Ensure projects have a “bleeding neck” problem, budget, and a decisive leader to avoid stagnation. Manage Vendors for Performance—Not Compliance: Hold vendors accountable to deliverables and timelines. Don’t hesitate to switch if they underperform. Embrace tough conversations: you hired them for expertise—demand it.   Ready to modernize your approach? Learn more about Jenny’s work at Doctums https://doctums.com/ and follow her insights on blending enterprise rigor with higher ed mission.   Find Jenny Leigh Morris here: LinkedIn                               https://www.linkedin.com/in/jennyleighmorris/ Doctums https://doctums.com/   And find EdTech Connect here:... Chapters (00:00:00) - Will Consulting Be More Expensive in the Future?(00:00:43) - A Taste of Higher Ed Technology: Jenny Lee Morris(00:02:07) - How AI is shaping the higher ed vendor landscape(00:03:24) - How Will AI Change the Consulting and Implementation Business?(00:04:44) - What Higher Ed Can Learn From Other Industries(00:09:34) - Better Technology Buying: Communication(00:16:06) - The Best College Vending Company(00:18:07) - Vendors: The Need to Vet Solutions(00:20:23) - How to Build a Modernization Partnership with a Vendor(00:23:29) - How to Streamline the Higher Ed Project Process(00:27:10) - How to Manage Venders for Performance(00:29:16) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Emily Chase Coleman, CEO and co-founder of HAI Analytics, to explore how data is reshaping higher education strategy. With over two decades of experience blending social psychology and statistics, Emily shares her journey from academia to entrepreneurship and how HAI’s AI-powered platform helps colleges predict enrollment, optimize financial aid, and improve retention—without overwhelming internal resources. From challenging outdated tuition models to advocating for test-optional admissions, Emily offers a candid look at the equity gaps in data, the pitfalls of "gut instinct" leadership, and why real-time metrics are non-negotiable in today’s volatile landscape. Tune in for a conversation that’s equal parts analytical and actionable, and discover how to turn campus data into a competitive advantage. Key Takeaways: Data Over Gut Instinct: Leadership often relies on intuition, but data reveals hidden patterns (e.g., dorm placement impacting retention, course selection signaling struggle). Combining quantitative analysis with qualitative insights prevents bias and creates a fuller picture of student behavior. The High-Discount Model is Unsustainable: Rising discount rates are squeezing out middle-income families and straining institutional budgets. Schools must articulate their value proposition clearly to justify costs and reduce reliance on discounts to aid enrollment. Test-Optional Isn’t a Silver Bullet for Equity: While test-optional policies reduce bias, holistic reviews can still favor affluent students (e.g., via extracurriculars). True equity requires deeper scrutiny of all admissions factors and their socioeconomic implications. Predictive Modeling Demands Transparency: HAI prioritizes open algorithms and explainable results to build trust with presidents and boards. AI and machine learning can process vast datasets but require human oversight to avoid flawed conclusions. Real-Time Data is Non-Negotiable: Pandemics and shifting demographics make historical data unreliable. Presidents should track enrollment, financial aid, and retention metrics in real time to adapt quickly. Founding Challenges for Women in EdTech: Female founders face disproportionate funding barriers. Supporting women-led startups is critical for diversifying innovation in higher ed. From Consultancy to Self-Sufficiency: HAI helps schools build internal data capabilities but remains a partner for ongoing strategy and context. The goal is empowerment, not dependency.   Ready to rethink your data strategy? Learn more at https://haianalytics.com/ and follow Emily’s work at the intersection of human intuition and artificial intelligence.   Find Emily here: LinkedIn                               https://www.linkedin.com/in/emily-chase-coleman-95062779/ HAI Analytics https://haianalytics.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - AI models have allowed us to take huge data sets(00:00:42) - Emily Chase Coleman(00:02:00) - What Inspired You to Start HAI Analytics?(00:03:03) - Advisers to Colleges and Universities Turn Campus Data Into Stories(00:06:00) - Enrollment Dashboards: Should Colleges Buy Them?(00:07:53) - Have we Found the Secret to Predicting Student Retention?(00:11:34) - Private schools' high-price tuition model(00:13:16) - Predicting Future Student Behavior with the Pandemic(00:15:06) - Race and Equity in College Admissions(00:16:34) - Can HAIS Forecasts Affect Financial Aid Awards?(00:18:49) - How do you keep institutions from becoming dependent on your analysts?(00:20:17) - WSJDLive: The Use of AI in Business(00:22:05) - What Measures Should Colleges Track to Prepare Students?