The Smart Connector

Customer experience is not just about customer service. It is a powerful business strategy that drives loyalty, profitability, and long-term brand trust.In this episode, customer experience expert Gemma Jones shares why organisations often struggle to deliver consistent customer journeys and how internal silos across departments can unintentionally create frustrating experiences for customers.Discover why customer experience must be led from the top, how businesses can align teams around the full customer journey, and why understanding what truly matters to customers can unlock significant commercial results.Join host Jane Bayler and guest Gemma Jones as they explore real examples of great and poor customer experiences, discuss why B2B organisations have historically lagged behind B2C, and explain how businesses can simplify processes while improving both customer and employee satisfaction.Whether you lead a large organisation or run a growing business, this episode will help you understand how consistent, well-designed customer experiences create stronger relationships, higher customer advocacy, and sustainable growth.Connect with Gemma:Website:https://www.stellarcx.co.uk/LinkedIn: https://www.linkedin.com/in/gemma-jones-5378a316?#CustomerExperience #BusinessGrowth #BrandStrategy #Leadership #Entrepreneurship

True transformation begins when you stop searching externally for answers and start understanding the patterns, beliefs, and emotions shaping your reality.In this powerful conversation, Dr Mimi Bland shares how our relationships, money struggles, health challenges, and even career setbacks often mirror our internal dialogue and identity. Rather than fixing problems “out there,” she explains why lasting change happens when you shift your state of being from within.Through deeply personal stories and practical examples, Mimi explores emotional mastery, identity shifts, money mindset, self worth, and how to break unconscious cycles that keep you stuck. From relationship patterns to financial blocks, she reveals how changing your internal narrative can completely transform your external world.Join host Jane Bayler and elite mindset strategist Dr Mimi Bland for an honest and eye opening discussion on reclaiming your power, rebuilding from rock bottom, and learning to choose love over fear in every area of life.If you are ready to stop repeating the same patterns and start creating a life aligned with who you truly are, this episode will challenge and inspire you to recalibrate from within.Get in touch with Dr. Mimi Bland:Website: www.mimibland.londonInstagram - @Mimibland.londonLinkedIn - Mimi Bland | LinkedIn#EmotionalMastery #MindsetShift #SelfLeadership #IdentityTransformation

Understanding how AI is transforming private equity is crucial for entrepreneurs who want to raise capital and scale successfully.In this episode, you will learn how investors now use AI to analyse opportunities, accelerate due diligence, and identify risk faster than ever before.Discover what makes a business genuinely investable today, why the strength of your team often outweighs the product itself, and how to position your company for stronger valuations and sustainable growth.Join host Jane Bayler and guest Fredrik Sandvall, board director and private equity advisor, as they share practical insights on leveraging AI, refining your funding strategy, and building a business that attracts serious investors.Whether you are preparing to raise finance or simply want to future-proof your company, this episode will equip you with the clarity and perspective needed to compete in an AI-driven investment landscape.Contact Fredrik:LinkedIn - https://ae.linkedin.com/in/sandvall#AIinBusiness #PrivateEquity #Fundraising #EntrepreneurLeadership #BusinessGrowth #SmartConnector

Resilience is a critical leadership skill for entrepreneurs navigating pressure, responsibility, and constant change.This episode explores how business owners can build resilience through self-belief, boundaries, and intentional leadership.You will discover why many high performers burn out when responsibility grows faster than support.Through powerful insights drawn from lived experience, this conversation reveals how resilience is built through action, tolerance for uncertainty, and long-term perspective.Jane is joined by Bianna Espinal, a healthcare leader with over 20 years of experience and founder of Plentiful Coaching.Bianna shares lessons from her journey through immigration, health challenges, senior leadership, and entrepreneurship.Together, they unpack how leaders can move from survival mode into clarity, confidence, and purposeful decision-making.You will learn how to lead through demanding seasons without losing energy, identity, or direction.This episode is designed to support entrepreneurs who are scaling, navigating change, or questioning their next chapter.Tune in to strengthen your resilience, lead with clarity, and build sustainable success under pressure.Contact Bianna:Website: www.Plentifulcoaching.comLinkedIn: https://www.linkedin.com/in/bianna-espinal-b15b37237/

