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PODCAST · business

The Social Strategist

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

  1. 300

    Instagram Just Changed Everything: Series Content, Adam Mosseri's Algorithm Update & What Creators Need to Do Next

    Instagram Just Changed Everything: Series Content, Adam Mosseri's Algorithm Update & What Creators Need to Do Next Instagram is testing a brand-new feature that could completely change how we create content: Netflix-style series for Reels. In this episode of The Social Strategist Podcast, Michelle Gifford breaks down what Instagram's latest experiment means for creators, coaches, and business owners trying to grow on social media. Plus, we're unpacking Adam Mosseri's recent post about algorithms, recommendations, and why users are feeling disconnected from the platforms they spend the most time on. You'll learn: What Instagram's new series feature is and why it matters Why TikTok and Instagram are both investing heavily in episodic storytelling How Adam Mosseri says the algorithm actually works Why followers matter less than engagement in today's Instagram landscape How to create binge-worthy "TV show" style content that keeps people coming back The difference between content pillars and content series Practical ways to build stronger audience connection through storytelling How to use "lenses" so you can share more of your life without confusing your audience Join Club 10 now: https://iammichellegifford.com/club10   If you're a creator, entrepreneur, coach, or small business owner trying to grow on Instagram in 2026, this episode will help you stay ahead of the latest Instagram updates and build a content strategy designed for where social media is heading. Keywords: Instagram strategy, Instagram algorithm, Adam Mosseri, Instagram updates, Instagram growth tips, Reels strategy, content marketing, creator economy, social media marketing, Instagram series feature, storytelling content, episodic content, grow on Instagram, Instagram tips for business owners, content strategy for creators.

  2. 299

    0-300k Instagram Growth Case Study: Jessie Jean Home the queen of yapping

    The Creator Who Grew 300K Followers by Saying She's "Not the Expert" | Instagram Growth Strategy What if the fastest way to grow on Instagram right now isn't looking more polished… but more human? In this episode, Michelle Gifford breaks down the explosive rise of Jessie Jane Hom, a creator who gained over 300,000 followers in just a few months by doing the opposite of what most creators are taught to do. No guru energy. No overly polished content. No pretending to have it all figured out. Instead, Jessie built a personal brand around "yapping videos," emotional connection, strong hooks, audience research, and showing up in the middle of the journey instead of waiting until she had all the answers. Michelle unpacks the 7 Instagram growth strategies Jessie is using right now, including: The "I'm not the expert" hook How to use audience polls for viral content ideas The power of hot takes in Instagram Reels Emotional content that gets shared How captions increase Instagram watch time Why creators should teach from the middle of the climb How to create Instagram content series that keep followers coming back If you're trying to grow on Instagram in 2026, build a personal brand, create better Reels, or figure out what's actually working with the Instagram algorithm right now, this episode will give you practical strategies you can start using immediately. This episode is especially for creators, business owners, influencers, and personal brands who want to grow faster on Instagram without sounding like everyone else online. https://substack.com/@michellegifford

  3. 298

    More Women in Ai: How to get started with Ai

    AI is here. It's coming faster than you want it to. And if you're feeling behind, overwhelmed, or like you'd rather just sit this one out — this episode is for you. After a few months off the podcast, I'm back with a long-form conversation about AI, what our place is in it, and why women especially can't afford to stay on the sidelines. In this episode: The dinner-party whisper conversation that's happening in every neighborhood right now Why women have been in this exact spot before — and what happens when we wait The Reese Witherspoon post (and stat) that stopped me in my tracks The reframe that changed everything for me: this isn't happening to me, it's happening for me How I'm using ChatGPT, Claude, and Cowork in my business right now What I learned when I uploaded six years of audience questions into Claude Why you don't need to be an expert — you just need to start Mentioned in this episode: Michelle AI (my custom GPT trained on my frameworks): https://iammichellegifford.com/michelleai My YouTube tutorial walking through ChatGPT, Claude, and Cowork: https://www.youtube.com/watch?v=izWGsMgIf3o&t=1s Join the conversation on Substack: https://michellegifford.substack.com/ Let's keep talking. Head to Substack and tell me where you land on AI — I'm reading every comment.