(00:24:27) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon talks to Jarrett Smith, Senior VP of Strategy at Echo Delta and co-author of the groundbreaking Designing for Decisions report. Fresh from his eduWeb conference presentation, Jarrett dives into the eye-opening findings from their survey of over 1,000 prospective students, revealing what students actually want from college websites—and where institutions are missing the mark. From the overwhelming demand for cost transparency to the surprising similarities across student segments, Jarrett challenges common assumptions and shares actionable fixes for enrollment and marketing teams. Tune in to learn why payment plans are a hidden gem, how to avoid "institutionally centric" pitfalls, and why less personalization might be more effective than you think. Key Takeaways: Cost Transparency is King: Total cost of attendance emerged as the #1 priority across all student segments (traditional, non-traditional, graduate, and international). Only 17% of students said they can always find what they need on college websites, with 55% admitting they’ve abandoned a site due to frustration. Fix: Make cost information unmissable—avoid burying it under financial aid links or forcing students to manually calculate totals. Students Want Clarity, Not Jargon: Institutional language (e.g., "bursar," "baccalaureate") and org-structure navigation create barriers. Fix: Audit content for student-friendly terms and prioritize intuitive wayfinding (e.g., Missouri S&T’s program-specific cost breakdowns). Overestimated vs. Underestimated Priorities: Overestimated: Program rankings, application deadlines, and "prestige" content. Underestimated: Payment plans (a "hidden gem"), acceptance rates (critical for traditional undergrads), and student satisfaction metrics. Segment Similarities > Differences: Despite assumptions, most student groups prioritize the same core tasks (e.g., cost, academic fit). Exception: Traditional undergrads care significantly more about debt stats and confidence-building content (e.g., grad success stories). Simple Fixes for Immediate Impact: Wayfinding: Ensure cost and program info is easy to find (e.g., UND.edu’s "Find Your Program Cost" form). Content Hierarchy: Replace institutional jargon with student-centric language. Research Shortcuts: Watching 5 students navigate your site reveals more than waiting for "perfect" data. AI’s Role in Future Research: Synthetic user research (AI-generated personas) shows promise but isn’t yet reliable due to cultural biases in training data. Heuristic analysis (e.g., usability audits) may benefit from AI—but human insight remains irreplaceable.   Dig deeper: Download the full Designing for Decisions report at https://echodelta.co/designing-for-decisions/ and rethink how your website serves today’s students!   Find Jarrett Smith here: LinkedIn                               https://www.linkedin.com/in/smithjarrett/ Echo Delta https://echodelta.co/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - What Students Really Want From Their Campus Websites(00:02:04) - The Need for User Research on Website Design(00:03:35) - Interviewing 1,000 Prospective Students(00:05:35) - The College Website Sprawl(00:09:57) - Top Tasks: How to Personalize the Student Survey(00:12:00) - A Word from Our Sponsor(00:13:15) - Total Cost of Attendance(00:17:28) - 3 Ways to Enhance Student Financial Aid(00:21:10) - Surprising Differences between What Higher Ed Pros Think Students Want and What(00:22:44) - What Do Traditional Students Care About Most?(00:24:47) - What's your advice to schools paralyzed by internal debates over content hierarchy(00:27:11) - What's one simple fix any school could make to its financial aid(00:28:11) - Beyond Synthetic Research: Future of AI in the Learning Industry

Host Jeff Dillon sits down with Jennifer Beyer, VP of Product at Thesis, to explore the evolving landscape of student information systems (SIS) and the unique challenges faced by small to mid-sized colleges. With over two decades of experience spanning campus administration and EdTech leadership, Jennifer shares her mission to simplify higher education processes through cloud-based solutions. From her beginnings as a first-generation student and campus tour guide to her current role driving product strategy, Jennifer offers insights into how institutions can reduce friction, leverage technology, and prioritize the student experience. Tune in to learn how Thesis Elements is redefining the SIS space and why smaller schools are leading the charge in innovation. Key Takeaways: Access and Student-Centric Design: Jennifer emphasizes the importance of creating technology that helps students find the right fit and enables staff to focus on meaningful work. Her firsthand experience as a first-generation student informs her approach to solving institutional challenges at scale. The Shift to Cloud-Based SIS: Smaller institutions are moving faster to adopt cloud solutions for scalability, security, and resource efficiency. Thesis Elements focuses on delivering purpose-built, modern SIS solutions that can be implemented in about a year—a fraction of the time required by legacy systems. Frictionless Processes: Jennifer highlights the need for integrations, automation, and usability to reduce administrative burdens. For example, streamlining tasks like mass registrations or billing for student housing can significantly improve efficiency for understaffed offices. Lessons from Campus to EdTech: Transitioning from frontline roles in admissions and student success to EdTech taught Jennifer the value of understanding user journeys. She advocates for "purpose-driven design" and engaging directly with campus teams to build solutions that address real pain points. The Future of Higher Ed Tech: AI and partnerships with niche solutions present opportunities to enhance personalization and operational efficiency. However, Jennifer stresses the importance of balancing innovation with security and usability to avoid "shiny object" pitfalls. Leadership Philosophy: Jennifer’s leadership style centers on curiosity, empowerment, and aligning technology with institutional mission. She believes in getting out of her team’s way to let them solve problems creatively while staying focused on serving smaller colleges effectively. Meaningful Change Takes Time: For institutions driving transformation, Jennifer advises staying true to core goals and avoiding distractions. Incremental