Emotional intelligence and adaptability are core leadership skills for entrepreneurs who want to navigate pressure, make better decisions, and build stronger relationships in 2025 and beyond.This episode explores how understanding your emotional patterns can unlock clarity, improve communication, and elevate your performance as a business owner.You will discover why adaptability is a competitive advantage in a world where markets shift quickly and uncertainty is constant.Through powerful insights drawn from lived experience, Eleonora Grace Heart shares how mastering emotion and adaptability can transform your leadership from the inside out.Eleonora is a global speaker, emotional intelligence specialist and author of The Code of I Am, soon to be adapted into a major TV series.Join host Jane Bayler and special guest Eleonora Grace Heart as they unpack practical tools that help you stay grounded, focused, and effective no matter what challenges arise.You will learn how to shift emotional states, build resilience, and create deeper connection with the people you lead and serve.This episode is designed to help entrepreneurs strengthen their mindset, lead with heart, and build businesses that thrive even in turbulent times.Tune in to develop the inner skills that fuel outer success and step into a more powerful version of yourself as a leader.Contact Eleanora:Website: www.eleanoraheart.comInstagram: https://www.instagram.com/gracethroughjourneyFacebook: https://www.facebook.com/share/17gYqCA6Wq/Youtube: https://youtube.com/@grace-throughjourney577LinkedIn: https://www.linkedin.com/in/eleanora-grace-heart-77521530

As entrepreneurs, we often mistake motion for progress — filling every minute with meetings, targets, and to-do lists.But what if the real key to success lies in slowing down, creating space, and regaining control of your focus and energy?In this episode, we explore how “white space” thinking can transform the way you lead, work, and live.Discover why stillness is the foundation of high performance, and how intentional focus helps you make smarter decisions, strengthen resilience, and drive meaningful growth.You’ll also learn how to spot hidden opportunities, avoid burnout, and build a life that aligns with your values, not just your business goals.Jane is joined by serial entrepreneur and social impact leader James Cuss, CEO of Rocket Industries, whose learner finance platform has empowered over 80,000 people to upskill and unlock better futures.This conversation will shift your perspective on productivity, balance, and what it really means to thrive as a business owner.Tune in to the episode and learn how to slow down — so you can accelerate forward.James’ contact info: www.rocketindustries.co.uk www.rocketpod.uk www.saasrocket.co.uk Instagram: @rocketpodmediaLinkedIn: www.linkedin.com/in/learnerfinanceJane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com Want to connect with Jane in person?Book a clarity call here: https://idealclientsuccess.com/zoom30Visit Jane’s website and connect on socials here: https://www.janebayler.com Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Effective leadership is one of the most powerful drivers of small business success—but it’s not a one-size-fits-all solution.In this insightful episode, we explore the eight different types of small business leaders and how recognising your own leadership style can dramatically impact your team’s productivity, your decision-making, and your bottom line.For entrepreneurs and small business owners, understanding these leadership types is crucial. It allows you to lead with intention, adapt your approach to different challenges, and build a business that’s aligned with your strengths.Join host Jane Bayler and guest, Michelle Lestas—a business turnaround and leadership specialist—as they dive into this practical framework that’s helping thousands of small business leaders across the UK and Europe.Whether you’re launching your first venture or looking to take your existing business to the next level, this episode will give you the clarity and tools you need to lead more effectively and grow with purpose.Tune in now to discover how redefining your leadership approach can unlock new opportunities for performance and growth.Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com Want to connect with Jane in person?Book a clarity call here: https://idealclientsuccess.com/zoom30Visit Jane’s website and connect on socials here: https://www.janebayler.com Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In today’s fast-moving digital world, brands that fail to evolve risk falling behind. The smartest business owners and entrepreneurs know that success now hinges on more than just having a good product—it’s about how you show up, how you connect, and how you adapt. This episode of the Smart Connector podcast explores the powerful intersection of AI, creativity, and company culture, and why mastering all three is essential if you want to future-proof your brand.From AI-driven personalisation to the importance of human-centred marketing, you'll hear how digital innovation is reshaping everything from customer experience to internal team dynamics. It’s no longer enough to ‘do digital’; to win in this landscape, you must think differently, lead boldly, and stay grounded in values that resonate with both your audience and your team.This conversation will spark new ideas for how to lead with purpose, embrace emerging tech without losing your creative edge, and create a brand that’s built to last. This episode is a must-listen if you want to stay competitive, relevant, and impactful in a rapidly changing world.Join host Jane Bayler and guest Jarrod Lopiccolo, CEO and Co-founder of Noble Studios, whose agency has worked with global giants like Google and Adobe, as Jarrod shares how he’s helping businesses harness AI and culture to drive real growth—with lessons every entrepreneur can learn from.Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com Want to connect with Jane in person?Book a clarity call here: https://idealclientsuccess.com/zoom30Visit Jane’s website and connect on socials here: https://www.janebayler.com Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Success in business isn’t just about having a great idea—it’s about building a strong personal brand, making strategic decisions, and positioning yourself for long-term financial growth. In this compelling episode of The Smart Connector Podcast, host Jane Bayler welcomes Lord Russell Baker, a media entrepreneur, event host, and business strategist, to discuss the key principles behind creating lasting success in both business and life.Throughout his career, Lord Russell Baker has worked with elite athletes, media personalities, and high-level business leaders, gaining a unique perspective on what separates top performers from the rest. He shares his insights on how entrepreneurs can establish credibility, build valuable networks, and create opportunities by leveraging their personal brand and reputation.This episode also explores the importance of wealth-building strategies, financial resilience, and the mindset shifts required to navigate today’s fast-changing business world. From media and event management to philanthropy and business leadership, Lord Russell Baker’s journey offers invaluable lessons on sustaining success and creating a meaningful impact.Join host Jane Bayler and guest Lord Russell Baker as he shares his expert insights on branding, business growth, and wealth creation, providing entrepreneurs and business owners with the strategies they need to thrive in a competitive marketplace.Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com Want to connect with Jane in person?Book a clarity call here: https://idealclientsuccess.com/zoom30Visit Jane’s website and connect on socials here: https://www.janebayler.com Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this powerful episode of The Smart Connector Podcast, host Jane Bayler welcomes guest Julia Pizzichemi, who turns the tables to ask Jane about her deeply personal experience with cancer. Together, they discuss how Jane overcame adversity, rebuilt her life, and found new purpose after her diagnosis.A cancer diagnosis can change everything, but it doesn’t have to define your future. For many survivors, the journey back to health, confidence, and success is filled with challenges but also incredible opportunities for growth and transformation.Join us as we explore:✨ How health trauma can be the beginning of a new chapter, not the end.✨ The mindset shifts that helped Jane navigate her cancer journey.✨ The role of health, fitness, and resilience in recovery.✨ Lessons from overcoming personal and professional challenges.✨ How storytelling can inspire and empower others on similar paths.Contact Julia:Unleash Your Inner Athlete Podcast: https://www.youtube.com/watch?v=uPxWaS4vu-k&list=PLJo5aipbwwQjn_iTXP6jENGGKR72t9c-n LinkedIn Julia Pizzichemi: https://www.linkedin.com/in/julia-pizzichemi-5ba33146/Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com Want to connect with Jane in person?Book a clarity call here: https://idealclientsuccess.com/zoom30Visit Jane’s website and connect on socials here: https://www.janebayler.com Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Exploring how artificial intelligence can revolutionise research funding mechanisms is crucial for understanding the future of resource allocation and innovation. For entrepreneurs, this podcast episode with Sherry Shannon-Vanstone offers a unique opportunity to understand the intersection of AI and funding, gaining insights into innovative funding strategies and the latest technological advancements. Join host Jane Bayler and host Sherry Shannon-Vanstone and learn how to leverage AI to secure funding, optimize their projects, and drive meaningful change in their industries. Contact Sherry: Website: www.profoundimpact.com LinkedIn: https://www.linkedin.com/in/sherry-shannon-vanstone-10281b4/ Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