  4. 297

    The Future of Instagram Straight from Mosseri's Mouth

    Do you feel like you finally find your rhythm on Instagram, only for the app to go and change the song? It is so easy to feel like you're constantly playing catch-up, but friend, I have some news: The roadmap for the future is already here. Today, we are diving deep into a game-changing update from the head of Instagram himself, Adam Mosseri. We aren't talking about "predictions"—we're talking about the literal shift happening in 2026. Instagram isn't trying to ruin your business; it's trying to survive. And if you want your business to survive (and thrive!) alongside it, you need to move from being a "content creator" to a thought leader. Your Mosseri-Inspired Action Plan: Define Your Authenticity Rules: Instagram doesn't deserve 100% of you. Write down 3-5 things you will share and a firm list of what is off-limits. Your authenticity is an intentional identity, not an emotional expose. Create the "Un-fakeable": As AI gets better at mimicking "messy" aesthetics, the bar is shifting. Stop asking "Can I create this?" and start asking "Can I create something that only I can create?" Move to Thought Leadership: People don't want just another "quick tip"—they want your perspective, your tested results, and your unique "why." Focus on the DMs and Community: The feed is for entertainment, but the connection is happening in the DMs. Build a community that stands for something, not just an audience that watches something. Stop being a victim of the algorithm and start owning the power of your own voice! We need more moms with influence, and that starts with you taking the first step today. If you're worried about these changes in Instagram and want some extra help, come join my coaching group, Grow The Gram, where I will teach you my proven system for getting followers and making money on Instagram! It's open to join through January 27th, so don't wait! Join Club 10 and get daily prompts, trending audio, and the community you need to grow your next 10K followers. If this episode helped you find some clarity today, it would mean the world to me if you'd leave a rating and review on your favorite podcast app! It helps other women entrepreneurs find this community and grow their dreams, too.

  5. 296

    From Goals to Execution: How High-Performing Moms Actually Grow Businesses

    Ever feel like you're setting big, beautiful goals for your business, but by the time the month ends, they just... fizzle out? Today, we're getting under the hood of your business to talk about why those goals might be stalling. We're diving into the three types of business goals every creator needs: Growth, Systems, and Projects. Setting a goal is only half the battle; the magic happens in the systems that hold those goals up. I'm sharing exactly how to build those foundations so your goals don't just stay on paper, but actually come to life. Plus, I'll show you how I track my progress so you can stop guessing and start growing with confidence. Ready to take action? Join Club 10: Stop doing Instagram alone! Get daily prompts, trending audio, and the community you need to grow your next 10K followers. Download My Scorecard: Grab the exact tool I use to track my business metrics and stay on the path to growth. Leave a Review: If this episode helped you find some clarity today, it would mean the world to me if you'd leave a rating and review on your favorite podcast app! It helps other women entrepreneurs find this community and grow their dreams, too.

  6. 295

    My Secret to Ending the Year with Confidence: The Reverse Bucket List

    Let's flip the script on traditional bucket lists and create something far more empowering: your Reverse Bucket List—a celebration of everything you've already lived, built, survived, and crushed (yes, even the tiny wins you usually gloss over). We'll walk through five soul-fueling categories to help you finally give yourself the credit you deserve. Get ready to honor your growth, validate your resilience, and spotlight the risks, boundaries, and breakthroughs that shaped you this year. And when your list is complete, you'll finish with one powerful reflection: "Looking at this list, what does this prove I'm capable of doing next?" Tune in, celebrate yourself, and let's make confidence contagious. Want my ChatGPT Reverse Bucket List prompt? It's just below--make sure to copy it and leave me a review on your podcast app so others can find the prompt, too!  Want faster edits and better Reels? Grab my quick Instagram Edits App course—now 50% off! Come join Club 10 and grow your next 10K followers with daily Instagram prompts, trending audio, and a supportive community — so you can spend less time guessing and more time growing. Learn my proven Instagram system that's helped businesses grow faster, get seen by more people, and make more money. Let's hang out on Instagram!    The prompt: Create a personalized Reverse Bucket List for me. Follow these instructions exactly: A reverse bucket list is NOT future goals. Only list things I've already done, lived through, survived, or accomplished. Include both the big things and the small, "I never give myself credit for this" things. Include moments of growth, hard seasons I made it through, risks I took, habits I built, boundaries I set, and things I'm proud of but rarely say out loud. Do NOT let me downplay anything. If it mattered, include it. Organize my reverse bucket list into these categories: Identity & Personal Growth Work, Creativity & Achievement Relationships & Family Hard Things I Survived Fun, Adventure & Unexpected Wins After listing them, write one reflection sentence answering:  "Looking at this list, what does this prove I'm capable of doing next?" Before you create my reverse bucket list, ask me 5 clarifying questions about my year so you can make it accurate and meaningful.