improvements—like reducing clicks in a workflow—can have an outsized impact on daily operations. Listen to the full episode for more insights on how EdTech is reshaping higher education administration! Find Jennifer Beyer here: LinkedIn                               https://www.linkedin.com/in/jenniferbeyer/ Thesis https://www.thesiscloud.com/elements And find EdTech Connect here: Web: https://edtechconnect.com/ Chapters (00:00:00) - How AI is changing the way we learn about students(00:00:44) - Jennifer Beyer on Higher Ed Tech Connect Podcast(00:02:36) - How Ed Tech is reshaping the student experience(00:03:45) - In the Elevator With First-Generation Students(00:05:18) - CIO Network: The End-User Experience of Software(00:07:22) - EdTech Connect: Making higher education processes friction(00:10:11) - Small Colleges and Mid-Size Universities(00:12:40) - Thesis Elements' Product Development Process(00:18:17) - Post-Admissions: The Need for Personalization(00:20:37) - Jeff Smith: The Process of Building a Product Team(00:23:45) - President of Dean's School: Combining Business and Education(00:26:19) - AI and its impact on higher ed administration(00:27:18) - The move to the cloud and higher ed tech(00:28:29) - What's Driving Meaningful Change in Higher Ed?(00:29:36) - How to Write a Great Website for Students(00:30:56) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Eric Kim, co-founder and Chief Creative Officer of Modo Labs, to explore how mobile technology has reshaped higher ed—and where it’s headed next. From Modo’s origins at MIT (inspired by Kabuki stagehands!) to its global impact today, Eric shares how universities can break down silos, leverage AI, and design experiences students actually love. Hear how early adopters like Sacramento State pioneered mobile registration and food insecurity alerts, why personalization is no longer optional, and how TikTok-era expectations are forcing a rethink of campus apps. Eric also reveals why higher ed’s collaborative spirit hooked him for life, the surprising industries borrowing from campus tech, and his bold vision for AI-powered “conversational” interfaces. Key Takeaways: The “Kurogo” Philosophy Modo’s original name and ethos come from Kabuki theater’s unseen stagehands—making the impossible seamless for users. Mobile’s Unfinished Revolution Early wins (like Sac State’s parking heat maps) solved real pain points, but many schools still duct-tape siloed systems instead of unifying experiences. Personalization is Non-Negotiable Students expect apps to adapt like TikTok: “They assume systems know everything—so they demand value in return.” AI’s Campus Potential Modo’s AI chatbot drove 235% app usage spikes at Arkansas Pulaski by answering questions in natural language. What Higher Ed Can Learn from Banks Major financial firms copied campus apps for employee experience—proof universities pioneered workplace tech. Hackathons = Hidden Insights Student-built Modo tools (food truck trackers, mental health aids) reveal unmet needs. Digital Governance Paradox Jeff’s confession: “Sometimes progress happens before policies catch up.” Advice for Leaders “Measure engagement with life, not clicks. Did your app help someone’s day?”   Listen Now for a masterclass in designing campus tech that students actually use!   Find Eric Kim here: LinkedIn                               https://www.linkedin.com/in/ejkim/ Modo Labs https://modolabs.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - What's the value of the App?(00:00:35) - Interview: Eric Kim(00:01:50) - Moto Labs: The Way of Mobile(00:03:34) - In the Elevator With Facebook's Andrew Yu(00:04:11) - Moto: Make Mobile Awesome for Everyone(00:07:29) - What Can Tech Companies Learn From Serving Other Industries?(00:08:56) - The Common Mistake in the Digital Experience(00:10:08) - Moto Learning: The Creative Uses of the Platform(00:13:30) - How to Build a Connected Future(00:15:27) - University Apps for Personalization(00:19:54) - What trends are you watching closely(00:21:35) - What's Keeps You Connected to Higher Ed?(00:25:07) - How to Design for Students, Faculty and Staff(00:26:49) - How Modo Labs is enabling multi-platform IT(00:28:32) - How to Upgrade Your Digital Campus Experience(00:29:54) - EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Katie Condon, Vice President of Enrollment Management at Eastern Michigan University, to unpack the urgent challenges and innovative strategies shaping higher ed’s future. With over a decade of experience spanning West Virginia University and EMU, Katie offers a candid look at how regional publics can compete amid shrinking demographics, financial aid upheavals, and rising student demands for ROI. From her viral 4,000-handwritten-note campaign (yes, even the rowing team pitched in) to rethinking transfer student pathways, Katie shares how she balances data-driven decisions with human-centric approaches. Discover why “many” and “a lot” are her least favorite words, how AI could revolutionize financial aid transparency, and why teaching freshman communication classes made her a better leader. Tune in for actionable insights on turning enrollment crises into opportunities—without losing your authenticity. Regional vs. Flagship Realities Smaller schools face higher stakes with fewer resources: “At a flagship, risks feel small. At a regional, every risk could be existential.” Data ≠ Panic Avoid reactive decisions: “One negative food review out of 2,000 doesn’t mean overhaul the menu.” Context matters more than raw numbers. Transparency Wins Students demand clarity: “They’re asking, ‘What will my degree cost the day I start?’” EMU’s career-focused messaging highlights short-term ROI (e.g., young alumni on Wall Street). AI’s Next