PODCAST · business
The Smashing Pixels Creative Digital Experience
by Trevor Cherewka
We start by creating an awesome looking website that will become your virtual headquarters on the web.Then we work with you to produce content and engineer inbound marking systems that attract more prospects, generate more leads and close more sales than a website build by anyone else!We don’t take chances with your money or design pretty brochure-ware websites. Everything we do follows a structured and proven methodology that delivers real measurable results built on rock solid and scalable cloud technologies.Our people understand and speak designer, geek and suit so if you want to make something happen online then give us a call, email, tweet, or whatever works for you!
Episodes
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Why Your Website Traffic Is Dropping And What You Can Do About It
If you’ve noticed a dip in your website traffic lately, you’re not alone. It’s not just market shifts or algorithm updates there’s a new player changing the game: artificial intelligence.
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The Entity SEO Revolution
Moving beyond keywords to dominate the modern search landscape. A visual report on the strategy that powers tomorrow’s content.
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Your 2025 Website Strategy: Update or Rebuild?
Your website is your most important employee. Is it still up for the job? Answer 5 quick questions to get a clear, instant recommendation.
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How Google’s New AI Search Update Impacts Your Business Website (and What You Can Do About It)
Google is once again changing the way people discover businesses online and this time, artificial intelligence is leading the charge.
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Your Complete SEO Checklist for 2025
Have you noticed a shift in your website’s traffic lately, or are you wondering why your most formidable competitors seem to be a step ahead in Google searches? If you feel like the rules of the game have changed, you’re right. Continue reading and find out helpfull tips to stay ahead of the game.
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Google Maps Just Got Better at Fighting Fake Reviews
Google has just rolled out important updates to Google Maps specifically aimed at cracking down on fake reviews. These new improvements help ensure that the reviews you’re reading are genuine, helpful, and accurate.
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Clear Signs You Need A Website Redesign In 2025
It’s easy to ignore if it’s still “working.” But in 2025, your site can’t just be a digital business card. It needs to attract leads, support your goals, and reflect who you are today not five years ago. If that’s not happening, then yes… it’s time for a website redesign or at least a strategic...
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How to Find Easy-to-Rank Keywords
Don’t be intimidated by SEO or AI. Even small, well-optimized efforts can yield significant results. Start with just a handful of strategic keywords, track your progress, and let AI help you refine your approach. Over time, you’ll systematically climb the search rankings—turning more clicks into...
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Step by Step Guide to Passage Indexing and Writing an Article
Discover how Passage Indexing boosts visibility by ranking key sections of your content. Follow these tips to create well-structured articles that rank.
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Google's Market Share Dips What It Means for Your Local Business
Today we’re talking about a shocking update from Danny Goodwin over at Search Engine Land. Google’s search market share has dipped below 90% for the first time since 2015! What does that mean for you as a local business owner? Well, customers may be exploring other search engines—even AI-powered...
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Your Competitors Are Eating Your Lunch: A Look at the SEO Landscape
Wake up and smell the competition, folks. While you’ve been on autopilot, your rivals have been getting serious about SEO. They’re not just nibbling at your market share—they’re devouring the whole buffet. Let me set the stage. It’s 2025, and SEO is a battlefield. The prize? Your customers’...
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The Google Game: How to Win Local SEO in 2025
Let’s lift the curtain on the biggest player in the digital world: Google. In 2025, Google is no longer just a search engine; it’s the gatekeeper of the internet. And if your business wants to thrive, you need to understand how to play by its rules.
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SEO 101: Cutting Through the Noise and Focusing on What Matters
Let's skip the jargon and get straight to the point. What exactly is SEO, and why should you, as a small business owner, care?
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Is Your Website Ready for 2025
As we’ve been talking to local businesses throughout 2024, we keep hearing the same thing: customers just aren’t spending like they used to. Whether it’s due to the economy, interest rates, or something else, people are holding onto their money. In a challenging year like this, staying top of…
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Stop Selling on Social Media and Start Demonstrating
In the fast-paced world of social media, everyone’s trying to grab attention. You see catchy headlines, bold claims, and promises that sound almost too good to be true. And while this approach might generate short-term interest, it often fails to build long-term trust. So, what if instead of...