  7. 294

    AI is Changing SEO: Here's Your Step-By-Step Strategy

    SEO is changing faster than ever, and AI tools like ChatGPT, Gemini, and Claude are reshaping how people search, shop, and discover businesses online. In this episode, I break down what you need to do in 2026 to stay visible in an AI-driven world. You'll learn why traditional Google-first search is disappearing, how AI is becoming the new product discovery engine, and the essential steps every business—e-commerce, coaches, creators, and service providers—must take to show up in AI search results. I also give you the key content structures, frameworks, and long-form strategies that help AI recognize you as the expert in your niche, plus the hidden downsides you need to be aware of! You'll walk away with a powerful prompt to build your own 30–90 day AI SEO plan. Take a breath—you've got this. Want my secret prompt? It's just below--make sure to copy it and leave me a review on your podcast app so others can find the prompt!  Want faster edits and better Reels? Grab my quick Instagram Edits App course—now 50% off! Come join Club 10 and grow your next 10K followers with daily Instagram prompts, trending audio, and a supportive community — so you can spend less time guessing and more time growing. Learn my proven Instagram system that's helped businesses grow faster, get seen by more people, and make more money. Let's hang out on Instagram!  The AI SEO Implementation Prompt 1.  Identify the questions people would ask AI that should lead to my products and services. 2.  Rewrite my product pages, service pages, and website sections using AI AI-friendly structure. (Give examples from your website) 3.  Create a list of long-form content topics that will help AI understand my niche expertise and frameworks. 4.  Tell me where I need to publish: Is it blogs, YouTube, podcasts, or resource pages? So that AI can actually find and index my expertise. 5.  Build a list of ChatGPT prompts I should embed on my site to help AI match my offerings to user intent. 6. Create a structure for "best of" resource pages related to my niche that help AI recommend me more often.  7. Audit what's missing from my discoverability strategy and tell me what to fix first.   8. Ask me follow-up questions until you fully understand my business, audience, niche, and offers.  9. Create a 30-day (or 60 or 90-day) AI SEO implementation plan.   Ready to get started with some of those other steps I listed? Click here to register your domain with Google and click here to register with Bing. And as always, please leave a rating and review! It means the world.