This week’s podcast episode is critical for entrepreneurs navigating the volatile landscape of today's business world. Understanding the systemic vulnerabilities and pitfalls that contribute to failures in governance and economics provides entrepreneurs with crucial insights for fortifying their ventures against similar risks. Join host Jane Bayler and guest Paul Shotton to gain invaluable lessons on resilience and adaptability, equipping entrepreneurs with the tools they need to navigate adversity and emerge stronger in the face of uncertainty. Contact Paul: https://www.linkedin.com/in/paul-shotton/ https://www.paulsinsights.com Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Understanding how to market to cold audiences effectively is crucial for any entrepreneur looking to expand their customer base and drive growth in 2024. This episode offers valuable insights and strategies on how to engage and convert potential customers who are not yet familiar with your brand. By learning these techniques, entrepreneurs can improve their marketing efforts, increase their reach, and ultimately boost their sales and revenue. Join host Jane Bayler and guest Niro Knox and equip yourself with practical knowledge to enhance your marketing campaigns and significantly impact your business. Contact Niro: https://www.blade-marketing.com https://www.linkedin.com/in/niroknox Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

The evolution of dance and electronic music from its humble vinyl origins to its current virtual landscape is a testament to the genre's enduring influence and innovation. This podcast episode offers a unique opportunity to delve into the rich history and pioneering paths that have shaped the modern soundscape. Whether you're a seasoned enthusiast or a newcomer to the scene, exploring the journey from vinyl records to virtual reality is an enlightening experience. Join host Jane Bayler and guest Tim Binns as they uncover the transformative power of technology, the enduring allure of analogue, and the creative visionaries who continue to push boundaries in dance and electronic music. Contact Tim: IG: @tim.binns IG: @newstatemusic W: newstatemusic.com Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In today's competitive business landscape, solopreneurs face the unique challenge of not only managing their operations but also effectively selling their services without the backing of a large sales team. Join us and delve into invaluable techniques designed specifically for solopreneurs, emphasising the cultivation of trust and authenticity in client relationships. By watching this podcast, participants will gain insights into crafting compelling sales strategies that prioritise genuine connections over aggressive selling tactics. Whether you're a seasoned solopreneur or just starting out, this event promises actionable guidance to enhance your sales approach, ultimately leading to sustainable business growth and long-term success. Contact Ian: https://www.iangenius.co.uk https://www.linkedin.com/in/ian-genius Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

