PODCAST · business
The Sniff Station
by Miss Eloquence
I started making candles because my daughter is asthmatic and store-bought, generic, scented candles seem to make it worse...plus we found out she’s allergic and highly sensitive to some oils. I just happen to be a biochemist who went to medical school and has an MBA. What’s a mom to do? This podcast is for people who want safer and natural products and the ongoing journey to build a better lifestyle.Oh and...Want to start your own business making candles? Want to avoid pitfalls? Been in business but need to grow? Been in business but want to get out? Listen to find out how.
Episodes
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Episode 35: Tips for Surviving a Big Trade Show
In this episode we share some lessons learned from attending a big trade show in a major city.
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Episode 34: Top 5 Things to Consider to Find the Right Canopy for Shows
In this episode, we will talk about finding the right tent or canopy for indoor or outdoor shows. We will discuss 5 basic things to consider when looking to invest in a canopy for use in craft shows or pop up events.
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Episode 33: How to Find Vendor Shows
In this episode, we define the different types of vendor shows and how and where to find them.
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Episode 32: Jarless Candles, Pros and Cons
In this episode we talk about the advantages and disadvantages of making and selling Jarless candles.
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Episode 31: How to Prepare for the Busy Season
In this episode, we offer several recommendations for managing the busy holiday season.
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Episode 30: Finding Inspiration for New Products
In this episode, we talk about how and where to find inspiration for new products.
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Episode 29: Top 5 Biggest Hurdles to Selling and How to Overcome Them
In this episode we talk about the biggest hurdles to selling online and in-person and how you can overcome them.
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Episode 28: Top 3 Signs of a Great Craft Show
In this episode we talk about how we know that a show we signed up for is a great one.
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Episode 27: The Spa is Crowded
In this episode we talk about finding different avenues to market candles to brick and mortar stores other than the spa and the spa gift shop.
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Episode 26: The Most Important Question to Ask Yourself as a Small Business Owner
In this episode, we talk about a very important question for small business owners, what makes your business or product different?
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Episode 25: Beware of the Freebies
In this episode we talk about things to keep in mind when giving away free product samples to attract new customers.
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Episode 24: The Secret to Centered Wicks
In this episode, we talk about tips and tricks for centered wicks all the time.
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Episode 23: Finding the Perfect Container
In today’s episode, we talk about the KE factors in our quest to find the perfect containers for our candles.
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Episode 22: Why You Should Invest in a Lightbox
In this episode, we talk about product photography using a Lightbox.
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Episode 21: Top 5 Candle Making Myths Debunked
In this episode we tackle some of the candle making myths.
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Episode 20: Stirring the Pot
In this episode, we talk about the different types of stirrers and which one we recommend using.
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Episode 19: Color My World
In this episode we talk about the pros and cons of adding color to candles.
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Episode 18: The 2020 List of Books Small Business Need to Read
In this episode we will answer a question posed to us by one of our subscribers. What books do we recommend for small businesses?
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Episode 17: Top 5 Lessons Learned from Facebook Ads
In this episode we talk about some of the lessons we’ve learned to help you succeed in advertising on Facebook.
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Episode 16: Price Elasticity and Bundling
In this episode we talk about pricing our products and how bundling may help you sell more.
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Episode 15: Virtual Selling in Multiple Platforms
In this episode we talk about how the retail world is shifting from a face to face model to virtual selling in multiple platforms and having a strategy for each.
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Episode 14: Tips for Safely Attending Craft Shows this Fall/Winter COVID season
In this episode, talk about tips on safely attending shows / fairs this Fall/ Winter while staying safe and healthy amid COVID concerns.
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Episode 13: What’s a Throw?
In this episode we talk about throws, a term used by chandlers in candle making.
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Episode 12: The Unboxing Experience
In this episode we talk about what The Unboxing Experience is and why it is important for your business.
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Episode 11: Not All Suppliers are Created Equal
In this episode we talk about what to look for in suppliers for your business.
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Episode 10: Emotional Intelligence for Small Business Entrepreneurs
In this episode we talk about why Emotional Intelligence is critical not only to big businesses but also to small businesses.
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Episode 9: Marketing for Small Businesses
In this episode, we talk about marketing and how to market products or services if you’re on a tight budget.
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Episode 8: The Nose, The Olfactory Nerve, and The Power of Scent
In this episode we talk about the sense of smell by talking about the nose, the olfactory nerve, and the power of scent.
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Episode 7: The Seven Unspoken Rules of Working with Pop-Up Vendors
In this episode, we will talk about how to succeed as a pop-up vendor by following 7 unspoken rules.
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Episode 6: How to Start Selling Online
With the increase in work from home routines due to COVID-19, it is more important than ever to ensure your business is online so customers can find you and your products. In this episode, we talk about setting up a business online.
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Episode 5: The Top 5 Things You Absolutely Need to Succeed in Pop Ups
In this episode, we talk about what a pop up is, how to find them, and what you will need to succeed.
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Episode 4: Six Things to Make Labels Stick
In this episode we talk about the 6 basic things to help you create your product labels.
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Episode 3: It’s About the Wax, Because Life Happens
In this episode we talk about what to look for in a wax for making candles or when buying one for ourselves or as a gift.
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Episode 2: The 5 Biggest Mistakes Candle Makers Should Avoid
In this episode we talk about some of the biggest mistakes we see time and time again that other business owners make and you should avoid.
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Episode 1: It’s About Planning: What to do during Off Peak Season
In this episode we talk about how we use the first three months of the year to plan for the busy months ahead.
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ABOUT THIS SHOW
I started making candles because my daughter is asthmatic and store-bought, generic, scented candles seem to make it worse...plus we found out she’s allergic and highly sensitive to some oils. I just happen to be a biochemist who went to medical school and has an MBA. What’s a mom to do? This podcast is for people who want safer and natural products and the ongoing journey to build a better lifestyle.Oh and...Want to start your own business making candles? Want to avoid pitfalls? Been in business but need to grow? Been in business but want to get out? Listen to find out how.
HOSTED BY
Miss Eloquence
CATEGORIES
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