  8. 293

    The ChatGPT Prompt That Will Change Your 2026

    I don't use ChatGPT to "look things up." I use it like a business coach. (Yes, I talk to it in the car. Yes, its name is Chad. 😂) "Hey Chad, poke holes in my assumptions, ask better questions, and map out my identity, content, offers, and revenue." Game. changer. ✨ With 2025 wrapping up, it's officially planning season—and this year I used ONE ChatGPT prompt that completely shifted how I'm looking at 2026. It helped me: ✔️ clarify what I want to be known for ✔️ simplify my platform strategy ✔️ tighten my offer suite ✔️ map out realistic revenue ✔️ build a 2026 plan that actually fits my life 2026, we're coming for you! Keep scrolling to grab the 10-part prompt that helped me map my content, niche, offers, and revenue with clarity. Want faster edits and better Reels? Grab my quick Instagram Edits App course—now 50% off! Come join Club 10 and grow your next 10K followers with daily Instagram prompts, trending audio, and a supportive community — so you can spend less time guessing and more time growing. Learn my proven Instagram system that's helped businesses grow faster, get seen by more people, and make more money. Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.   Copy + paste the entire prompt below into ChatGPT, hit enter, and answer its first question to start your strategy session: CHATGPT PROMPT: I want you to act as my strategic business coach and help me create clarity in my content, niche, and long-term business vision. Please do the following: Ask me deep follow-up questions instead of just agreeing with me. Poke holes in my assumptions and challenge my thinking. Help me identify the ONE thing I should be known for in the next 12–24 months. Help me separate my platform strategy (Instagram, YouTube, podcast, blog, etc.) and clarify what belongs where. Help me design a long-term identity arc—what I'm known for now vs. what I want to be known for in 2–3 years. Help me build a clear 6–12 month plan for my content, offers, and positioning. Help me create a revenue roadmap that matches my goals. Make sure your questions and your advice align with my actual goals—not what you think they should be. Throughout the process, continually ask: • "Why this?" • "Is this aligned with your real goals?" • "What would feel light, joyful, and sustainable?"Help me create a final strategic plan broken into: • Identity & positioning • Platform roles • Content cadence • Offer suite • Revenue plan • Next 6 months • Year 2 vision Start by asking me: "What do you want to be known for 12 months from now, and what do you want to be known for 3 years from now?" Then continue coaching me through the rest of the process, one question at a time. Want to save more time creating content? Get my Chat GPT Prompts!

  9. 292

    2026 Instagram Predictions

    Get ready, friend—2026 is right around the corner, and big shifts are coming to Instagram, social strategy, and the way businesses grow online. In this episode, I pull out her crystal ball and share my top predictions for the year ahead: from the rise of storytelling content and search-driven discovery to live selling, community-building, in-person events, and the continued surge of carousels and long-form content. I also break down what you should be doing now—tightening your systems, getting serious about content strategy, leaning into Stories, using AI the right way, and finally letting go of "the way Instagram used to be." If you're ready to stop complaining, start creating, and build a business that thrives in 2026, this episode is your pep talk, your plan, and your pat on the buns. Let's get to work. Come join Club 10 and grow your next 10K followers with daily Instagram prompts, trending audio, and a supportive community — so you can spend less time guessing and more time growing. Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  10. 291

    How to Build Real Confidence: Stop Waiting for the "Magic Switch Flip"

    Ever wonder how truly confident people got that way? Is it a gift? A switch they flipped? Or something they just are? In this eye-opening episode, we're challenging the common—and often misleading—definition of confidence. I share my personal journey and reveal a powerful truth: building self-assurance is a process of becoming, not an event. What You'll Discover: Why instant results are a myth and long-term, disciplined commitment is the real magic bullet. The danger of sitting on the "fence of decision"—and how to finally get off it and start moving your business forward. Why you need the willingness to be bad at something (like creating new content) to eventually become great. The game-changing importance of having a fun, compelling vision for your goals. Practical, actionable systems to reduce friction and boost your consistency in showing up for your business. The critical role of finding a supportive community (and how to stop letting "mom guilt" sabotage your ambition). Confidence isn't given; it's earned through consistent action. If you're tired of waiting to feel ready, this episode gives you the exact steps to start becoming the person and business owner you know you're meant to be, inch by inch, win by win. Come join Club 10 and grow your next 10K followers with daily Instagram prompts, trending audio, and a supportive community — so you can spend less time guessing and more time growing. Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.  

  11. 290

    Jill Coleman @jillfit on Niching Down, Beating Perfectionism & Growing a Coaching Business

    In this episode, I sit down with my friend Jill Coleman of @jillfit to talk about the evolution of the online coaching space, why niching down matters more than ever, and how to overcome perfectionism so you can actually grow your business. Jill shares her journey from fitness blogger to business coach and gives practical advice for coaches at every stage whether you're just starting out, stuck in the messy middle, or scaling to the next level. Find Jill on Instagram @jillfit Join my Free Hooks Masterclass October 6-8 HERE Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  12. 289

    The Most Asked Instagram Questions Answered: Reposts, Trial Reels, Email Lists, and More