The art of brand storytelling is crucial in today's digital landscape as it holds the key to captivating audiences, building brand loyalty, and driving conversions. In an era where consumers are inundated with content, mastering the art of storytelling can set a brand apart from the noise, forging deep connections with customers on an emotional level. This episode with host Jane Bayler and her guest Rachel Hernandez will delve into the latest innovations in content strategy, offering attendees invaluable insights into crafting compelling narratives that resonate with their target audience. Whether you're a marketer, entrepreneur, or content creator, attending this session promises to equip you with the tools and techniques needed to elevate your brand's storytelling game and achieve meaningful engagement in an increasingly competitive marketplace. Contact Rachel: https://www.linkedin.com/in/rachelahernandez Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In an era defined by digital noise and constant competition, mastering the art of positioning your business for heightened visibility in the marketplace is paramount. This episode offers a unique opportunity to glean insights from an internationally renowned expert in the fields of publicity, networking, and kindness. Viewers will discover strategic approaches to not only get noticed but to also secure valuable referrals, creating a substantial impact on their business profitability. In an engaging episode, host Jane Bayler is joined by guest Jill Lublin to explore the significance of effective positioning, learning how to cut through the clutter, elevate your brand presence, and carve out a distinctive space in your market. Whether you're an entrepreneur, business owner, or professional seeking tangible strategies for success, this episode promises actionable techniques and a roadmap to position your business prominently in today's competitive landscape. Don't miss this invaluable opportunity to transform your visibility and propel your business to new heights. Contact Jill: LinkedIn: http://linkedin.com/in/jilllublin Website: http://JillLublin.com Jill Lublin's Publicity Crash Course: http://PublicityCrashCourse.com Jill’s Publicity Action Guide: http://PublicityCrashCourse.com/freegift Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Learning how to raise private finance without ever having to solicit funds directly is a crucial skill for anyone involved in property or business ventures. This podcast episode offers a unique opportunity to delve into the strategies employed by an expert in the field, providing invaluable insights into financial independence. Join host Jane Bayler and guest Jay Conner and learn to navigate the intricate world of private funding, unlocking pathways to secure substantial resources without the discomfort of direct requests. Whether you're a seasoned investor or a newcomer to the property arena, this episode promises to equip you with the tools to revolutionise your approach to fundraising and ultimately transform your financial trajectory. Contact Jay: www.JayConner.com For US Listeners: “Where To Get The Money Now” Book will be priority mailed US Postal Service: www.JayConner.com/Book For outside the US: E-Book: “7 Reasons Why Private Money Will Skyrocket Your Real Estate Business: www.JayConner.com/MoneyGuide Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