Frontier: Financial Aid Personalized video walkthroughs of aid packages (via tools like Notebook LM) could bridge gaps for first-gen students—but data security is non-negotiable. The Power of “All Are Welcome” EMU’s campus-wide note-card campaign (even athletes wrote 700+ cards) boosted belonging by making recruitment everyone’s job. Transfer Students Need Segmentation Articulation agreements are outdated: “Today’s transfers might have dual enrollment, a failed semester elsewhere, or 100 scattered credits—they’re not a monolith.” Leadership Hack: Teach Freshmen Katie’s 7 years teaching intro comms revealed how recruitment impacts classroom success—and vice versa. “Emailing an A student praise works like a yield campaign.” Advice for New Leaders “Ask ‘why’ relentlessly early on. Later, questions seem suspicious.” Curiosity builds trust and uncovers institutional blind spots.   Listen Now to learn how to turn enrollment challenges into student-centered victories! ✨   Find Katie Condon here: LinkedIn                               https://www.linkedin.com/in/katie--condon/ Eastern Michigan University http://emu.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Meet Katie Condon(00:01:59) - Enrollment Management: Small Institutions vs. Bigger Schools(00:05:07) - Enrollment Management: Data-driven Decisions(00:08:11) - What's one initiative you're most proud of?(00:10:36) - Financial aid strategies evolve to meet shifting student demographics(00:14:29) - Demographic cliff affecting schools(00:18:06) - How to Personalize Student Enrollment with AI(00:20:51) - How to Save Time by Reading Large Research Reports(00:21:55) - Have Student Ambassadors Changed Your Leadership?(00:26:26) - What's one area in enrollment or student success that feels broken?(00:28:20) - Onboarding to a Vice President's Role

In this episode of EdTech Connect, host Jeff Dillon sits down with Eytan Wurman, founder of Common Time Pathways, to explore the untapped potential of music in college admissions. A former music teacher turned entrepreneur, Eytan reveals how his platform is bridging the gap between student musicians and $5 billion in overlooked scholarships—more than athletic scholarships combined. From debunking myths about music careers (“You don’t have to be Yo-Yo Ma to succeed”) to leveraging AI for music education (without replacing human artistry), Eytan shares how Common Time Pathways is creating athlete-style recruitment pipelines for musicians. Discover why colleges are prioritizing students who retain music as part of their identity, how harmonic resonance connects cultures, and why the future of education needs more creativity—not less—in an AI-dominated world. Music Scholarships Outpace Athletics Over $5B in performing arts scholarships are awarded annually—more than D1/D2 athletic scholarships—but people are aware of this due to lack of awareness and networking opportunities. 10,000 Hours Professional musicians aren’t born; they’re made through persistence. Like doctors or engineers, mastery comes from practice, not innate talent. Why Music is Higher Ed’s Secret Retention Tool Post-COVID, musicians returned to campus fastest because ensembles gave them identity and community—key to combating student burnout. AI Can’t Replace Human Artistry (Yet) Tools like Songscription.ai automate notation, but live music’s emotional power remains irreplaceable. “AI won’t make us cry like a human playing Beethoven.” The Networking Gap Athletes are recruited at age 5; musicians are told “figure it out.” Common Time Pathways connects students directly with professors and recruiters as early as 13. Cultural Shift Needed Counselors often lack tools to guide musical students. Changing the narrative from “music is nice” to “music is economically viable” is critical. Global Harmony Music transcends language and culture. Eytan’s work with international educators aims to redefine conservatory pipelines beyond Western classical traditions. Advice for Entrepreneurs “Talk to everyone—even your third-grade teacher.” Building a business hinges on relentless networking and seizing small connection opportunities.   Listen Now to learn how CommonTime Pathways is turning musicians into higher ed’s most valuable recruits!   Find Eytan Wurman here: LinkedIn                               https://www.linkedin.com/in/eytanwurman/ CommonTime Pathways https://www.ctpathways.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - EdTech Connect: The Need for Musicians(00:01:13) - Introducing Eitan Wurman(00:02:17) - Common Time Pathways: How to Get a Scholarship(00:09:12) - Music's Key to More Human Society(00:11:33) - What Is It About Music That Makes People So Empathetic?(00:14:17) - There's 10,000 Hours of Mastery(00:15:26) - Is it nearly impossible to have a career in Music?(00:20:03) - Are college and career counseling practices failing to identify our kids?(00:22:00) - Common Time Pathways: How to Get a Music Scholarship(00:25:40) - What Does Success Look Like for Musicians?(00:27:45) - How Is Music Tech Affecting the Community?(00:29:47) - How to Start a Business With a Passion(00:31:50) - Eitan on EdTech Connect