    In this episode, I'm answering questions straight from Instagrammers just like! From strategy shifts to time-saving systems, consider this your behind-the-scenes coaching session to help you finally make Instagram work for your business. Join my Free Hooks Masterclass October 6-8 HERE Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  13. 288

    Stop Being Weird About Money

    Money. Let's not be weird about it, okay? In this episode, I'm pulling back the curtain on the stories we tell ourselves about money—the guilt, the shame, the fear—and showing you how to rewrite those thoughts so you can finally step into abundance. You'll hear real struggles women have shared with me, the money stories I've had to overcome myself, and the practical steps you can take to shift your mindset and actually welcome more money into your life and business. Because here's the truth: we need more good people with more money. Get 30% off your 1st year of Honeybook and a 7 day free trial: HONEYBOOK COUPON CODE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  14. 287

    We're back, baby!

    The Social Strategist Podcast is back, baby! We're jumping back in to talk about what it actually takes to grow a business, the tools that make it easier, building systems that keep you sane, and the mindset shifts you to step into being a full blown CEO. This is the place where we make Instagram your mic, grow a business that feels good, and talk honestly about what it takes to build success while holding onto the life you love. Let's get to work! Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  15. 286

    Permission Granted

    Building a business when no one around you really understands it can feel lonely. In today's quick episode, I'm talking about one of the biggest mindset blocks I see: waiting for permission. If you're building a personality-led brand while juggling real life, this one's for you. You don't need to shrink or wait for someone to say it's okay. This is your permission slip—let's go. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  16. 285

    Top Influencer Secrets From Lindsay Nead From Parker Management

    In this episode, I sit down with Lindsay Nead, founder of Parker Management, to talk about the real behind-the-scenes of influencer life. We dive into burnout, comparison, setting boundaries, and what it really takes to turn content creation into a sustainable, thriving business. Whether you're just starting out or an Instagram OG, this one's packed with real talk and practical insights. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  17. 284

    Pass Me the Cannoli: How to Quiet the Inner Voice

    What does a missing cannoli have to do with fear and personal growth? In this 5-minute episode, Michelle shares how a simple moment at dinner revealed two very different inner dialogues and why understanding your own internal voice matters more than you think. If fear has been quietly calling the shots in your life or business, this episode will help you pause, reset, and move forward with clarity and confidence. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  18. 283

    From a Trailer to Yale Law School: Mary Marantz on Overcoming Fear and Self-Doubt

    In this inspiring episode, bestselling author Mary Marantz shares her incredible journey—from growing up in a single-wide trailer in rural West Virginia to graduating from Yale Law School. Mary opens up about the fears she's faced along the way, how she's learned to rise above them, and the tools she uses to keep moving forward. If you've ever felt stuck, afraid, or unsure of your next step, this conversation will leave you feeling empowered and equipped to chase your own breakthrough. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  19. 282

    The Confidence Gap

    Have you ever doubted your expertise and let that hold you back from opportunities? In this episode, we're talking about why women often struggle with confidence despite having the skills. And you know Michelle is not sugar coating it! Listen to learn how to overcome these doubts, step into your power, and bridge the confidence/competence gap.  Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  20. 281

    The Hill Blocks the View

    Recently, I noticed a new sign in my neighborhood, "Hill blocks view". I haven't been able to stop thinking about it since. Tune into this short episode, for a powerful metaphor you need to hear about growing your business. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  21. 280

    The Real Reason People Don't CARE About Your Content

    In this episode, we dive into what it means to actually add value on Instagram using the CARE method: Connect, Actionable, Relatable, Entertaining.  This will help you clarify if what you're posting is really what you should be posting to attract the right people.  Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  22. 279

    30K in 30 Days: A Month to Attract and Amplify

    Go viral with my 30K in 30 Days Challenge! In this episode, we dive into Instagram strategies to stop the scroll and grow your account. Come check out my Viral Hooks Masterclass HERE Grow the Gram is OPEN! Sign up HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  23. 278

    How Much Do You Lift, Bro?