The latest episode of the Smart Connector podcast examines the proven link between financial literacy and happiness. Financial literacy empowers individuals to make informed decisions about their money, leading to greater financial stability and security. This, in turn, can significantly impact overall well-being and happiness. Join us for valuable insights into the practical aspects of managing finances, enhancing one's ability to navigate economic challenges and make sound financial choices. By unravelling the connection between financial literacy and happiness, you will gain actionable knowledge that can positively influence their lives and contribute to a more fulfilling future. Jane is joined on this episode by Alpesh Patel, one of the world's most successful investors and entrepreneur mentors, pursuing a mission to teach people to make money to solve big world problems. Contact Alpesh: www.alpeshpatelpresents.com Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In an age where sustaining and growing family businesses across generations presents unique challenges, this episode will offer actionable insights and proven strategies for success. We'll explore the keys to a successful family business legacy, and how to build a family business that works. Are you a family business owner looking for a smooth generational transition? Or an aspiring entrepreneur seeking to understand the secrets of multi-generational wealth? Host Jane Bayler is joined by a distinguished advisor in family enterprise and business governance, Guillermo Salazar, to go beyond the surface and delve into the intricacies of family dynamics, succession planning, and effective communication. Tune in and discover the blueprint for building a resilient and enduring family business and legacy. Contact Guillermo: https://linktr.ee/guillermosalazar https://www.instagram.com/guillermosalazar https://www.facebook.com/guillermo.salazar.nava Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In a world where trust and thought leadership are paramount, having your own book can be a game-changer. Listen as we explore the incredible potential of publishing your own book as a marketing and thought leadership tool. Find out invaluable insights on why every business person should consider writing their own book. Discover how to break free from the commodity trap and establish yourself as a trusted authority in your field. Tune in and delve into the advantages of independent publishing and how it empowers individuals to control their narrative. Host Jane Bayler was joined by guest Michael Levin, a New York Times bestselling author and prolific ghostwriter with over 1,000 books to his credit. Contact Michael: https://www.michaellevinwrites.com/ Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Crafting a compelling and effective LinkedIn profile is not just an option; it's a necessity for entrepreneurs in 2024. It's about creating a compelling narrative of your skills, experiences, and aspirations, and leveraging the world's largest professional network to achieve your career goals. Whether you're seeking new opportunities, building a professional network, or simply enhancing your online presence, investing in your LinkedIn profile is an investment in your future. Tune in to host Jane Bayler and seasoned LinkedIn 1:1 coaching, Marc W. Halpert to learn how you can build an impressive LinkedIn profile. Contact Marc: https://www.linkedin.com/in/marchalpert/ Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Tune in to this episode to stay ahead in the rapidly evolving landscape of business using storytelling. In an era dominated by constant digital noise, the ability to disrupt an industry is a game-changer. This episode promises insights into innovative strategies and techniques that go beyond conventional norms, offering attendees a roadmap to carve their niche and stand out in saturated markets. Mastering the art of scroll-stopping stories is imperative for effective communication in a world where attention spans are shrinking. For professionals, entrepreneurs, and content creators alike, this podcast is a gateway to acquiring the skills needed to not only survive but thrive in an era defined by constant change and fierce competition. Join host Jane Bayler and guest Stephanie LaFlora to unlock the secrets to captivating narratives that resonate with audiences and drive meaningful engagement. Contact Stephanie: https://www.instagram.com/stephanielaflora https://www.instagram.com/crownhunt/ Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In a world where many see as a strong personal brand the ultimate key to success, we put its value to the test. Contrary to popular belief, a weak personal brand doesn’t necessarily generate business failure. However, your business model is what makes the difference. Join us as we dissect the myths and unveil the truths surrounding personal branding. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

The right public relations (PR) strategy can significantly elevate an entrepreneur's success by enhancing their visibility and credibility in the market. A well-crafted PR campaign can help communicate the unique value of their business, attract potential investors, and build a strong brand reputation. By effectively telling their story and engaging with the right audiences, entrepreneurs can establish themselves as thought leaders in their industry, which can open doors to new opportunities and collaborations. Ultimately, effective PR is about creating a positive perception that drives business growth and supports long-term success. Don't miss this opportunity to learn actionable tips and strategies to boost your visibility, reach and impact through the power of PR. Get ready to put your business on the map and make waves in your industry with this exciting episode between Jane and her guest Kerrin, Founder of Talent Finders, as they uncover how to propel your business to new heights through the power of PR. Contact Kerrin: https://www.kerrinblack.com https://www.linkedin.com/in/kerrinblack https://www.instagram.com/blackkerrin https://www.instagram.com/talentfinderslive https://www.youtube.com/@talentfinders7245 Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Do you dream of turning your passion and expertise into a fulfilling coaching career? Discover a simple yet powerful 3-step process to help you accelerate your coaching journey and achieve the success you deserve. Here you’ll learn: - How To Define Your Passion and Expertise: Identify your unique niche within the coaching realm, and why hyper-niching is key to attracting more ideal clients. - How To Align with Your Purpose: Discover the importance of aligning your coaching niche with your genuine passions and interests, to ensure sustainable success. - How To Research and Validate Your Offer: Dive into the process of researching your industry, evaluating competition, and validating your coaching approach to stand out in a crowded market.

Unlocking PR And Storytelling Success - With Mickie Kennedy In today's competitive business landscape, establishing visibility and credibility is paramount for entrepreneurs seeking success. Whether you're starting your entrepreneurial journey or looking to sharpen your PR prowess, this episode promises indispensable insights to elevate your business in today's dynamic media landscape. Jane sits down with guest Mickie Kennedy, a visionary publicist and CEO who founded eReleases 24 years ago. Mickie's mission has always been clear: to empower small businesses, authors, and startups by enhancing their visibility and credibility through tier-1 press release distribution. Whether you're an aspiring business owner or a seasoned professional, this episode is your chance to gain a competitive edge in the world of public relations. Contact Mickie: https://twitter.com/ereleases https://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/ https://www.linkedin.com/in/publicity/ Want to join Mickie’s FREE Masterclass to help you craft the perfect press release? Go to: eReleases.com/plan Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