In this episode of EdTech Connect, host Jeff Dillon sits down with Chase Williams, CEO and co-founder of Pathify, to explore how modern digital engagement platforms are transforming the fragmented student experience. Born out of Chase’s own frustrations as a student at Monash University, Pathify has grown into a global solution serving nearly 250 institutions by consolidating communication, tasks, and resources into a single, intuitive hub. Chase shares how Pathify’s middleware integration layer bridges siloed systems (from SIS to LMS to financial aid), why reducing "digital treasure hunts" boosts student success (like Pacific University’s 85% drop in financial holds), and how AI agents could soon automate tasks—if higher ed can untangle its data. Fresh off a $25 million investment, he also reveals Pathify’s expansion plans, the challenges of scaling a fully remote global team, and his hard-won advice for edtech founders: Persistence is the ultimate competitive advantage. From "Link Farms" to Engagement Hubs Traditional portals are outdated "link farms" that force students to navigate siloed systems. Pathify flips this by centralizing workflows (e.g., bill payments, advising) and personalizing content based on roles, interests, and behaviors—mirroring consumer apps like Spotify or YouTube. Integration is the Secret Sauce Pathify’s middleware layer transforms fragmented data (e.g., PeopleSoft APIs, iCal feeds) into a unified front-end experience. Example: Pacific University consolidated 29 systems into 5, slashing financial holds by 85% with targeted nudges. AI’s Promise (and Pitfalls) in Higher Ed AI agents could automate tasks (e.g., course enrollment, advisor bookings), but hallucination risks compound with complex, siloed data. Pathify’s deep integration layer positions it to lead here—when the data is ready. Community Surprises Despite commoditized tools (WhatsApp, GroupMe), Pathify’s institution-run communities drive engagement (e.g., spiking attendance at volleyball games via event groups)—proving students crave official digital spaces. Global Growth, Remote Culture Pathify’s fully remote team nurtures culture through quarterly meetups, cross-team events (like devs at EDUCAUSE), and a "marathon mindset" for scaling. Lesson: Operate remotely, strategize in person. Vendor Evaluation: Skip the Slick Demo Chase’s advice to higher ed leaders: Backchannel references. LinkedIn connections reveal more than any demo. Founder Wisdom: Persistence Pays Success is a marathon. Pathify’s decade-long journey—now with $25M funding—proves steady, focused growth beats "rocket ship" hype.   Listen Now to learn how smarter tech consolidation can turn institutional "digital overload" into seamless student success!   Find Chase Williams here: LinkedIn                               https://www.linkedin.com/in/chasewilliamspath/ Pathify https://pathify.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - EdTech Connect: Chase Williams(00:02:00) - The University of Melbourne's Student Portal(00:06:46) - How Student Engagement Hub is Preventing Digital Overload(00:08:44) - How Colleges are transforming Student Engagement with Pathfi(00:10:38) - What's been the most surprising piece of feedback from students using Path(00:12:25) - How to Integrate With SIS, LMSS and VCSS(00:15:51) - Top Higher Ed Tech Executives Discuss New Tech(00:18:58) - How Do You Build a Remote Company Culture?(00:20:47) - What early lessons have you learned from building Pathify?(00:22:12) - WSJDLive: Vendor Partnerships for Higher Ed(00:23:02) - What's the biggest lesson from your journey with Pathify?

In this episode of EdTech Connect, host Jeff Dillon sits down with Dr. Cabrini Pak—professor, interdisciplinary scholar, and systems thinker—to explore how cutting-edge concepts like stigmergy (a cybernetic coordination mechanism) and AI can transform higher education. With degrees in biology, theology, business, and cultural studies, Dr. Pak bridges gaps between disciplines, offering fresh insights into everything from classroom innovation to institutional efficiency. Discover how she’s testing AI tools like GPT and Copilot with students, why tracking error rates is critical for ethical AI adoption, and how "agentic AI" could revolutionize advising and campus operations. She also shares lessons from her corporate career, including how higher ed can adopt a "living lab" mindset to accelerate innovation. Tune in for a thought-provoking discussion on breaking down silos, designing smarter workflows, and turning "constipated dinosaurs" into agile, AI-enabled institutions. Key Takeaways: Stigmergy: Borrowing from Nature to Solve Coordination Problems Inspired by social insects (e.g., ants, bees), stigmergy uses action-trace feedback loops to improve collaboration. Dr. Pak applies this to classroom projects and consulting engagements, helping students "swarm" around problems effectively. AI as a "Fancy Hammer" AI is a tool, not a replacement. Dr. Pak’s experiments (e.g., Zoom’s AI assistant, GPT for forensic accounting) reveal its limitations (e.g., misgendering speakers, flawed summaries) and teach students critical evaluation. Agentic AI is Already Here Virtual TAs, advising bots, and automated workflows (e.g., course planning) are emerging on campuses. But trust remains a hurdle—human oversight and "undo buttons" are essential for high-stakes tasks. Error Rates Matter Testing AI error rates exposes biases (e.g., facial recognition failures) and improves training data. Higher ed must prioritize transparency, especially in areas like advising or data management. Bots for the Boring Stuff Automating tedious tasks (e.g., fixing dead links, updating web content) frees staff for meaningful work. Think "Roomba for websites"—but with human checks. Private Sector Lessons: The "Living Lab" Mindset Universities should emulate corporate agility by turning campuses into testing grounds for innovation (e.g., MIT’s sustainability labs). Scarcity demands circular, not linear, knowledge economies. The Underrated AI Use Case: Tacit Knowledge Mining AI could unearth siloed insights buried in local drives and shared folders, connecting dots across departments to solve systemic problems. Magic Wand Fix: From "Constipated Dinosaurs" to Agile Service Providers Dr. Pak’s dream AI solution? A system that anticipates needs, streamlines bureaucracy, and empowers staff—transforming higher ed into a responsive, adaptive ecosystem.   