    If you've been following me on Instagram, then it's no secret to you that I love going to the gym! In this short episode, we're talking about how my growth in the gym has changed how I look at growth in my business.   Come check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off! Let's hang out on Instagram!    And as always, please leave a rating and review! It means the world.

  24. 277

    The #1 Thing You Need to Do as a Leader

    It's time to find your emotional balance! In this episode, we're talking about the 4 types of emotional responses and how to regulate your feelings based on your type, so that you can be a better leader.   Sign up for emotional intelligence coaching HERE Check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off! Let's hang out on Instagram!    And as always, please leave a rating and review! It means the world.

  25. 276

    Your "Yes" Today Fuels Your Big Move Tomorrow

    This episode is your motivational reminder that you are doing just fine! Your future self will thank you for all that you're doing now, no matter how small it may seem.   Check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!    And as always, please leave a rating and review! It means the world.

  26. 275

    Market like a Woman: 3 Instagram Steps You Can Take Right Now

    Tired of all of the "bro marketing" out there? Me too, friend! In this episode, we're talking about the new revolution of marketing (hint: it's all about women in charge!) and the strategies you can implement RIGHT NOW to build connections and community using your content.   Check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off today! Let's hang out on Instagram!    And as always, please leave a rating and review! It means the world.

  27. 274

    What Are Trial Reels?

    Trial Reels are the hot new experiment on Instagram! In this short episode, we're talking about how you can use these to test your content and discover what works for your account.   P.S. I also made a YouTube video about growing your audience with Trial Reels, check it out HERE!   Come check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off today! Apply for my high-level Mastermind HERE! We start in a few weeks! Let's hang out on Instagram! 

  28. 273

    The Personal Brand Playbook: Building an Authentic Brand in the Age of Social Media

    What type of Instagram expert are you? The relatable one? The documenter? Well, in this episode, we're breaking down the 9 different types of experts and how each type can use Instagram to their benefit.    Check out my Viral Hooks Masterclass HERE Join Grow the Gram HERE and use code PODCAST100 for $100 off today! And apply for my high-level Mastermind HERE! We start in a few weeks! Let's hang out on Instagram!    And as always, please leave a rating and review! It means the world.

  29. 272

    When My Sister Ran for Mayor

    How often do you find yourself looking at those around you and feeling lonely because you aren't in the same boat? This is normal! In this episode, we're talking about the loneliness we can feel in our business and the power of the support around us.   Apply for my high-level Mastermind HERE! We start in a few weeks! Join Grow the Gram HERE and use code PODCAST100 for $100 off! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.  

  30. 271

    Are You Old Money or New Money on Instagram?

    Have you been on Instagram for years or are you just starting out? Either way, the strategy game has EVOLVED and it's time to re-adapt!   Apply for my high-level Mastermind HERE! We start in a few weeks! Join Grow the Gram HERE and use code PODCAST100 for $100 off! Let's hang out on Instagram!  And as always, please leave a rating and review! It means the world.

  31. 270

    The Case for Working Motherhood

    My friends, it's time we combine the work of motherhood AND our businesses. In this short episode, I'm talking about how being a mother and a businesswoman have both shaped me into the woman I am today, plus how you can get over that mom guilt.   Subscribe to my Substack HERE Grow the Gram registration is OPEN! Sign up HERE Please leave a rating and review! It means so much.

  32. 269

    Women Built Modern Marketing- It's Time We Said It Out Loud

    It's time we said it: women have BUILT modern marketing through personal branding. Through connection, community, and content, we have changed the game of social media and it only gets better from here! How can you contribute? Let's talk about it in this episode!   Grow the Gram registration is OPEN! Sign up HERE Please leave a rating and review! It means so much.

  33. 268

    What if You Don't Have a 10 Year Dream?

    Don't let the idea of a 10 year dream overwhelm you, my friend! In this episode, we're focusing on the small things and how small goals can take us to BIG things.   Grow the Gram is OPEN! Sign up HERE Please leave a rating and review! It means so much.