The biggest risks most independent business owners face come from the choices they make every day. Join Jane as she explores the five common habits that may be hindering your success, and how to replace them with those that will generate profit and growth. Discover actionable solutions to help you build momentum and achieve your goals. By adopting these healthy and positive habits, you can transform yourself into a profit-driven machine, and set yourself up for success. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Understanding how to eliminate complexity and scale a marketing agency with ease is crucial for entrepreneurs in the digital landscape. This episode of The Smart Connector Podcast offers insights into streamlining operations, optimising resources, and maximising growth potential. By learning effective strategies to simplify processes and scale efficiently, entrepreneurs can save time, resources, and avoid common pitfalls in managing their marketing agencies. Listening to this episode can provide invaluable guidance for entrepreneurs aiming to build successful and sustainable ventures in the competitive marketing industry. For over a decade, Robert Patin has been empowering agency owners to bring their most audacious visions of success to fruition. Robert’s work is guided by a single foundational pillar. There’s power in simplicity. Contact Robert: https://www.creativeagencysuccess.com Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Getting people to buy your services is the goal of all marketing efforts. On social media platforms you’re there with all your rivals, competing for attention from clients that would be perfect for you (and THEM too!). The ever changing algorithms, rather than you, decide how your content will be promoted and who it will be shown to. A conversion process takes your prospects OFF social media and either gets them to book a call or buy something from you, in an environment that is controlled by you alone. Here we unravel the mystery behind the conversion process—what it is, why it's so important for your business, and how you can use it to achieve market-beating results. From attracting leads to nurturing prospects and closing sales, we'll guide you through each step of the conversion journey. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Maximising your SEO impact is crucial for entrepreneurs because it delves into the heart of digital visibility and customer reach. By understanding and implementing strategies to enhance site indexability, entrepreneurs can significantly improve their website's presence on search engines. This uptick in visitors not only elevates brand awareness but also provides more opportunities for conversion and sales, essential components for business growth and success. Join host Jane Bayler and guest, Julia Nesterets, to discover invaluable insights and actionable strategies as Julia shares her expertise in enhancing site indexability and driving SEO traffic. Whether you're a seasoned professional or just starting in the digital landscape, this episode promises to empower you with the tools to elevate your online presence and achieve remarkable results. Tune in to gain a competitive edge in the ever-evolving world of SEO and take the first step towards unlocking the full potential of your website. Contact Julia: https://www.linkedin.com/in/julia-nesterets-bab6a68/ https://twitter.com/JNesterets Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Join us for an inspiring and thought-provoking episode as host Jane Bayler engages in a conversation with guest Ian Hawkins, a passionate advocate for storytelling, change and innovation. Unlocking the power of storytelling is a crucial skill for entrepreneurs aiming to grow their business. It's not just about presenting facts and figures; it’s about crafting a compelling narrative that connects emotionally with your audience. Storytelling can turn a brand into a legacy by building trust, enhancing customer engagement, and differentiating your offering in a crowded market. In an era where consumers crave authenticity and personal connection, mastering storytelling can be a significant asset for any entrepreneur looking to make a lasting impact. Whether it's within organisations, communities, or personal relationships, Ian’s methods have proven to be a catalyst for transformation and evolution, so you won’t want to miss this episode. Contact Ian: www.linkedin.com/in/ianrhawkins www.mr-hawkins.com UK Amazon: tinyurl.com/isops US Amazon: tinyurl.com/isopsworld Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this episode Jane talks about her personal experience of domestic abuse. Why it is more common than people think, and how to get help if you find yourself in a situation where you’re either being abused, or are suffering from the after effects of an abusive relationship. Survivors of domestic abuse often hide away, because they feel marginalised, judged and ashamed. This means their situation is often misunderstood. All around us, every day, there are people going about their daily business who are walking on eggshells, waiting in fear for the next onslaught. In abusive relationships, it goes way beyond an unhealthy dynamic. There really are perpetrators and victims, and by the end of this video you’ll be a lot clearer about who and what these look like. Have you ever encountered domestic abuse, as an entrepreneur, and if so, did you manage to break free? Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Unlock the secrets of resilience that will empower your journey through life's ups and downs, as host Jane Bayler and executive leadership coach, Julian Roberts, unite to share transformative insights. Together, Jane and Julian peel back the layers of what it means to build and maintain resilience, emphasizing the importance of the company you keep, and how a supportive circle of influence can lift us to new heights. Julian is an executive leadership coach with a background in commercial and sales, and is passionate about people, resiliency, and business. Tune in for an episode rich with personal anecdotes and sage advice that will inspire you to harness your emotions, boost your self-worth, and become the resilient individual you're meant to be. Contact Julian Roberts: Website: https://www.julianrobertsconsulting.com LinkedIn: https://www.linkedin.com/in/julesroberts Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service-based business succeed, this is your go-to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Attention is the new gold! When you ‘ blend in with the crowd’ and say things that are boring or unoriginal, your audience is more likely to abandon you in favour of someone whose content is more interesting. This means you’ll be wasting your time and effort for poor returns. You’ll also be having to work a lot harder to generate desire, and any prospects you acquire will convert at a lower rate, because people are not really ‘feeling it’. So in this episode, we look at how you can transform your content from boring to ballsy, and achieve the recognition and success you deserve. Do you think you’re more boring than ballsy? If so, listen to this episode for some useful tips! Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In today's competitive business landscape, generating recurring revenues is crucial for B2B startups to ensure stability and growth. This podcast episode, "How B2B Startups Can Build Predictable Recurring Revenues", delves deep into practical strategies and insights to help ambitious entrepreneurs like you unlock the potential of steady income streams. Join host Jane Bayler and guest Zoltan Vardy, in this engaging discussion. Zoltan is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code. Free video guide to create a high-impact value proposition and start closing more deals today.: https://zoltanvardy.com/podcast Contact Zoltan: https://zoltanvardy.com/ https://thelaunchcode.net/ https://www.linkedin.com/in/zoltanvardy/ https://www.youtube.com/@zoltanvardysthelaunchcode6227/ Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In today's digital age, having a presence is simply not enough. To thrive, technology businesses need more than just a website and social media accounts. They need executable marketing strategies that can drive results. Join us in the latest Smart Connector podcast episode as we delve into the critical realm of creating actionable marketing strategies tailored specifically for technology businesses. Host Jane Bayler sits down with Nicky Dibben, a seasoned tech marketer with a wealth of experience in bridging the gap between technology and humanity. As a Fractional VP of Marketing, Nicky has collaborated with B2B organizations of all sizes, bringing her expertise in translating complex tech concepts into relatable, actionable strategies. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