Listen Now to rethink how AI, interdisciplinary thinking, and cybernetic principles can reshape higher ed!   Find Dr Cabrini Pak Ph.D here: LinkedIn                               https://www.linkedin.com/in/cabrinipak/ The Catholic University of America https://www.catholic.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - EdTech Connect: The Living Lab(00:00:45) - Meet Cabrini Pack, Professor of Business at The Catholic University(00:02:18) - Interdisciplinary perspectives in business, theology, and science(00:04:53) - Stigmergy in IT: Learning the Collective(00:06:59) - Top Executives on AI and the Learning Process(00:09:50) - The fight for AI in the classroom(00:12:47) - WSJD Live: Agentic AI for Higher Ed(00:14:08) - What's the Evolvement of Agentic AI?(00:16:51) - What's the Real Opportunity of Bots on Campus Websites?(00:19:40) - What are the Error Rates for AI-enabled Applications?(00:23:15) - Are Student Admissions Bots Good for Advice?(00:24:57) - What Could Higher Ed Learn From the Private Sector?(00:26:17) - What is the most underrated use case for AI in a university setting(00:27:27) - What would one AI- solution for every university?(00:29:31) - EdTech Connect

In this episode of Edtech Connect, host Jeff Dillon sits down with Ashley Budd, Director of Digital Marketing at Cornell University, to explore the evolving landscape of university marketing and alumni engagement. With over a decade of experience at Cornell, Ashley shares insights into how digital innovation has transformed alumni outreach, the surprising power of email in fundraising, and the delicate balance between personalization and relevance. From her new book Mailed It to Cornell’s bold advocacy campaigns, Ashley offers actionable strategies for higher ed professionals looking to modernize their approach. Tune in for a conversation packed with practical advice, surprising lessons, and a glimpse into the future of higher ed marketing. Key Takeaways: Digital Alumni Engagement is the Future Cornell’s early investment in digital teams (e.g., social media, email specialists) set a precedent for meeting alumni where they are—online. Alumni engagement now requires a hybrid approach, blending digital and in-person strategies to cater to millennials and Gen Z. Email is a Powerhouse Channel Email often outperforms other channels in fundraising and engagement when done strategically. Avoid hyper-personalization; focus on relevance and timing for broader segments. Direct Mail Isn’t Dead—It’s Evolving Physical mail can feel special in an era of digital noise, but data accuracy (e.g., correct salutations) is critical to avoid alienating recipients. Reserve premium mail (e.g., alumni magazines) for high-value audiences due to rising production costs. AI’s Role in Fundraising AI can help identify giving opportunities and simplify complex donor outreach, but human judgment is still essential for authentic connections. Advocacy Campaigns Require Agility Cornell’s rapid-response advocacy campaign (launched in under two weeks) demonstrates how universities can mobilize alumni during crises. Collaboration Over Perfection To push innovation forward in higher ed, present ideas with evidence, include skeptics in discussions, and let neutral parties drive consensus. Toolkits > Tech Stacks The biggest barrier to effective marketing isn’t creativity—it’s workflows and approval processes. Teams need playbooks to streamline execution.   Featured Resource: Ashley’s book Mailed It (emailbook.co) and her free custom GPT for writing effective emails. Listen Now to learn how to future-proof your institution’s marketing and engagement strategies!   Find Ashley Budd here: Website https://ashleybudd.com/ LinkedIn                               https://www.linkedin.com/in/ashleybudd/ Cornell University http://cornell.edu/   Find Mailed It here: https://emailbook.co/buy-the-book And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Ashley Budd on Higher Ed Marketing(00:01:30) - Senior Vice President for Advancement at Cornell University Discusses Alumni(00:04:47) - Do your colleagues feel like they're from the future?(00:05:39) - Mailed It: The Social Media Strategy Book(00:09:28) - Donor Experience in Direct Mail(00:14:16) - What advice would you give to university fundraising communications(00:19:54) - Personalization in U.S. email(00:22:52) - Tell the Story of Higher Ed(00:24:40) - An Alumni Advocacy Campaign(00:26:53) - If You Had a Magic Wand(00:28:22) - EdTech Connect

In this episode of Edtech Connect, host Jeff Dillon sits down with Sana Remekie, CEO of Conscia and a pioneer in composable digital experiences, to explore how universities can break free from legacy systems and embrace AI-driven agility. From her roots in enterprise search architecture to building Conscia’s "DXGraph" for unified data, Sana reveals why higher ed must adopt omni-channel strategies—or risk becoming invisible to AI-powered search tools like ChatGPT. Discover how digital experience orchestration bridges siloed CMS platforms, why personalization goes beyond "Hello, [Name]," and how agentic AI will redefine student interactions—both on and off your website The Multi-to-Multi Problem: Universities juggle legacy systems, composable tools, and countless touchpoints—orchestration layers unify them without costly migrations. AI’s Offsite Threat: If ChatGPT can’t crawl your structured content, prospective students may never find you. Beyond the Website: Conversational interfaces (like onsite chatbots) are now mandatory—users expect ChatGPT-style interactions everywhere. Personalization ≠ Just Names: Real-time intent detection (via LLMs) lets schools dynamically reshape content for admissions seekers, researchers, or donors. Start Small, Abstract Legacy: Use batch data feeds to build APIs over clunky systems—no "boil the ocean" required. Agentic AI is Non-Negotiable: Third-party AI (ChatGPT) and onsite chatbots will dominate how Gen Z engages with brands—including universities. Listen now to future-proof your institution’s digital strategy—before AI reshapes the enrollment landscape.   