  34. 267

    Stop Using God as Your Excuse: Faith, Money, and the Calling You're Avoiding

    This is your sign to stop using God as an excuse in your business. In this episode, we're talking about the crossover between faith and ambition and how to not feel guilty about making money.   Grow the Gram is OPEN! Sign up HERE Hurry, this offer won't last long! Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

  35. 266

    Finding Your Cheerleading Squad

    Feeling a bit lonely in your personal business journey? In this episode, we're talking personal cheerleading squads and how to find support where you might least expect it.   Grow the Gram is OPEN! Sign up HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

  36. 265

    The 6 P's of Your Marketing Plan

    This episode is for those of you that are tired, unsure, and second-guessing about your businesses. We're talking the 6 P's for creating meaningful and successful content that also leave you feeling fulfilled.   Grow the Gram reopens June 18th! Sign up HERE Sign up for my FREE Momentum Masterclass on June 18th HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

  37. 264

    What if Your Yes Is the Way?

    The big question today: what if your business isn't hindering your motherhood ... but is actually enhancing it? In this episode, we're talking about the POSITIVE influence that owning a business can have on our kids.   Sign up for my FREE Momentum Masterclass also on June 18th HERE Grow the Gram reopens June 18th! Sign up HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

  38. 263

    The Case for All In

    Are you feeling guilty about splitting your time between your business and motherhood? Well this episode is the case for you going ALL in! Today we are taking the leap and finding the perfect balance.   Grow the Gram reopens June 18th! Sign up HERE Sign up for my FREE Momentum Masterclass also on June 18th HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.  

  39. 262

    I Can't Believe They Said That! What To Do With Negative Comments

    So I got some negative reviews this week 😬 In this episode, we're talking how to deal with negative comments and handling feedback.   Grow the Gram reopens June 18th! Sign up HERE Sign up for my FREE Momentum Masterclass also on June 18th HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

  40. 261

    The Instagram Strategy No One Listens to (except the smart ones)

    It's time for the the hard-hitting Instagram strategy that only the SMART people use! In this episode, we're talking about the challenges of being a personality-led brand. Plus which Instagram-specific things YOU should focus on in order to grow your business.   Grow the Gram reopens June 18th! Sign up HERE Sign up for my FREE Momentum Masterclass also on June 18th HERE Download the FREE HEART framework PDF HERE Please leave a rating and review! It means so much.

  41. 260

    Facing the Real Fear (about that time I made my client cry)

    It's time for your weekly kick in the pants episode! Today let's find out what's really holding you back and how you can overcome it.   Download the FREE HEART framework PDF HERE Grow the Gram reopens June 18th! Sign up HERE To listen to old Social Strategist episodes click HERE Please leave a rating and review! It means so much.

  42. 259

    Is It Time to Blow Up the Business? How to Know When It's Time to Make Massive Change

    HUGE business changes are underway over here! Tune in to this episode to find out what the heck is going on PLUS how to know if it's time to make changes in your business. We're talking letting go of team members, setting new goals, and putting money in the right place.   Download the FREE HEART framework PDF HERE Grow the Gram  Sign up HERE   Please leave a rating and review! It means so much.

  43. 258

    The Life Cycle of Your Business: Why Changing Isn't Failure

    Have you ever felt embarrassed because your business changes so much? Then this episode is for you, my friend! In this episode, we're discussing the 6 phases of growth in a business to find out where you're at and why it's worth it.   Download the FREE HEART framework PDF HERE Grow the Gram  Sign up HERE   Please leave a rating and review! It means so much.

  44. 257

    How to Market with HEART (not hype)

    It's time to market your business with HEART! In this episode, we're learning about my new HEART marketing framework to help you reshape your business to reach its greatest potential. This is a season specifically focused on female personality led brands.    Download the FREE HEART framework HERE Grow the Gram reopens in June! Sign up HERE To listen to old Social Strategist episodes click HERE Please leave a rating and review! It means so much.

