PODCAST · business
The Simple Truth About Marketing
by Kelly Rice, Fractional CMO
Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business.If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you have reached the limit of task-based marketing. After 25 years as a small business fractional chief marketing officer, host Kelly Rice has seen this stall growth for countless companies. This podcast is a series of short conversations about how to stop being the default decision-maker and move toward a marketing system you can actually count on to generate leads.About Kelly RiceKelly Rice is a Fractional CMO and the founder of Treefrog Marketing. She works alongside established service-based businesses to provide the strategic leadership and marketing support needed to move from scattered activity to intentional g
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#1: Why Marketing Feels Harder as Your Business Grows (& What to Do About It)
As a service-based business grows, marketing usually gets harder to manage. There is more activity, more money being spent, and more people involved, but it can still be hard to see what is actually driving leads, revenue, or return on investment.In this episode, Kelly Rice talks through why this happens for small businesses doing $3M to $10M in annual revenue. Most have a website, ads, SEO, social media, and email in place, but those pieces were usually added one at a time instead of being built to work together.When marketing is built piece-by-piece, the activity can make sense on its own, but the full picture is harder to see. That is why so many marketing decisions still fall back on the business owner. Without a clear line between effort and outcome, marketing decisions start to feel more like guessing than planning.Send us Fan Mail
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Welcome to The Simple Truth About Marketing
Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business.If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you have reached the limit of task-based marketing. After 25 years as a small business fractional chief marketing officer, host Kelly Rice has seen this stall growth for countless companies. This podcast is a series of short conversations about how to stop being the default decision-maker and move toward a marketing system you can actually count on to generate leads.Send us Fan Mail
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ABOUT THIS SHOW
Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business.If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you have reached the limit of task-based marketing. After 25 years as a small business fractional chief marketing officer, host Kelly Rice has seen this stall growth for countless companies. This podcast is a series of short conversations about how to stop being the default decision-maker and move toward a marketing system you can actually count on to generate leads.About Kelly RiceKelly Rice is a Fractional CMO and the founder of Treefrog Marketing. She works alongside established service-based businesses to provide the strategic leadership and marketing support needed to move from scattered activity to intentional g
HOSTED BY
Kelly Rice, Fractional CMO
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Frequently Asked Questions
How many episodes does The Simple Truth About Marketing have?
The Simple Truth About Marketing currently has 2 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Simple Truth About Marketing about?
Marketing doesn’t usually fall apart all at once. It builds one decision at a time, until there is a lot happening but no clear way to understand what is actually driving business.If you have a website, SEO, ads, and even vendors in place but every marketing decision still comes back to you, you...
How often does The Simple Truth About Marketing release new episodes?
The Simple Truth About Marketing has 2 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Simple Truth About Marketing?
You can listen to The Simple Truth About Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Simple Truth About Marketing?
The Simple Truth About Marketing is created and hosted by Kelly Rice, Fractional CMO.
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