Find Sana Remekie here: LinkedIn                               https://www.linkedin.com/in/sana-remekie/ Conscia https://www.conscia.ai/     And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Interview(00:02:21) - Exploring the Founders' Journey at Concia(00:05:06) - What is Digital Experience Orchestration for Universities?(00:14:46) - CSM: Personalization and Contextualization(00:16:56) - What is the Digital Orchestration Platform in Higher Ed?(00:20:32) - Agentic AI and Conversational Interfaces(00:23:35) - CIO Network: Higher Ed's Digital Experience Transformation(00:26:40) - Top Higher Ed Executives: Future of Digital Experience(00:27:47) - EdTech Connect

In this episode of Edtech Connect, host Jeff Dillon chats with Corey Reed, Director of Web Management at TCU, about bridging the gap between marketing and IT in higher ed’s digital landscape. From his early days designing Flash websites (RIP) to leading TCU’s search optimization and accessibility efforts, Corey shares how his hospitality tech background translates to campus—and why AI-powered analytics are revolutionizing content strategy. Discover how TCU tackles "content sprawl," balances innovation with legacy systems, and prepares for a future where generative AI reshapes student search behavior. Key Takeaways From Flash to Future: Corey’s graphic design roots taught him to adapt—now he’s applying that flexibility to AI’s rapid evolution in higher ed. Marketing-Led Web Teams: Why embedding web leadership in marketing (not IT) accelerates decision-making and aligns with institutional goals. AI as an Analytics Powerhouse: Tools like AI-enhanced search analytics help small teams "do more with less" by spotting trends faster. Content Sprawl Solutions: Weekly crawlers + workshops keep TCU’s 10K+ pages fresh, accessible, and student-focused. The "Future You" Mindset: Building today’s tech stack to make future Corey’s job easier (thank you, past Corey!). Accessibility as a Process: WCAG 2.2 readiness and remediation groups ensure compliance isn’t a one-time project.     Listen now for deep insights into balancing tradition and transformation—where AI meets accessibility and every pixel has purpose.   Find Corey Reed here: LinkedIn                               https://www.linkedin.com/in/coreyreed/ Texas Christian University https://tcu.edu/ EdTech Connect Web: https://edtechconnect.com/   Chapters (00:00:00) - EdTech Connect: Fear and Uncertainty(00:01:24) - Corey Reed(00:02:22) - Web Development in the Elevator(00:06:27) - Turnaround at Sabre: From Hospitality to Higher Ed(00:10:25) - Have We Lost Our Lead Marketing Person?(00:11:29) - Have Your Role in Technology Been Eliminated?(00:15:27) - How AI is Affecting Site Traffic and Conversion(00:17:40) - Why is generative AI so important for higher ed search?(00:22:47) - The Hardest Skill to Hire for(00:28:03) - TCU's accessibility efforts(00:30:11) - EdTech Connect

In this episode of Edtech Connect, host Jeff Dillon sits down with Dr. Bao Johri, CIO at Fresno State and 2025 Top Women Leader in Technology, to explore how universities can harness AI as a force for equity and transformation. From launching Fresno State’s campus-wide AI initiative (with 60+ faculty collaborators) to mentoring the next generation of IT leaders, Bao shares how her research on Hmong American women informs her approach to inclusive tech leadership. Discover how Fresno State is navigating AI governance, empowering first-gen students with tools like Grammarly, and preparing for the fall 2025 CIO’s AI Conversation Webinar Series—a platform to normalize AI in teaching and operations. Key Takeaways AI as a Strategic Partner: Fresno State’s AI initiative, co-led by faculty, has shifted from curiosity to demand—with 250+ attendees at their AI Immersion Day. Governance with Guardrails: Faculty-driven committees established ethical guidelines for AI use, enabling responsible adoption (e.g., ChatGPT provisioning). Student Success Beyond Metrics: Technology must remove barriers—like providing laptops or writing tools—to help first-gen students feel they belong. Inclusive Leadership: Bao’s dissertation on Hmong women leaders shapes her mentorship, emphasizing cultural wealth and intergenerational support. Budgeting for Impact: Prioritize projects tied to core goals (compliance, student success) through collaborative, data-informed decision-making. The Human-AI Balance: “Tech supports your journey, but people help you through it”—Bao’s advice to students navigating AI and beyond.     Listen now for a lesson in leading AI initiatives with heart—where technology meets inclusion and transformation.   Find Dr Bao Johri here: LinkedIn                               https://www.linkedin.com/in/dr-bao-johri-396a0546/ Fresno State https://www.fresnostate.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Introduction: From Private Sector to Higher Ed(00:03:55) - Fresno State’s AI Initiative: Early Wins & Faculty-Led Committees(00:09:27) - AI in Daily Work: Using Tools and the Importance of Transparency(00:13:05) - CIO’s AI Webinar Series: Redefining Learning, Teaching, and Working(00:15:57) - Student Success Stories: Equity and Accessibility(00:21:01) - Budget Realities: Separating “Must-Haves” from “Nice-to-Haves”(00:22:43) - Advice to Students: “Ask Questions, People Will Help You Through”