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Shopify vs WordPress Choosing the Right Platform for Your E-commerce Business
Are you ready to launch your dream online store but feeling overwhelmed by the platform options? Look no further! "E-Commerce Launchpad" is here to guide you through the decision-making process, focusing on two leading contenders: Shopify and WordPress. In this episode, we break down the pros and...
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Can a Website Redesign Affect SEO?
If your existing website feels outdated or is underperforming, a redesign may be the solution. While it’s easy to focus solely on aesthetics and content during this process, you must not overlook the critical role of Search Engine Optimization (SEO). The right website redesign strategy is vital…
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The Importance of Mobile Optimization
In today’s digital world, where smartphones and tablets dominate, mobile optimization is no longer just an added benefit—it’s a critical component of a successful online presence. Ensuring that your website is mobile-friendly not only enhances user experience but also boosts your search engine...
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Harnessing the Power of Social Media Marketing Strategies for Success
Social media marketing has become an essential tool for small businesses and entrepreneurs. Whether you’re aiming to grow brand awareness or engage directly with your audience, a strategic approach to social media can offer a significant competitive advantage. This guide covers effective tactics...
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Getting Started with Web Development for Small Businesses
Building a website can be a daunting task for small business owners who are unfamiliar with web development. From choosing the right platform to ensuring the site is user-friendly and optimized for search engines, there are many factors to consider. A well-crafted website can be a powerful tool…
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The Evolution of Website Design Trends
Web design has come a long way since the 1990s, when the internet was still new. Websites back then were simple and text-heavy, often featuring basic layouts with little to no interactivity. These early sites were built using plain HTML, with hyperlinks as the primary means of navigation.
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The Essential Website Maintenance Checklist for 2024
Maintaining a high-performance website requires ongoing commitment and consistent attention. In 2024, the idea of “set it and forget it” is outdated. For many businesses, a website acts as the primary interface for potential customers, and neglecting this crucial asset can lead to decreased...
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Top Benefits of Custom Website Development for Business Growth and Success
A website is more than just a digital business card—it’s a key tool for growing your brand, generating leads, and engaging customers. However, not all websites are built the same. Off-the-shelf solutions may be convenient but often lack the flexibility and scalability to meet the unique needs of...
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Why Regular Website Updates are Crucial for Your Business Success
Your website is the digital face of your business, often making the first impression on potential customers. But as technology and customer expectations evolve, so must your website. Regular website updates are essential to ensure your site remains visually appealing, fully functional, and...
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Effective Branding Strategies to Reach Your Target Audience
Explore essential branding strategies to organize brand elements, craft compelling offers, and target the right audience segments effectively. Full Article is here - https://smashingpixels.ca/effective-branding-strategies/
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Don't be stupid because it pays real well to be smart | Special Guest: Peep Laja #meshcon
Peep is an entrepreneur and a conversion optimization junkie. He runs a unique conversion optimization marketing agency called Markitekt (where they make existing sites better and build new conversion optimized websites) + several niche internet businesses like T1Q and others. Peep also runs...
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Social Media Myths Busted by Jay Baer at #MeshCon
Trevor Cherewka ran into Jay Baer at Mesh Marketing (http://mesh13.meshconference.com) in Toronto. They chatted about Social Media and all the myths that are out there. They laughed, they cried and in the end Jay shared 3 Social Media Myths that need to be busted ASAP. Social Media Ubiquity - Do...
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3 Tools Your Startup Needs to Succeed | Special Guest: Mark Evans
ABOUT MARK EVANS I work with fast-growing and entrepreneurial companies ready to jump-start their marketing efforts. My strength is delivering “foundational” services that establish a company’s marketing efforts: from core messaging and brand positioning to marketing strategies and content...