The demand for expert services has exploded. If you have wisdom and experience you love to share you can take advantage of the business world’s #1 passion for consulting services. The fastest route to becoming successful as an independent consultant is to identify the specific elements of your prior experience and history that is of most value to your market, and that your market is least able to access through their internal resource. In this video, we also look at how to position yourself against your competition, and stand out for your difference to get chosen first. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.   Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/ When you’ve worked hard to develop a high value prospect, there is nothing more frustrating than getting on a call and LOSING the sale. Especially when you know your product or service helps your clients succeed! Experts who are skilled at closing sales make more money, with higher profit margins, and enjoy more satisfaction and fulfilment in their businesses.  The process of converting a high value prospect into a paying client takes time to develop, and this video will reveal some closely guarded secrets to help you close the sale – so that more of your dream clients say YES to you instead. When you know how to sell effectively, you will step into your power as an expert, and make the impact you always wanted.  This episode will get you on track for success. Want some hands on help to sell more, to more of the right people, who fall hard and fast for your valuable solution?  Watch this video and book a call today! https://idealclientsuccess.com/learn-more

In today's saturated business landscape, understanding how to influence, persuade, and socially innovate is often the difference between a thriving company and one that struggles. Entrepreneurs and business owners must recognise that success often hinges on their ability to connect with others, build relationships, and inspire action. This podcasts looks at the power of social learning to achieve sales success.  Helping you navigate challenges, seize opportunities, and create the lasting impact you want and need. Join us for a captivating episode of the Smart Connector podcast, where host Jane Bayler engages in a dynamic conversation on this topic with David Thomson. In this episode, David provides a unique perspective on wielding influence, harnessing the power of persuasion, and embracing the future of technology in sales innovation. Connect with our guest: https://www.suada.com Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this episode we look at whether it’s REALLY possible to get rick quick and easy as an entrepreneur, or whether the long game will bring you better results.  We also look at the reasons why the quick and easy, rags to riches story is often peddled by the so-called ‘gurus’, and why, by falling for their pitch, you will end up making THEM rich and you poorer (or richer in experience only)! We will reveal what happens when you follow the get rich quick mantra and what you could (or should be) doing instead to ensure lasting success comes your way. If you want some game changing shortcuts to get rich quicker and more easily as an entrepreneur, watch this episode today!  Want some hands on help to build your business faster? Watch this video and book a call today: https://idealclientsuccess.com/learn-more Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Understanding and applying systems thinking is a transformative skill that empowers leaders to navigate intricate challenges with a holistic perspective.  By listening to this episode, you will gain valuable insights into how systems thinking can revolutionize your approach to leadership.  Discover how it enables you to identify root causes, make more informed decisions, and create sustainable solutions that drive positive change.  Don't miss this opportunity to unlock the potential of systems thinking and elevate your leadership capabilities to new heights.  Join host Jane Bayler and guest Tre Cabrera, to embark on a journey towards more effective, impactful, and visionary leadership. With over 20 years of experience, Tre is a respected and motivated community development and social impact leader. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