In this episode of Edtech Connect, host Jeff Dillon sits down with Jill Whitaker, Director of Web Services at Southern Utah University, to explore the evolving landscape of higher ed website management. With 25 years of experience, Jill shares candid insights on balancing short-term fixes with long-term strategy (inspired by her half-marathon coaching!), wrangling 100+ content editors, and championing accessibility through empathy-driven tactics. Discover how SUU’s centralized approach keeps their site student-focused, why "Don’t Make Me Think" remains a timeless mantra, and what AI’s rise means for the future of university web teams. Key Takeaways The Marathon Mindset: Website governance mirrors distance running—balance immediate tasks with long-term vision to avoid burnout or shortsighted decisions. Student-Centric Design: SUU’s homepage prioritizes recruitment/retention, with internal content redirected to portals—a battle-tested strategy. Accessibility as Empathy: Tools like Siteimprove help, but real change comes from humanizing compliance (e.g., revealing colleagues who rely on screen readers). Federated Governance: A Google Group for 100+ CMS users replaces formal committees, fostering peer support and accountability. AI’s Double-Edged Sword: Excited for code debugging but wary of zero-click searches scraping outdated content. Future-Proof Teams: Web teams of 2027 will blend marketing savvy with technical literacy—no more "coders in the dark."   Listen now for a masterclass in keeping university websites human-centered—no matter how tech evolves. Find Jill Whitaker here: LinkedIn                               https://www.linkedin.com/in/jillow/ SSU https://suu.edu/   Recommended Reading: Don’t Make Me think – Steve Krug https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - EdTechConnect: How to Fix Pages with a High Bounce Rate(00:01:07) - Jill Whitaker(00:02:13) - Distance Running and Website Governance(00:07:46) - A Day in the Life of CSU's Content Design and Policy(00:08:53) - What's your Digital Governance on Campus?(00:11:00) - What Tactics Have Changed the Web?(00:14:01) - Site Improve: How to Manage a Site(00:15:24) - Cascade: The Cloud-based Content Management(00:17:07) - Bounce Rates and Search Terms in the Learning Industry(00:18:59) - How Universities are using AI in their search(00:22:39) - If Every Web Content Publisher Had A 1(00:23:55) - How to bring IT and Marketing together in the future(00:26:15) - Have we had any rogue sites on campus?(00:27:56) - Web Director on the Show(00:29:08) - EdTech Connect: Ending Explained

In this episode of Edtech Connect, host Jeff Dillon chats with Jennie Wong, Global Director of Education at Slalom, about how universities can harness AI and data to drive strategic value. Jennie shares her innovative "car metaphor" framework for AI implementation, reveals surprising GenAI use cases, and explains why federated data models are the future for higher ed. From overcoming institutional overwhelm to reimagining student engagement with e-commerce tactics, this conversation is packed with actionable insights for leaders navigating the AI revolution. Key Takeaways The "Car Metaphor" Framework: AI is the engine, but you also need steering (functional expertise), integration (systems), and fuel (data) to reach strategic goals. Start Small, Scale Fast: Focus on high-impact, low-complexity projects (e.g., A/B testing AI-enhanced fundraising emails) to demonstrate quick wins. Federated Data Strategy: Centralize only what’s necessary (e.g., cloud contracts) and empower departments with domain-specific data ownership. E-Commerce Lessons for Higher Ed: Apply tactics like "comeback campaigns" for stopout students and reduce application abandonment with behavioral design. ROI Nuances in Higher Ed: Measure year-one success via efficiency gains (e.g., administrative workflows) and year-three via mission outcomes (e.g., persistence rates). Agentic AI Future: Every campus role will blend human judgment with AI assistance—escalating complex/emotional tasks to people. Chapter Headings with Time Stamps (00:01) - Introduction: Meet Jennie Wong - From Organizational Communication to AI Strategy (04:40) - Slalom’s Triple-Digit Growth: Personas and Partner Alignment (06:30) - The "Car Metaphor": AI as an Engine, Not a Silver Bullet (09:13) - Biggest Struggles: Simplifying Choices with Strategic Value Maps (11:18) - Surprising GenAI Wins: Doubling Fundraising at UCLA (13:16) - Data Strategy: Federated Models and Conversational AI (15:38) - E-Commerce Tactics: Paradox of Choice and Comeback Campaigns (18:39) - Measuring ROI: Efficiency vs. Mission Impact (21:07) - Future of Campus Jobs: Humans + AI Collaboration (22:47) - Jennie’s Inspiration: Learning from Entertainment and VR (ASU’s Dreamscape)   Listen now to rethink AI strategy—and turn data into measurable impact.   Find Jennie Wong here: LinkedIn                               https://www.linkedin.com/in/jenniewong/ Slalom https://www.slalom.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - EdTech Connect: How to Build a Compelling Learning Experience(00:01:54) - Dr. Jenny Wong(00:03:19) - How Did I Get From Studying Organizations to Leading Universities(00:04:40) - The Education Practice's Triple-digit Sales Growth(00:06:30) - The Strategic Value of Data and AI in Higher Ed(00:11:18) - Immortal Ventures: The Alumni Engagement Case(00:13:21) - How Data and AI are impacting higher ed(00:18:39) - What metrics best prove the value of AI initiatives in higher ed?(00:21:07) - What campus job will change the most because of AI?(00:22:47) - What book, podcast or practice keeps you curious and inspired outside of(00:24:28) - EdTech Connect