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How to beat the Facebook censorship algorithm | Special Guest: Matteo Wyllyamz aka Mouselink
@Mouselink is the internet handle of the New-York-based author, teacher, public speaker and artist, Matteo Wyllyamz. Matteo is interested in new media, visual communication, “technorealism,” and future trends forecasting. He writes and speaks about the ways in which emerging technologies impact…
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3 Tips for Realtors | Special Guest: John Morgan
John Morgan, two-time speaker at Smashing Pixel's Tweetstock conference, joins Trevor Cherewka to share some insights on Small Business Branding. Known as the Chuck Norris of branding and the author of Brand Against The Machine, Amazon’s Top-Rated Marketing & Sales book. John is a globally...
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3 Bloggers You Need to Follow | Special Guest: Mark Evans
ABOUT MARK EVANS I work with fast-growing and entrepreneurial companies ready to jump-start their marketing efforts. My strength is delivering “foundational” services that establish a company’s marketing efforts: from core messaging and brand positioning to marketing strategies and content...
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8 Tips for Creating your Power Profile on Linkedin | Special Guest: Dave Delaney
Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. His book, New Business Networking, is available from Que...
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Tips on New Business Networking | Special Guest: Dave Delany
Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. His book, New Business Networking, is available from Que...
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Good Story Telling vs. High Tech Gear: The Ongoing Battle for Video Production Supremacy
Jody Matheson – Videographer and Producer, Smashing Pixels Jody is the Steven Spielberg of Smashing Pixels. Through creative story telling he develops visual experiences that help educate, promote and distribute your information to the world wide web. Never one to be caught standing still Jody…
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Facebook removes the requirement that promotions only be administered through apps. Accurate tagging still is required.
Robert Lavigne – Social Media and SEO Strategist, Smashing Pixels Robert is globally recognized as “the guy” to blame for the world wide bacon shortage. As a strategist he brings over 20 years of experience working with entrepreneurs in the digital space. During these years, he has consulted with...
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3 Tips Every Small Business Should Know to Improve Their Brand | Special Guest: John Morgan
John Morgan, two-time speaker at Smashing Pixel's Tweetstock conference, joins Trevor Cherewka to share some insights on Small Business Branding. Known as the Chuck Norris of branding and the author of Brand Against The Machine, Amazon’s Top-Rated Marketing & Sales book. John is a globally...
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100,000 Words in one Week | Congratulations to Rebecca Rienzo – Editor, Copywriter & Blogger
Rebecca Rienzo – Editor, Copywriter & Blogger for Smashing Pixels What do you get when combine lightening fast transcription with top notch research? You get our resident blogging ninja Rebecca that’s what. Rebecca is a published author, blogger, poet and artist. She is also a highly skilled...
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Announcing Smashing Pixels Open House Thursdays | SEO, Inbound Marketing, Social Media, Digital Content
Join us on Thursdays for an Open House Q&A with our extraordinary creative team of Super Friends. We are Smashing Pixels A Web Design, Creative Production and Inbound Marketing Agency. We build websites that produce results!
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ABOUT THIS SHOW
We start by creating an awesome looking website that will become your virtual headquarters on the web.Then we work with you to produce content and engineer inbound marking systems that attract more prospects, generate more leads and close more sales than a website build by anyone else!We don’t take chances with your money or design pretty brochure-ware websites. Everything we do follows a structured and proven methodology that delivers real measurable results built on rock solid and scalable cloud technologies.Our people understand and speak designer, geek and suit so if you want to make something happen online then give us a call, email, tweet, or whatever works for you!
HOSTED BY
Trevor Cherewka
CATEGORIES
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Frequently Asked Questions
How many episodes does The Smashing Pixels Creative Digital Experience have?
The Smashing Pixels Creative Digital Experience currently has 38 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Smashing Pixels Creative Digital Experience about?
We start by creating an awesome looking website that will become your virtual headquarters on the web.Then we work with you to produce content and engineer inbound marking systems that attract more prospects, generate more leads and close more sales than a website build by anyone else!We don’t take...
How often does The Smashing Pixels Creative Digital Experience release new episodes?
The Smashing Pixels Creative Digital Experience has 38 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Smashing Pixels Creative Digital Experience?
You can listen to The Smashing Pixels Creative Digital Experience on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Smashing Pixels Creative Digital Experience?
The Smashing Pixels Creative Digital Experience is created and hosted by Trevor Cherewka.
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