When an elevator pitch is delivered like a telesales script, without passion or excitement, it will turn off prospects who are looking for a service like yours. In this episode we look at how to create an elevator pitch the right way, engaging the hearts as well as minds of your dream buyers, so they can’t wait do business with you! If your goal is to attract high value clients, this helps you be seen as a high status buyer, rather than a seller.  Here’s the difference: a buyer never, ever sells. A buyer decides who they work with, rejects under-qualified prospects, and gets chased by people who want to work with them.  A seller on the other hand has to spend a lot of energy trying to convince people to work with them. They often end up discounting their terms or prices or taking on clients they probably shouldn’t. Listen to this episode to perfect your elevator pitch, and get your dream buyers lining up to do business with you. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Host Jane Bayler and guest Andrew Batt discuss WHY the power of networks should be at the very top of YOUR business to do list right now. Networks provide valuable insights, keep you updated on market trends and can open doors to collaborative opportunities. Both Jane and Andrew have been in business for more than 30 years each - that’s north of 60 years combined. They share successes from networking which has led them both to building extremely powerful networks across multiple industries. They also share some common mistakes that can be made whilst building your network, things to avoid, and truly understand the power of YOUR network, especially when facing tough times in business. Tune in to find out how to build an engaging, supportive network, the common mistakes made and how you can sharpen your networking abilities.  Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

As an entrepreneur, procrastination is the enemy of progress. However, in today’s fast-paced world, we all struggle at times with choosing what to prioritize, how to allocate our time, and how to stop distractions from pulling our focus and attention. There is no one quick fix for ‘putting off for today what can be done tomorrow’. When we understand the true drivers of procrastination, though, we can stop them from hijacking our success. In this video we look at the 5 reasons people procrastinate and how you can end procrastination and get results today! Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In the latest Smart Connector podcast episode, host Jane Bayler interviews Lisa Smith, founder and CEO of Smithco, a sales consulting firm for female and BIPOC executives.  In this episode, Lisa shares her invaluable insights on how a dynamic sales mindset can be the catalyst for unlocking your untapped potential and exploding your revenue. During the conversation, Lisa emphasised the importance of truly seeing and hearing others, and how giving someone your genuine attention can be transformative.  We also discuss the blind spots that many business owners have and the significance of identifying patterns and trends in order to achieve success. If you're ready to take your sales game to the next level and tap into your full potential, this episode is a must-listen. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

If you’re a consultant or sector experts who sells your own services, it is frustrating and very painful when no-one wants to buy them. It’s tempting to blame the market.  Global economic forces, the wrong sales or marketing tactics, the suppliers you paid to help you. Often though, the answer is much simpler. You have a weak, poorly differentiated offer that puts you in an ‘also-ran’ category, alongside others who people think do what you do too.  In this informative video, we look at how to strengthen your offer, and how to get your dream clients to appreciate and value it, so that they choose you first. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Angela Johnson had over 25+ years of experience working with teams and leaders in project management and software businesses. She joins host Jane Bayler on the latest Smart Connector episode, to discuss Scrum, a popular and proven Agile framework used in software development and project management to deliver high-value outcomes efficiently. The goal of Scrum is to improve productivity, collaboration, and the ability to respond to changing requirements during the evolution of a business development process.  In the episode, Angela stresses the significance of leadership engagement in implementing Scrum, and the cultural shift required for success. Jane and Angela also touch on the difficulties posed by rigid hierarchical structures, as well as the roadblock of ego in Agile teams. Join us for this must-listen episode that will give you invaluable insights into how the Scrum approach can help your business pivot faster and solve complex problems. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Life and business is never easy if you’re ambitious and want to succeed.  Newton’s Law states that for every action (force) in nature there is an equal and opposite reaction.  The easy option can be harder than we think, and the harder option can be easier than we think. When we embrace difficulty and challenge as a natural consequence of success, we ‘choose our hard’ and stand by our choices.  When others choose what seems to be easy, you’ll recognise their ‘hard’ can be a life of compromise. When you choose your hard, on the other hand, you embrace the possibility of a truly limitless life. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this exciting episode about email and SMS marketing, host Jane Bayler engages with Kyle Stout, the Founder of Elevate & Scale. You’ll learn how direct-to-consumer brands can unlock hidden revenue and put your sales on autopilot, all while spending less on advertising. Whether you are an established e-commerce brand or just starting out in your expert business, the insights provided by Jane and Kyle will prove invaluable in enhancing your email marketing strategies. Don't miss this golden opportunity to elevate your game and propel your e-commerce or online brand to new heights! We invite you to unravel the power of email marketing to transform your business and drive extraordinary growth. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/