  45. 256

    Ep 44 Take Back Your Brain with Kara Loewentheil

    Calling all female business owners! This episode is for YOU! Today we're chatting with Kara Loewentheil to find out how to reprogram your brain as a woman entrepreneur. (plus! all of the mindset changes to make that you probably don't even think about.)   Follow Kara on Instagram HERE  Check out her website HERE And listen to her podcast, specifically about the Thought Ladder HERE!   Come hang out with me on Instagram!  Sign up for my FREE weekly trending audio emails HERE. Get my FREE B-Roll guide HERE and FREE 131 Hooks Guide HERE. And lastly, don't forget to leave a rating/review!

  46. 255

    Ep 43 From No Strategy to Viral Reels with Alexa Zurcher from Pippi Post

    In case you needed proof that having a good strategy really is the key to success ... in this episode we're interviewing Alexa Zurcher from Pippi Post to hear more about her story. Plus, how she made her HUGE decisions to jump into business growth!   Grow the Gram presale is OPEN!! Save $200 by joining, but HURRY! This offer ends March 26th!   Follow Pippi Post on Instagram HERE!   Come hang out with me on Instagram!  Sign up for my FREE weekly trending audio emails HERE. Get my FREE B-Roll guide HERE and FREE 131 Hooks Guide HERE. And lastly, don't forget to leave a rating/review!

  47. 254

    Ep 42 Can THAT Niche Really Grow on Instagram? with Crystal Joyce of Mrs. Shippie

    Can that niche of a niche REALLY grow on Instagram? In this episode, we find out! Crystal Joyce started as a software engineer AND an accountant. But can you guess what she's up to now? Through Grow the Gram, she's been able to grow her business using Instagram and you can too!   Grow the Gram presale is open TODAY!! Save $200 by joining Grow the Gram BEFORE March 26th!    Follow Crystal on Instagram HERE or anywhere else @MrsShippie and visit her website HERE!   Come hang out with me on Instagram!  Sign up for my FREE weekly trending audio emails HERE. Get my FREE B-Roll guide HERE and FREE 131 Hooks Guide HERE. And lastly, don't forget to leave a rating/review!

  48. 253

    Ep 41 From Food Network Star to Legacy Brand with Kelsey Nixon

    You're in for a treat today my friends! In this episode, we're chatting with Kelsey Nixon to find out how she went from being a Food Network star to a successful brand owner. Plus, we learn about the rewards and challenges of making that shift.   Grow the Gram reopens in TWO DAYS!! Save $200 by joining Grow the Gram BEFORE March 26th! Doors open March 20th for presale pricing ... set your alarms!   Follow Kelsey on Instagram HERE and visit her website HERE!   It's not too late to join The (FREE) Stories Challenge! Follow THIS Instagram to join us. Come hang out with me on Instagram! 

  49. 252

    Ep 40 300 Followers to 120k Followers in 1 Year with Katie Vogel

    I'm in the mood for some Grow the Gram success stories! In this episode, we hear from Katie Vogel who went from 300 followers to over 120,000 in less than a year using Grow the Gram.   Grow the Gram is back and better than ever! Save $200 by joining Grow the Gram BEFORE March 26th! Doors open March 20th for presale pricing ... set your alarms!!   Follow Katie on Instagram HERE   Follow THIS Instagram for the FREE stories challenge starting March 17th Come hang out with me on Instagram! 

  50. 251

    Ep 39 Brand, Business, and Instagram Updates

    Hi Podcast friends! So much is happening and we need a major catch-up. For starters, Grow the Gram is back and better than ever! I've re-recorded the modules and added a TON more for you-you won't want to miss it. Plus, Instagram has had a HUGE algorithm change. All this and more in today's episode!!!   Save $200 by joining Grow the Gram BEFORE March 26th! Doors open March 20th for presale pricing ... set your alarms!!   Follow THIS Instagram for the FREE stories challenge starting March 17th   Come hang out with me on Instagram! 

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ABOUT THIS SHOW

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

HOSTED BY

Michelle Gifford

Produced by The Social Strategist

CATEGORIES

Frequently Asked Questions

How many episodes does The Social Strategist have?

The Social Strategist currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Social Strategist about?

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

How often does The Social Strategist release new episodes?

The Social Strategist has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Social Strategist?

You can listen to The Social Strategist on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Social Strategist?

The Social Strategist is created and hosted by Michelle Gifford.
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